Electronic device and method for providing cart page thereof

Abstract

Provided is a method for providing a cart page of an electronic device, comprising the steps of: checking a first list including one or more items classified into one or more categories corresponding to cart information of a user terminal; checking whether a category-specific condition corresponding to unavailability is satisfied for each of the items classified into the categories; classifying at least some of the items classified into the categories into a second list corresponding to unavailability depending on whether the items satisfy the category-specific condition; and providing a cart page in which the first and second lists are separately displayed to the user terminal.

Description

Electronic Device and its Cart Page Provision Method

[0001] The present disclosure relates to an electronic device and a method for providing a cart page thereof.

[0002] In e-commerce services, the cart page can play a key role in the customer's purchasing decision process. This page is a crucial step, allowing customers to view their selected products at a glance and make their final decision. Therefore, a well-designed cart page can significantly impact the success of a service.

[0003] The cart page can serve as a crucial element in enhancing the user experience (UX). The smoother and more intuitive the process from product selection to purchase decision, the higher the customer satisfaction and lower the bounce rate. By providing clear information on the cart page and allowing users to easily take the necessary actions, you can support the customer's purchasing process.

[0004] Additionally, the cart page can contribute to increasing conversion rates. The process by which customers add items to their carts and then actually make a purchase is crucial. A well-designed cart page can help customers make a purchase decision and easily proceed to checkout, which can lead to increased overall sales.

[0005] For these reasons, it is very important to provide a well-structured cart page.

[0006] In this regard, reference can be made to prior literature such as KR10-2382316B1.

[0007] The disclosed embodiments provide an electronic device and a method for providing a cart page thereof. Specifically, the purpose is to enable customers to easily check the cart page by categorizing items in a first list, and then categorizing items that satisfy category-specific conditions corresponding to unpurchasable items, into a second list.

[0008] The technical tasks to be achieved by this embodiment are not limited to the technical tasks described above, and other technical tasks can be inferred from the following embodiments.

[0009] One aspect of the present disclosure provides a method for providing a cart page of an electronic device, comprising: a step of confirming a first list including one or more items classified into one or more categories corresponding to cart information of a user terminal; a step of confirming whether a category-specific condition corresponding to unpurchase is satisfied for each of the items classified into the categories; a step of classifying at least some of the items classified into the categories into a second list corresponding to unpurchase based on whether the items satisfy the category-specific condition; and a step of providing a cart page in which the first and second lists are separately displayed to the user terminal.

[0010] In one embodiment of the present disclosure, the step of checking whether the category-specific conditions are satisfied may include a step of checking a first item classified into a first category included in the first list; a step of checking at least one first condition corresponding to the inability to purchase an item classified into the first category set for the first category; and a step of checking whether at least one of the first conditions of the first item is satisfied, and the step of classifying into a second list may include a step of classifying the first item into the second list. The method for providing a cart page may include:

[0011] In addition, in one embodiment of the present disclosure, a method for providing a cart page may be included, including a step of confirming prediction information predicting that the first item will not satisfy at least one of the first conditions within a preset time; and a step of classifying the first item into the first list.

[0012] In addition, in one embodiment of the present disclosure, a method for providing a cart page may be included, including a step of confirming satisfaction of an automatic deletion condition of the first item classified into the second list by satisfying at least some of the first conditions corresponding to a specific reason; and a step of setting the first item not to be automatically deleted.

[0013] Additionally, in one embodiment of the present disclosure, the first condition may include a method for providing a cart page, which is determined based on information about at least some of inventory, dispute, delivery characteristics, and item characteristics related to items of the first category.

[0014] In addition, in one embodiment of the present disclosure, the category-specific conditions may include, for all categories, a condition related to a drop below a first threshold of item inventory, and for a category corresponding to fresh food, a condition related to at least some of reaching a second threshold or higher in temperature, a drop below a third threshold in temperature-maintaining delivery container inventory, and the occurrence of pests and diseases, and for a category corresponding to next-day delivery, a condition related to a drop below a fourth threshold in the ratio of the actual number of delivery personnel to the appropriate number of delivery personnel for a delivery camp associated with an address corresponding to the user terminal, and a condition related to a drop below a fifth threshold in the ratio of the actual number of equipment operated to the appropriate number of equipment operated for the delivery camp, and for a category corresponding to overseas purchase, a condition related to whether there is a disruption in logistics movement between countries, and for a category corresponding to installation delivery, a condition related to a drop below a sixth threshold in the ratio of the appropriate number of installation personnel to the actual number of installation personnel in an area including an address corresponding to the user terminal.

