A marketing project management collaboration processing method and system

Abstract

The application discloses a marketing project management cooperation processing method and system, the method comprises the following steps: acquiring data interfaces provided by different advertisement platforms or different advertisement channels; configuring the acquired data interfaces in a software platform, and grabbing data from the data interfaces according to a predetermined period configured in advance; displaying the grabbed data of different advertisement platforms or different advertisement channels according to the advertisement platforms or the advertisement channels; receiving an advertisement platform or an advertisement channel selected by a user, and searching and displaying the data grabbed from the advertisement platform or the advertisement channel selected by the user. The application solves the problem that different advertisement projects bring to users in the related art when the different advertisement projects are managed on different advertisement platforms, integrates different advertisement projects, improves the convenience of advertisement project management, and further improves the experience of the user.

Description

Technical Field

[0001] This application relates to the software field, and more specifically, to a marketing project management collaborative processing method and system. Background Technology

[0002] When users conduct advertising and marketing, they will use different advertising and marketing methods in order to improve the effectiveness of the advertising.

[0003] For example, short video ads placed on short video platforms, text and image ads placed on reading platforms, and television ads placed on television stations.

[0004] Users manage different ads on different platforms, each managed on its respective platform. Short video ads on short video platforms are managed on the short video platform, text and image ads on reading platforms are managed on the reading platform, and TV ads are managed on the platform provided by the TV station, and so on. Users need to switch between different advertising platforms to view ad performance. This method of managing different ad programs (also known as marketing programs) on different platforms causes significant inconvenience for users. Summary of the Invention

[0005] This application provides a marketing project management collaborative processing method and system to at least solve the inconvenience caused to users by managing different advertising projects on different advertising platforms in related technologies.

[0006] According to one aspect of this application, a collaborative processing method for marketing project management is provided, comprising: acquiring data interfaces provided by different advertising platforms or different advertising channels; configuring the acquired data interfaces in a software platform, and capturing data from the data interfaces according to a pre-configured predetermined period; displaying the captured data from different advertising platforms or different advertising channels according to the advertising platform or advertising channel; receiving the advertising platform or advertising channel selected by the user, and searching and displaying the captured data from the advertising platform or advertising channel selected by the user.

[0007] Furthermore, it also includes: configuring corresponding periods for different advertising platforms or advertising channels, wherein a first predetermined period is configured for advertising platforms or advertising channels with a playback volume greater than a threshold; and a second predetermined period is configured for advertising platforms or advertising channels with a playback volume less than or equal to the threshold, wherein the first predetermined period is less than the second predetermined period.

[0008] Furthermore, displaying the data of the advertising platform or advertising channel selected by the user includes: using a data dashboard to display the data of the advertising platform or advertising channel selected by the user, wherein the data dashboard displays different data display sub-interfaces at different locations on the display interface, and the data display sub-interfaces are used to display different data, the different data including at least one of the following: data of different time periods, different types of data, etc.

[0009] Furthermore, it also includes: data display sub-interfaces corresponding to different data to be displayed in the display interface, as well as the arrangement and display mode of the different data display sub-interfaces, wherein the display mode is used to indicate the display style of the data display sub-interfaces.

[0010] Furthermore, each data display sub-interface is provided with function buttons, including at least one of the following: zoom in button, export button, refresh button, zoom out button, and close button. The zoom in button is used to zoom in on the current data display sub-interface, the export button is used to export the data in the current data display sub-interface, the refresh button is used to retrieve the latest data displayed in the current data display sub-interface, the close button is used to close the data display sub-interface, and the zoom out button is used to minimize the data display sub-interface.

[0011] According to another aspect of this application, a marketing project management collaborative processing system is also provided, comprising: an acquisition module for acquiring data interfaces provided by different advertising platforms or different advertising channels; a data capture module for configuring the acquired data interfaces in a software platform and capturing data from the data interfaces according to a pre-configured predetermined period; a display module for displaying the captured data from different advertising platforms or different advertising channels according to the advertising platform or advertising channel; receiving the advertising platform or advertising channel selected by the user, and searching and displaying the captured data from the advertising platform or advertising channel selected by the user.

