Apparatus for displaying information media, especially an object for advertising purposes

WO2026018042A4PCT designated stage Publication Date: 2026-03-19INSTORE MEDIA KFT
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Patent Information

Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Filing Date
2025-07-15
Publication Date
2026-03-19

AI Technical Summary

Technical Problem

Existing display apparatuses for information media, particularly for advertising, limit viewing angles and movement possibilities, resulting in a less believable and spectacular illusion of floating objects.

Method used

An apparatus with a transparent inner chamber surrounded by wall elements and intermediate support elements, featuring a movable object with a control system and electric motor-operated movement mechanism, allowing the object to be viewed from multiple directions and moved dynamically, enhancing the illusion of floating.

Benefits of technology

The apparatus provides a more believable and spectacular illusion of floating objects by enabling viewing from all directions and dynamic movement, thereby improving consumer experience.

✦ Generated by Eureka AI based on patent content.

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Abstract

The invention relates to an apparatus (100) for displaying information carrier, an object (5), comprising an inner chamber (1), transparent wall elements (2) surrounding the chamber and intermediate support elements (3) connecting the wall elements (2), wherein the intermediate support elements (3) connecting the wall elements (2) are arranged in pairs facing each other around the inner chamber (1), and between a selected pair of opposing support elements (3) a transparent central wall element (4) is arranged, on which the object (5) is mounted on a support device (84) from two sides, wherein the object is formed by two object parts which, when placed on opposite sides of the intermediate transparent wall element have the same projection in a direction perpendicular to the transparent central wall element (4). A characteristic of the apparatus according to the invention is that the transparent central wall element (4) comprises a cutout provided with a movement mechanism (8), in which cutout the support device (84) is movably fixed in the movement mechanism (8), and the object further comprises a control system, an electric motor (52) operated by the control system and an electric power source (54) for moving the object (5) relative to transparent central wall element (4).
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Description

[0001] APPARATUS FOR DISPLAYING INFORMATION MEDIA, ESPECIALLY AN OBJECT

[0002] FOR ADVERTISING PURPOSES

[0003] The invention relates to an apparatus for displaying information media, especially an object for advertising purposes, comprising an inner chamber, transparent wall elements surrounding the chamber and intermediate support elements connecting the wall elements, wherein the intermediate support elements connecting the wall elements are arranged in pairs facing each other around the inner chamber, and between a selected pair of opposing support elements a transparent central wall element is arranged, on which the object is mounted on a support device from two sides, wherein the object is formed by two object parts which, when placed on opposite sides of the intermediate transparent wall element, have the same projection in a direction perpendicular to the transparent sheet.

[0004] Patent application EP2560525 describes an equipment for displaying information media, especially objects, goods and products and / or activity-presenting devices, which equipment has a chamber for receiving the information carrier to be displayed, the internal space of the chamber can be viewed from the outside in a given direction. The chamber has nontransparent side walls, a bottom, a top and a back wall, where the bottom and the top walls are separated from the back wall by a spacing and are provided with a circumferential strip in which a transparent sheet is located. The information carrier object to be displayed is located inside the chamber on the front side of the transparent sheet as viewed from the viewing direction, while light sources are arranged behind the transparent sheet.

[0005] The solution described in the document has several disadvantageous features, such as the fact that the information carrier placed in the chamber can only be viewed from a certain direction, and although the information carrier can be moved by moving the inner transparent sheet, it provides limited possibilities in terms of display, chamber design, and the mobility of the information carrier.

[0006] Another solution belonging to the state of the art is described in patent application EP1759373, in which a chamber for displaying information media, in particular objects, goods and products, is also described. The chamber, like the other solution, comprises a transparent sheet, on which in this case a holding device is arranged. The object is mounted on the holding device from two sides. The information carrier and / or its holding device are formed by at least two object parts which are arranged on two opposite sides of the transparent sheet and their projections viewed from a direction perpendicular to the transparent sheet are identical or substantially identical. In order to achieve a sufficient illusion effect, the chamber is designed in such a way that additional grooves are formed in the non-transparent side walls parallel to the groove for fixing the transparent sheet, so that the fixing groove does not draw the viewer's attention to the transparent sheet.

