User terminal for providing information related to item sales service and method therefor

Abstract

Disclosed are a user terminal for providing information related to an item sales service and a method therefor. The user terminal according to the present disclosure may: receive a request for entry into a single detail page (SDP) for a first item; receive an image and promotional information of the first item from a server; and distinguishingly provide, on the SDP on the basis of the image of the first item, a section in which first promotional information corresponding to a portion of the promotional information is displayed and a section in which second promotional information corresponding to the rest of the promotional information is displayed.

Description

User terminal and method for providing information related to item sales service

[0001] The present disclosure relates to an electronic device and method for providing related information through each page of an item sales service.

[0002] As item sales services become more sophisticated, various attempts are being made to improve service quality and profitability. In particular, given the nature of applications, which provide most information in a visual format, even if the benefits or content of the information provided within the actual service remain the same, the visual interface through which the information is presented can significantly impact the perceived service quality. This, in turn, can lead to increased service usage and improved profitability.

[0003] However, currently, the various discounts and coupons offered to users are not sufficiently recognized by users, and instead, unnecessary information is being emphasized first. Therefore, an operational strategy is needed to redesign the visual interface so that the service provider's intentions can be sufficiently conveyed to users.

[0004] In this regard, reference can be made to prior literature such as KR2022-0164454A.

[0005] The present disclosure is proposed to solve the above-described problems, and effectively provides a visual interface on a single detail page (SDP) or search result page (SRP) for selling items, so that service users can easily focus on necessary information and prevent confusion about the benefits provided through the service.

[0006] The technical problems to be achieved by the present disclosure are not limited to the technical problems described above, and other technical problems can be inferred from the following examples.

[0007] A method for providing information related to an item sales service through a user terminal according to the present disclosure may include the steps of: receiving a request to enter a detailed information page (Single Detail Page, SDP) for a first item; receiving an image and promotional information of the first item from a server; and providing, on the SDP, a section in which first promotional information corresponding to a part of the promotional information is displayed based on the image of the first item and a section in which second promotional information corresponding to the remainder of the promotional information is displayed.

[0008] According to one embodiment, the first promotional information may be displayed above the image of the first item on the SDP, and the second promotional information may be displayed below the image of the first item on the SDP. In this regard, the user terminal may receive a scroll input while the SDP is displayed, and when displaying the SDP scrolled in response to the scroll input, when the SDP is scrolled, the sort order of the section in which the first promotional information is displayed may be displayed with priority over the sort order of the image of the first item.

[0009] According to one embodiment, the promotional information may include promotional information associated with the name of the first item and promotional information associated with the price of the first item, and when the promotional information associated with the name of the first item is included in the first promotional information, the promotional information associated with the price of the first item may be included in the second promotional information, and when the promotional information associated with the name of the first item is included in the second promotional information, the promotional information associated with the price of the first item may be included in the first promotional information.

[0010] According to one embodiment, when an entry request to the SDP is sent from a preset third-party domain, the user terminal may provide a section in which the first promotional information is displayed and a section in which the second promotional information is displayed on the SDP without distinction.

[0011] According to one embodiment, the first promotional information and the second promotional information may be distinguished based on at least some of the following: a category to which the first item belongs, a name of a brand to which the first item belongs, a rating for the first item, a review for the first item, a badge assigned to the first item, an option for the first item, a price for the first item, a discount applicable to the first item, a coupon applicable to the first item, an accrual benefit applied when purchasing the first item, or an expected delivery date for the first item.

[0012] According to one embodiment, the first promotional information may include information about at least some of the name of the first item, the name of the brand to which the first item belongs, a rating for the first item, a review for the first item, a list of options not linked to the price of the first item, or a badge assigned to the first item.

[0013] According to one embodiment, the second promotional information may include information about at least a portion of the price of the first item, a list of options linked to the price of the first item, a discount benefit applicable to the first item, a coupon applicable to the first item, an accumulation benefit applicable upon purchase of the first item, or an expected delivery date of the first item.

[0014] According to one embodiment, the second promotional information may include at least a portion of a discount benefit nudge interface associated with a discount benefit applicable to the first item or a coupon nudge interface associated with a coupon applicable to the first item, wherein the discount benefit nudge interface may include at least a portion of a first discount benefit nudge interface associated with a discount benefit provided regardless of membership in the item selling service or a second discount benefit nudge interface associated with a discount benefit provided to members of the item selling service, and wherein the coupon nudge interface may include at least a portion of a first coupon nudge interface associated with a coupon provided regardless of membership in the item selling service or a second coupon nudge interface associated with a coupon provided to members of the item selling service.

[0015] In this regard, the discount benefit nudge interface may be excluded from the second promotional information displayed in the SDP when both a discount benefit and a coupon are applicable to the first item, and the coupon nudge interface may be excluded from the second promotional information displayed in the SDP when the amount by which the first item is discounted according to the coupon is below a certain amount.