[0012] Furthermore, it also includes: a configuration module, used to configure corresponding periods for different advertising platforms or advertising channels, wherein, for advertising platforms or advertising channels with play counts greater than a threshold, a first predetermined period is configured; for advertising platforms or advertising channels with play counts less than or equal to the threshold, a second predetermined period is configured, wherein the first predetermined period is less than the second predetermined period.

[0013] Furthermore, the display module is used to: use a data dashboard to display data of the advertising platform or advertising channel selected by the user, wherein the data dashboard displays different data display sub-interfaces at different locations on the display interface, and the data display sub-interfaces are used to display different data, the different data including at least one of the following: data of different time periods, different types of data, etc.

[0014] Furthermore, the configuration module is also used to configure the data display sub-interfaces corresponding to different data to be displayed in the display interface, as well as the arrangement and display mode of the different data display sub-interfaces, wherein the display mode is used to indicate the display style of the data display sub-interfaces.

[0015] Furthermore, each data display sub-interface is provided with function buttons, including at least one of the following: zoom in button, export button, refresh button, zoom out button, and close button. The zoom in button is used to zoom in on the current data display sub-interface, the export button is used to export the data in the current data display sub-interface, the refresh button is used to retrieve the latest data displayed in the current data display sub-interface, the close button is used to close the data display sub-interface, and the zoom out button is used to minimize the data display sub-interface.

[0016] In this embodiment, data interfaces provided by different advertising platforms or channels are acquired; these interfaces are configured in the software platform, and data is retrieved from them according to a pre-configured predetermined period; the retrieved data from different advertising platforms or channels is displayed according to the respective platform or channel; the user's selected advertising platform or channel is received, and the retrieved data from that platform or channel is searched and displayed. This application solves the inconvenience caused to users by managing different advertising projects on different advertising platforms in related technologies, thereby integrating different advertising projects, improving the convenience of advertising project management, and ultimately enhancing the user experience. Attached Figure Description

[0017] The accompanying drawings, which form part of this application, are used to provide a further understanding of this application. The illustrative embodiments and descriptions of this application are used to explain this application and do not constitute an undue limitation of this application. In the drawings:

[0018] Figure 1 This is a flowchart of a marketing project management collaboration processing method according to an embodiment of this application;

[0019] Figure 2 This is a schematic diagram illustrating the characteristics of a software platform according to an embodiment of this application; and,

[0020] Figure 3 This is a schematic diagram of a dashboard according to an embodiment of this application. Detailed Implementation

[0021] It should be noted that, unless otherwise specified, the embodiments and features described in this application can be combined with each other. This application will now be described in detail with reference to the accompanying drawings and embodiments.

[0022] It should be noted that the steps shown in the flowchart in the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and although a logical order is shown in the flowchart, in some cases the steps shown or described may be executed in a different order than that shown here.

[0023] To address the problems in the related technologies, a collaborative processing method for marketing project management is provided in the following embodiments. Figure 1 This is a flowchart of a marketing project management collaboration processing method according to an embodiment of this application, such as... Figure 1 As shown below, Figure 1 The steps involved in the methods described herein shall be explained.

[0024] Step S102: Obtain the data interfaces provided by different advertising platforms or different advertising channels.

[0025] Step S104: Configure the acquired data interface in the software platform, and retrieve data from the data interface according to a pre-configured predetermined period.

[0026] In this step, optionally, a corresponding period can be configured for different advertising platforms or advertising channels. For advertising platforms or advertising channels with a number of views greater than a threshold, a first predetermined period is configured; for advertising platforms or advertising channels with a number of views less than or equal to the threshold, a second predetermined period is configured, wherein the first predetermined period is less than the second predetermined period.

