Information processing device, information processing method, and information processing program

Abstract

Provided are an information processing device, an information processing method, and an information processing program with which a designated URL can be attached to a moving image with less time and labor, when distributing the moving image on an SNS. In the present invention, it is possible to communicate with a user terminal, a client terminal, and a moving image distribution server. This invention comprises: a generation unit that generates a creator page of a user, which can be accessed by the user and through which transmission and reception of information with the user terminal can be executed; an embedding unit that embeds a pixel in the creator page; a reception unit that receives request information including the content of moving image production that the user requested from the client; a creator page setting unit that places commercial material information on the creator page; and an approval request unit that requests the client terminal to approve the moving image.

Description

Information processing device, information processing method, and information processing program

[0001] The present disclosure relates to an information processing device, an information processing method, and an information processing program.

[0002] Influencer marketing, which is one of the marketing techniques, is a marketing technique that influences consumer behavior by having influencers, who are influential senders on SNS (Social Networking Services), promote products, services, etc. (See, for example, Patent Literature 1.) Patent Literature 1 discloses a system for supporting the selection of influencers suitable for requesting the posting of information.

[0003] For example, when an influencer distributes a video promoting a product, service, etc. on social media, by attaching a specified URL to the video, an advertisement for the product, etc. can be displayed as a pop-up by clicking on a specified location on the video, thereby further increasing the effectiveness of the promotion.

[0004] JP 2023-094970 A

[0005] Distributing videos promoting products, services, etc. on social media requires complex procedures, such as issuing pixels, setting events, setting parameters, etc. on the site distributing the videos on social media, producing the video, and setting the URL of a webpage that will post information about the product, service, etc. for the video. Here, the above-mentioned pixel refers to a code installed on a specific website, and refers to a measurement tag or tracking code. Furthermore, it takes time and effort for influencers to select from the many products, services, etc. that are suitable for promotion.

[0006] In view of the above problems, the present invention aims to provide an information processing device, an information processing method, and an information processing program that are capable of distributing promotional videos on SNS with little time and effort.

[0007] A first aspect of the present invention is an information processing device comprising: a user terminal used by a user; a client terminal used by a requester; a generation unit that generates a creator page for the user that is capable of communicating with a video distribution server, accessible by the user, and capable of sending and receiving information to and from the user terminal; an embedding unit in the video distribution server, in which the user terminal sends information to the video distribution server to create an account for the user, sends a signal to the video distribution server requesting the issuance of a pixel, which is code to be installed on a specified website, and sends information to the video distribution server to set up an event, then receives the pixel from the user terminal and embeds it in the creator page; a reception unit that receives request information from the requester terminal including content of a video creation that the requester requests the user to create; a creator page setting unit that selects information from the content of the request information that is necessary for the user to create the video, sets it as product information, and posts the product information on the creator page; and an approval request unit that, after the user terminal posts the video created by the user on the creator page, sends the video created by the user to the client terminal and requests the client terminal to determine whether the content of the video created by the user is within the scope of the content described in the request information.

[0008] In the first aspect of the present invention, the video creator page of the user may further include a reward management unit that pays the user a reward for the public video posted on SNS after the video created by the user is published as a public video with an advertising URL attached.

[0009] In a first aspect of the present invention, after the approval receiving unit receives approval sent from the user terminal, and before the URL posting unit posts the URL on the creator page, the approval request unit may send information about the user terminal to the video distribution server and accept the approval of the user terminal sent from the video distribution server.

[0010] In the first aspect of the present invention, the device may further include a determination unit, which determines whether the content of the video created by the user is within the range of the content described in the product information.

[0011] In a first aspect of the present invention, the video display device may further include a memory unit that stores, as intermediate page data, information relating to an intermediate page, which is a web page that is displayed before transitioning to a client page when a video viewer clicks on an advertising URL set in a video created by the user, and an intermediate page setting unit that, upon receiving input from an administrator, reads out the information relating to the intermediate page from the memory unit and sets the display content of the intermediate page.

[0012] In the first aspect of the present invention, an intermediate page generating section may be further provided that generates intermediate page data based on the request information.

[0013] In a first aspect of the present invention, the device further includes a data analysis unit that performs data analysis of customer transmission efficiency for display patterns of intermediate pages and generates analysis result data, and the intermediate page generation unit may generate information related to the intermediate page based on the request information and the analysis result data.

[0014] In a first aspect of the present invention, the system further includes a data analysis unit that performs data analysis of customer transmission efficiency for display patterns of intermediate pages and generates analysis result data, and when generating a setting screen, the generation unit may present to the user an intermediate page with high customer transmission efficiency based on the analysis result data.

[0015] In a first aspect of the present invention, the intermediate page generation unit may generate information related to the intermediate page based on the request information and the analysis result data, using a large-scale language model and a text image generation model that generates images from text.

[0016] A second aspect of the present invention is an information processing method, comprising: an information processing device including a user terminal used by a user, a client terminal used by a requester, and a server capable of communicating with a video distribution server, the information processing device including a generation step in which the server generates a creator page for the user that is accessible by the user and capable of transmitting and receiving information to and from the user terminal; and a video distribution server in which the user terminal transmits information for creating an account for the user to the video distribution server, transmits a signal to the video distribution server requesting the issuance of a pixel, which is a code to be installed on a predetermined website, and transmits information for setting an event to the video distribution server, and then transmits the pixel from the user terminal. The gist of the process is to execute an embedding step of receiving the request information from the requester terminal and embedding it in the creator page; a receiving step of receiving request information from the requester terminal; a creator page setting step of selecting information from the request content necessary for the user to create a video as product information and posting the product information on the creator page; an approval request step of transmitting the video created by the user to the requester terminal after the user terminal posts the video created by the user on the creator page and requesting the requester terminal to determine whether the content of the video created by the user is within the range of the content described in the request information; and a URL posting step of posting the URL of the advertisement on the user's creator page.

