Cross-media advertising delivery devices and methods

Abstract

This invention discloses a cross-media advertising placement device and method. The device includes an advertising board, a mounting frame, and a sensing module. The advertising board is assembled from multiple rows of electronic screens. Each row of electronic screens contains at least one movable electronic screen. A display module corresponding to each movable electronic screen is provided between each row of electronic screens and the mounting frame. The display module includes a first driving component, a placement frame, and a second driving component. The sensing module detects the pedestrian's current position in front of the advertising board. The first driving component at the corresponding position retracts the electronic screen, and the corresponding placement frame pushes out the product. By passing each row of electronic screens, pedestrians can observe different models or styles of products, and the corresponding electronic screens play videos different from those on the main screen of the advertising board for introduction. Pedestrians can also directly interact with products of interest, improving the advertising effectiveness through consumer participation.

Description

Technical Field

[0001] This invention belongs to the field of advertising delivery technology, and particularly relates to a device for delivering cross-media advertisements and a method for delivering cross-media advertisements. Background Technology

[0002] Currently, various billboards and advertising machines can be seen in various public spaces, using multimedia video playback technology to deliver advertisements.

[0003] In existing technologies, advertising is usually carried out by using billboards and advertising machines to play promotional advertisements. Pedestrians can only obtain product information through the video content. Since there are no interactive products, the advertising method is relatively simple, and pedestrians who want to learn about the product cannot get a real experience of operating the product. Summary of the Invention

[0004] This invention addresses the problem of poor product interaction effects in existing technologies by proposing the following technical solution:

[0005] A cross-media advertising delivery device includes a billboard, a mounting frame, and a sensing module. The billboard is assembled from multiple rows of electronic screens. Each row of electronic screens has at least one movable electronic screen. Each row of electronic screens and the mounting frame are provided with a display module corresponding to the movable electronic screen.

[0006] The display module includes a first driving component, a placement frame, and a second driving component. The first driving component drives the movable electronic screen to perform linear reciprocating motion in a direction perpendicular to the mounting frame. The placement frame holds the product and is positioned above the movable electronic screen. The second driving component drives the placement frame to perform linear reciprocating motion in the up-down direction.

[0007] The sensing module detects the specific location of a pedestrian in front of the billboard. The movable electronic screen in the corresponding row of electronic screens moves towards the mounting frame, and the placement rack in the corresponding row of electronic screens moves the product down to the display position. The corresponding electronic screen plays a video that corresponds to the product and is different from the content played on the billboard.

[0008] The sensing module detects the pedestrian's current location in front of the billboard. When the corresponding drive unit moves the electronic screen backward, the corresponding shelf pushes out the product. By passing each row of electronic screens, pedestrians can observe different models or styles of products. The corresponding electronic screens play videos different from those on the main billboard screen to introduce the products. Pedestrians can also interact with products they are interested in, thus improving the effectiveness of advertising through consumer participation.

[0009] It also includes a conveyor, which drives the placement frame to reciprocate linearly in a direction parallel to the mounting frame;

[0010] The sensing module detects the direction of pedestrian movement, and the conveyor drives the placement rack to move in the same direction as the pedestrian.

[0011] After the product is pushed out, the conveyor moves the shelf, allowing the product to move with pedestrians and increasing its attractiveness to them.

[0012] The conveying component includes a lifting frame and a partition conveyor belt. The partition conveyor belt is located below the lifting frame. A movable chute is provided in the middle of the lifting frame. A movable block is movably inserted into the middle of the movable chute. The bottom of the movable block is fixedly connected to the top of the product placement rack. When the placement rack moves to the display position, the movable block is inserted between the two partitions of the partition conveyor belt. Both ends of the lifting frame are provided with disc springs. One end of the disc spring extends to the end of the movable block, and a reset push block is provided at the end of the disc spring.

[0013] The partition conveyor belt moves the descending placement racks via moving blocks, allowing the products to move in the same direction as pedestrians. Each time a row of electronic screens is passed, the products inside "walk" with the pedestrians, extending the time the products remain in the pedestrians' line of sight and increasing their attractiveness. When the electronic screens are reset, the stretched disc springs quickly reset the moving blocks and placement racks, eliminating the need for the partition conveyor belt to bring the placement racks back. This allows the device to serve subsequent pedestrians in the shortest possible time.

