Service providing apparatus, service providing method, and computer-readable recording medium

Abstract

The invention provides a service providing device, a service providing method and a computer-readable recording medium capable of effectively providing services such as advertisements. A service provision device is provided with: a route information reception means for receiving route information indicating a movement route for each of a plurality of moving bodies having an autonomous navigation function; a position information receiving unit that receives position information indicating the current position of each of the plurality of moving bodies; and a service provision means that, if the number of the moving bodies passing through the vicinity of the predetermined specific location does not include the predetermined specific location but is equal to or greater than a first given value, presents the moving bodies having the number equal to or greater than the first given value with a path passing through the predetermined specific location. The service providing unit provides a first service to a user of at least a portion of the moving bodies if at least a portion of the moving bodies among the number of moving bodies equal to or greater than the first predetermined value actually pass through a predetermined specific location.

Description

This application is a divisional application of the original application with national application number 201980038549.0 and invention name “Service Providing Device, Service Providing Method and Service Providing Program”, which is a PCT international application with an international filing date of June 7, 2019 entering the Chinese national phase. Technical Field

[0001] The present invention relates to a service providing device, a service providing method and a computer-readable recording medium for providing a service using route information of a plurality of moving bodies. Background Art

[0002] Currently, as a method for realizing the autonomous driving of mobile bodies, the development of control technologies suitable for the autonomous driving of aircraft, ships, cars, drones and other mobile bodies, as well as the development of communication, broadcasting and other control technologies related to the control of these mobile bodies are being continuously promoted. In terms of providing these mobile bodies to users as a business, a method is being studied to distribute information such as advertisements / contents and guarantee the transportation fee with the income obtained as a consideration for the distribution. However, in order to optimally distribute advertisements according to different mobility needs, it is necessary not only to manage information such as passenger attributes and mobile destinations, but also to manage the extent and scale of advertisement distribution, and a mechanism is required to receive advertisements from advertisers for distribution. At this time, it is necessary to combine with the existing advertising publishing status, or to provide information that matches the diverse mobility conditions of passengers. It is inefficient for a single mobile body manager or navigation operator to perform these processes. A service has been proposed that allows users to get free taxi fares by watching advertisements. However, it is not clear how to place advertisements specifically, and advertisements suitable for users are not necessarily displayed. Therefore, advertisers may not be able to effectively place advertisements based on the overall movement trend of the geographical space beyond the unit of a single moving body or a transportation service operator. Prior Art Literature Patent Literature

[0003] Patent Document 1: JP Patent No. 6362647 Non-patent literature

[0004] Non-patent document 1: https: / / nommoc.jp / Summary of the invention (Problems to be solved by the invention)

[0005] The present invention has been made in view of the above-mentioned problems, and an object of the present invention is to provide a service providing device, a service providing method, and a service providing program that can efficiently provide services such as advertisements and contents. (Technical solutions to solve problems)

[0006] According to one embodiment of the present invention, there is provided a service providing device comprising: a path information receiving unit, which receives path information, wherein the path information indicates the movement paths of each of a plurality of moving bodies having an autonomous navigation function; a position information receiving unit, which receives position information, wherein the position information indicates the current position of each of the plurality of moving bodies; and a service providing unit, which, when a service providing condition related to the movement paths is satisfied based on the path information from two or more moving bodies among the plurality of moving bodies, provides services to users of the two or more moving bodies according to the path information and the position information.

[0007] Since the service is provided when the path information of two or more moving bodies from among the multiple moving bodies satisfies the service provision conditions, the efficiency of service provision is improved. In addition, the so-called moving body is, for example, a vehicle capable of automatic driving. In addition, the so-called service is, for example, the provision of information such as advertisements, content, coupons, etc.

[0008] The service provision condition may be such that a movement path of the moving object includes a predetermined specific point.

[0009] The service providing unit may be configured to provide the service at a timing when the moving body enters a range determined based on the specific point based on the position information.

[0010] The service providing unit may be configured to provide, as the service, an advertisement related to a store associated with the specific location or a coupon usable in a store associated with the specific location.

