A product push management method based on strict selection strategy

Abstract

The present invention proposes a product push management method based on a strict selection strategy, including: establishing a strict selection standard library; obtaining member information and product information, establishing member portraits and product portraits respectively, and matching the member portraits and product portraits; pushing results to the strict selection terminal according to the matching results, wherein the data between the strict selection terminal and the strict selection server is transmitted in an encrypted manner, wherein the data encryption process is as follows: the key data between the strict selection terminal and the strict selection server is transmitted in an encrypted manner, the terminal encrypts, and the server decrypts; according to the preset strict selection strategy, it is automatically executed every day to obtain the changed products, and the best products are displayed in the strict selection product results, and the operating personnel verify the products and then push the products to the users; the product information of the strictly selected products is pushed to the users.

Description

Technical Field

[0001] The present invention relates to the technical field of electronic shopping malls, and in particular to a product push management method based on a strict selection strategy. Background Art

[0002] As an e-commerce medium, e-mall has become increasingly important in Internet applications and is also a major channel for people's daily purchases. Existing e-mall usually recommends information related to products that purchasing users have purchased in the past to improve the purchasing user experience, but there are also problems with the quality of the corresponding merchants in the recommended products. How to provide a technical solution to select high-quality merchants' products for purchasing users is a technical problem that needs to be solved at present. Summary of the invention

[0003] The object of the present invention is to solve at least one of the technical drawbacks.

[0004] To this end, the purpose of the present invention is to propose a product push management method based on a strict selection strategy.

[0005] In order to achieve the above object, an embodiment of the present invention provides a product push management method based on a strict selection strategy, comprising the following steps:

[0006] Step S1, establishing a strict selection standard library, the strict selection standard library includes: member information and product information;

[0007] Step S2, obtaining member information and product information, establishing member portraits and product portraits respectively, and matching the member portraits and product portraits;

[0008] Step S3, according to the matching result, the result is pushed to the Yanxuan terminal, wherein the data between the Yanxuan terminal and the Yanxuan server is transmitted in an encrypted manner, wherein the data encryption process is as follows: the key data between the Yanxuan terminal and the Yanxuan server is transmitted in encrypted form, the terminal encrypts, and the server decrypts;

[0009] The Yanxuan server receives the service request of each Yanxuan terminal and determines whether the service request includes certificate information. If the verification is successful, the Yanxuan terminal is allowed to request the service, wherein the encryption and decryption of the certificate information adopt a preset encryption algorithm;

[0010] Step S4, automatically execute every day according to the preset strict selection strategy, obtain the changed products, display the best products in the strict selection product results, and the operation staff will verify the products and push them to the users;

[0011] Step S5, push the product information of the carefully selected products to the user, including: carefully selected product details page information, picture information, price information, among which the price information is within a controllable range, because the merchant's product prices are matched with the product prices in the standard library. Products that do not exceed the preset reference price range are all normally priced products, and an alarm will be issued if the price exceeds the preset reference price range.

[0012] Furthermore, the member profile includes: region, research direction, purchase frequency, price range, purchase time, delivery requirements, settlement cycle and purchase type;

[0013] The product portrait includes: sales area, category, delivery cycle, price, order receiving time and evaluation rating.

[0014] Furthermore, the matching of member portraits and product portraits includes the following steps:

[0015] (1) Mapping research directions with product categories;

[0016] (2) Mapping the purchasing frequency with the product supply cycle and the order acceptance time of the operation cycle;

[0017] (3) Mapping user purchase types with product ratings, price ranges, and market price comparisons;

[0018] (4) The result is the one with the highest score after weight matching calculation as above.

[0019] Furthermore, user behavior data and computing results are deployed on the public cloud;

[0020] The private cloud is deployed with matching calculation data, data extraction process and preset strict selection strategies.

[0021] Furthermore, the process of actively pushing the strict selection method is as follows:

[0022] Determine whether the merchants in the mall have joined the strictly selected merchants;

[0023] If yes, then strictly select standard products for sorting, implement strict selection strategy, and send to the standard library of general products;

[0024] Display the results of carefully selected products for push;

[0025] Determine whether the push is successful. If the push is successful, the product will be put on the shelf.