[0007] The solution results in a chamber that can be used in a significantly wider range of applications and is easier to observe, however, the movement of the object in the chamber becomes more limited to a certain extent, and the design and placement of the chamber are also subject to conditions.

[0008] The solutions described in the prior art therefore have numerous design limitations, and the illusion of floating is only provided from a limited viewing angle, i.e. it cannot be viewed from all directions. A further disadvantage of the existing solutions is that the appearance of floating is only possible in a static position or with limited movement possibilities, which deteriorates the quality of the illusion for the observer.

[0009] The solution according to the invention is based on the recognition that if the observer can view the information carrier, preferably an object, floating in the chamber from several directions, and the fact of fixation is masked by one or more different relative movements, then a more believable, more spectacular illusion is obtained, which enhances the consumer experience and helps to make the observer believe in the appearance of floating.

[0010] The aim of the invention is therefore to provide additional movement possibilities for the floating object and to expand the design possibilities of the apparatus providing the floating environment in such a way that the overall effect of it, due to its complexity and unexpected nature, enhances the effect of illusion of floating, thus ensuring a higher level of credibility for the generated illusion.

[0011] This aim is achieved by an apparatus comprising an inner chamber, transparent wall elements surrounding the chamber and intermediate support elements connecting the wall elements, wherein the intermediate support elements connecting the wall elements are arranged in pairs facing each other around the inner chamber, and between a selected pair of opposing support elements a transparent central wall element is arranged, on which the object is mounted on a support device from two sides, wherein the object is formed by two object parts which, when placed on both sides of the intermediate transparent wall element, have the same projection in a direction perpendicular to the transparent sheet, wherein the transparent central wall element comprises a cutout provided with a movement mechanism, in which cutout the support device is movably fixed in the movement mechanism, and the object further comprises a control system, an electric motor operated by the control system and an electric power source for moving the object.

[0012] In a preferred embodiment of the apparatus according to the invention, the movement mechanism comprises at least one rack gear arranged in the cutout of the transparent central wall element and at least one guide rail parallel to the rack gear, where an electric motor arranged in the object is connected to the rack gear of the movement mechanism by a gearwheel connection for movably fixing the object to the rack gear.

[0013] According to a further preferred embodiment of the apparatus of the invention, the object is designed to be rotatable about the axis of the support device.

[0014] In another preferred embodiment of the apparatus according to the invention, the object is provided with further mechanically operated moving elements symmetrically to the transparent central wall element.

[0015] In a further preferred embodiment of the apparatus according to the invention, the central wall element is a glass plate, preferably tempered glass.

[0016] In another further preferred embodiment of the apparatus according to the invention, the inner chamber is provided with lighting directed directly onto the object.

[0017] In a preferred embodiment of the apparatus according to the invention, the apparatus is provided with a rotating platform. In a preferred embodiment of the apparatus according to the invention, one of the transparent wall elements surrounding the chamber is an openable or removable door element.

[0018] In a preferred embodiment of the apparatus according to the invention, the chamber is a pressurized space.

[0019] The apparatus according to the invention is described below with reference to the accompanying figures, where:

[0020] Figures la and lb. schematically show a preferred embodiment of the apparatus;

[0021] Figures 2a and 2b. schematically show the embodiments of Figures la and lb without the object placed in the chamber;

[0022] Figure 3 shows a preferred embodiment of the movement mechanism of the apparatus;

[0023] Figure 4 is a sectional view of a part of the movement mechanism according to Figure 3;

[0024] Figure 5 shows a preferred complex assembly of parts of the apparatus, and

[0025] Figure 6 is a sectional view of the elements of Figure 5.

