A product operation platform, equipment and medium based on blockchain

Abstract

This application discloses a product operation platform, equipment and medium based on blockchain to solve the problem that the current product operation mode is disorderly and unfavorable to consumption development. The platform production node is used to collect product quality data and product testing data and write them into the blockchain; the concept creation node is used to determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method; the packaging node is used to package the product according to the product concept creation plan, and write the packaging fee into the blockchain; the operator node is used to operate the product according to the product concept creation plan, and write the operation data into the blockchain.

Description

Technical Field

[0001] The present application relates to the field of product operation technology, and in particular to a blockchain-based product operation platform, equipment, and medium. Background Art

[0002] At present, the way to operate a product is often to build a sales channel and sell the product in its original form. Among them, the main force involved in the product operation during the sales process is the channel sales party.

[0003] However, channel sellers take sales profit as their direct goal. If the sales volume of a product is high, most of the sales profit will be taken by the channel sellers, and the goal of increasing the income of producers through the product is actually difficult to achieve, which will hinder the sustainable development of this sales model. If the sales volume of a product is low and the product is unsalable, it will be difficult for the channel sellers to solve this problem.

[0004] It can be seen that the current product operation mode can neither really provide much help to producers, nor does it have problems such as disorderly management, which is not conducive to the development of consumption. Summary of the invention

[0005] The embodiments of the present application provide a blockchain-based product operation platform, equipment, and medium to solve the following technical problems in the prior art: the current product operation mode can neither really provide significant help to the poor population, nor has problems such as disorderly management, which is not conducive to the development of consumption.

[0006] The present application embodiment adopts the following technical solutions:

[0007] A product operation platform based on blockchain, which has a pre-built blockchain platform based on product operation, including:

[0008] The production node is used to collect product quality data and product testing data and write them into the blockchain;

[0009] The concept creator node is used to determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method;

[0010] The packaging node is used to create a plan based on the product concept, package the product, and write the packaging fee into the blockchain;

[0011] The operator node is used to create a plan based on the product concept, operate the product, and write the operation data into the blockchain.

[0012] Optionally, the platform further includes a detection node; the detection node is used to detect product quality and determine product detection data.

[0013] Optionally, the producer node is also used to write the product supply price into the blockchain.

[0014] Optionally, the concept creation node is used to evaluate the product according to preset evaluation dimensions and determine the product concept creation plan; the preset evaluation dimensions include market share, competitiveness of competing products, and consumption data trends.

[0015] Optionally, the operator node is also used to determine the sales profit of the product based on the operation data and write it into the blockchain.

[0016] Optionally, the operator node is also used to determine the product sales profit distribution corresponding to the production node, concept creation node, packaging node and itself according to the profit distribution rules pre-written in the blockchain.

[0017] Optionally, the platform further includes a regulatory agency node;

[0018] The regulatory agency node is used to obtain breach of contract certification materials from any one of the production node, concept creation node, packaging node and operation node, and to hold the corresponding node accountable according to the breach of contract accountability plan pre-written into the blockchain.

[0019] Optionally, the regulatory agency node is also used to receive objections raised by any one of the production node, concept creation node, packaging node and operation node regarding the breach of contract proof materials, and to review the objections.

[0020] A device for product operation based on blockchain, with a blockchain platform based on product operation pre-built, including:

[0021] at least one processor; and,

[0022] a memory communicatively connected to the at least one processor; wherein,

[0023] The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to:

[0024] Collect product quality data and product testing data and write them into the blockchain;

[0025] Determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method;

[0026] Create a plan based on the product concept, package the product, and write the packaging fee into the blockchain;

[0027] Create a plan based on the product concept, operate the product, and write the operation data into the blockchain.

[0028] A non-volatile computer storage medium for blockchain-based product operations, storing computer executable instructions, and pre-building a blockchain platform based on product operations, wherein the computer executable instructions are configured as follows:

[0029] Collect product quality data and product testing data and write them into the blockchain;

[0030] Determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method;

[0031] Create a plan based on the product concept, package the product, and write the packaging fee into the blockchain;

[0032] Create a plan based on the product concept, operate the product, and write the operation data into the blockchain.

