Calculation method and system for online gift exchange of retail transaction promotion

Abstract

The invention discloses a calculation method for online gift exchange of retail transaction promotion. The method comprises the following steps: firstly, collecting various information, including customer transaction information, promotion gift giving activity information and online gift exchange activity information; secondly, according to the current user and the selected promotion gift activity, matching a promotion gift exchange rule, and calculating an optimal gift exchange scheme; then, according to the promotion gift activity selected by the current user and the selected gift, calculating whether the gift exchange scheme accords with a gift rule; and finally, according to the final gift exchange scheme, generating a gift issuing record and completing gift issuing. According to the method, the gift exchange scheme can be automatically calculated, and the user is supported to adjust based on the optimal exchange scheme, so that the calculation complexity of the promotion gift is reduced, the work efficiency of the promotion gift and the gift exchange experience of the user are improved, and the cost of the promotion gift is greatly reduced.

Description

Technical Field

[0001] The present invention relates to the field of computer information processing technology, and in particular to a calculation method and system for online gift redemption for retail transaction promotions. Background Art

[0002] In daily retail transactions, promotional gifts have become one of the common means to promote transactions. Various forms of promotional gift activities are constantly emerging in terms of improving sales performance on anniversaries / holidays, attracting brand members, and creating momentum for new products.

[0003] Existing promotional gifting technologies usually require customers to go to a service desk or designated location to redeem transaction gifts, or to redeem gifts for a single transaction at a cashier. When a transaction occurs, the gift that can be given for the transaction is calculated based on the promotion rules corresponding to the transaction goods, calculated through the cash register system, and distributed by the cashier. For multiple transactions by the same customer, it is more dependent on the offline service desk to manually calculate the promotional gift results and distribute them. Customers need to queue up to redeem gifts, which wastes time and requires the merchant to send someone to calculate and redeem the gifts, wasting labor costs.

[0004] A Chinese patent (publication number: CN 118037406 A) discloses an intelligent matching recommendation system for redemption of user points data. The invention obtains the user's shopping information to analyze the user's consumption habits of gifts; obtains the gift redemption frequency, redemption amount and redemption experience praise, and analyzes the platform redemption popularity of gifts; obtains the sales volume of the same product of the gift on the e-commerce platform, and analyzes the market popularity of the gift; obtains the user's historical redemption records and browsing records, and analyzes the user's redemption interest in gifts; further comprehensively evaluates the gift redemption recommendation index, and obtains the user's gift redemption recommendation ranking; and matches and analyzes the user's points redemption gifts from multiple dimensions. Summary of the invention

[0005] In view of the deficiencies in the prior art, the present invention provides a method and system for calculating online gift redemption for retail transaction promotions.

[0006] In a first aspect, the present invention provides a method for calculating a retail transaction promotion online redemption gift, the method comprising the following steps:

[0007] Collect a variety of information, including customer transaction information, promotional gift information, and online gift redemption information;

[0008] According to the current user and the promotional gift activities chosen, match the promotional gift redemption rules and calculate the optimal gift redemption plan;

[0009] Calculate whether the gift redemption plan complies with the gift rules based on the promotional gift activity and gift items currently selected by the user;

[0010] According to the final gift redemption plan, generate gift distribution records and complete gift distribution.

[0011] In a second aspect, the present invention provides a computing system for online gift redemption for retail transaction promotions, comprising:

[0012] The information collection module is used to collect a variety of information, including customer transaction information, promotional gift information, and online gift redemption information;

[0013] The promotional gift calculation module is used to match the promotional gift exchange rules according to the current user and the promotional gift activities selected to participate in, and calculate the optimal gift exchange plan;

[0014] The online gift exchange module is used to calculate whether the gift exchange plan complies with the gift rules based on the promotional gift activity and gift selected by the current user;

[0015] The gift distribution form module is used to generate gift distribution records and complete gift distribution according to the final gift redemption plan.

[0016] In a third aspect, the present invention provides a computing device for online redemption of retail transaction promotions, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements a computing method for online redemption of retail transaction promotions when executing the computer program.

[0017] In a fourth aspect, the present invention provides a computer-readable storage medium comprising instructions which, when executed on a computer, enable the computer to execute a calculation method for online redemption of retail transaction promotions.

[0018] The beneficial effects of the present invention are that the present invention can automatically calculate gift redemption plans and support users to make adjustments based on the optimal redemption plan, thereby reducing the complexity of promotional gift calculations, improving the work efficiency of promotional gifts and user gift redemption experience, and greatly reducing the cost of promotional gifts. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] Figure 1 is a method flow chart of an embodiment of the present application;

[0020] Figure 2 is a system schematic diagram of an embodiment of the present application;

[0021] Figure 3 It is a schematic diagram of the equipment of an embodiment of the present application. DETAILED DESCRIPTION

[0022] The following is a detailed description of the embodiments of the present invention. The specific descriptions described herein are for the purpose of illustrating the present invention, but not for limiting the present invention.

[0023] When the following description refers to the drawings, unless otherwise indicated, the same numbers in different drawings represent the same or similar elements. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Instead, they are only examples of devices and methods consistent with some aspects of the present application as detailed in the attached claims.

