Information search method and apparatus, and device and storage medium

Abstract

Provided in the embodiments of the present disclosure are an information search method and apparatus, and a device and a storage medium. The method comprises: presenting a playing interface of media content; presenting target bullet-screen content in the playing interface of the media content, wherein the target bullet-screen content comprises a search guidance item and a target search item; and in response to a preset operation associated with the target bullet-screen content having been received, presenting a search result page, wherein the search result page displays a group of search results determined on the basis of the target search item. In this way, in the embodiments of the present disclosure, search guidance can be performed by means of the search guidance item in the target bullet-screen content. In addition, in the embodiments of the present disclosure, the search result page can also be jumped to by means of target bullet-screen content, thereby improving the search efficiency.

Description

Methods, apparatus, devices and storage media for information retrieval

[0001] This application claims priority to Chinese Patent Application No. 202411187344.8, filed on August 27, 2024, entitled "Method, Apparatus, Device and Storage Medium for Information Search", the entire contents of which are incorporated herein by reference. Technical Field

[0002] The exemplary embodiments disclosed herein generally relate to the field of computers, and particularly to methods, apparatuses, devices, and computer-readable storage media for information retrieval. Background Technology

[0003] With the development of computer technology, more and more applications are able to provide media content. Various types of media content can provide people with information, education, lifestyle, and entertainment. When viewers are interested in specific content within the media, they can go to the search page and enter relevant search terms to conduct a search. Summary of the Invention

[0004] In a first aspect of this disclosure, an information search method is provided. The method includes: presenting a playback interface of media content; presenting target bullet screen content in the playback interface of the media content, the target bullet screen content including search guidance items and target search items; and, in response to receiving a preset operation associated with the target bullet screen content, presenting a search results page, the search results page displaying a set of search results determined based on the target search items.

[0005] In a second aspect of this disclosure, an apparatus for information retrieval is provided. The apparatus includes: a playback interface presentation module configured to present a playback interface of media content; a target bullet comment presentation module configured to present target bullet comment content, including search guidance items and target search items, within the playback interface of the media content; and a search result presentation module configured to present a search result page in response to receiving a preset operation associated with the target bullet comment content, the search result page displaying a set of search results determined based on the target search items.

[0006] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the device to perform the method of the first aspect.

[0007] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The computer-readable storage medium stores computer-executable instructions that can be executed by a processor to implement the method of the first aspect.

[0008] In a fifth aspect of this disclosure, a computer program product is provided, which is tangibly stored in a computer storage medium and includes computer-executable instructions that, when executed by a device, cause the device to perform the method of the first aspect.

[0009] It should be understood that the content described in this content section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0011] Figure 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

[0012] Figures 2A to 2D illustrate interactive diagrams of information search according to several examples of embodiments of the present disclosure;

[0013] Figure 3 shows a flowchart of an information search process according to some embodiments of the present disclosure;

[0014] Figure 4 shows a block diagram of an apparatus for information retrieval according to some embodiments of the present disclosure; and

[0015] Figure 5 shows a block diagram of an electronic device capable of implementing several embodiments of the present disclosure. Detailed Implementation

[0016] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0017] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0018] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, which can display the prompt message in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0019] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0020] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0021] The term "in response to" as used herein refers to a state in which a corresponding event occurs or a condition is satisfied. It will be understood that the timing of subsequent actions performed in response to such event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is met. For example, in some cases, subsequent actions may be performed immediately upon the occurrence of the event or the fulfillment of the condition; while in others, they may be performed some time after the occurrence of the event or the fulfillment of the condition.

[0022] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0023] It should be noted that the headings of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and embodiments of any type may be included under any section / subsection. Furthermore, embodiments described in any section / subsection may be combined in any way with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0024] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below. The terms "first", "second", etc., may refer to different or the same objects. Other explicit and implicit definitions may also be included below.

[0025] As briefly mentioned earlier, with the development of computer technology, more and more applications are able to provide media content. Various types of media content can provide people with information, education, lifestyle, and entertainment. When viewers are interested in specific content within the media, they can go to the search page and enter relevant search terms to conduct a search.

[0026] Embodiments of this disclosure propose a scheme for information retrieval. According to various embodiments of this disclosure, a media content playback interface is presented; within the media content playback interface, target bullet screen content is presented, the target bullet screen content including search guidance items and target search items; and in response to receiving a preset operation associated with the target bullet screen content, a search results page is presented, the search results page displaying a set of search results determined based on the target search items.

