Object delivery processing method, device, electronic device and storage medium

Abstract

The present disclosure relates to an object delivery processing method, device, electronic device and storage medium, the method comprising obtaining delivery measurement data corresponding to a target live broadcast room during a live broadcast process; when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party, displaying a prompt to the target anchor corresponding to the target live broadcast room in the live broadcast page of the target anchor account corresponding to the target live broadcast room, and using the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room to obtain information on the live broadcast stream delivery reward within a preset time period presented by the associated business party; responding to a delivery confirmation instruction, during the delivery of the live broadcast information flow of the target live broadcast room within a preset time period, displaying the delivery information of the delivery object of the associated business party in the live broadcast page. The embodiments of the present disclosure can improve the stability of the conversion rate and the number of viewers, reduce system resource consumption, and improve system performance.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to an object delivery processing method, device, electronic device and storage medium. Background Art

[0002] With the development of the Internet and live broadcast technology, information promotion based on live broadcast has become a new form of information dissemination. In the promotion process of commodities, novels, applications and other objects, it is often necessary to put the corresponding object promotion information into the live broadcast room.

[0003] In the related technologies, when delivering objects in a live broadcast room, the business party needs to create the delivery information of the delivery objects in the platform in advance and set the corresponding delivery rewards; then, the anchor can select the delivery objects in the live broadcast room based on the delivery information and delivery rewards of the delivery objects, and promote the delivery objects during the live broadcast. However, the object delivery scheme in the above-mentioned related technologies does not measure the delivery effect, and the number of viewers in the live broadcast room is also unstable, resulting in poor object delivery effect and low conversion rate. In addition, invalid information delivery also causes waste of delivery system resources and reduced system performance. Summary of the invention

[0004] The present disclosure provides an object delivery processing method, device, electronic device and storage medium, which can improve the object delivery effect, increase the conversion rate and the stability of the number of viewers in the live broadcast room, thereby reducing system resource consumption and improving system performance. The technical solution of the present disclosure is as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, there is provided an object delivery processing method, comprising:

[0006] During the live broadcast of the target live broadcast room, obtaining delivery measurement data corresponding to the target live broadcast room;

[0007] In the case where the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room, the preset delivery prompt information is displayed on the live broadcast page of the target anchor account corresponding to the target live broadcast room, and the preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room to use the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room, so as to obtain the live broadcast delivery reward within the preset time period presented by the associated business party;

[0008] In response to a delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery of the live broadcast information stream of the target live broadcast room within the preset time period, the delivery information of the delivery object of the associated business party is displayed on the live broadcast page.

[0009] Optionally, the displaying of the delivery information of the delivery object of the associated business party on the live broadcast page within the preset time period includes:

[0010] Within the preset time period, displaying the delivery information of the first delivery object on the live broadcast page;

[0011] The first delivery object is at least one preset delivery object of the associated business party, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party.

[0012] Optionally, the method further includes:

[0013] After the preset time period, in response to an object control instruction for the target live broadcast room, displaying the delivery objects of the associated business party;

[0014] In response to an object update instruction triggered for a second delivery object among the delivery objects of the associated business party, the delivery information of the first delivery object displayed on the live broadcast page is updated to the delivery information of the second delivery object.

[0015] Optionally, before obtaining the delivery measurement data corresponding to the target live broadcast room, the method further includes:

[0016] In response to a first object delivery instruction for the target live broadcast room, performing project participation identification on the target live broadcast room to obtain an identification result;

[0017] In the case where the identification result indicates that the target live broadcast room participates in the preset project, at least one pre-selected delivery object is displayed on the live broadcast page, and the at least one pre-selected delivery object is a delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party;

[0018] In response to a first object confirmation instruction triggered based on any pre-selected delivery object, delivery information of a third delivery object is displayed on the live broadcast page, and the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.

[0019] Optionally, the method further includes:

[0020] When the identification result indicates that the target live broadcast room does not participate in the preset project, the object delivery control page corresponding to the target live broadcast room displays the participation operation information corresponding to the preset project;

[0021] In response to a first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page;

[0022] In response to a first selection instruction triggered by any business party, displaying the at least one preset delivery object of the associated business party on the object delivery management and control page, the associated business party being the business party corresponding to the first selection instruction;

[0023] In response to a second object confirmation instruction triggered based on any preset delivery object, the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.

[0024] Optionally, before responding to the delivery confirmation instruction triggered by the preset delivery prompt information, the method further includes:

[0025] In response to an associated business update instruction triggered based on any business party, the associated business party of the target live broadcast room is updated based on the business party corresponding to the associated business update instruction.

[0026] Optionally, the object delivery control page corresponding to the target live broadcast room displays the participation operation information corresponding to the preset project, including:

[0027] On the object delivery control page corresponding to the target live broadcast room, display the participation operation information of the preset project in at least one delivery mode, wherein the at least one delivery mode includes a first delivery mode;

[0028] In response to the first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page includes:

[0029] In response to a first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode, the step of displaying at least one business party on the object delivery management and control page is performed.

[0030] Optionally, when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, displaying the preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room includes:

[0031] When the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode, the preset delivery prompt information is displayed in the live broadcast page.

[0032] Optionally, during the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes:

[0033] In response to a broadcast start instruction for the target live broadcast room, acquiring anchor attribute information of the target anchor account;

[0034] The anchor attribute information is used as the delivery measurement data.

[0035] Optionally, the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the method further includes:

[0036] Sending a first delivery analysis request to the business management and control platform, where the first delivery analysis request includes the anchor attribute information;

[0037] A first delivery analysis result sent by the business management and control platform is received, where the first delivery analysis result represents a matching result between the anchor attribute information and the object attribute information.

[0038] Optionally, during the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes:

[0039] During the live broadcast of the target live broadcast room, real-time delivery parameters generated during the delivery of the current delivery object are obtained, where the current delivery object is a delivery object of the target live broadcast room selected in advance from the delivery objects of the associated business party;

[0040] Obtaining the anchor attribute information of the target anchor account;

[0041] The real-time delivery parameters and the anchor attribute information are used as the delivery measurement data.

[0042] Optionally, the preset delivery condition includes object attribute information and preset delivery parameters of the delivery object of the associated business party, and the method further includes:

[0043] Sending a second delivery analysis request to the business management and control platform, where the second delivery analysis request includes the anchor attribute information and the real-time delivery parameter;

[0044] A second delivery analysis result sent by the business management and control platform is received, where the second delivery analysis result represents a matching result between the anchor attribute information and the object attribute information, and a matching result between the preset delivery parameter and the real-time delivery parameter.

[0045] Optionally, the method further includes:

[0046] In response to a second object delivery instruction triggered by object delivery operation information in the broadcasting page of the target live broadcast room, displaying participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room;

[0047] In response to a second participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page;

[0048] In response to a second selection instruction triggered by any business party, at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, the associated business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party;

[0049] In response to a third object confirmation instruction triggered for a preset delivery object among the at least one preset delivery object, the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.

[0050] According to a second aspect of an embodiment of the present disclosure, there is provided an object delivery processing device, comprising:

[0051] The delivery measurement data acquisition module is configured to be executed during the live broadcast of the target live broadcast room to acquire delivery measurement data corresponding to the target live broadcast room;

[0052] The preset delivery prompt information display module is configured to display the preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room. The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room to use the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room, so as to obtain the live broadcast stream delivery reward within the preset time period presented by the associated business party;

[0053] The delivery processing module is configured to execute a delivery confirmation instruction in response to the delivery confirmation instruction triggered based on the preset delivery prompt information, and during the delivery of the live information stream of the target live broadcast room within the preset time period, the delivery information of the delivery object of the associated business party is displayed on the live broadcast page.

[0054] Optionally, the delivery processing module is further configured to display delivery information of the first delivery object on the live broadcast page within the preset time period;

[0055] The first delivery object is at least one preset delivery object of the associated business party, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party.

[0056] Optionally, the device further comprises:

[0057] The delivery object display module is configured to execute after the preset time period, in response to the object control instruction for the target live broadcast room, to display the delivery objects of the associated business party;

[0058] The delivery information update module is configured to execute an object update instruction in response to being triggered for a second delivery object among the delivery objects of the associated business party, and update the delivery information of the first delivery object displayed on the live broadcast page to the delivery information of the second delivery object.

[0059] Optionally, the device further comprises:

[0060] The project participation identification module is configured to perform project participation identification on the target live broadcast room in response to a first object delivery instruction for the target live broadcast room before acquiring the delivery measurement data corresponding to the target live broadcast room, and obtain an identification result;

[0061] The pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the identification result indicates that the target live broadcast room participates in the preset project, wherein the at least one pre-selected delivery object is a delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; and the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party;

[0062] The delivery information display module is configured to execute a first object confirmation instruction in response to being triggered based on any pre-selected delivery object, and to display delivery information of a third delivery object on the live broadcast page, wherein the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.

