Object demand-based personalized technology promotion service method and system

Abstract

The invention discloses a personalized technology promotion service method and system based on object demands, and relates to the technical field of technology product analysis, and the method comprises the steps: analyzing the technology product related information of a target enterprise object to construct a technology product chain of the target enterprise object, integrating the information of the existing technology products of the target enterprise object, and obtaining the personalized technology promotion service of the target enterprise object. And the association between the technical products is sorted out. The outdated points of the technical product chain of the target enterprise object are evaluated from multiple angles, the comprehensive level is determined in combination with multi-angle indexes, outdated technical products are screened out, and a reliable basis is provided for matching of subsequent technical products. The technical product portrait of the target enterprise object is established, the multi-angle technical update demand ruler is generated, and the demand condition of the target enterprise object for the technical product in each angle is accurately described. The corresponding new technical products are matched in the technical product library according to the multi-angle technical updating requirement ruler, the accuracy and adaptability of the technical popularization service are improved, targeted recommendation is achieved, and the popularization effect is improved.

Description

Technical Field

[0001] The present invention relates to the technical field of technical product analysis, and in particular to a personalized technology promotion service method and system based on object demand. Background Art

[0002] The core of the technology promotion service plan based on target needs is to accurately identify the technical shortcomings of the target enterprise and provide it with customized technology product solutions. First of all, it relies on in-depth market research and data analysis capabilities to accurately identify the defects or potential needs of the target enterprise at the technical level by collecting the target enterprise's operating data, technology application status and industry development trends. Subsequently, it combines advanced big data analysis and artificial intelligence technology to intelligently match massive technology products and select the technology products that best meet the needs of the target enterprise. Finally, through customized technology promotion strategies, the selected technology products are accurately delivered to the target enterprise, helping it to make up for its technical shortcomings, improve its market competitiveness, and achieve deep integration and coordinated development of technology and business.

[0003] In the prior art, when providing technology product promotion for corporate targets, recommendations or promotions are only made based on the company's previous technology product purchase records or current technology product composition, without taking into account the company's technological backwardness needs, resulting in poor accuracy and adaptability of technology promotion services and unsatisfactory promotion results.

[0004] Therefore, how to improve the accuracy and adaptability of technology extension services is a technical problem that urgently needs to be solved. Summary of the invention

[0005] The purpose of the present invention is to solve the problem of poor accuracy and adaptability of technology promotion services in the prior art, and to propose a personalized technology promotion service method based on object needs, which includes:

[0006] Obtain the target enterprise's technical product related information, analyze the target enterprise's technical product related information to build the target enterprise's technical product chain, and evaluate the backwardness of the target enterprise's technical product chain from multiple perspectives;

[0007] Establish a technology product profile of the target enterprise object based on the technology product chain of the target enterprise object, and generate a multi-angle technology update demand scale based on the backward points of the technology product chain and the technology product profile;

[0008] According to the multi-angle technology update demand scale, match the corresponding new technology products in the technology product library, and integrate the new technology products to build a demand list;

[0009] Develop promotion plans for target business objects to promote the new technology products in the demand list to target business objects.

[0010] In some embodiments of the present application, the target enterprise object's technical product related information is analyzed to construct the target enterprise object's technical product chain, including:

[0011] Information related to technology products includes technology attributes and market attributes;

[0012] Determine the technical relationship between technical products through the technical attributes of each target enterprise object's technical products, and determine the market relationship between technical products through the market attributes of each target enterprise object's technical products;

[0013] According to the technical correlation relationship and market correlation relationship of technical products, the technical logic series connection and market logic series connection between technical products are respectively carried out to construct the technical product chain of the target enterprise object.

[0014] In some embodiments of the present application, the backwardness of the target enterprise's technology product chain is evaluated from multiple perspectives, including:

[0015] Collect market research data, technology evaluation data, and competitive product comparison data of the target enterprise's technology products, pre-process the market research data, technology evaluation data, competitive product technology comparison data, and competitive product market comparison data, and extract angle indicators of the four types of data: market research data, technology evaluation data, competitive product technology comparison data, and competitive product market comparison data, and standardize the angle indicators;

[0016] Mark the four types of data angle indicators, namely, market research data of technology products, technology evaluation data, competitive technology comparison data and competitive market comparison data, in the technology product chain to identify lagging points in the technology product chain.