[0033] At least one of the above technical solutions adopted in the embodiments of the present application can achieve the following beneficial effects:

[0034] By reshaping the product's operating model, it is upgraded from single channel participation to multi-party participation and joint operation, and the multiple parties involved jointly complete the product concept upgrade, product packaging, product channel construction, product sustainable operation, etc.

[0035] During the product operation process, all participating nodes can record and preserve workload, work value, profit distribution principles, etc. through blockchain based on the consensus reached, and reach an on-chain smart contract based on the operation model, so as to rationally distribute the product sales profits and achieve sustainable investment and operation of multiple parties.

[0036] This type of operation can reshape and package the concepts of existing products from a market perspective to adapt to the marketability of the products. At the same time, it can improve and make transparent the profit distribution principles in the operation process, which is conducive to the sustainable development of operations. BRIEF DESCRIPTION OF THE DRAWINGS

[0037] The drawings described herein are used to provide a further understanding of the present application and constitute a part of the present application. The illustrative embodiments of the present application and their descriptions are used to explain the present application and do not constitute an improper limitation on the present application. In the drawings:

[0038] Figure 1A schematic diagram of an architecture of a blockchain-based product operation platform provided in an embodiment of the present application;

[0039] Figure 2 The embodiment of the present application provides the corresponding Figure 1 A structural diagram of a device for operating blockchain-based products. DETAILED DESCRIPTION

[0040] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described below in combination with the specific embodiments of the present application and the corresponding drawings. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the application, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of this application.

[0041] The technical solutions provided by various embodiments of the present application are described in detail below in conjunction with the accompanying drawings.

[0042] Blockchain is a new application model of computer technologies such as distributed data storage, peer-to-peer transmission, consensus mechanism, and encryption algorithm. It is essentially a decentralized database.

[0043] In the embodiment of the present application, first, a blockchain network based on product operation can be deployed based on a blockchain framework. The blockchain framework can be any blockchain framework that can implement the corresponding functions of the embodiment of the present application, such as Bitcoin, Ethereum, Fabric, Corda, etc.

[0044] The blockchain network includes several nodes, including production nodes, concept creation nodes, packaging nodes, operation nodes, etc.

[0045] Afterwards, the corresponding smart contracts can be generated according to the relevant needs of product operation and written into each node in the blockchain network.

[0046] Figure 1 A schematic diagram of the architecture of a product operation platform based on blockchain provided in an embodiment of the present application. As shown in the figure, the blockchain platform mainly includes a production node 101, a concept creation node 102, a packaging node 103 and an operation node 104. Among them, each node can communicate with each other.

[0047] The production node represents a node that produces a product.

[0048] The production node can collect product quality data and product inspection data based on the products produced, and write the collected product quality data and product inspection data into the blockchain. Among them, product quality data indicates the excellent condition of the product, and product inspection data indicates the corresponding inspection information determined by quality inspection of the product according to the product quality standards.

[0049] In one embodiment, the corresponding product quality data to be collected can be determined based on the characteristics of the product. For example, when the product is food, the weight of the product, the nutritional content of the product, etc. can be collected; when the product is a daily necessity, the defects of the product, the durability of the product, etc. can be collected.

[0050] In one embodiment, the blockchain platform may also include a detection node. The detection node may detect the product quality of the product produced by the production node according to certain product quality standards and determine the product detection data. The detection node may be an organization with corresponding product quality detection qualifications, and the product detection data may include whether the product ingredients meet the standards.

[0051] In one embodiment, the producer node may also determine a product supply price and write the product supply price into the blockchain, wherein the product supply price is the price at which the producer node provides the product to the operator node.