[0027] Step S106: Display the captured data from different advertising platforms or channels according to the advertising platform or channel.

[0028] Step S108: Receive the advertising platform or advertising channel selected by the user, search for and display the data that has been captured from the advertising platform or advertising channel selected by the user.

[0029] There are many ways to display data. For example, a data dashboard can be used to display data from the advertising platform or advertising channel selected by the user. The data dashboard displays different data display sub-interfaces at different locations on the display interface. The data display sub-interfaces are used to display different data, which includes at least one of the following: data from different time periods, different types of data, etc.

[0030] Configure the data display sub-interfaces corresponding to different data to be displayed in the display interface, as well as the arrangement and display mode of the different data display sub-interfaces, wherein the display mode is used to indicate the display style of the data display sub-interfaces.

[0031] Each data display sub-interface may also include function buttons, which may include at least one of the following: zoom in button, export button, refresh button, zoom out button, and close button. The zoom in button is used to zoom in on the current data display sub-interface, the export button is used to export the data in the current data display sub-interface, the refresh button is used to retrieve the latest data displayed in the current data display sub-interface, the close button is used to close the data display sub-interface, and the zoom out button is used to minimize the data display sub-interface.

[0032] The above steps solve the inconvenience caused to users by managing different advertising projects on different advertising platforms in related technologies, thereby integrating different advertising projects, improving the convenience of advertising project management, and thus improving the user experience.

[0033] According to the method of claim 1, the feature of displaying the data of the advertising platform or advertising channel selected by the user includes:

[0034] In one alternative implementation, a software platform is provided, which may also be referred to as a system. Figure 2 This is a schematic diagram illustrating the characteristics of a software platform according to an embodiment of this application, such as... Figure 2 As shown, the software platform may include at least one of the following characteristics: multi-channel and multi-project management, openness, data visualization, closed-loop business scenarios, intelligence, and collaboration. These characteristics are described below.

[0035] Multiple channels and multiple projects

[0036] In the marketing field, it's common to use multiple software platforms or channels (where channels can be understood as methods of acquiring advertising data) to manage different projects. For example, Client A might run different types of ads (e.g., video ads, text ads, and image ads on video platforms). These different ad types are managed on different software platforms: video ads on a video management platform, and text and image ads on a text management platform. In this scenario, users can only view video ads on the video management platform. To view text and image ads, they need to switch to the text management platform. This results in users having to repeatedly switch between multiple platforms.

[0037] In the software platform of this embodiment, data interfaces provided by different advertising platforms or different advertising channels can be obtained, and then the obtained data interfaces can be configured in the software platform; users can also configure a predetermined period, and data can be captured from the data interfaces according to the predetermined period configured by the user; the captured data from different advertising platforms or different advertising channels can be displayed according to the advertising platform or advertising channel; the user-selected advertising platform or advertising channel can be received; the captured data from the user-selected advertising platform or advertising channel can be found; and the found data can be displayed.

[0038] In one implementation, for the aforementioned predetermined period, the user can configure different periods for different advertising platforms or channels. For example, a first predetermined period can be configured for advertising platforms or channels with play counts greater than a threshold; a second predetermined period can be configured for advertising platforms or channels with play counts less than or equal to the threshold, wherein the first predetermined period is shorter than the second predetermined period. In this way, advertising data refresh can be achieved more quickly for platforms with high play counts.

[0039] Data visualization

[0040] In data visualization, the concept of a data dashboard has been proposed. Data dashboards can be multi-level, with each level allowing for drill-down to enable easy tracking and insightful data analysis.

[0041] A data dashboard can be understood as displaying different data display sub-interfaces at different locations on the display interface. These data display sub-interfaces are used to display different data, which include at least one of the following: data from different time periods, different types of data, etc.