[0015] In addition, in one embodiment of the present disclosure, a method for providing a cart page may further include a step of reconfirming whether the category-specific conditions of the items included in each of the categories included in the second list are satisfied; and a step of reclassifying at least some of the items included in each of the categories included in the second list into the first list based on whether the category-specific conditions are satisfied.

[0016] In addition, in one embodiment of the present disclosure, the step of reconfirming whether the condition for each category is satisfied may include a method for providing a cart page, including a step of reconfirming whether the condition for each category is satisfied in response to confirming a refresh operation of the cart page through the user terminal.

[0017] In addition, in one embodiment of the present disclosure, the step of re-verifying whether the category-specific conditions are satisfied may include a step of verifying a first item that was classified into a first category on the first list, which is included in the second list; a step of verifying at least one first condition corresponding to the inability to purchase an item of the first category, which is set for the first category; and a step of verifying whether the first item is not satisfied with the first condition, and the step of reclassifying into the first list may include a step of reclassifying the first item into the first category on the first list.

[0018] In addition, in one embodiment of the present disclosure, a method for providing a cart page may further include a step of providing the user terminal with the cart page in which the items reclassified into the first list are preferentially displayed on the first list compared to items previously classified into the first list.

[0019] In addition, in one embodiment of the present disclosure, a method for providing a cart page may further include a step of displaying the second list in an abbreviated form on the cart page in response to confirming an operation related to an interface corresponding to the second list.

[0020] In addition, in one embodiment of the present disclosure, a method for providing a cart page may be included, including: a step of confirming first price information corresponding to a non-membership price of an item included in the first list; a step of confirming second price information corresponding to a membership price of an item included in the first list; and a step of providing the first and second price information in parallel on the cart page.

[0021] Additionally, in one embodiment of the present disclosure, the step of providing the first and second price information in parallel on the cart page may include a method for providing a cart page, including the step of providing the first price information on the cart page with a strikethrough mark.

[0022] In addition, in one embodiment of the present disclosure, the step of providing the cart page to the user terminal may include a method for providing a cart page, including a step of displaying a first interface related to the purchase of each item on the first list, for at least some of the items.

[0023] In addition, in one embodiment of the present disclosure, in response to confirming through the user terminal an operation related to a first interface corresponding to a specific item on the first list, a step of confirming whether a price condition related to the purchase of the specific item is satisfied; and a step of providing the user terminal with a second interface related to the purchase of the specific item based on whether the price condition is satisfied, wherein the price condition is set for each category based on whether the membership condition of the user terminal is satisfied and information about each category, the method for providing a cart page may include the following.

[0024] Additionally, in one embodiment of the present disclosure, the second interface may include a method for providing a cart page, including one of a checkout page and a bottom sheet on the cart page for supporting purchase of the specific item.

[0025] In addition, in one embodiment of the present disclosure, the step of displaying the first interface may include a method for providing a cart page, including a step of confirming at least some items that satisfy a price condition set for each category based on whether the user terminal satisfies a membership condition and information about each category among the items on the first list; and a step of displaying the first interface for the at least some items that are confirmed to satisfy the price condition set for each category.

[0026] Another aspect of the present disclosure provides an electronic device providing a cart page, comprising: a processor; and a memory storing one or more instructions, wherein the processor, by executing the one or more instructions, is configured to: check a first list including one or more items classified into one or more categories corresponding to cart information of a user terminal; check whether each of the items classified into the categories satisfies a category-specific condition corresponding to unpurchase; classify at least some of the items classified into each of the categories into a second list corresponding to unpurchase based on whether the items satisfy the category-specific condition; and provide a cart page in which the first and second lists are displayed separately to the user terminal.

[0027] Another aspect of the present disclosure may provide a computer-readable, non-transitory recording medium having recorded thereon a program for executing the above-described cart page providing method on a computer.

[0028] Specific details of other embodiments are included in the detailed description and drawings.

[0029] According to the proposed embodiment, one or more of the following effects can be expected.

[0030] According to an embodiment of the present specification, among the items classified by category in the first list, items that satisfy the category-specific conditions corresponding to non-purchase can be classified into a second list, thereby enabling the customer to easily check the cart page.

[0031] In addition, according to the embodiment of the present specification, by providing price information corresponding to membership and price information corresponding to non-membership in parallel, it is possible to enable customers to easily check the benefits of signing up for membership.

[0032] Additionally, embodiments of the present disclosure may provide an interface that allows individual items to be purchased directly from the cart page.

[0033] The effects of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

[0034] FIG. 1 is an exemplary diagram showing the interworking relationship between an electronic device and a terminal that provides a cart page according to one embodiment.

