Display device

Abstract

A display device is disclosed. The display device may comprise: a display panel for displaying an image and having translucency; a transparent panel facing the display panel; a side frame extending lengthwise along the side edge of the display panel and coupled to the transparent panel; a belt embedded in the side frame and moving along the longitudinal direction of the side frame; a bar extending lengthwise in a direction intersecting the side frame and having one end fixed to the belt; a rotatable roller adjacent to the lower edge connected to the side edge of the display panel and extending lengthwise along the lower edge of the display panel; a light-shielding film having one end fixed to the bar and the other end coupled to the roller, the light-shielding film being wound around or unwound from the roller when the bar moves; a rear frame positioned on the opposite side of the transparent panel with respect to the light-shielding film; an upper pulley positioned above the side frame and around which the belt is wound; and a driving pulley mounted on the rear frame, facing the light-shielding film, rotating about an axis in a thickness direction of the light-shielding film, and around which the belt is wound.

Description

display device

[0001] The present disclosure relates to a display device. More specifically, the present disclosure relates to a display device having a transparent display panel.

[0002] As the information society develops, the demand for display devices is also increasing in various forms, and in response to this, various display devices such as LCD (Liquid Crystal Display), PDP (Plasma Display Panel), ELD (Electro luminescent Display), VFD (Vacuum Fluorescent Display), and OLED (Organic Light Emitting Diode) are being researched and used in recent years.

[0003] Among these, the LCD panel has a TFT substrate and a color substrate that face each other with a liquid crystal layer in between, and can display images using light provided from a backlight unit. In addition, the OLED panel can display images by depositing an organic layer capable of self-luminescence on a substrate on which a transparent electrode is formed.

[0004] Recently, much research has been conducted on transparent display panels that can not only display images to the user, but also allow the user to see behind the display panel.

[0005] The present disclosure aims to solve the above-mentioned and other problems.

[0006] Another purpose may be to provide a display device having a transparent display panel.

[0007] Another purpose may be to provide a structure and driving mechanism for opening and closing the rear surface of a transparent display panel.

[0008] Another purpose may be to provide a frame structure in which a transparent display panel and a shading film are combined.

[0009] Another purpose may be to maintain the left and right levels of the visor equally and to provide a frame structure that supports the bottom dead center of the visor.

[0010] Another purpose may be to provide a frame structure that covers the rollers that wrap around the visor or support the visor.

[0011] According to one aspect of the present disclosure for achieving the above or other purposes, a display device may include: a display panel that displays an image and has light-transmitting properties; a transparent panel facing the display panel; a side frame that extends along a side of the display panel and is coupled to the transparent panel; a belt built into the side frame and moving along a longitudinal direction of the side frame; a bar that extends in a direction intersecting the side frame and has one end fixed to the belt; a roller that is adjacent to a lower side connected to the side of the display panel and extends long along the lower side of the display panel and is rotatable; a light shielding film that has one end fixed to the bar and the other end coupled to the roller and is wound or unwound by the roller when the bar moves; a rear frame positioned opposite the light shielding film to the transparent panel; an upper pulley positioned above the side frame and around which the belt is wound; and a drive pulley that is mounted on the rear frame, faces the light shielding film, rotates about an axis in a thickness direction of the light shielding film, and around which the belt is wound.

[0012] The effects of the display device according to the present disclosure are described as follows.

[0013] According to at least one of the embodiments of the present disclosure, a display device having a transparent display panel can be provided.

[0014] According to at least one of the embodiments of the present disclosure, a structure and a driving mechanism for opening and closing the rear surface of a transparent display panel can be provided.

[0015] According to at least one of the embodiments of the present disclosure, a frame structure in which a transparent display panel and a light shield are combined can be provided.

[0016] According to at least one of the embodiments of the present disclosure, a frame structure can be provided that maintains the left and right levels of the shade film the same and supports the lower dead point of the shade film.

[0017] According to at least one of the embodiments of the present disclosure, a frame structure may be provided that covers a roller that rolls up a shading film or supports a shading film.

[0018] Further scope of the applicability of the present disclosure will become apparent from the detailed description below. However, since various modifications and variations within the spirit and scope of the present disclosure will become apparent to those skilled in the art, it should be understood that the detailed description and specific examples, such as preferred embodiments of the present disclosure, are given by way of example only.

[0019] FIGS. 1 to 29 are drawings illustrating examples of display devices according to embodiments of the present disclosure.

[0020] Hereinafter, embodiments disclosed in this specification will be described in detail with reference to the attached drawings. Regardless of the drawing numbers, identical or similar components are given the same reference numbers and redundant descriptions thereof will be omitted.

[0021] The suffixes "module" and "part" used for components in the following description are given or used interchangeably only for the convenience of writing specifications, and do not have distinct meanings or roles in themselves.

[0022] In addition, when describing the embodiments disclosed in this specification, if it is determined that a detailed description of a related known technology may obscure the gist of the embodiments disclosed in this specification, the detailed description thereof will be omitted. In addition, the attached drawings are only intended to facilitate easy understanding of the embodiments disclosed in this specification, and the technical ideas disclosed in this specification are not limited by the attached drawings, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and technical scope of the present disclosure.

[0023] Terms that include ordinal numbers, such as first, second, etc., may be used to describe various components, but the components are not limited by these terms. These terms are used solely to distinguish one component from another.

