54 results about "Gift giving" patented technology

The invention discloses a gift giving method and device, computer equipment and a computer readable storage medium. The gift giving method comprises the steps of displaying a plurality of candidate gift giving purposes; in response to a selection operation for the target gift purpose, displaying a plurality of candidate commodities under the commodity attributes corresponding to the target gift purpose; in response to a gift giving operation for the target candidate commodity, generating a target gift card based on gift giving information for the target candidate commodity, and sending the target gift card to a user session window of the giver account and the gift giving object account through the giver account, and enabling the gift object account to obtain the target candidate commodity through the target gift card. According to the embodiment of the invention, the interactive mode of interaction between users is enriched, the current user is helped to select the proper commodity more conveniently for presentation, various requirements of the user are met, and the use experience of the user is improved.

The embodiment of the invention provides a live broadcast stream processing method and device, computer equipment, a storage medium and a program product, and relates to the technical field of video live broadcast, and the method comprises the steps: obtaining gift information given by a user in a live broadcast room; determining a background effect of the live broadcast room according to the gift information, wherein the background effect comprises a to-be-replaced live broadcast room background image and the duration of the live broadcast room background image; determining a video frame to be subjected to background replacement in an original live broadcast stream corresponding to the live broadcast room based on the duration and the gift giving time in the gift information; and performing background replacement processing on the video frame to be subjected to background replacement in the original live broadcast stream according to the live broadcast room background image to obtain a target live broadcast stream. According to the technical scheme of the embodiment of the invention, the background of the live broadcasting room can be dynamically switched along with the gift giving behavior of the user, and the interaction experience is improved.

The invention provides a virtual gift generation method and device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the steps that in response to a gift creation instruction, a gift creation page is displayed, and a plurality of virtual clothes for a target virtual image to wear and a plurality of dynamic behaviors for the target virtual image to execute are displayed in the gift creation page; determining a target virtual costume and a target dynamic behavior in response to a selection operation on the plurality of virtual costumes and the plurality of dynamic behaviors; in response to the gift generation operation, displaying a generated first virtual gift based on the target virtual costume, the target dynamic behavior and the target virtual image, the first virtual gift being used for presenting a dynamic effect that the target virtual image executes the target dynamic behavior by wearing the target virtual costume; and in response to a gift sending operation in the target live broadcast room, displaying the first virtual gift in the target live broadcast room. According to the method, the personalization and interestingness of gift giving are enhanced, and the interaction rate of the live broadcasting room is improved.

The invention provides a data processing method and device for cross-border e-commerce. The method comprises the steps of receiving a user identifier of a user meeting a preset requirement of a live broadcast room of a shopping mall; for the user identifier of each user, distributing two-dimensional coordinates of a lottery drawing area of the live broadcasting room, so that the users and the corresponding two-dimensional coordinates are in one-to-one mapping; enabling commodity icons of commodities confirmed by merchants in the live broadcasting room to continuously move in the lottery drawing area; when the lottery drawing moment is confirmed, the commodity icon of the commodity stops moving, and the commodity at the position where the two-dimensional coordinate of the user is located is determined as a winning commodity of the user; displaying the winning commodity in a shopping cart of the user; and displaying the winning commodity in the shopping cart of the other user in response to a gift giving operation of the user on the other user, and clearing the winning commodity in the shopping cart of the user at the same time. According to the method disclosed by the invention, the interaction experience of lottery drawing commodities is improved.

This application relates to the field of network live broadcast technology, and proposes a method, device, electronic device and storage medium for displaying gift information in a live broadcast room. The method includes: the client responds to a gift list loading instruction in the live broadcast room to obtain gift list data; loads the gift list according to the gift list data; the client responds to a trigger operation on a target virtual gift to obtain the gift type of the target virtual gift; if the gift type is a target gift type, sends a gift giving information statistics request for the target virtual gift to the server; the server responds to the gift giving information statistics request, obtains a target virtual gift identifier corresponding to the target virtual gift, obtains gift giving information statistics data of the target virtual gift within a preset time period according to the target virtual gift identifier, and sends the gift giving information statistics data to the client; the client displays the gift giving information statistics data of the target virtual gift, improving the retention rate of the audience in the live broadcast room.