[0026] Furthermore, the data encryption method is to upgrade the original complete text encryption to salt value plug-in encryption.

[0027] Furthermore, the preset strict selection strategy includes: the product acquisition strategy adopted by the strict selection terminal, the number of products acquired, and the order selection of products acquired.

[0028] Furthermore, the strictly selected product details page includes the following information: strictly selected details information, similar product recommendation information, product details, packing list, after-sales service, and category search list.

[0029] According to the product push management method based on the strict selection strategy of an embodiment of the present invention, a standard library and a strict selection library are set, and the products are reversely associated through the standard library information, and the product synchronization data of each platform is configured through push management. The present invention can realize that the strict selection server provides services to multiple strict selection terminals, and the strict selection terminals are authorized with certificates to ensure that the service authorization has a basis. In order to further improve the security of data transmission, an encryption algorithm is set between the strict selection terminal and the strict selection server, and the data transmitted between the two is encrypted and decrypted. After the present invention determines the strict selection merchant, the corresponding push method and strict selection product information are set for the historical data of each strict selection terminal, providing the purchaser with more accurate and high-quality push, thereby improving the purchaser's experience.

[0030] Additional aspects and advantages of the present invention will be given in part in the following description and in part will be obvious from the following description, or will be learned through practice of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS

[0031] The above and / or additional aspects and advantages of the present invention will become apparent and easily understood from the description of the embodiments in conjunction with the following drawings, in which:

[0032] Figure 1 is a flowchart of a product push management method based on a strict selection strategy according to an embodiment of the present invention;

[0033] Figure 2 is a flowchart of a method for actively pushing strict selection according to an embodiment of the present invention;

[0034] Figure 3a and Figure 3b This is an interface diagram of the strict selection push according to an embodiment of the present invention;

[0035] Figure 4 Schematic diagram of key information of a strictly selected terminal according to an embodiment of the present invention;

[0036] Figure 5 This is a flowchart of the multi-terminal service middle station security verification according to an embodiment of the present invention;

[0037] Figure 6 A schematic diagram of strict selection data conversion according to an embodiment of the present invention;

[0038] Figure 7 is a flowchart of strict selection data processing according to an embodiment of the present invention;

[0039] Figure 8 The figure is a flow chart of the synchronization mechanism for pushing carefully selected products according to an embodiment of the present invention. DETAILED DESCRIPTION

[0040] Embodiments of the present invention are described in detail below, examples of which are shown in the accompanying drawings, wherein the same or similar reference numerals throughout represent the same or similar elements or elements having the same or similar functions. The embodiments described below with reference to the accompanying drawings are exemplary and are intended to be used to explain the present invention, and should not be construed as limiting the present invention.

[0041] like Figure 1 As shown, the product push management method based on the strict selection strategy of the embodiment of the present invention includes the following steps:

[0042] Step S1, establish a strict selection standard library, which includes: member information and product information.

[0043] Step S2, obtain member information and product information, establish member portraits and product portraits respectively, and match the member portraits and product portraits.

[0044] In an embodiment of the present invention, the member portrait includes: region, research direction, purchase frequency, price range, purchase time, delivery requirement, settlement cycle and purchase type.

[0045] Product portraits include: sales area, category, delivery cycle, price, order time and evaluation rating.

[0046] Specifically, matching member portraits with product portraits includes the following steps:

[0047] (1) Map the research direction to the product category; if it matches, all points will be awarded, otherwise no points will be awarded;

[0048] (2) Map the purchasing frequency to the product supply cycle and the operation cycle order acceptance time; score if the purchasing frequency time is greater than the supply cycle, otherwise no score;

[0049] (3) Mapping the user's purchase type with the product's evaluation rating, price range, and market price comparison; the evaluation rating is divided into five points based on the average of historical evaluation results. Full marks are awarded if the difference between the price range and the market price is reasonable, otherwise no marks are awarded;

[0050] (4) The result is the one with the highest score after weight matching calculation as above.

[0051] In this step, the weight calculation method has a dedicated configuration page, which can be flexibly configured by operators according to the application scenario. The weight range of each element is 1-10.