[0024] The terms used in this application are for the purpose of describing specific embodiments only and are not intended to limit this application. The singular forms of "a", "said" and "the" used in this application and the appended claims are also intended to include plural forms unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used herein refers to and includes any or all possible combinations of one or more associated listed items.

[0025] The overall technical concept of this application is: by obtaining user identity information and user transaction data, according to the promotional activity rules, the optimal redemption plan is calculated for the user to submit for redemption. At the same time, the user is supported to make adjustments based on the optimal redemption plan, choose the gifts they want, and check whether the redemption plan meets the redemption rules. After the verification is passed and the user confirms, the online redemption and gift distribution are completed.

[0026] like Figure 1 As shown, the embodiment of the present application provides a method for calculating online redemption of retail transaction promotions, including the following steps:

[0027] S1: Collect customer transaction information, including but not limited to: transaction serial number, transaction commodity information, transaction commodity amount and quantity, payment information and customer identity;

[0028] S2: Collecting promotional gift information, including but not limited to: the time of promotional gifts, the identity of customers participating in the gifts, the products participating in the gifts, the payment methods for those not participating in the gifts, the types of coupons not participating in the gifts, the gifts and the rules of the gifts;

[0029] S3: Collect information about online gift redemption activities, including but not limited to: time, theme, offline prize redemption location and poster content;

[0030] S4: According to the current user and the promotional gift activities selected, match the promotional gift redemption rules and calculate the optimal gift plan;

[0031] S5: Calculate whether the gift redemption plan complies with the gift rules based on the promotional gift activity and gift selected by the current user;

[0032] S6: Generate gift distribution records and complete gift distribution according to the final gift redemption plan.

[0033] In one embodiment, the promotion gift redemption rule is illustrated by taking the example of giving out coupons:

[0034] If 0 < redeemable consumption amount Total < Limt1, no coupon is given;

[0035] If Limt1 ≤ redeemable consumption amount Total < Limt2, a coupon worth Amt1 yuan is given;

[0036] If Limt2 ≤ redeemable consumption amount Total < Limt3, a coupon worth Amt2 yuan is given;

[0037] If Limt3 ≤ redeemable consumption amount Total, a coupon worth Amt3 yuan is given.

[0038] Among them, Limt1, Limt2, and Limt3 are set consumption amount thresholds, and the more the consumption, the more the coupon amount given.

[0039] In one embodiment, the promotion gift is calculated using a segmented algorithm, a segmented cumulative algorithm, a cumulative downward algorithm, or a balance cumulative algorithm. More specifically:

[0040] The formula for the segmented algorithm is:

[0041] When Limt1 ≤ Total < Limt2, the coupon amount (n) = Amt1;

[0042] When Limt2 ≤ Total < Limt3, the coupon amount (n) = Amt2;

[0043] When Limt3 ≤ Total, the coupon amount (n) = Amt3;

[0044] The formula for the cumulative downward algorithm is:

[0045] When Limt1 ≤ Total < Limt2, the coupon amount (n) = Amt1;

[0046] When Limt2 ≤ Total < Limt3, the coupon amount (n) = Amt2;

[0047] When Limt3 ≤ Total, the coupon amount (n) = Amt3;

[0048] The formula for the segmented cumulative algorithm is:

[0049]

[0050] It should be noted that:

[0051] Redeemable amount = total payment amount of participating promotional products - amount of non-participating payment methods - amount of non-participating gift card types and amount of non-participating payment methods without duplication;

[0052] In the segmented and segmented cumulative algorithms, users can only choose to change the number of gifts in the optimal redemption plan when redeeming gifts; in the cumulative downward algorithm, you can arbitrarily select gifts to combine within the redeemable amount, and the remaining redeemable balance of the current redemption transaction will be directly cleared; in the balance cumulative algorithm, you can arbitrarily select gifts to combine within the redeemable amount, and the remaining redeemable balance of the current redemption transaction can be left for the next redemption.

[0053] In one embodiment, the calculation of whether the gift exchange plan complies with the gift rules is specifically:

[0054] Calculate all possible gift sets based on the selected gift activities and transaction information;

[0055] Determine whether the selected gift is a subset of the gift set. If so, the gift complies with the promotional gift rules. Otherwise, it does not comply with the promotional gift rules.

[0056] like Figure 2 As shown, based on any of the above embodiments, the embodiment of the present application further provides a computing system for online redemption of retail transaction promotions, including:

[0057] The information collection module is used to collect a variety of information, including customer transaction information, promotional gift information, and online gift redemption information;

[0058] The promotional gift calculation module is used to match the promotional gift exchange rules according to the current user and the promotional gift activities selected to participate in, and calculate the optimal gift exchange plan;

[0059] The online gift exchange module is used to calculate whether the gift exchange plan complies with the gift rules based on the promotional gift activity and gift selected by the current user;

[0060] The gift distribution form module is used to generate gift distribution records and complete gift distribution according to the final gift redemption plan.