[0017] A third aspect of the present invention is an information processing program, comprising: a generation function for generating a creator page for a user, the creator page being accessible to a computer that can communicate with a user terminal used by the user, a client terminal used by the requester, and a video distribution server, and that can transmit and receive information to and from the user terminal; The gist of the present invention is that the video distribution server has the following features: a user terminal sends information to the video distribution server for creating a user account, sends a signal to the video distribution server requesting the issuance of a pixel, which is code to be installed on a specified website, and after sending information for setting an event to the video distribution server, receives the pixel from the user terminal and embeds it in a creator page; a reception function for receiving request information from the requester terminal; a creator page setting function for selecting information from the contents of the request that is necessary for the user to create a video, setting it as product information, and posting the product information on the creator page; an approval request function for the user terminal posting the video created by the user on the creator page, and then sending the video created by the user to the requester terminal and requesting the requester terminal to determine whether the content of the video created by the user is within the range of the content described in the request information; and a URL posting function for posting an advertisement URL on the user's creator page.

[0018] According to the present invention, it is possible to provide an information processing device, an information processing method, and an information processing program that are capable of distributing videos on SNS with little time and effort.

[0019] 4(a) is a schematic diagram showing an example of an information processing device according to a first embodiment. FIG. 4(b) is a block diagram showing an example of the configuration and functional units of the information processing device according to the first embodiment. FIG. 4(c) is a schematic diagram showing an example of a management screen of the information processing device according to the first embodiment. FIG. 4(d) is a schematic diagram showing an example of a user's creator page, in which FIG. 4(a) is the screen when a user logs in to the creator page, FIG. 4(b) is a screen showing product information, FIG. 4(c) is a screen when acquiring a URL to be attached to a created video, and FIG. 4(d) is a screen showing a list of results. FIG. 4(c) is a flowchart explaining an information processing method according to the first embodiment. FIG. 6(a) is an example of a video created by a user, FIG. 6(b) is an example of an intermediate page, and FIG. 6(c) is an example of a client page. FIG. 6(c) is a diagram showing an example of a creator page setting screen of an information processing device according to a third embodiment. FIG. 6(c) is a diagram showing an example of a creator page setting screen for setting the display content of the intermediate page of the information processing device according to the third embodiment. FIG. 6(d) is a diagram showing examples of multiple patterns of intermediate pages.

[0020] Next, an embodiment of the present invention will be described with reference to the drawings. In the description of the drawings relating to the embodiment, the same or similar parts are designated by the same or similar reference numerals. However, it should be noted that the drawings are schematic, and the relationship between planar dimensions and the like may differ from the actual ones. Therefore, specific dimensions should be determined with reference to the following description. Furthermore, it goes without saying that the drawings may include parts with different dimensional relationships and ratios.

[0021] Furthermore, the embodiments are merely examples of devices and methods for embodying the technical idea of ​​the present invention, and the technical idea of ​​the present invention does not limit the configuration, arrangement, layout, etc. of each component to those described below. The technical idea of ​​the present invention can be modified in various ways within the technical scope defined by the claims.

[0022] (First Embodiment) An information processing device according to this embodiment, upon request from a client, requests a user to create a video with a URL of a webpage that contains information about a product, service, etc., and distribute the created video on SNS to advertise and promote the product, service, etc. When the user distributes the video with the URL of a webpage that contains information about the product, service, etc., on SNS, the information processing device according to this embodiment provides the user with information about the product or service for which advertising or promotion is requested, and information about the procedure for distributing the video on a video distribution server.

[0023] An information processing system using an information processing device according to this embodiment is shown in Fig. 1. As shown in Fig. 1, the information processing system 10 according to this embodiment includes a user terminal 11 used by a registered user, a video distribution server 12 that distributes videos on SNS, a client terminal 15 used by a requester, and a server 13 that can communicate with the user terminal 11, the video distribution server 12, and the client terminal 15 via a communication line 14. Hereinafter, this server 13 will be referred to as the information processing device 13.

[0024] The information processing device 13, video distribution server 12, client terminal 15, and user terminal 11 are various electronic computers (computing resources) such as personal computers (PCs), mainframes, workstations, cloud computing systems, and mobile terminals. The illustrated client terminal 15 is a personal computer, and the user terminal 11 is a mobile terminal, but these are merely examples and are not limiting. A display for display, as well as a keyboard, mouse, and other devices for input may be connected to the information processing device 13. The communication line 14 may be any communication network, such as the Internet, an optical network, or a telephone line network.

[0025] The requester is an advertiser such as a company that wishes to promote or advertise a product, service, etc., or a person acting on its behalf. The requester inputs request information into the requester terminal 15. The request information is information that describes the content of a request made by the information processing device 13 when multiple users registered on the information processing device 13 request that the product, service, etc. be promoted or advertised on the SNS. The requester terminal 15 accepts the input of the request information and transmits it to the information processing device 13.

[0026] Based on the request information received from the requester terminal 15, the information processing device 13 requests users registered with the information processing device 13 to promote and advertise products, services, etc. on the SNS. In this case, the user is requested to attach the URL of a webpage that posts information about the product, service, etc. to a video and post the video on the SNS. Attaching the URL of a webpage that posts information about the product, service, etc. to a video refers to setting the URL of a webpage or pop-up that displays the promotion and advertisement for the product, service, etc. as a link to the video. By attaching the URL of a webpage that posts information about the product, service, etc. to the video, clicking on a specific point in the video makes it possible to display the webpage promoting and advertising the product, service, etc. via a pop-up or the like.

