Advertisement presentation system, vehicle, and advertisement presentation method

Abstract

An advertisement presentation system according to one embodiment of the present disclosure presents an advertisement in a vehicle in which a plurality of occupants ride together, the system comprising: a holding unit configured to hold purchase history information indicating the purchase history of a commodity in association with each of the plurality of occupants; a selection unit configured to select one or more commodities to be advertised among the plurality of commodities corresponding to the purchase history information held by the holding unit; a determination unit configured to determine, as a person to be advertised, an occupant who does not have a purchase history corresponding to the commodity to be advertised among the plurality of occupants on the basis of the purchase history information held by the holding unit; and a presentation unit configured to present advertisement information relating to the commodity to be advertised to the person to be advertised.

Description

Advertisement presentation system, vehicle, and advertisement presentation method

[0001] The present disclosure relates to an advertisement presentation system, a vehicle, and an advertisement presentation method.

[0002] 2. Description of the Related Art Various technologies have been disclosed as advertisement presentation systems and methods for presenting advertisements to passengers in a vehicle (see, for example, Patent Document 1).

[0003] Japanese Patent Application Laid-Open No. 2023-46535

[0004] An advertising presentation system according to one embodiment of the present disclosure is a system for presenting advertisements in a vehicle in which multiple occupants are riding, and includes: a storage unit configured to store purchase history information indicating product purchase histories in association with each of the multiple occupants; a selection unit configured to select one or more advertised products from the multiple products corresponding to the purchase history information stored in the storage unit; a determination unit configured to determine, based on the purchase history information stored in the storage unit, occupants from the multiple occupants who do not have a purchase history corresponding to the advertised products as advertising targets; and a presentation unit configured to present advertising information regarding the advertised products to the advertising targets.

[0005] A vehicle according to one embodiment of the present disclosure is a vehicle in which multiple occupants ride, and is equipped with a storage unit configured to store purchase history information indicating product purchase histories in correspondence with each of the multiple occupants, a selection unit configured to select one or more advertised products from the multiple products corresponding to the purchase history information stored in the storage unit, a determination unit configured to determine, based on the purchase history information stored in the storage unit, any occupant from the multiple occupants who does not have a purchase history corresponding to the advertised products as an advertising target, and a presentation unit configured to present advertising information regarding the advertised products to the advertising targets.

[0006] An advertisement presentation method according to one embodiment of the present disclosure is a method for presenting advertisements in a vehicle in which multiple occupants are riding, and includes: storing purchase history information indicating product purchase histories in association with each of the multiple occupants; selecting one or more advertised products from the multiple products corresponding to the stored purchase history information; determining, based on the stored purchase history information, occupants from the multiple occupants who do not have a purchase history corresponding to the advertised products as advertising targets; and presenting advertising information regarding the advertised products to the advertising targets.

[0007] The accompanying drawings are included to provide a further understanding of the disclosure, and are incorporated in and constitute a part of this specification. The drawings illustrate one embodiment and, together with the description, serve to explain the principles of the disclosure.

[0008] FIG. 1 is a schematic diagram illustrating an example of a general configuration of a vehicle, etc. to which an advertisement presentation system according to an embodiment of the present disclosure is applied. FIG. 2 is a block diagram illustrating an example of a detailed configuration of the advertisement presentation system shown in FIG. 1. FIG. 3 is a diagram illustrating an example of purchase history information shown in FIG. 2. FIG. 4A is a flow diagram illustrating an example of an advertisement presentation process according to an embodiment. FIG. 4B is a flow diagram illustrating an example of an advertisement presentation process subsequent to FIG. 4A. FIG. 5 is a block diagram illustrating an example of a configuration of a vehicle, etc. to which an advertisement presentation system according to Modification 1 is applied. FIG. 6 is a block diagram illustrating an example of a configuration of a vehicle, etc. to which an advertisement presentation system according to Modification 2 is applied.

[0009] When multiple passengers are riding in a vehicle, it is necessary to improve the effectiveness of advertising for these multiple passengers. It is desirable to provide an advertising presentation system, a vehicle, and an advertising presentation method that can improve the effectiveness of advertising for the multiple passengers in the vehicle.

[0010] Some exemplary embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings. Note that the following description illustrates one specific example of the present disclosure and should not be construed as limiting the present disclosure. For example, each element, including numerical values, shapes, materials, parts, the position of each part, and the connection method of each part, is merely an example and should not be construed as limiting the present disclosure. Furthermore, in the following exemplary embodiments, components not described in independent claims based on the highest concept of the present disclosure are optional and may be provided as needed. The drawings are schematic and are not intended to be drawn to scale. Throughout this specification and the drawings, components having substantially the same function and configuration are designated by the same reference numerals, and redundant description will be omitted. Furthermore, components not directly related to one embodiment of the present disclosure are not shown in the drawings.