[0017] In some embodiments of the present application, identifying lagging points in the technology product chain includes:

[0018] The lagging point is the lagging technical product and the lagging angle index on the lagging technical product;

[0019] Determine the comprehensive level indicators of each technology product based on the market research data of technology products, technology evaluation data, competitive technology comparison data and competitive market comparison data of four types of data;

[0020]

[0021] Among them, C is the comprehensive level indicator of technical products, γ1 and γ2 are the comprehensive weights of market and technology respectively, n1 and n2 are the number of angle indicators in market research data and technical evaluation data respectively, are the combined weights corresponding to the i1th angle indicator in the market research data and the combined weights corresponding to the i2th angle indicator in the technical evaluation data, respectively. They are the i1th angle indicator in the market research data and the i2th angle indicator in the technical evaluation data, respectively. and The angle indicators in the competitor market comparison data and the competitor technology comparison data corresponding to the i1th angle indicator in the market research data and the i2th angle indicator in the technology evaluation data, respectively. are respectively the preset constants corresponding to the i1th angle indicator in the market research data and the i2th angle indicator in the technical evaluation data. The angle indicators in the competitive technology comparison data and competitive market comparison data are the average values ​​of the differences between the angle indicators in the market research data and technical evaluation data of several competitive companies and the target enterprise objects;

[0022] Through the comprehensive level indicators of technical products, backward technical products in the technical product chain are identified, and the backward angle indicators of backward technical products are determined by combining the angle indicators of competitive product technology comparison data and competitive product market comparison data.

[0023] In some embodiments of the present application, a technical product profile of a target enterprise object is established according to the technical product chain of the target enterprise object, including:

[0024] Evaluate the comprehensive contribution of each backward technology product to the technical correlation relationship and market correlation relationship between its technology products respectively, set the emphasis label of each angle indicator based on the comprehensive contribution of backward technology products and backward angle indicators, and construct the technology product portrait of the target enterprise object through the emphasis labels of angle indicators.

[0025] In some embodiments of the present application, a multi-angle technology update demand scale is generated by combining the backward points of the technology product chain and the technology product portrait, including:

[0026] For each backward angle indicator of each backward technology product, an angle technology update demand scale corresponding to the angle indicator is generated; the current scale of the target enterprise object on the angle technology update demand scale is configured through the angle indicators in the market research data and technology evaluation data; the gap scale range between the target enterprise object and the competitor enterprise object on the angle technology update demand scale is configured through the backward angle indicators; and the emphasis labels in the technology product portrait are attached to the angle technology update demand scale.

[0027] In some embodiments of the present application, the corresponding new technology products are matched in the technology product library according to the multi-angle technology update demand scale, including:

[0028] Measure the corresponding angle indicators of each technical product in the technical product library and mark them on the scale of the multi-angle technology update demand scale, record them as new scales, assign scores to the angle indicators through the relationship between the current scale, the gap scale interval and the new scale, and calculate the matching degree by counting the scores corresponding to each angle technology update demand scale;

[0029]

[0030] in, is the matching degree between the j1th backward technology product of the target enterprise object and the j2th technology product in the technology product library, m is the number of backward angle indicators, is the weighted label size of the j3rd backward angle indicator in the backward technical product, is the score of the j3rd backward angle indicator between the j1th backward technology product of the target enterprise object and the j2th technology product in the technology product library, They are The maximum and minimum values ​​in , k3 is a preset constant;

[0031] By traversing all the technical products in the technical product library based on the matching degree, the backward technical products of the target enterprise object are screened out to match the corresponding new technical products.

[0032] In some embodiments of the present application, a promotion plan for a target enterprise object is formulated, including:

[0033] Analyze the product information of all new technology products in the demand list, and formulate multi-dimensional promotion plans based on the product information of new technology products.