[0014] The conveying component also includes an auxiliary cylinder, which is rotatably sleeved on the surface of the moving block, and the rotation of the auxiliary cylinder is coordinated with the rotation of the moving slide.

[0015] The auxiliary cylinder rotates as the moving block moves, providing some support to the moving block and reducing the friction generated when the moving block moves.

[0016] The second drive component includes a connecting rope and multiple auxiliary pulleys. One end of the connecting rope is fixedly connected to the top of the lifting frame, and the other end of the connecting rope is fixedly connected to the metal frame of the electronic screen around the multiple auxiliary pulleys. The auxiliary pulleys are connected to the mounting frame only for steering.

[0017] The retraction of the electronic screen and the descent of the placement rack are linked by the second driving component. The placement rack moves with the electronic screen as the connecting rope rotates, and the descending placement rack will not come into contact with the retracted electronic screen.

[0018] One or more of the auxiliary pulleys are fixedly connected to the metal frame of the electronic screen and used as movable pulleys, while the remaining auxiliary pulleys are fixedly connected to the mounting bracket and used for steering.

[0019] Because the free end of the movable pulley moves twice the distance the object moves, the movable pulley composed of auxiliary pulleys quickly releases the connecting rope, causing the placement frame to descend rapidly. The electronic screen does not need to move an excessive distance to push the product out for display, thereby reducing the space occupied by the device.

[0020] The method for placing cross-media advertisements includes the following steps:

[0021] S1. Determine the specific location of the pedestrian: The sensing module senses the specific location of the pedestrian in front of the billboard and provides electrical signals to the corresponding electronic screen, drive component one, and drive component two.

[0022] S2. Product Display: A. A video corresponding to the product and different from the content played on the billboard is played on a corresponding electronic screen, providing an independent product introduction.

[0023] B. Once the driving component is activated, it moves the corresponding movable electronic screen toward the mounting bracket.

[0024] C. The second drive unit starts, causing the placement rack to move downwards, and the placement rack moves the product to the display position;

[0025] S3, Product Reset: When the sensing module detects that a pedestrian has left the current position, the drive components 1 and 2 receive the electrical signal and drive the electronic screen and the placement rack to reset, and the electronic screen resumes playing the original advertising image.

[0026] The beneficial effects of this invention are as follows:

[0027] 1. The sensing module detects the specific location of the pedestrian in front of the billboard. When the corresponding driving component moves the electronic screen to retract, the corresponding placement rack pushes out the product. Each time a pedestrian passes a row of electronic screens, they can observe different models or styles of products. The corresponding electronic screen plays videos different from those on the main screen of the billboard to introduce the products. Pedestrians can also interact with the products they are interested in, thereby improving the advertising effect through consumer participation.

[0028] 2. The partition conveyor belt drives the descending placement rack to move through the moving blocks. The products can move in the same direction as the pedestrians. When passing a row of electronic screens, the internal products "walk" with the pedestrians, prolonging the time that the products stay in the pedestrians' line of sight and increasing their attractiveness to the pedestrians.

[0029] 3. The retraction of the electronic screen and the descent of the placement frame are linked by the second driving component. As the connecting rope turns, the placement frame moves downward along with the retraction of the electronic screen. Since the free end of the movable pulley moves twice the distance the object moves, the auxiliary pulley fixed to the metal frame of the electronic screen, i.e., the movable pulley, will quickly release the connecting rope and lower the placement frame quickly, reducing the moving distance of the electronic screen and reducing the space occupied by the device. Attached Figure Description

[0030] Figure 1 The diagram shown is a schematic representation of the overall structure of the embodiment;

[0031] Figure 2 The image shown is a right view of the module illustrated in the embodiment;

[0032] Figure 3 The image shown is a front view of the first embodiment of the second driver in the embodiments;

[0033] Figure 4 The image shown is a front view of the second embodiment of the driver component in the embodiments;

[0034] Figure 5 The diagram shown is an internal structural diagram of the lifting frame in the embodiment.