[0063] Optionally, the device further comprises:

[0064] A first participation operation information display module is configured to display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room when the recognition result indicates that the target live broadcast room does not participate in the preset project;

[0065] A first business party selection information display module is configured to execute a first participation confirmation instruction triggered in response to the participation operation information, and display at least one business party on the object delivery management and control page;

[0066] A first preset delivery object display module is configured to execute a first selection instruction triggered based on any business party, and display the at least one preset delivery object of the associated business party on the object delivery management and control page, wherein the associated business party is the business party corresponding to the first selection instruction;

[0067] The first delivery object determination module is configured to execute a second object confirmation instruction in response to being triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room.

[0068] Optionally, the device further comprises:

[0069] The associated business party update module is configured to execute, before responding to the delivery confirmation instruction triggered based on the preset delivery prompt information, in response to the associated business update instruction triggered based on any business party, and update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction.

[0070] Optionally, the first participation operation information display module includes:

[0071] A participation operation information display unit is configured to execute an object delivery control page corresponding to the target live broadcast room, and display participation operation information of the preset project in at least one delivery mode, wherein the at least one delivery mode includes a first delivery mode;

[0072] The business party selection information display module is also configured to execute a first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode, and execute the step of displaying at least one business party on the object delivery management and control page.

[0073] Optionally, the preset delivery prompt information display module is also configured to display the preset delivery prompt information in the live broadcast page when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode.

[0074] Optionally, the delivery measurement data acquisition module includes:

[0075] The first anchor attribute information acquisition unit is configured to execute in response to a broadcast start instruction for the target live broadcast room, and acquire the anchor attribute information of the target anchor account;

[0076] The first delivery measurement data determination unit is configured to use the host attribute information as the delivery measurement data.

[0077] Optionally, the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the device further includes:

[0078] A first delivery analysis request sending module is configured to execute sending a first delivery analysis request to the business management and control platform, wherein the first delivery analysis request includes the anchor attribute information;

[0079] The first delivery analysis result receiving module is configured to execute receiving a first delivery analysis result sent by the business management and control platform, where the first delivery analysis result represents a matching result between the anchor attribute information and the object attribute information.

[0080] Optionally, the delivery measurement data acquisition module includes:

[0081] A real-time delivery parameter acquisition unit is configured to acquire real-time delivery parameters generated during the delivery of a current delivery object during the live broadcast of the target live broadcast room, wherein the current delivery object is a delivery object of the target live broadcast room selected in advance from delivery objects of the associated service party;

[0082] A second anchor attribute information acquisition unit is configured to acquire anchor attribute information of the target anchor account;

[0083] The second delivery measurement data determination unit is configured to execute the real-time delivery parameters and the anchor attribute information as the delivery measurement data.

[0084] Optionally, the preset delivery condition includes object attribute information and preset delivery parameters of the delivery object of the associated business party, and the device further includes:

[0085] A second delivery analysis request sending module is configured to execute sending a second delivery analysis request to the business management and control platform, wherein the second delivery analysis request includes the anchor attribute information and the real-time delivery parameter;

[0086] The second delivery analysis result receiving module is configured to execute and receive the second delivery analysis result sent by the business management and control platform, wherein the second delivery analysis result represents the matching result between the anchor attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters.

[0087] Optionally, the device further comprises:

[0088] The second participation operation information display module is configured to execute a second object delivery instruction triggered in response to the object delivery operation information in the broadcasting page of the target live broadcast room, and display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room;

[0089] A second object delivery management and control page module is configured to execute a second participation confirmation instruction triggered in response to the participation operation information, and display at least one business party on the object delivery management and control page;

[0090] A second preset delivery object display module is configured to execute a second selection instruction triggered based on any business party, and display at least one preset delivery object of the associated business party on the object delivery management and control page, wherein the associated business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party;

[0091] The third delivery object determination module is configured to execute a third object confirmation instruction in response to being triggered for a preset delivery object in the at least one preset delivery object, and use the preset delivery object corresponding to the third object confirmation instruction as the delivery object of the target live broadcast room.

[0092] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the above-mentioned first aspects.

[0093] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute any method described in the first aspect of the embodiment of the present disclosure.

[0094] According to a fifth aspect of an embodiment of the present disclosure, there is provided a computer program product comprising instructions, which, when executed on a computer, enables the computer to execute any of the methods described in the first aspect of the embodiment of the present disclosure.

[0095] The technical solution provided by the embodiments of the present disclosure brings at least the following beneficial effects:

[0096] During the live broadcast process, if the delivery measurement data corresponding to the target live broadcast room matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room, the target anchor is prompted that by using the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room, the target anchor can obtain the live broadcast stream delivery reward within the preset time period given by the associated business party; and within the preset time period after the delivery confirmation instruction is triggered, while delivering the live information stream, the delivery information of the delivery object of the associated business party is displayed on the live broadcast page, which can effectively improve the stability of the number of viewers in the live broadcast room and better improve the conversion rate and the object delivery effect; in addition, before giving the live stream delivery reward, combined with the match between the delivery measurement data and the preset delivery conditions corresponding to the associated business party, the subsequent object delivery effect can be measured in advance, and invalid object delivery can be reduced, thereby reducing system resource consumption and improving system performance.

[0097] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0098] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0099] Figure 1 is a schematic diagram of an application system according to an exemplary embodiment;

[0100] Figure 2 is a flow chart of an object delivery processing method according to an exemplary embodiment;

[0101] Figure 3 is a schematic diagram of a live broadcast page showing preset delivery prompt information provided according to an exemplary embodiment;

[0102] Figure 4 is a schematic diagram of object delivery during a live broadcast according to an exemplary embodiment;

[0103] Figure 5 is a schematic diagram of a preset project participating in a first delivery mode provided according to an exemplary embodiment;

[0104] Figure 6 is a page schematic diagram of an object delivery process provided according to an exemplary embodiment;

[0105] Figure 7 is a block diagram of an object delivery processing device according to an exemplary embodiment;

[0106] Figure 8The invention is a block diagram of an electronic device for object delivery processing according to an exemplary embodiment. DETAILED DESCRIPTION

[0107] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0108] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0109] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0110] See also Figure 1 , Figure 1 is a schematic diagram of an application system according to an exemplary embodiment. Figure 1 As shown, the application system may include an object delivery platform 100 and a business management and control platform 200. Optionally, the object delivery platform 100 may include a first terminal 101, a second terminal 102 and a first server 103; the business management and control platform 200 may include a third terminal 201 and a second server 202.

[0111] In an optional embodiment, the object delivery platform 100 can be used for object delivery. Specifically, the first terminal 101 can be a terminal corresponding to the anchor (i.e., the anchor terminal), which can be used to publish multimedia resources such as live information streams. The second terminal 200 can be a terminal corresponding to the business party in the object delivery platform, which can be used to create delivery information for delivery objects. The first server 103 can be a background server in the object delivery platform 100, and the first server 103 can perform object delivery processing for the first terminal 101 and the second terminal 102, and provide background support.

[0112] In an optional embodiment, the business management and control platform 200 can be used to perform delivery management and control on the delivery objects of the business party. Specifically, the third terminal 201 can be the corresponding terminal of the business party in the business management and control platform, and the business party can perform delivery settings for the delivery objects participating in the preset project based on the third terminal; the second server 202 can be used to provide background support for the third terminal to perform delivery settings, and provide the delivery setting information of the delivery objects participating in the preset project to the object delivery platform 100.

[0113] In an optional embodiment, the delivery management business and the object delivery business can be integrated on the same platform. Optionally, the object delivery platform 100 and the business management platform 200 can be the same platform, the second terminal 102 and the third terminal 201 can be the same terminal, and optionally, the first server 103 and the second server 201 can be the same server.

[0114] In an optional embodiment, the terminal may include but is not limited to electronic devices such as smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above electronic devices, such as applications, etc. Optionally, the operating system running on the electronic device may include but is not limited to Android system, IOS system, Linux, Windows, etc.

[0115] In an optional embodiment, the above-mentioned server can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), as well as big data and artificial intelligence platforms.

[0116] In addition, it should be noted that Figure 1 What is shown is only one application environment provided by the present disclosure. In actual application, other application environments may also be included. For example, the object delivery platform 100 may also include a viewer end, etc.

[0117] In the embodiments of this specification, the first terminal 101, the second terminal 102, the first server 103, the third terminal 201 and the second server 203 may be directly or indirectly connected via wired or wireless communication, which is not limited in this disclosure.

[0118] Figure 2is a flowchart of an object delivery processing method according to an exemplary embodiment. Figure 2 As shown, the object delivery processing method is used in a first terminal and includes the following steps.

[0119] In step S201, during the live broadcast of the target live broadcast room, the delivery measurement data corresponding to the target live broadcast room is obtained.

[0120] In the embodiments of this specification, the target live broadcast room may be a live broadcast room that can carry out object delivery. Specifically, the delivery measurement data corresponding to the target live broadcast room may be data used to measure the delivery effect of the associated delivery object in the target live broadcast room. Specifically, the associated delivery object may be the delivery object of the associated business party of the target live broadcast room. The delivery object may be an object that needs to be promoted, and the associated business party may be the business party to which the object (delivery object) that can currently be promoted in the target live broadcast room belongs; optionally, the delivery object may include but is not limited to commodities, applications, novels, etc. Correspondingly, the business party may be the delivery party to which the delivery object belongs, such as the merchant of the commodity, etc.