[0024] When a component is referred to as being "connected" or "connected" to another component, it should be understood that it may be directly connected or connected to that other component, but that there may be other components intervening. Conversely, when a component is referred to as being "directly connected" or "connected" to another component, it should be understood that there are no other components intervening.

[0025] Singular expressions include plural expressions unless the context clearly indicates otherwise.

[0026] In this application, terms such as “include” or “have” are intended to specify the presence of a feature, number, step, operation, component, part or combination thereof described in the specification, but should be understood not to exclude in advance the possibility of the presence or addition of one or more other features, numbers, steps, operations, components, parts or combinations thereof.

[0027] The direction indications of up (U), down (D), left (Le), right (Ri), front (F), and back (R) shown in the drawings are only for convenience of explanation, and the technical ideas disclosed in this specification are not limited thereby.

[0028]

[0029] Referring to FIG. 1, a display device (1) may include a display (10), a side frame (20), and a housing (90). The display (10) may display an image. The side frame (20) may extend along the perimeter of the display (10). The housing (90) may be positioned below the display (10) and the side frame (20). Alternatively, the housing (90) may be positioned above, to the left, or below the display (10) and the side frame (20).

[0030] The display (10) may include a first long side (LS1), a second long side (LS2) opposite the first long side (LS1), a first short side (SS1) adjacent to the first long side (LS1) and the second long side (LS2), and a second short side (SS2) opposite the first short side (SS1).

[0031] Meanwhile, for convenience of explanation, the lengths of the first and second long sides (LS1, LS2) are illustrated and described as being longer than the lengths of the first and second short sides (SS1, SS2), but it may also be possible for the lengths of the first and second long sides (LS1, LS2) to be approximately equal to or longer than the lengths of the first and second short sides (SS1, SS2).

[0032] The direction parallel to the long sides (LS1, LS2) of the display (10) may be referred to as the left-right direction. The direction parallel to the short sides (SS1, SS2) of the display (10) may be referred to as the up-down direction. The direction perpendicular to the long sides (LS1, LS2) and short sides (SS1, SS2) of the display (10) may be referred to as the front-back direction.

[0033] The direction in which the display (10) displays an image may be referred to as the front (F, z, see FIG. 4), and the opposite direction may be referred to as the rear (R, -z, see FIG. 4). The first short side (SS1) may be referred to as the left (Le, x). The second short side (SS2) may be referred to as the right (Ri, -x). The first long side (LS1) may be referred to as the upper side (U, y). The second long side (LS2) may be referred to as the lower side (D, -y).

[0034] Hereinafter, a display panel using an organic light emitting diode (OLED) will be described as an example, but the display panel applicable to the present disclosure is not limited thereto.

[0035]

[0036] Referring to FIG. 2, a pixel may include a light emitting region and a transparent region. In the light emitting region, RGBW (Red, Green, Blue, White) subpixels may be arranged vertically, and the transparent region without subpixels may be arranged next to the light emitting region.

[0037] Accordingly, a display panel (11, see Fig. 7) having a plurality of pixels can not only display an image but also transmit light. The display panel (11, see Fig. 7) may be referred to as a transparent display panel or a transparent OLED panel.

[0038]

[0039] Referring to FIG. 3, a pixel may include a light emitting region and a transparent region. In the light emitting region, subpixels of RGW (Red, Green, White) or BGW (Blue, Green, White) may be arranged adjacent to each other, and the transparent region without subpixels may be arranged next to the light emitting region.

[0040] Accordingly, a display panel (11, see Fig. 7) having a plurality of pixels can not only display an image but also transmit light. The display panel (11, see Fig. 7) may be referred to as a transparent display panel or a transparent OLED panel.

[0041]

[0042] Referring to FIGS. 4 and 5, the display (10) may be coupled to a side frame (20). A housing frame (71) may be coupled or fixed to the side frame (20). The housing frame (71) may cover the rear of the display (10). The housing frame (71) may be located at the rear of the display (10). The housing frame (71) may be referred to as a rear frame (71), a rear plate (71), or a rear base (71). The length of the housing frame (71) may correspond to the length of the long sides (LS1, LS2, see FIG. 1) of the display (10). The width of the housing frame (71) may be shorter than the length of the short sides of the display (10).

[0043] There may be a plurality of motors (61). Each of the plurality of motors (61) may be disposed at the rear of the display (10) adjacent to the left and right sides of the display (10). A pair of motors (61) may provide dual driving force. A gear box (62) may correspond to the motor (61). Each of the plurality of gear boxes (62) may be connected to each of the plurality of motors (61). The dual driving force provided by the pair of motors (61) may be transmitted by the pair of gear boxes (62). The motor (61) and / or the gear box (62) may be coupled to or fixed to the rear of the housing frame (71). The motor (61) and / or the gear box (62) may not be exposed to the front of the display device (10) by the housing frame (71). The bar (40) may slide on the side frame (20) and move up and down.

[0044]

[0045] Referring to FIG. 6 together with FIG. 5, the display (10) can be coupled to a side frame (20). The lower frame (18) can be coupled or fixed to the side frame (20) and can support the display (10) from the lower side of the display (10). The side frame (20) can include a first part (21), a second part (22), and a third part (23).

[0046] The first part (21) can be coupled to the upper side of the display (10), the second part (22) can be coupled to the right side of the display (10), and the third part (23) can be coupled to the left side of the display (10). The lower frame (18) can be coupled or fixed to the second part (22) and / or the third part (23) of the side frame (20).