[0052] In addition, the producer node can also use an asymmetric encryption algorithm to encrypt the product supply price, and then write the encrypted product supply price into the blockchain. Alternatively, the producer node can also use a hash algorithm to hash the product supply price, and write the obtained hash value into the blockchain. By encrypting or hashing the product supply price, the privacy of the product supply price can be ensured while the data is securely stored.

[0053] The concept creation party node represents a party node that designs product concepts for product operations.

[0054] The concept creator node can determine the product concept creation plan for product design and write the product concept creation plan into the blockchain. Among them, the product concept creation plan may include product positioning, product sales price, product packaging plan, product promotion method, etc. Product positioning refers to the consumer group that the product is mainly aimed at, the product's definition of its own image, etc. Product promotion methods include online methods such as major e-commerce platforms and offline methods.

[0055] Specifically, the concept creation node can evaluate the product according to the preset evaluation dimensions, determine the advantages and competitiveness of the product in each evaluation dimension, and thus determine the product concept creation plan. Among them, the preset evaluation dimensions may include market share, competitiveness of competing products, consumption data trends, etc.

[0056] For example, if the product is a jewelry with average quality, low price and novel style, the product concept creation plan can be targeted at middle and low-income groups, especially women aged 15 to 30, and sold in a way of small profits but quick turnover, reducing the product price to a certain extent to increase product sales, and actively promoting it on major e-commerce platforms, mainly selling it online, etc.

[0057] The packaging node represents the node that performs outer packaging on the product.

[0058] The packaging node can determine the corresponding packaging style and packaging style of the product according to the product packaging plan in the product concept creation plan written into the blockchain by the concept creation node, and package the product so that the product's outer packaging style and style can be consistent with the concept of the product concept creation plan.

[0059] In addition, the packaging node can also determine the packaging costs incurred in packaging the product and write the packaging costs into the blockchain.

[0060] The operator node refers to the node that is mainly responsible for the product promotion, sales and other processes.

[0061] The operator node can determine the corresponding product sales price and product promotion method based on the product concept creation plan written into the blockchain network by the concept creator node, and operate the product sales process.

[0062] In addition, the operator node can also collect operational data on the product and write the collected operational data into the blockchain. The operational data may include product promotion expenses, product sales volume, sales trends, etc.

[0063] The operator node can also determine the product sales profit based on the product sales volume and product sales price in the operation data, as well as the product supply price provided by the producer node, and write the product sales profit into the blockchain.

[0064] In an embodiment of the present application, each node in the product operation process, including the production node, the concept creation node, the packaging node and the operation node, can reach a consensus in advance based on the sales profit of the product, and determine the profit distribution rules based on the contribution of each node in the operation process, and write them into the blockchain.

[0065] Therefore, after determining the sales profit of the product, the operator node can determine the corresponding product sales profit distribution of each node in the product operation process, including the production node, concept creation node, packaging node and itself, based on the profit distribution rules pre-written in the blockchain.

[0066] In an embodiment of the present application, each node in the product operation process, including the production node, the concept creation node, the packaging node and the operation node, can also determine the breach of contract liability that any node needs to bear when violating the profit distribution rules predetermined by each node.

[0067] Therefore, each node can determine the corresponding breach of contract accountability plan and write it into the blockchain.

[0068] In one embodiment, the blockchain platform may also include a regulatory agency node.

[0069] The regulatory agency node can obtain breach of contract proof materials from any party in the product operation process, including the production node, concept creation node, packaging node and operation node, and hold the corresponding node accountable according to the breach of contract accountability plan agreed upon in advance by all parties and written into the blockchain.

[0070] The regulatory agency node can verify the acquired proof of breach of contract materials to determine the authenticity of the proof of breach of contract materials. After determining that the proof of breach of contract materials have passed the verification, the corresponding node can be held accountable according to the breach of contract accountability plan.

[0071] In one embodiment, the regulatory agency node may also receive objections from any of the production node, concept creation node, packaging node, and operation node regarding proof of breach of contract or accountability results.