[0121] In an optional embodiment, the delivery measurement data may include the anchor attribute information of the target live broadcast account in the target live broadcast room. Accordingly, during the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room may include:

[0122] In response to a broadcast start instruction for a target live broadcast room, obtaining anchor attribute information of a target anchor account;

[0123] Use the host attribute information as delivery measurement data.

[0124] In a specific embodiment, the anchor attribute information may be information that can characterize the characteristics of the anchor's promotion object. Optionally, the anchor attribute information may be the anchor delivery type, such as beauty anchor, home decoration anchor, etc. Specifically, the anchor delivery type can be divided according to actual applications.

[0125] In actual applications, the object delivery platform often combines the characteristics of the objects that different anchors are good at promoting, and pre-sets the corresponding anchor delivery types for different anchors. Accordingly, the anchor attribute information that can characterize the characteristics of the anchor's promotion object in the target live broadcast room can be combined as data to measure the delivery effect of the associated delivery object in the target live broadcast room.

[0126] In a specific embodiment, the anchor can trigger the above-mentioned broadcast start instruction on the first terminal, and use the anchor attribute information of the target anchor account as delivery measurement data.

[0127] In the above embodiment, after the live broadcast is started, the host attribute information is used as the delivery measurement data. The host promotion object characteristics represented by the host attribute information can be used to accurately measure the delivery effect of the related delivery objects in the target live broadcast room, thereby improving the subsequent delivery efficiency.

[0128] In an optional embodiment, the delivery measurement data may include real-time delivery parameters and anchor attribute information. Accordingly, during the live broadcast of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes:

[0129] During the live broadcast of the target live broadcast room, obtain the real-time delivery parameters generated during the delivery of the current delivery object;

[0130] Get the anchor attribute information of the target anchor account;

[0131] Use real-time delivery parameters and anchor attribute information as delivery measurement data.

[0132] In a specific embodiment, the current delivery object is a delivery object of a target live broadcast room selected in advance from the delivery objects of the associated business party. The real-time delivery parameter can be data associated with the delivery effect generated in real time. Specifically, the real-time delivery parameter can be set in combination with the collection period of the delivery parameter in the actual application, such as the delivery parameter generated every second, or the delivery parameter generated every 5 seconds. Optionally, the real-time delivery parameter may include but is not limited to the conversion volume of the current delivery object within the collection period, and the live broadcast room characteristic information such as the number of online people in the live broadcast room and the number of comments in the live broadcast room during the collection period.

[0133] In a specific embodiment, the object delivery platform can periodically obtain the real-time delivery parameters generated during the current delivery process of the delivery object based on the collection cycle, and use the obtained anchor attribute information of the target anchor account and the real-time delivery parameters as delivery measurement data.

[0134] In the above embodiment, during the live broadcast process, the real-time delivery parameters and anchor attribute information generated during the delivery of the current delivery object are used as delivery measurement data. The anchor promotion object characteristics that can be represented by the anchor attribute information, as well as the real-time data associated with the delivery effect, can be used to more accurately measure the delivery effect of the related delivery objects in the target live broadcast room, thereby improving the subsequent delivery efficiency.

[0135] In step S203, when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room, the preset delivery prompt information is displayed in the live broadcast page of the target anchor account corresponding to the target live broadcast room.

[0136] In a specific embodiment, the preset delivery conditions may be pre-set delivery constraints that can measure the delivery effect of the object of the associated business party. The preset delivery prompt information may be used to prompt the target anchor corresponding to the target live broadcast room to use the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room, so as to obtain the live broadcast delivery reward within the preset time period presented by the associated business party. Correspondingly, if the target anchor accepts the live broadcast delivery reward within the preset time period presented by the associated business party, it is necessary to use the delivery object of the associated business party as the only delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room.

[0137] In a specific embodiment, Figure 3 As shown, Figure 3 It is a schematic diagram of a live broadcast page showing preset delivery prompt information according to an exemplary embodiment. Optionally, the preset delivery prompt information can be displayed in the live broadcast page in the form of a pop-up window, and the information corresponding to 301 can be the preset delivery prompt information.

[0138] In an optional embodiment, when the delivery measurement data includes the anchor attribute information of the target live broadcast account in the target live broadcast room, the preset delivery condition may include the object attribute information of the delivery object of the associated business party. Accordingly, the method may further include:

[0139] Sending a first delivery analysis request to the business management and control platform, where the first delivery analysis request includes the anchor attribute information;

[0140] A first delivery analysis result sent by the business management and control platform is received, where the first delivery analysis result represents a matching result between the anchor attribute information and the object attribute information.

[0141] In an optional embodiment, the preset delivery condition may be pre-stored in a second server in the business control platform. The object attribute information of the delivery object may be information that can characterize the object characteristics of the delivery object. Optionally, the delivery object of the associated business party may include one or more objects, and the object attribute information of the delivery object of the associated business party may include object attribute information of one or more objects. Optionally, after the target anchor triggers the above-mentioned broadcast instruction at the first terminal, the first terminal may obtain the anchor attribute information, and send a first delivery analysis request including the anchor attribute information to the second server in the business control platform through the first server in the object delivery platform, so that the second server can determine the first delivery analysis result characterizing the matching result between the anchor attribute information and the object attribute information, and return the first delivery analysis result to the first terminal through the first server. Accordingly, when the first delivery analysis result indicates that the matching result between the anchor attribute information and the object attribute information is a match, it can be determined that the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room. Accordingly, the first server may send the above-mentioned preset delivery prompt information to the first terminal, so that the first terminal can perform the step of displaying the preset delivery prompt information in the live broadcast page of the target anchor account corresponding to the target live broadcast room.

[0142] In a specific embodiment, in the process of determining the matching result between the host attribute information and the object attribute information, feature vectors of the host attribute information and the object attribute information can be generated, and the similarity between the two feature vectors can be determined. Optionally, when the similarity is greater than or equal to a preset matching threshold, the matching result between the host attribute information and the object attribute information can be determined to be a match, that is, the delivery measurement data matches the preset delivery conditions; when the similarity is less than the preset matching threshold, the matching result between the host attribute information and the object attribute information can be determined to be a mismatch, that is, the delivery measurement data does not match the preset delivery conditions. Specifically, the preset matching threshold can be a value set in advance in combination with the matching accuracy requirements between the host attribute information and the object attribute information in actual applications.

[0143] In the above embodiment, by matching the host attribute information with the object attribute information of the associated business party's delivery object, it is possible to pre-measure the subsequent object delivery effect before giving the live stream delivery reward, improve the conversion rate and the stability of the number of viewers in the live broadcast room, reduce invalid object delivery, and thus reduce system resource consumption and improve system performance.

[0144] In an optional embodiment, when the delivery measurement data includes real-time delivery parameters and anchor attribute information, the preset delivery conditions may include object attribute information and preset delivery parameters of the delivery object of the associated business party. Accordingly, the above method may further include:

[0145] Sending a second delivery analysis request to the business management and control platform, where the second delivery analysis request includes anchor attribute information and real-time delivery parameters;

[0146] A second delivery analysis result sent by the business management and control platform is received, where the second delivery analysis result represents a matching result between the anchor attribute information and the object attribute information, and a matching result between the preset delivery parameters and the real-time delivery parameters.

[0147] In an optional embodiment, the preset delivery conditions may be pre-stored in a second server in the business management and control platform. The preset delivery parameters may be the corresponding live broadcast room feature information when the conversion peak is reached during the historical live broadcast of the target anchor account. Specifically, the live broadcast room feature information may include but is not limited to the number of people online in the live broadcast room, the number of comments in the live broadcast room, etc.

[0148] In an optional embodiment, after collecting the real-time delivery parameters within the corresponding collection period, the first terminal can send a second delivery analysis request including the host attribute information and the real-time delivery parameters to the second server in the business control platform through the first server in the object delivery platform, so that the second server can determine the second delivery analysis result representing the matching result between the host attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters, and return the second delivery analysis result to the first terminal through the first server. Accordingly, when the second delivery analysis result indicates that the matching result between the host attribute information and the object attribute information is a match, and the matching result between the preset delivery parameters and the real-time delivery parameters is a match, it can be determined that the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room. Accordingly, the first server can send the above-mentioned preset delivery prompt information to the first terminal, so that the first terminal can perform the step of displaying the preset delivery prompt information in the live broadcast page of the target host account corresponding to the target live broadcast room.

[0149] In a specific embodiment, in the process of determining the matching result between the preset delivery parameters and the real-time delivery parameters, each parameter in the real-time delivery parameters can be compared with the corresponding parameter in the preset delivery parameters. Optionally, if each parameter in the real-time delivery parameters is greater than or equal to the corresponding parameter in the preset delivery parameters, it can be determined that the matching result between the preset delivery parameters and the real-time delivery parameters is a match; conversely, if there is a parameter in the real-time delivery parameters that is less than or equal to the corresponding parameter in the preset delivery parameters, it can be determined that the matching result between the preset delivery parameters and the real-time delivery parameters is a mismatch.