[0016] Also, in relation to this, the discount benefit nudge interface may have an interface design that changes based on the amount by which the first item is discounted according to the discount benefit, and the coupon nudge interface may have an interface design that changes based on the amount by which the first item is discounted according to the coupon.

[0017] According to one embodiment, the method for providing information may further include: receiving a request to enter a search result page (SRP); receiving images and promotional information of a plurality of items to be displayed on the SRP from the server; and providing, on the SRP, at least a portion of a discount benefit nudge interface associated with a discount benefit applicable to each of the plurality of items or a coupon nudge interface associated with a coupon applicable to each of the plurality of items for each section corresponding to each of the plurality of items.

[0018] According to one embodiment, the second promotional information includes regular price information of the first item and discount price information of the first item, and the regular price information and the discount price information are displayed adjacently within a certain interval within the section where the second promotional information is displayed, and the discount price information may be displayed above the regular price information within the section where the second promotional information is displayed.

[0019] Meanwhile, a user terminal for providing information related to an item sales service according to the present disclosure includes a memory and a processor for storing commands, and the processor is connected to the memory to receive a request for entry into a detailed information page (Single Detail Page, SDP) for a first item, receive an image and promotional information of the first item from a server, and provide, on the SDP, a section in which first promotional information corresponding to a part of the promotional information is displayed based on the image of the first item, and a section in which second promotional information corresponding to the remainder of the promotional information is displayed, by distinguishing between the two.

[0020] Specific details of other embodiments are included in the detailed description and drawings.

[0021] According to the present disclosure, by redesigning and providing a visual interface on a single detail page (SDP) or search result page (SRP) for selling items, service users can easily focus on necessary information and prevent confusion about the benefits provided through the service.

[0022] Specifically, according to the present disclosure, information to be emphasized in the SDP can be provided separately from the remaining information, and information related to some benefits can be visually emphasized in the SDP and SRP, thereby increasing the frequency of use and dependence of users on the service.

[0023] The effects of the invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

[0024] Figure 1 is a schematic diagram of a system including a user terminal according to one embodiment.

[0025] FIG. 2 is a flowchart illustrating a method for providing information related to an item sales service according to one embodiment.

[0026] FIG. 3 is a flowchart illustrating a method for providing information related to an item sales service according to an additional embodiment.

[0027] FIGS. 4A to 4H are exemplary drawings of a single detail page (SDP) on which information related to an item sales service is displayed.

[0028] FIG. 5 is a flowchart illustrating a method for providing information related to an item sales service according to an additional embodiment.

[0029] Figure 6 is an exemplary diagram of a search result page (SRP) that displays information related to an item sales service.

[0030] Figure 7 is a block diagram illustrating a user terminal according to one embodiment.

[0031] Hereinafter, specific embodiments will be described with reference to the drawings. The following detailed description is provided to facilitate a comprehensive understanding of the methods, devices, and / or systems described herein. However, these are merely examples, and the disclosed embodiments are not limited thereto.

[0032] In describing the embodiments, if it is determined that a detailed description of related known technology may unnecessarily obscure the gist of the disclosed embodiments, the detailed description will be omitted. In addition, the terms described below are terms defined in consideration of functions in the disclosed embodiments, and this may vary depending on the intention or custom of the user or operator. Therefore, the definitions should be made based on the contents throughout this specification. The terminology used in the detailed description is only for the purpose of describing the embodiments and should never be limited. Unless clearly used otherwise, the singular form includes the plural form. In this description, expressions such as "comprises" or "having" are intended to indicate certain features, numbers, steps, operations, elements, parts or combinations thereof, and should not be construed to exclude the presence or possibility of one or more other features, numbers, steps, operations, elements, parts or combinations thereof other than those described.

[0033] The terms used in the embodiments have been selected from widely used and common terms, taking into account the functions of the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. Furthermore, in certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should not be defined simply as names of terms, but rather based on the meanings of the terms and the overall content of the present disclosure.

[0034] When a part of the specification is said to "include" a component, this does not exclude other components, but rather implies the inclusion of other components, unless otherwise specifically stated. Furthermore, terms such as "part," "module," etc., used in the specification refer to a unit that processes at least one function or operation, which may be implemented in hardware or software, or a combination of hardware and software, and, unlike the illustrated examples, may not be clearly distinguished in their specific operations.

[0035] The expression "at least one of a, b, and c" described throughout the specification may encompass 'a alone', 'b alone', 'c alone', 'a and b', 'a and c', 'b and c', or 'all of a, b, and c'.

[0036] The "terminal" mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that guarantees portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0037] In the following description, the terms “transmission,” “communication,” “sending,” “receiving,” or other similar meanings of signals or information include not only direct transmission of signals or information from one component to another, but also transmission via another component.