[0052] Step S3, push the results to the Yanxuan terminal according to the matching results, wherein the data between the Yanxuan terminal and the Yanxuan server is transmitted in an encrypted manner, wherein the data encryption process is as follows: the key data between the Yanxuan terminal and the Yanxuan server is transmitted in encrypted form, the terminal encrypts, and the server decrypts.

[0053] like Figure 4 As shown, add terminal type definition BPP, each terminal has a BPP, and the BPP of Kasma Mall is 1. It is used to distinguish the key information of multiple terminals in the future and provide multi-terminal division for later operations. Also add terminal request security information processing.

[0054] like Figure 5 As shown, the Yanxuan server receives the service request of each Yanxuan terminal and determines whether the service request includes certificate information. If the verification is successful, the Yanxuan terminal is allowed to request the service, wherein the encryption and decryption of the certificate information adopts a preset encryption algorithm.

[0055] In the embodiment of the present invention, the data encryption method is to upgrade the original complete text encryption to salt value plug-in encryption, which has a safer technical effect.

[0056] In the embodiment of the present invention, multiple strictly selected terminal services require the middle platform server (strictly selected server) to perform security verification. The program architecture uses intrusive security verification for actual services through aspect verification to ensure the integrity, independence and scalability of the business module.

[0057] In an embodiment of the present invention, the present invention sets a terminal product selection processor to perform the following functions:

[0058] Terminal merchant management: specify the merchant range for the procurement platform;

[0059] After selecting the terminal, set the strategy according to the primary classification, and the strategy is finally implemented in the strictly selected standard product field.

[0060] In addition, the present invention can also realize the management of carefully selected commodities. Figure 6 This is a data conversion diagram for Yanxuan. The Yanxuan strategy is the product acquisition strategy adopted by the terminal, including whether the product acquisition range specifies the merchant or the delivery area; the number of products acquired; and the order of product acquisition (temporarily fixed to use descending price order). In the present invention, each Yanxuan terminal specifies a unique Yanxuan strategy.

[0061] The push method for each strictly selected terminal is designed as follows:

[0062] (1) Synchronize merchant information, price information, and inventory information based on strategies, with a daily cycle.

[0063] (2) Push output provides two types of synchronization information:

[0064] Synchronization of standard product data (try to achieve real-time incremental synchronization, and start data import when the project starts); synchronization of sales information (daily incremental synchronization according to strategy).

[0065] The push interface in the present invention is designed as follows:

[0066] (1) Establish a standard library search engine to output query results based on query conditions;

[0067] (2) Search by specific merchant or delivery area and sort by price.

[0068] Step S4 is automatically executed every day according to the preset strict selection strategy to obtain the changed products, display the best products in the strict selection product results, and the operation personnel will verify the products and push them to the users.

[0069] In this step, the "change" of the product here refers to the change of the following parameters: product price, product evaluation, merchant store status, product name, product delivery time, etc.

[0070] Then, based on the preset quality judgment criteria, the best product is selected and displayed in the carefully selected product results.

[0071] In the embodiment of the present invention, the quality judgment conditions are: cost performance of the product, profitability of the product to the platform, traffic generation of the product to the platform, demand for the product, etc.

[0072] It should be noted that the above-mentioned parameters that have changed and the quality judgment conditions are all examples. The present invention can also adopt other parameters and conditions and set them according to user needs, which will not be repeated here.

[0073] In this step, the operation staff verifies the products and pushes them to the users. The verification operation includes the following steps: the operation staff adjusts the strict selection sorting or directly deletes and recalculates certain strict selection results that do not meet the conditions.

[0074] Specifically, Figure 2 As shown, the process of actively pushing the strict selection method is as follows:

[0075] Determine whether the merchants in the mall have joined the strictly selected merchants;

[0076] If yes, then strictly select standard products for sorting, implement strict selection strategy, and send to the standard library of general products;

[0077] Display the results of carefully selected products for push;

[0078] Determine whether the push is successful. If the push is successful, the product will be put on the shelf.

[0079] Figure 3a and Figure 3b This is an interface diagram of the strict selection push according to an embodiment of the present invention.