The embodiments of the present specification provide a method, device and computing device for interacting with virtual gifts in a live broadcast, wherein the method for interacting with virtual gifts in a live broadcast includes: displaying a live broadcast interface of a target live broadcast room; responding to a target gift-giving event in the target live broadcast room, opening the target live broadcast room state, wherein the target gift-giving event is to present at least one first virtual gift to the anchor of the target live broadcast room, and the target live broadcast room state is closed after a preset time after opening; responding to a relay gift-giving event in the target live broadcast room, increasing the opening duration of the target live broadcast room state, wherein the relay gift-giving event is to present a second virtual gift to the anchor of the target live broadcast room during the opening period of the target live broadcast room state. By presenting the first virtual gift, the target live broadcast room state is opened, and each audience in the target live broadcast room can see the target live broadcast room state, and can relay to increase the opening duration of the target live broadcast room state, providing an interactive method for multiple live broadcast room audiences to jointly participate in relay gift-giving.

1. Name of this design product: Silver Coin (Yisi Snake Year Birthday Silver Coin). 2. Purpose of this design product: for collection or gift giving. 3. The key design point of this design product lies in the combination of shape and pattern. 4. The picture or photo that best illustrates the design points: Stereoscopic drawing 1.

The invention discloses a calculation method for online gift exchange of retail transaction promotion. The method comprises the following steps: firstly, collecting various information, including customer transaction information, promotion gift giving activity information and online gift exchange activity information; secondly, according to the current user and the selected promotion gift activity, matching a promotion gift exchange rule, and calculating an optimal gift exchange scheme; then, according to the promotion gift activity selected by the current user and the selected gift, calculating whether the gift exchange scheme accords with a gift rule; and finally, according to the final gift exchange scheme, generating a gift issuing record and completing gift issuing. According to the method, the gift exchange scheme can be automatically calculated, and the user is supported to adjust based on the optimal exchange scheme, so that the calculation complexity of the promotion gift is reduced, the work efficiency of the promotion gift and the gift exchange experience of the user are improved, and the cost of the promotion gift is greatly reduced.

1. Name of the product designed: Gold Bar (Postal Savings Bank Golden Snake Blessing Gold Bar). 2. Purpose of this design product: This design product is for viewing, commemoration, collection and gift giving. 3. The key design point of this design product lies in the combination of product shape and pattern. 4. The picture or photo that best illustrates the design points: three-dimensional picture.

1. The name of this design product: a gift-giving interactive module for a graphical user interface for live broadcasting on electronic devices. 2. Purpose of this design product: an electronic device. 3. The key design features of this design product lie in the part within the graphical user interface; the portion outside the dotted line is the portion for which protection is sought. 4. The picture or photo that best illustrates the key points of the design: Design 1 interface change state diagram 2. 5. Designate Design 1 as the base design. 6. Purpose of the graphical user interface: The entire interface is used for live broadcast and microphone interaction; the portion of the interface that is required to be protected is used for sending gifts to the singer for interaction during the live broadcast and microphone interaction. 7. Human-computer interaction method of the graphical user interface: In the main view of Design 1, when the user clicks the "Send Flowers" control, the flower gift is sent and moves toward the singer's avatar area, and a gift notification bar appears above the singer's avatar, presenting the interface changes from the main view of Design 1 to the interface change state diagram of Design 1 2 in sequence; when the gift sending is completed, the gift and the notification bar disappear, and the heat value changes, presenting the interface changes from the interface change state diagram of Design 1 2 to the interface change state diagram of Design 1 3 in sequence. The human-computer interaction methods of Design 2, Design 6 and Design 7 are the same as that of Design 1. In the main view of Design 3, when the user long presses the "Send Flowers" control, a menu window for sending multiple gifts pops up, and the interface change state diagram 1 of Design 3 is entered; when the user clicks the "x66" control, flower gifts are sent continuously and move toward the singer's avatar area, and a gift notification bar appears above the singer's avatar, and the interface change state diagram 2 of Design 3 is entered; when the gift sending is completed, the menu bar, gifts and notification bar disappear, and the interface change state diagram 3 of Design 3 is entered. In the main view of Design 4, when other connected users send flowers to the singer, the flower gift moves from the top of the user's avatar to the singer's avatar area, and a gift notification bar appears above the singer's avatar, presenting the interface changes from the main view of Design 4 to Design 4 interface change status diagram 2 in sequence; when the gift giving is completed, the gift and notification bar disappear, and the heat value changes, presenting the interface changes from Design 4 interface change status diagram 2 to Design 4 interface change status diagram 3. In the main view of Design 5, when multiple users who are not connected to the microphone send flowers to the singer at the same time within a certain period of time, the flower gifts are thrown from the left and right sides of the interface to the singer's avatar area, and a gift notification bar appears above the singer's avatar and the value changes, presenting the interface changes from the main view of Design 5 to the interface change status diagram of Design 5 2; when the gift giving is completed, the gift and the notification bar disappear, and the heat value changes, presenting the interface changes from the interface change status diagram of Design 5 2 to the interface change status diagram of Design 5 3. The human-computer interaction method of Design 8 is the same as that of Design 3. The human-computer interaction method of Design 9 is the same as that of Design 4. The human-computer interaction method of Design 10 is the same as that of Design 5.