[0072] The regulatory agency node can review the objection to determine whether the objection is valid, and based on the review results, determine whether to maintain the accountability results unchanged or change them.

[0073] In the embodiments of the present application, the operating model of the product is rebuilt from single channel participation to multi-party participation and joint operation, and the multiple parties involved jointly complete the product concept upgrade, product packaging, product channel construction, product sustainable operation, etc.

[0074] During the product operation process, all participating nodes can record and preserve workload, work value, profit distribution principles, etc. through blockchain based on the consensus reached, and reach an on-chain smart contract based on the operation model, so as to rationally distribute the product sales profits and achieve sustainable investment and operation of multiple parties.

[0075] This type of operation can reshape and package the concepts of existing products from a market perspective to adapt to the marketability of the products. At the same time, it can improve and make transparent the profit distribution principles in the operation process, which is conducive to the sustainable development of operations.

[0076] Based on the same idea, some embodiments of the present application also provide devices and non-volatile computer storage media corresponding to the above platform.

[0077] Figure 2 The embodiment of the present application provides the corresponding Figure 1 A schematic diagram of a structure of a device for operating a product based on blockchain, wherein the blockchain device comprises:

[0078] at least one processor; and,

[0079] a memory communicatively connected to the at least one processor; wherein,

[0080] The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to:

[0081] Collect product quality data and product testing data and write them into the blockchain;

[0082] Determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method;

[0083] Create a plan based on the product concept, package the product, and write the packaging fee into the blockchain;

[0084] Create a plan based on the product concept, operate the product, and write the operation data into the blockchain.

[0085] Some embodiments of the present application provide corresponding Figure 1 A non-volatile computer storage medium for blockchain-based product operations, storing computer executable instructions, wherein the computer executable instructions are configured to:

[0086] Collect product quality data and product testing data and write them into the blockchain;

[0087] Determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method;

[0088] Create a plan based on the product concept, package the product, and write the packaging fee into the blockchain;

[0089] Create a plan based on the product concept, operate the product, and write the operation data into the blockchain.

[0090] Each embodiment in this application is described in a progressive manner, and the same or similar parts between the embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the device and medium embodiments, since they are basically similar to the platform embodiments, the description is relatively simple, and the relevant parts can be referred to the partial description of the platform embodiment.

[0091] The devices and media provided in the embodiments of the present application correspond one-to-one to the platforms, and therefore, the devices and media also have similar beneficial technical effects as the platforms corresponding to them. Since the beneficial technical effects of the platforms have been described in detail above, the beneficial technical effects of the devices and media will not be repeated here.

[0092] Those skilled in the art will appreciate that the embodiments of the present application may be provided as methods, systems, or computer program products. Therefore, the present application may adopt the form of a complete hardware embodiment, a complete software embodiment, or an embodiment in combination with software and hardware. Moreover, the present application may adopt the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) that contain computer-usable program code.

[0093] The present application is described with reference to the flowcharts and / or block diagrams of the methods, devices (systems), and computer program products according to the embodiments of the present application. It should be understood that each process and / or box in the flowchart and / or block diagram, as well as the combination of the processes and / or boxes in the flowchart and / or block diagram, can be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to generate a machine, so that the instructions executed by the processor of the computer or other programmable data processing device generate instructions for implementing the processes in the flowchart and / or block diagram. Figure 1 A process or multiple processes and / or boxes Figure 1 A device that provides the functions specified in a block or multiple blocks.

[0094] These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture comprising an instruction device, which implements the process Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0095] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes.

[0096] In a typical configuration, a computing device includes one or more processors (CPU), input / output interfaces, network interfaces, and memory.

[0097] The memory may include non-permanent storage in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. The memory is an example of a computer-readable medium.

[0098] Computer readable media include permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information. Information can be computer readable instructions, data structures, program modules or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary computer readable media (transitory media), such as modulated data signals and carrier waves.

[0099] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of more restrictions, the elements defined by the sentence "comprises a ..." do not exclude the existence of other identical elements in the process, method, commodity or device including the elements.