[0047] Each of the vertical fixers (162) can be coupled to each of the second part (22) and the third part (23), and the horizontal fixer (161) can be coupled to the first part (21). The corner fixer (16) and the pulley (17) can be coupled to the vertical fixer (161) and / or the horizontal fixer (162) at the upper corner.

[0048]

[0049] Referring to FIG. 7 together with FIG. 6, the display panel (11) can output an image by dividing an image into a plurality of pixels and adjusting the color, brightness, and saturation for each pixel. The display panel (11) can be divided into an active area (AA) where an image is displayed and a de-active area (DA) where an image is not displayed. The display panel (11) can generate light corresponding to the color of red (R), green (G), or blue (B) according to a control signal.

[0050] A source PCB (14) may be adjacent to a lower side of a display panel (11). The source PCB (14) may extend along the lower side of the display panel (11). The source PCB (14) may be electrically connected to the display panel (11) via a COF (15, Chip On Film). The source PCB (14) may be electrically connected to a timing controller board (T-CON board) via a cable (not shown) such as an FFC (Flexible Flat Cable).

[0051] A transparent panel (13) may be positioned in front of the display panel (11). The transparent panel (13) may be made of transparent glass. An adhesive film (12) may be positioned between the display panel (11) and the transparent panel (13) and may be bonded to the display panel (11) and the transparent panel (13). The adhesive film (12) may be an OCA film (Optically Clear Adhesive Film). The transparent panel (13) may be referred to as a front panel (13).

[0052] The adhesive film (12) can cover at least a portion of the back surface of the transparent panel (13). For example, one side of the adhesive film (12) can be positioned closer to the center of the display panel (11) than a corresponding side of the transparent panel (13). The size or area of ​​the adhesive film (12) can be smaller than the size or area of ​​the transparent panel (13). For example, the upper side, the left side, and the right side of the adhesive film (12) can be adjacent to the upper side, the left side, and the right side of the transparent panel (13), respectively, and the lower side of the adhesive film (12) can be spaced upward from the lower side of the transparent panel (13).

[0053] The size of the adhesive film (12) may correspond to the size of the display panel (11). For example, the diagonal length of the adhesive film (12) may be substantially the same as the diagonal length of the display panel (11). In another example, the diagonal length of the adhesive film (12) may be greater than the diagonal length of the display panel (11). A portion of the adhesive film (12) may be arranged along the perimeter of the display panel (11) on the outside of the display panel (11). For example, the adhesive film (12) may form a rectangular line along the perimeter of the display panel (11).

[0054] The display panel (11), the adhesive film (12), and the transparent panel (13) may be referred to as a display (10).

[0055]

[0056] Referring to FIG. 8 together with FIG. 7, the lower frame (18) may include a horizontal portion (18c), a first vertical portion (18a), a second vertical portion (18b), and a coupling portion (18d). The horizontal portion (18c) may be an elongated plate, and the first vertical portion (18a) may extend upward from the front edge of the horizontal portion (18c) at a right angle to the horizontal portion (18c). The second vertical portion (18b) may extend downward from the front edge of the horizontal portion (18c) at a right angle to the horizontal portion (18c). The coupling portion (18d) may protrude from the rear surface of the first vertical portion (18a). The coupling portion (18d) may be formed on the upper surface of the horizontal portion (18c) and / or the rear surface of the first vertical portion (18a). A plurality of coupling portions (18d) may be arranged at regular intervals.

[0057] The transparent panel (13) may have a joining groove (13d) partially removed from the lower side. The joining groove (13d) of the transparent panel (13) may correspond to the joining portion (18d) of the lower frame (18). The joining portion (18d) of the lower frame (18) may be inserted into the joining groove (13d) of the transparent panel (13). The first vertical portion (18a) may cover the front surface of the transparent panel (13) adjacent to the lower side of the transparent panel (13). The horizontal portion (18c) of the lower frame (18) may support the transparent panel (13).

[0058] The source PCB (14) may be positioned on the horizontal portion (18c) of the lower frame (18). The source PCB (14) may face or contact the horizontal portion (18c) of the lower frame (18).

[0059]

[0060] Referring to FIG. 9 together with FIG. 8, the PCB cover (19) may include a horizontal portion (19a), a folding portion (19c), a vertical portion (19b), and a fixing portion (19d). The horizontal portion (19a) may be a long, extended plate and may cover the source PCB (14). The vertical portion (19b) may be formed to extend upward or be bent from an edge of the horizontal portion (19a). The folding portion (19c) may face the vertical portion (19b) with respect to the horizontal portion (19a). The folding portion (19c) may extend from the horizontal portion (19a) while being bent toward the lower surface of the horizontal portion (19a). The folding portion (19c) may face the horizontal portion (19a). The fixing portion (19d) may be formed on the vertical portion (19b). The fixed portion (19d) can be formed by protruding forward of the vertical portion (19b) as the vertical portion (19b) is pressed. The fixed portion (19d) can be fixed to the joining portion (18d) of the lower frame (18).

[0061] When the folding part (19c) of the PCB cover (19) is connected to the horizontal part (18c) of the lower frame (18), and the fixing part (19d) of the PCB cover (19) is connected to the connecting part (18d) of the lower frame (18), the PCB cover (19) can cover the source PCB (14).

[0062]

[0063] Referring to FIGS. 10 and 11, the display panel (11) may be placed on the back of the transparent panel (13). The display panel (11) may be adhered or fixed to an adhesive film (12).