The present invention provides a 3D rendering method, system, terminal and computer storage medium based on a live broadcast scene; wherein the method comprises: in response to a trigger instruction of a live broadcast gift giving, obtaining the current user perspective of the user terminal; based on the gift identifier in the trigger instruction, selecting corresponding gift data in a virtual gift set; detecting whether the gift data is 2D data, if so, superimposing and displaying the gift data with the live broadcast data stream at a forward perspective, if not, superimposing and displaying the gift data with the live broadcast data stream at the current gift perspective; the present invention can realize adaptive 3D rendering display of 2D data under different user perspectives, effectively saving the manufacturing cost of 3D gift data, and reducing the occupation of network and content resources by gift data during the live broadcast, thereby improving the user's live broadcast experience.

1. The name of this design product: Pendant (Postal Savings Bank Jinfuxi Tongxin Gold Seal). 2. Purpose of this design product: This design product is for viewing, commemoration, collection and gift giving. 3. The key design point of this design product lies in the combination of product shape and pattern. 4. The picture or photo that best illustrates the design points: Stereoscopic drawing 1.

The invention discloses a virtual gift processing method and device, equipment, a storage medium and a program product, and belongs to the technical field of Internet. The method comprises the steps that a first interaction interface is displayed, the first interaction interface comprises a virtual gift selection picture, and the virtual gift selection picture comprises voting virtual gifts; under the condition that the voting virtual gift is selected, displaying a condition setting picture which is used for setting an acquisition condition of the voting virtual gift; and displaying the giving result of the virtual voting gift, wherein the giving result is determined based on the voting result of the virtual voting gift and the acquisition condition of the virtual voting gift. According to the method, personalized experience in the virtual gift giving process and interactivity and challenge in the virtual gift voting process can be improved, and the interaction rate is increased.

The embodiment of the invention provides an interaction method and device, electronic equipment and a storage medium. The method comprises the following steps: in response to a gift giving operation request, displaying candidate resource objects corresponding to the gift giving operation request in a resource object display page; in response to a determination operation for a candidate resource object, taking the candidate resource object as a to-be-sent resource object, and displaying a gift sending configuration interface of the to-be-sent resource object; and in response to a configuration operation triggered for the gift sending configuration interface, determining a target display configuration item corresponding to the gift sending configuration interface, and sending the to-be-sent resource object to a target gift receiving account corresponding to the to-be-sent resource object based on the target display configuration item so as to display the to-be-sent resource object on the target gift receiving account based on the target display configuration item. According to the technical scheme, after the candidate resource object is determined to serve as the to-be-sent resource object, the gift sending configuration interface of the to-be-sent resource object is displayed, and after the target display configuration item is determined on the gift sending configuration interface, the to-be-sent resource object is sent to the target gift receiving account corresponding to the to-be-sent resource object. The problems of relatively long presentation link flow, unsmooth presentation and the like are solved.

The invention provides a live broadcast-based gift processing method and device, electronic equipment, a computer readable storage medium and a computer program product. The method comprises the following steps: displaying a gift giving control in a live broadcast interface of an anchor end, wherein the gift giving control is used for giving an interactive gift to an audience end by the anchor end; and in response to a gift giving operation triggered based on the gift giving control, giving a target interactive gift given by the gift giving operation instruction to an audience terminal corresponding to a target audience, and displaying a display special effect for the target interactive gift in the live broadcast interface. According to the invention, the gift can be given to the audience terminal through the anchor terminal in the live broadcast, so that the audience can get the active attention of the anchor, and the impression experience of the audience is improved.

