Electronic device and item review information providing method thereof

Abstract

Provided is an item review information providing method of an electronic device, the method including the steps of: checking option information about an option, selected for at least one attribute of an item by a user terminal, among a plurality of options determined for the at least one attribute; determining review information including at least one review among a plurality of reviews for the item on the basis of the option information; and providing the review information to the user terminal.

Description

Method of providing review information on electronic devices and their items

[0001] The present disclosure relates to an electronic device and a method for providing item review information thereof.

[0002]

[0003] In the e-commerce industry, effectively displaying product reviews is crucial for improving the customer experience and increasing sales. First, reviews provide valuable information, allowing customers to assess a product's quality and performance through the real-life experiences of other consumers before purchasing. Reviews allow customers to easily compare the pros and cons of a product, enabling them to choose the product that best suits their needs. This process enhances purchasing decisions and contributes to increased customer satisfaction.

[0004] An improved customer experience naturally leads to increased sales. Customers who have had a satisfactory purchase are more likely to leave positive reviews, and these positive reviews build trust with potential new customers. Specifically, the more positive reviews a product accumulates, the more trust and awareness it gains, leading to more people choosing it. This ultimately leads to increased sales, increasing brand awareness and market share.

[0005] Furthermore, reviews can serve as valuable data for identifying areas for improvement in products and services through customer feedback. Analyzing customer reviews can be used to address recurring issues and improve product quality. This allows companies to provide products and services that meet customer expectations, thereby increasing customer loyalty in the long term. Thus, reviews play a key role in enhancing the customer experience and, consequently, increasing sales.

[0006] Therefore, it is very important in the e-commerce industry to be able to display such reviews to customers efficiently and effectively.

[0007] In this regard, reference can be made to prior literature such as KR10-2538774B1.

[0008]

[0009] The disclosed embodiments provide an electronic device and a method for providing review information for its items. Specifically, one objective is to support a filtering method that displays only reviews for items with the same options as those selected by the user for the item. Another objective is to support a setting method that, when sorting reviews by most recent, excludes reviews with only star ratings or displays only reviews that include photos / videos. Furthermore, another objective is to provide an interface that allows for searching reviews through text input.

[0010] The technical tasks to be achieved by this embodiment are not limited to the technical tasks described above, and other technical tasks can be inferred from the following embodiments.

[0011]

[0012] One aspect of the present disclosure may include a method for providing item review information of an electronic device, the method including: a step of confirming option information for an option selected by a user terminal for at least one attribute among a plurality of options determined for at least one attribute of an item; a step of determining review information including at least one review among a plurality of reviews for the item based on the option information; and a step of providing the review information to the user terminal.

[0013] In one embodiment of the present disclosure, the step of verifying the review information may include a method for providing item review information, including: a step of verifying category information of the item; a step of verifying first attribute information for a first attribute among at least one attribute of the item based on the category information; a step of verifying at least one first option information for an option selected by the user terminal for the item in relation to the first attribute among at least some of the option information based on the first attribute information; and a step of determining the review information including at least some of the first reviews among the plurality of reviews selected based on the first option information.

[0014] In addition, in one embodiment of the present disclosure, the step of confirming the first attribute information may include a method for providing item review information, including a step of confirming the degree of influence on the content of the review for each attribute in the category to which the item belongs based on the category information; and a step of confirming the first attribute information for at least some attributes whose degree of influence is equal to or greater than a first threshold.

[0015] Additionally, in one embodiment of the present disclosure, the influence may include a method for providing item review information, wherein the influence is determined based on the number of words corresponding to each attribute included in the review.

[0016] In addition, in one embodiment of the present disclosure, the step of verifying the first attribute information may include a method for providing item review information, including a step of calculating a variance of the number of reviews for each option selected for each attribute for items included in the category; and a step of verifying the first attribute information for an attribute for which the variance is less than or equal to a second threshold.

[0017] In addition, in one embodiment of the present disclosure, the step of checking the review information may further include a step of calculating the utility of the first review based on at least some of the number of the first reviews, the average number of characters, the ratio of reviews including photos and videos, and the average user rating; a step of checking that the utility of the first review is equal to or less than a third threshold; a step of checking second option information for at least one second option that is not selected for a second attribute that is at least some of the first attributes; and a step of checking the review information including the first review and at least some of the second reviews selected from the plurality of reviews based on the second option information.

[0018] In addition, in one embodiment of the present disclosure, the step of verifying the second option information may include a step of verifying similarity relationship information of a first option selected for the second attribute and options not selected for the second attribute; and a step of verifying the second option information for at least some of the options not selected for the second attribute, which are verified to have a similarity of a fourth threshold or higher with at least some of the first options selected for the second attribute based on the similarity relationship information.