[0035] Figure 2 is a flowchart illustrating a method for providing a cart page according to one embodiment.

[0036] FIG. 3 is an example drawing of a cart page in which the first and second lists are displayed separately according to one embodiment.

[0037] FIG. 4 is an example drawing of a cart page in which a second list is abbreviated according to an operation related to an interface according to one embodiment.

[0038] FIG. 5 is an example diagram of a cart page in which items that were classified into the second list when the first condition was not satisfied are classified back into the first list according to one embodiment.

[0039] FIG. 6 is an example drawing of a cart page that displays first price information corresponding to a non-membership price and second price information corresponding to a membership price in parallel according to one embodiment.

[0040] FIG. 7 is an exemplary diagram of a purchase-related interface for at least some of the items on a first list according to one embodiment.

[0041] Figure 8 illustrates a block diagram of an electronic device according to one embodiment.

[0042] The terms used in the examples have been selected from widely used, current terms, taking into account the functions of the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. Furthermore, in certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should not be defined simply as names, but rather based on the meanings of the terms and the overall content of the present disclosure.

[0043] When a part of a specification is said to "include" a component, this does not mean that it excludes other components, but rather that it may include other components, unless otherwise stated.

[0044] The expression "at least one of a, b, and c" described throughout the specification may encompass 'a alone', 'b alone', 'c alone', 'a and b', 'a and c', 'b and c', or 'all of a, b, and c'.

[0045] The "terminal" mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that guarantees portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0046] Below, embodiments of the present disclosure are described in detail with reference to the attached drawings so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein.

[0047] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings.

[0048] FIG. 1 is an exemplary diagram showing the interworking relationship between an electronic device and a terminal that provides a cart page according to one embodiment.

[0049] Referring to FIG. 1, the electronic device (100) can operate in conjunction with a terminal (300) via a network (200). Meanwhile, FIG. 1 only illustrates components related to the present embodiment. Therefore, those skilled in the art will understand that, in addition to the components illustrated in FIG. 1, other general-purpose components may be included.

[0050] The electronic device (100) may be a device that generates or acquires various information and provides it. The electronic device (100) may provide the generated or acquired information as a web page or application screen, or may provide the information in a form that can be displayed as a web page or application screen, etc. on a receiving terminal.

[0051] Figure 2 is a flowchart illustrating a method for providing a cart page according to one embodiment.

[0052] In step S210, the electronic device (100) can check a first list including one or more items classified into one or more categories corresponding to the cart information of the user terminal (300). In step S220, the electronic device (100) can check whether the category-specific conditions corresponding to unpurchase are satisfied for the items classified into each category. In step S230, the electronic device (100) can classify at least some of the items classified into each category into a second list corresponding to unpurchase based on whether the category-specific conditions of the items are satisfied. In step S240, the electronic device (100) can provide the user terminal (300) with a cart page in which the first and second lists are displayed separately.

[0053] Below, we will explain each step in more detail.

[0054] First, the electronic device (100) can verify the identification information of a user logged into the user terminal (300) and check cart information including information on at least one item added to the cart by the user. Here, according to one embodiment, the items corresponding to the cart information may be classified into one or more categories and included in the first list. Here, the categories may include, but are not limited to, installed products, seller-delivered products, next-day delivery products, overseas purchase products, and fresh food, and any category that can classify the items included in the cart information may be applied.

[0055] The electronic device (100) can verify whether the category-specific conditions corresponding to non-purchase of items classified into each category on the first list are satisfied. Here, taking the first category as an example of one of the categories, the first condition related to an item in the first category can be determined based on information regarding at least some of inventory, disputes, delivery characteristics, and item characteristics.

[0056] For example, a condition related to a drop in item inventory below a first threshold or a condition related to an address that cannot be shipped may be applied across all categories. For example, if an item's inventory falls below a first threshold, the item may be classified as a secondary item, indicating a shortage. Furthermore, if a user's address is set to an address that cannot be shipped to, the item may be classified as a secondary item for that user. The two conditions described above may be generally applicable regardless of category.