[0011] 1. Embodiment [Configuration] Fig. 1 is a schematic diagram illustrating an example of the overall configuration of a vehicle 1 or the like (vehicle 1, server 2, and electronic device 8) to which an advertisement presentation system (advertisement presentation system 3) according to an embodiment of the present disclosure is applied. Fig. 2 is a block diagram illustrating an example of the detailed configuration of the advertisement presentation system 3 shown in Fig. 1. This advertisement presentation system 3 is a system that presents advertisements in the vehicle 1 in which multiple occupants 9 are riding, and includes the vehicle 1, server 2, and electronic device 8.

[0012] 1, the vehicle 1 is provided with a vehicle control unit 11. As described above, the vehicle 1 also has a plurality of occupants 9 (three occupants 91 to 93 in the example of FIG. 1) including a driver.

[0013] A plurality of electronic devices 8 (three electronic devices 8a to 8c in the example of FIG. 1) corresponding to each of the occupants 91 to 93 are arranged inside the vehicle 1. These electronic devices 8a to 8c are, for example, devices that are individually owned by or individually loaned to each of the occupants 91 to 93, and are configured, for example, as smartphones, tablets, etc.

[0014] The server 2 is an information processing device installed outside the vehicle 1, and includes an information processing unit 21 that performs various types of information processing. As shown in Fig. 1, the server 2 is capable of performing predetermined communication (wireless communication) C1 with the vehicle 1.

[0015] Next, detailed configuration examples of the vehicle 1, the server 2, and the electronic device 8 will be described.

[0016] (A. Vehicle 1) As shown in FIG. 2, the vehicle 1 includes a battery 12, a communicator 13, and a camera 14 in addition to the vehicle control unit 11 described above.

[0017] (Vehicle Control Unit 11) The vehicle control unit 11 is a component (control unit) that controls various operations in the vehicle 1 and performs various arithmetic processing. Specifically, the vehicle control unit 11 includes, for example, one or more processors (CPUs: Central Processing Units) that execute programs and one or more memories communicably connected to these processors. Furthermore, such memories include, for example, RAMs (Random Access Memory) that temporarily store processing data and ROMs (Read Only Memory) that store programs.

[0018] In the example shown in FIG. 2, the vehicle control unit 11 includes a driving control unit 111, a battery control unit 112, a communication control unit 113, and a determination unit 114.

[0019] The driving control unit 111 is a component that controls the driving operation of the vehicle 1, and performs overall control over the driving of the vehicle 1. Specifically, the driving control unit 111 controls, for example, the drive system, braking system, steering system, etc. of the vehicle 1. The battery control unit 112 is a unit that controls the operation (charging operation, discharging operation, etc.) of the battery 12, which will be described later. The communication control unit 113 is a unit that controls the communication operation of the communicator 13, which will be described later.

[0020] The determination unit 114 is a component that determines whether or not there are passengers 9 in the vehicle 1 (determines whether or not multiple passengers 9 are present in the vehicle 1). Examples of the method (determination conditions) for the determination unit 114 to determine whether or not passengers are present include the following: - Whether or not they are connected to the same network (in-vehicle communication) in the vehicle 1 - Whether or not the physical distance between the people is close (below a predetermined threshold) - Whether or not they are following each other on a predetermined application

[0021] (Battery 12, Communicator 13, Camera 14) The battery 12 is a component that functions as a power source for the vehicle 1, and is configured using various types of secondary batteries such as a lithium ion battery.

[0022] The communicator 13 is a device that performs various communications with the inside of the vehicle 1 (the vehicle control unit 11 and the electronic device 8) and the outside of the vehicle 1 (such as an information processing device such as the server 2, or other vehicles other than the vehicle 1). Specifically, in the example of Fig. 2, the communicator 13 performs the above-mentioned communication C1 with the server 2 (the communicator 23 described later), and is also capable of performing predetermined communication (in-vehicle wireless communication) C2 with the electronic device 8 (the communicator 83 described later).

[0023] The camera 14 is a component that acquires imaging data Di relating to the exterior (such as the surrounding environment of the vehicle 1) and interior (such as the occupants of the vehicle 1) of the vehicle 1. The imaging data Di acquired in this manner is supplied to the vehicle control unit 11 (see FIG. 2).

[0024] (B. Electronic Device 8) In the example shown in FIG. 2, the electronic device 8 includes a holding unit 80, an information processing unit 81, an information input unit 82, a communication device 83, a display unit 84, and an audio output unit 85.

[0025] 2, the storage unit 80 is a component that stores purchase history information Ihp indicating product purchase histories and search history information Ihs indicating product search histories, each associated with each of multiple occupants 9. Specifically, in the example of FIG. 2, the purchase history information Ihp and search history information Ihs on the storage unit 80 are information that is synchronously registered on an application in the electronic device 8 (electronic devices 8a to 8c) for each occupant 9. Note that, for example, permission to disclose each piece of information and the frequency of presentation of advertising information Ia, which will be described later, may be set on such an application.