[0034] Correspondingly, the present application also provides a personalized technology promotion service system based on object needs, including:

[0035] An evaluation module is used to obtain information related to the technology products of the target enterprise object, analyze the information related to the technology products of the target enterprise object to build the technology product chain of the target enterprise object, and evaluate the backwardness of the technology product chain of the target enterprise object from multiple angles;

[0036] A generation module is used to establish a technology product profile of the target enterprise object according to the technology product chain of the target enterprise object, and to generate a multi-angle technology update demand scale by combining the backward points of the technology product chain and the technology product profile;

[0037] The matching module is used to match the corresponding new technology products in the technology product library according to the multi-angle technology update demand scale, and integrate the new technology products to build a demand list;

[0038] The promotion module is used to formulate promotion plans for target enterprise objects, so as to promote the new technology products in the demand list to the target enterprise objects.

[0039] Compared with the prior art, the present invention has the following beneficial effects:

[0040] 1. Analyze the target enterprise's technical product related information to build the target enterprise's technical product chain, integrate the target enterprise's existing technical product information, and sort out the relationship between technical products. Evaluate the backward points of the target enterprise's technical product chain from multiple angles, determine the comprehensive level by combining multi-angle indicators, and screen out backward technical products to provide a reliable basis for the matching of subsequent technical products.

[0041] 2. Establish a technology product portrait of the target enterprise object, generate a multi-angle technology update demand scale, and accurately describe the target enterprise object's demand for technology products from various angles. According to the multi-angle technology update demand scale, match the corresponding new technology products in the technology product library, improve the accuracy and adaptability of technology promotion services, make targeted technology product recommendations, and improve promotion effects. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] Figure 1 A flowchart of a personalized technology promotion service method based on object needs proposed by the present invention;

[0043] Figure 2 This is a structural diagram of a personalized technology promotion service system based on object demand proposed by the present invention. DETAILED DESCRIPTION

[0044] The technical solutions in the embodiments of the present invention will be described clearly and completely below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, rather than all the embodiments.

[0045] Reference Figure 1 , a personalized technology promotion service method based on object needs, comprising the following steps:

[0046] Step S101, obtaining the target enterprise object's technical product related information, analyzing the target enterprise object's technical product related information to construct the target enterprise object's technical product chain, and evaluating the backwardness of the target enterprise object's technical product chain from multiple perspectives.

[0047] In this embodiment, industry reports and databases such as Hoover's, Bloomberg, and Factiva are subscribed to obtain detailed product information, technical specifications, market positioning, and other technical and market related information of the target enterprise.

[0048] In some embodiments of the present application, the target enterprise object's technical product related information is analyzed to construct the target enterprise object's technical product chain, including:

[0049] Information related to technology products includes technology attributes and market attributes;

[0050] Determine the technical relationship between technical products through the technical attributes of each target enterprise object's technical products, and determine the market relationship between technical products through the market attributes of each target enterprise object's technical products;

[0051] According to the technical correlation relationship and market correlation relationship of technical products, the technical logic series connection and market logic series connection between technical products are respectively carried out to construct the technical product chain of the target enterprise object.

[0052] In this embodiment, it is clear that the relevant information of the technical product mainly consists of two parts: technical attributes and market attributes. In short, technical attributes refer to the technical characteristics, technical principles, technical innovation capabilities and other elements directly related to technology that the technical product possesses. Market attributes cover factors closely related to market performance such as market demand, market positioning, market share, and competitive situation of technical products. Use this information to build the association between technical products. By deeply analyzing the technical products of each target enterprise object, the mutual connection between different technical products at the technical level can be identified. This connection may be manifested in various forms such as technical inheritance, technical complementarity or technical innovation. At the same time, attention is also paid to the performance of technical products in the market. By analyzing market attributes, market associations such as market competition, market cooperation or market segmentation between products are revealed.