[0019] Additionally, in one embodiment of the present disclosure, the step of verifying the review information may include a method for providing item review information, wherein the step of verifying the review information includes a step of verifying the review information corresponding to at least one review verified from another user terminal that purchased the item by selecting an option identical to at least a portion of the option information.

[0020] In addition, in one embodiment of the present disclosure, the step of checking the option information may include a method for providing item review information, including: in response to checking that the utility of the review for the item is equal to or less than a fifth threshold, providing the user terminal with full review information for all reviews of the item to which filtering by item option is not applied; and in response to checking the item option filtering request information from the user terminal, checking the option information.

[0021] In addition, in one embodiment of the present disclosure, the step of providing the review information to the user terminal may include a method for providing item review information, including the step of confirming a most recent sorting setting for the review information from the user terminal; and the step of providing the review information with review classification filtering applied to the user terminal.

[0022] Additionally, in one embodiment of the present disclosure, the review classification may include a method for providing item review information, including text reviews, rating reviews, image reviews, and composite reviews.

[0023] Additionally, in one embodiment of the present disclosure, the step of providing the review information to which the review classification-based filtering is applied may include a method for providing item review information, including a step of providing the review information including reviews of a classification corresponding to the text review, the image review, and the composite review.

[0024] Additionally, in one embodiment of the present disclosure, the step of providing the review information to which the review classification-based filtering is applied may include a method for providing item review information, including a step of first providing a review of a classification corresponding to the image review in response to confirming that a review of a classification corresponding to the image review exists.

[0025] In addition, in one embodiment of the present disclosure, the step of providing the review information to the user terminal may include a method for providing item review information, including the step of confirming a search query through a review search window provided to the user terminal; and the step of providing the review information, including at least some reviews corresponding to the search query, to the user terminal.

[0026] Additionally, in one embodiment of the present disclosure, the step of confirming a search query from the user terminal may include a method for providing item review information, including a step of providing, to the user terminal, a recommended search term whose frequency of search in other user terminals for the item is higher than a threshold rank.

[0027] Additionally, in one embodiment of the present disclosure, the step of providing the review information to the user terminal may include a method for providing item review information, including the steps of: identifying a similar query corresponding to the search query; and providing the review information, which further includes at least some reviews corresponding to the similar query, to the user terminal.

[0028] Additionally, in one embodiment of the present disclosure, the step of providing the review information to the user terminal may include a method for providing item review information, including a step of providing the review information, which highlights a portion of the review corresponding to the search query, to the user terminal.

[0029] Another aspect of the present disclosure provides an electronic device for providing item review information, comprising: a processor; and a memory storing one or more instructions, wherein the processor is configured to perform the one or more instructions to: check option information for an option selected by a user terminal for at least one attribute among a plurality of options determined for at least one attribute of an item; determine review information including at least one review among a plurality of reviews for the item based on the option information; and provide the review information to the user terminal.

[0030] Another aspect of the present disclosure may provide a computer-readable, non-transitory recording medium having recorded thereon a program for executing the above-described item review information providing method on a computer.

[0031] Specific details of other embodiments are included in the detailed description and drawings.

[0032]

[0033] According to the proposed embodiment, one or more of the following effects can be expected.

[0034] In accordance with embodiments of the present specification, only reviews for items with the same options as those selected by the user for the item may be displayed.

[0035] Additionally, according to the embodiment of the present specification, when sorting reviews by latest date, reviews with only star ratings can be excluded, or only reviews including photos / videos can be checked.

[0036] Additionally, embodiments of the present specification may enable users to search for reviews through text input.

[0037] The effects of the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

[0038]

[0039] FIG. 1 is a diagram showing a linkage relationship between an electronic device that provides item review information and a user terminal according to one embodiment.

[0040] FIG. 2 is a flowchart illustrating a method for providing item review information according to one embodiment.

[0041] FIG. 3 is an example diagram of a user terminal screen that receives review information with filtering applied by options according to one embodiment.

[0042] FIGS. 4A to 4D are other exemplary drawings of a user terminal screen that provides review information with filtering applied by options according to one embodiment.

[0043] FIGS. 5A to 5C are exemplary drawings of a user terminal screen that receives review information with review classification filtering applied according to one embodiment.

[0044] FIGS. 6A and 6B are exemplary drawings of a user terminal screen that receives review information through the operation of a review search window according to one embodiment.

[0045] FIGS. 7A and 7B are exemplary drawings of a user terminal screen provided with an option-based filtering interface, a review category-based filtering interface, and a review search box according to one embodiment.

[0046] Figure 8 illustrates a block diagram of an electronic device according to one embodiment.