[0027] In this way, the embodiments of this disclosure present search guidance items within the target bullet screen content, making the target bullet screen content more eye-catching, providing users with better search guidance, and thus improving the user experience. Furthermore, presenting bullet screen content within the media content playback interface allows users to navigate to the search results page by interacting with the bullet screen content, thereby improving search efficiency.

[0028] In this disclosure, all information associated with users (including but not limited to historical search terms, reference information, etc. mentioned below) is obtained and used with the user's knowledge and authorization.

[0029] Example embodiments of this disclosure are described below with reference to the accompanying drawings.

[0030] Example Environment

[0031] Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in Figure 1, the example environment 100 may include an electronic device 110.

[0032] In this example environment 100, electronic device 110 may run an application 120 for providing and viewing media content. Application 120 may be any suitable type of application for providing and viewing media content, examples of which may include, but are not limited to, online video applications, social applications, content sharing applications, etc. User 140 may interact with application 120 via electronic device 110 and / or its attached devices.

[0033] In environment 100 of Figure 1, if application 120 is active, electronic device 110 can display interface 150 corresponding to application 120. Interface 150 may include various pages provided by application 120, such as media content playback pages, search pages, and search results pages.

[0034] In some embodiments, electronic device 110 communicates with server 130 to provide services to application 120. Server 130 can provide functions such as management, configuration, and maintenance of the application or website.

[0035] Electronic device 110 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, handheld computers, portable gaming terminals, VR / AR devices, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, electronic device 110 can also support any type of user-facing interface (such as "wearable" circuitry).

[0036] Server 130 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks, and big data and artificial intelligence platforms. Server 130 may include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, etc. Server 130 can provide backend services for applications 120 that support information search in electronic devices 110.

[0037] A communication connection can be established between server 130 and electronic device 110. This communication connection can be established via wired or wireless means. The communication connection may include, but is not limited to, Bluetooth, mobile network, Universal Serial Bus (USB), and Wireless Fidelity (WiFi) connections; the embodiments of this disclosure are not limited in this respect. In the embodiments of this disclosure, server 130 and electronic device 110 can achieve signaling interaction through the communication connection between them.

[0038] It should be understood that the structure and function of the various elements in environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of this disclosure.

[0039] The various example implementations of this disclosure will be described in detail below.

[0040] Example information search

[0041] The following description of an example information search process according to embodiments of the present disclosure will be made with reference to Figures 2A to 2D. Figures 2A to 2D illustrate example interfaces 200A to 200D according to some embodiments of the present disclosure. The example interfaces may be implemented by suitable electronic devices or combinations of electronic devices (e.g., electronic device 110 in Figure 1, server 130, or a combination of one or more of these devices).

[0042] In some embodiments, the electronic device 110 presents a media content playback interface. As an example, as shown in FIG2A, FIGS. 2A to 2D illustrate an interactive schematic diagram of information search according to an embodiment of the present invention. The electronic device 110 may present a media content playback interface 200A as shown in FIG2A in interface 150. The playback interface 200A may include multiple controls for interacting with the media content, and the multiple controls may include one or more of the following: like control, comment control, favorite control, and share control.

[0043] In some embodiments, the electronic device 110 presents target bullet screen content in the media content playback interface, the target bullet screen content including search guidance items and target search items.

[0044] As an example, as shown in Figure 2A, the electronic device 110 can display target bullet screen content 210 on the media content playback interface. The search guidance item in the target bullet screen content 210 can be, for example, a text prompt (i.e., "Everyone is searching for"), and the target search item can be, for example, "snow mountain". In some scenarios, the electronic device 110 can scroll through multiple bullet screen contents on the interface 200A.

[0045] In some embodiments, the electronic device 110 can display search guidance items in the target bullet screen in a first style. The electronic device 110 can also display the target search item in the target bullet screen content in a second style, where the first style differs from the second style. As an example, as shown in Figure 2A, the electronic device 110 can display the search guidance item (i.e., "Everyone is searching") in bold and underline the target search item (i.e., "Snow Mountain") to present the target search item using the second style. By displaying the search guidance item and the target search item in different styles, users can more clearly grasp the target bullet screen content, thereby providing better search guidance.