[0038] In particular, "transmitting" or "sending" a signal or information as a single component indicates the final destination of the signal or information, not the direct destination. The same applies to "receiving" a signal or information. Furthermore, in this specification, "relating" two or more pieces of data or information means that, upon acquiring one piece of data (or information), at least a portion of the other piece of data (or information) can be acquired based on that piece of data (or information).

[0039] Additionally, while terms such as first, second, etc. may be used to describe various components, these components should not be limited by these terms. These terms may be used to distinguish one component from another.

[0040] For example, without departing from the scope of the present invention, a first component could be referred to as a second component, and similarly, a second component could also be referred to as a first component.

[0041] In describing the embodiments, descriptions of technical details that are well-known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to avoid obscuring the gist of the present invention by omitting unnecessary explanations and to convey it more clearly.

[0042] For the same reason, some components in the attached drawings are exaggerated, omitted, or schematically depicted. Furthermore, the dimensions of each component do not entirely reflect its actual size. Identical or corresponding components in each drawing are assigned the same reference numbers.

[0043] The advantages and features of the present invention, and the methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. These embodiments are provided only to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Like reference numerals designate like elements throughout the specification.

[0044] It will be appreciated that each block of the flowchart drawings and combinations of the flowchart drawings can be performed by computer program instructions. These computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, such that the instructions, when executed by the processor of the computer or other programmable data processing equipment, create a means for performing the functions described in the flowchart block(s). These computer program instructions can also be stored in a computer-available or computer-readable memory that can direct a computer or other programmable data processing equipment to perform the functions in a specific manner, such that the instructions stored in the computer-available or computer-readable memory can produce an article of manufacture that includes instruction means for performing the functions described in the flowchart block(s). Since the computer program instructions may be installed on a computer or other programmable data processing device, a series of operational steps may be performed on the computer or other programmable data processing device to create a computer-executable process, and the instructions that cause the computer or other programmable data processing device to perform the steps for performing the functions described in the flowchart block(s) may also provide steps for performing the functions described in the flowchart block(s).

[0045] Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a specific logical function(s). It should also be noted that in some alternative implementation examples, the functions described in the blocks may occur out of order. For example, two blocks depicted in succession may actually be executed substantially concurrently, or the blocks may sometimes be executed in reverse order, depending on their respective functions.

[0046] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the attached drawings so that those skilled in the art can easily practice the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein. The method illustrated in FIG. 2, FIG. 3, or FIG. 5 may be performed by, for example, a user terminal (110) described with reference to FIG. 7. The user terminal (110) is an exemplary device that provides information related to an item sales service in the present disclosure, and may be a single device, but depending on the embodiment, it may also be a system composed of multiple detailed devices that communicate with each other via a wired or wireless network.

[0047] Figure 1 is a schematic diagram of a system including a user terminal according to one embodiment. Those skilled in the art will appreciate that, in addition to the components illustrated in Figure 1, other general-purpose components may be included.

[0048] Referring to FIG. 1, the system includes a user terminal (110), a server (120), and a network (130). The user terminal (110) and the server (120) can communicate with each other within the network (130). The network (130) includes a Local Area Network (LAN), a Wide Area Network (WAN), a Value Added Network (VAN), a mobile radio communication network, a satellite communication network, and a combination thereof, and is a comprehensive data communication network that allows each system component illustrated in FIG. 1 to communicate smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile radio communication network. Wireless communications may include, but are not limited to, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, Zigbee, WFD (Wi-Fi Direct), UWB (ultra wideband), infrared communication (IrDA, infrared Data Association), NFC (Near Field Communication), etc.

[0049] A user terminal (110) is a device that provides information to users of an item sales service. If the item sales service is provided through a website, it may be a user terminal accessible to the website. If the item sales service is provided through a dedicated application, it may be a user terminal with the application installed. Examples include smartphones, tablets, personal computers (PCs), laptops, etc.

[0050] A user accesses the item sales service through a user terminal (110). The user can log in to his / her account or use the item sales service as a non-member, and can obtain all information related to the item sales service through an output device (such as a display or speaker) provided on the user terminal (110) or an output device (such as a monitor) linked to the user terminal (110). In this regard, the user terminal (110) may generate or process information provided to the user using a computing device (such as a processor) included in the user terminal (110), but some information may be generated or processed by a server (120), transmitted to the user terminal (110), and then provided to the user. Whether the information is generated or processed by the user terminal (110) or the server (120) can be flexibly determined in consideration of resources for the service, service speed, service content, etc.

[0051] The server (120) is a device that hosts an item sales service, exchanges information with a user terminal (110) via a network (130), customizes the item sales service, and accesses a database inside / outside the server (120) to update information about items being sold periodically or in real time. When the provider of the item sales service manages the entire logistics process, such as receiving, picking, sorting, issuing, shipping, delivery, and returns of items, the server (120) may not be a single physical device, but may collectively refer to multiple devices that communicate physically or electronically.

[0052] In relation to the above, the following drawings will be used to explain in more detail.