[0011] The service providing unit may provide the service using a playback device that is installed near the specific location and that is visually recognizable from a moving body located at the specific location.

[0012] The service provision condition may be such that the number of the moving bodies whose moving routes include the specific point is greater than or equal to a given number.

[0013] The service provision condition may be associated with a travel time or a travel distance in the travel route, and the service provision unit may provide the service for a time period corresponding to the travel time or the travel distance.

[0014] The service provision condition may be such that destinations of two or more of the moving bodies are the same.

[0015] The service provision condition may be configured to be related to the number and / or attributes of users utilizing the mobile object.

[0016] The service provided by the service providing unit may be reproduction of content, and the service providing unit may distribute the content to a user terminal used by the user and cause the user terminal to reproduce the content.

[0017] The service provided by the service providing unit may be reproduction of content, and the service providing unit may transmit a reproduction instruction to a user terminal used by the user to cause the user terminal to reproduce content pre-stored therein.

[0018] According to another embodiment of the present invention, there is provided a service providing method, comprising the following steps: a path information receiving unit receives path information indicating the moving paths of each of a plurality of moving bodies having an autonomous navigation function; a position information receiving unit receives position information indicating the current position of each of the plurality of moving bodies; and when a service providing condition related to the moving paths is satisfied based on the path information from two or more moving bodies among the plurality of moving bodies, the service providing unit provides services to users of the two or more moving bodies based on the path information and the position information.

[0019] According to another aspect of the present invention, there is provided a service providing program for causing a computer to function as a path information receiving unit, a position information receiving unit and a service providing unit, wherein the path information receiving unit receives path information indicating the movement paths of each of a plurality of moving bodies having an autonomous navigation function, and the position information receiving unit receives position information indicating the current position of each of the plurality of moving bodies, and when a service providing condition related to the movement paths is satisfied based on the path information from two or more moving bodies among the plurality of moving bodies, the service providing unit provides services to users of the two or more moving bodies based on the path information and the position information.

[0020] According to another embodiment of the present invention, there is provided a computing device comprising: a unit for receiving path information representing the movement paths of each of a plurality of moving bodies having an autonomous navigation function; a unit for collecting attribute information of each movement path and thereby evaluating a specific area in a geographic space by combining the attribute information with a specific time, etc.; and a unit for performing evaluation for flexibly utilizing each geographic space as an advertising medium and instructing advertisement display.

[0021] The attribute information desirably includes information on how many people are moving in the moving path, what kind of people are moving, and why. (Effects of the Invention)

[0022] Since the service is provided when the service provision conditions are met based on the path information of two or more moving bodies among the multiple moving bodies, the service provision efficiency is improved. In addition, since the best information can be distributed based on the dynamic movement information of the multiple moving bodies, efficient information provision can be performed. BRIEF DESCRIPTION OF THE DRAWINGS

[0023] Figure 1 It is a block diagram showing a schematic structure of a service providing system. Figure 2 It is a block diagram showing a schematic configuration of the user terminal 1 . Figure 3 It is a block diagram showing a schematic structure of the service providing device 2. Figure 4 2 is a diagram showing an example of a service DB stored in the service storage unit 25 . Figure 5 This is a flowchart showing an example of the processing operation of the service providing device 2. Figure 6 It is a diagram for explaining the concept of the present technology. Figure 7 This is a diagram schematically showing an example of a usage scenario of the present technology. Figure 8 This is a diagram schematically showing another example of how the present technology is used. Fig. 9 This is a diagram schematically showing another example of how the present technology is used. Fig.10 This is a diagram schematically showing a mechanism of linkage with digital signage. DETAILED DESCRIPTION