[0035] In the diagram: 10. Billboard; 20. Mounting frame; 11. Electronic screen; 12. Drive component 1; 13. Placement frame; 14. Connecting rope; 15. Auxiliary pulley; 30. Lifting frame; 31. Partition conveyor belt; 32. Moving chute; 33. Moving block; 34. Disc spring; 35. Reset push block; 36. Auxiliary cylinder. Detailed Implementation

[0036] To make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below in conjunction with the embodiments.

[0037] Example 1

[0038] Figures 1-3 The cross-media advertising delivery device includes a billboard 10, a mounting frame 20, and a sensing module. The sensing module is composed of multiple infrared thermal imaging systems. The sensing module is not shown in the accompanying drawings. The billboard 10 is assembled from multiple rows of electronic screens 11. Each row of electronic screens 11 has at least one movable electronic screen 11. A display module corresponding to the movable electronic screen 11 is provided between each row of electronic screens 11 and the mounting frame 20.

[0039] The display module includes a first driving component 12, a placement rack 13, and a second driving component. In this embodiment, the first driving component 12 is configured as an electric push rod. In other embodiments, the first driving component 12 can be configured as a driving mechanism to satisfy the reciprocating motion of the electronic screen 11. The sensing module provides electrical signals to the first driving component 12, the second driving component, and the electronic screen 11. The first driving component 12 drives the movable electronic screen 11 to perform linear reciprocating motion in a direction perpendicular to the mounting frame 20. The placement rack 13 holds products and is positioned above the movable electronic screen 11. Each placement rack 13 holds products of different models or styles. The second driving component drives the placement rack 13 to perform linear reciprocating motion in the up-down direction.

[0040] The sensing module detects the specific location of the pedestrian in front of the billboard 10. The movable electronic screen 11 in the corresponding row of electronic screens 11 moves towards the mounting frame 20. The placement rack 13 in the corresponding row of electronic screens 11 moves the product down to the display position. The display position is located in the middle of the corresponding movable electronic screen 11. The corresponding electronic screen 11 plays a video that corresponds to the product and is different from the content played on the billboard 10.

[0041] In the technical solution of this cross-media advertising device, when a pedestrian walks in front of the billboard 10, the sensing module senses the pedestrian's current position in front of the billboard 10 and provides an electrical signal to the corresponding drive component 12. The drive component 12 then starts and drives the corresponding electronic screen 11 to retract. The drive component 2 moves the placement rack 13 down so that the product enters the display position. At the same time, the corresponding electronic screen 11 plays a video different from the main screen of the billboard 10 to introduce the product. If the pedestrian is interested in the product, he / she can interact with the product.

[0042] The method for placing this cross-media advertisement using the designated device includes the following steps:

[0043] S1. Determine the specific location of the pedestrian: The sensing module senses the specific location of the pedestrian in front of the billboard 10 and provides electrical signals to the corresponding electronic screen 11, drive component 12, and drive component 2.

[0044] S2. Product Display: A. A video corresponding to the product and different from the content played on the billboard 10 is played on the corresponding electronic screen 11, which provides an independent product introduction.

[0045] B. When the drive unit 12 is activated, it drives the corresponding movable electronic screen 11 to move towards the mounting bracket 20.

[0046] C. When the second drive unit is activated, it moves the placement rack 13 downwards, and the placement rack 13 moves the product to the display position.

[0047] S3, Product Reset: When the sensing module detects that a pedestrian has left the current position, the drive component 12 and the drive component 2 receive the electrical signal and drive the electronic screen 11 and the placement rack 13 to reset, and the electronic screen 11 resumes playing the original advertisement.

[0048] In the technical solution of this cross-media advertising placement method, the movable electronic screen 11 inside the billboard 10 shrinks as pedestrians pass by and closes after pedestrians pass by. Each time a pedestrian passes a row of electronic screens 11, they can observe different models or styles of products, change the way products are combined with advertisements, receive more advertising information, and be able to directly operate their favorite products to obtain a real user experience.