[0053] FIG. 2 is a flowchart illustrating a method for providing information related to an item sales service according to one embodiment. While the method illustrated in FIG. 2 is described hereinafter as being performed by the user terminal (110) described above, this is merely exemplary. The method illustrated in FIG. 2 may also be performed by another device (e.g., a server (120)) or by a combination of the user terminal (110) and a separate device. This also applies to the method illustrated in FIG. 3 or FIG. 5, which will be described below.

[0054] In step S210, the user terminal (110) may receive a request to enter a detailed information page (Single Detail Page, SDP) for the first item.

[0055] In step S220, the user terminal (110) may receive an image and promotional information of the first item from the server (120). In the present disclosure, 'promotional information' may collectively refer to information set by an item seller or an item sales service provider to encourage users using the item sales service to purchase items, and provided through the output interface of the user terminal (110). The 'promotional information' may be provided in the form of text, video, image, or sound. Meanwhile, in the present disclosure, the 'image' received together with the 'promotional information' collectively refers to a thumbnail image (representative image) displayed to represent the item on the item sales service page, and is distinguished from an image included in the 'promotional information'.

[0056] In step S230, the user terminal (110) may provide a section in which first promotional information corresponding to a portion of the promotional information is displayed based on the image of the first item on the SDP, and a section in which second promotional information corresponding to the remainder of the promotional information is displayed. In other words, the user terminal (110) may provide the SDP so that the first promotional information and the second promotional information are displayed separately based on the image of the first item.

[0057] The classification of the first promotional information and the second promotional information can be performed by the user terminal (110) or the server (120), and the user terminal (110) can separately display the first promotional information and the second promotional information classified according to various criteria in the SDP. For example, the promotional information can include promotional information associated with the name of the first item and promotional information associated with the price of the first item. In this case, when the promotional information associated with the name of the first item is included in the first promotional information, the promotional information associated with the price of the first item can be included in the second promotional information, and when the promotional information associated with the name of the first item is included in the second promotional information, the promotional information associated with the price of the first item can be included in the first promotional information. Accordingly, the user terminal (110) can separately display the promotional information associated with the name of the first item and the promotional information associated with the price based on the image of the first item.

[0058] In special cases, the user terminal (110) may collectively provide the section displaying the first promotional information and the section displaying the second promotional information without distinguishing between them based on the image of the first item. For example, if the request to enter the SDP is sent from a preset third-party domain, the user terminal (110) may provide the section displaying the first promotional information and the section displaying the second promotional information without distinguishing between them on the SDP.

[0059] The criteria for distinguishing between first and second promotional information and the method for arranging the sections in which each promotional information is displayed can be defined by considering the page through which the promotional information is provided, the promotional information to be provided as a priority to users of the item sales service, and the characteristics of the first item to be sold.

[0060] First, the distinction between the first promotional information and the second promotional information may be made based on at least some of the following: the category to which the first item belongs, the name of the brand to which the first item belongs, the rating of the first item, the review of the first item, the badge granted to the first item, the options of the first item, the price of the first item, the discount applicable to the first item, the coupon applicable to the first item, the point benefit applied when purchasing the first item, or the expected delivery date of the first item. The 'category' to which the item belongs refers to the standard for segmenting items by type in an item sales service, and the 'brand' to which the item belongs may refer to the brand of the seller selling the item or the product brand launched by the seller. The 'rating' for an item may refer to a quantitative value evaluated by purchasers of the item, and the 'review' for an item may refer to a purchase review left by purchasers of the item. The "badge" granted to an item refers to a mark granted for the purpose of recommending or guaranteeing the performance of an item in an item sales service, and the "options" of an item may refer to details such as quantity, size, and color that can be selected when purchasing the item. The "discount" applicable to an item excludes discounts provided by "coupons," and in this disclosure, "coupon" includes discounts provided by "coupons."

[0061] Examples of distinguishing between primary and secondary promotional information include the following. For example, for items in the food category, at least some of the expiration date, consumption date, or estimated delivery date may be classified as primary promotional information, while the remaining information may be classified as secondary promotional information. This is because accurate information such as delivery and consumption dates is crucial for food safety. As another example, for items belonging to brands previously classified as luxury brands, at least some of the item name, brand name, price, discount, coupon, or point-based benefits may be classified as primary promotional information, while the remaining information may be classified as secondary promotional information. This is because the most important factors buyers consider when purchasing luxury goods are the brand, item lineup, and price. As another example, for items whose discounts, coupons, and point-based benefits are expiring soon, at least some of the discounts, coupons, and point-based benefits may be classified as primary promotional information, while the remaining information may be classified as secondary promotional information. For another example, if an item has a certain number of reviews or a certain rating, this can be highlighted and displayed above the image as primary promotional information to promote the item. For another example, for items sold by third-party vendors, a visual interface indicating that the item is sold by the vendor can be included in the primary promotional information and displayed above the image. For another example, for items from a brand (company) selected as an excellent seller by the vendor or buyers, a visual interface can be included in the primary promotional information and displayed above the image to distinguish it from other items. In this case, the determination of whether a seller is an excellent seller can be made by comprehensively considering factors such as item sales volume, ratings, delivery period, number of items sold, and item supply price (regular price).In other words, the more items sold, the higher the rating, the longer the uninterrupted delivery period, the more items sold, and the lower the item price at the time of supply, the more likely it is that the seller will be judged as a good seller. More specifically, the scores for each of these items may be added together, a weighted sum, or only some of the items may be considered.