[0026] A preferred embodiment of the apparatus according to the invention is described in Fig. la. and lb. The apparatus 100 is essentially a transparent cabin, which has an inner chamber 1, where an apparently floating object 5 is arranged.

[0027] The apparatus 100 is provided with transparent wall elements 2, for example straight or curved glass panels, surrounding the chamber 1, between the transparent wall elements 2 intermediate support elements 3 that are substantially identical to each other are arranged. The support elements 3 are typically metal profile elements arranged vertically between an upper part 7 and a lower part 6, and ensure the division and cohesion of the transparent wall elements 2. The upper part 7 and the lower part 6 are concentrically provided with grooves or other fitting surface features known per se between the connection of the supporting elements 3 for receiving and / or fixing the transparent wall elements 2. The outer surface of the upper part 7, in particular in the case of a cylindrical design, its superficies, is preferably designed to be suitable for communicating information and / or attracting attention to the object 5 presented in the chamber 1. This can be achieved, for example, by installing an LED wall or other projection element, in such a way that it is designed with it at least partially or on its entire surface.

[0028] The intermediate support elements 3 are arranged in pairs, rotationally and axially symmetrically around the inner chamber 1, facing each other. A transparent central wall element 4, preferably a tempered glass sheet, is arranged between an arbitrarily chosen pair of intermediate support elements 3, which are located opposite each other. The glass sheet is fitted in a manner known per se, for example by means of a groove, but it is important that the design of the other intermediate support elements 3 is identical to the intermediate support elements 3 holding the transparent central wall element 4.

[0029] The object 5 is formed by two object parts which are arranged on both sides of the transparent central wall element 4 and have the same projection when viewed from a direction perpendicular to the transparent central wall element 4. The object 5 is movably attached to the transparent central wall element 4 from both sides in such a way that the transparent central wall element 4 comprises a cutout provided with a movement mechanism 8 as shown in Figs. 2a and 2b, in which there is a support device 84 movably fitted with the movement mechanism 8, for example, a shaft passing through the movement mechanism 8 formed on the central wall element 4, through which the two object parts are assembled to each other from two opposite sides of the transparent intermediate wall element.

[0030] More general implementation options of the movement mechanism are shown in Figures 3- 6. The movement mechanism 8 preferably includes at least one rack gear 81 arranged in the cutout of the transparent central wall element 4 and at least one, preferably several guide rails 83 parallel to the rack gear. In order to ensure that the object can be moved at a given height, it is connected to a gearwheel 82 in mechanical connection with an electric motor 51 arranged in the object 5. The movement mechanism thus formed is essentially a gearwheel - rack gear connection that can be moved along the rack gear 81 by controlling the electric motor 51, by means of which it is able to ensure the movement of the object 5 based on an arbitrary program by means of an external or internal control known per se.

[0031] The movement mechanism 8 described in the Figures shows a vertical longitudinal movement, however, the arrangement of the movement mechanism 8 can be designed to correspond to the movement in the plane of any arbitrary central wall element 4, and a solution is also conceivable where two mutually perpendicular movement mechanisms 8 are integrated, thereby also enabling coordinate-controlled movement.

[0032] In summary, the movement mechanism 8 is designed in such a way that its parts that move relative to each other movably connect the object 5 and the central wall element 4 within the object 5 or within its outer casing.

[0033] A preferred embodiment of the apparatus is designed so that it can be rotated at least partially or completely around its own axis by one or more additional separate electric motors, or by one or more other mechanical drives of the electric motor ensuring the movement of the support element. This can ensure the rotation of the object placed in the chamber around its own axis, or the further rotation of an object 5, for example a 4x4 "Rubik's cube", in parts. Such a mechanical solution is described in Figures 5 and 6. In the case of a 4x4 Rubik's cube, the individual segments are able to rotate independently of each other around their own axis in such a way that a rotation mechanism 52a, 52b is arranged in each of the divisions, which are driven in the present embodiment by additional separate electric motors. This design allows the individual segments to be moved separately according to a predetermined program, creating the appearance that the floating Rubik's cube is apparently solving itself.