[0053] For example, technical dependency: analyze whether there is a technical dependency between products. One product may be the input or output of another product, or they may share certain key technical components or services. Technical complementarity: identify the technical complementarity between products. Some products may provide functions or features required by other products, thus forming a more complete or more powerful solution together. In terms of the market, application scenarios: analyze whether the products are used in the same or similar application scenarios. For example, a software for data analysis may have a close relationship with a data visualization tool in the data analysis scenario.

[0054] On the basis of establishing the technical association relationship and market association relationship, we further conduct technical logic series connection and market logic series connection. Technical logic series connection means that according to the technical attributes and technical association relationship of technical products, the technical products are arranged in an orderly manner according to the logical sequence of technological development or the path of technological innovation to form a technical coherent chain. This process helps us clearly understand the layout and development direction of the target enterprise object at the technical level.

[0055] Market logic concatenation is based on the market attributes and market associations of technology products, combining and ranking technology products according to market factors such as market demand, market positioning or market competition to form a product chain in the market. This concatenation method can reflect the target enterprise's competitive strategy and market layout in the market.

[0056] Finally, through the organic combination of technical logic series and market logic series, the technology product chain of the target enterprise object is constructed. This technology product chain not only demonstrates the strength and innovation potential of the target enterprise object at the technical level, but also reveals its competitive position and development prospects in the market. It provides strong support and guidance for subsequent corporate strategy formulation, product development and market expansion.

[0057] In some embodiments of the present application, the backwardness of the target enterprise's technology product chain is evaluated from multiple perspectives, including:

[0058] Collect market research data, technology evaluation data, and competitive product comparison data of the target enterprise's technology products, pre-process the market research data, technology evaluation data, competitive product technology comparison data, and competitive product market comparison data, and extract angle indicators of the four types of data: market research data, technology evaluation data, competitive product technology comparison data, and competitive product market comparison data, and standardize the angle indicators;

[0059] Mark the four types of data angle indicators, namely, market research data of technology products, technology evaluation data, competitive technology comparison data and competitive market comparison data, in the technology product chain to identify lagging points in the technology product chain.

[0060] In this embodiment, the angle indicators of the four types of data are market research data, technology evaluation data, competitive technology comparison data, and competitive market comparison data. The angle indicators of market research data and technology evaluation data are market-related indicators such as market size, share, consumer satisfaction, and growth rate, and technology-related indicators such as technology life cycle, technology cost, and technology efficiency. The angle indicators of competitive technology comparison data and competitive market comparison data are the same as the angle indicators of market research data and technology evaluation data, except that they are the comparison difference values ​​between the target enterprise object and the competitive company.

[0061] It is understandable that the competitive technology comparison data and competitive market comparison data here are compared by selecting the technology and market data of the top several competitive companies in the same industry.

[0062] In some embodiments of the present application, identifying lagging points in the technology product chain includes:

[0063] The lagging point is the lagging technical product and the lagging angle index on the lagging technical product;

[0064] Determine the comprehensive level indicators of each technology product based on the market research data of technology products, technology evaluation data, competitive technology comparison data and competitive market comparison data of four types of data;

[0065]

[0066] Among them, C is the comprehensive level indicator of technical products, γ1 and γ2 are the comprehensive weights of market and technology respectively, n1 and n2 are the number of angle indicators in market research data and technical evaluation data respectively, are the combined weights corresponding to the i1th angle indicator in the market research data and the combined weights corresponding to the i2th angle indicator in the technical evaluation data, respectively. They are the i1th angle indicator in the market research data and the i2th angle indicator in the technical evaluation data, respectively. and The angle indicators in the competitor market comparison data and the competitor technology comparison data corresponding to the i1th angle indicator in the market research data and the i2th angle indicator in the technology evaluation data, respectively. are respectively the preset constants corresponding to the i1th angle indicator in the market research data and the i2th angle indicator in the technical evaluation data. The angle indicators in the competitive technology comparison data and competitive market comparison data are the average values ​​of the differences between the angle indicators in the market research data and technical evaluation data of several competitive companies and the target enterprise objects;

[0067] Through the comprehensive level indicators of technical products, backward technical products in the technical product chain are identified, and the backward angle indicators of backward technical products are determined by combining the angle indicators of competitive product technology comparison data and competitive product market comparison data.