[0057] Furthermore, specialized conditions may be applied to each category. Specifically, for the category corresponding to fresh food, conditions related to temperature reaching above the second threshold, temperature-maintaining delivery container inventory falling below the third threshold, and pest infestation may be applied. Furthermore, for the category corresponding to next-day delivery, conditions related to the ratio of the actual number of delivery personnel to the appropriate number of delivery personnel for the delivery camp associated with the address corresponding to the user terminal (300) falling below the fourth threshold, and the ratio of the actual number of equipment operated to the appropriate number of equipment operated for the delivery camp falling below the fifth threshold may be applied. Furthermore, for the category corresponding to overseas purchases, conditions related to the presence of obstacles in cross-border logistics movement may be applied. For the category corresponding to installation delivery, conditions related to the ratio of the appropriate number of installation personnel to the actual number of installation personnel falling below the sixth threshold in the area including the address corresponding to the user terminal (300) may be applied. Furthermore, various conditions, such as reports of intellectual property infringement or violations of safety regulations, may be applied to various categories. These category-specific satisfaction conditions are not limited to those listed above, and any condition that can be applied to determine whether purchase is possible by category may be applied.

[0058] However, when such category-specific conditions are satisfied, it is also possible to perform another process instead of immediately classifying the item into the second list. For example, if the aforementioned category-specific conditions relate to delivery delays, there may be situations where it is difficult to determine whether product delivery will be delayed based on whether the condition is satisfied. In such situations, even if the aforementioned category-specific conditions related to delivery delays are satisfied, the item may not be classified into the second list. Furthermore, when the category-specific conditions related to delivery delays are satisfied, instead of classifying the item into the second list, the customer may be notified of the delay through another method, such as a notification, and the item may be classified into the first list as is. The electronic device (100) may identify a first item classified into the first category, which is an example of one of the aforementioned categories, on the first list. Thereafter, the electronic device (100) may identify at least one first condition set for the first category, which corresponds to the inability to purchase an item in the first category. The electronic device (100) can verify whether at least one of the first conditions of the first item is satisfied, and if at least one of the first conditions of the first item is verified to be satisfied, the first item can be classified into a second list. In this way, the electronic device (100) can classify at least some of the items classified into each category into a second list corresponding to items that cannot be purchased, based on whether the conditions for each category of the item are satisfied. Thereafter, the electronic device (100) can display a cart page on the user terminal (300) in which the first and second lists are displayed separately. To examine one such embodiment, reference will be made to FIG. 3.

[0059] FIG. 3 is an example drawing of a cart page in which the first and second lists are displayed separately according to one embodiment.

[0060] Referring to FIG. 3, it can be seen that a first list (310) and a second list (320) are displayed separately on the cart page. Here, the first list (310) is a list including products that do not satisfy the conditions corresponding to unpurchase, and thus, a washing machine (311) and a multivitamin (312) may be products that can be purchased. In contrast, the second list (320) is a list including products that satisfy the conditions corresponding to unpurchase, and thus, roll toilet paper (321), sneakers (322), and orange juice (323) may be products that cannot be purchased. That the second list (320) is a list regarding products that cannot be purchased can be confirmed through the description of "Products that cannot be purchased" at the top of the second list (320). In addition, the second list (320) may include an interface (324) corresponding to the second list (320). The operation method of such an interface (324) will be described below.

[0061] According to one embodiment, the electronic device (100) may, in response to an operation related to the interface (324) corresponding to the second list (320), display the second list (320) in an abbreviated form, i.e., in an abbreviated form, on the cart page. Here, the operation related to the interface (324) may include an operation corresponding to a selection of the interface (324), such as a click on the interface (324). For example, according to such an operation, the second list (320) may have its contents omitted and only the title “Products Not Available for Purchase” may be displayed on the cart page as a display of the second list (320). To describe one embodiment of such an abbreviated display of the second list (320), reference will be made to FIG. 4.

[0062] FIG. 4 is an example drawing of a cart page in which a second list is abbreviated according to an operation related to an interface according to one embodiment.

[0063] Referring to FIG. 4, an example of the second list (320) of FIG. 3 described above being displayed in an abbreviated form (420) can be examined. The second list (420) displayed in this abbreviated form can be displayed again in an expanded form like the second list (320) of FIG. 3 through an operation related to the interface (421) included therein. Of course, other than the abbreviated form as shown in FIG. 4, the abbreviated form can be displayed in a different manner, and another interface for expanding the second list can be applied.

[0064] According to one embodiment, the electronic device (100) can confirm that the automatic deletion condition of the first item classified into the second list is satisfied by satisfying at least a portion of a specific reason among the first conditions. The electronic device (100) can be configured to prevent the first item from being automatically deleted even if the automatic deletion condition is satisfied. For example, the specific reason may be at least a portion of the reasons for which the item cannot be purchased, and the reason may be a relatively difficult to resolve reason for which the item cannot be purchased. Accordingly, at least a portion of the first conditions corresponding to the specific reason may correspond to a condition among the first conditions in which it is relatively difficult to transition from a satisfied state to an unsatisfied state. For example, at least a portion of the first conditions corresponding to the specific reason may correspond to a disruption in the movement of logistics between countries or an outbreak of pests. Specifically, such reasons are difficult to resolve in a short period of time, and it is difficult to view that the user has lost the intention to purchase rather than being unable to purchase due to a purchase impossibility reason that is difficult to resolve in a short period of time. Therefore, in the case of the first item classified into the second list by satisfying the first condition corresponding to this, the electronic device (100) can be set not to delete it even if it satisfies an automatic deletion condition, for example, a condition for deletion from the cart after a certain period of time.