[0080] In an embodiment of the present invention, the preset strict selection strategy includes: the product acquisition strategy adopted by the strict selection terminal, the number of products acquired, and the order selection of the products acquired.

[0081] Figure 7 This is a diagram of the strict selection data processing flow. Figure 7 The standard library, product search engine and subsequent expansion terminal push output all belong to the platform structure; the terminal strict selection standard library, strict selection search engine, product cache and strict selection strategy all belong to the strict selection architecture.

[0082] The standard library is estimated to store 1 million data. Through the strict selection module, 1 million data are filtered for each terminal. The total of no more than 2 million data from two strict selection terminals enter the search engine library. Data screening and query are provided by setting up the search engine of the strict selection standard library.

[0083] The related products of the strict selection standard library are screened and queried through strategies, and queried through the product search engine, and the products are also cached and stored. The strategy is processed as the core algorithm to prepare the expansion rhythm for subsequent strategy optimization.

[0084] The following is an explanation of the strict selection function involved in the present invention:

[0085] (1) Carefully selected home page

[0086] Newly added advertising space including Yanxuan search; using the module of festival creation activities, and using the designated venue page of the festival creation to generate the Yanxuan story page.

[0087] (2) Strict Search

[0088] Search for products in the Yanxuan library based on the search criteria, and then search for products based on the Yanxuan product strategy. Search for product information in the library. Enter the product name, item number, and brand to search. Add advertising space on the search list page.

[0089] (3) Carefully selected product details

[0090] The page is roughly similar to the existing product details. It queries related products according to the strategy of Yanxuan products and provides an entrance to add to the Yanxuan shopping cart. The Yanxuan shopping cart provides an entrance to the ordinary shopping cart. Among them, the entrance to the Yanxuan shopping cart includes:

[0091] 1. Carefully select the homepage;

[0092] 2. Strictly select the search list page;

[0093] 3. Strictly select standard details page.

[0094] (4) Add the "strictly selected" mark to the order source

[0095] (5) Strictly Selected Standard Product Details Page

[0096] Step S5, push the product information of the strictly selected products to the user, including: strictly selected product details page information, picture information, price information, among which the price information is within a controllable range, because the merchant's product prices are matched with the product prices in the standard library, and the products that do not exceed the preset range of the reference price are all normal-priced products, and an alarm will be issued if they exceed. For example, products that do not exceed 10% of the reference price are all normal-priced products, and a price warning will be prompted if they exceed 10%. The present invention has stricter control over merchants, and merchants participating in the strict selection are all merchants that have been reviewed by operators to enter the strict selection.

[0097] In an embodiment of the present invention, the carefully selected product details page includes the following information: carefully selected details information, similar product recommendation information, product details, packing list, after-sales service, and category search list.

[0098] In an embodiment of the present invention, the product push management method based on the strict selection strategy of the present invention deploys data on a public cloud and a private cloud respectively. The public cloud is deployed on the Alibaba Cloud server, and the private cloud server is built in the company's own computer room. Specifically, the public cloud is deployed with user behavior data and computing results, and the private cloud is deployed with matching computing data, data extraction process, and preset strict selection strategies.

[0099] like Figure 8 As shown, the following process is executed in the Yanxuan push solution. The product consumption queue and other contents are now used for the search changes in the Kasma Mall. This issue implements the input of the product ID and the output of the interface to determine whether it is a Yanxuan product. The docking and synchronization of the purchaser's Yanxuan terminal provide a good expansion entry, and the relevant content code and work are placed in the project.

[0100] According to the product push management method based on the strict selection strategy of an embodiment of the present invention, a standard library and a strict selection library are set, and the products are reversely associated through the standard library information, and the product synchronization data of each platform is configured through push management. The present invention can realize that the strict selection server provides services to multiple strict selection terminals, and the strict selection terminals are authorized with certificates to ensure that the service authorization has a basis. In order to further improve the security of data transmission, an encryption algorithm is set between the strict selection terminal and the strict selection server, and the data transmitted between the two is encrypted and decrypted. After the present invention determines the strict selection merchant, the corresponding push method and strict selection product information are set for the historical data of each strict selection terminal, providing the purchaser with more accurate and high-quality push, thereby improving the purchaser's experience.