[0027] The information processing device 13 selects one or more users from among multiple users registered on the information processing device 13 who are suitable for the product, service, etc. to be promoted or advertised, and requests the selected users to attach a URL of a webpage that posts information about the product, service, etc. to a video and post the video on the SNS. Criteria by which the information processing device 13 determines that one or more users registered on the information processing device 13 are suitable for requesting promotion or advertising of the product, service, etc. include, for example, that the one or more users registered on the information processing device 13 match the age group, gender, occupation, image, etc. targeted by the promotion or advertisement of the product, service, etc., that the content previously distributed on the SNS by one or more users registered on the information processing device 13 is related to the product, service, etc., or that the same or similar product, service, etc. has been advertised on the SNS.

[0028] A registered user is an influencer who has been registered in advance with the information processing device 13. By registering a user in advance with the information processing device 13, the user terminal 11 can receive video request information from the information processing device 13 via the communication line 14. Furthermore, as will be described later, by registering a user with the information processing device 13, a creator page for the user is generated. Information about the user when the user is registered with the information processing device 13 is stored in a user information storage unit 121, which will be described later.

[0029] The information processing device 13 according to this embodiment will be described with reference to Fig. 2. As shown in Fig. 2, the information processing device 13 according to this embodiment is composed of a CPU 21 for executing various calculations, a storage unit 22 for storing processing programs, data, etc., an I / O (input / output interface) 23, a display unit 24, an input unit 25, etc.

[0030] The I / O 23 is an interface, buffer, etc. for communication (transmission and reception).

[0031] The display unit 24 is a display device such as a display, and displays the results of calculations performed by the CPU 21, etc.

[0032] The input unit 25 is an input device such as a keyboard, a mouse, etc., and is realized by a device that receives input from the administrator of the information processing device 13 and transmits it to the CPU 21 .

[0033] The block diagram of Figure 2 shows the functional units within the CPU 21. When each functional unit of the CPU 21 is realized by software, the CPU 21 realizes it by executing instructions of a program, which is software that realizes each function. In detail, the CPU 21 includes a reception unit 210, a generation unit 211, a distribution server setting unit 212, an embedding unit 214, a creator page setting unit 215, an approval request unit 213, a URL setting unit 216, a reward management unit 218, etc. The storage unit 22 also includes a user information storage unit 221, a request content storage unit 222, etc.

[0034] The generation unit 211 generates a creator page for the user. A creator page is a web page, and each of multiple users registered with the information processing device 13 can view their own creator page. The generation unit 211 generates a creator page when a user is registered with the information processing device 13. The generation unit 211 generating a creator page means that the user can view a web page that displays information linked to the user on the user terminal 11. The creator page can be viewed only by users registered with the information processing device 13, and may be viewable by being authenticated by, for example, an ID number, a password, or the like set when the user registered with the information processing device 13.

[0035] On the creator page, the user can view and manage the user's name, publication media, distribution management, advertising search, performance management, report management, reward management, message box, affiliate introductions, etc. The information processing device 13 can post information exchanged between the user terminal 11 and the creator page, such as requests for video production from the user, video authentication, and display of video publishing procedures. The user can display the creator page on the user terminal 11 and execute information exchange between the information processing device 13 and the user terminal 11, such as contact from the information processing device 13 and video submission, on the creator page. The user accesses the creator page via the user terminal 11, displays the creator page on the user terminal 11, and views the creator page. The user terminal 11 accepts the user's input of an ID number and password and transmits the ID number and password to the information processing device 13. The information processing device 13 authenticates the user using the received ID number and password and transmits information stating that the user has been authenticated to the user terminal 11. The user terminal 11 is able to connect to the creator page by receiving information indicating that the user has been authenticated.

[0036] Furthermore, the generation unit 211 generates a chat field on the creator page, with the user using the user terminal 11 and the information processing device 13 according to this embodiment grouped together on the creator page. The information processing device 13 according to this embodiment can provide information to users by posting information in the chat field on the creator page. The information processing device 13 may post information in the chat field in response to an input from an administrator of the information processing device 13, or may automatically generate a response to a user's post using an automatic response system such as a chatbot in response to the content of the user's post in the chat field, and post the generated response in the chat field.

[0037] The distribution server setting unit 212 posts content on the creator page informing the user that in order to distribute a video with a URL of a webpage that contains information about products, services, etc. on SNS, the user needs to create an account on the video distribution server 12 and issue a pixel. The distribution server setting unit 212 may post on the creator page instructions for the user to create an account and issue a pixel. The distribution server setting unit 212 may also post the instructions in a chat space on the creator page. The following describes a case in which the distribution server setting unit 212 posts the instructions in a chat space.

[0038] As the first step of the above procedure, the distribution server setting unit 212 posts in the chat area that the user will transmit information to the video distribution server 12 for creating a user account on the video distribution server 12. In response to the user's input, the user terminal 11 transmits information for creating a user account to the video distribution server 12, and creates the user account on the video distribution server 12. The information for creating a user account includes the user's name, contact information, etc. The information for creating a user account may further include the user's date of birth, gender, occupation, etc.

[0039] The user terminal 11 may accept a user input to write in a chat field of the creator page displayed on the user terminal 11 that the user's account has been created on the video distribution server 12. In response to the user's post, the information processing device 13 may write in the chat field information regarding the issuance of a pixel, which is the next step in the procedure for creating the user's account on the video distribution server 12.