[0065] The electronic device (100) can re-verify whether the category-specific conditions of the items included in each category in the second list are satisfied. Thereafter, the electronic device (100) can reclassify at least some of the items included in each category in the second list into the first list based on whether the category-specific conditions are satisfied. Specifically, the electronic device (100) can verify the first item, which was classified into the first category in the first list, included in the second list. The electronic device (100) can verify at least one first condition corresponding to the inability to purchase an item of the first category, which is set for the first category. The electronic device (100) can verify whether the first item does not satisfy the first condition, and accordingly, the electronic device (100) can reclassify the first item into the first category on the first list. Refer to FIG. 5 to examine an example of the first item reclassified in this way.

[0066] FIG. 5 is an example diagram of a cart page in which items that were classified into the second list when the first condition was not satisfied are classified back into the first list according to one embodiment.

[0067] Referring to FIG. 5, it can be confirmed that the sneakers (512-2) classified in the second list (520) in FIG. 3 have been reclassified to the first list (510). This is because the sneakers (512-2) were classified to the first list (510) as the aforementioned category-specific purchase conditions were not satisfied, such as the availability of inventory. Since the sneakers (512-2) were previously included in the seller delivery product category along with the multivitamins (512-1), it can be confirmed that they are displayed together with the multivitamins (512-1) even after being reclassified. Washing machines (511) previously classified as the first list (510), toilet paper rolls (521) and orange juice (522) previously classified as the second list (520) may be displayed in the same manner as before because the satisfaction of conditions has not changed, and the second list (520) may be displayed in an abbreviated form through the interface (523) even in such a case.

[0068] The process of re-verifying whether the conditions for each category described above are satisfied and re-classifying accordingly may, according to one embodiment, be performed in response to confirming a refresh operation of the cart page through the user terminal (300). Here, the refresh operation may be performed when the user performs a separate operation for refreshing, such as scrolling the cart page to the end, or may be performed together with various operations that involve refreshing, such as adding a new item to the cart, deleting a new item, or purchasing a specific product.

[0069] According to one embodiment, if there is an item that has been reclassified into the first list, the electronic device (100) may provide the user terminal (300) with a cart page so that the item reclassified into the first list is displayed preferentially on the first list compared to the items that were previously classified into the first list. Here, "preferentially displayed" may mean that it is displayed at the top of the cart page, or it may mean that it is displayed with emphasis in another way.

[0070] According to one embodiment, the electronic device (100) can identify prediction information predicting that a first item classified in the second list will fail to satisfy a first condition within a preset time period. In this case, the electronic device (100) can classify the first item into the first list. For example, if, for example, it is predicted that the item inventory will rise above the first threshold within a preset time, or for a category corresponding to fresh food, a drop in temperature below the second threshold, an increase in the inventory of temperature-maintaining delivery containers above the third threshold, and resolution of pests and diseases are predicted, or for a category corresponding to next-day delivery, an increase in the ratio of the actual number of delivery personnel to the appropriate number of delivery personnel for the delivery camp related to the address corresponding to the user terminal (300) above the fourth threshold and an increase in the actual number of equipment operated above the appropriate number of equipment operated for the delivery camp above the fifth threshold are predicted, or for a category corresponding to overseas purchase, resolution of obstacles in international logistics movement is predicted, or for a category corresponding to installation delivery, an increase in the ratio of the actual installation personnel to the appropriate installation personnel in the area including the address corresponding to the user terminal (300) above the sixth threshold are predicted, or various first conditions, such as no suspicion of intellectual property infringement or resolution of violation of safety regulations, are predicted to be unsatisfied within a preset time, The first item can be categorized as the first list item. This is an effective example, as the item's delivery date is later than the user's purchase date. Even if the reason for the purchase blocking has not actually been resolved at that time, if the reason for the purchase blocking is expected to be resolved by the time the item is delivered, allowing the purchase at that time is acceptable and can help promote purchases.

[0071] The above has described embodiments related to the classification of the first and second lists. Below, an embodiment of providing price information on the cart page will be described.