[0024] As a representative example of the present invention, a system is disclosed that provides a mechanism for effectively distributing advertisements / contents suitable for the driving route / area of ​​an autonomous driving vehicle. In this system, based on the attribute information of the autonomous driving vehicle or the passengers traveling on the route or the characteristics of the driving route, and the mass media and other advertisements in the driving route / area and their reaction conditions, advertisers are matched with the passengers of the autonomous driving vehicle according to the driving route / area, and the optimal advertisements or contents are distributed. Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[0025] Figure 1: is a block diagram showing the schematic structure of the service providing system. The service providing system includes a user terminal 1, a service providing device 2, and a reproduction device 60, which can communicate with each other. The user terminal 1 is a terminal used by a user riding in a vehicle with an automatic driving function (for example, SAE-J3016 Level 3 or above), and can be either an on-board terminal mounted on the vehicle (for example, a car navigation system) or a portable terminal brought by the user (for example, a smart phone or a tablet). The user terminal 1 sends the path information and location information described later to the service providing device 2. Then, the service providing device 2 provides the user with services corresponding to the path information and location information via the user terminal 1 or any reproduction device 60. The user terminal 1 may be located not only in a vehicle but also in a ship (a mobile object sailing in / on water) with an autonomous driving function, a drone or other flying object, but will be referred to as a vehicle below.

[0026] Figure 2 1 is a block diagram showing a schematic structure of a user terminal 1. The user terminal 1 includes a location information acquisition unit 11, a route information setting unit 12, a communication unit 13, a service providing unit 14, a display 15, and a content storage unit 16. In addition, at least a part of the functions of the user terminal 1 may be realized by a processor of the user terminal 1 executing a given program.

[0027] The position information acquisition unit 11 acquires the current position of the user terminal 1 and sequentially generates position information indicating the current position. As a specific example, the position information acquisition unit 11 has a GPS receiver and can acquire the current position (latitude and longitude) of the user terminal 1 from positioning satellites or the like. Since the user terminal 1 is used by a user riding in a vehicle, the current position of the user terminal 1 can also be said to be the current position of the vehicle. In addition to the current position, the position information may also include an ID for identifying the vehicle, an ID for identifying the user, and information indicating the time when the current position was acquired.

[0028] Alternatively, a sensor device such as an onboard camera (not shown) may be mounted on the vehicle, and the position information acquisition unit 11 may generate position information indicating the current position of another vehicle by detecting the license plate of the other vehicle.

[0029] The path information setting unit 12 sets the movement path of the vehicle and generates path information indicating the movement path. The path information may include information such as an ID for identifying the vehicle, an ID for identifying the user, a departure point, a via point, and a destination. The departure point, via point, and destination may be set arbitrarily by the vehicle user or may be set in advance for the vehicle. Alternatively, the current position obtained by the position information acquisition unit 11 may be set as the departure point. In addition, the path information may also include other information such as the number of users using the vehicle, attributes (gender, age, etc.), movement purpose, and time required for movement.

[0030] If the location information is generated by the location information acquisition unit 11, the communication unit 13 sends the location information to the service provider 2. In addition, if the path information setting unit 12 generates the path information, the communication unit 13 sends the path information to the service provider 2. In addition, compared with the sequential transmission of the location information, the path information only needs to be transmitted when it is newly set or updated. In addition, the communication unit 13 receives data required to provide services to users from the service provider 2.

[0031] The service providing unit 14 provides services to users based on the data received from the service providing device 2. As a specific example, the service providing unit 14 receives a given content from the service providing device 2 and displays the content on the display 15. Alternatively, the service providing unit 14 refers to the content storage unit 16 that stores content in advance, reads out the content specified from the content providing server, and displays the content on the display.

[0032] Figure 3 2 is a block diagram showing a schematic structure of the service providing device 2. The service providing device 2 includes: a location information receiving unit 21, a path information receiving unit 22, a path information storage unit 23, a service providing unit 24, and a service storage unit 25. In addition, at least a part of the function of the service providing device 2 can also be implemented by executing a given program by the processor of the service providing device 2. In addition, the service providing device 2 can also be composed of a plurality of devices. For example, the location information receiving unit 21, the path information receiving unit 22, and the path information storage unit 23 can also be set in one device (path sharing server 2A), and the service providing unit 24 and the service storage unit 25 can be set in another device (service management server 2B).

[0033] The position information receiving unit 21 receives position information indicating the current position of each vehicle from the user terminal 1 used by the user who is riding in the vehicle.