[0040] After a user account is created on the video distribution server 12, the user terminal 11 transmits a signal requesting a pixel to the video distribution server 12 in response to user input. Upon receiving the signal requesting a pixel transmitted from the user terminal 11, the video distribution server 12 issues the pixel. Here, the pixel used in the information processing device 13 according to this embodiment refers to a code installed on a specific website, such as a measurement tag or tracking code. By installing the pixel on a specific website, the video distribution server 12 can acquire information about the specific website. The information about the specific website includes advertisement / event information, a timestamp, an IP address, a user agent, a cookie, metadata, and button clicks. The advertisement / event information is information about an advertisement clicked by a user of the specific website or an event initiated by the user. Here, an event refers to an action that occurs on a website, such as adding an item to a shopping cart, adding payment information, or a website user submitting information to register. The timestamp is information about the time when a website user performs an action on the website, such as when a page is displayed. An IP address is associated with the computer a website visitor uses, and a user agent is the software a website visitor uses to access a given website.

[0041] The user terminal 11 may write in the chat field of the creator page displayed on the user terminal 11 that a pixel has been issued by the video distribution server 12. In response to the writing in the chat field, the information processing device 13 may write in the chat field information relating to the procedure for setting an event, which is the next step after the procedure for issuing a pixel.

[0042] When the pixel is issued by the video distribution server 12, the user terminal 11 transmits information for setting an event to the video distribution server 12 in response to a user input. Upon receiving the information for setting an event from the user terminal 11, the video distribution server 12 sets the event. Here, the event set by the video distribution server 12 refers to an action performed on a website, and refers to an event that the video distribution server 12 recognizes as a predetermined action being performed. Examples of predetermined actions include a website user clicking a specific button, arriving at a specific website page, or displaying a specific pop-up.

[0043] The user terminal 11 may accept a user input to write in a chat field on the creator page displayed on the user terminal 11 that an event has been set up on the video distribution server 12. In response to the user's post, the information processing device 13 may write information about the pixel request procedure, which is the next step after the event setting procedure, in the chat field.

[0044] When an event is set in the video distribution server 12, the user terminal 11 transmits pixels to the information processing device 13. When the information processing device 13 receives the pixels from the user terminal, the embedding unit 214 embeds the received pixels in the creator page.

[0045] The receiving unit 210 receives request information describing the request content from the requester terminal 15. The received request information is stored in the request content storage unit 222.

[0046] The content described in the request content is information that describes the request content when the client requests the information processing device 13 to create a video with the URL of a webpage that contains information about the product, service, etc., and to advertise and promote the product, service, etc., by distributing the video on SNS to users registered on the information processing device 13.

[0047] The contents described in the request content may include at least any of the following: request information, information about the company that provides the product, service, etc. that is to be promoted or advertised, information about the product, service, etc., the purpose of the promotion or advertisement, information such as the target age and gender, the release date if unreleased, the budget, etc. Furthermore, the contents described in the request content may be the specific content of the request, the content of the video, matters related to checking the created video on the information processing device 13 and the client terminal 15 before one or more users post the created video on SNS, etc.

[0048] The content described in the request may be, for example, information about the SNS on which the video will be published, the method of publication, information about the compensation to be paid to one or more users, the video recruitment period, the video publication period, etc. The content of the video may include the video length, the content implemented in the video such as music, effects, and dance, materials, posted images, required text, required hashtags, required tagging, expressions, prohibited items regarding keywords, etc., reference videos, etc.

[0049] In addition, the contents described in the request may include the specific contents of the request, the URL of the webpage that contains information about the product, service, etc., the contents of the video, matters regarding checking the created video before posting the video created by the user and accompanied by the URL of the webpage that contains information about the product, service, etc. on SNS, etc.

[0050] Furthermore, the content described in the request may be information regarding compensation for adding a URL of a web page that contains information about products, services, etc. to the video when the user distributes the video on SNS.

[0051] Furthermore, the content described in the request may include details of the user's request when creating a video, such as a post image, a required video length, a minimum performance time, required text, required hashtags, required tagging, music to be used, expressions, keywords, and other prohibited items, materials, etc.

[0052] The request details may further include the following prohibited content for the video: Forbidden content includes, for example, "comparison with other brands," "recognizable reflection of other brand names, logos, etc.," "criticism of brand products," "content related to alcohol, drugs, smoking, dangerous substances such as guns, violence, etc.," "content that infringes intellectual property, etc.," "use of materials for which the user does not have the right to use," "excessive filtering," "out-of-focus logos of products or the requester that appear in the video," etc.

[0053] Based on the request content received by the receiving unit 210, the creator page setting unit 215 selects information from the request content necessary for the user to create a video, sets it as product information, and posts the product information on the user's creator page. The information processing device 13 according to this embodiment requests the user to create a video with a URL for a webpage that posts information about the product, service, etc., and to advertise and promote the product, service, etc. by distributing the created video on SNS. The product information is information about the product, service, etc. related to the URL that is attached to the video requested from the user. The URL of the webpage that posts information about the product, service, etc. may be a website where the product, service, etc. can be purchased, applied for, reserved, etc. online.

[0054] When a user browses information about a product and accepts a request from the information processing device 13 to include a URL for a webpage that posts information about the product, service, etc. in the video when the user distributes the video on SNS, the user terminal 11 accepts input of information from the user stating that the user accepts the request. The user terminal 11 may transmit the information stating that the user accepts the request to the information processing device 13, or may post it on a creator page, or may post it in a chat space. In the following, the user terminal 11 will be described as posting the information stating that the user accepts the request in a chat space.