[0064] The frame fixer (16) may include a horizontal fixer (161), a vertical fixer (162), and a corner fixer (163). The horizontal fixer (161) may be formed integrally with the vertical fixer (162). The horizontal fixer (161) and the vertical fixer (162) may be referred to as inner frames (161, 162). The horizontal fixer (161) may include a plate (161a) and a wall (161b). The plate (161a) may extend longwise from side to side and be fixed to the first part (21) of the side frame (20). The wall (161b) may be formed on the plate (161a). The wall (161b) may protrude rearward from the outer surface of the plate (161a).

[0065] The vertical fixer (162) may include a plate (162a) and a wall (162b). The plate (162a) may extend vertically and be fixed to the third part (23) of the side frame (20). The wall (162b) may be formed on the plate (162a). The wall (162b) may protrude left and right from the outer surface of the plate (162a).

[0066] The corner fixer (163) may be a curved plate segment. The corner fixer (163) may be a plate (163a) curved along the corner of the vertical fixer (162) and the horizontal fixer (161). The pulley shaft (163b) may protrude and extend from the outer surface of the plate (163a) of the corner fixer (163) toward the rear of the transparent panel (13). The corner fixer (163) may be bonded or fixed to the horizontal fixer (161) and / or the vertical fixer (162). The corner fixer (163) may be referred to as a left corner fixer (163) or a first corner fixer (163). When the corner fixer (163) is located at the corner formed by the first part (21) and the second part (22) of the side frame (20) (see FIG. 5), the corner fixer (163) may be referred to as a right corner fixer (163) or a second corner fixer (163).

[0067] The pulley (17) can be inserted into the pulley shaft (163b). The pulley (17) can rotate on the pulley shaft (163b). The pulley (17) may be referred to as an upper pulley (17). For example, a lubricant for noise prevention may be applied between the pulley shaft (163b) and the pulley (17). As another example, the pulley (17) may be formed of a synthetic resin having low frictional resistance, and the pulley shaft (163b) may include metal to prevent noise and ensure smooth rotation of the pulley (17). The belt (32) may be wound around the pulley (17).

[0068] The pulley (17) may include a wheel (17a) and a belt gear (17b). The wheel (17a) may be formed in a ring or rim shape. The pulley shaft (163b) is inserted into the wheel (17a), and the wheel (17a) may rotate on the pulley shaft (163b). The belt gear (17b) may form an outer circumferential surface of the wheel (17a). The fixed washer (17c) may be coupled to the pulley shaft (163b) adjacent to an end of the pulley shaft (163b). For example, the fixed washer (17c) may be an E-ring. The fixed washer (17c) may prevent the pulley (17) from being separated from the pulley shaft (163b). The first pulley (17) or left pulley (17) can be positioned at the first corner fixer (163) or left corner fixer (163), and the second pulley (17, see FIG. 5) or right pulley (17, see FIG. 5) can be positioned at the second corner fixer (163) or right corner fixer (163).

[0069]

[0070] Referring to FIGS. 12 and 13, the mount bracket (24) can be coupled or fixed to the plate (162a) of the vertical fixer (162) and supported on the wall (162b) of the vertical fixer (162). The mount bracket (24) can be coupled or fixed to the wall (162b) of the vertical fixer (162) and supported on the plate (162a) of the vertical fixer (162).

[0071] The mount bracket (24) may include a main roller hole (24d1) and a sub roller hole (24d2). The sub roller hole (24d2) may face or overlap with the plate (162a) of the vertical fixer (162). The main roller hole (24d1) may be adjacent to the sub roller hole (24d2). The bearing (B) may be mounted in the main roller hole (24d1) and / or the sub roller hole (24d2).

[0072] The fixed bracket (60) can be coupled to the vertical fixer (162) or coupled to the housing frame (71). The fixed bracket (60) can also be formed integrally with the housing frame (71). A motor (61) and / or a gear box (62) can be coupled to the fixed bracket (60). The motor (61) can provide rotational force, and the gear box (62) can be connected to the motor (61) to transmit driving force. The rotation counter (63) can be fixed to the motor shaft (61a) and rotate together with the motor shaft (61a).

[0073] The joint (62a) is connected to the gear box (62) and can rotate by receiving driving force from the gear box (62). The axial direction of the joint (62a) can be parallel to the thickness direction of the display (10). The drive pulley (31) is fixed to the joint (62a) and can rotate together with the joint (62a). The belt (32) can be wound around the drive pulley (31). The belt (32) can be referred to as a drive belt (32) or a timing belt (32). The drive pulley (31) can be referred to as a lower pulley (31), a main pulley (31), or a suspending pulley (31).

[0074]

[0075] Referring to FIGS. 14 and 15, the main roller (72) can be coupled to or inserted into the main roller hole (24d1, see FIG. 13) of the mount bracket (24) and rotated. The sub roller (73) can be coupled to or inserted into the sub roller hole (24d2, see FIG. 13) of the mount bracket (24) and rotated. The shade film (45) can be wound around the main roller (72) and supported by the sub roller (73). The shade film (45) can be guided by the sub roller (73) as it is released from the main roller (72) and moved to the front of the housing frame (71). The shade film (45) released from the main roller (72) can cover the front of the housing frame (71).

[0076] The pulley mount (79) can be coupled to the rear of the housing frame (71). The pulley mount (79) can be a bracket or a plate. The pulley mount (79) can also be formed integrally with the housing frame (71). The drive pulley (31) can rotate in the pulley mount (79). The shaft (31a) of the drive pulley (31) is inserted into the pulley mount (79) and can be positionally aligned by the pulley mount (79). For example, the drive pulley (31) can rotate in the pulley mount (79), but cannot move up and down or left and right.