[0047]

[0048] The terms used in the examples have been selected from widely used, current terms, taking into account the functions of the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. Furthermore, in certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should not be defined simply as names, but rather based on the meanings of the terms and the overall content of the present disclosure.

[0049] When a part of a specification is said to "include" a component, this does not mean that it excludes other components, but rather that it may include other components, unless otherwise stated.

[0050] The expression "at least one of a, b, and c" described throughout the specification may encompass 'a alone', 'b alone', 'c alone', 'a and b', 'a and c', 'b and c', or 'all of a, b, and c'.

[0051] The "terminal" mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that guarantees portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0052] Below, embodiments of the present disclosure are described in detail with reference to the attached drawings so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein.

[0053] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings.

[0054] FIG. 1 is a diagram showing a linkage relationship between an electronic device that provides item review information and a user terminal according to one embodiment.

[0055] Referring to FIG. 1, the electronic device (100) can operate in conjunction with a user terminal (200) via a network. Meanwhile, FIG. 1 only illustrates components related to the present embodiment. Therefore, those skilled in the art will understand that, in addition to the components illustrated in FIG. 1, other general-purpose components may be included.

[0056] An electronic device (100) is a device that configures and provides various types of information. The electronic device (100) may provide the configured information as a web page or application screen, or may provide the information in a form that can be displayed as a web page or application screen on a receiving terminal.

[0057] FIG. 2 is a flowchart illustrating a method for providing item review information according to one embodiment.

[0058] In step S210, the electronic device (100) may check option information for an option selected for at least one attribute among a plurality of options determined for at least one attribute of the item. In step S220, the electronic device (100) may determine review information including at least one review among a plurality of reviews for the item based on the option information. In step S230, the electronic device (100) may provide the review information to the user terminal (200). For convenience, the embodiment of FIG. 2 will be referred to as the first embodiment hereinafter. The second and third embodiments, and combinations of the first to third embodiments, will be described later.

[0059] First, a first embodiment will be described. According to the first embodiment, an item sold in an e-commerce service performed by the operation of an electronic device (100) may have at least one attribute, and each attribute may have multiple options that can be selected for each attribute. For example, a dishwashing detergent item may have scent, capacity, and quantity as attributes, and may have options such as blueberry, mint, and apple for the scent attribute, 250 ml, 500 ml, and 1 L for the capacity attribute, and single, 3-pack, and 6-pack for the quantity attribute. This is merely an example, and in addition to the above examples, various items may have various attributes, and various options may be selected for each attribute.

[0060] In response to confirming that the user terminal (200) has visited the product detail page (Search Detail Page, SDP) of an item, the electronic device (100) may check option information for an option selected by the user terminal (200) for at least one attribute among a plurality of options determined for at least one attribute of the item. For example, when the user terminal (200) visits the SDP of a dishwashing detergent item, the user terminal (200) may transmit option information for an option selected for the aforementioned fragrance, capacity, and quantity attributes to the electronic device (100) through an interface on the SDP. Thereafter, the user terminal (200) may transmit operation information for checking review information for the item to the electronic device (100), and the electronic device (100) may check the aforementioned option information in response thereto. Thereafter, the electronic device (100) may determine review information including at least one review among a plurality of reviews for the item based on the option information. The review information determination process will be described in detail below.

[0061] According to one embodiment, the electronic device (100) can check category information to which an item belongs. Furthermore, the electronic device (100) can check first attribute information regarding a first attribute among at least one attribute of the item based on the category information. Here, the first attribute may refer to all attributes of the item, or may be at least a portion of attributes of the item selected based on a certain criterion. Accordingly, the electronic device (100) can check at least one first option information regarding an option selected for the item in relation to the first attribute, i.e., an option selected by the user terminal (200), based on the first attribute information. That is, the first option information may include information regarding options selected in relation to the first attribute. Thereafter, the electronic device (100) can select at least some first reviews from among a plurality of reviews based on the first option information, and determine review information including information regarding the first review. That is, the electronic device (100) can select a first review corresponding to an option selected for the first attribute by the user terminal (200) from among multiple reviews for the item and determine this as review information. For example, in a situation where the user terminal (200) selects Blueberry / 500ml / 3-pack in relation to the fragrance, capacity, and quantity attributes for the kitchen detergent item, if the first attribute selected for the kitchen detergent category is the fragrance attribute, the electronic device (100) can select a review for the kitchen detergent item with the blueberry fragrance option selected as the first review and determine this as review information.