[0055] In response to the user terminal 11 posting information in the chat area stating acceptance, the approval request unit 213 may send information about the product and information about the user who accepted the request to the requester terminal 15, and may request approval to include in the video the URL of a web page that contains information about the product, service, etc., when the user who accepted the request distributes the video on SNS.

[0056] When the approval request unit 213 receives information stating that approval has been given from the requester terminal 15, it may post information in the chat area stating that the information stating that approval has been given from the requester terminal 15 has been received.

[0057] Next, the user creates a video to which the URL of a webpage that will post information about the product, service, etc. requested by the information processing device 13 is attached. At this point, the video created by the user does not yet need to be attached with the URL of a webpage that will post information about the product, service, etc. requested by the information processing device 13. The user terminal 11 posts the video created by the user on the user's creator page. The approval request unit 213 transmits the video created by the user to the requester terminal 15 and requests approval of the video created by the user from the requester terminal 15. Approval of the video created by the user means that the requester terminal 15 determines whether the content of the video created by the user is within the scope of the content described in the request details, and approves the video if it is within the scope.

[0058] In this case, the information processing device 13 checks whether the content of the video created by the user is within the range of the content described in the product information, and if the information processing device 13 determines that the content of the video created by the user is within the range of the content described in the product information, the approval request unit 213 may be configured to be able to send the video created by the user to the client terminal 15.

[0059] When the information processing device 13 checks whether the content of the video created by the user is within the range of the content described in the product information, the CPU 21 of the information processing device 13 may further include a determination unit. The determination unit determines whether the content of the video created by the user is within the range of the content described in the product information.

[0060] The determination unit may analyze the content of the video created by the user by image analysis, video analysis, etc., extract data, and compare it with the request content described in the product information to determine whether the content of the video created by the user is within the range of the content described in the product information. For example, the determination unit may use image analysis to determine whether the video created by the user contains any prohibited content, etc.

[0061] If the determination unit determines that the content of the video created by the user is within the range of the content described in the product information, the determination result is positive, and the information processing device 13 transmits the video created by the user to the requester terminal 15. If the determination unit determines that the content of the video created by the user deviates from the range of the content described in the product information, the determination result is negative, and the information processing device 13 may post the negative determination result in the chat space. In this case, the user terminal 11 may accept input from the user of the result of the determination as to whether to re-create a video that falls within the range of the content described in the product information or to cancel production. The user terminal 11 may post information describing the determination result in the user's chat space.

[0062] When the requester terminal 15 receives a video created by a user, it determines whether the content of the video created by the user is within the range of the content described in the request content, and sends information describing the determination result to the approval request unit 213.

[0063] When the approval request unit 213 receives information describing the judgment result from the requester terminal 15, if the judgment result received by the approval request unit 213 from the requester terminal 15 is that the content of the video created by the user is within the range of the content described in the request content, the approval request unit 213 determines that the judgment result is acceptable and posts a message in the user's chat area that the judgment result is acceptable.

[0064] If the determination result received by the approval request unit 213 from the requester terminal 15 indicates that the content of the video created by the user deviates from the range of content described in the request content, the approval request unit 213 posts the determination result in the chat field. In this case, the user terminal 11 may accept input from the user of the result of the determination as to whether to re-create a video that falls within the range of content described in the request content, or to cancel production. The user terminal 11 may post information describing the determination result in the chat field.

[0065] Here, the URL setting unit 216 may post parameters of the URL of the advertisement. As will be described later, when a user sets a URL for a created video, the user may also set parameters of the URL of the advertisement for the created video. If parameters of the URL of the advertisement are set for the created video, when the video link is clicked after the video is published, a pop-up displayed on the creator page will be different depending on the parameters of the URL of the advertisement, and after the pop-up is closed, the advertisements displayed on the creator page will also be sorted in an order according to the parameters.

[0066] When the approval request unit 213 of the user terminal 11 receives the judgment result from the requester terminal 15 and posts it in the chat area, the user terminal 11 registers the URL of the creator page as a product link together with the video created by the user in the video distribution server 12. After this, the video distribution server 12 examines whether the video created by the user can be made public.

[0067] After the review is performed in the video distribution server 12, the user terminal 11 receives a notification of the review result from the video distribution server 12. If the review result indicates that the video created by the user can be made public, the user terminal 11 sets the URL of a creator page for the video created by the user, generates a public video, and makes the public video public on the SNS.

[0068] The user terminal 11 writes information in the chat space stating that the public video has been made public.

[0069] The information processing device 13 according to this embodiment may display a management screen 30, an example of which is shown in Fig. 3, on the display unit 24 to perform management of multiple users registered in the information processing device 13, distribution management, advertising management, performance management, report management, log management, billing management, payment management, contact management, etc. In Fig. 3, users are represented as affiliates. In Fig. 3, a list of registered affiliates, the account status of each affiliate, login date and time, etc. are displayed.

[0070] After the public video is posted on the SNS, the reward management unit 218 pays the user a reward. The reward may be paid or free. If the reward is paid, the amount may be a fixed amount or may be determined based on the results. The reward may be determined based on the content described in the request. The results may be, for example, the number of views of the public video, or the number of accesses from the public video to the URL of the advertisement, or the actual purchase of a product, service, etc. after accessing the URL of the advertisement from the public video. The reward amount may be determined, for example, after a predetermined time has passed after the public video is posted on the SNS, or, for example, when the results reach a predetermined standard after the public video is posted on the SNS. The reward amount may be determined automatically or by an administrator of the information processing device 13. The reward amount may be determined and paid only once or continuously.