[0072] According to one embodiment, the electronic device (100) may check first price information corresponding to the non-membership price of an item included in the first list. In addition, the electronic device (100) may check second price information corresponding to the membership price of an item included in the first list. For example, the membership price may be cheaper than the non-membership price. Thereafter, the electronic device (100) may provide the first and second price information in parallel on the cart page or on a page displayed when a checkout button is clicked on the cart page. In this case, according to one embodiment, when the first and second price information are provided on the cart page, they may be provided at the bottom of the cart page, and the first price information may be provided with a strikethrough mark. To examine one such embodiment, reference is made to FIG. 6.

[0073] FIG. 6 is an example drawing of a cart page that displays first price information corresponding to a non-membership price and second price information corresponding to a membership price in parallel according to one embodiment.

[0074] Referring to FIG. 6, at the bottom (600) of the cart page, first price information (610) corresponding to a non-membership price with an instant discount, set discount, or coupon discount applied, second price information (620) corresponding to a membership price with a membership discount applied in addition to the discounts described above, and a free trial inducing interface (630) can be confirmed. According to one embodiment, the first price information (610) may be provided on the cart page with a strikethrough, as shown in the drawing. Of course, embodiments in which the second price information (620) is made more prominent in various ways other than a strikethrough are also possible.

[0075] Below, an embodiment is described that provides an interface related to purchasing items for at least some of the items on the first list.

[0076] In one embodiment, the electronic device (100) may display a first interface that allows immediate purchase for each item in the first list, i.e., each item that does not satisfy the purchase ineligibility conditions. Refer to FIG. 7 for a detailed explanation of such an embodiment.

[0077] FIG. 7 is an exemplary diagram of a first interface related to purchasing at least some of the items on a first list according to one embodiment.

[0078] Referring to FIG. 7, the electronic device (100) can display first interfaces (710 and 720) corresponding to immediate purchase for purchasable items in the first list. In a situation where the first interfaces (710 and 720) corresponding to immediate purchase do not exist and a user wishes to purchase only some of the items on the cart page, the user may have to perform somewhat cumbersome actions, such as entering the detail page of the corresponding item to purchase separately, or checking the boxes for only the items to be purchased on the cart page and unchecking the boxes for other items. Such first interfaces (710 and 720) can increase the purchase conversion rate because they enable the user to purchase only the desired items on the cart page without cumbersome actions.

[0079] According to one embodiment, the electronic device (100) may, in response to confirming an operation related to a first interface corresponding to a specific item on a first list through the user terminal (300), determine whether a price condition related to the purchase of a specific item is satisfied. Based on whether the price condition is satisfied, the electronic device (100) may provide a second interface related to the purchase of the specific item to the user terminal (300). Here, the second interface may include any one of a checkout page and a bottom sheet on a cart page for supporting the purchase of the specific item. For example, the bottom sheet on the cart page may be provided as a second interface when all information for the user to proceed with the purchase has already been entered, and the checkout page may be provided as a second interface when further input of predetermined information is required. Meanwhile, the price condition may be set based on whether the membership condition of the user terminal (300) is satisfied and for each category.

[0080] For example, if a user logged into the user terminal (300) is a membership subscriber, the electronic device (100) can check whether the first category of the first item corresponds to the next-day delivery or overseas purchase category. If the first category of the first item corresponds to the next-day delivery or overseas purchase category, the electronic device (100) can immediately provide a checkout page. If not, the electronic device (100) can check whether the first category corresponds to fresh food. If the first category corresponds to fresh food, the electronic device (100) can check whether the price of the first item is equal to or greater than the first threshold amount, thereby confirming whether the aforementioned price condition is satisfied. If the price of the first item is equal to or greater than the first threshold amount, the electronic device (100) can determine that the price condition is satisfied and provide the second interface. In contrast, if the price of the first item is less than the first threshold amount, the electronic device (100) may provide guidance information to the user terminal (300) indicating that the purchase cannot proceed with the first item alone because the price condition is not satisfied and that it must be purchased together with other items. Thereafter, according to one embodiment, the electronic device (100) may provide the user terminal (300) with a pop-up window or the like so that one of the other items can be selected. In addition, the electronic device (100) may check whether the first category corresponds to installation delivery or seller delivery, and in such a case, the price condition may not be applied.