[0062] Here, the first attribute information used to select the first review may, according to one embodiment, be identified based on the degree of influence of each attribute on the content of the review in the category to which the item belongs. For example, the electronic device (100) may calculate the degree of influence of each attribute on the content of the review for each category, and select an attribute whose degree of influence is greater than or equal to a first threshold as the first attribute for each category. Here, the degree of influence may, according to one embodiment, be determined based on the number of words corresponding to each attribute included in the review. For example, for the fragrance attribute of the dishwashing detergent category, words such as fragrance, scent, smell, scent, aroma, or fragrance may be set as corresponding words, and the electronic device (100) may determine how many times the word is included in reviews of items included in the dishwashing detergent category, and may calculate the number of inclusions of the word per number of reviews as the degree of influence. In addition, the first threshold of the degree of influence, which serves as the criterion for selecting the first attribute, may be determined based on various numerical analysis methods.

[0063] Alternatively, according to another embodiment, the first attribute information may be verified based on the variance of the number of reviews for each option selected for each attribute for items included in the category. That is, the electronic device (100) may calculate the variance of the number of reviews for each option selected for each attribute for items included in the category. Then, the electronic device (100) may verify the first attribute information for attributes whose variance is less than or equal to the second threshold. This means that if the options selected for each attribute are concentrated on one or some of them, or if the options corresponding to the written review are concentrated on one or some of them, the selection of the option for the attribute may be considered to be universal, and thus the selection of the option for the attribute may not have a significant impact on the content of the review. Therefore, attributes whose variance of the number of reviews for each option exceeds the second threshold may not be selected as the first attribute.

[0064] When the first attribute information determined in this manner is confirmed, the electronic device (100) can confirm at least one review confirmed from another user terminal that selected and purchased an option identical to at least a portion of the option information for the item, i.e., a first review corresponding to the first option selected for the first attribute.

[0065] At this time, the electronic device (100) can calculate the utility of the first review, and if the utility of the first review exceeds the third threshold, it can provide review information including the first review to the user terminal (200). However, if the utility is lower than the third threshold, the electronic device (100) may not apply filtering by option, or may check second option information for at least one second option that is not selected for the second attribute, which is at least a part of the first attribute. Thereafter, the electronic device (100) can check review information that additionally includes at least a part of the second reviews among the plurality of reviews selected based on the second option information in addition to the first review, and transmit the review information to the user terminal (200). This process will be described in detail below.

[0066] First, the electronic device (100) may calculate the utility of the first review based on at least some of the number of first reviews, the average number of characters per review, the percentage of reviews including photos and videos, and the average user rating. Here, the user rating may refer to an evaluation score, such as a star rating, that a user can select for a review when the review is exposed to users. The utility of the first review may be proportional to each of the number of first reviews, the average number of characters per review, the percentage of reviews including photos and videos, and the average user rating, and may be confirmed based on at least some of these evaluation criteria, and the reflection ratio of each evaluation criteria may be applied in various ways. For example, the number of first reviews may be reflected the most, and the user rating may be reflected the least, but the present invention is not limited to such an example.

[0067] If it is confirmed that the utility is below the third threshold, the electronic device (100) can check the second attribute, which is at least a part of the first attribute. For example, the second attribute may be an attribute that has a relatively low impact on the content of the review among the first attributes. For example, for the dishwashing detergent category, assuming that the first attribute is fragrance and capacity, fragrance may have a relatively high impact compared to capacity. In this case, the second attribute may be selected as capacity. This example can be expanded in various ways. If the first attribute includes a large number of attributes, several of the lower attributes may be checked as the second attribute, or another threshold may be applied again to check attributes below the other threshold as the second attribute, and the present invention is not limited to the above example. In this case, if the second attribute is checked, the electronic device (100) can check second option information for at least one second option that was not selected for the second attribute. If a user selects a 500 ml option for the capacity attribute, which is the second attribute of the aforementioned kitchen detergent item, options such as 250 ml and 1 L may be identified as the second option. That is, an option not selected by the user for the second attribute may be identified as the second option. Accordingly, the electronic device (100) may select a second review based on the second option information. That is, the electronic device (100) may select another user's review for the item according to an option not selected by the user for the second attribute among the first attributes, based on the option selected by the user. The electronic device (100) may transmit review information including both the first and second reviews to the user terminal (200). Through such an embodiment, even if the number of reviews for the option selected by the user is small, a sufficient number of reviews may be transmitted to the user terminal (200).

[0068] Here, the second option may be selected as at least some of the options not selected for the second attribute, which are confirmed to have a similarity with the first option selected for the second attribute that is equal to or greater than the fourth threshold. The similarity between the options not selected for the second attribute and the first option may be confirmed based on similarity relationship information. The similarity relationship information may be information that includes the degree of similarity between each option, and may be information that the electronic device (100) has by pre-calculating or storing set information for each option of each item. As an example of at least some of the similarity relationship information, for the color attribute, similar colors such as red, pink, and orange may be set to have high similarity with each other. As another example, for the capacity attribute, capacity options below a certain capacity, such as 250 ml, 300 ml, and 450 ml, may be set to have high similarity with each other as small-capacity options. The similarity between such options may also be set differently for each category. The electronic device (100) can check the second option information based on such similar relationship information, check the second review based on this, and perform the above-described operation.