[0071] The embedding unit 214 embeds the pixels issued by the video distribution server 12 into the creator page, allowing the reward management unit 218 to obtain information about the above-mentioned achievements on the creator page. The reward management unit 218 transmits information about the achievements obtained on the creator page to the requester terminal 15. Here, the requester terminal 15 may determine a reward amount based on the achievements. The requester terminal 15 transmits the determination result or the reward amount to the information processing device 13. The reward management unit 218 may determine the reward amount to be paid to the user based on the determination result, and post the determined reward amount on the creator page.

[0072] An example of the remuneration payment flow is shown below. The remuneration management unit 218 creates payment information on the tally execution date in accordance with the settings of the closing date of the tally period, the tally execution date, and the scheduled transfer date. A payment notice based on the current month's remuneration information is issued.

[0073] The remuneration management unit 218 posts the payment notice on the creator page. The payment notice may be sent to the user by mail or email.

[0074] When the remuneration payment to the user's desired financial institution is completed on the scheduled transfer date, the remuneration management unit 218 changes the payment status on the creator page from "unprocessed" to "paid."

[0075] Figure 4 shows an example of a user's create page displayed on the user terminal 11. Figure 4(a) is the screen displayed when a user logs in to the creator page, and allows the user to view and manage the user's name, publication media, distribution management, ad search, performance management, report management, reward management, message box, affiliate introductions, etc. Figure 4(b) is a screen displaying information about a product for which the user has accepted a request from the information processing device 13. Figure 4(c) is a screen displayed when the user receives a request from the information processing device 13 and acquires a URL related to a product, service, etc. to be attached to a created video. Figure 4(d) is a screen displaying a list of results achieved by publishing a video created by the user.

[0076] The information processing method according to this embodiment will be described with reference to the flowchart of FIG.

[0077] In step S501, the generation unit generates a creator page for the user (generation step).

[0078] In step S502, the user terminal creates a user account, issues a pixel, and sets an event on the video distribution server in response to the user's input, and after sending the pixel to the information processing device, the embedding unit embeds the received pixel in the creator page (embedding step).

[0079] In step S503, the reception unit receives request information from the requester terminal (reception step).

[0080] In step S504, the creator page setting unit selects information necessary for the user to create a video from the contents of the request, sets it as product information, and posts the product information on the creator page (creator page setting step).

[0081] In step S505, the approval request unit transmits the video created by the user to the client terminal and requests the client terminal to determine whether the content of the video created by the user is within the range of the content described in the request information (approval request step).

[0082] In step S506, the approval request unit 213 writes the determination result received from the client terminal 15 in the chat unit (determination result writing step).

[0083] Second Embodiment When a user is registered in the information processing device 13, the information processing device according to this embodiment stores information about the user as user information in the user information storage unit 121. At this time, information about multiple users is classified by user attributes, and the classified content is described in the user information. Examples of the classified content include the user's age, gender, number of fans of the user, age group, number of video views, and content frequently used in the user's videos.

[0084] By classifying users in this way and storing the user information, for example, when an information processing device transmits information requesting a user to create a video with an advertisement URL, the request can be directed to users who match the requested content. For example, by displaying the user classification content on the management screen 30 shown in FIG. 3, the request can be directed to users who match the requested content.

[0085] (Third Embodiment) The information processing device according to this embodiment is the information processing device described in the first embodiment, and further includes a function for generating and managing a web page (hereinafter referred to as an intermediate page) that is displayed before transitioning to the web page specified by the advertisement URL (hereinafter referred to as a client page) when a video viewer clicks on a link to the advertisement URL displayed on the video after the video created by a user is published, and a function for optimizing the customer transmission efficiency of the intermediate page through data analysis. This allows users to distribute promotional videos on social media with little time and effort, while maximizing advertising effectiveness by allowing the administrator to optimize the intermediate page. The intermediate page refers to a web page that is displayed before transitioning to the final client page when a video viewer clicks on an advertisement URL set in a video created by the user.

[0086] The information processing device according to this embodiment will be described with reference to Figs. 6 to 9. Fig. 6(a) is an example of a video created by a user, to which an advertisement URL is set. When a video viewer clicks the "Details" button 61 in Fig. 6(a), an intermediate page shown in Fig. 6(b) is displayed. When a video viewer clicks the "Honey Products" button 62 in Fig. 6(b), a client page shown in Fig. 6(c) is displayed.

[0087] The intermediate page is set and managed by an administrator of the information processing device according to this embodiment. The generation unit 211 generates a management screen to be displayed on the display unit 24, and the administrator of the information processing device according to this embodiment manages the intermediate page within the management screen displayed on the display unit 24. The settings of the intermediate page are displayed on the user's creator page, but the user cannot set, change, or manage the intermediate page. This allows the user to concentrate on the procedures for issuing pixels, setting events, and setting URLs, and reduces the burden on the user because the user does not need to deal with changes to link settings or pixel issuance specifications on the video distribution server 12. For example, when specifications such as link settings on the video distribution server 12 are changed, the administrator can adjust the settings of the intermediate page, thereby reducing the user's workload.

[0088] In addition, by having the administrator set up an intermediate page that matches the client's product image and target demographic, the click rate of video viewers and the rate at which customers are sent to the client page can be improved.

[0089] Fig. 7 shows an example of a first setting screen of the management screen for setting an advertisement URL for a video created by a user. The first setting screen of the management screen shown in Fig. 7 is a user interface for the administrator to manage intermediate pages. The generation unit 211 generates the first setting screen and displays it on the display unit 24. On the first setting screen shown in Fig. 7, the administrator can set an intermediate page to be displayed when transitioning to a client page. Fig. 7 shows a banner image 71 to be displayed on the intermediate page.