[0150] In another optional embodiment, the matching result between the anchor attribute information and the object attribute information may be a first matching value characterizing the matching degree between the anchor attribute information and the object attribute information; the matching result between the preset delivery parameters and the real-time delivery parameters may also be a second matching value characterizing the matching degree between the preset delivery parameters and the real-time delivery parameters; optionally, the sum of the first matching value and the second matching value, or the weighted sum of the first matching value and the second matching value may be combined to determine whether the delivery measurement data matches the preset delivery conditions corresponding to the above-mentioned associated business party; specifically, the weights corresponding to the first matching value and the second matching value may be set in combination with actual applications.

[0151] Optionally, taking the combination of the sum of the first matching value and the second matching value to determine whether the delivery measurement data matches the preset delivery conditions corresponding to the above-mentioned associated business party as an example, if the sum of the first matching value and the second matching value is greater than or equal to the second preset threshold, it can be determined that the delivery measurement data matches the preset delivery conditions corresponding to the above-mentioned associated business party; conversely, if the sum of the first matching value and the second matching value is less than the second preset threshold, it can be determined that the delivery measurement data does not match the preset delivery conditions corresponding to the above-mentioned associated business party.

[0152] In the above embodiment, by matching the host attribute information with the object attribute information of the associated business party's delivery object, and the real-time delivery parameters with the preset delivery parameters, the object delivery effect can be pre-measured before the live stream delivery reward is given, thereby better improving the conversion rate and the stability of the number of viewers in the live broadcast room, reducing invalid object delivery, and thereby reducing system resource consumption and improving system performance.

[0153] In step S205, in response to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery of the live information stream of the target live broadcast room within the preset time period, the delivery information of the delivery object of the associated business party is displayed on the live broadcast page.

[0154] In an optional embodiment, the delivery objects of the associated business party may include at least one object. Optionally, after the delivery confirmation instruction is triggered, that is, after the target anchor accepts the live stream delivery reward within a preset time period presented by the associated business party, one or more objects can be selected from the delivery objects of the associated business party as objects that can be delivered in the target live broadcast room during the remaining live broadcast process, and the delivery information of the selected one or more objects can be displayed on the live broadcast page.

[0155] In an optional embodiment, the preset delivery prompt information may include a control for triggering a delivery confirmation instruction. Figure 3As shown, the control in the area where "Start Delivery" is located can be a control for triggering a delivery confirmation instruction; optionally, the delivery confirmation instruction can be triggered by clicking the above control or other methods.

[0156] In a specific embodiment, the preset time period can be determined in combination with the current time and the preset live stream delivery reward duration. Accordingly, within the live stream delivery reward duration (preset time period) after the delivery confirmation instruction is triggered, the first server can push the live information stream of the target live broadcast room to the target audience terminal to present the information stream delivery reward within the preset time period, and accordingly, the first terminal can display the delivery information of the delivery object of the associated business party on the live broadcast page.

[0157] In the above embodiment, by giving out rewards for information flow delivery within a preset time period, more viewers can be attracted to the target live broadcast room, thereby better promoting the target live broadcast room and improving the stability and interactivity of the number of viewers in the live broadcast room.

[0158] In a specific embodiment, the delivery information may be information used to describe the corresponding delivery object. Taking the delivery object as a commodity as an example, the delivery information may include information such as the commodity name, price, and brand.

[0159] In an optional embodiment, the target audience end may be an audience end whose audience characteristic information matches the live broadcast characteristic information of the target live broadcast room. Specifically, the live broadcast characteristic information may be information that can describe the target live broadcast room; specifically, the live broadcast characteristic information may include but is not limited to the anchor attribute information of the target anchor account, the voice, graphics and text in the live broadcast information flow and other characteristic information. The audience characteristic information of the audience end may be information that can describe the audience end, specifically, the audience characteristic information may include but is not limited to the corresponding account information of the audience end, etc.

[0160] In an optional embodiment, after the live broadcast ends, the conversion volume corresponding to the audience brought by the free live stream delivery rewards and the conversion volume corresponding to the audience who automatically enters the live broadcast room through search and other methods can be counted and displayed on the first terminal and the second terminal so that the anchor and the business party can better grasp the conversion situation; specifically, the conversion volume can be the number of preset operations performed by the audience end corresponding to the audience in the live broadcast room, and specifically, the preset operation can be the operation corresponding to the conversion behavior pre-set in combination with the actual application.

[0161] It can be seen from the technical solutions provided by the above embodiments of this specification that, during the live broadcast process, if the delivery measurement data corresponding to the target live broadcast room matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room, the target anchor is prompted to obtain the live broadcast stream delivery reward within the preset time period presented by the associated business party by using the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room; and within the preset time period after the delivery confirmation instruction is triggered, while delivering the live broadcast information stream, the delivery information of the delivery object of the associated business party is displayed on the live broadcast page, which can effectively improve the stability of the number of viewers in the live broadcast room and better improve the conversion rate and the object delivery effect; in addition, before presenting the live broadcast stream delivery reward, combined with the match between the delivery measurement data and the preset delivery conditions corresponding to the associated business party, the subsequent object delivery effect can be measured in advance, and invalid object delivery can be reduced, thereby reducing system resource consumption and improving system performance.

[0162] In an optional embodiment, displaying the delivery information of the delivery object of the associated business party on the live broadcast page within the preset time period may include:

[0163] Within a preset time period, displaying the delivery information of the first delivery object on the live broadcast page;

[0164] In a specific embodiment, the first delivery object may be at least one preset delivery object of the associated business party, and the at least one preset delivery object may be a delivery object associated with a preset project among the delivery objects of the associated business party.

[0165] In an optional embodiment, the preset project can be a project for obtaining a live information stream delivery reward for a period of time presented by a business party by delivering a delivery object marked with preset identification information by a certain business party during the remaining live broadcast of the target live broadcast room. Specifically, the preset identification information can be the identification information corresponding to the preset project. Optionally, the delivery object associated with the preset project can be a delivery object marked with the project identification of the preset project. Correspondingly, the preset delivery prompt information can be updated as follows: used to prompt the target anchor corresponding to the target live broadcast room to obtain the live stream delivery reward presented by the associated business party within a preset time period by using at least one preset delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room. That is, after the delivery confirmation instruction is triggered, one or more objects associated with the preset project can be selected from the delivery objects of the associated business party as objects that can be delivered in the target live broadcast room during the remaining live broadcast.

[0166] In an optional embodiment, the business party can pre-set the delivery objects participating in the preset project based on the third terminal in the business management and control platform. In a specific embodiment, the third terminal can provide a corresponding delivery setting page; optionally, on the delivery setting page, the delivery budget, ROI (Return of investment), the delivery host account, the delivery object and other information can be set, and the preset identification information can be marked for the delivery objects selected to participate in the preset project.

[0167] In actual applications, the delivery objects corresponding to the preset projects can be displayed in the first terminal in advance. Accordingly, the target anchor can select the objects to be delivered in the target live broadcast room, so as to subsequently perform object delivery management and control in the target live broadcast room.

[0168] In the above embodiment, the delivery objects associated with the preset project among the delivery objects of the associated business party are used as the delivery objects during the live stream delivery reward period. This can be used to carry out more targeted object delivery processing in combination with the project, thereby improving the effectiveness of object delivery, reducing invalid delivery, reducing system resource consumption, and improving system performance.

[0169] In an optional embodiment, in the process of selecting the object that needs to be delivered, it can be determined whether the target live broadcast room participates in the preset project. Accordingly, before obtaining the delivery measurement data corresponding to the target live broadcast room, the above method can also include:

[0170] In response to the first object delivery instruction for the target live broadcast room, project participation identification is performed on the target live broadcast room to obtain an identification result;

[0171] In the case where the identification result indicates that the target live broadcast room participates in the preset project, at least one pre-selected delivery object is displayed on the live broadcast page, and the at least one pre-selected delivery object is a delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; and the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party;

[0172] In response to a first object confirmation instruction triggered based on any pre-selected delivery object, delivery information of a third delivery object is displayed on the live broadcast page, and the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.

[0173] In an optional embodiment, the live page may be provided with object delivery operation information for triggering the object delivery instruction. Optionally, the object delivery operation information may be a control in the form of a preset icon, etc. The preset icon may be set in combination with actual application requirements. Optionally, the first object delivery instruction may be triggered by clicking on the object delivery operation information, etc. Optionally, the first object delivery instruction may be an object delivery instruction triggered in the live page.