[0069] According to one embodiment, in response to determining that the utility of reviews for an item is equal to or lower than a fifth threshold, the electronic device (100) may provide the user terminal with full review information for all reviews of the item, without filtering by item option. That is, similarly to the above, the electronic device (100) may calculate the utility of the review based on at least some of the number of reviews for the item, the average number of characters per review, the percentage of reviews including photos and videos, and the user rating score, and, if the utility is equal to or lower than the fifth threshold, may provide the user terminal (200) with full review information for all reviews. If the quality of the overall reviews is insufficient, applying filtering by option may result in a further insufficient quality of the filtered reviews. Therefore, in such a case, the electronic device (100) may provide the user terminal (200) with full review information as a default setting. However, even in this case, the user may wish to check reviews by option. In this case, the electronic device (100) can check filtering request information for each item option from the user terminal (200), and can proceed with the aforementioned process after checking the option information accordingly.

[0070] To examine an example of a user terminal (200) screen to which the first embodiment is applied, refer to FIG. 3.

[0071] FIG. 3 is an example diagram of a user terminal screen that receives review information with filtering applied by options according to one embodiment.

[0072] Referring to FIG. 3, it can be confirmed that filtering by option is set through the filtering by option interface (310), and it can be confirmed that the blueberry mint scent option is selected as the first option for the scent attribute, which is the first attribute, by the current user terminal (200). Accordingly, it can be confirmed that the electronic device (100) has transmitted review information including the first review (320) for the blueberry mint option kitchen detergent of customer Kim * Hee to the user terminal (200). Although omitted in the drawing, other first reviews included in the review information may be displayed as the scroll is lowered. In addition, when the checkbox of the filtering by option interface (310) is unchecked, all reviews may be displayed, and although the checkbox may be checked as a default setting, as described above, when the utility of the review is lower than or equal to the fifth threshold, the checkbox may be unchecked as a default setting.

[0073] Referring to FIGS. 4a to 4d below, another example to which the first embodiment is applied will be described.

[0074] FIGS. 4A to 4D are other exemplary drawings of a user terminal screen that provides review information with filtering applied by options according to one embodiment.

[0075] Referring to FIG. 4A, the electronic device (100) may provide a different type of option-based filtering interface (410) to enable the user to directly determine an option for filtering reviews through the user terminal (200). That is, as the option-based filtering interface (410) of FIG. 4A is selected and input through the user terminal (200), the electronic device (100) may provide a bottom sheet to the user terminal (200) as illustrated in FIG. 4B.

[0076] Referring to FIG. 4b, the electronic device (100) may select options for color and size attributes for a knit item (421 and 422), thereby allowing reviews to be filtered according to the selected options. At this time, the number of reviews according to the combination of the options may be displayed at the bottom of the selection interface (422) for the size attribute, thereby enhancing the user experience. An embodiment in which multiple options are selected for each attribute is also possible. When the option-specific filtering interface (410) is selected, the bottom sheet provided to the user terminal (200) may follow the formats of FIGS. 4c and 4d, which will be described below, rather than the format of FIG. 4b.

[0077] Referring to FIGS. 4c and 4d , another form of bottom sheet provided by the electronic device (100) to the user terminal (200) can be confirmed. That is, when the color tab is selected on the bottom sheet, an option selection interface (430) for the color attribute can be displayed on the user terminal (200) as in FIG. 4c , and when the size tab is selected, an option selection interface (440) for the size attribute can be displayed on the user terminal (200) as in FIG. 4d . In this case as well, the number of reviews according to the combination of the corresponding options can be displayed together to enhance the user experience, and an embodiment in which multiple options are selected for each attribute is also possible.

[0078] The second embodiment will be described below.

[0079] The electronic device (100) can check the most recent sorting setting for review information from the user terminal (200). Accordingly, the electronic device (100) can provide the user terminal (200) with review information filtered by review category. Here, the review category, according to one embodiment, may include classifications of text reviews, rating reviews, image reviews, and composite reviews. Composite reviews may refer to reviews that include two or more of text, ratings, and images, and image reviews may refer to reviews that include photos or videos. The electronic device (100) can check selection information for at least some of these classifications from the user terminal (200). According to one embodiment, the electronic device (100) can check rating review exclusion setting information from the user terminal (200). Accordingly, the electronic device (100) can transmit reviews for items corresponding to text reviews, image reviews, and composite reviews, excluding rating reviews, to the user terminal (200) in the most recent order. Alternatively, the electronic device (100) can check the setting information for selecting an image review. In this case, the electronic device (100) can transmit the image reviews to the user terminal (200) in the most recent order.

