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Gift giving method and system

A gift and time statistics technology, applied in the field of live broadcast, can solve problems such as the number of gifts given by users is not high, the enthusiasm of anchors for live broadcast is not high, and there are few users who give gifts.

Inactive Publication Date: 2017-12-15
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

There are many users watching in a live broadcast room, but there are not many users who actually give gifts
Since the number of gifts given by users has not been high, the host’s enthusiasm for live broadcasting has not been high. How to fundamentally solve these problems is a common problem faced by all live broadcasting platforms

Method used

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Experimental program
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Embodiment Construction

[0044] In view of the above-mentioned situation, the present invention introduces the solution of viewing task-gifting a small gift when the gift is full. Combining gifts and viewing tasks, by linking the gift income in the room at a specified time with the users in the room, and through the mode of returning gifts with full value, a breakthrough will be made under the current situation that existing users only watch but do not give gifts. That is: as long as the gift reaches a certain value, the user in the live broadcast room can be rewarded as a gift, and users with a low payment rate on the platform can also be used as the target of giving gifts, and the scope of the gift giving effect is extended to the host. Among the live viewers, all viewers in the current room will receive other small gifts in proportion to the gift limit. The innovative method is to bind the user's small gifts with the audience in the current room to increase the participation of the audience in the c...

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Abstract

The invention discloses a gift giving method and system. A live-broadcasting platform server counts and obtains the practical gift income of an anchor live-broadcasting room corresponding to an anchor client side; if the practical gift income (namely gifts given by audiences) is up to the first gift giving upper limit value, the anchor live-broadcasting room corresponding to the anchor client side is controlled to return gifts to audiences in the anchor live-broadcasting room in the anchor client side according to the first gift return proportion; namely, gift return to users in a live-broadcasting room can be carried out; users having relatively low payment rate in live broadcasting also can be used as targets, to which gifts are given; the gift giving range is enlarged from anchors to live-broadcasting audiences; all audiences in a current room can receive other limited small gifts separated according to the proportion; small gifts given by the audiences are innovatively bound with the audiences in the current room; the audience participation of the current room is improved; and thus, the gift effect is improved indirectly.

Description

technical field [0001] This application relates to the field of live broadcast technology, and in particular to a method and system for presenting gifts. Background technique [0002] With the full rise of the live broadcast industry, live broadcast is becoming more and more popular, and the live broadcast industry has gradually become a focus industry. [0003] As the popularity of the live broadcast industry continues to increase, users participating in the live broadcast are also rapidly pouring in. [0004] With the continuous increase of users, how to provide effective gift incentives among the ever-increasing users and how to increase the number of gifts given by users when watching live broadcasts are also common problems faced by all live broadcast platforms. There are many users watching in a live broadcast room, but there are not many users who actually give gifts. Since the number of gifts given by users has not been high, the enthusiasm of the hosts for live br...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2543H04N21/478H04N21/61G06Q30/02
CPCH04N21/2543G06Q30/02G06Q30/0234H04N21/25435H04N21/47815H04N21/6125H04N21/6175
Inventor 姚金明陈少杰张文明
Owner WUHAN DOUYU NETWORK TECH CO LTD
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