[0061] In one embodiment, the system may further include:

[0062] A customer retail transaction storage module is used to store customer transaction information;

[0063] Promotional activity management module, used to set and store information related to promotional gift activity rules;

[0064] The promotion activity online gift redemption configuration module is used to set and store online gift redemption activity information;

[0065] Furthermore, the online gift redemption module is used to provide gift plans for users to submit for redemption based on user identity, user retail transaction data, and gift rules for promotional activities, or to submit for redemption based on the gift plan modified by the user;

[0066] Furthermore, the online gift redemption module allows users to confirm the redemption order and provides a redemption order preview mode after verifying whether the gift redemption plan meets the redemption rules.

[0067] like Figure 3 As shown, based on any of the above embodiments, an embodiment of the present application also provides a computing device for online redemption of retail transaction promotions, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor, and when the processor executes the computer program, it implements the computing method for online redemption of retail transaction promotions.

[0068] Based on any of the above embodiments, an embodiment of the present application also provides a computer-readable storage medium, including instructions, which, when executed on a computer, enable the computer to execute the calculation method for online gift redemption for retail transaction promotions.

[0069] Through the description of the above implementation methods, those skilled in the art can clearly understand that each implementation method can be implemented by means of software plus a necessary general hardware platform, and of course, it can also be implemented by hardware. Based on this understanding, the above technical solution is essentially or the part that contributes to the prior art can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, a disk, an optical disk, etc., including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each embodiment or some parts of the embodiments.

[0070] Those skilled in the art will readily appreciate other embodiments of the present application after considering the specification and practicing the invention disclosed herein. The present application is intended to cover any modification, use or adaptation of the present application, which follows the general principles of the present application and includes common knowledge or customary techniques in the art that are not disclosed in the present application. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present application are indicated by the following claims.

[0071] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of more restrictions, the elements defined by the sentence "comprises a ..." do not exclude the existence of other identical elements in the process, method, commodity or device including the elements.

[0072] The above examples illustrate the present invention. For those skilled in the art, any changes and modifications made according to the technical solution of this application are within the scope of protection of the technical solution of the present invention.

Claims

1. A method for calculating online gift redemption for retail transaction promotions, characterized in that The method comprises the following steps: Collect a variety of information, including customer transaction information, promotional gift information, and online gift redemption information; According to the current user and the promotional gift activities chosen, match the promotional gift redemption rules and calculate the optimal gift redemption plan; Calculate whether the gift redemption plan complies with the gift rules based on the promotional gift activity and gift items currently selected by the user; According to the final gift redemption plan, generate gift distribution records and complete gift distribution.

2. A method for calculating online gift redemption for retail transaction promotions according to claim 1, characterized in that: The customer transaction information includes transaction serial number, transaction commodity information, transaction commodity amount and quantity, payment information and customer identity.

3. A method for calculating online gift redemption for retail transaction promotions according to claim 1, characterized in that: The promotional gift information includes the time of the promotional gift, the identity of the customer participating in the gift, the goods participating in the gift, the payment method for not participating in the gift, the type of coupons not participating in the gift, and the gift and the rules of the gift.

4. A method for calculating online redemption of retail transaction promotions according to claim 1, characterized in that: The online gift redemption activity information includes time, theme, offline prize redemption location and poster content.

5. A method for calculating online gift redemption for retail transaction promotions according to claim 1, characterized in that: The promotional gifts are calculated using a segmented algorithm, a segmented cumulative algorithm, a cumulative downward algorithm or a balance cumulative algorithm.

6. A method for calculating online redemption of retail transaction promotions according to any one of claims 1 to 5, characterized in that: The promotional gift redemption rules are as follows: coupons of different amounts are determined based on the total amount of redeemable consumption. When the total amount is lower than the set minimum redeemable consumption amount, no coupons will be given.

7. A method for calculating online redemption of retail transaction promotions according to claim 6, characterized in that: The calculation of whether the gift exchange plan complies with the gift rules is specifically: Calculate all possible gift sets based on the selected gift activities and transaction information; Determine whether the selected gift is a subset of the gift set. If so, the gift complies with the promotional gift rules; otherwise, it does not comply with the promotional gift rules.

8. A calculation system for online gift redemption for retail transaction promotions, characterized in that: include: The information collection module is used to collect a variety of information, including customer transaction information, promotional gift information, and online gift redemption information; The promotional gift calculation module is used to match the promotional gift exchange rules according to the current user and the promotional gift activities selected to participate in, and calculate the optimal gift exchange plan; The online gift exchange module is used to calculate whether the gift exchange plan complies with the gift rules based on the promotional gift activity and gift selected by the current user; The gift distribution form module is used to generate gift distribution records and complete gift distribution according to the final gift redemption plan.

9. A computing device for redeeming gifts for retail transaction promotions online, comprising a memory, a processor, and a computer program stored in the memory and capable of running on the processor, characterized in that: When the processor executes the computer program, the method according to any one of claims 1 to 7 is implemented.

10. A computer-readable storage medium comprising instructions, characterized in that: When the method is executed on a computer, the computer is enabled to execute the method according to any one of claims 1 to 7.

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