[0174] In a specific embodiment, after the first object delivery instruction is triggered, the target live broadcast room can be identified for project participation to obtain an identification result. In actual applications, the target anchor can pre-configure the participation in a preset project before the target live broadcast room starts broadcasting, or can configure the participation in the preset project when object delivery is required during the live broadcast. Optionally, when the identification result indicates that the target live broadcast room participates in a preset project, the delivery object (pre-selected delivery object) of the target live broadcast room selected from at least one preset delivery object of the associated business party can be displayed on the live broadcast page. Optionally, displaying at least one pre-selected delivery object on the live broadcast page may include displaying the basic information of at least one pre-selected delivery object (such as the object name, image, and other information of the pre-selected delivery object) on the live broadcast page through a pop-up window or the like.

[0175] In an optional embodiment, the delivery object of the target live broadcast room may include one or more objects. Optionally, the first object confirmation instruction may be triggered by clicking on the area where the basic information corresponding to any pre-selected delivery object is located, or the first object confirmation instruction may be triggered in combination with a preset selection control corresponding to each pre-selected delivery object. Accordingly, after the first object confirmation instruction is triggered based on any pre-selected delivery object, the promotion of the third delivery object in the target live broadcast room may be started in combination with the delivery information of the third delivery object (the pre-selected delivery object corresponding to the first object confirmation instruction) displayed on the live broadcast page.

[0176] In a specific embodiment, Figure 4 As shown, Figure 4 is a schematic diagram of object delivery during a live broadcast according to an exemplary embodiment. Figure 4 (a) is a schematic diagram of the live page. Optionally, you can click Figure 4 (a) The "icon corresponding to the object delivery" triggers the above-mentioned first object delivery instruction. Optionally, when the target live broadcast room participates in the preset project, combined with Figure 4 (b) At least one pre-selected delivery object may be displayed on the live broadcast page; optionally, by clicking the control corresponding to "Start explaining" (the selection control corresponding to the pre-selected delivery object), the first object confirmation instruction may be triggered; further, in combination with Figure 4(c) Displaying the delivery information of object A (the pre-selected delivery object corresponding to the first object confirmation instruction) on the live broadcast page.

[0177] In the above embodiment, in the process of selecting the object that currently needs to be delivered, it is first identified whether the target live broadcast room participates in the preset project. When it is identified that the target live broadcast room participates in the preset project, the object delivery processing is performed more specifically in combination with the preset project, so as to better improve the effectiveness of object delivery, reduce invalid delivery, reduce system resource consumption, and improve system performance.

[0178] In an optional embodiment, the above method further includes:

[0179] When the identification result indicates that the target live broadcast room does not participate in the preset project, the participation operation information corresponding to the preset project is displayed on the object delivery control page corresponding to the target live broadcast room;

[0180] In response to a first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page;

[0181] In response to a first selection instruction triggered based on any business party, at least one preset delivery object of an associated business party is displayed on the object delivery management and control page, where the associated business party is the business party corresponding to the first selection instruction;

[0182] In response to a second object confirmation instruction triggered based on any preset delivery object, the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.

[0183] In a specific embodiment, when the identification result indicates that the target live broadcast room does not participate in the preset project, it can jump to the object delivery control page, and display the participation operation information corresponding to the preset project on the object delivery control page. Specifically, the object delivery control page can be used to display the objects that can be delivered in the target live broadcast room, and the target anchor can select the objects to be delivered through the object delivery control page. Optionally, the participation operation information corresponding to the preset project can be displayed on the object delivery control page through a pop-up window or the like.

[0184] In a specific embodiment, the participation operation information corresponding to the preset project can be a selection control. Accordingly, the first participation confirmation instruction can be triggered by clicking the selection control, and at least one business party can be displayed on the object delivery management page. Optionally, the selection information of at least one business party can be displayed on the object delivery management page in a pop-up window or other manner.

[0185] In an optional embodiment, displaying at least one business party on the object delivery control page may include displaying basic information of at least one business party (such as the name of the business party, icon, etc.) and first selection operation information for selecting the corresponding business party as the associated business party on the object delivery control page; optionally, the first selection operation information corresponding to at least one business party may be a pre-set control for selecting the corresponding business party. Optionally, the first selection instruction may be triggered by clicking on the first selection operation information corresponding to a certain business party, and at least one preset delivery object of the associated business party may be displayed on the object delivery control page. Accordingly, the associated business party may be the business party corresponding to the first selection instruction.

[0186] In a specific embodiment, at least one preset delivery object of an associated business party is displayed on the object delivery management and control page, which may include: basic information of at least one preset delivery object of an associated business party (such as the object name, image and other information of the preset delivery object) and second selection operation information for selecting the corresponding preset delivery object as the delivery object of the target live broadcast room is displayed on the object delivery management and control page; optionally, the delivery object of the target live broadcast room can be selected by clicking on the second selection operation information corresponding to a preset delivery object, and in combination with the preset confirmation control, the above-mentioned second object confirmation instruction is triggered, and the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.

[0187] In the above embodiment, in the process of selecting the object that currently needs to be delivered, if it is identified that the target live broadcast room does not participate in the preset project, the participation setting of the preset project is first performed, and then the object delivery processing can be more targeted in combination with the preset project, thereby improving the effectiveness of object delivery, reducing invalid delivery, reducing system resource consumption, and improving system performance.

[0188] In an optional embodiment, the object delivery control page corresponding to the target live broadcast room may include:

[0189] On the object delivery control page corresponding to the target live broadcast room, display the participation operation information of the preset project in at least one delivery mode, and the at least one delivery mode includes the first delivery mode;

[0190] Accordingly, in response to the first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page may include:

[0191] In response to a first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode, a step of displaying at least one business party on the object delivery management and control page is executed.

[0192] In an optional embodiment, the preset project may correspond to at least one delivery mode, and the preset projects under different delivery modes may correspond to different project rules. Optionally, the preset project may also be a project that obtains the free live information stream delivery reward by delivering a delivery object marked with preset identification information; accordingly, the preset project under the first delivery mode is a project that obtains the live information stream delivery reward for a period of time presented by a business party by delivering a delivery object marked with preset identification information by a certain business party during the remaining live broadcast process of the target live broadcast room. Optionally, the remaining live broadcast process corresponding to the first delivery mode may be the remaining entire live broadcast process, or may be the remaining period of time; accordingly. During the remaining period of time, a delivery object marked with preset identification information by a certain business party may be delivered; during the remaining other time, other delivery objects of the business party may be delivered, and other delivery objects may be delivery objects among the delivery objects of the business party that are not marked with preset identification information.

[0193] In a specific embodiment, Figure 5 As shown, Figure 5 is a schematic diagram of a preset project participating in the first delivery mode according to an exemplary embodiment. Figure 5 (a) The corresponding page is an object delivery control page that displays the participating operation information of the preset project in at least one delivery mode. Figure 5 The "Confirm Participation" control in (a) may be participation operation information for preset items in the first delivery mode and the second delivery mode (at least one delivery mode) (the preset items in the second delivery mode may be preset in combination with actual applications). Optionally, the preset items in the first delivery mode may be selected based on the control corresponding to 501. When the preset items in the first delivery mode are selected, the user may click Figure 5 The "Confirm Participation" control in (a) can trigger the above-mentioned first participation confirmation instruction; further, combined with Figure 5 As shown in (b), the basic information of at least one business party and the first selection operation information for selecting the corresponding business party as the associated business party can be displayed on the object delivery control page. Optionally, the candidate object of at least one business party can be the delivery object associated with the preset project in the delivery object of the corresponding business party; wherein the "select" control in 5 (b) can be the first selection operation information. Optionally, assuming that the first selection operation information based on business party 1 triggers the above-mentioned first selection instruction, combined with Figure 5As shown in (c), the basic information of at least one preset delivery object (i.e., the candidate objects of business party 1: object A and object B) of the associated business party (business party 1) can be displayed on the object delivery control page; optionally, the object delivery control page can also display the basic information of delivery objects of other business parties; but only at least one preset delivery object of the associated business party is selectable, for example, only at least one preset delivery object of the associated business party is set with the second selection operation information for selecting it as the delivery object of the target live broadcast room. Optionally, Figure 5 The control corresponding to 502 in (c) may be the second selection operation information. Optionally, after selecting object A and object B of the associated business party (business party 1), based on Figure 5 The "OK" control in (c) triggers the above-mentioned second object confirmation instruction to use the preset delivery objects (object A and object B) corresponding to the second object confirmation instruction as the delivery objects of the target live broadcast room.

[0194] In the above embodiments, by setting at least one preset item in the delivery mode, the delivery mode can be better enriched, the flexibility of object delivery can be improved, and the user experience can be better improved.

[0195] In an optional embodiment, if the preset project is a project for obtaining a free live information stream delivery reward by delivering a delivery object marked with preset identification information, and the preset project in the first delivery mode is a project for obtaining a free live information stream delivery reward for a period of time presented by a business party by delivering a delivery object marked with preset identification information by a certain business party during the remaining live broadcast of the target live broadcast room, in the case where the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, displaying the preset delivery prompt information in the live broadcast page of the target anchor account corresponding to the target live broadcast room may include:

[0196] When the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode, the preset delivery prompt information is displayed on the live broadcast page.