[0068] In this embodiment, the backward point is the backward technical product and the backward angle index of the backward technical product. The backward point consists of two parts, one is the technical product, and the other is the specific backward angle of the technical product. The backward technical product here refers to the backwardness in the comprehensive angle index, so as to screen the technical products that meet the requirements.

[0069] In this embodiment, It indicates the correction of the market angle index by the average value of the difference of the competing products under the same angle index. The correction process of the technical angle index is similar. Finally, the average value of the market angle index and the technical angle index are combined as the comprehensive level index. The backward angle index of the backward technical products is determined by combining the angle index of the competing technical comparison data and the competing market comparison data. The angle index of the competing technical comparison data and the competing market comparison data describes the difference between the target company and the competing company. The backward angle is determined by comparing the threshold of the difference.

[0070] Step S102, establishing a technology product profile of the target enterprise object according to the technology product chain of the target enterprise object, and generating a multi-angle technology update demand scale in combination with the lagging points of the technology product chain and the technology product profile.

[0071] In this embodiment, the label size in the target enterprise object's technical product portrait is configured based on the backward technical products in the target enterprise object's technical product chain, for subsequent technical product matching.

[0072] In some embodiments of the present application, a technical product profile of a target enterprise object is established according to the technical product chain of the target enterprise object, including:

[0073] Evaluate the comprehensive contribution of each backward technology product to the technical correlation relationship and market correlation relationship between its technology products respectively, set the emphasis label of each angle indicator based on the comprehensive contribution of backward technology products and backward angle indicators, and construct the technology product portrait of the target enterprise object through the emphasis labels of angle indicators.

[0074] In this embodiment, association rule mining technology (such as Apriori algorithm, Eclat algorithm, etc.) is used to analyze the association relationship between technical products. Evaluation indicators such as support, confidence, and improvement are calculated to quantify the strength of association between technical products. According to the results of the technical association evaluation and the market association evaluation, a comprehensive contribution index is set for backward technical products. The comprehensive contribution can be a weighted average, in which the technical association evaluation results and the market association evaluation results each occupy a certain weight. The comprehensive contribution and backward angle index (difference index) set the weight label of each angle index.

[0075] In some embodiments of the present application, a multi-angle technology update demand scale is generated by combining the backward points of the technology product chain and the technology product portrait, including:

[0076] For each backward angle indicator of each backward technology product, an angle technology update demand scale corresponding to the angle indicator is generated; the current scale of the target enterprise object on the angle technology update demand scale is configured through the angle indicators in the market research data and technology evaluation data; the gap scale range between the target enterprise object and the competitor enterprise object on the angle technology update demand scale is configured through the backward angle indicators; and the emphasis labels in the technology product portrait are attached to the angle technology update demand scale.

[0077] In this embodiment, for each backward technical product, a corresponding angle technology update demand scale is generated for each backward angle indicator. Using market research data and technical evaluation data, the performance of the target enterprise object on the current angle indicator is determined, and it is marked at the corresponding scale position on the angle technology update demand scale. This reflects the current status of the target enterprise object at this angle. By comparing the performance of competing enterprise objects on the same angle indicator, the gap between the target enterprise object and the competing product is determined, and the scale interval of this gap is marked on the angle technology update demand scale. This helps to clarify the target range of technology updates.

[0078] Step S103, matching corresponding new technology products in the technology product library according to the multi-angle technology update demand scale, and integrating the new technology products to build a demand list.

[0079] In this embodiment, the technology update demand scale is combined with multiple angles to traverse the technology product library, compare each technology product, and thus screen out the new technology products required for the backward part (bottleneck) of the target enterprise.