[0062] Examples of first and second promotional information distinguished through these criteria are as follows. First, the first promotional information may include information about at least some of the name of the first item, the name of the brand to which the first item belongs, a rating for the first item, a review for the first item, a list of options not linked to the price of the first item, or a badge granted to the first item. In addition, the second promotional information may include information about at least some of the price of the first item, a list of options linked to the price of the first item, a discount benefit applicable to the first item, a coupon applicable to the first item, a point benefit applicable when purchasing the first item, or an expected delivery date of the first item. An 'option list' not linked to a price means a list of options in which the order price of the item does not change depending on the option when an option of the item is selected, and an 'option list' linked to a price means a list of options in which the order price of the item changes depending on the option when an option of the item is selected. Additionally, the second promotional information may include at least a portion of a discount benefit nudge interface associated with a discount benefit applicable to the first item or a coupon nudge interface associated with a coupon applicable to the first item. Furthermore, the discount benefit nudge interface may include at least a portion of a first discount benefit nudge interface associated with a discount benefit provided regardless of membership in the item selling service or a second discount benefit nudge interface associated with a discount benefit provided to members of the item selling service, and the coupon nudge interface may include at least a portion of a first coupon nudge interface associated with a coupon provided regardless of membership in the item selling service or a second coupon nudge interface associated with a coupon provided to members of the item selling service.

[0063] Meanwhile, in arranging the sections where the first promotional information and the second promotional information are displayed, the promotional information that is to be emphasized first to users who have entered the SDP may be displayed above the image of the first item on the SDP, and the other promotional information may be displayed below the image of the first item on the SDP. Alternatively, as another example, the promotional information that is to be emphasized first to users who have entered the SDP may be displayed above the image of the first item on the SDP, and the other promotional information may be positioned in the same position as the image of the first item, and may be displayed alternately through the user's slide gesture input, etc.

[0064] Figure 3 is a flowchart illustrating a method for providing information related to an item sales service according to an additional embodiment. The embodiment described below with reference to Figure 3 assumes that the first promotional information is displayed above the image of the first item on the SDP, and the second promotional information is displayed below the image of the first item on the SDP. However, this assumption is not essential.

[0065] In step S310, the user terminal (110) may receive a request to enter a detailed information page (Single Detail Page, SDP) for the first item.

[0066] In step S320, the user terminal (110) can receive an image and promotional information of the first item from the server (120).

[0067] In step S330, the user terminal (110) can provide a section in which first promotional information corresponding to a part of the promotional information is displayed based on the image of the first item on the SDP, and a section in which second promotional information corresponding to the remainder of the promotional information is displayed.

[0068] In step S340, the user terminal (110) can receive a scroll input while the SDP is displayed.

[0069] In step S350, the user terminal (110) displays a scrolled SDP in response to a scroll input. When the SDP is scrolled, the sort order of the section in which the first promotional information is displayed may be displayed with priority over the sort order of the image of the first item. If the first promotional information is displayed above the image of the first item, as the SDP scrolls downward, the section in which the first promotional information is displayed will cover the image and move while being exposed until it touches the section in which the second promotional information is displayed.

[0070] Hereinafter, with reference to FIGS. 4a to 4h, an embodiment in which promotional information and an image for a first item are displayed on an SDP will be described.

[0071] Figures 4a to 4h are exemplary diagrams of a single detail page (SDP) displaying information related to an item sales service. The SDP (400) for a first item displayed on the screen of a user terminal may display an image (410) of the first item, first promotional information (420) above the image (410), second promotional information (430) below the image (410), and a global navigation bar (GNB) (450). Additionally, depending on the embodiment, an advertisement (440) for another item may be additionally displayed on the SDP (400). The advertisement (440) may be displayed higher than the first promotional information (420).

[0072] As illustrated in FIG. 4A, the first promotional information (420) of the SDP (400) may include the name of the first item ("unscented dish detergent"), the brand name to which the first item belongs ("AA"), the badge given to the first item ("recommended"), the rating for the first item (4.5 stars), the number of reviews ("2,694"), etc., and may be displayed on one side (e.g., the top) based on the image (410) of the first item, and the second promotional information (430) may include the regular price information of the first item ("39,000 won"), the discount rate ("50%"), the discounted price with the discount benefit applied that is immediately given regardless of membership ("24,620 won"), the discounted price with the discount benefit given to members applied ("22,620 won"), a coupon nudge interface related to a coupon applicable to the first item ("2,000 won coupon applied"), and the delivery type ("member delivery"). It may include a "free shipping"), an expected delivery date ("guaranteed to arrive tomorrow (Fri) 6 / 2"), a list of options linked to the price of the first item ("see more options"), etc., and may be displayed on the other side (e.g., bottom) based on the image (410) of the first item.