[0034] The route information receiving unit 22 receives route information indicating the movement route of each vehicle from the user terminal 1 used by the user boarding each vehicle, and registers the route information in the route information storage unit 23. Thus, the movement routes of a plurality of vehicles are shared (route sharing).

[0035] The service providing unit 24 refers to the path information storage unit 23 and the service storage unit 25, and provides services to the users of the vehicles according to the path information and the location information. Specifically, the service providing conditions related to the moving path and the service contents associated with each service providing condition are stored as a service DB in the service storage unit 25. Furthermore, the service providing unit 24 determines whether two or more vehicles meet any one of the service providing conditions based on the path information stored in the path information storage unit 23. If they meet the conditions, the service providing unit 24 provides the service associated with the service providing condition to the users of the vehicles that meet the service providing condition.

[0036] Figure 4 2 is a diagram showing an example of a service DB stored in the service storage unit 25. As described above, in the service DB, the service provision conditions and service contents related to the travel route are associated with each other.

[0037] In a service having a service ID of 1 (hereinafter referred to as "service 1" or the like), if there are 10 or more vehicles whose movement paths include location A, advertisements related to store M located near location A are reproduced on each user terminal 1 of the vehicle. In addition, "moving path includes location A" means, for example, that the "via" or "destination" in the path information is location A.

[0038] Thereby, advertisements can be effectively provided to vehicles passing through the point A, and users can be guided to the store M.

[0039] In service 2, if there are 20 or more vehicles whose movement routes include point B, coupons usable at store N near point B are presented to user terminals 1 of the vehicles. Presentation of coupons can be performed by displaying a QR code (registered trademark) or a password, for example.

[0040] Thereby, it is possible to efficiently provide coupons to vehicles passing through the point B, and guide users to the store N.

[0041] In service 3, under the condition that there are 30 or more vehicles passing through location C, during this time period, a promotion advertisement for a store O located near location C is displayed on a digital sign (equivalent to a digital sign) installed at location C (visible from vehicles located at location C). Figure 1In this case, it can also be said that a service can be provided to the user.

[0042] Conventional digital signage generally displays the same advertisement (for example, a store name and the distance to the store) for a certain period of time. In contrast, according to Service 3, advertisements can be provided efficiently and flexibly during the time period when many vehicles pass through the location C.

[0043] In service 4, under the condition that there are 40 or more vehicles whose travel time is 15 to 20 minutes, the advertisement of company P with a reproduction time of 10 minutes is reproduced on the user terminal 1 of the vehicle.

[0044] This makes it possible to provide users with optimal advertisements according to travel time.

[0045] In service 5, under the condition that there are 50 or more vehicles with a travel distance of 60 to 70 km, a movie with a playback time of 100 minutes and including the promotion of Q company is played back on the user terminal 1 of the vehicle.

[0046] This makes it possible to provide the user with optimal content according to the travel distance.

[0047] In service 6, if there are five or more vehicles with the same destination and approximately the same arrival time, a teacher of an English conversation course is matched to the user of the vehicle.

[0048] This makes it possible to provide a group English conversation lesson that can be carried out during the time until reaching the destination.

[0049] In service 7, if there are 60 or more vehicles whose movement routes do not include point D but will pass near point D, the route passing point D is presented to the user terminal 1 of the vehicle, and a coupon is presented if the vehicle actually passes point D.

[0050] This can facilitate a slight detour, and users who accept the detour can receive coupons.

[0051] By sharing the route information in this way, various service provision conditions can be set. The service provision conditions can be set to any information that can be included in the route information, such as a specific location (including an area), a time period to reach a specific location, a moving direction at a specific location, a moving time, a moving distance, the number of vehicles, the number of users using the vehicle, attributes, and the purpose of movement. In addition, the service provision conditions can also be combined with information that is not included in the route information, such as weather, geographical information, and congestion information.

[0052] In addition, since autonomous driving is envisioned, various services can be provided. The service content can be set to the reproduction of content, the provision of coupons, the reproduction of advertisements, the provision of English conversation courses, the provision of yoga courses, etc. It is more ideal that the service content is consistent with (associated with) the service provision conditions. In addition, the service content can change according to the moving place, path, purpose of movement, number of passengers, weather / meteorological conditions, in-vehicle conditions of the moving body, attribute information (economic information, health information, etc.) of the user riding the moving body, and the conditions of commercial facilities, historical attractions and other tourist resources, government agencies, other transportation agencies, etc. on the moving path.