[0080] In addition, the electronic device (100), if the latest sorting setting is confirmed as a default setting, basically transmits the image reviews to the user terminal (200) in the latest order, but if no image reviews exist, reviews of a category corresponding to text reviews and composite reviews can be applied to the user terminal (200) in the latest order. That is, in response to confirming that a review of a category corresponding to an image category exists, the electronic device (100) can preferentially provide reviews of a category corresponding to an image review in the latest order.

[0081] To examine an example of a user terminal (200) screen to which the second embodiment is applied, reference is made to FIGS. 5a to 5c.

[0082] FIGS. 5A to 5C are exemplary drawings of a user terminal screen that receives review information with review classification filtering applied according to one embodiment.

[0083] Referring to Fig. 5a, it can be confirmed that the review sorting interface (511) is selected in order of most recent. At this time, it can be confirmed that the review category-based filtering interface (512) is selected as a photo / video setting, so that image reviews (513) are provided in order of most recent first.

[0084] Referring to FIG. 5b, it can be seen that the review sorting interface (521) is selected in the most recent order, and the review category filtering interface (522) is selected with the setting of excluding reviews with only star ratings. Accordingly, in FIG. 5b, it can be seen that the rating reviews are not visible, and the text reviews (523) are visible.

[0085] Referring to FIG. 5c, it can be seen that the review sorting interface (531) is selected in the order of most recent, and the review category filtering interface (532) has been expanded into a drop-down menu. At this time, when the setting to exclude reviews with only star ratings is selected, text reviews (533) are displayed, which can be changed depending on the selection of another setting in the drop-down menu.

[0086] In the aforementioned FIGS. 5A to 5C, if an image review exists, the setting of FIG. 5A, i.e., the state in which the photo / video setting is selected, may be the default setting. Otherwise, the setting of FIG. 5B, i.e., the state in which the setting in which only star-rated reviews are excluded, may be the default setting.

[0087] Next, let us explain the third embodiment.

[0088] The electronic device (100) may provide a review search window while providing review information to the user terminal (200). The electronic device (100) may receive a value entered in the review search window of the user terminal (200) and confirm a search query. The electronic device (100) may provide review information including at least some reviews corresponding to the search query to the user terminal (200). When providing the review search window, the electronic device (100) may provide recommended search terms whose frequency of search on other user terminals is above a threshold rank for the item. For example, if search terms such as "fragrance," "scent," or "odor" are frequently searched for in relation to kitchen detergent, such search terms may be provided as recommended search terms. In addition, the electronic device (100) may identify similar queries corresponding to the search query and provide the user terminal (200) with review information including not only the search query but also at least some reviews corresponding to the similar queries. For example, if the search query is "fragrance," reviews corresponding to similar queries such as fragrance, smell, scent, aroma, and fragrance can be found and such reviews can be provided to the user terminal (200). In addition, when providing review information, the electronic device (100) can provide the user terminal (200) with the portion of the review corresponding to the search query highlighted. For example, if "fragrance" is searched, the "fragrance" portion can be highlighted in the review and provided to the user terminal (200).

[0089] FIGS. 6A and 6B are exemplary drawings of a user terminal screen that receives review information through the operation of a review search window according to one embodiment.

[0090] Referring to FIG. 6a, the electronic device (100) may provide a review search window (610) on the user terminal (200). At this time, although not shown in the drawing, recommended search terms may also be provided as described above.

[0091] Referring to FIG. 6b, the electronic device (100) can confirm from the user terminal (200) that 'ingredient' has been entered as a search query in the review search window (620). In addition, the electronic device (100) can highlight (630) a portion corresponding to the search query while providing review information and provide it to the user terminal (200). At this time, although not shown in the drawing, the electronic device (100) can also provide the user terminal (200) with review information that further includes at least some reviews corresponding to a similar query. In a case such as FIG. 6b, similar queries such as 'ingredient', 'material', 'raw material', 'substance', or 'composition' can be searched for, and the electronic device can also provide the user terminal (200) with a review corresponding thereto.