[0042] Figure 3 This is a schematic diagram of a dashboard according to an embodiment of this application, such as... Figure 3 As shown, cost data can be displayed, which refers to the cost required to achieve the predetermined result. Figure 3 The document illustrates activation costs and registration costs. Activation costs are the expenses incurred in guiding a user to activate the product, while registration costs are the expenses incurred in guiding a new user to register. Figure 3 The data can also be displayed by time period. For example, activation costs and registration costs can be displayed for yesterday and today, and costs for different time periods can be displayed in different data display sub-interfaces. Various data charts can also be displayed in the data display sub-interfaces. For example, a pie chart can be used to display yesterday's planned consumption, a current status chart can be used to display the planned consumption area over the past 7 days, and a bar chart can be used to display the total consumption trend over the past 7 days.

[0043] In each data display sub-interface, function buttons can also be set. Figure 3 The function buttons are located in the upper right corner of the data display sub-interface. The function buttons may include at least one of the following: zoom in button, export button, refresh button. The zoom in button is used to zoom in on the current data display sub-interface, the export button is used to export the data in the current data display sub-interface, and the refresh button is used to get the latest data displayed in the current data display sub-interface.

[0044] Of course, you can also add a close button, a minimize button, etc. The close button closes the data display sub-interface, and the minimize button minimizes it. The user can configure which function buttons are displayed in the data display sub-interface.

[0045] As another optional implementation, the user can also configure the data display sub-interfaces corresponding to different data to be displayed in the display interface, as well as the arrangement and display mode of the different data display sub-interfaces, wherein the display mode is used to indicate the display style of the data display sub-interfaces.

[0046] intelligence

[0047] Intelligence involves intelligent recommendation dashboards and intelligent push notifications for various messages.

[0048] For the intelligent recommendation dashboard, the following optional implementation method can be adopted: In this optional implementation method, the user type and the user's project data in the software platform are obtained. Then, other users with similar types and project data are searched based on the user type and project data. If the other user is found, the configuration content of the other user is obtained, wherein the configuration content is the display data display sub-interface configured by the other user in the display interface. The configuration content of the other user is used as the recommended configuration method for the user's data display sub-interface.

[0049] If there is only one other user, the configuration content of the other user is directly used as the default configuration of the user's data display sub-interface; if there are multiple other users, the configuration content of each of the multiple other users is used as a configuration template, and the multiple configuration templates are displayed to the user; the configuration template selected by the user is received, and the data display sub-interface is displayed in the display interface according to the configuration template selected by the user.

[0050] Users may also want to receive a notification when certain data exceeds a predetermined range. In this case, users can configure thresholds for various data points, and push notification messages to the user when the data exceeds the configured threshold. Alternatively, users can configure various conditions to push notification messages to the user when pre-configured conditions are met.

[0051] As a smart message push, the system can obtain the message triggering conditions corresponding to the user's type and / or the items the user owns; and send the corresponding message to the user when the message triggering conditions are met.

[0052] For example, the messages to be triggered can be pre-configured in the software system for different types of users and / or different projects; or other users similar to the user type and project data can be found based on the user type and project data; if other users are found, the message triggering conditions of the other users can be obtained, and then the message triggering conditions can be configured for the user.

[0053] Business scenario closed loop

[0054] User needs can be customized at any time, and historical data can be used to determine when, where, and under what conditions a user has what needs.

[0055] User needs can be customized at any time. As an optional implementation, other users with the same type and / or projects as the user can be acquired, and their needs configured in the software platform during the project's progress can be obtained. These needs include at least one of the following: data acquisition, interface display, message push, etc. The time range for the user to reach the time node is determined based on the time node for the other users to configure their needs, and needs are added to the software platform for the user within the time range. The added needs are those already configured by the other users in the software platform.

[0056] Users can customize the display interface and message triggering conditions according to their needs. In addition, as an optional implementation, users can configure the process a project needs to go through. When configuring the process, at least one of the following can be configured: different stages of the process, data to be acquired at each stage, data to be displayed at each stage, conditions required to enter the next stage, messages to be pushed at each stage, and access permissions for messages and / or data corresponding to each stage.