[0077] The sub pulley (50) may be a tensioner (50). The sub pulley (50) is located on the upper side of the pulley mount (79) and can push the belt (32). The belt (32) can maintain a constant tension by the sub pulley (50). There may be a plurality of sub pulleys (51, 52).

[0078]

[0079] Referring to FIGS. 16 and 17 together with FIG. 15, the driving force provided by the motor (61) can be transmitted to the driving pulley (31) through the gear box (62). The driving pulley (31) can rotate on the pulley mount (79). As the driving pulley (31) rotates, the belt (32) moves up and down, and the belt (32) can maintain a constant tension by the sub pulley (50).

[0080] The lower frame (18) to which the PCB cover (19) is combined can be positioned on the lower side of the housing frame (71). The main roller (72) and the sub roller (73) are positioned on the lower frame (18) and can be positioned at the rear of the housing frame (71). The shade film (45) is wound and unwound around the main roller (72) and guided by the sub roller (73) to cover the front of the housing frame (71).

[0081] The end of the shade (45) can be fixed to the bar (40). As the belt (32) fixed to one end of the bar (40) moves, the bar (40) can move up and down. As the bar (40) moves, the shade (45) can cover the back of the display (10). The bar (40) is located at the rear of the back of the display (10) and can move up and down of the display (10).

[0082]

[0083] Referring to FIGS. 18 and 19, the pulley mount (79) may include a flange portion (79a), a pulley housing (79b), a bearing mount (79c), and a shaft mount (79d). The flange portion (79a) may be fixed to the rear of the housing frame (71) in a disc shape. The pulley housing (79b) may provide a space in which the drive pulley (31) is accommodated. The diameter of the pulley housing (79b) may be larger than the diameter of the drive pulley (31), and the height of the pulley housing (79b) may be larger than the thickness of the drive pulley (31).

[0084] The bearing (B) can be fixed to the bearing mount (79c). The pulley shaft (31a) can pass through the pulley mount (79) from the inside to the outside through the shaft mount (79d). The drive pulley (31) is coupled to the bearing (B) and can rotate within the pulley housing (79b). The pulley shaft (31a) is coupled to the joint (62a) and can rotate together with the joint (62a).

[0085] The front of the drive pulley (31) can be spaced apart from the shade film (45). A certain gap (G) can be formed between the front of the drive pulley (31) and the rear of the shade film (45). Accordingly, the belt (32) can be moved while the drive pulley (31) rotates without a structure penetrating the shade film (45).

[0086]

[0087] Referring to FIGS. 20 and 21, the housing frame (71) may include a front part (712), a rear part (711), an inner rib (714), a bar supporter (715), a top part (716), and a roller cover (713).

[0088] The front part (712) may face the rear part (711). The rear part (711) may face the front part (712). An inner rib (714) may connect the front part (712) and the rear part (711) between the front part (712) and the rear part (711). A gap or space may be formed between the front part (712) and the rear part (711) by the inner rib (714). The housing frame (71) may further include an outer rib (714R). The outer rib (714R) may be formed on the outer surface of the front part (712) corresponding to the inner rib (714). The outer rib (714R) may be plural, and may extend in a left-right direction on the outer surface of the front part (712) of the housing frame (71). Each of the plurality of outer ribs (714R) may correspond to or be aligned with each of the plurality of inner ribs (714).

[0089] The roller cover (713) may be positioned at the bottom of the front part (712) and the rear part (711). The roller cover (713) may connect the front part (712) and the rear part (711). The roller cover (713) may be part of a cylindrical shape. The center of curvature of the roller cover (713) may face the front part (712) and the rear part (711) with respect to the roller cover (713).

[0090] The bar supporter (715) may include a back supporter (715a), a bottom supporter (715b), and a front supporter (715c). For example, the bar supporter (715) may have an overall L shape. The front supporter (715c) may face the back supporter (715a) with respect to the bottom supporter (715b). The height of the back supporter (715a) may be greater than the height of the front supporter (715c).

[0091] The top part (716) can be connected to the back supporter (715a). The top part (716) can face the roller cover (713) with respect to the front part (712) and / or the rear part (711).

[0092] The mount part (712a) may be defined by the front part (712) that is exposed when the rear part (711) is cut. The rear side of the front part (712) may be exposed when the rear part (711) and / or the inner rib (714) are cut. The mount part (712a) may include a plurality of cut-out portions (cut-out portions 712b, 712c, 712d). The first cut-out portion (712b) may be formed by cutting the side of the front part (712) to form a bay. The second cut-out portion (712c) and / or the third cut-out portion (712d) may be formed by punching the front part (712).

[0093] Accordingly, the torsional and / or bending rigidity of the housing frame (71) can be increased.

[0094]

[0095] Referring to FIGS. 22 and 23, the sub roller (73) may be positioned on the lower side of the roller cover (713). The roller cover (713) may cover the upper arc of the sub roller (73). The roller cover (713) may be spaced apart from the sub roller (73). The main roller (72) may be positioned at the rear of the housing frame (71) adjacent to the sub roller (73). The shade film (45) may be wound around the main roller (72) and supported by the sub roller (73). The shade film (45) may be unwound from the main roller (72), wrap around the sub roller (73), and cover the front part (712) of the housing frame (71). The shade film (45) may be coupled to or fixed to the bar (40). The bar (40) may be positioned on the bar supporter (715). When the bar (40) is positioned on the bar supporter (715), the bar (40) can be positioned at the bottom dead center.