[0197] In the above embodiment, before issuing the preset delivery prompt information corresponding to the live broadcast stream delivery reward, the accuracy and effectiveness of the issuance of the live broadcast stream delivery reward can be improved by combining the matching between the delivery measurement data corresponding to the target live broadcast room and the preset delivery conditions corresponding to the associated business party and the identification of the delivery mode.

[0198] In an optional embodiment, before responding to the delivery confirmation instruction triggered based on the preset delivery prompt information, the method further includes:

[0199] In response to an associated business update instruction triggered based on any business party, the associated business party of the target live broadcast room is updated based on the business party corresponding to the associated business update instruction.

[0200] In a specific embodiment, the object delivery management page may be provided with operation information for replacing the associated business party. Accordingly, an associated business update instruction may be triggered based on the operation information so that the associated business party may be updated before accepting an information flow delivery reward from an associated business party.

[0201] In the above embodiment, by supporting the updating of the associated business party before accepting the information flow delivery reward presented by the associated business party, it is possible to flexibly change the associated business party as needed, thereby better responding to various promotion needs.

[0202] In an optional embodiment, during the live broadcast of the anchor based on the first terminal, a hosting terminal can be set for the target live broadcast room, and the hosting terminal can be used to help the anchor perform operations such as object delivery control and distribution of virtual resources to improve the operating efficiency of the live broadcast room. Optionally, after the delivery confirmation instruction is triggered, that is, after accepting the live stream delivery reward presented by a related business party, if the hosting terminal selects the delivery object of the non-related business party as the delivery object of the target live broadcast room during the object delivery control, the corresponding prompt information can be sent on the hosting terminal and the anchor terminal to prompt the user that the delivery object of the related business party is the delivery object of the target live broadcast room in the remaining live broadcast process, so as to avoid object selection conflicts.

[0203] In an optional embodiment, before the target live broadcast room starts broadcasting, objects that need to be delivered in the target live broadcast room among the delivery objects associated with the preset project can be pre-set. Accordingly, the above method can also include:

[0204] In response to a second object delivery instruction triggered by object delivery operation information in a broadcasting page of a target live broadcast room, displaying participation operation information corresponding to a preset project on an object delivery management and control page corresponding to the target live broadcast room;

[0205] In response to a second participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page;

[0206] In response to a second selection instruction triggered based on any business party, at least one preset delivery object of an associated business party is displayed on the object delivery management and control page, where the associated business party is the business party corresponding to the first selection instruction;

[0207] In response to a third object confirmation instruction triggered for a preset delivery object among at least one preset delivery object, the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.

[0208] In an embodiment of the present specification, the second object delivery instruction may be an object delivery instruction triggered on the broadcast start page. The object delivery operation information may be information used to trigger the second object delivery instruction, such as a control in the form of a preset icon. Optionally, the second object delivery instruction may be triggered by clicking on the object delivery operation information, and the participation operation information corresponding to the preset project may be displayed on the object delivery control page corresponding to the target live broadcast room. Specifically, the object delivery control page may be used to display the objects that can be delivered in the target live broadcast room, and the anchor may select the objects to be delivered through the object delivery control page. Optionally, the participation operation information corresponding to the preset project may be displayed on the object delivery control page by means of a pop-up window or the like.

[0209] In a specific embodiment, the participation operation information corresponding to the preset project can be a selection control. Accordingly, the above-mentioned second participation confirmation instruction can be triggered by clicking the selection control, etc., and at least one business party can be displayed on the object delivery management and control page. Optionally, the selection information of at least one business party can be displayed on the object delivery management and control page through a pop-up window, etc.

[0210] In a specific embodiment, displaying at least one business party on the object delivery control page may include displaying basic information of at least one business party (such as business party nouns, icons, and other information) and first selection operation information for selecting the corresponding business party as the associated business party on the object delivery control page; optionally, the first selection operation information corresponding to at least one business party may be a control pre-set to select the corresponding business party. Optionally, the second selection instruction may be triggered by clicking on the first selection operation information corresponding to a certain business party, and at least one preset delivery object of the associated business party may be displayed on the object delivery control page. Accordingly, the associated business party may be the business party corresponding to the second selection instruction.

[0211] In a specific embodiment, displaying at least one preset delivery object of an associated business party on an object delivery management and control page may include displaying basic information of at least one preset delivery object of an associated business party on the object delivery management and control page (such as the object name, image, and other information of the preset delivery object) and second selection operation information for selecting the corresponding preset delivery object as the delivery object of a target live broadcast room; optionally, the delivery object of the target live broadcast room can be selected by clicking on the second selection operation information corresponding to a preset delivery object, and in combination with a preset confirmation control, the above-mentioned third object confirmation instruction is triggered, and the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.

[0212] In the above embodiment, before the broadcast starts, the participation setting of the preset project is pre-set, and then the object delivery processing can be more targeted in combination with the preset project, thereby improving the effectiveness of object delivery, reducing invalid delivery, reducing system resource consumption, and improving system performance.

[0213] In an optional embodiment, the above method may further include:

[0214] After a preset time period, in response to an object control instruction for the target live broadcast room, display the delivery objects of the associated business party;

[0215] In response to an object update instruction triggered for a second delivery object among the delivery objects of the associated business party, the delivery information of the first delivery object displayed on the live broadcast page is updated to the delivery information of the second delivery object.

[0216] In a specific embodiment, the delivery objects of the associated business party can be displayed on the object delivery management page. Figure 4 As shown in (b), the above object control instruction can be triggered based on the "Manage Products" control displayed on the live broadcast page to display the delivery objects of the associated business party in the object delivery control page. Optionally, any delivery object among the delivery objects of the associated business party can be selected as the second delivery object.

[0217] Optionally, displaying the delivery object of the associated business party may include displaying at least one preset delivery object of the associated business party, so as to select a second delivery object from the at least one preset delivery object.

[0218] In the above embodiment, after the live streaming delivery reward is given, the user can reselect the object to be delivered from the delivery objects of the associated business party, which can improve the richness and flexibility of the object delivery during the live streaming process.

[0219] In a specific embodiment, Figure 6 As shown, Figure 6 It is a page schematic diagram of an object delivery process provided according to an exemplary embodiment. Figure 6 (a) is the start page of the target live broadcast room. Optionally, the preset project participation settings are performed before the start of the broadcast. Optionally, the preset project participation setting process can be entered based on the "corresponding icon for delivery" on the start page. Optionally, the preset project participation setting process and the corresponding setting page can be referred to above. Figure 5 The corresponding embodiments and Figure 5 Corresponding page. Further, combined with Figure 6 (a) Based on the "Open Live Video" control, you can trigger the live broadcast of the target live broadcast room and enter Figure 6(b) Corresponding live page. Optionally, the first object delivery instruction can be triggered based on the "icon corresponding to the object delivery" in the live page; Optionally, after the first object delivery instruction is triggered, if the preset project setting has not been performed in advance, the preset project participation setting process can be entered. Optionally, the preset project participation setting process and the corresponding setting page can be referred to above. Figure 5 The corresponding embodiments and Figure 5 Optional, if you have set up the preset project in advance, that is, if the target live room participates in the preset project, combined with Figure 6 (c) At least one pre-selected delivery object may be displayed on the live broadcast page; optionally, the first object confirmation instruction may be triggered by clicking the control corresponding to "Start explaining" (the selection control corresponding to the pre-selected delivery object); further, in combination with Figure 6 (d) In response to the first object confirmation instruction, display the delivery information of object A (the pre-selected delivery object corresponding to the first object confirmation instruction) on the live broadcast page. Figure 6 (b) Based on the "Manage Products" control displayed on the live page, the object management command can be triggered to display at least one preset delivery object of the associated business party on the object delivery management page; further, in combination with Figure 6 (e) The corresponding object delivery management page can update the delivery object of the target live broadcast room in combination with at least one preset delivery object of the associated business party, such as adding object B as the delivery object of the target live broadcast room.

[0220] Figure 7 is a block diagram of an object delivery processing device according to an exemplary embodiment. Figure 7 , the device comprises:

[0221] The delivery measurement data acquisition module 710 is configured to execute during the live broadcast of the target live broadcast room to acquire delivery measurement data corresponding to the target live broadcast room;

[0222] The preset delivery prompt information display module 720 is configured to display the preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room. The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room to obtain the live broadcast delivery reward within the preset time period given by the associated business party by using the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room;

[0223] The delivery processing module 730 is configured to execute a delivery confirmation instruction in response to the triggering of the preset delivery prompt information, and during the delivery of the live information stream of the target live broadcast room within the preset time period, the delivery information of the delivery object of the associated business party is displayed on the live broadcast page.

[0224] Optionally, the delivery processing module 730 is further configured to display the delivery information of the first delivery object on the live broadcast page within a preset time period;

[0225] The first delivery object is at least one preset delivery object of the associated business party, and the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party.

[0226] Optionally, the above device further comprises:

[0227] The delivery object display module is configured to execute after a preset time period, in response to an object control instruction for a target live broadcast room, to display delivery objects of the associated business party;

[0228] The delivery information update module is configured to execute an object update instruction triggered in response to the second delivery object in the delivery objects of the associated business party, and update the delivery information of the first delivery object displayed on the live broadcast page to the delivery information of the second delivery object.