[0081] In contrast, if a user logged into the user terminal (300) is not a member, the electronic device (100) can check whether the first category of the first item corresponds to the next-day delivery or overseas purchase category. If the first category of the first item corresponds to the overseas purchase category, the electronic device (100) can immediately provide the second interface. If the first category corresponds to next-day delivery, the electronic device (100) can check whether the aforementioned price condition is satisfied by checking whether the price of the first item is equal to or greater than the second threshold amount. If the price of the first item is equal to or greater than the second threshold amount, the electronic device (100) can determine that the price condition is satisfied and provide the second interface. In contrast, if the price of the first item is less than the second threshold amount, the electronic device (100) may provide guidance information to the user terminal (300) indicating that the purchase cannot proceed with the first item alone because the price condition is not met and that the item must be purchased together with other items. Thereafter, according to one embodiment, the electronic device (100) may provide the user terminal (300) with a pop-up window or the like so that one of the other items can be selected. In addition, if the first category corresponds to fresh food, the electronic device (100) may provide the user terminal (300) with a pop-up window or page that induces membership registration. In addition, the electronic device (100) may check whether the first category corresponds to installation delivery or seller delivery, and in such a case, the price condition may not be applied. Depending on whether or not a membership is registered, the price condition related to immediate purchase may be applied differently in this way.

[0082] In one embodiment, the electronic device (100) may not display the first interface for items that do not solely satisfy the aforementioned price condition, even if they are included in the first list. Instead, it may display the first interface only for items that solely satisfy the aforementioned price condition. This may increase the purchase conversion rate by encouraging immediate purchases for items that satisfy the price condition.

[0083] Figure 8 illustrates a block diagram of an electronic device according to one embodiment.

[0084] The electronic device (100) may include, according to one embodiment, a memory (101) and a processor (102). The electronic device (100) illustrated in FIG. 8 only illustrates components related to the present embodiment. Therefore, those skilled in the art will understand that, in addition to the components illustrated in FIG. 8, other general-purpose components may be included. In one embodiment, the processor (102) may be included in a controller.

[0085] The processor (102) can control the overall operation of the electronic device (100) and process data and signals. The processor (102) can be composed of at least one hardware unit. In addition, the processor (102) can operate by one or more software modules generated by executing program codes stored in the memory (101). The processor (102) can include a memory, and the processor (102) can control the overall operation of the electronic device (100) and process data and signals by executing program codes stored in the memory.

[0086] The processor (102) may be configured to perform one or more instructions to check a first list including one or more items classified into one or more categories corresponding to cart information of a user terminal, check whether a category-specific condition corresponding to unpurchase is satisfied for each item classified into each category, classify at least some of the items classified into each category into a second list corresponding to unpurchase based on whether the item satisfies the category-specific condition, and provide a cart page in which the first and second lists are displayed separately to the user terminal.

[0087] Depending on the embodiment, the electronic device (100) may additionally include a transceiver for performing wired / wireless communication. The electronic device (100) may communicate with an external electronic device using the transceiver. The external electronic device may be a terminal or a server. In addition, the communication technologies used by the transceiver may include GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), LTE (Long Term Evolution), 5G, WLAN (Wireless LAN), Wi-Fi (Wireless-Fidelity), Bluetooth (Bluetooth), RFID (Radio Frequency Identification), Infrared Data Association (IrDA), ZigBee, NFC (Near Field Communication), etc.

[0088] The electronic device according to the above-described embodiments may include a processor, a memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

[0089] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ direct circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms such as "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical structures. These terms can also encompass a series of software routines, such as those associated with a processor.

[0090] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. In the method of providing a cart page of an electronic device, A step of checking a first list including one or more items classified into one or more categories corresponding to cart information of a user terminal; A step of checking whether the conditions for each category corresponding to non-purchase of the above items classified into each of the above categories are satisfied; A step of classifying at least some of the items classified into each of the categories into a second list corresponding to the inability to purchase based on whether the items satisfy the conditions for each category; and A method for providing a cart page, comprising the step of providing a cart page in which the first and second lists are displayed separately to the user terminal.

2. In paragraph 1, The step to check whether the conditions for each category above are satisfied is: A step of checking a first item classified into a first category included in the first list; A step of checking at least one first condition corresponding to the inability to purchase an item classified into the first category, set for the first category; and Including a step of confirming satisfaction of at least one of the first conditions of the first item, The step of classifying into the above second list is: A method for providing a cart page, comprising a step of classifying the first item into the second list.

3. In paragraph 2, A step of confirming prediction information predicting that the first item will not satisfy at least one of the first conditions within a preset time; and A method for providing a cart page, comprising a step of classifying the first item into the first list.

4. In paragraph 2, A step of confirming the satisfaction of the automatic deletion condition of the first item classified into the second list by satisfying at least some of the specific reasons among the first conditions; and A method for providing a cart page, comprising a step of setting the first item so that it is not automatically deleted.

5. In paragraph 1, A method for providing a cart page, wherein the above category-specific conditions are determined based on information about at least some of the inventory, dispute, shipping characteristics, and item characteristics related to the items in the above category.