[0080] In some embodiments of the present application, the corresponding new technology products are matched in the technology product library according to the multi-angle technology update demand scale, including:

[0081] Measure the corresponding angle indicators of each technical product in the technical product library and mark them on the scale of the multi-angle technology update demand scale, record them as new scales, assign scores to the angle indicators through the relationship between the current scale, the gap scale interval and the new scale, and calculate the matching degree by counting the scores corresponding to each angle technology update demand scale;

[0082]

[0083] in, is the matching degree between the j1th backward technology product of the target enterprise object and the j2th technology product in the technology product library, m is the number of backward angle indicators, is the weighted label size of the j3rd backward angle indicator in the backward technical product, is the score of the j3rd backward angle indicator between the j1th backward technology product of the target enterprise object and the j2th technology product in the technology product library, They are The maximum and minimum values ​​in , k3 is a preset constant;

[0084] By traversing all the technical products in the technical product library based on the matching degree, the backward technical products of the target enterprise object are screened out to match the corresponding new technical products.

[0085] In this embodiment, for each technology product in the technology product library, its performance in various angle indicators is measured, and these performances are marked on the corresponding scales of the multi-angle technology update demand scale to form a new scale. According to the relationship between the current scale (indicating the current status of the target enterprise object), the gap scale interval (indicating the gap with the competing products) and the new scale (indicating the performance of the new technology product), a score is assigned to each angle indicator. The score can reflect the degree to which the new technology product meets the technology update needs.

[0086] In this embodiment, comparison and positioning: First, the new scale of the new technology product is compared with the current scale to determine the degree of improvement of the new technology product based on the current status of the target enterprise object. Then, this improvement degree is compared with the gap scale interval to determine whether the new technology product can narrow or eliminate the gap with the competing products.

[0087] Scoring mechanism: Based on the above comparison results, a score is assigned to each angle indicator. The score reflects the degree to which the new technology product meets the needs of technology update. Generally, the higher the score, the more the new technology product can meet the technology update needs of the enterprise, and the more likely it is to be selected as the best matching product.

[0088] In this embodiment, express The correction of the sum of the lag angle indicators by the average of the maximum and minimum values.

[0089] Step S104, formulate a promotion plan for the target enterprise object, so as to promote the new technology products in the demand list to the target enterprise object.

[0090] In some embodiments of the present application, a promotion plan for a target enterprise object is formulated, including:

[0091] Analyze the product information of all new technology products in the demand list, and formulate multi-dimensional promotion plans based on the product information of new technology products.

[0092] In this embodiment, the product information includes the following contents: Product feature sorting: Detailed sorting of the new technology products in the demand list to clarify the technical features, advantages, application scenarios and differentiated features of each product from other products.

[0093] Market positioning: Determine the positioning of new technology products in the market based on product characteristics and target audience needs, including price positioning, quality positioning, service positioning, etc.

[0094] Multi-dimensional promotion strategy formulation includes social media promotion, content marketing, exhibitions, etc.

[0095] Compared with the prior art, the present invention has the following beneficial effects:

[0096] 1. Analyze the target enterprise's technical product related information to build the target enterprise's technical product chain, integrate the target enterprise's existing technical product information, and sort out the relationship between technical products. Evaluate the backward points of the target enterprise's technical product chain from multiple angles, determine the comprehensive level by combining multi-angle indicators, and screen out backward technical products to provide a reliable basis for the matching of subsequent technical products.

[0097] 2. Establish a technology product portrait of the target enterprise object, generate a multi-angle technology update demand scale, and accurately describe the target enterprise object's demand for technology products from various angles. According to the multi-angle technology update demand scale, match the corresponding new technology products in the technology product library, improve the accuracy and adaptability of technology promotion services, make targeted technology product recommendations, and improve promotion effects.

[0098] Correspondingly, this application also provides a personalized technology promotion service system based on object needs, such as Figure 2 As shown, including,

[0099] An evaluation module is used to obtain information related to the technology products of the target enterprise object, analyze the information related to the technology products of the target enterprise object to build the technology product chain of the target enterprise object, and evaluate the backwardness of the technology product chain of the target enterprise object from multiple angles;

[0100] A generation module is used to establish a technology product profile of the target enterprise object according to the technology product chain of the target enterprise object, and to generate a multi-angle technology update demand scale by combining the backward points of the technology product chain and the technology product profile;

[0101] The matching module is used to match the corresponding new technology products in the technology product library according to the multi-angle technology update demand scale, and integrate the new technology products to build a demand list;

[0102] The promotion module is used to formulate promotion plans for target enterprise objects, so as to promote the new technology products in the demand list to the target enterprise objects.