[0026] It should be noted that the term "product" in this embodiment is a concept that also includes paid services provided through subscriptions or the like.

[0027] 3 is a schematic diagram illustrating an example of the purchase history information Ihp. In the example of the purchase history information Ihp shown in FIG. 3, for each product 71, a purchaser 72 among the occupants 9 (91-93) and a purchase date 73 of the product 71 are stored in association with each other. The search history information Ihs also stores, for example, a searcher among the occupants 9 (91-93) and a search date for information related to the product 71 in association with each other. In this way, the purchase history information Ihp and the search history information Ihs are stored in the storage unit 80 in association with each of the multiple occupants 9.

[0028] The information processing section 81 is a member (information processing unit) that controls various operations in the electronic device 8 and performs various types of arithmetic processing.

[0029] The storage unit 80 and the information processing unit 81 may each include, for example, one or more processors (CPUs) that execute programs and one or more memories communicably connected to the processors. Such memories may include, for example, the RAM and ROM described above.

[0030] The information input unit 82 is a member (operation unit) for inputting various types of information to the electronic device 8, and is capable of accepting various operations by the occupant 9 (user). Such information input unit 82 is configured using, for example, various switches, a keyboard, a touch panel, etc.

[0031] The communicator 83 is a device for performing various communications with the outside of the electronic device 8, and is capable of performing the aforementioned communication C2 with, for example, the communicator 13 inside the vehicle 1 (see Figure 2).

[0032] The display unit 84 is a component that displays various types of information to the outside of the electronic device 8, and is configured using various types of displays. The audio output unit 85 is a component that outputs various types of audio to the outside of the electronic device 8, and is configured using, for example, a speaker.

[0033] The display unit 84 and the audio output unit 85, which will be described in detail later, are configured to present advertising information Ia relating to an advertised product 71a (described later) to an advertising target person 9a (described later) among the multiple occupants 9 in the vehicle 1. It is assumed that the advertised product 71a corresponding to the presented advertising information Ia will become a topic of conversation among the occupants 9 in the vehicle 1. Note that such advertising information Ia is acquired by the display unit 84 and the audio output unit 85 from the server 2 (the providing unit 213 (described later)) via the communications C1 and C2 described above (see FIG. 2 ).

[0034] (C. Server 2) As shown in FIG. 2, the server 2 includes a storage unit 22 and a communication device 23 in addition to the information processing unit 21 described above.

[0035] (Information Processing Unit 21) The information processing unit 21 has a selection unit 211, a determination unit 212, and a provision unit 213. The information processing unit 21 is configured to include, for example, one or more processors (CPUs) that execute programs and one or more memories communicably connected to these processors. Such memories are configured, for example, by the RAM and ROM described above.

[0036] The selection unit 211 selects one or more advertised products 71a from the multiple products 71 corresponding to the purchase history information Ihp stored in the storage unit 80. The selection unit 211 also uses the search history information Ihs for each of the multiple occupants 9, along with the purchase history information Ihp for each of the multiple occupants 9, to select the advertised products 71a. The purchase history information Ihp and the search history information Ihs are supplied from the electronic device 8 (storage unit 80) to the selection unit 211 in the server 2 via communications C2 and C1, respectively (see FIG. 2). The selection process of the advertised products 71a by the selection unit 211 will be described in detail below.

[0037] Based on the purchase history information Ihp, the determination unit 212 determines, among the multiple occupants 9, occupants 9 who do not have a purchase history corresponding to the advertised product 71a (selected by the selection unit 211) as the advertising target persons 9a of the advertised product 71a. Note that information on the advertising target persons 9a determined in this manner is supplied to the provision unit 213.

[0038] The providing unit 213 provides the advertising information Ia for the advertised product 71a to the display unit 84 and audio output unit 85 in the electronic device 8 (the electronic device 8 corresponding to the advertised target 9a) via the aforementioned communications C1 and C2. Furthermore, as will be described in detail later, the providing unit 213 provides predetermined coupon information Ic (e.g., coupon information with a limited-time discount) to the advertised target 9a (the electronic device 8 corresponding to the advertised target 9a) who has expressed an intention to purchase the advertised product 71a. Furthermore, the providing unit 213 provides the following information when the advertised target 9a who has expressed an intention to purchase the advertised product 71a finally purchases the advertised product 71a. That is, in such a case, the providing unit 213 provides predetermined bonus information Ib (bonus information corresponding to a reward for advertising the advertised product 71a) to the occupant 9 (the electronic device 8 corresponding to the occupant) who has a purchase history corresponding to the advertised product 71a.

[0039] Note that information Ip1 indicating the intention to purchase the advertised product 71a and information Ip2 indicating the final purchase of the advertised product 71a are supplied from the electronic device 8 (electronic device 8 corresponding to the advertisement target 9a) to the providing unit 213 via communications C2 and C1 (see FIG. 2). Furthermore, each of these pieces of information Ip1 and Ip2 is provided to the providing unit 213 when the corresponding occupant 9 performs a predetermined operation on an application in the electronic device 8.