[0073] In particular, when a discount benefit is provided with a time limit as illustrated in FIG. 4b, an interface indicating the remaining time for which the discount benefit is provided (“Time Discount 03:57:51 Remaining”) is highly related to the price of the item, and thus may be displayed together with the price of the item as the second promotional information (430). In addition, unlike FIG. 4a where an advertisement (440) for another item is displayed, there may be cases where an advertisement for an item is not displayed in the SDP (400) as illustrated in FIG. 4b. An advertisement may not be displayed in this way when an advertisement has not been contracted with the main item displayed in the SDP (400) or when an advertisement has not been contracted with the company selling the main item. In one embodiment, the transparency of the GNB (450) when an advertisement is not displayed may be higher than when an advertisement is displayed. However, when the section where the first promotional information (420) is displayed is adjacent to the GNB (450), the transparency may be changed to be the same as the transparency of the GNB when an advertisement is displayed.

[0074] Meanwhile, Fig. 4c exemplarily illustrates an SDP (400) when entered from a third-party domain. To distinguish it from cases where it is entered from other routes, at least some of the saturation, shading, and graphic effects of the GNB (450) may be set differently, and a logo image representing the third-party domain may be displayed on one side of the GNB (450). In addition, according to an embodiment, in the SDP (400) entered from a third-party domain, the section where the first promotional information (420) is displayed and the section where the second promotional information (430) is displayed may not be distinguished, but may be displayed together on one side based on the image (410).

[0075] Meanwhile, as illustrated in FIG. 4d, the second promotional information (430) displayed on the SDP (400) may display a discount benefit nudge interface related to a discount benefit applicable to an item. For example, a first discount benefit nudge interface (431) may be displayed for a discount benefit provided regardless of membership in an item sales service, and a second discount benefit nudge interface (432) may be displayed for a discount benefit provided to members. Similarly, in the case of coupons, as illustrated in FIG. 4e, the second promotional information (430) displayed on the SDP (400) may display a coupon nudge interface related to a coupon applicable to an item. For example, a first coupon nudge interface (433) may be displayed for a coupon provided regardless of membership, and a second coupon nudge interface (434) may be displayed for a coupon provided to members. Depending on the embodiment, a separate third coupon nudge interface (435) may be displayed for coupons given to new members.

[0076] In addition, as illustrated in FIG. 4F, when both a discount benefit and a coupon are applicable to an item, the second promotional information (430) displayed on the SDP (400) may display both a discount benefit nudge interface and a coupon nudge interface. At this time, depending on whether the discount benefit (or coupon) is provided regardless of membership or is provided to members, the first discount benefit nudge interface and the first coupon nudge interface (436) may be displayed, the second discount benefit nudge interface and the first coupon nudge interface (437) may be displayed, the first discount benefit nudge interface and the second coupon nudge interface (438) may be displayed, or the second discount benefit nudge interface and the second coupon nudge interface (439) may be displayed. However, depending on the embodiment, even if both a discount benefit and a coupon are applicable to an item, the discount benefit nudge interface may be excluded from the secondary promotional information displayed in the SDP, and only the coupon nudge interface may be displayed in the section where the secondary promotional information is displayed. In another embodiment, if the discount amount applied to an item based on a coupon is below a certain amount, the coupon nudge interface may be excluded from the secondary promotional information displayed in the SDP.

[0077] According to an embodiment, the discount benefit nudge interface may change the design of each interface based on the discount amount applied to the item, and the coupon nudge interface may change the design of each interface based on the discount amount applied to the item. For example, as the discount amount increases, the design may change, such as increasing the size of each interface, increasing the font size of the text displayed on each interface, or changing the background color applied to each interface. Additionally, when the discount amount exceeds a certain level, the text displayed on each interface may be bolded.

[0078] In some embodiments, both the discount benefit nudge interface and the coupon nudge interface may be displayed in the SDP, but the nudge interface for the means corresponding to the greater amount of the discount on the item among the discount benefit and the coupon may be displayed in front, and the nudge interfaces for the remaining means may be displayed in back.