[0229] Optionally, the above device further comprises:

[0230] The project participation identification module is configured to perform project participation identification on the target live broadcast room in response to the first object delivery instruction for the target live broadcast room before acquiring the delivery measurement data corresponding to the target live broadcast room, and obtain an identification result;

[0231] The pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the identification result indicates that the target live broadcast room participates in the preset project, wherein the at least one pre-selected delivery object is a delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; and the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party;

[0232] The delivery information display module is configured to execute in response to a first object confirmation instruction triggered based on any pre-selected delivery object, and display the delivery information of a third delivery object on the live broadcast page, where the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.

[0233] Optionally, the above device further comprises:

[0234] The first participation operation information display module is configured to display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room when the identification result indicates that the target live broadcast room does not participate in the preset project;

[0235] A first business party selection information display module is configured to execute a first participation confirmation instruction triggered in response to the participation operation information, and display at least one business party on the object delivery management and control page;

[0236] A first preset delivery object display module is configured to execute a first selection instruction triggered based on any business party, and display at least one preset delivery object of an associated business party on the object delivery management and control page, where the associated business party is the business party corresponding to the first selection instruction;

[0237] The first delivery object determination module is configured to execute a second object confirmation instruction in response to being triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room.

[0238] Optionally, the above device further comprises:

[0239] The associated business party update module is configured to execute, before responding to a delivery confirmation instruction triggered based on preset delivery prompt information, in response to an associated business update instruction triggered based on any business party, and update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction.

[0240] Optionally, the first participation operation information display module includes:

[0241] A participation operation information display unit is configured to execute an object delivery control page corresponding to a target live broadcast room, and display participation operation information of a preset item in at least one delivery mode, wherein the at least one delivery mode includes a first delivery mode;

[0242] The business party selection information display module is also configured to execute a step of displaying at least one business party on the object delivery management and control page in response to a first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode.

[0243] Optionally, the preset delivery prompt information display module 720 is also configured to display the preset delivery prompt information in the live broadcast page when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode.

[0244] Optionally, the delivery measurement data acquisition module 710 includes:

[0245] The first anchor attribute information acquisition unit is configured to execute in response to a broadcast start instruction for a target live broadcast room and acquire anchor attribute information of a target anchor account;

[0246] The first delivery measurement data determination unit is configured to use the host attribute information as delivery measurement data.

[0247] Optionally, the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the above device further includes:

[0248] A first delivery analysis request sending module is configured to execute sending a first delivery analysis request to the business management and control platform, where the first delivery analysis request includes anchor attribute information;

[0249] The first delivery analysis result receiving module is configured to execute and receive the first delivery analysis result sent by the business management and control platform, where the first delivery analysis result represents the matching result between the anchor attribute information and the object attribute information.

[0250] Optionally, the delivery measurement data acquisition module 710 includes:

[0251] The real-time delivery parameter acquisition unit is configured to acquire the real-time delivery parameters generated during the delivery of the current delivery object during the live broadcast of the target live broadcast room, where the current delivery object is the delivery object of the target live broadcast room selected in advance from the delivery objects of the associated business party;

[0252] The second anchor attribute information acquisition unit is configured to acquire anchor attribute information of a target anchor account;

[0253] The second delivery measurement data determination unit is configured to execute the real-time delivery parameters and anchor attribute information as delivery measurement data.

[0254] Optionally, the preset delivery condition includes object attribute information of the delivery object of the associated business party and preset delivery parameters, and the above device further includes:

[0255] A second delivery analysis request sending module is configured to execute sending a second delivery analysis request to the business management and control platform, where the second delivery analysis request includes anchor attribute information and real-time delivery parameters;

[0256] The second delivery analysis result receiving module is configured to execute and receive the second delivery analysis result sent by the business management and control platform, where the second delivery analysis result represents the matching result between the anchor attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters.

[0257] Optionally, the above device further comprises:

[0258] The second participation operation information display module is configured to execute a second object delivery instruction triggered in response to the object delivery operation information in the start page of the target live broadcast room, and display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room;

[0259] A second object delivery control page module is configured to execute a second participation confirmation instruction triggered in response to the participation operation information, and display at least one business party on the object delivery control page;

[0260] A second preset delivery object display module is configured to execute a second selection instruction triggered based on any business party, and display at least one preset delivery object of the associated business party on the object delivery management and control page, wherein the associated business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party;

[0261] The third delivery object determination module is configured to execute a third object confirmation instruction in response to being triggered for a preset delivery object in at least one preset delivery object, and use the preset delivery object corresponding to the third object confirmation instruction as the delivery object of the target live broadcast room.

[0262] Regarding the device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0263] Figure 8 is a block diagram of an electronic device for object delivery processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 8 As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected via a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, an object delivery processing method is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a button, trackball or touchpad set on the housing of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0264] Those skilled in the art will understand that Figure 8The structure shown in the figure is merely a block diagram of a partial structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0265] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the object delivery processing method in the embodiment of the present disclosure.

[0266] In an exemplary embodiment, a computer-readable storage medium is also provided. When instructions in the storage medium are executed by a processor of an electronic device, the electronic device can execute the object delivery processing method in the embodiment of the present disclosure.

[0267] In an exemplary embodiment, a computer program product including instructions is also provided. When the computer program product is run on a computer, the computer is enabled to execute the object delivery processing method in the embodiment of the present disclosure.

[0268] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by instructing the relevant hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. As an illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0269] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The specification and examples are intended to be exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0270] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for processing object delivery, characterized in that: include: During the live broadcast of the target live broadcast room, obtaining delivery measurement data corresponding to the target live broadcast room; In the case where the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room, the preset delivery prompt information is displayed on the live broadcast page of the target anchor account corresponding to the target live broadcast room, and the preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room to use the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room, so as to obtain the live broadcast delivery reward within the preset time period presented by the associated business party; In response to a delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery of the live information stream of the target live broadcast room within the preset time period, the delivery information of the delivery object of the associated business party is displayed on the live broadcast page; the delivery confirmation instruction is an instruction to confirm the delivery of the delivery object of the associated business party during the remaining live broadcast of the target live broadcast room, and the associated business party is a business party that presents a reward for the delivery of the live stream within the preset time period; Among them, during the delivery of the live broadcast information stream of the target live broadcast room within the preset time period, the live broadcast information stream is pushed to the target audience end through the first server to present the live broadcast stream delivery reward within the preset time period.

2. The object delivery processing method according to claim 1, characterized in that: The displaying of the delivery information of the delivery object of the associated business party on the live broadcast page within the preset time period includes: Within the preset time period, displaying the delivery information of the first delivery object on the live broadcast page; The first delivery object is at least one preset delivery object of the associated business party, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party.

3. The object delivery processing method according to claim 2, characterized in that: The method further comprises: After the preset time period, in response to an object control instruction for the target live broadcast room, displaying the delivery objects of the associated business party; In response to an object update instruction triggered for a second delivery object among the delivery objects of the associated business party, the delivery information of the first delivery object displayed on the live broadcast page is updated to the delivery information of the second delivery object.

4. The object delivery processing method according to claim 1, characterized in that: Before obtaining the delivery measurement data corresponding to the target live broadcast room, the method further includes: In response to a first object delivery instruction for the target live broadcast room, performing project participation identification on the target live broadcast room to obtain an identification result; In the case where the identification result indicates that the target live broadcast room participates in the preset project, at least one pre-selected delivery object is displayed on the live broadcast page, and the at least one pre-selected delivery object is a delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party; In response to a first object confirmation instruction triggered based on any pre-selected delivery object, delivery information of a third delivery object is displayed on the live broadcast page, and the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.

5. The object delivery processing method according to claim 4, characterized in that: The method further comprises: When the identification result indicates that the target live broadcast room does not participate in the preset project, the object delivery control page corresponding to the target live broadcast room displays the participation operation information corresponding to the preset project; In response to a first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page; In response to a first selection instruction triggered by any business party, displaying the at least one preset delivery object of the associated business party on the object delivery management and control page, the associated business party being the business party corresponding to the first selection instruction; In response to a second object confirmation instruction triggered based on any preset delivery object, the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.

6. The object delivery processing method according to claim 5, characterized in that: Before responding to the delivery confirmation instruction triggered by the preset delivery prompt information, the method further includes: In response to an associated business update instruction triggered based on any business party, the associated business party of the target live broadcast room is updated based on the business party corresponding to the associated business update instruction.

7. The object delivery processing method according to claim 5, characterized in that: The object delivery control page corresponding to the target live broadcast room displays the participation operation information corresponding to the preset project, including: On the object delivery control page corresponding to the target live broadcast room, display the participation operation information of the preset project in at least one delivery mode, wherein the at least one delivery mode includes a first delivery mode; In response to the first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page includes: In response to a first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode, the step of displaying at least one business party on the object delivery management and control page is performed.