[0040] (Storage unit 22, communication device 23) The storage unit 22 is a component that stores various types of information within the server 2 and is configured using various types of memory. The communication device 23 is a device that performs various types of communication with the outside of the server 2, and is capable of performing the above-mentioned communication C1 with, for example, the communication device 13 within the vehicle 1 (see FIG. 2).

[0041] Here, the above-described storage unit 80, selection unit 211, determination unit 212, provision unit 213, determination unit 114, display unit 84, and audio output unit 85 correspond to a specific example of an "advertising presentation system" in an embodiment of the present disclosure. Also, display unit 84 and audio output unit 85 each correspond to a specific example of a "presentation unit" in an embodiment of the present disclosure.

[0042] [Operation, Function, and Effect] Next, the operation, function, and effect of this embodiment will be described in detail.

[0043] (A. Methods of presenting advertisements in vehicles) First, there are several methods for selecting advertisements to present to passengers in a vehicle, but in order to effectively stimulate passengers' desire to purchase, it is necessary to accurately understand the passengers' interests and reflect those interests in the advertisements. Therefore, for example, when multiple passengers are riding in a vehicle, the interests of all passengers do not necessarily coincide, and it is conceivable that an advertisement targeted at a specific passenger may not be effective on other passengers.

[0044] For these reasons, when multiple passengers are riding in a vehicle, it is desirable to improve the effectiveness of advertising for these multiple passengers.

[0045] (B. Advertising presentation processing in this embodiment) Therefore, in the advertising presentation system 3 of this embodiment, when multiple occupants 9 are on board the vehicle 1 as shown in Figure 1, the advertising presentation processing is performed, for example, as follows.

[0046] 4A and 4B are flowcharts illustrating an example of an advertisement presentation process according to an embodiment.

[0047] 4A and 4B, first, the determination unit 114 determines whether or not a plurality of passengers 9 who satisfy the above-described determination condition are present in the vehicle 1 (step S11 in FIG. 4A). If it is determined that a plurality of passengers who satisfy the determination condition are not present (the determination condition is not satisfied) (step S11: N), the process example shown in FIGS. 4A and 4B ends.

[0048] On the other hand, if it is determined that there are multiple passengers who satisfy such a determination condition (the determination condition is satisfied) (step S11: Y), the selection unit 211 then performs the following selection process. That is, in this case, the selection unit 211 selects the advertised product 71a from the multiple products 71 based on the purchase history information Ihp and the search history information Ihs (step S12). At this time, the selection unit 211 preferentially selects, as the advertised product 71a, a product 71 that is estimated to be of relatively high interest to all of the multiple occupants 9 based on the search history information Ihs, from the multiple products 71 corresponding to the purchase history information Ihp.

[0049] Next, based on the purchase history information Ihp, the determination unit 212 determines, among the multiple occupants 9, those occupants 9 who do not have a purchase history corresponding to the advertised product 71a as the advertising target persons 9a for that advertised product 71a (step S13).

[0050] Next, the display unit 84 and the audio output unit 85 present advertising information Ia related to the advertised product 71a to the determined advertisement target person 9a (step S14). At this time, the display unit 84 and the audio output unit 85 also present, for example, information (occupant information I9) related to the occupant 9 who has a purchase history corresponding to the advertised product 71a, along with the advertising information Ia. That is, in step S14, the display unit 84 and the audio output unit 85 present the above-mentioned advertising information Ia together with the occupant information I9 to the advertisement target person 9a. Here, the advertising information Ia is, for example, information indicating an advertisement for the advertised product 71a itself or a product similar to the advertised product 71a.

[0051] If there is a occupant 9 interested in a particular product 71, and if there is another occupant 9 who owns that product 71, the following may be done. For example, information about the product 71 may be mutually disclosed, or the owner may be requested to provide advertising information about the product 71. Also, for example, the purchase history of the product 71 may be hidden rather than disclosed, or random advertisements may be presented, so that the occupants 9 do not force each other to talk about the product 71.

[0052] Next, the providing unit 213 determines whether or not there is an advertisement target 9a who has expressed an intention to purchase the advertised product 71a, based on the above-mentioned information Ip1 (step S15 in FIG. 4B). If it is determined that there is no advertisement target 9a who has expressed such an intention to purchase (step S15: N), the series of processing examples shown in FIGS. 4A and 4B ends.

[0053] On the other hand, if it is determined that there is an advertisement target 9a who has expressed such an intention to purchase (step S15: Y), the providing unit 213 then performs the following process: In this case, the providing unit 213 provides the predetermined coupon information Ic described above to the advertisement target 9a who has expressed an intention to purchase the advertised product 71a (step S16).