[0092] The first to third embodiments have been described above. These embodiments may be applied independently, but may also be combined and applied together. For example, the first and second embodiments may be applied together, so that review filtering by option and review category filtering when sorting by most recent may be applied simultaneously. Alternatively, the second and third embodiments may be applied together, so that review category filtering and a review search function may be applied simultaneously when sorting by most recent. Alternatively, the third embodiment and the first embodiment may be applied together, so that review filtering by option and a review search function may be applied simultaneously. In addition, the first to third embodiments may all be applied, so that review filtering by option, review category filtering when sorting by most recent, and a review search function may all be applied simultaneously. To examine an embodiment in which the first to third embodiments are all applied in this way, reference will be made to FIGS. 7a and 7b.

[0093] FIGS. 7A and 7B are exemplary drawings of a user terminal screen provided with an option-based filtering interface, a review category-based filtering interface, and a review search box according to one embodiment.

[0094] Referring to FIG. 7A, the electronic device (100) may provide a sorting interface (711) for selecting latest or best, an option-based filtering interface (712), an interface (713) for displaying a review search box, a list of recommended search terms (714), and a review category-based filtering interface (715) to the user terminal (200). When the operation of each interface selection input is described, when latest sorting is selected through the sorting interface (711), as described above, the review category-based interface (715) may be set to 'photo / video review' as the default setting so that image reviews are displayed first, or, as in the drawing, when there are no image reviews, 'excluding reviews with only star ratings' may be set as the default so that reviews with ratings are excluded. In addition, such settings may be changed through a selection input for the review category-based interface (715). In addition, when the option-specific filtering interface (712) is selected, reviews may be filtered to display only reviews corresponding to the option selected by the user, or an interface may be provided on the user terminal (200) so that the user can directly select an option to filter by displaying the bottom sheet described through FIG. 4. The option-specific filtering interface (712) of FIG. 7a may correspond to a state in which a selection has already been made. In addition, when at least one recommended search term is selected from the recommended search term list (714), a corresponding search query may be transmitted to the electronic device (100), so that a review corresponding to the search query may be provided on the user terminal (200). When the interface (713) for displaying a review search window is selected and input, a screen may be displayed on the user terminal (200) as shown in FIG. 7b below.

[0095] Referring to FIG. 7b, it can be seen that a sorting interface (721), an option-based filtering interface (722), an interface (723) for displaying a review search box, a list of recommended search terms (724), and a review category-based filtering interface (725) are displayed on the user terminal (200) in the same manner as in FIG. 7a, but a review search box (726) is additionally displayed. This is provided by the electronic device (100) to the user terminal (200) in response to a selection input of the interface (713) for displaying a review search box as described above, and an operation as in FIG. 6 can be performed through such a review search box.

[0096] The various thresholds and threshold rankings mentioned above can be determined based on various numerical analysis methods. For example, each value can be statistically analyzed to determine the threshold at which a statistically significant difference exists, or the ranking corresponding to the ratio that creates a significant difference can be determined as the threshold ranking.

[0097] Figure 8 illustrates a block diagram of an electronic device according to one embodiment.

[0098] The electronic device (100) may include, according to one embodiment, a memory (101) and a processor (102). The electronic device (100) illustrated in FIG. 8 only illustrates components related to the present embodiment. Therefore, those skilled in the art will understand that, in addition to the components illustrated in FIG. 8, other general-purpose components may be included. In one embodiment, the processor (102) may be included in a controller.

[0099] The processor (102) can control the overall operation of the electronic device (100) and process data and signals. The processor (102) can be composed of at least one hardware unit. In addition, the processor (102) can operate by one or more software modules generated by executing program codes stored in the memory (101). The processor (102) can include a memory, and the processor (102) can control the overall operation of the electronic device (100) and process data and signals by executing program codes stored in the memory.

[0100] The processor (102) may be configured to perform one or more instructions to check option information for an option selected by a user terminal for at least one attribute among a plurality of options determined for at least one attribute of an item, determine review information including at least one review among a plurality of reviews for the item based on the option information, and provide the review information to the user terminal.

[0101] Depending on the embodiment, the electronic device (100) may additionally include a transceiver for performing wired / wireless communication. The electronic device (100) may communicate with an external electronic device using the transceiver. The external electronic device may be a terminal or a server. In addition, the communication technologies used by the transceiver may include GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), LTE (Long Term Evolution), 5G, WLAN (Wireless LAN), Wi-Fi (Wireless-Fidelity), Bluetooth (Bluetooth), RFID (Radio Frequency Identification), Infrared Data Association (IrDA), ZigBee, NFC (Near Field Communication), etc.

[0102] The electronic device according to the above-described embodiments may include a processor, a memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

[0103] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ direct circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms such as "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical structures. These terms can also encompass a series of software routines, such as those associated with a processor.

[0104] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. In a method for providing item review information of an electronic device, A step of checking option information for an option selected by a user terminal from among a plurality of options determined by at least one attribute of an item; A step of determining review information including at least one review among a plurality of reviews for the item based on the above option information; and A method for providing item review information, comprising the step of providing the above review information to the user terminal.