[0079] Meanwhile, as illustrated in FIGS. 4g and 4h , the second promotional information (430) displayed on the SDP (400) may include regular price information of the item ("44,000 won") and discount price information ("11,900 won" before applying a discount benefit or coupon, "10,900 won" after applying a discount benefit or coupon). The regular price information and the discount price information may be displayed adjacent to each other within a certain distance within the section where the second promotional information (430) is displayed. In addition, the discount price information may be displayed above the regular price information within the section where the second promotional information (430) is displayed. The second promotional information (430) may also display a 'discount rate' along with the regular price information and the discount price information. The discount rate may be calculated as a ratio of the discount price before applying a discount benefit or coupon to the regular price, or as a ratio of the discount price after applying a discount benefit or coupon to the regular price. Also, as an example, when the final sale price needs to be emphasized, the final discount price information that takes into account all discount benefits and coupons among the price information can be displayed at the top, and to prevent confusion with the final discount price, the discount price information or regular price information before the discount benefits or coupons are applied can be displayed at the bottom of the price information.

[0080] Meanwhile, when an input method, such as a mouse cursor or finger, is placed over the coupon nudge interface, a pop-up window may display a list of coupons applicable to the current item. This allows the customer to exchange the coupon for a different coupon if it doesn't offer the highest discount among all coupons they own. Alternatively, if the coupon for the current item offers the highest discount among all coupons they own, the customer can apply that coupon to a different item while still allowing the user to select the other coupon.

[0081] FIG. 5 is a flowchart illustrating a method for providing information related to an item sales service according to an additional embodiment.

[0082] In step S510, the user terminal (110) may receive a request to enter a detailed information page (Single Detail Page, SDP) for the first item.

[0083] In step S520, the user terminal (110) can receive an image and promotional information of the first item from the server (120).

[0084] In step S530, the user terminal (110) can provide a section in which first promotional information corresponding to a part of the promotional information is displayed based on the image of the first item on the SDP, and a section in which second promotional information corresponding to the remainder of the promotional information is displayed.

[0085] In step S540, the user terminal (110) can receive a request to enter a search result page (Search Result Page, SRP).

[0086] In step S550, the user terminal (110) can receive images and promotional information of multiple items to be displayed on the SRP from the server (120).

[0087] In step S560, the user terminal (110) may provide at least some of a discount benefit nudge interface associated with a discount benefit applicable to each of the plurality of items or a coupon nudge interface associated with a coupon applicable to each of the plurality of items, for each section corresponding to each of the plurality of items on the SRP.

[0088] Hereinafter, with reference to FIG. 6, an embodiment is described in which a nudge interface is displayed in a section corresponding to each of a plurality of items on the SRP.

[0089] Fig. 6 is an exemplary diagram of a search result page (SRP) that displays information related to an item sales service. It illustrates an SRP (600) when 'detergent' is searched, and a search bar may be displayed, for example, through a GNB (610) located at the top of the SRP (600). Among the sections of items displayed in a list format, a first discount benefit nudge interface (621) indicating that a discount benefit given regardless of membership has been applied to an item is displayed in an upper section (620), and a second discount benefit nudge interface (631) indicating that a discount benefit given to members has been applied to an item is displayed in a lower section (630). In this way, SRP can display sections that represent information for each of multiple items in a list or grid format, and each section can display a discount benefit nudge interface or a coupon nudge interface depending on the discount benefit or coupon applied to the item. In more detail, it can be displayed as a first and second discount benefit nudge interface, a first and second coupon nudge interface, etc. depending on whether the discount benefit or coupon is given to members or not.

[0090] Figure 7 is a block diagram illustrating a user terminal according to one embodiment.

[0091] The user terminal (110) may include a memory (111) and a processor (113), according to one embodiment. In one embodiment, the user terminal (110) may exchange data with the outside world through an input / output interface. The processor (113) may perform at least one of the methods described above with reference to FIG. 2, FIG. 3, or FIG. 5, or may support an external device to perform the method. The memory (111) may store information for performing at least one of the methods described above with reference to FIG. 2, FIG. 3, or FIG. 5. The memory (111) may be a volatile memory or a non-volatile memory.

[0092] The processor (113) can control the user terminal (110) to execute a program and provide information. The code of the program executed by the processor (113) can be stored in the memory (111).

[0093] In one embodiment, the processor (113) is connected to the memory (111), receives a request to enter a detailed information page (Single Detail Page, SDP) for a first item, receives an image and promotional information of the first item from the server (120), and provides a section in which first promotional information corresponding to a part of the promotional information is displayed based on the image of the first item on the SDP, and a section in which second promotional information corresponding to the rest of the promotional information is displayed.

[0094] The user terminal (110) illustrated in FIG. 7 only illustrates components related to the present embodiment. Therefore, those skilled in the art will understand that, in addition to the components illustrated in FIG. 7, other general-purpose components may be included.

[0095] The device according to the above-described embodiments may include a processor, a memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

[0096] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ direct circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, message processing, and / or data processing. Terms like "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical components. These terms can also encompass a series of software routines, such as those associated with a processor.