[0054] Next, the providing unit 213 determines whether or not the purchase of the advertised product 71a by the advertisement target person 9a who expressed an intention to purchase has finally been completed, based on the above-mentioned information Ip2 (step S17). If it is determined that the purchase of the advertised product 71a has not finally been completed (step S17: N), the series of processing examples shown in Figures 4A and 4B ends.

[0055] On the other hand, if it is determined that the purchase of the advertised product 71a has finally been completed (step S17: Y), the provision unit 213 then performs the following process: In this case, the provision unit 213 provides the predetermined benefit information Ib described above to the occupant 9 who has a purchase history corresponding to the advertised product 71a (step S18).

[0056] This completes the series of processing examples shown in FIGS. 4A and 4B.

[0057] (C. Actions and Effects) In this embodiment, one or more advertised products 71a are selected from the multiple products 71 corresponding to the purchase history information Ihp. Furthermore, based on the purchase history information Ihp, one or more occupants 9 who do not have a purchase history corresponding to the advertised product 71a are determined as advertisement targets 9a. Then, advertising information Ia related to the advertised product 71a is presented to the advertisement targets 9a.

[0058] In this way, the advertising information Ia regarding the advertised product 71a corresponding to the purchase history information Ihp is presented to the advertising target person 9a who does not have a purchase history corresponding to the advertised product 71a, resulting in the following: That is, for example, it is possible to utilize raw evaluations by other occupants 9 (close passengers) who have a purchase history corresponding to the advertised product 71a, and it is possible to effectively generate interest in and desire to purchase the advertised product 71a among the advertising target person 9a. As a result, in this embodiment, it is possible to improve the advertising effectiveness for multiple occupants 9 in the vehicle 1.

[0059] Furthermore, in this embodiment, the advertised product 71a is selected using search history information Ihs indicating the search history of the products 71 for each of the multiple occupants 9, in addition to the purchase history information Ihp for each of the multiple occupants 9, as follows: By using such search history information Ihs for each occupant 9, the product 71 that each occupant 9 is interested in can be effectively selected as the advertised product 71a, thereby further improving the advertising effectiveness for the multiple occupants 9 in the vehicle 1.

[0060] Furthermore, in this embodiment, predetermined coupon information Ic is provided to the advertisement target person 9a who has expressed an intention to purchase the advertised product 71a, which results in the following: By utilizing the provision of such coupon information Ic, it is possible to increase the advertisement target person 9a's willingness to purchase the advertised product 71a, and further improve the advertising effectiveness for the multiple occupants 9 in the vehicle 1.

[0061] In addition, in this embodiment, when the advertisement target person 9a who has expressed an intention to purchase the advertised product 71a finally purchases the advertised product 71a, predetermined bonus information Ib is provided to the occupant 9 who has a purchase history corresponding to the advertised product 71a, resulting in the following: In other words, by providing the coupon information Ic to the advertisement target person 9a and also providing the bonus information Ib to the occupant 9 who has a purchase history corresponding to the advertised product 71a, the advertising effectiveness for the advertised product 71a can be synergistically increased. As a result, it is possible to further improve the advertising effectiveness for multiple occupants 9 in the vehicle 1.

[0062] Furthermore, in this embodiment, occupant information I9 about occupants 9 who have purchase histories corresponding to the advertised product 71a is presented together with the advertising information Ia about the advertised product 71a, resulting in the following: By also presenting such occupant information I9, it is possible to directly obtain raw evaluations of the advertised product 71a from occupants 9 who have purchase histories of the advertised product 71a. As a result, it is possible to further improve the advertising effectiveness for multiple occupants 9 in the vehicle 1.

[0063] 2. Modifications Next, modifications of the above embodiment (modifications 1 and 2) will be described. Note that, in the following, the same components as those in the embodiment will be given the same reference numerals, and descriptions thereof will be omitted as appropriate.

[0064] 5 is a block diagram showing an example configuration of a vehicle 1A, etc. (vehicle 1A, server 2A, and electronic device 8) to which an advertisement presentation system (advertisement presentation system 3A) according to Modification 1 is applied. In this advertisement presentation system 3A of Modification 1, in the advertisement presentation system 3 of the embodiment shown in FIG. 2 , vehicle 1A is provided instead of vehicle 1, and server 2A is provided instead of server 2, but the other configurations are basically the same.

[0065] (Server 2A) The server 2A has a configuration similar to that of the server 2 shown in Fig. 2 except that an information processing unit 21A is provided instead of the information processing unit 21. The information processing unit 21A does not have (omits) the selection unit 211 and the determination unit 212 described above in the information processing unit 21 shown in Fig. 2.

[0066] (Vehicle 1A) Vehicle 1A is configured such that vehicle control unit 11A is provided instead of vehicle control unit 11 in vehicle 1 shown in FIG. 2, but other configurations are basically the same.

[0067] The vehicle control unit 11A has a configuration in which the above-described selection unit 211 and decision unit 212 are added to the vehicle control unit 11 shown in FIG. 2, but the other configurations are basically the same.