[0090] In the information processing device according to this embodiment, an administrator can set the display content of the intermediate page. When the administrator clicks on the first setting screen shown in Fig. 7, a second setting screen of the management screen for setting the display content of the intermediate page, shown in Fig. 8, is displayed.

[0091] Fig. 8 shows an example of a second setting screen of the management screen for setting the display content of the intermediate page. The second setting screen of the management screen shown in Fig. 8 is a user interface that allows the administrator to adjust the display content of the intermediate page, such as the banner image and buttons. The generation unit 211 generates the second setting screen and displays it on the display unit 24. The administrator can set the link banner type, image pattern, link pattern, link text, banner image, etc. on the second setting screen shown in Fig. 8. The link banner type refers to the design of the intermediate page, the image pattern refers to the method of displaying the image, and the link pattern refers to the method of displaying the link.

[0092] FIG. 9 shows examples of multiple intermediate page patterns set on the second setting screen shown in FIG. 8 for the intermediate page shown in FIG. 6( b). FIG. 9( a) shows an intermediate page when the display pattern is set to "image banner with title," the link pattern is set to "default button," and the link text is set to "Go next." The intermediate page in this case is composed of a title 91, a banner image 95, and a link button 92 that reads "Go next." FIG. 9( b) shows an intermediate page when the display pattern is set to "image banner without title," the link pattern is set to "orange button," and the link text is set to "Click here for details." The intermediate page in this case displays a link button 93 that reads "Click here for details." FIG. 9( c) shows an intermediate page when the display pattern is set to "no image banner." Only the client's URL 94 is displayed on the intermediate page in this case. FIG. 9( d) shows an intermediate page when the display pattern is set to "image banner only." Only the banner image 95 is displayed on the intermediate page in this case. The intermediate page shown in FIG. 9D is set so that when any location on the intermediate page is clicked, the client page shown in FIG. 6C is displayed.

[0093] The information processing device according to this embodiment may further include an intermediate page generation unit, an intermediate page setting unit, and a data analysis unit. These functional units work in conjunction with the creator page and pixel embedding mechanism of the first embodiment to improve the efficiency of the administrator's generation and management of intermediate pages.

[0094] The intermediate page generation unit generates intermediate page data based on the request information. The intermediate page generation unit may generate intermediate page data based on the request information and user attribute information stored in the user information storage unit 221. The intermediate page data includes a banner image, a link banner type, an image pattern, a link pattern, link text, etc. This data is stored in the storage unit 22 and reflected on the management screen displayed on the display 24 of the administrator terminal and on the user's creator page. However, the user can only view the intermediate page data on the creator page, but cannot set or change it.

[0095] Alternatively, the administrator may create intermediate page data and store it in the storage unit 22 .

[0096] The information processing device according to this embodiment further includes an intermediate page setting unit that accepts inputs by an administrator to set and change the display content of the intermediate page via a first setting screen and a second setting screen of the management screen displayed on the display 24 of the information processing device 13.

[0097] The intermediate page setting unit receives input from the administrator and updates the intermediate page data stored in the storage unit 22. For example, if the administrator selects "Link text: 'Click here for more information'" on the second setting screen, the intermediate page setting unit generates new intermediate page data and stores it in the storage unit 22. The updated intermediate page data is reflected on the user's creator page and linked to the advertising URL set by the user for the video. This allows the user to publish a video using the intermediate page set by the administrator while following the pixel embedding and URL setting procedures in the first embodiment.

[0098] The information processing device according to this embodiment may further include a data analysis unit. The data analysis unit may measure, for each setting item of the intermediate page shown in FIG. 8 , the number of times the intermediate page is displayed, the number of clicks by video viewers on a button that sends customers from the intermediate page to the client page, and the like, perform data analysis to determine which display pattern of the intermediate page is most efficient at sending customers, and store the analysis results as analysis result data in the storage unit 22. When performing this data analysis, the data analysis unit may take into consideration trends by client, by product category, by attributes of target customers such as gender and age, by user, by region, device information, and the characteristics of each SNS platform.

[0099] The data analysis unit may evaluate customer transfer efficiency in real time based on the data collected using the pixel in the first embodiment. The analysis result data is reflected on the management screen and is used when the administrator adjusts the settings of the intermediate page.

[0100] The intermediate page generation unit may generate an intermediate page with high customer transmission efficiency based on the analysis results. The intermediate page generation unit may also automatically generate an intermediate page with high customer transmission efficiency based on the content to be displayed on the intermediate page, such as the user's geographic information, OS information, or the content of a video created by the user. Alternatively, the information processing device according to this embodiment may present an intermediate page setting with high customer transmission efficiency on the management screen when the administrator sets the intermediate page.

[0101] The intermediate page generation unit may generate a banner image, link banner type, image pattern, link pattern, link text, etc. of the intermediate page based on the request information and the analysis result data stored in the storage unit 22, and store them as intermediate page data in the storage unit 22. When the setting screen shown in Fig. 8 is displayed, settings for an intermediate page with good customer transfer efficiency may be presented on the management screen based on the analysis result data stored in the storage unit 22.

[0102] The intermediate page generation unit may generate intermediate page data using a large-scale language model and a general-purpose text image generation model that generates images from text, based on the request information and the analysis result data stored in the storage unit 22. The intermediate page generation unit may generate a banner image of the intermediate page using the general-purpose text image generation model, based on the request information and the analysis result data stored in the storage unit 22. The intermediate page generation unit may generate link text, etc., using the large-scale language model, based on the request information and the analysis result data stored in the storage unit 22. The intermediate page generation unit may create an image generation prompt using the large-scale language model, based on the request information and the analysis result data stored in the storage unit 22, and generate a banner image of the intermediate page using the general-purpose image generation model, based on the created image generation prompt.