[0057] Collaboration

[0058] This software platform enables collaboration based on project operations, business time, and organizational structure.

[0059] As an optional implementation, a data sharing method can be configured. In this method, authorized users can configure data acquisition, data display, message push, and / or project stages. The configured content is displayed identically to all users using this data sharing method. The selection of users for this data sharing method can be based on the following: all users in a project using the same method; different users using different methods at different business times; or users' positions within the organizational structure. These three data sharing methods can be used individually or in combination. These three methods are referred to as project-based collaboration, business-time-based collaboration, and organizational-structure-based collaboration.

[0060] Openness

[0061] As can be seen from the above characteristics, it is possible to realize the integration and innovation of tools, technologies and concepts, from customized systems to open platforms.

[0062] In this embodiment, an electronic device is provided, including a memory and a processor. The memory stores a computer program, and the processor is configured to run the computer program to perform the methods described in the above embodiments.

[0063] The aforementioned program can run on a processor or be stored in memory (or a computer-readable medium). Computer-readable media include both permanent and non-permanent, removable and non-removable media, and information storage can be achieved by any method or technology. Information can be computer-readable instructions, data structures, program modules, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, CD-ROM, digital versatile optical disc (DVD) or other optical storage, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transfer medium that can be used to store information accessible by a computing device.

[0064] These computer programs may also be loaded onto a computer or other programmable data processing equipment, causing a series of operational steps to be performed on the computer or other programmable equipment to produce a computer-implemented process, thereby providing instructions that execute on the computer or other programmable equipment for implementing the process. Figure 1 One or more processes and / or boxes Figure 1 The steps for the functions specified in one or more boxes can be implemented using different modules, and different steps can be implemented using different modules.

[0065] This embodiment provides such an apparatus or system. The system, referred to as a marketing project management collaborative processing system, includes: an acquisition module for acquiring data interfaces provided by different advertising platforms or channels; a data capture module for configuring the acquired data interfaces in a software platform and capturing data from the data interfaces according to a pre-configured predetermined period; a display module for displaying the captured data from different advertising platforms or channels according to the advertising platform or channel; and receiving the advertising platform or channel selected by the user, searching for and displaying the captured data from the user-selected advertising platform or channel.

[0066] The system or apparatus is used to implement the functions of the methods in the above embodiments. Each module in the system or apparatus corresponds to each step in the method, as has been described in the method and will not be repeated here.

[0067] Optionally, it further includes: a configuration module for configuring corresponding periods for different advertising platforms or advertising channels, wherein for advertising platforms or advertising channels with play counts greater than a threshold, a first predetermined period is configured; for advertising platforms or advertising channels with play counts less than or equal to the threshold, a second predetermined period is configured, wherein the first predetermined period is less than the second predetermined period.

[0068] Optionally, the display module is used to: display data of the advertising platform or advertising channel selected by the user using a data dashboard, wherein the data dashboard displays different data display sub-interfaces at different locations on the display interface, and the data display sub-interfaces are used to display different data, the different data including at least one of the following: data of different time periods, different types of data, etc.

[0069] Optionally, the configuration module is further configured to configure the data display sub-interfaces corresponding to different data to be displayed in the display interface, as well as the arrangement and display mode of the different data display sub-interfaces, wherein the display mode is used to indicate the display style of the data display sub-interfaces.

[0070] Optionally, each data display sub-interface is provided with function buttons, including at least one of the following: zoom in button, export button, refresh button, zoom out button, and close button. The zoom in button is used to zoom in on the current data display sub-interface, the export button is used to export the data in the current data display sub-interface, the refresh button is used to retrieve the latest data displayed in the current data display sub-interface, the close button is used to close the data display sub-interface, and the zoom out button is used to minimize the data display sub-interface.

[0071] The above-described implementation method solves the problem of inconvenience caused to users by managing different advertising projects on different advertising platforms in related technologies, thereby integrating different advertising projects, improving the convenience of advertising project management, and thus improving the user experience.