1. Name of the product in this design: Doll (Sea Otter with Hands That Can Be Put in Pockets). 2. Purpose of this design: This design is a plush toy, mainly used for home decoration, child companionship, gift giving, and other scenarios. 3. The key design features of this product are the combination of shape and pattern. 4. The image or photograph that best illustrates the design's key features: the front view.

This application provides a virtual gift display method. The method includes: receiving virtual gift information, where the virtual gift information includes a given target virtual gift and a giving quantity of target virtual gifts; obtaining at least two gift pictures corresponding to the target virtual gift from a gift picture material library; splicing the at least two obtained gift pictures based on the giving quantity of target virtual gifts and a preset splicing rule, to obtain a bullet-screen comment picture; and displaying the bullet-screen comment picture in a bullet-screen comment area. In this way, a virtual gift given by a user can be displayed by using a bullet-screen comment function built in a live room, without a need to redevelop a virtual gift display function, to greatly reduce development costs and development time. In addition, a bullet-screen comment and a gift giving function may be combined, to improve user experience.

1. Name of the Design Product: Hydrogenerator Cultural and Creative Building Blocks (Green Energy Smart Power). 2. Use of the Design Product: A building block model for popular science teaching, creative inspiration, emotional connection, space creation, tourism souvenirs, gift giving, and commercial marketing. 3. Design Key Points of the Design Product: The combination of shape and color. 4. Picture or Photograph Most Indicating the Design Key Points: The three-dimensional view. 5. The claimed design includes color.

To provide a content distribution system or the like capable of improving motivation, a performance effect or the like of input of a contribution object in content distribution.SOLUTION: A server system for distributing content of a performance performed by a performer on a performer terminal to a viewer terminal of a viewer includes a display processing unit configured to perform display processing of content in which a post object moves in a virtual field in which the performance of the performer is performed, the post object being able to be contributed by the viewer consuming a parameter of the viewer, and a gift giving unit configured to give a gift corresponding to the contributed post object or the consumed parameter to the performer when the post object contributed to the virtual field is collected. And a giving processing unit configured to perform processing of giving a return material corresponding to the contributed post object or the consumed parameter to the viewer who contributed the post object in a case where the post object contributed to the virtual field is not collected.SELECTED DRAWING: Figure 8

The present invention discloses a live broadcast recommendation method based on multiple repeated behaviors. First, a live broadcast recommendation model based on multiple repeated behaviors is constructed, and the behavior data of users in the live broadcast scene are collected. Three bipartite graphs are constructed based on the collected behavior data, which respectively represent the user's behavior of entering the live broadcast room, chatting behavior, and gift giving behavior; multi-behavior modeling based on graph neural network, using improved graph attention network to learn the repeated interactive relationship between users and live broadcast rooms; integrating user and live broadcast room representations generated by different behaviors through embedding fusion strategy; adopting multi-task learning framework to train and predict the live broadcast recommendation model, and generating a live broadcast recommendation list according to the model prediction results. The above method can solve the problems of insufficient modeling of multiple behaviors of users in live broadcast scenes, limited use of repeated behaviors, and poor recommendation effect in the prior art, and can comprehensively characterize user preferences and improve the accuracy of live broadcast room recommendations and user experience.

The invention is suitable for the technical field of communication, and provides a gift sending method and system, a gift receiving method, computer equipment and a computer program product, and the method comprises the steps: receiving a gift sending request and gift receiver information sent by a gift sending client; and sending rich media gift sending information resources corresponding to the gift sending request to a target gift receiving client based on the gift receiver information. According to the method provided by the invention, the gift sending request and the gift receiver information sent by the gift sending client are received, and the parents and the rich media gift sending information resources corresponding to the gift sending request are sent to the target gift receiving client based on the gift receiver information, so that the gift sending request is sent to the target gift receiving client under the condition that the gift sending person does not establish a contact with the gift receiver in advance. The rich media gift sending information resource is transmitted to the gift receiver based on the gift receiver information, convenient and efficient gift sending is achieved, meanwhile, the rich media information resource can provide richer information, and the experience of the gift receiver is improved.