[0096] The display (10) may face the housing frame (71) with respect to the shading film (45). The display (10) may face the shading film (45) and / or the front part (712) of the housing frame (71). The bar (40) may be positioned adjacent to the rear surface of the display (10).

[0097] The main roller (72) and / or the sub roller (73) may be positioned on the lower frame (18). The main roller (72) and / or the sub roller (73) may be spaced apart from the lower frame (18) and / or the PCB cover (19). The vertical portion (18a) of the lower frame (18) may cover the front of the sub roller (73). The shade film (45) that is unwound from the main roller (72) and winds around the sub roller (73) may be covered by the vertical portion (18a) of the lower frame (18).

[0098]

[0099] Referring to FIGS. 24 and 25 together with FIG. 21, the pulley mount (79) can cover the first cutout (712b) of the mount part (712a). The pulley mount (79) can be fixed to the mount part (712a) while covering the first cutout (712b). The drive pulley (31) can be positioned at the first cutout (712b). The drive pulley (31) can be coupled to the pulley mount (79) at the first cutout (712b) and rotate.

[0100] A belt (32) can be wound around a drive pulley (31). A bar (40) is fixed to the belt (32) and can move up and down by the belt (32). When the drive pulley (31) rotates and the belt (32) meshed with the drive pulley (31) moves, the bar (40) can move up and down.

[0101] The sub pulley (50) can push the belt (32). There may be multiple sub pulleys (50), and the multiple sub pulleys (51, 52) can adjust the tension of the belt (32) by pushing the belt (32).

[0102] The joint (62a) can provide a rotational axis of the drive pulley (31). The gear box (62) is located at the rear of the drive pulley (31), and the joint (62a) can connect the drive pulley (31) and the gear box (62). The motor (61) can provide rotational force to the gear box (62).

[0103] Accordingly, the belt (32) wound around the drive pulley (31) and / or the sub pulley (50) and fixed to the bar (40) can be aligned without being tilted or twisted in the vertical direction. As the belt (32) moves in the vertical direction, the force provided from the drive pulley (31) can be transmitted to the bar without loss. In addition, uneven wear due to twisting of the belt (32) can be prevented. In addition, damage to the belt (32) due to uneven wear of the belt (32) can be prevented.

[0104]

[0105] Referring to FIGS. 26 and 27, the bar (40) may include a first piece (41) and a second piece (42). The first piece (41) may be coupled to the second piece (42). The first piece (41) may include a first part (41a) and a second part (41b). The first part (41a) may have an elongated plate bar shape. The second part (41b) may extend in the thickness direction of the first part (41a) to form a wall at the lower edge of the first part (41a). A fixing rib (41c) may be formed on one surface of the first part (41a). The fixing rib (41c) may extend in the length direction of the first part (41a). There may be a plurality of fixing ribs (41c). A plurality of fixing ribs (41c) can be arranged at a certain distance from each other.

[0106] The second piece (42) may be a plate bar shape extending to a length corresponding to the first part (41a) of the first piece (41). The rib groove (42a) may be formed on one surface of the second piece (42) while extending in the longitudinal direction of the second piece (42). The number of rib grooves (42a) may be plural, and the plurality of rib grooves (42a) may be arranged on one surface of the second piece (42a) corresponding to the plurality of fixing ribs (41c).

[0107] The shading film (45) can be wrapped around the bar (40). The shading film (45) covers the outer surface of the second piece (42), wraps around the rounded upper edge of the second piece (42), and can be inserted between the first piece (41) and the second piece (42). The shading film (45) can contact the first piece (41) and the second piece (42). The shading film (45) can be positioned between the fixing rib (41c) and the rib groove (42a). The fixing rib (41c) can hold the shading film (45) while being inserted into the rib groove (42a). The shading film (45) can provide a taut tension to the shading film (45) while being wrapped around the rounded upper edge of the second piece (42).

[0108] The second piece (42) of the bar (40) may be provided with a support groove (42b). The support groove (42b) may be formed by deleting or recessing the lower edge of the second piece (42) into the inside of the second piece (42). The support groove (42b) may face the first part (41a) of the first piece (41) with respect to the shading film (45).

[0109] The front supporter (715c) of the bar supporter (715) can be inserted into the support groove (42b) of the bar (40). The bar (40) can be lowered until the support groove (42b) touches the front supporter (715c). As the bar (40) is lowered, the lowering of the bar (40) can be stopped when the support groove (42b) of the bar (40) touches the front supporter (715c). If the left and right levels of the bar (40) are not aligned, the left and right levels of the bar (40) can be reset as the bar (40) is seated on the front supporter (715c).

[0110] For example, the bar (40) may rise or fall without being leveled. If the shade (45) rises or falls while the bar (40) is not leveled, the shade (45) will not remain flat, and the shade (45) may damage the display (10) as it rubs against the back of the display (10). In addition, static electricity generated when the shade (45) rubs against the back of the display (10) may interfere with the operation of the shade (45).