[0068] As shown in Figure 5, the purchase history information Ihp and search history information Ihs stored in the storage unit 80 in the electronic device 8 are supplied to the selection unit 211 and the determination unit 212 in the vehicle control unit 11A via communication devices 83 and 13 (communication C2), respectively.

[0069] As described above, in the above embodiment, the selection unit 211 and the determination unit 212 are each built into the server 2 provided outside the vehicle 1. In contrast, in the first modification, the selection unit 211 and the determination unit 212 are each built into the vehicle 1 (vehicle control unit 11A).

[0070] In the modified example 1 having such a configuration, basically, the same effects as those of the above embodiment can be obtained by the same actions.

[0071] 6 is a block diagram showing an example configuration of a vehicle 1B, etc. (vehicle 1B, server 2A, and electronic device 8B) to which an advertisement presentation system (advertisement presentation system 3B) according to Modification 2 is applied. The advertisement presentation system 3B of Modification 2 is configured such that vehicle 1B is provided instead of vehicle 1A and electronic device 8B is provided instead of electronic device 8 in the advertisement presentation system 3A of Modification 1 shown in FIG. 5, but the other configurations are basically the same.

[0072] (Electronic device 8B) The electronic device 8B is configured such that, instead of the display unit 84 and the audio output unit 85 of the electronic device 8 shown in Figures 2 and 5, a display unit 84B and an audio output unit 85B are provided, and the holding unit 80 is not provided (omitted), but the other configurations are basically the same.

[0073] The display unit 84B and the audio output unit 85B are configured such that they do not have the functions of presenting the advertising information Ia and the occupant information I9 described above in the display unit 84 and the audio output unit 85 shown in FIGS. 2 and 5, respectively.

[0074] (Vehicle 1B) Vehicle 1B has a configuration similar to that of vehicle 1A shown in Fig. 5, except that it further includes the aforementioned storage unit 80, display unit 84, and audio output unit 85. In this case, the purchase history information Ihp and search history information Ihs stored in storage unit 80 are each information registered in an in-vehicle application in vehicle 1B.

[0075] The vehicle control unit 11A has a configuration in which the above-described selection unit 211 and decision unit 212 are added to the vehicle control unit 11 shown in FIG. 2, but the other configurations are basically the same.

[0076] 6, the purchase history information Ihp and the search history information Ihs stored in the storage unit 80 in the vehicle 1B are supplied to the selection unit 211 and the determination unit 212 in the vehicle control unit 11A via predetermined in-vehicle communication, respectively. Also, the advertising information Ia, the coupon information Ic, and the benefit information Ib, which are supplied from the server 2A to the communicator 13 via communication C1, are supplied to the display unit 84 and the audio output unit 85 via predetermined in-vehicle communication (and the vehicle control unit 11A), respectively.

[0077] As described above, in the above-described embodiment and modified example 1, the holding unit 80, the display unit 84, and the audio output unit 85 are each built into the electronic device 8. In contrast, in modified example 2, the holding unit 80, the display unit 84, and the audio output unit 85 are each built into the vehicle 1B.

[0078] In the second modification having such a configuration, basically, the same effects as those of the above-described embodiment and the first modification can be obtained through the same actions.

[0079] 3. Other Modifications The present disclosure has been described above by giving several embodiments and modifications, but the present disclosure is not limited to these embodiments and can be modified in various ways.

[0080] For example, the configuration (type, arrangement, number, etc.) of each component in the vehicle, electronic device, server, etc. is not limited to that described in the above embodiment. That is, the configuration of each component may be of a different type, arrangement, number, etc. Specifically, for example, in the above embodiment, an example has been described in which the "presentation unit" in one embodiment of the present disclosure is configured using a display unit and an audio output unit, but this example is not limiting. That is, the "presentation unit" in one embodiment of the present disclosure may be configured using, for example, only one of the display unit and the audio output unit, or may be configured using, for example, other components. Note that in the above embodiment, an example has been described in which three occupants are riding in the vehicle, but the number of occupants is not limited to this example and may be, for example, two or four or more.

[0081] Furthermore, in the above embodiments, specific methods for the advertisement presentation process have been described, but the method is not limited to the methods described in the above embodiments, and other methods may be used, for example. Specifically, for example, the process of providing coupon information and special offer information described in the above embodiments may not be performed. Furthermore, for example, the process of selecting advertised products using search history information, the process of providing occupant information, the process of determining whether an occupant is riding with the vehicle, etc. may not be performed.

[0082] Furthermore, the values, ranges, magnitude relationships, etc. of the various parameters described in the above embodiments, etc. are not limited to those described in the above embodiments, etc., and may be other values, ranges, magnitude relationships, etc.