6. In paragraph 5, The conditions for each category above are: A method for providing a cart page that includes a condition related to a drop in item inventory below a first threshold for all categories.

7. In paragraph 6, The conditions for each category above are: For categories corresponding to fresh food, conditions related to at least some of the following: reaching a second threshold of temperature, dropping below a third threshold of temperature-maintained shipping container inventory, and occurrence of pests; For categories corresponding to next-day delivery, conditions related to a drop below the fourth threshold in the ratio of the actual number of delivery personnel to the appropriate number of delivery personnel for the delivery camp associated with the address corresponding to the user terminal, and a drop below the fifth threshold in the ratio of the actual number of equipment operations to the appropriate number of equipment operations for the delivery camp; For categories corresponding to overseas purchases, conditions related to whether there are obstacles to logistics movement between countries; and A method for providing a cart page, comprising at least some of the conditions related to a drop below the sixth threshold in the ratio of actual installation personnel to appropriate installation personnel in an area including an address corresponding to the user terminal, for a category corresponding to installation delivery.

8. In paragraph 1, A step of reconfirming whether the items included in each of the categories included in the second list satisfy the conditions for each category; and A method for providing a cart page, further comprising a step of reclassifying at least some of the items included in each of the categories included in the second list into the first list based on whether the conditions for each category are satisfied.

9. In paragraph 8, The step of reconfirming whether the conditions for each category above are satisfied is: A method for providing a cart page, comprising a step of reconfirming whether the category-specific conditions are satisfied in response to confirming a refresh operation of the cart page through the user terminal.

10. In paragraph 8, The step of reconfirming whether the conditions for each category above are satisfied is: A step of confirming a first item classified into a first category on the first list, included in the second list; A step of checking at least one first condition corresponding to the inability to purchase an item of the first category set for the first category; and Including a step of confirming dissatisfaction of the first condition of the first item, The step of reclassifying into the above first list is: A method for providing a cart page, comprising the step of reclassifying the first item into the first category on the first list.

11. In paragraph 8, A method for providing a cart page, further comprising the step of providing the user terminal with the cart page in which the items reclassified into the first list are displayed with priority on the first list compared to the items previously classified into the first list.

12. In paragraph 1, A method for providing a cart page, further comprising the step of displaying the second list in an abbreviated form on the cart page in response to confirming an operation related to an interface corresponding to the second list.

13. In paragraph 1, A step of checking first price information corresponding to the non-membership price of an item included in the first list; A step of checking second price information corresponding to the membership price of the items included in the first list; and A method for providing a cart page, comprising the step of providing the first and second price information in parallel on the cart page.

14. In paragraph 13, The step of providing the first and second price information in parallel on the cart page is: A method for providing a cart page, comprising the step of providing the first price information on the cart page with a strikethrough mark.

15. In paragraph 1, The step of providing the above cart page to the user terminal is: A method for providing a cart page, comprising the step of displaying a first interface related to the purchase of at least some of the items on the first list.

16. In paragraph 15, A step of confirming, in response to confirming through the user terminal, an action related to a first interface corresponding to a specific item on the first list, whether a price condition related to the purchase of the specific item is satisfied; and Further comprising a step of providing a second interface related to the purchase of the specific item to the user terminal based on whether the above amount condition is satisfied, A method for providing a cart page, wherein the above amount conditions are set for each category based on whether the membership conditions of the user terminal are satisfied and information about each category.

17. In paragraph 16, A method for providing a cart page, wherein the second interface includes one of a checkout page and a bottom sheet on the cart page for supporting the purchase of the specific item.

18. In paragraph 15, The step of displaying the first interface is: A step of checking at least some items that satisfy the amount condition set for each category based on whether the user terminal satisfies the membership condition and information about each category among the items on the first list; and A method for providing a cart page, comprising the step of displaying the first interface for at least some of the items confirmed to satisfy the amount condition set for each category.

19. A non-transitory computer-readable recording medium having recorded thereon a program for executing the method of any one of clauses 1 to 18 on a computer.

20. As an electronic device providing a cart page, processor; and Contains memory that stores one or more instructions, An electronic device wherein the processor, by performing the one or more instructions, checks a first list including one or more items classified into one or more categories corresponding to cart information of a user terminal, checks whether each of the items classified into the categories satisfies a category-specific condition corresponding to inability to purchase, classifies at least some of the items classified into each of the categories into a second list corresponding to inability to purchase based on whether the items satisfy the category-specific condition, and provides a cart page in which the first and second lists are displayed separately to the user terminal.

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