[0034] Further information regarding the internal design of the object 5 is that the object 5 includes an electric power source 54 for powering the electric motors, for example a rechargeable electric battery, which can be periodically charged between operations either manually or by means of a charging device arranged in the lower part 6 or the upper part 7 of Figure 1, which is separately built into the apparatus or designed separately (not shown). The movement possibilities can be further expanded by rotating the entire apparatus around its own axis. The simplest way to do this is if the apparatus is arranged on a rotating platform, or if the apparatus 100 itself is integrated with a rotating platform part located in the lower part 6, which rotates around its own axis.

[0035] The inner chamber 1 further contains an internal lighting, in the design of which it is important that the lighting does not fall directly on any transparent wall element, but only illuminates the object 5, thus avoiding unwanted reflections. To ensure this, lighting elements, such as narrow-beam LED lighting, must be used, the light of which can be directed and are preferably arranged in the upper and / or lower part of the apparatus, the exact design of which, depending on the boundary conditions described here, and in the knowledge of the finished apparatus 100 and the object 5 placed in the apparatus 100, is within the knowledge of a person skilled in the art.

[0036] The inner chamber 1 is furthermore preferably designed as a temperature-controlled overpressure chamber, which is ensured by means of air circulation with a HEPA filter. The air thus circulated reduces the interior of the inner chamber 1, the central wall element 4 and the object 5 placed inside getting dusty, and maintains a favorable temperature for the electronic and mechanical components inside the inner chamber 1.

[0037] The apparatus according to the invention is thus a widely applicable special visual display device, the main advantages of which are that it has a widely applicable chamber that can be viewed from all directions, in which the presented object generates the illusion of floating, so that the object, in whole or in part, can be moved in several directions simultaneously.

Claims

AMENDED CLAIMS received by the International Bureau on 29 January 2026 (29.01.2026)Amended Claims1. Apparatus (100) comprising an inner chamber (1), transparent wall elements (2) surrounding the chamber and intermediate support elements (3) connecting the wall elements (2), wherein the intermediate support elements (3) connecting the wall elements (2) are arranged in pairs facing each other around the inner chamber (1), and between a selected pair of opposing support elements (3) a transparent central wall element (4) is arranged, on which the object (5) is mounted on a support device (84) from two sides, wherein the object is formed by two object parts which, when placed on both sides of the intermediate transparent wall element, have the same projection in a direction perpendicular to the transparent central wall element (4), characterized in that the transparent central wall element(4) comprises a cutout provided with a movement mechanism (8), in which cutout the support device (84) is movably fixed in the movement mechanism (8), wherein the movement mechanism (8) comprises at least one rack gear (81) arranged in the cutout of the transparent central wall element (4) and at least one guide rail (83) parallel to the rack gear (81), where an electric motor arranged in the object (5) is connected to the rack gear (81) of the movement mechanism (8) by a gearwheel (82) connection. and the object further comprises a control system, an electric motor (52) operated by the control system and an electric power source (54) for moving the object (5).

2. Apparatus (100) according to claim 1 characterized in that the object (5) is is mounted in a rotatable manner about the axis of the support device (84).

3. Apparatus (100) according to one of the previous claims characterized in that the object(5) is provided with further mechanical moving elements symmetrically to the transparent central wall element (4).

4. Apparatus (100) according to one of the previous claims characterized in that the central wall element (4) is a glass plate, advantageously tempered glass.

5. Apparatus (100) according to one of the previous claims characterized in that the inner chamber is provided with lighting directed directly onto the object.

6. Apparatus (100) according to one of the previous claims characterized in that the apparatus is provided with a rotating platform.

7. Apparatus (100) according to one of the previous claims characterized in that at least one of the wall elements (2) surrounding the chamber (1) is an openable or removable door element.

8. Apparatus (100) according to one of the previous claims characterized in that the chamber (1) is a pressurized space.