8. The object delivery processing method according to claim 7, characterized in that: When the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, displaying the preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room includes: When the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode, the preset delivery prompt information is displayed in the live broadcast page.

9. The object delivery processing method according to any one of claims 1 to 8, characterized in that: During the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes: In response to a broadcast start instruction for the target live broadcast room, acquiring anchor attribute information of the target anchor account; The anchor attribute information is used as the delivery measurement data.

10. The object delivery processing method according to claim 9, characterized in that: The preset delivery condition includes object attribute information of the delivery object of the associated business party, and the method further includes: Sending a first delivery analysis request to the business management and control platform, where the first delivery analysis request includes the anchor attribute information; A first delivery analysis result sent by the business management and control platform is received, where the first delivery analysis result represents a matching result between the anchor attribute information and the object attribute information.

11. The object delivery processing method according to any one of claims 1 to 8, characterized in that: During the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes: During the live broadcast of the target live broadcast room, real-time delivery parameters generated during the delivery of the current delivery object are obtained, where the current delivery object is a delivery object of the target live broadcast room selected in advance from the delivery objects of the associated business party; Obtaining the anchor attribute information of the target anchor account; The real-time delivery parameters and the anchor attribute information are used as the delivery measurement data.

12. The object delivery processing method according to claim 11, characterized in that: The preset delivery condition includes object attribute information and preset delivery parameters of the delivery object of the associated business party, and the method further includes: Sending a second delivery analysis request to the business management and control platform, where the second delivery analysis request includes the anchor attribute information and the real-time delivery parameter; A second delivery analysis result sent by the business management and control platform is received, where the second delivery analysis result represents a matching result between the anchor attribute information and the object attribute information, and a matching result between the preset delivery parameter and the real-time delivery parameter.

13. The object delivery processing method according to any one of claims 1 to 8, characterized in that: The method further comprises: In response to a second object delivery instruction triggered by object delivery operation information in the broadcasting page of the target live broadcast room, displaying participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room; In response to a second participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page; In response to a second selection instruction triggered by any business party, at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, the associated business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party; In response to a third object confirmation instruction triggered for a preset delivery object among the at least one preset delivery object, the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.

14. An object delivery processing device, characterized in that: include: The delivery measurement data acquisition module is configured to be executed during the live broadcast of the target live broadcast room to acquire delivery measurement data corresponding to the target live broadcast room; The preset delivery prompt information display module is configured to display preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room. The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room to obtain the live broadcast stream delivery reward within the preset time period presented by the associated business party by using the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast of the target live broadcast room; the delivery confirmation instruction is an instruction to confirm the delivery of the delivery object of the associated business party during the remaining live broadcast of the target live broadcast room, and the associated business party is the business party that presents the live broadcast stream delivery reward within the preset time period; A delivery processing module is configured to execute a delivery confirmation instruction triggered based on the preset delivery prompt information in response to the delivery confirmation instruction, and display the delivery information of the delivery object of the associated business party on the live broadcast page during the delivery of the live broadcast information stream of the target live broadcast room within the preset time period; Among them, during the delivery of the live broadcast information stream of the target live broadcast room within the preset time period, the live broadcast information stream is pushed to the target audience end through the first server to present the live broadcast stream delivery reward within the preset time period.

15. The object delivery processing device according to claim 14, characterized in that: The delivery processing module is further configured to display delivery information of the first delivery object on the live broadcast page within the preset time period; The first delivery object is at least one preset delivery object of the associated business party, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party.

16. The object delivery processing device according to claim 15, characterized in that: The device also includes: The delivery object display module is configured to be executed after the preset time period, in response to the object control instruction for the target live broadcast room, to display the delivery objects of the associated business party; The delivery information update module is configured to execute an object update instruction in response to being triggered for a second delivery object among the delivery objects of the associated business party, and update the delivery information of the first delivery object displayed on the live broadcast page to the delivery information of the second delivery object.

17. The object delivery processing device according to claim 14, characterized in that: The device also includes: The project participation identification module is configured to perform project participation identification on the target live broadcast room in response to a first object delivery instruction for the target live broadcast room before acquiring the delivery measurement data corresponding to the target live broadcast room, and obtain an identification result; The pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the identification result indicates that the target live broadcast room participates in the preset project, wherein the at least one pre-selected delivery object is a delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; and the at least one preset delivery object is a delivery object associated with the preset project among the delivery objects of the associated business party; The delivery information display module is configured to execute a first object confirmation instruction in response to being triggered based on any pre-selected delivery object, and to display delivery information of a third delivery object on the live broadcast page, wherein the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.

18. The object delivery processing device according to claim 17, characterized in that: The device also includes: A first participation operation information display module is configured to display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room when the recognition result indicates that the target live broadcast room does not participate in the preset project; A first business party selection information display module is configured to execute a first participation confirmation instruction triggered in response to the participation operation information, and display at least one business party on the object delivery management and control page; A first preset delivery object display module is configured to execute a first selection instruction triggered based on any business party, and display the at least one preset delivery object of the associated business party on the object delivery management and control page, wherein the associated business party is the business party corresponding to the first selection instruction; The first delivery object determination module is configured to execute a second object confirmation instruction in response to being triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room.

19. The object delivery processing device according to claim 18, characterized in that: The device also includes: The associated business party update module is configured to execute, before responding to the delivery confirmation instruction triggered based on the preset delivery prompt information, in response to the associated business update instruction triggered based on any business party, and update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction.

20. The object delivery processing device according to claim 18, characterized in that: The first participation operation information display module includes: A participation operation information display unit is configured to execute an object delivery control page corresponding to the target live broadcast room, and display participation operation information of the preset project in at least one delivery mode, wherein the at least one delivery mode includes a first delivery mode; The business party selection information display module is also configured to execute a first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode, and execute the step of displaying at least one business party on the object delivery management and control page.

21. The object delivery processing device according to claim 20, characterized in that: The preset delivery prompt information display module is also configured to display the preset delivery prompt information in the live broadcast page when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode.

22. The object delivery processing device according to any one of claims 14 to 21, characterized in that: The delivery measurement data acquisition module includes: The first anchor attribute information acquisition unit is configured to execute in response to a broadcast start instruction for the target live broadcast room, and acquire the anchor attribute information of the target anchor account; The first delivery measurement data determination unit is configured to use the host attribute information as the delivery measurement data.

23. The object delivery processing device according to claim 22, characterized in that: The preset delivery condition includes object attribute information of the delivery object of the associated business party, and the device further includes: A first delivery analysis request sending module is configured to execute sending a first delivery analysis request to the business management and control platform, wherein the first delivery analysis request includes the anchor attribute information; The first delivery analysis result receiving module is configured to execute receiving a first delivery analysis result sent by the business management and control platform, where the first delivery analysis result represents a matching result between the anchor attribute information and the object attribute information.

24. The object delivery processing device according to any one of claims 14 to 21, characterized in that: The delivery measurement data acquisition module includes: A real-time delivery parameter acquisition unit is configured to acquire real-time delivery parameters generated during the delivery of a current delivery object during the live broadcast of the target live broadcast room, wherein the current delivery object is a delivery object of the target live broadcast room selected in advance from delivery objects of the associated service party; A second anchor attribute information acquisition unit is configured to acquire anchor attribute information of the target anchor account; The second delivery measurement data determination unit is configured to execute the real-time delivery parameters and the anchor attribute information as the delivery measurement data.

25. The object delivery processing device according to claim 24, characterized in that: The preset delivery condition includes object attribute information and preset delivery parameters of the delivery object of the associated business party, and the device further includes: A second delivery analysis request sending module is configured to execute sending a second delivery analysis request to the business management and control platform, wherein the second delivery analysis request includes the anchor attribute information and the real-time delivery parameter; The second delivery analysis result receiving module is configured to execute and receive the second delivery analysis result sent by the business management and control platform, wherein the second delivery analysis result represents the matching result between the anchor attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters.

26. The object delivery processing device according to any one of claims 14 to 21, characterized in that: The device also includes: The second participation operation information display module is configured to execute a second object delivery instruction triggered in response to the object delivery operation information in the broadcasting page of the target live broadcast room, and display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room; A second object delivery management and control page module is configured to execute a second participation confirmation instruction triggered in response to the participation operation information, and display at least one business party on the object delivery management and control page; A second preset delivery object display module is configured to execute a second selection instruction triggered based on any business party, and display at least one preset delivery object of the associated business party on the object delivery management and control page, wherein the associated business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is a delivery object associated with a preset project among the delivery objects of the associated business party; The third delivery object determination module is configured to execute a third object confirmation instruction in response to being triggered for a preset delivery object in the at least one preset delivery object, and use the preset delivery object corresponding to the third object confirmation instruction as the delivery object of the target live broadcast room.

27. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the object delivery processing method according to any one of claims 1 to 13.

28. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the object delivery processing method as described in any one of claims 1 to 13.

29. A computer program product comprising computer instructions, characterized in that When the computer instructions are executed by a processor, the object delivery processing method according to any one of claims 1 to 13 is implemented.

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