[0103] Through the description of the above implementation methods, those skilled in the art can clearly understand that the present invention can be implemented by hardware, or by means of software plus a necessary general hardware platform. Based on such an understanding, the technical solution of the present invention can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a USB flash drive, a mobile hard disk, etc.), including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each implementation scenario of the present invention.

[0104] Those skilled in the art will appreciate that the accompanying drawings are merely schematic diagrams of a preferred implementation scenario, and the modules or processes in the accompanying drawings are not necessarily required for implementing the present invention.

[0105] Those skilled in the art will appreciate that the modules in the system in the implementation scenario can be distributed in the system of the implementation scenario according to the implementation scenario description, or can be changed accordingly and located in one or more systems different from the implementation scenario. The modules in the above implementation scenario can be combined into one module, or can be further split into multiple submodules.

[0106] The above description is only a preferred specific implementation manner of the present invention, but the protection scope of the present invention is not limited thereto. Any technician familiar with the technical field can make equivalent replacements or changes according to the technical scheme and inventive concept of the present invention within the technical scope disclosed by the present invention, which should be covered by the protection scope of the present invention.

Claims

1. A personalized technology promotion service method based on object needs, characterized in that: include, Obtain the target enterprise's technical product related information, analyze the target enterprise's technical product related information to build the target enterprise's technical product chain, and evaluate the backwardness of the target enterprise's technical product chain from multiple perspectives; Establish a technology product profile of the target enterprise object based on the technology product chain of the target enterprise object, and generate a multi-angle technology update demand scale based on the backward points of the technology product chain and the technology product profile; According to the multi-angle technology update demand scale, match the corresponding new technology products in the technology product library, and integrate the new technology products to build a demand list; Develop promotion plans for target business objects to promote the new technology products in the demand list to target business objects.

2. The personalized technology promotion service method based on object needs according to claim 1 is characterized in that: Analyze the target enterprise object's technical product related information to build the target enterprise object's technical product chain, include, Information related to technology products includes technology attributes and market attributes; Determine the technical relationship between technical products through the technical attributes of each target enterprise object's technical products, and determine the market relationship between technical products through the market attributes of each target enterprise object's technical products; According to the technical correlation relationship and market correlation relationship of technical products, the technical logic series connection and market logic series connection between technical products are respectively carried out to construct the technical product chain of the target enterprise object.

3. The personalized technology promotion service method based on object needs according to claim 1 is characterized in that: Evaluate the backwardness of the target enterprise's technology product chain from multiple perspectives, including: Collect market research data, technology evaluation data, and competitive product comparison data of the target enterprise's technology products, pre-process the market research data, technology evaluation data, competitive product technology comparison data, and competitive product market comparison data, and extract angle indicators of the four types of data: market research data, technology evaluation data, competitive product technology comparison data, and competitive product market comparison data, and standardize the angle indicators; Mark the four types of data angle indicators, namely, market research data of technology products, technology evaluation data, competitive technology comparison data and competitive market comparison data, in the technology product chain to identify lagging points in the technology product chain.