[0046] In some embodiments, the search guide includes preset text elements and / or preset graphic elements. As an example, as shown in Figure 2A, the search guide may be a text element (i.e., "People are searching for"). In some scenarios, as shown in Figure 2D, the search guide may also be a combination of text and graphic elements, where the text content may be, for example, "People are searching for", and the image element may be, for example, a background with a preset color set below the search guide.

[0047] In some embodiments, the target bullet screen content is associated with a preset playback time. The electronic device 110 can respond to the current playback time of the media content matching the preset playback time and present the target bullet screen content on the playback interface.

[0048] As an example, as shown in Figure 2A, the media content playback interface 200A also includes a progress bar 230 for indicating the playback time of the media content. The electronic device 110 can display the target bullet screen content 210 in the media content playback interface in response to the progress bar 230 reaching a preset position (i.e., the playback time of the media content matches the preset playback time).

[0049] In some embodiments, the preset playback progress is determined based on the playback time corresponding to a set of historical search operations associated with the target search item. As an example, the preset playback time can be determined based on the temporal distribution of the number of times the target search item is used. For instance, if the target search item is used most frequently at 1 minute and 30 seconds, the preset playback time can be set to 1 minute and 30 seconds.

[0050] In some scenarios, server 130 can obtain the time point when each search item is used. Furthermore, server 130 can use each search item and the time point when each search item is used as the input sequence of a clustering model, and determine the playback time when each search item should be presented based on the output of the clustering model.

[0051] In some embodiments, the electronic device 110, in response to receiving a preset operation associated with the target bullet screen content, presents a search results page, which displays a set of search results determined based on the target search term.

[0052] In some scenarios, as shown in Figures 2A and 2C, electronic device 110 can respond to user 140's selection of target bullet screen content 210 by displaying a search results page associated with the target search item in interface 200C.

[0053] In other scenarios, as shown in Figures 2B and 2C, electronic device 110 may respond to user 140's selection of search control 220-1 in search bar 220 by presenting a search results page associated with the first search item in interface 200C.

[0054] In some embodiments, the electronic device 110 may display a search control in response to a selection of target bullet screen content. Further, the electronic device 110 may receive a selection of the search control.

[0055] As an example, as shown in Figure 2B, the electronic device 110 can display an interactive control bar 220 in response to a user 140's selection of the target bullet screen content 210. The interactive control bar 220 includes multiple controls for interacting with the target bullet screen content; the user can select any control in the interactive bar 220 to interact with the target bullet screen content. The interactive bar 220 includes at least a search control 220-1.

[0056] In some embodiments, the electronic device 110 may receive a trigger on a target area in the target bullet screen content that is associated with the target search term. As an example, as shown in FIG2B, the electronic device 110 may receive a selection by the user 140 of the area corresponding to “snow mountain” (i.e., the target search term) in the target bullet screen content 210, and present the interactive control bar 220.

[0057] In some embodiments, server 130 may obtain a set of candidate search terms associated with media content. Further, server 130 may determine a target search term from the set of candidate search terms based on the matching degree between the candidate search terms and the media content.

[0058] As an example, after determining a set of candidate search terms, server 130 can calculate the relevance of multiple search terms to the media content using an arbitrary relevance algorithm, and then determine the target search term based on the relevance. This method improves the relevance between the target search term and the media content, thereby making the search results obtained through the search terms more accurate.

[0059] In some embodiments, the target bullet screen content is generated based on historical search information of the media content. As an example, server 130 can obtain historical search information of the media content and extract multiple candidate search terms from the historical search information. Further, server 130 can determine the target search term based on the popularity information of the multiple candidate search terms. Popularity information is used to indicate the number of times the candidate search term has been used within a preset time period.

[0060] In some embodiments, the media content is associated with multiple bullet comments generated based on historical search information, the number of multiple bullet comments is less than a threshold number, and the presentation time interval between adjacent bullet comments exceeds a preset duration.

[0061] As an example, server 130 can generate multiple bullet comments based on historical search information of the media content, with each bullet comment associated with the media content. Electronic device 110 can display the first bullet comment, wait a preset time, and then display the second bullet comment. This ensures that only one searchable bullet comment is displayed on the media content playback interface, making the playback interface simpler and improving the user experience.

