The invention discloses a preparation method of an eucommia extract product, comprising the following steps of: (1) extraction of a solvent, wherein the solvent is selected from water, methanol, ethanol, isopropanol, 1-butanol, glycol, 1,2-propylene glycol, 1,3-propylene glycol, 1,3-butylene glycol, acetone, ethyl acetate or their combination; (2) separation of an extract and residue so as to obtain the extract; (3) recovery of the optional solvent; and (4) optional dissolution or dilution. The eucommia extract product obtained by the method has antioxidation and UVA and UVB irradiation resistant effects, and can be used for ageing resistance of skin, especially light ageing resistance. The eucommia extract product can be used as a cosmetic additive or medicinal active component. The invention also discloses an application of the eucommia extract product in preparation of cosmetics or medicines for skin ageing resistance, especially for light ageing resistance.