[0083] Additionally, in the above-described embodiments, an example has been described in which a battery 12 is provided as a power source in the vehicles 1, 1A, and 1B. That is, in the above-described embodiments, an example has been described in which the vehicles 1, 1A, and 1B are electric vehicles (EVs) or hybrid electric vehicles (HEVs), but the present disclosure is not limited to this example. That is, for example, the vehicles 1, 1A, and 1B may be gasoline-powered vehicles or fuel-powered vehicles. Furthermore, examples of the "vehicle" in one embodiment of the present disclosure include, in addition to automobiles, buses and taxis (e.g., examples of driver-side advertising), and trains (e.g., examples of application to private compartments).

[0084] Furthermore, the series of processes described in the above embodiments may be performed by hardware (circuits), software (programs), or a combination of hardware and software. When performed by software, the software is composed of a group of programs for causing a computer to execute each function. Each program may be, for example, pre-installed in the computer, or may be installed on the computer from a network or recording medium.

[0085] Furthermore, the various examples described above may be applied in any combination.

[0086] The effects described in this specification are merely examples and are not limiting, and other effects may also be present.

[0087] The present disclosure may also be configured as follows: (1) A system for presenting advertisements in a vehicle in which multiple occupants are riding, comprising: a storage unit configured to store purchase history information indicating product purchase histories in association with each of the multiple occupants; a selection unit configured to select one or more advertised products from the multiple products corresponding to the purchase history information stored in the storage unit; a determination unit configured to determine, based on the purchase history information stored in the storage unit, any of the multiple occupants who does not have a purchase history corresponding to the advertised product as an advertisement target; and a presentation unit configured to present advertising information related to the advertised product to the advertisement target. (2) The advertisement presentation system described in (1) above, wherein the selection unit is configured to select the advertised product by using search history information indicating a search history for the product for each of the multiple occupants, in addition to the purchase history information for each of the multiple occupants. (3) The advertisement presentation system described in (2) above, wherein the selection unit is configured to preferentially select, as the advertised product, a product that is predicted to be of relatively high interest to all of the plurality of occupants based on the search history information, from among the plurality of products corresponding to the purchase history information. (4) The advertisement presentation system described in any of (1) to (3) above, wherein the advertising information is information indicating an advertisement for the advertised product itself or a product similar to the advertised product. (5) The advertisement presentation system described in any of (1) to (4) above, further comprising a provision unit configured to provide predetermined coupon information to the advertisement target person who has indicated an intention to purchase the advertised product. (6) The advertisement presentation system described in (5) above, wherein the provision unit, when the advertisement target person who has indicated the intention to purchase finally purchases the advertised product, provides predetermined benefit information to the occupant who has the purchase history corresponding to the advertised product.(7) The advertisement presentation system according to any one of (1) to (6), wherein the presentation unit is configured to present occupant information about the occupant who has the purchase history corresponding to the advertised product, along with the advertising information about the advertised product. (8) The advertisement presentation system according to any one of (1) to (7), further comprising a determination unit configured to determine whether the occupant is riding in the vehicle. (9) The advertisement presentation system according to any one of (1) to (8), wherein the selection unit and the determination unit are each built into a server provided outside the vehicle, and the storage unit and the presentation unit are each built into electronic equipment in the vehicle, and the presentation unit is configured to acquire the advertising information about the advertised product from the server. (10) The advertisement presentation system according to any one of (1) to (8), wherein the selection unit and the determination unit are each built into the vehicle, and the storage unit and the presentation unit are each built into electronic equipment in the vehicle, and the presentation unit is configured to acquire the advertisement information related to the advertised product from a server provided outside the vehicle. (11) A vehicle carrying a plurality of occupants, comprising: a storage unit configured to store purchase history information indicating product purchase histories in association with each of the plurality of occupants, a selection unit configured to select one or more advertised products from the plurality of products corresponding to the purchase history information stored in the storage unit, a determination unit configured to determine, based on the purchase history information stored in the storage unit, a occupant among the plurality of occupants who does not have a purchase history corresponding to the advertised product as an advertisement target, and a presentation unit configured to present advertisement information related to the advertised product to the advertisement target.(12) A method for presenting advertisements in a vehicle in which multiple occupants are riding, comprising: storing purchase history information indicating product purchase histories in association with each of the multiple occupants; selecting one or more advertised products from the multiple products corresponding to the stored purchase history information; determining, based on the stored purchase history information, occupants among the multiple occupants who do not have a purchase history corresponding to the advertised products as advertising targets; and presenting advertising information regarding the advertised products to the advertising targets.