[0100] The above is only an embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A product operation platform based on blockchain, characterized in that: A blockchain platform based on product operations is pre-built, including: The production node is used to collect product quality data and product testing data and write them into the blockchain; The concept creator node is used to determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method; The packaging node is used to create a plan based on the product concept, package the product, and write the packaging fee into the blockchain; The operator node is used to create a plan based on the product concept, operate the product, and write the operation data into the blockchain; The operator node is also used to determine the sales profit of the product based on the operation data and write it into the blockchain; The operator node is also used to determine the product sales profit distribution corresponding to the producer node, the concept creator node, the packaging node and itself respectively according to the profit distribution rules pre-written in the blockchain; The platform also includes a regulator node; The regulatory agency node is used to obtain breach of contract certification materials of any one of the production party node, the concept creation party node, the packaging party node and the operation party node, and to hold the corresponding node accountable according to the breach of contract accountability plan pre-written in the blockchain; The regulatory agency node is also used to receive objections to the breach of contract proof materials from any one of the production node, the concept creation node, the packaging node and the operator node, and to review the objections.

2. The platform according to claim 1, characterized in that The platform also includes a detection party node; The detection node is used to detect product quality and determine product detection data.

3. The platform according to claim 1, characterized in that The producer node is also used to write the product supply price into the blockchain.

4. The platform according to claim 1, characterized in that The concept creation node is used to evaluate the product according to preset evaluation dimensions and determine the product concept creation plan; the preset evaluation dimensions include market share, competitiveness of competing products, and consumption data trends.

5. A device for product operation based on blockchain, characterized in that: A blockchain platform based on product operations is pre-built, including: at least one processor; and a memory in communication with the at least one processor; wherein the memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to: Collect product quality data and product testing data and write them into the blockchain; Determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method; Create a plan based on the product concept, package the product, and write the packaging fee into the blockchain; Create a plan based on the product concept, operate the product, and write the operation data into the blockchain; The blockchain platform includes: an operator node is used to determine the sales profit of the product based on the operation data and write it into the blockchain; The operator node is also used to determine the product sales profit distribution corresponding to the production node, the concept creation node, the packaging node and itself according to the profit distribution rules pre-written in the blockchain; The blockchain platform also includes a regulatory agency node; The regulatory agency node is used to obtain breach of contract certification materials of any one of the production party node, the concept creation party node, the packaging party node and the operation party node, and to hold the corresponding node accountable according to the breach of contract accountability plan pre-written in the blockchain; The regulatory agency node is also used to receive objections to the breach of contract proof materials from any one of the production node, the concept creation node, the packaging node and the operator node, and to review the objections.

6. A non-volatile computer storage medium for blockchain-based product operations, storing computer executable instructions, characterized in that: A blockchain platform based on product operation is pre-built, and the computer executable instructions are set to: Collect product quality data and product testing data and write them into the blockchain; Determine the product concept creation plan and write it into the blockchain; the product concept creation plan includes product positioning, product sales price, product packaging plan, and product promotion method; Create a plan based on the product concept, package the product, and write the packaging fee into the blockchain; Create a plan based on the product concept, operate the product, and write the operation data into the blockchain; The blockchain platform includes: an operator node is used to determine the sales profit of the product based on the operation data and write it into the blockchain; The operator node is also used to determine the product sales profit distribution corresponding to the production node, the concept creation node, the packaging node and itself according to the profit distribution rules pre-written in the blockchain; The blockchain platform also includes a regulatory agency node; The regulatory agency node is used to obtain breach of contract certification materials of any one of the production party node, the concept creation party node, the packaging party node and the operation party node, and to hold the corresponding node accountable according to the breach of contract accountability plan pre-written in the blockchain; The regulatory agency node is also used to receive objections to the breach of contract proof materials from any one of the production node, the concept creation node, the packaging node and the operator node, and to review the objections.

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