[0053] There are also various ways of providing services. Typically, the service can be provided using the display 15 of the user terminal 1 as a medium. In this case, data such as content to be reproduced on the display 15 can also be distributed to the user terminal 1 from the service providing unit 24 of the service providing device 2 in a streaming form. Alternatively, a plurality of contents can be stored in the content storage unit 16 of the user terminal 1 in advance, and a reproduction instruction for specifying which content to reproduce can be sent from the service providing unit 24 of the service providing device 2 to the user terminal 1.

[0054] In addition, it is also possible to provide services using a reproduction device 60 different from the user terminal 1 as a medium, such as a digital signage, billboard, outdoor advertising, commercial facilities, or any other information delivery means. In this case, it is preferable that data such as content to be reproduced by the reproduction device 60 is distributed from the service providing unit 24 of the service providing device 2 to the reproduction device 60 when a vehicle in which a user of the service provision target rides approaches the reproduction device 60.

[0055] In addition, as the provision of services, specific items may be provided to users at specific locations. In addition, services may be provided by combining multiple methods.

[0056] The provision of services may be performed unilaterally from the service providing device 2 to the user terminal 1. Alternatively, a quotation for the provision of services may be made from the service providing device 2 to the user terminal 1. In this case, the service may be provided only when the user using the user terminal 1 accepts the quotation, or the service may be provided at a price paid by the user. The payment of the price may be made in the form of money, but the price may also be offset by viewing / listening to the advertisement. In addition, a quotation may be made from the user terminal 1 to the service providing device 2.

[0057] Each service can also be allocated through bidding based on an auction method according to the price corresponding to the service provision conditions and service content. Regarding the bidding price, for example, the more vehicles there are in the service provision conditions or the longer the travel time, the higher the bidding price is set. In addition, by sharing the route information, the travel time of each vehicle can be grasped. Therefore, it is also possible to automatically calculate the optimal advertising distribution time and service provision conditions based on the route information. By capturing the idle time as a time frame, it is possible to flexibly distribute targeted services (especially advertisements).

[0058] Regarding the provision of services (especially the distribution of content), it is possible to envision authentication not only through the vehicle ID or the user's ID, but also through distributed computing, through a blockchain that combines traffic light information and weather information.

[0059] Figure 5 2 is a flowchart showing an example of processing operations of the service providing device 2. Although not shown in the figure, when the user terminal 1 of each vehicle sends the route information, the route information receiving unit 22 of the service providing device 2 receives the route information and registers it in the route information storage unit 23. In addition, the position information receiving unit 21 of the service providing device 2 sequentially receives the position information indicating the current position of each vehicle from the user terminal 1.

[0060] The service providing unit 24 of the service providing device 2 determines whether the service providing condition in the service storage unit 25 is satisfied every time the path information is received or periodically (step S1). If satisfied, the service providing unit 24 determines the service providing object and providing timing.

[0061] For example, in Figure 4 When the service provision conditions of service 1 are met, the provision object is the user terminal 1 of the vehicle whose moving path includes the location A, and the provision timing is when each vehicle passes the vicinity of the location A. In addition, when the service provision conditions of service 3 are met, the provision object is the digital sign installed at the location C, and the provision timing is the time period when more than 30 vehicles pass through the location C.

[0062] Then, the service providing unit 24 determines whether it is the service providing timing (step S2). If it is the providing timing, the service providing unit 24 provides the service to the providing object (step S3).

[0063] For example, in Figure 4When the service provision conditions of service 1 are satisfied, the service provision unit 24 monitors the position information of the vehicle in which the user using the user terminal 1 as the service provision object rides, and reproduces the advertisement at the timing when the vehicle approaches the location A (enters the range specified based on the location A). In addition, when the service provision conditions of service 3 are satisfied, the service provision unit 24 distributes the advertisement to the digital signage at the timing of the corresponding time period.