[0088] The vehicle control unit 11 and the information processing unit 21 shown in Figures 1 and 2, the storage unit 80 and the information processing unit 81 shown in Figures 2, 5, and 6, and the vehicle control unit 11A and the information processing unit 21A shown in Figures 5 and 6 can each be implemented by a circuit including at least one semiconductor integrated circuit, such as at least one processor (e.g., a central processing unit (CPU)), at least one application specific integrated circuit (ASIC), and / or at least one field programmable gate array (FPGA). The at least one processor can be configured to execute all or part of the various functions of the vehicle control unit 11 and the information processing unit 21 shown in Figures 1 and 2, the storage unit 80 and the information processing unit 81 shown in Figures 2, 5, and 6, and the vehicle control unit 11A and the information processing unit 21A shown in Figures 5 and 6, by reading instructions from at least one non-transitory, tangible computer-readable medium. Such media may take various forms, including, but not limited to, various magnetic media such as hard disks, various optical media such as CDs or DVDs, and various semiconductor memories (i.e., semiconductor circuits) such as volatile or nonvolatile memories. Volatile memories may include DRAM and SRAM. Nonvolatile memories may include ROM and NVRAM. An ASIC is an integrated circuit (IC) specialized to perform all or part of the various functions of the vehicle control unit 11 and information processing unit 21 shown in FIGS. 1 and 2, the storage unit 80 and information processing unit 81 shown in FIGS. 2, 5, and 6, and the vehicle control unit 11A and information processing unit 21A shown in FIGS. 5 and 6. An FPGA is an integrated circuit designed to be configurable after manufacture to perform all or part of the various functions of the vehicle control unit 11 and information processing unit 21 shown in FIGS. 1 and 2, the storage unit 80 and information processing unit 81 shown in FIGS. 2, 5, and 6, and the vehicle control unit 11A and information processing unit 21A shown in FIGS. 5 and 6.

Claims

1. A system for presenting advertisements in a vehicle in which multiple occupants are riding, comprising: a storage unit configured to store purchase history information indicating the purchase history of products in association with each of the multiple occupants; a selection unit configured to select one or more advertised products from the multiple products corresponding to the purchase history information stored in the storage unit; a determination unit configured to determine, based on the purchase history information stored in the storage unit, those occupants among the multiple occupants who do not have a purchase history corresponding to the advertised products as advertising targets; and a presentation unit configured to present advertising information regarding the advertised products to the advertising targets.

2. The advertising presentation system of claim 1, wherein the selection unit is configured to select the advertised product by using search history information indicating the search history of the product for each of the multiple occupants, in addition to the purchase history information for each of the multiple occupants.

3. The advertising presentation system of claim 2, wherein the selection unit is configured to preferentially select, as the advertised product, from among the plurality of products corresponding to the purchase history information, a product that is predicted to be of relatively high interest to all of the plurality of occupants based on the search history information.

4. An advertisement presentation system according to any one of claims 1 to 3, wherein the advertisement information is information showing an advertisement for the advertised product itself or a product similar to the advertised product.

5. An advertisement presentation system as claimed in any one of claims 1 to 3, further comprising a provision unit configured to provide predetermined coupon information to the advertisement target person who has indicated an intention to purchase the advertised product.

6. The advertising presentation system of claim 5, wherein the provision unit, when the purchase of the advertised product by the advertising target person who has expressed the intention to purchase is finally completed, provides specified bonus information to the passenger who has the purchase history corresponding to the advertised product.

7. An advertising presentation system as described in any one of claims 1 to 3, wherein the presentation unit is configured to present, together with the advertising information regarding the advertised product, occupant information regarding the occupant who has the purchase history corresponding to the advertised product.

8. An advertisement presentation system according to any one of claims 1 to 3, further comprising a determination unit configured to make a determination regarding the presence of an occupant in the vehicle.

9. An advertising presentation system as described in any one of claims 1 to 3, wherein the selection unit and the decision unit are each built into a server provided outside the vehicle, and the storage unit and the presentation unit are each built into an electronic device within the vehicle, and the presentation unit is configured to obtain the advertising information regarding the advertised product from the server.

10. An advertising presentation system as described in any one of claims 1 to 3, wherein the selection unit and the decision unit are each built into the vehicle, and the storage unit and the presentation unit are each built into electronic equipment within the vehicle, and the presentation unit is configured to obtain the advertising information regarding the advertised product from a server located outside the vehicle.

11. A vehicle carrying multiple occupants, comprising: a storage unit configured to store purchase history information indicating product purchase history in association with each of the multiple occupants; a selection unit configured to select one or more advertised products from the multiple products corresponding to the purchase history information stored in the storage unit; a determination unit configured to determine, based on the purchase history information stored in the storage unit, any of the multiple occupants who does not have a purchase history corresponding to the advertised product as an advertising target; and a presentation unit configured to present advertising information regarding the advertised product to the advertising target.

12. A method for presenting advertisements in a vehicle in which multiple occupants are riding, comprising: retaining purchase history information indicating product purchase histories in association with each of the multiple occupants; selecting one or more advertised products from the multiple products corresponding to the retained purchase history information; determining, based on the retained purchase history information, those occupants among the multiple occupants who do not have a purchase history corresponding to the advertised products as advertising targets; and presenting advertising information regarding the advertised products to the advertising targets.

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