2. In paragraph 1, The steps to check the above review information are: A step of checking the category information of the above item; A step of checking first attribute information for a first attribute among at least one attribute of the item based on the above category information; A step of confirming at least one first option information for an option selected by the user terminal for the item in relation to the first attribute, at least some of the option information, based on the first attribute information; and A method for providing item review information, comprising a step of determining review information including at least some of the first reviews among the plurality of reviews selected based on the first option information.

3. In paragraph 2, The step of checking the above first attribute information is: Based on the above category information, a step of checking the influence of each attribute on the content of the review in the category to which the item belongs; and A method for providing item review information, comprising a step of checking first attribute information for at least some attributes whose influence is greater than or equal to a first threshold.

4. In paragraph 3, A method for providing item review information, wherein the above influence is determined based on the number of words corresponding to each attribute included in the review.

5. In paragraph 2, The step of checking the above first attribute information is: A step of calculating the variance of the number of reviews for each option selected by attribute for items included in the above category; and A method for providing item review information, comprising a step of checking the first attribute information for an attribute whose variance is less than or equal to a second threshold.

6. In paragraph 2, Steps to check the above review information A step of calculating the utility of the first review based on at least some of the number of the first reviews, the average number of characters, the percentage of reviews including photos and videos, and the average user rating; A step of confirming that the utility of the first review is less than or equal to the third threshold; A step of checking second option information for at least one second option that is not selected for at least some of the first attributes; A method for providing item review information, further comprising a step of checking the review information including at least some of the second reviews and the first review among the plurality of reviews selected based on the second option information.

7. In paragraph 6, The step of checking the above second option information is: A step of checking similarity relationship information between the first option selected for the second attribute and the options not selected for the second attribute; A method for providing item review information, comprising a step of confirming second option information for the second option, which is at least some of the options not selected for the second attribute, and which are confirmed to have a similarity of at least a fourth threshold value or greater with at least some of the first options selected for the second attribute based on the similarity relationship information.

8. In paragraph 1, The steps to check the above review information are: A method for providing item review information, comprising a step of checking the review information corresponding to at least one review confirmed from another user terminal that selected and purchased an option identical to at least some of the above option information for the item.

9. In paragraph 1, The steps to check the above option information are: In response to confirming that the utility of the review for the above item is less than or equal to the fifth threshold, a step of providing the user terminal with full review information for all reviews of the above item to which filtering by item option is not applied; and A method for providing item review information, comprising a step of checking the option information in response to checking the filtering request information by item option from the user terminal.

10. In paragraph 1, The step of providing the above review information to the user terminal is: A step of checking the latest sorting setting for the review information from the user terminal; A method for providing item review information, comprising a step of providing the review information to which review classification-based filtering is applied to the user terminal.

11. In paragraph 10, The above review classification is a method for providing item review information, including text reviews, rating reviews, image reviews, and composite reviews.

12. In paragraph 11, The step of providing the above review information with the above review classification filtering applied is: A method for providing item review information, comprising the step of providing review information including reviews of a classification corresponding to the text review, the image review, and the composite review.

13. In paragraph 12, The step of providing the above review information with the above review classification filtering applied is: A method for providing item review information, comprising a step of first providing reviews of a category corresponding to the image review in response to confirming that there is a review of a category corresponding to the image review.

14. In paragraph 1, The step of providing the above review information to the user terminal is: A step of confirming a search query through a review search window provided on the user terminal; and A method for providing item review information, comprising the step of providing the review information including at least some reviews corresponding to the search query to the user terminal.

15. In paragraph 14, The step of confirming a search query from the user terminal is as follows: A method for providing item review information, comprising the step of providing, to the user terminal, recommended search terms whose frequency of search in other user terminals for the item is above a threshold rank.

16. In paragraph 14, The step of providing the above review information to the user terminal is: A step of checking similar queries corresponding to the above search query; and A method for providing item review information, comprising the step of providing the review information, which further includes at least some reviews corresponding to the similar query, to the user terminal.

17. In paragraph 14, The step of providing the above review information to the user terminal is: A method for providing item review information, comprising the step of providing the review information highlighting a portion corresponding to the search query among the reviews to the user terminal.

18. A non-transitory computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 17 on a computer.

19. As an electronic device that provides item review information, processor; and Contains memory that stores one or more instructions, An electronic device, wherein the processor is configured to perform one or more instructions to check option information for an option selected by a user terminal from among a plurality of options determined by at least one attribute of an item, determine review information including at least one review from among a plurality of reviews for the item based on the option information, and provide the review information to the user terminal.

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