[0064] Thus, in this embodiment, the path information of multiple vehicles is shared. When the path information from multiple vehicles meets certain conditions, services corresponding to the conditions are provided. Therefore, the relationship between vehicles can be flexibly utilized, and services can be provided effectively. In addition, since the best information can be distributed based on the dynamic movement information of multiple mobile bodies, not only can effective information provision be performed, but also the information provision in a single mobile body or a specific geographic space can be made more efficient by accumulating these past data.

[0065] In addition, in this embodiment, a vehicle with an automatic driving function is used as an example for explanation, but it is not limited to vehicles. The present invention can be applied to any mobile body that can navigate autonomously without direct human operation. In addition, the users of the present invention include operators who use automatic driving vehicles to transport goods, operators who dispatch automatic driving vehicles in an area, operators who use automatic driving vehicles to operate vending / catering businesses, police or other administrative agencies that perform traffic control, infrastructure managers of roads, etc., but are not limited to these.

[0066] As described above, the present technology is characterized in that Figure 6 As shown, by collecting past path information or action results in a specific geographic space during movement from multiple moving bodies in a time series (this is called route information), the information of passengers / movers associated with each route information, various services provided by fellow passengers or in the car, service information provided before and after the movement, etc. (this is called attribute information) are organized in the geographic space along the time series, and the correlation between the route information and the attribute information is calculated using a statistical method, and the results are learned. Therefore, when new route information or attribute information (single or multiple) with a certain number of feature points consistent with the accumulated route information is input, the expected information is provided to a single or multiple moving bodies according to the amount of information and the number of feature points.

[0067] exist Figure 6In the advertising P / F, a person who wants to distribute information such as advertisements to a specific area or target object (for convenience, referred to as an "advertiser") selects distribution conditions (area, route, mobile body or combination thereof, time period, presence or absence of repetition and its frequency, target object attributes (gender, age, purpose of movement, etc.), type of distribution device in the mobile body, etc.) and sets them as the desired distribution conditions. In the advertising P / F, the distribution consideration (also known as media fee, etc.) is calculated by the distribution optimization engine based on past distribution performance, application status in the same period, etc. according to certain conditions (any method such as a certain amount, auction, or variable price within a certain frame accompanied by supply and demand can also be considered) and is presented to the advertiser. If the advertiser is satisfied with the amount, he agrees to the distribution and uploads the required distribution materials to the advertising P / F. Based on the accumulated route information and attribute information, the distribution optimization engine performs information calculation processing to extract distribution information from the advertising P / F and distribute the information to the mobile body that meets the conditions desired by the advertiser. Rather than simply distributing information to desired locations or routes, it is important to analyze and optimize the movement dynamics (route, movement purpose, attribute information, etc.) through statistical methods as a preprocessing for efficient distribution in order to improve the efficiency of information distribution. As for the route information and attribute information of the mobile body collected as part of the input, it is unstable because the information has been obtained or not obtained for each random movement event so far. However, the emergence of mobile bodies that can travel autonomously will increase the probability that the mobile user will set a destination including the movement route when driving the vehicle, or provide attribute information such as the movement purpose in the scenario of scheduling when using the mobile body, which means, in a sense, that the efficiency of collecting such data is increased. The present technology is a technology for optimizing information distribution that is consistent with such an era of automatic driving.

[0068] Like this, according to Figure 6 The technology shown can realize a computing device that collects information on the movement path collected by the above method and each movement path, such as how many people are in the moving body, what kind of people are moving and why they are moving (attribute information), so as to evaluate a specific area in the geographic space by combining the attribute information with a specific time, etc., perform an evaluation for flexibly using each geographic space as an advertising medium, and indicate advertising display to the moving body, etc.

[0069] The following will provide additional information on what kind of state is to be achieved by sharing route information. In particular, by distributing appropriate advertisements and other service information based on the driving route of the autonomous vehicle, the autonomous vehicle will know the driving route including changes during the journey in advance, increase the free time of the mobile body, and facilitate the coordinated actions between vehicles.