The embodiment of the invention provides a gift giving method for a live broadcast room, and the method comprises the steps: displaying a gift panel of a target live broadcast room, and the gift panel comprises a target virtual gift; in response to the selected target virtual gift, sending a gift sending request of the target virtual gift to a server; the server is used for generating gift giving information of the target virtual gift and issuing the gift giving information to each audience end of the target live broadcast room, so that each audience end executes the following operations: in response to the gift giving information of the target virtual gift issued by the server, displaying a target bullet screen control in the target live broadcast room; and in response to the triggering of the target bullet screen control, displaying a target bullet screen corresponding to the target virtual gift in the target live broadcast room. According to the technical scheme provided by the embodiment of the invention, all audiences can be guided to participate in interaction, so that a large number of specific bullet screens can be displayed on a picture, a better man-machine interaction effect and interestingness are formed, and the attraction of a gift playing method is improved.

The invention provides a data processing method and device, equipment and a storage medium, and belongs to the technical field of computers. According to the method, in the live broadcast comment process of the first anchor object and the at least one second anchor object, the comment score of the first anchor object is increased and the comment score of the at least one second anchor object is changed under the condition that the audience object gives the virtual resource to the first anchor object, so that the live broadcast comment of the first anchor object and the at least one second anchor object is realized. According to the invention, the virtual resources can change the comment scores of the anchor object of our party and the anchor object of the opposite party at the same time, the playing method logic of the scores of the opposite party is changed while the scores are added for our party during gift giving, the playing method logic of the live broadcast comment process is enriched, the interaction efficiency between the audience object and the anchor object is improved, and the user experience is improved. In addition, the uncertainty of the live broadcast confrontation is increased, the confrontation process of the live broadcast confrontation is accelerated, the sense of confrontation and the sense of interaction of the anchor object in the live broadcast confrontation process are enhanced, and the watching experience of the user in the live broadcast confrontation process is improved.

The invention discloses a virtual gift giving method and device and a storage medium, and the method comprises the steps: displaying an operation interface which provides various types of virtual gifts; when the display operation interface receives a virtual gift giving instruction, the virtual gift is sent to a gift receiver device end; and displaying real-time feedback information about whether the gift receiver equipment end receives the virtual gift or not. According to the method, virtual reality is applied to the field of gift giving, fusion of a real environment and a virtual gift is achieved, real, high-interactivity and personalized gift giving experience is provided, compared with a traditional gift giving mode, more convenience, selection diversity, interactivity and environmental friendliness are achieved, and gift giving efficiency is greatly improved.

The present disclosure provides a live broadcast room gift control method and device, electronic device, and storage medium. The live broadcast room gift control method is applied to a server and is implemented by: receiving one or more gift giving instructions from a viewer client; generating one or more first virtual images corresponding to the one or more gift giving instructions; for each of the one or more first virtual images, determining whether the position of the first virtual image overlaps with the position of the second virtual image of the host user; in response to determining that the position of the first virtual image overlaps with the position of the second virtual image of the host user, configuring a first display effect for the second virtual image; and providing a live broadcast stream to the host client and the viewer client, so that the live broadcast room is displayed on the host client and the viewer client as a live broadcast room scene containing the one or more first virtual images and the second virtual image with the first display effect.

1. The name of the design product: wind chime (shrub - snow flake). 2. The use of the design product: for decoration, gift giving, collection. 3. The design points of the design product: in the combination of shape and pattern. 4. The picture or photo that best shows the design points: perspective view 1. 5. The submitted view has clearly shown the product, and the plan view and right view are omitted.

The invention provides a data processing method and device, electronic equipment and a storage medium, and belongs to the technical field of Internet. According to the invention, a new gift interaction mode is realized around the live broadcast room voting scene. Taking a first voting progress and a second voting progress displayed on the live broadcast interface, the first voting progress corresponding to the first voting item and the second voting progress corresponding to the second voting item as an example, assuming that the first virtual item corresponds to the first voting item and the second virtual item does not correspond to the second voting item; if yes, the audience votes for the first voting item by giving the first virtual item, and if the audience gives a second virtual item for the first voting item subsequently, the audience continues voting for the first voting item. Therefore, after the voting items supported by the audience are determined, subsequent gift sending voting is not limited to fixed gift types any more, gift giving in the voting process is more diversified, gift-based interaction modes in the live broadcasting room are enriched, and the man-machine interaction effect is good.