[0062] In this way, the embodiments of this disclosure can present a search results page based on the user's preset operations on the bullet screen content, thereby improving the efficiency of information acquisition.

[0063] Example. Procedure

[0064] Figure 3 shows a flowchart of an example process 300 for information searching according to some embodiments of the present disclosure. Process 300 can be implemented at electronic device 110. Process 300 will now be described with reference to Figure 1.

[0065] As shown in Figure 3, in box 310, the electronic device 110 displays the media content playback interface.

[0066] In frame 320, electronic device 110 displays target bullet screen content in the media content playback interface. The target bullet screen content includes search guidance items and target search items.

[0067] In box 330, electronic device 110, in response to receiving a preset operation associated with the target bullet screen content, presents a search results page, which displays a set of search results determined based on the target search term.

[0068] In some embodiments, receiving a preset operation associated with the target bullet screen content includes: presenting a search control in response to a selection of the target bullet screen content; and receiving a selection of the search control.

[0069] In some embodiments, method 300 further includes: displaying search guidance items in the target bullet screen content in a first style; and displaying target search items in the target bullet screen content in a second style, wherein the first style is different from the second style.

[0070] In some embodiments, receiving a preset operation associated with the target bullet screen content includes receiving a trigger on a target area in the target bullet screen content that is associated with a target search term.

[0071] In some embodiments, the target bullet screen content is associated with a preset playback time, and the target bullet screen content is presented in the playback interface of the media content, including: in response to the current playback time of the media content matching the preset playback time, the target bullet screen content is presented in the playback interface.

[0072] In some embodiments, the preset playback progress is determined based on the playback time corresponding to a set of historical search operations associated with the target search item.

[0073] In some embodiments, the target search term is determined based on the following process: obtaining a set of candidate search terms associated with the media content; and determining the target search term from the set of candidate search terms based on the matching degree between the set of candidate search terms and the media content.

[0074] In some embodiments, the target bullet screen content is generated based on historical search information of media content.

[0075] In some embodiments, the media content is associated with multiple bullet comments generated based on historical search information, the number of multiple bullet comments is less than a threshold number, and the presentation time interval between adjacent bullet comments exceeds a preset duration.

[0076] In some embodiments, search guides include preset text elements and / or preset graphic elements.

[0077] Example devices and equipment

[0078] Embodiments of this disclosure also provide corresponding apparatus for implementing the methods or processes described above. Figure 4 shows a schematic structural block diagram of an apparatus 400 for information retrieval according to certain embodiments of this disclosure. The apparatus 400 may be implemented as or included in the electronic device 110. The various modules / components in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0079] As shown in Figure 4, the device 400 includes a playback interface presentation module 410, configured to present a playback interface for media content; a target bullet screen presentation module 420, configured to present target bullet screen content in the playback interface for media content, the target bullet screen content including search guidance items and target search items; and a search result presentation module 430, configured to present a search result page in response to receiving a preset operation associated with the target bullet screen content, the search result page displaying a set of search results determined based on the target search items.

[0080] In some embodiments, the search result presentation module 430 is further configured to: present a search control in response to a selection of target bullet screen content; and receive a selection of the search control.

[0081] In some embodiments, the device 400 further includes a style setting module configured to display search guidance items in the target bullet screen content in a first style; and to display target search items in the target bullet screen content in a second style, wherein the first style is different from the second style.

[0082] In some embodiments, the search result presentation module 430 is further configured to receive a trigger on a target area in the target bullet screen content that is associated with the target search term.

[0083] In some embodiments, the target bullet screen content is associated with a preset playback time, and the target bullet screen presentation module 420 is further configured to: present the target bullet screen content on the playback interface in response to the current playback time of the media content matching the preset playback time.

[0084] In some embodiments, the preset playback progress is determined based on the playback time corresponding to a set of historical search operations associated with the target search item.

[0085] In some embodiments, the target search term is determined based on the following process: obtaining a set of candidate search terms associated with the media content; and determining the target search term from the set of candidate search terms based on the matching degree between the set of candidate search terms and the media content.

[0086] In some embodiments, the target bullet screen content is generated based on historical search information of media content.

[0087] In some embodiments, the media content is associated with multiple bullet comments generated based on historical search information, the number of multiple bullet comments is less than a threshold number, and the presentation time interval between adjacent bullet comments exceeds a preset duration.