[0070] Figure 7 is a diagram schematically showing an example of a usage scenario of the present technology. Figure 7 The user equipment and information distribution tools are respectively Figure 1 The user terminal 1 and the service providing device 2 correspond to each other.

[0071] exist Figure 7 In the example, the information distribution tool collects route information and location information from multiple user devices. In addition, the information distribution tool statistically processes the data on the movement tendency of the autonomous driving vehicle / the tendency of the mover in the past geographical space, sets the distribution conditions in the geographical space, and distributes the advertisements accordingly.

[0072] More specifically, it is assumed that a start point and an end point are set in a certain geographic space, and information about a route set in a car navigation system or the like is obtained from a vehicle. Past events in the geographic space including the route are used as a reference, and when the event or the route traveled within a specific range of the geographic space occurs, various information is distributed to the in-vehicle device of the vehicle if the conditions set by the advertiser or content owner who wants to distribute information such as advertisements are met.

[0073] Regarding the location information of each user, the current location can be obtained from GPS. Regarding the travel time, whether time is prioritized is estimated from past route information and attribute information (travel purpose), and the traffic pattern is estimated from the vehicle dispatch application, etc., and it is inferred which past travel pattern in the same geographical space is most similar to the route information. Then, a corresponding method can be executed to derive the closest result from the common points with the most similar travel pattern, the common points with other travel patterns, etc.

[0074] As an example of information to be distributed specifically, there is a store sending customers ( Figure 7 Mode A), corresponding to Figure 4 As another example, there is an optimization of the distribution content corresponding to the moving time ( Figure 7 Mode B), corresponding to Figure 4 Service 5.

[0075] As yet another example, there is continuous content distribution across traffic modes ( Figure 7 In this mode C, when multiple moving bodies that are not the same moving body are used on a route, such as in Maas (Mobility as a service) applications, their combination is also merged as route information in geographic space, and the movement information of elements having the same or similar starting and ending points as those in this mode, that is, having similar attribute information, can track changes in their means of movement and distribute information in a time series.

[0076] Figure 8 is a diagram schematically showing another example of the use of the present technology. Figure 7 The following explanation will focus on the differences between Figure 8 In the CM linkage function with TV programs, based on the information obtained from the mobile body, the TV ratings and radio listening rates in the area are combined with the mobile conditions as the provided content, and the advertising information on the move is distributed to individual mobile persons based on the attributes, purpose of movement, and movement path of the mobile persons, or the same information is provided to mobile groups that meet specific conditions.

[0077] As an example of specific information to be distributed, there is linkage with radio broadcasting (radio, television, satellite, etc.) based on movement route / position information. Figure 8 Mode D). In this mode D, it is possible to distribute advertisements or information of programs in the broadcast area during movement in a swapped manner in accordance with the destination or the route, or to distribute the contents of the broadcast area of ​​the destination in the broadcast area during movement.

[0078] As another example, there is linkage with broadcasting such as cable TV based on movement route / location information ( Figure 8 Mode E).

[0079] As another example, there is continuous content distribution across traffic modes and linkage with digital signage ( Figure 8 That is, in this example, when a single vehicle whose moving path is known in advance through autonomous driving has a moving characteristic consistent with the tendency analyzed in advance through route sharing, or when it is known that a plurality of such vehicles are approaching, highly attractive advertisements can be displayed on the signboards for those vehicles in advance, and can be linked with other signboards in a relay form or the like.

[0080] Specifically, as described above, by combining attribute information with route information, it is possible to understand that a pattern with a singularity obtained from a specific route and attribute has a specific tendency / characteristic. For example, there is a station with a parking lot, and a nursery near the station has a situation where vehicles gather from the surrounding area during a specific time period in the morning. In this case, the route information includes a route from each family to the parking lot of the station via the nursery, and the attribute information includes attribute information such as the number of people riding in the nursery and each moving body, and the family composition obtained from other movements. By associating such a situation with deep learning, it is possible to understand the tendency and movement characteristics analyzed in advance through route sharing.

[0081] The mode F and Figure 4 This corresponds to service 3, but a relay form that enables multiple digital signages to work together can also be used.