4. The personalized technology promotion service method based on object needs according to claim 3 is characterized in that: Identify lagging points in the technology product chain, including, The lagging point is the lagging technical product and the lagging angle index on the lagging technical product; Determine the comprehensive level indicators of each technology product based on the market research data of technology products, technology evaluation data, competitive technology comparison data and competitive market comparison data of four types of data; Among them, C is the comprehensive level index of the technical product, γ1 and γ2 are the comprehensive weights of the market and technology, n1 and n2 are the number of angle indicators in the market research data and technology evaluation data, α i1 , β i2 are the combined weights corresponding to the i1th angle indicator in the market research data and the combined weights corresponding to the i2th angle indicator in the technical evaluation data, respectively. i1 、W1 i2 The i1th angle index in the market research data and the i2th angle index in the technical evaluation data are respectively i1 and W2 i2 k1 is the angle index in the market research data corresponding to the i1th angle index and the i2th angle index in the technical evaluation data, respectively. i1 、k2 i2 are respectively the preset constants corresponding to the i1th angle indicator in the market research data and the i2th angle indicator in the technical evaluation data. The angle indicators in the competitive technology comparison data and competitive market comparison data are the average values ​​of the differences between the angle indicators in the market research data and technical evaluation data of several competitive companies and the target enterprise objects; Through the comprehensive level indicators of technical products, backward technical products in the technical product chain are identified, and the backward angle indicators of backward technical products are determined by combining the angle indicators of competitive product technology comparison data and competitive product market comparison data.

5. The personalized technology promotion service method based on object needs according to claim 4 is characterized in that: Establish a technical product profile of the target enterprise object based on the technical product chain of the target enterprise object. include, Evaluate the comprehensive contribution of each backward technology product to the technical correlation relationship and market correlation relationship between its technology products respectively, set the emphasis label of each angle indicator based on the comprehensive contribution of backward technology products and backward angle indicators, and construct the technology product portrait of the target enterprise object through the emphasis labels of angle indicators.

6. The personalized technology promotion service method based on object needs according to claim 5 is characterized in that: Combine the backward points of the technology product chain and the technology product portrait to generate a multi-angle technology update demand scale. include, For each backward angle indicator of each backward technology product, an angle technology update demand scale corresponding to the angle indicator is generated; the current scale of the target enterprise object on the angle technology update demand scale is configured through the angle indicators in the market research data and technology evaluation data; the gap scale range between the target enterprise object and the competitor enterprise object on the angle technology update demand scale is configured through the backward angle indicators; and the emphasis labels in the technology product portrait are attached to the angle technology update demand scale.

7. The personalized technology promotion service method based on object needs according to claim 6 is characterized in that: According to the multi-angle technology update demand scale, the corresponding new technology products are matched in the technology product library, including: Measure the corresponding angle indicators of each technical product in the technical product library and mark them on the scale of the multi-angle technology update demand scale, record them as new scales, assign scores to the angle indicators through the relationship between the current scale, the gap scale interval and the new scale, and calculate the matching degree by counting the scores corresponding to each angle technology update demand scale; in, is the matching degree between the j1th backward technology product of the target enterprise and the j2th technology product in the technology product library, m is the number of backward angle indicators, is the weighted label size of the j3rd backward angle indicator in the backward technical product, is the score of the j3rd backward angle indicator between the j1th backward technology product of the target enterprise object and the j2th technology product in the technology product library, They are τ j3 E j1j2j3 The maximum and minimum values ​​in , k3 is a preset constant; By traversing all the technical products in the technical product library based on the matching degree, the backward technical products of the target enterprise object are screened out to match the corresponding new technical products.

8. The personalized technology promotion service method based on object needs according to claim 1 is characterized in that: Formulate promotion plans for target companies. include, Analyze the product information of all new technology products in the demand list, and formulate multi-dimensional promotion plans based on the product information of new technology products.

9. A personalized technology promotion service system based on object needs, characterized in that: include, An evaluation module is used to obtain information related to the technology products of the target enterprise object, analyze the information related to the technology products of the target enterprise object to build the technology product chain of the target enterprise object, and evaluate the backwardness of the technology product chain of the target enterprise object from multiple angles; A generation module is used to establish a technology product profile of the target enterprise object according to the technology product chain of the target enterprise object, and to generate a multi-angle technology update demand scale by combining the backward points of the technology product chain and the technology product profile; The matching module is used to match the corresponding new technology products in the technology product library according to the multi-angle technology update demand scale, and integrate the new technology products to build a demand list; The promotion module is used to formulate promotion plans for target enterprise objects, so as to promote the new technology products in the demand list to the target enterprise objects.

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