[0101] In the description of this specification, the description with reference to the terms "one embodiment", "some embodiments", "examples", "specific examples", or "some examples" means that the specific features, structures, materials or characteristics described in conjunction with the embodiment or example are included in at least one embodiment or example of the present invention. In this specification, the schematic representation of the above terms does not necessarily refer to the same embodiment or example. Moreover, the specific features, structures, materials or characteristics described may be combined in any one or more embodiments or examples in a suitable manner.

[0102] Although the embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and cannot be understood as limiting the present invention. Those skilled in the art may change, modify, replace and modify the above embodiments within the scope of the present invention without departing from the principles and purpose of the present invention. The scope of the present invention is defined by the appended claims and their equivalents.

Claims

1. A product push management method based on a strict selection strategy, characterized in that: The steps include: Step S1, establishing a strict selection standard library, the strict selection standard library includes: member information and product information; Step S2, obtaining member information and product information, establishing member portraits and product portraits respectively, and matching the member portraits and product portraits; Step S3, according to the matching result, the result is pushed to the Yanxuan terminal, wherein the data between the Yanxuan terminal and the Yanxuan server is transmitted in an encrypted manner, wherein the data encryption process is as follows: the key data between the Yanxuan terminal and the Yanxuan server is transmitted and encrypted, encrypted by the Yanxuan terminal, and decrypted by the Yanxuan server; The Yanxuan server receives the service request of each Yanxuan terminal and determines whether the service request includes certificate information. If the verification is successful, the Yanxuan terminal is allowed to request the service, wherein the encryption and decryption of the certificate information adopt a preset encryption algorithm; Step S4, automatically execute every day according to the preset strict selection strategy, obtain the changed products, display the best products in the strict selection product results, and the operation staff will verify the products and push them to the users; Step S5, push the product information of the carefully selected products to the user, including: carefully selected product details page information, picture information, price information, among which the price information is within a controllable range, because the merchant's product prices are matched with the product prices in the standard library, and the products that do not exceed the preset reference price range are all considered to have normal prices. If they exceed the range, an alarm will be issued; The member profile includes: region, research direction, purchase frequency, price range, purchase time, delivery requirements, settlement cycle and purchase type; The product portrait includes: sales area, category, delivery cycle, price, order acceptance time and evaluation rating; the matching of member portrait and product portrait includes the following steps: (1) Map the research direction to the product category; if it matches, all points will be awarded, otherwise no points will be awarded; (2) Map the purchasing frequency to the product supply cycle and the operation cycle order acceptance time; score points if the purchasing frequency time is greater than the supply cycle, otherwise no points; (3) Mapping the user's purchase type with the product's evaluation rating, price range, and market price comparison; the evaluation rating is divided into five points based on the average of historical evaluation results. Full marks are awarded if the difference between the price range and the market price is reasonable, otherwise no marks are awarded; (4) The result is the one with the highest score after weight matching calculation as above.

2. The product push management method based on the strict selection strategy according to claim 1, characterized in that: User behavior data and computing results are deployed on the public cloud; The private cloud is deployed with matching calculation data, data extraction process and preset strict selection strategies.

3. The product push management method based on strict selection strategy as claimed in claim 1, characterized in that: The process of actively pushing the strict selection method is as follows: Determine whether the merchants in the mall have joined the strictly selected merchants; If yes, then strictly select standard products for sorting, implement strict selection strategy, and send to the standard library of general products; Display the results of carefully selected products for push; Determine whether the push is successful. If the push is successful, the product will be put on the shelf.

4. The product push management method based on strict selection strategy as claimed in claim 1, characterized in that: The data encryption method is to upgrade the original complete text encryption to salt value insertion encryption.

5. The product push management method based on strict selection strategy as claimed in claim 1, characterized in that: The preset strict selection strategy includes: the product acquisition strategy adopted by the strict selection terminal, the number of products acquired, and the order selection of products acquired.

6. The product push management method based on strict selection strategy as claimed in claim 1, characterized in that: The carefully selected product details page Includes the following information: carefully selected details, similar product recommendation information, product details, packing list, after-sales service, and category search list.

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