[0082] Fig. 9is a diagram schematically showing another example of the use of the present technology, and Figure 4 The coupons are corresponding to the service 2. If it is determined that the group is heading to a common destination, the coupons issued if a certain number of people arrive at the destination at that time are called group coupons. They can be used if all the people who issued them arrive, or if they are set as the destination even if they do not actually arrive, or if they are set as the destination or transit point within a certain period. The criteria for whether the group coupons can be used are arbitrarily set by the advertiser.

[0083] Fig.10 This is a diagram schematically showing the mechanism of linkage with digital signage. As shown in the figure, it is possible to cooperate with a network that bundles multiple digital signages. It is possible to provide various services in the mobile space without being limited to a specific device.

[0084] The above-mentioned embodiments are recorded for the purpose of enabling persons with common knowledge in the technical field to which the present invention belongs to implement the present invention. Various modifications of the above-mentioned embodiments are certainly available to those skilled in the art, and the technical concept of the present invention can also be applied to other embodiments. Therefore, the present invention is not limited to the described embodiments, but should be within the maximum scope of the technical concept defined by the claims. (Number Description)

[0085] 1 User Terminal 11Position information acquisition unit 12 Path information setting unit 13 Communication Unit 14Service Provider Unit 15 Display 16 content storage unit 2. Service Provider 2A Path Shared Server 2B Service Management Server 21 Position information receiving unit 22 Path information receiving unit 23 Path information storage unit 24 service provision units 25 service storage units 60 reproduction device.

Claims

1. A service providing device, comprising: a path information receiving unit that receives path information indicating movement paths of each of a plurality of moving bodies having an autonomous navigation function; a position information receiving unit, which receives position information, wherein the position information indicates a current position of each of the plurality of moving bodies; as well as Service provision unit, In a case where the moving path does not include a predetermined specific location but the number of moving bodies passing near the predetermined specific location is greater than a first given value, the service providing unit prompts the moving bodies greater than the first given value with a path passing through the predetermined specific location, and if at least some of the moving bodies greater than the first given value actually pass through the predetermined specific location, the service providing unit provides a first service to users of at least some of the moving bodies.

2. The service providing device according to claim 1, wherein: The first service is to prompt for coupons.

3. The service providing device according to claim 1 or 2, wherein: When a service provision condition related to a moving route is satisfied based on the route information from two or more moving objects among the plurality of moving objects, If the number of moving bodies satisfying the service provision condition exceeds a second given value, the service provision unit provides a second service associated with the service provision condition to users of the two or more moving bodies based on the path information and the position information, If the number of mobile bodies satisfying the service provision condition exceeds a third given value greater than the second given value, the service providing unit provides a third service different from the second service and associated with the service provision condition to users of the two or more mobile bodies based on the path information and the location information.

4. The service providing device according to claim 3, wherein: The first given value is greater than the third given value.

5. A service providing method comprising the following steps: The path information receiving unit receives path information indicating the movement paths of each of the plurality of moving bodies having the autonomous navigation function; The position information receiving unit receives position information indicating the current position of each of the plurality of moving bodies; and In a case where the moving path does not include a predetermined specific location but the number of moving bodies passing near the predetermined specific location is greater than a first given value, the service providing unit prompts the moving bodies greater than the first given value with a path passing through the predetermined specific location, and if at least some of the moving bodies greater than the first given value actually pass through the predetermined specific location, the service providing unit provides a first service to users of at least some of the moving bodies.

6. A computer-readable recording medium storing a service providing program for causing a computer to function as a path information receiving unit, a position information receiving unit, and a service providing unit, The path information receiving unit receives path information indicating movement paths of each of a plurality of moving bodies having an autonomous navigation function. The position information receiving unit receives position information, wherein the position information indicates the current position of each of the plurality of moving objects. In a case where the moving path does not include a predetermined specific location but the number of moving bodies passing near the predetermined specific location is greater than a first given value, the service providing unit prompts the moving bodies greater than the first given value with a path passing through the predetermined specific location, and if at least some of the moving bodies greater than the first given value actually pass through the predetermined specific location, the service providing unit provides a first service to users of at least some of the moving bodies.

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