Method and system for implementing gift giving in video live broadcasting process on basis of AR (Augmented Reality) technology

Abstract

The invention discloses a method and a system for implementing gift giving in the video live broadcasting process on the basis of an AR (Augmented Reality) technology, and relates to the technical field of video live broadcasting. The method comprises the steps of: after a user selects an AR gift to be given, recording an ID of the AR gift by a user side; judging whether the AR gift can be given, and if the AR gift cannot be given, ending the operation; if the AR gift can be given, displaying a video live broadcasting interface of an anchor, and in the video live broadcasting interface, according to a position where the gift selected by the user is put, acquiring corresponding space coordinates and color values of pixel points in a designated range around the space coordinates, and according to a gift size regulated by the user, acquiring a corresponding gift scaling; then transmitting corresponding data to an anchor side; and after judging that the gift putting position is not shielded, displaying the given AR gift by the anchor side. According to the method and the system which are disclosed by the invention, gift giving and the AR technology can be reasonably combined in the video live broadcasting process, so that the initiative of giving gifts by the user is improved, interactivity is reinforced, and user experience is better.

Description

technical field [0001] The present invention relates to the technical field of live video broadcasting, and specifically relates to a method and a system for realizing live video presenting gifts based on AR (Augmented Reality, Augmented Reality) technology. Background technique [0002] With the rapid development of the live broadcast industry, there are more and more interactive needs between viewers and their favorite anchors. At present, in order to stimulate users' interest in watching, increase viewing volume and user stickiness, some interactive methods such as giving gifts during live broadcasts have been introduced. However, in the existing gift-giving methods, the gift presented is only an ordinary picture, and what is shown to the audience and the anchor is only a simple animation. The operability is not strong, so that the interaction between the user and the anchor is still too much. Less, the initiative to give gifts is not high, making the user experience poo...

AI Technical Summary

Problems solved by technology

However, there is still a lack of specific implementation methods and unified standards on how to reasonably combine gift giving and augmented reality technology in live video broadcasting

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