[0103] As mentioned above, the present invention naturally includes various embodiments not described herein. Therefore, the technical scope of the present invention is defined only by the invention-specifying matters according to the scope of the claims that are appropriate from the above description.

[0104] REFERENCE SIGNS LIST 10 Information processing system 11 User terminal 12 Video distribution server 13 Information processing device 14 Communication circuit 15 Requester terminal 21 CPU 22 Storage unit 23 I / O 24 Display unit 25 Input unit 210 Reception unit 211 Generation unit 212 Distribution server setting unit 213 Approval request unit 214 Embedding unit 215 Creator page setting unit 216 URL setting unit 218 Remuneration management unit 221 User information storage unit 222 Request content storage unit 30 Management screen 61 "Details" button 71 Banner image 91 Title 92, 93 Link buttons 94 URL 95 Banner image

Claims

1. A generation unit that generates a creator page for the user, which is capable of communicating with a user terminal used by a user, a requester terminal used by a requester, and a video distribution server, and which is accessible by the user and capable of sending and receiving information to and from the user terminal; an embedding unit in the video distribution server, in which the user terminal sends information to the video distribution server for creating an account for the user, sends a signal to the video distribution server requesting the issuance of a pixel, which is code to be installed on a specified website, and sends information to the video distribution server for setting up an event, receives the pixel from the user terminal, and embeds it in the creator page; a receiving unit that receives request information from the requester terminal, including the content of the video creation that the requester requests the user to create; a creator page setting unit that selects information from the content of the request information that is necessary for the user to create a video, sets it as product information, and posts the product information on the creator page; An information processing device comprising: an approval request unit that, after the user terminal posts the video created by the user on the creator page, sends the video created by the user to the requester terminal and requests the requester terminal to determine whether the content of the video created by the user is within the range of the content described in the request information.

2. The information processing device according to claim 1, further comprising a reward management unit that pays the user a reward for the public video posted on a social networking site after the video created by the user is published as a public video on the user's creator page with the URL of the creator page attached.

3. The information processing device described in claim 1, characterized in that the approval request unit sends information about the user terminal to the requester terminal before sending the video created by the user to the requester terminal, and accepts approval of the user terminal sent from the requester terminal.

4. An information processing device as described in claim 1, further comprising a judgment unit, which judges whether the content of the video created by the user is within the range of the content described in the product information.

5. The information processing device according to claim 1, further comprising: a memory unit that stores, as intermediate page data, information relating to an intermediate page, which is a web page that is displayed before transitioning to a client page when a video viewer clicks on an advertising URL set in the video created by the user; and an intermediate page setting unit that, upon receiving input from an administrator, reads out information relating to the intermediate page from the memory unit and sets the display content of the intermediate page.

6. The information processing apparatus according to claim 5, further comprising an intermediate page generating unit that generates the intermediate page data based on the request information.

7. An information processing device as described in claim 6, further comprising a data analysis unit that performs data analysis of customer referral efficiency for the display pattern of the intermediate page and generates analysis result data, wherein the intermediate page generation unit generates information related to the intermediate page based on the request information and the analysis result data.

8. The information processing device described in claim 5, further comprising a data analysis unit that performs data analysis of customer transmission efficiency for the display pattern of the intermediate page and generates analysis result data, wherein when generating a setting screen, the generation unit presents the intermediate page with high customer transmission efficiency to the user based on the analysis result data.

9. The information processing device described in claim 7, characterized in that the intermediate page generation unit generates information related to the intermediate page based on the request information and the analysis result data using a large-scale language model and a text image generation model that generates images from text.

10. An information processing device comprising a user terminal used by a user, a requester terminal used by a requester, and a server capable of communicating with a video distribution server, comprising: a generation step in which the server generates a creator page for the user that is accessible by the user and capable of sending and receiving information to and from the user terminal; an embedding step in which the user terminal, in the video distribution server, sends information for creating an account for the user to the video distribution server in response to input from the user, sends a signal to the video distribution server requesting a pixel, which is code to be installed on a predetermined website, sends information for setting an event to the video distribution server, and then embeds the received pixel in the creator page; a receiving step in which request information is received from the requester terminal; and a creator page setting step in which information necessary for the user to create a video is selected from the content of the request information and set as product information, and the product information is posted on the creator page. an approval request step in which the user terminal posts the video created by the user on the creator page, and then the video created by the user is sent to the requester terminal, and the requester terminal is requested to determine whether the content of the video created by the user is within the range of the content described in the request information.

11. A computer capable of communicating with a user terminal used by a user, a requester terminal used by a requester, and a video distribution server includes: a generation function for generating a creator page for the user that is accessible by the user and capable of sending and receiving information to and from the user terminal; an embedding function in the video distribution server, in which the user terminal sends information for creating an account for the user to the video distribution server in response to input from the user, sends a signal to the video distribution server requesting the issuance of a pixel, which is code to be installed on a specified website, and sends information for setting an event to the video distribution server, and then embeds the received pixel in the creator page; a receiving function for receiving request information from the requester terminal; and a creator page setting function for selecting information from the content of the request information necessary for the user to create a video, setting it as product information, and posting the product information on the creator page. An information processing program that realizes the following: an approval request function in which, after the user terminal posts the video created by the user on the creator page, the video created by the user is sent to the requester terminal, and the requester terminal is requested to determine whether the content of the video created by the user is within the range of the content described in the request information.

Images