[0049] Figure 2 and Figure 5 In the process, the cross-media advertising delivery device also includes a conveyor, which drives the placement frame 13 to reciprocate linearly in a direction parallel to the mounting frame 20. The sensing module senses the direction of pedestrian movement, and the conveyor drives the placement frame 13 to move in the direction of pedestrian movement.

[0050] The conveying component includes a lifting frame 30 and a partition conveyor belt 31. The partition conveyor belt 31 is located below the lifting frame 30. A movable chute 32 is provided in the middle of the lifting frame 30. A movable block 33 is movably inserted into the middle of the movable chute 32. The bottom of the movable block 33 is fixedly connected to the top of the placement rack 13. When the placement rack 13 moves to the display position, the movable block 33 is inserted between the two partitions of the partition conveyor belt 31.

[0051] When the placement rack 13 lowers the product to the display position, the displacement of the lifting frame 30 will insert the moving block 33 between the partitions of the partition conveyor belt 31. When the pedestrian continues to walk, the motor inside the partition conveyor belt 31 will start the partition conveyor belt 31. The partition conveyor belt 31 will drive the moving block 33 and the placement rack 13 to move. The partition conveyor belt 31 will drive the moving block 33 and the placement rack 13 to move in different directions, which can match the pedestrian's walking in two directions. Due to the movement of the placement rack 13, the product can move in the same direction as the pedestrian's walking direction. At the same time, when the pedestrian passes through a row of electronic screens 11, the corresponding electronic screen 11 will retract to display the internal products. Each different model or style of product will "walk" with the pedestrian. When the pedestrian stops, the conveyor stops, causing the corresponding product to stop. The pedestrian can interact with the product they like in real time.

[0052] Figure 2 and Figure 5 In the middle, the lifting frame 30 is provided with disc springs 34 at both ends. One end of the disc spring 34 extends to the end of the moving block 33, and a reset push block 35 is provided at the end of the disc spring 34.

[0053] When the moving block 33 moves, the reset push block 35 on one side is pushed by the moving block 33 and moves. The corresponding disc spring 34 is stretched and deformed, storing reset power for the moving block 33 to reset. When the electronic screen 11 resets, the stretched disc spring 34 will quickly reset the moving block 33 and the placement rack 13, without the need for the partition conveyor belt 31 to bring the placement rack 13 back, so that the device can provide services for pedestrians passing by in the shortest time.

[0054] Figure 5 In the process, the conveying component also includes an auxiliary cylinder 36, which is rotatably sleeved on the surface of the moving block 33, and the auxiliary cylinder 36 is rotatably engaged with the moving slide 32.

[0055] When the moving block 33 moves, the auxiliary cylinder 36 rotates inside the moving chute 32 to support the moving block 33, reducing the pressure of the placement rack 13 and the product on the moving block 33, thereby reducing the friction generated by the moving block 33 during movement.

[0056] Figure 4 In the middle, the second driving component includes a connecting rope 14 and a plurality of auxiliary pulleys 15. One end of the connecting rope 14 is fixedly connected to the top of the lifting frame 30, and the other end of the connecting rope 14 is fixedly connected to the metal frame of the electronic screen 11 around the plurality of auxiliary pulleys 15. The auxiliary pulleys 15 are connected to the mounting frame 20 only for steering.

[0057] When the electronic screen 11 retracts, the connecting rope 14 fixed to the metal frame of the electronic screen 11 is released. Under the rotation of the auxiliary pulley 15, the retraction of the electronic screen 11 is linked with the descent of the placement rack 13, so as to realize the function of the product descending to the display position during the retraction of the electronic screen 11.

[0058] Example 2

[0059] This is derived from Example 1, but differs from Example 1 in that the second driving component is different. Figures 2-3 In this configuration, one or more of the auxiliary pulleys 15 are fixedly connected to the metal frame of the electronic screen 11 and used as movable pulleys. When the electronic screen 11 moves, it drives the auxiliary pulleys 15 that act as movable pulleys to move. The moving auxiliary pulleys 15 release the connecting rope 14 at twice the number of movable pulleys. The remaining auxiliary pulleys 15 are fixedly connected to the mounting bracket 20 and used for steering.