[0111]

[0112] Referring to FIGS. 28 and 29, the sub roller (73) may be positioned on the lower side of the roller cover (713). The roller cover (713) may cover the upper arc of the sub roller (73). The roller cover (713) may be spaced apart from the sub roller (73). The main roller (72) may be positioned on the lower rear side of the housing frame (71) adjacent to the sub roller (73). The shade film (45) may be wrapped around the main roller (72) and supported or spread by the sub roller (73). The shade film (45) may be unwound from the main roller (72) to wrap a portion of the sub roller (73) and cover the front part (712) of the housing frame (71). The shade film (45) may be coupled to or fixed to the bar (40). The bar (40) may be positioned on the bar supporter (715). When the bar (40) is positioned on the bar supporter (715), the bar (40) can be positioned at the bottom dead center.

[0113] The display (10) may face the housing frame (71) with respect to the light shield (45). The display (10) may face the light shield (45) and / or the front part (712) of the housing frame (71). The light shield (45) may cover the rear surface of the display (10). The bar (40) may be positioned adjacent to the rear surface of the display (10).

[0114] The main roller (72) and / or the sub roller (73) may be positioned on the lower frame (18). The main roller (72) and / or the sub roller (73) may be spaced apart from the lower frame (18) and / or the PCB cover (19). The vertical portion (18a) of the lower frame (18) may cover the front of the sub roller (73). The shade film (45) that is unwound from the main roller (72) and winds around the sub roller (73) may be covered by the vertical portion (18a) of the lower frame (18).

[0115] The driving force provided by the motor (61) can be transmitted to the drive pulley (31) through the gear box (62). The drive pulley (31) can rotate on the pulley mount (79). As the drive pulley (31) rotates, the belt (32) moves up and down, and the belt (32) can maintain a constant tension by the sub pulley (50).

[0116] The lower frame (18) to which the PCB cover (19) is combined can be positioned on the lower side of the housing frame (71). The main roller (72) and the sub roller (73) are positioned on the lower frame (18) and can be positioned at the rear of the housing frame (71). The shade film (45) is wound and unwound around the main roller (72) and guided by the sub roller (73) to cover the front of the housing frame (71).

[0117] The end of the shade (45) can be fixed to the bar (40). As the belt (32) fixed to one end of the bar (40) moves, the bar (40) can move up and down. As the bar (40) moves, the shade (45) can cover the back of the display (10). The bar (40) is located at the rear of the back of the display (10) and can move up and down of the display (10).

[0118] Accordingly, the belt (32) wound around the drive pulley (31) and / or the sub pulley (50) and fixed to the bar (40) can be aligned without being tilted or twisted in the vertical direction. As the belt (32) moves in the vertical direction, the force provided from the drive pulley (31) can be transmitted to the bar without loss. In addition, uneven wear due to twisting of the belt (32) can be prevented. In addition, damage to the belt (32) due to uneven wear of the belt (32) can be prevented.

[0119]

[0120] Referring to FIGS. 1 to 29, a display device may include: a display panel that displays an image and has light-transmitting properties; a transparent panel facing the display panel; a side frame that extends along a side of the display panel and is coupled to the transparent panel; a belt built into the side frame and moving along a longitudinal direction of the side frame; a bar that extends in a direction intersecting the side frame and has one end fixed to the belt; a roller that is adjacent to a lower side connected to the side of the display panel and extends long along the lower side of the display panel and is rotatable; a light shielding film that has one end fixed to the bar and the other end coupled to the roller and is wound or unwound by the roller when the bar moves; a rear frame positioned opposite the light shielding film to the transparent panel; an upper pulley positioned above the side frame and around which the belt is wound; and a drive pulley that is mounted to the rear frame, faces the light shielding film, rotates about an axis in a thickness direction of the light shielding film, and around which the belt is wound.

[0121] The rear frame may include: a front part facing the shade film in a plate shape; a rear part positioned opposite the shade film with respect to the front part; and an inner rib positioned between the front part and the rear part and connecting the front part and the rear part.

[0122] The rear frame may include: a front part facing the shade film in a plate shape; a rear part positioned opposite the shade film with respect to the front part and spaced apart from the front part; and an outer rib protruding from an outer surface of the front part.

[0123] The rear frame further includes an inner rib positioned between the front part and the rear part and connecting the front part and the rear part, and the inner rib can be positioned corresponding to the outer rib.

[0124] The above rear frame further includes: a mount part formed on the inner surface of the front part where the rear part is cut and exposed, and the driving pulley can be mounted on the mount part.

[0125] The above rear frame further includes: a pulley mount coupled to the mount part and to which the drive pulley is rotatably coupled, wherein the drive pulley can be positioned between the pulley mount and the shade film.

[0126] The rear frame may further include a roller cover positioned between at least one of the front part or the rear part and the roller, and forming a lower portion of the rear frame.

[0127] The roller includes: a sub roller located on the lower side of the roller cover; and a main roller located on the rear side of the roller cover and adjacent to the sub roller, wherein the shade film can be wound or unwound around the main roller and supported by the sub roller.

[0128] The rear frame further includes: a bar supporter forming an upper portion of the rear frame, the bar supporter including: a bottom supporter connecting the front part and the upper portion of the rear part; and a front supporter extending from the bottom supporter in the longitudinal direction of the front part, wherein the bar can be supported by the front supporter or the bottom supporter as it approaches the bar supporter.

[0129] The above bar: includes a support groove with a sunken edge at the bottom of the bar, and a front supporter of the bar supporter can be aligned with the position of the support groove of the bar.

[0130] On the above bar supporter, the front supporter of the bar supporter is inserted into the support groove of the bar, so that the bar can be aligned with the upper portion of the rear frame.