[0088] In some embodiments, search guides include preset text elements and / or preset graphic elements.

[0089] The units included in device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units may be implemented using software and / or firmware, such as machine-executable instructions stored on a storage medium. In addition to or as an alternative to machine-executable instructions, some or all of the units in device 400 may be implemented at least partially by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that may be used include field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), systems-on-chips (SoCs), complex programmable logic devices (CPLDs), and so on.

[0090] Figure 5 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 500 shown in Figure 5 is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. The electronic device 500 shown in Figure 5 can be used to implement the electronic device 110 of Figure 1.

[0091] As shown in Figure 5, the electronic device 500 is in the form of a general-purpose electronic device. Components of the electronic device 500 may include, but are not limited to, one or more processing units or processors 510, memory 520, storage devices 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processor 510 may be a physical or virtual processor and is capable of performing various processes according to the programs stored in the memory 520. In a multiprocessor system, multiple processors execute computer-executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0092] Electronic device 500 typically includes multiple computer storage media. Such media can be any accessible media that is accessible to electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 520 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 530 can be removable or non-removable media and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and / or data and can be accessed within electronic device 500.

[0093] Electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 520 may include computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0094] Communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functionality of components of electronic device 500 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, electronic device 500 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

[0095] Input device 550 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 560 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 500 can also communicate with one or more external devices (not shown) via communication unit 540 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 500, or with any device that enables electronic device 500 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0096] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0097] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0098] These computer-readable program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processor of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner; thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0099] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0100] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0101] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. An information retrieval method, comprising: The interface for displaying media content; In the playback interface of the media content, target bullet screen content is presented, which includes search guidance items and target search items; as well as In response to receiving a preset operation associated with the target bullet screen content, a search results page is presented, which displays a set of search results determined based on the target search item.

2. The method according to claim 1, wherein receiving the preset operation associated with the target bullet screen content includes: In response to the selection of the target bullet screen content, a search control is displayed; as well as Receive the selection of the search control.

3. The method according to claim 1, further comprising: The search guide item is displayed in the target bullet screen content using a first style; as well as The target search item is displayed in the target bullet screen content in a second style, where the first style is different from the second style.

4. The method of claim 3, wherein receiving the preset operation associated with the target bullet screen content includes: Receive a trigger on the target area in the target barrage content that is associated with the target search item.

5. The method according to claim 1, wherein the target bullet screen content is associated with a preset playback time, and presenting the target bullet screen content in the playback interface of the media content includes: In response to the current playback time of the media content matching the preset playback time, the target bullet screen content is displayed on the playback interface.

6. The method of claim 5, wherein the preset playback progress is determined based on the playback time corresponding to a set of historical search operations associated with the target search item.

7. The method of claim 1, wherein the target search term is determined based on the following process: Obtain a set of candidate search terms associated with the media content; and The target search term is determined from the set of candidate search terms based on the matching degree between the candidate search terms and the media content.

8. The method according to claim 1, wherein the target bullet screen content is generated based on the historical search information of the media content.

9. The method according to claim 8, wherein the media content is associated with multiple bullet comments generated based on the historical search information, the number of the multiple bullet comments is less than a threshold number, and the presentation time interval between adjacent bullet comments in the multiple bullet comments exceeds a preset duration.

10. The method according to claim 1, wherein the search guide includes preset text elements and / or preset graphic elements.

11. An apparatus for information retrieval, comprising: The playback interface presentation module is configured to present the playback interface for media content; The target bullet screen presentation module is configured to present target bullet screen content in the playback interface of the media content, the target bullet screen content including search guidance items and target search items; as well as The search results presentation module is configured to present a search results page in response to receiving a preset operation associated with the target bullet screen content. The search results page displays a set of search results determined based on the target search item.

12. An electronic device, comprising: At least one processor; as well as At least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions causing the electronic device to perform the method according to any one of claims 1 to 10 when executed by the at least one processor.

13. A computer-readable storage medium having stored thereon computer-executable instructions that, when executed by a processor, implement the method according to any one of claims 1 to 10.

14. A computer program product tangibly stored in a computer storage medium and comprising computer-executable instructions that, when executed by a device, cause the device to perform the method according to any one of claims 1 to 10.

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