1. Name of the product in this design: Gift interaction area for a graphical user interface for gift giving in a dialogue on an electronic device. 2. Purpose of this design: An electronic device. 3. The key design features of this product are: the parts in the graphical user interface, excluding the dotted lines, are the parts that require protection. 4. The image or photograph that best illustrates the design's key points: Design 2 main view. 5. Design 1 is designated as the basic design. 6. Purpose of the graphical user interface: The overall interface is used for sending physical gifts in group chats (supporting multiple recipients), displaying the gift cover, allowing users to accept the gift after filling in their address, and displaying the receipt information; the partial appearance design of the interface is used for displaying the gift cover packaging and gift pop-up window, allowing users to accept the gift after filling in their address, and displaying the receipt information, etc. 7. Human-computer interaction method of graphical user interface: In the main view of Design 1, when the user clicks on the gift cover in the dialog content, a gift wrapping pop-up window appears in the middle of the interface, showing the interface change from the main view of Design 1 to the interface change state diagram 1. When the user clicks "Open" on the packaging, the gift packaging is opened, and the interface changes from Design 1 Interface Change State Diagram 1 to Design 1 Interface Change State Diagram 2. When the user clicks the "Enter Address and Accept" control, the interface jumps to the interface change state diagram in Design 1, Figure 3. Design 2 uses the same human-computer interaction method as Design 1. In the main view of Design 3, when the user clicks on the gift cover in the dialogue content, a gift wrapping pop-up window appears in the middle of the interface, showing the interface changes from the main view of Design 3 to the interface change state diagram 1 of Design 3. When the user clicks "Open" on the packaging, the gift packaging is opened and a special receiving effect is displayed, showing the interface changes from Design 3 Interface Change State Diagram 1 to Design 3 Interface Change State Diagram 2. The special effects then disappear, revealing the interface changes from Design 3 Interface Change State Figure 2 to Design 3 Interface Change State Figure 3. When the user clicks the "Enter Address and Accept" control, the interface jumps to the interface change state diagram in Design 3, Figure 4. When the user clicks the "Accept Gift" control, the receiving information module is displayed, showing the interface changes from Design 3 Interface Change State Figure 4 to Design 3 Interface Change State Figure 5. The human-computer interaction method of Design 4 is the same as that of Design 3 (in the interface change state diagram 5 of Design 4, information on multiple people receiving the product can be displayed). In the main view of Design 5, users can click on the gift cover in the dialogue to open a gift wrapping pop-up window.

To reduce the trouble of a presenter about what to present as a gift and the trouble of a presentee about what to select in a selection type gift.SOLUTION: A presenter terminal 3 and a presentee terminal 6 access a support server 1 connected to a generation artificial intelligence means 5 provided with a neural network 53 composed of an input layer 531, an intermediate layer 533 and an output layer 532. The giver displays the gift candidate selection reference screen on the giver terminal 3, inputs the related information in the related information input fields 42 to 44, and presses the send button 46, and the presentee displays the gift selection reference screen on the presentee terminal 6, inputs the related information in the related information input fields 82 to 84, and presses the send button 85. An input program 401,801 prepares question prompts 402 and 802, inputs them to an input layer 531, and displays an answer prompt 403,803 outputted from an output layer 532 in a chat window 47,86.SELECTED DRAWING: Figure 4

The invention discloses a live broadcast recommendation method based on multiple repeated behaviors, which comprises the following steps: firstly, constructing a live broadcast recommendation model based on multiple repeated behaviors, collecting behavior data of a user in a live broadcast scene, and constructing three bipartite graphs based on the collected behavior data to respectively represent a behavior of entering a live broadcast room, a chatting behavior and a gift giving behavior of the user; carrying out multi-behavior modeling based on a graph neural network, and learning a repeated interaction relationship between a user and a live broadcast room by utilizing an improved graph attention network; integrating user and live broadcast room representations generated by different behaviors through an embedded fusion strategy; and training and predicting the live broadcast recommendation model by adopting a multi-task learning framework, and generating a live broadcast recommendation list according to a model prediction result. According to the method, the problems of insufficient modeling of various behaviors of users in a live broadcast scene, limited utilization of repeated behaviors, poor recommendation effect and the like in the prior art can be solved, user preferences can be comprehensively described, and the accuracy of live broadcast room recommendation and the user experience can be improved.