[0131] The display device may further include: a gear box connected to the shaft of the driving pulley and positioned at the rear of the rear frame; and a motor providing rotational force to the gear box and positioned at the rear of the rear frame.

[0132] The above driving pulley can maintain a constant distance from the above light shield.

[0133] The display device may further include a lower frame positioned at the lower side of the display panel and supporting the transparent panel, and the display panel may further include a source PCB electrically connected to the display panel and positioned at the lower frame.

[0134] The lower frame includes: a horizontal portion on which the source PCB is placed; a vertical portion connected to the horizontal portion and covering a front surface adjacent to the lower side of the transparent panel; and a PCB cover positioned opposite the horizontal portion of the lower frame with respect to the source PCB and covering the source PCB, wherein the PCB cover can be fixed to the lower frame.

[0135]

[0136] Any or all of the embodiments of the present disclosure described above are not mutually exclusive or distinct. Any or all of the embodiments of the present disclosure described above may have their respective components or functions combined or used together.

[0137] For example, it means that a configuration A described in a particular embodiment and / or drawing can be combined with a configuration B described in another embodiment and / or drawing. That is, even if a combination between configurations is not directly described, it means that a combination is possible, except in cases where a combination is described as impossible.

[0138] The above detailed description should not be construed as limiting in any respect and should be considered illustrative only. The scope of the present invention should be determined by a reasonable interpretation of the appended claims, and all modifications within the equivalent scope of the present invention are intended to be included within the scope of the present invention.

Claims

1. A display panel that displays an image and has light transmission properties; A transparent panel facing the above display panel; A side frame extending along the side of the display panel and coupled to the transparent panel; A belt built into the side frame and moving along the length of the side frame; A bar extending in a direction intersecting the side frame and having one end fixed to the belt; A roller adjacent to the lower edge connected to the side edge of the display panel, extending along the lower edge of the display panel, and rotatable; A shading film having one end fixed to the bar and the other end coupled to the roller, which is wound or unwound from the roller when the bar moves; A rear frame positioned opposite the transparent panel with respect to the above-mentioned shading film; An upper pulley located on the upper side of the side frame and around which the belt is wound; and A display device comprising a drive pulley mounted on the rear frame, facing the shade film, rotating about an axis in the thickness direction of the shade film, and around which the belt is wound.

2. In paragraph 1, The above rear frame: A front part facing the above-mentioned shading film in the shape of a plate; A rear part positioned opposite the shading film to the front part; and A display device including an inner rib positioned between the front part and the rear part and connecting the front part and the rear part.

3. In paragraph 1, The above rear frame: A front part facing the above-mentioned shading film in the shape of a plate; A rear part located opposite the shading film to the front part and spaced apart from the front part; and A display device comprising an outer rib protruding from the outer surface of the front part.

4. In paragraph 3, The above rear frame: Further comprising an inner rib positioned between the front part and the rear part and connecting the front part and the rear part, The above inner rib is, A display device positioned corresponding to the above outer rib.

5. In paragraph 2, The above rear frame: Further comprising a mount part formed on the inner surface of the front part where the rear part is cut and exposed, The above drive pulley, A display device mounted on the above mount part.

6. In paragraph 5, The above rear frame: Further comprising a pulley mount coupled to the above mount part and to which the drive pulley is rotatably coupled; The above drive pulley, A display device positioned between the pulley mount and the shade film.

7. In paragraph 1, The above rear frame: A display device further comprising a roller cover positioned between at least one of the front part or the rear part and the roller, and forming a lower portion of the rear frame.

8. In paragraph 7, The above rollers: A sub roller located on the lower side of the above roller cover; and, Located at the rear of the above roller cover, and including a main roller adjacent to the sub roller, The above shade film is, Wrapped or unwound on the above main roller, A display device supported by the above sub roller.

9. In paragraph 1, The above rear frame: Further comprising a bar supporter forming the upper portion of the rear frame, The above bar supporters are: A bottom supporter connecting the upper part of the front part and the rear part; and In the longitudinal direction of the front part, a front supporter extending from the bottom supporter is included, The above bar is, A display device supported by the front supporter or the bottom supporter as it approaches the above bar supporter.

10. In paragraph 9, The above bar: The lower edge of the above bar includes a sunken support groove, The front supporter of the above bar supporter is, A display device aligned with the position of the support groove of the above bar.

11. In paragraph 10, A display device in which the front supporter of the bar supporter is inserted into the support groove of the bar on the bar supporter, so that the bar is aligned with the upper portion of the rear frame.

12. In paragraph 1, The above display device: A gear box connected to the shaft of the above driving pulley and located at the rear of the above rear frame; and, A display device further comprising a motor that provides rotational force to the gear box and is located at the rear of the rear frame.

13. In paragraph 1, The above drive pulley, A display device that maintains a constant distance from the above-mentioned shade.

14. In paragraph 1, The above display device: Further comprising a lower frame located at the lower side of the display panel and supporting the transparent panel, The above display panel: A display device further comprising a source PCB electrically connected to the display panel and positioned on the lower frame.

15. In paragraph 14, The above lower frame: A horizontal section on which the above source PCB is placed; A vertical portion connected to the horizontal portion and covering the front surface adjacent to the lower side of the transparent panel; and A PCB cover positioned opposite the horizontal portion of the lower frame with respect to the source PCB and covering the source PCB, The above PCB cover, A display device fixed to the above lower frame.

Images