[0060] The movement of the electronic screen 11 drives the corresponding auxiliary pulley 15 to move. This auxiliary pulley 15 can be regarded as a movable pulley. Since the free end of the movable pulley moves a distance twice the distance the object moves, the connecting rope 14 is quickly released, causing the placement frame 13 to descend quickly, reducing the moving distance of the electronic screen 11 and reducing the space occupied by the device.

[0061] How cross-media advertising delivery devices work:

[0062] The sensing module detects the pedestrian's current location in front of the billboard 10. The drive unit 12 at one end of the billboard 10 is activated, causing the electronic screen 11 at its output end to retract. The electronic screen 11 moves in direction a, and the movable pulley composed of auxiliary pulleys 15 moves accordingly. The middle of the connecting rope 14 is quickly released, causing the lifting frame 30 to move down. The lifting frame 30 moves in direction b, and the moving block 33 is inserted between the partitions of the partition conveyor belt 31. The placement rack 13 extends to the front of the retracted electronic screen 11 as the lifting frame 30 moves down. The product is displayed in front of the retracted electronic screen 11, and the corresponding electronic screen 11 plays a video different from the main screen of the billboard 10 to introduce the product. If the pedestrian is interested in the product, they can interact with it.

[0063] As pedestrians continue walking, the motor inside the partition conveyor belt 31 starts the partition conveyor belt 31, which drives the moving block 33 and the placement rack 13 to move. The partition conveyor belt 31 drives the moving block 33 to move in the c or d direction. When the moving block 33 moves, the auxiliary cylinder 36 rotates inside the moving slide 32 to support the moving block 33, reducing the pressure of the placement rack 13 and the product on the moving block 33. At the same time, the reset push block 35 on one side is pushed by the moving block 33 and moves. The reset push block 35 moves with the moving block 33 in the c or d direction, and the corresponding disc spring 34 is stretched and deformed, storing reset power for the reset of the moving block 33. Due to the movement of the placement rack 13, the product can move in the same direction as the pedestrian's walking direction. When the pedestrian passes an electronic screen 11, the corresponding electronic screen 11 retracts to display the internal product, and each different model or style of product "walks" with the pedestrian. When the pedestrian stops, the corresponding product stops as well, meeting the interactive operation needs of the pedestrian and the product.

[0064] After a pedestrian leaves the electronic screen 11, the drive unit 12 pushes the electronic screen 11 back to its original position. The movable pulley composed of auxiliary pulleys 15 then returns to its original position. The connecting rope 14 quickly retracts the lifting frame 30 and the placement frame 13. At the same time, the disc spring 34 returns to its original position, resetting the moving block 33. The placement frame 13 then moves the product back to the center of the electronic screen 11. The stretched disc spring 34 quickly resets the moving block 33 and the placement frame 13, eliminating the need for the partition conveyor belt 31 to bring the placement frame 13 back. This allows the device to provide service to pedestrians passing by in the shortest possible time. When the next pedestrian passes by, the device will resume the product display operation.

[0065] The above embodiments are only used to illustrate the technical solutions of the present invention, and are not intended to limit it.