[0097] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. In a method for providing information related to an item sales service through a user terminal, A step of receiving a request to enter a single detail page (SDP) for a first item; A step of receiving an image and promotional information of the first item from a server; and In the SDP, a step of providing a section in which first promotional information corresponding to a part of the promotional information is displayed based on the image of the first item and a section in which second promotional information corresponding to the remainder of the promotional information is displayed is distinguished, How to provide information.

2. In paragraph 1, The above first promotional information is, It is displayed above the image of the first item on the above SDP, The above second promotional information is: Displayed below the image of the first item on the above SDP, How to provide information.

3. In paragraph 2, A step of receiving a scroll input while the above SDP is displayed; and Further comprising a step of displaying a scrolled SDP in response to the above scroll input, The step of displaying the above scrolled SDP is: When the SDP is scrolled, a step of displaying the sort order of the section in which the first promotional information is displayed is given priority over the sort order of the image of the first item, How to provide information.

4. In paragraph 1, The above promotional information is, Includes promotional information associated with the name of the first item and promotional information associated with the price of the first item, If promotional information associated with the name of the first item is included in the first promotional information, promotional information associated with the price of the first item is included in the second promotional information, If the promotional information associated with the name of the first item is included in the second promotional information, the promotional information associated with the price of the first item is included in the first promotional information. How to provide information.

5. In paragraph 1, The steps provided above are: Including a step of providing a section in which the first promotional information is displayed and a section in which the second promotional information is displayed without distinction in the SDP, when an entry request to the SDP is sent from a preset third-party domain. How to provide information.

6. In paragraph 1, The above first promotional information and the above second promotional information are, Distinguished based on at least some of the following: the category to which the first item belongs, the name of the brand to which the first item belongs, the rating for the first item, the review for the first item, the badge given to the first item, the options for the first item, the price of the first item, the discount applicable to the first item, the coupon applicable to the first item, the accumulation benefit applied when purchasing the first item, or the expected delivery date of the first item. How to provide information.

7. In paragraph 1, The above first promotional information is, Including information about at least some of the name of the first item, the name of the brand to which the first item belongs, the rating for the first item, the review for the first item, the list of options not linked to the price of the first item, or the badge assigned to the first item. How to provide information.

8. In paragraph 1, The above second promotional information is: Including information about at least a portion of the price of the first item, a list of options linked to the price of the first item, a discount benefit applicable to the first item, a coupon applicable to the first item, an accumulation benefit applicable when purchasing the first item, or an expected delivery date of the first item. How to provide information.

9. In paragraph 1, The above second promotional information is: At least a part of a discount benefit nudge interface associated with a discount benefit applicable to the first item or a coupon nudge interface associated with a coupon applicable to the first item, The above discount benefit nudge interface is, Including at least a part of a first discount benefit nudge interface associated with a discount benefit provided regardless of membership in the above item sales service or a second discount benefit nudge interface associated with a discount benefit provided to members of the above item sales service, The above coupon nudge interface is, At least a part of a first coupon nudge interface associated with a coupon given regardless of membership in the item sales service or a second coupon nudge interface associated with a coupon given to a member of the item sales service, How to provide information.

10. In paragraph 9, If both discount benefits and coupons are applicable to the above first item, The above discount benefit nudge interface is characterized in that it is excluded from the second promotional information displayed in the SDP. How to provide information.

11. In paragraph 9, If the amount discounted on the first item according to the above coupon is below a certain amount, The above coupon nudge interface is characterized in that it is excluded from the second promotional information displayed in the SDP. How to provide information.

12. In paragraph 9, The above discount benefit nudge interface is, The interface design is changed based on the amount of the discount on the first item according to the above discount benefit. The above coupon nudge interface is, The interface design changes based on the amount of discount on the first item according to the coupon. How to provide information.

13. In paragraph 1, A step of receiving a request to enter a search result page (SRP); A step of receiving images and promotional information of a plurality of items to be displayed on the SRP from the server; and On the SRP, further comprising a step of providing at least a part of a discount benefit nudge interface associated with a discount benefit applicable to each of the plurality of items or a coupon nudge interface associated with a coupon applicable to each of the plurality of items for each section corresponding to each of the plurality of items. How to provide information.

14. In paragraph 1, The above second promotional information is: Includes regular price information of the first item and discount price information of the first item, The above regular price information and the above discount price information are displayed adjacently within a certain interval within the section where the second promotional information is displayed. The above discount price information is displayed above the regular price information within the section where the second promotional information is displayed. How to provide information.

15. A non-transitory computer-readable recording medium having recorded thereon a program for executing the method of paragraph 1 on a computer.

16. As a user terminal for providing information related to item sales services, Includes a memory and a processor that stores instructions, The above processor is connected to the above memory, Receive a request to enter the Single Detail Page (SDP) for the first item, Receive the image and promotional information of the first item from the server, A user terminal that provides a section in which first promotional information corresponding to a part of the promotional information is displayed based on the image of the first item on the SDP and a section in which second promotional information corresponding to the remainder of the promotional information is displayed.

Images