Claims

1. A device for delivering cross-media advertising, comprising a billboard (10), a mounting frame (20) and a sensing module, characterized in that, The billboard (10) is assembled by splicing multiple columns of electronic screens (11), each column of the electronic screens (11) has at least one movable electronic screen (11), and a display module corresponding to the movable electronic screen (11) is arranged between each column of the electronic screens (11) and the mounting rack (20); The display module comprises a driving member one (12), a placing rack (13) and a driving member two, the driving member one (12) drives the movable electronic screen (11) to perform linear reciprocating motion in a direction perpendicular to the mounting rack (20), the placing rack (13) on which products are placed is arranged above the movable electronic screen (11), and the driving member two drives the placing rack (13) to perform linear reciprocating motion in the up-down direction; The induction module senses the specific position of the pedestrian in front of the billboard (10), the movable electronic screen (11) in the corresponding column of electronic screens (11) moves towards the mounting rack (20), the placing rack (13) in the corresponding column of electronic screens (11) drives the products to move downwards to the display position, and the corresponding column of electronic screens (11) plays a video corresponding to the products and different from the playing content of the billboard (10); Further comprising a conveying member, the conveying member drives the placing rack (13) to perform reciprocating linear motion in a direction parallel to the mounting rack (20); The induction module senses the moving direction of the pedestrian, and the conveying member drives the placing rack (13) to move along the moving direction of the pedestrian; The conveying member comprises a lifting frame (30) and a partition plate conveying belt (31), the partition plate conveying belt (31) is located below the lifting frame (30), a moving sliding groove (32) is formed in the middle of the lifting frame (30), a moving block (33) is movably inserted into the middle of the moving sliding groove (32), the bottom of the moving block (33) is fixedly connected with the top of the placing rack (13), when the placing rack (13) moves to the display position, the moving block (33) is inserted between two partitions of the partition plate conveying belt (31), disc springs (34) are arranged at both ends of the lifting frame (30), one end of the disc spring (34) extends to the end of the moving block (33), and a reset push block (35) is arranged at the end of the disc spring (34); The driving member two comprises a connecting rope (14) and multiple auxiliary pulleys (15), one end of the connecting rope (14) is fixedly connected with the top of the lifting frame (30), the other end of the connecting rope (14) is fixedly connected with the metal frame of the electronic screen (11) by surrounding the multiple auxiliary pulleys (15), and the auxiliary pulleys (15) are connected with the mounting rack (20) only for steering; One or more of the auxiliary pulleys (15) are fixedly connected with the metal frame of the electronic screen (11) for use as a movable pulley, and the remaining auxiliary pulleys (15) are fixedly connected with the mounting rack (20) for use for steering; One or more of the auxiliary pulleys (15) are fixedly connected with the metal frame of the electronic screen (11) for use as a movable pulley, and the remaining auxiliary pulleys (15) are fixedly connected with the mounting rack (20) for use for steering; The induction module senses that the pedestrian is currently located at a specific position in front of the billboard (10), the driving member one (12) located at one end of the billboard (10) starts to retract the electronic screen (11) at the output end, the electronic screen (11) moves backward, the movable pulley formed by the auxiliary pulley (15) moves accordingly, the middle part of the connecting rope (14) is quickly released to move the lifting frame (30) downward, the lifting frame (30) moves downward, the moving block (33) is inserted between the partitions of the partition conveyor belt (31), the placing frame (13) extends to the front of the retracted electronic screen (11) as the lifting frame (30) moves downward, the product is displayed in front of the retracted electronic screen (11), and the corresponding electronic screen (11) plays a video different from the main screen of the billboard (10) to introduce the product, and if the pedestrian is interested in the product, the product can be interacted.

2. The apparatus for delivering cross-media advertisement of claim 1, wherein, The conveying member further comprises an auxiliary cylinder (36) which is rotatably sleeved on the surface of the moving block (33), and the auxiliary cylinder (36) is rotatably matched with the moving sliding groove (32).

3. The method of claim 1 or 2, wherein The method comprises the following steps, S1, determining the specific position of the pedestrian: the induction module senses that the pedestrian is currently located at a specific position in front of the billboard (10), and provides an electric signal to the corresponding electronic screen (11), driving member one (12), and driving member two; S2, product display: A, a corresponding column of electronic screens (11) plays a video corresponding to the product and different from the content played by the billboard (10), and independently introduces the product; B, the driving member one (12) is started to drive the corresponding movable electronic screen (11) to move in the direction of the mounting frame (20); C, the driving member two is started to drive the placing frame (13) to move downward, and the placing frame (13) drives the product to move to the display position; S3, product reset: the induction module senses that the pedestrian leaves the current position, and the driving member one (12) and the driving member two receive the electric signal to drive the electronic screen (11) and the placing frame (13) to reset, and the electronic screen (11) plays the original advertisement picture again. ​ ​ ​

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