[0072] The above are merely embodiments of this application and are not intended to limit the scope of this application. Various modifications and variations can be made to this application by those skilled in the art. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this application should be included within the scope of the claims of this application.

Claims

1. A collaborative processing method for marketing project management, characterized in that, include: Obtain data interfaces provided by different advertising platforms or advertising channels; The acquired data interface is configured in the software platform, and data is retrieved from the data interface according to a pre-configured predetermined period. The captured data from different advertising platforms or channels will be displayed according to the advertising platform or channel. Receive the advertising platform or advertising channel selected by the user, search for and display the data that has been captured from the advertising platform or advertising channel selected by the user; It also includes configuring corresponding periods for different advertising platforms or advertising channels, wherein a first predetermined period is configured for advertising platforms or advertising channels with a playback volume greater than a threshold; and a second predetermined period is configured for advertising platforms or advertising channels with a playback volume less than or equal to the threshold, wherein the first predetermined period is less than the second predetermined period. The system obtains the user's type and project data in the software platform, and searches for other users with similar types and project data. If other users are found, the system obtains their configuration content, which is the method configured by the other user to display the data display sub-interface in the display interface. The system uses the other user's configuration content as the recommended configuration for the user's data display sub-interface. If there is only one other user, the system directly uses the other user's configuration content as the default configuration for the user's data display sub-interface. If there are multiple other users, the system uses the configuration content of each of the multiple other users as a configuration template and displays multiple configuration templates to the user. The system receives the configuration template selected by the user and displays the data display sub-interface in the display interface according to the selected configuration template.

2. The method according to claim 1, characterized in that, The data displayed for the advertising platform or advertising channel selected by the user includes: A data dashboard is used to display data from the advertising platform or advertising channel selected by the user. The data dashboard displays different data display sub-interfaces at different locations on the display interface. The data display sub-interfaces are used to display different data, which include at least one of the following: data from different time periods, and data of different types.

3. The method according to claim 2, characterized in that, Also includes: Configure the data display sub-interfaces corresponding to different data to be displayed in the display interface, as well as the arrangement and display mode of the different data display sub-interfaces, wherein the display mode is used to indicate the display style of the data display sub-interfaces.

4. The method according to claim 2, characterized in that, Each data display sub-interface is provided with function buttons, including at least one of the following: zoom in button, export button, refresh button, zoom out button, and close button. The zoom in button is used to zoom in on the current data display sub-interface, the export button is used to export the data in the current data display sub-interface, the refresh button is used to retrieve the latest data displayed in the current data display sub-interface, the close button is used to close the data display sub-interface, and the zoom out button is used to minimize the data display sub-interface.

5. A marketing project management collaborative processing system, characterized in that, include: The acquisition module is used to acquire data interfaces provided by different advertising platforms or different advertising channels; Data capture is used to configure the acquired data interface in the software platform and capture data from the data interface according to a pre-configured predetermined period. The display module is used to display the captured data from different advertising platforms or channels according to the advertising platform or channel; to receive the advertising platform or channel selected by the user, and to search for and display the captured data from the advertising platform or channel selected by the user. It also includes: a configuration module, used to configure corresponding periods for different advertising platforms or advertising channels, wherein, for advertising platforms or advertising channels with play counts greater than a threshold, a first predetermined period is configured; for advertising platforms or advertising channels with play counts less than or equal to the threshold, a second predetermined period is configured, wherein the first predetermined period is less than the second predetermined period; The system is used to obtain the user's type and the user's project data in the software platform; search for other users with similar types and project data based on the user's type and project data; when other users are found, obtain the configuration content of the other users, wherein the configuration content is the display method of the data display sub-interface configured by the other users in the display interface; use the other users' configuration content as the recommended configuration method of the user's data display sub-interface; wherein, when there is only one other user, the other user's configuration content is directly used as the default configuration of the user's data display sub-interface; when there are multiple other users, the configuration content of each of the multiple other users is used as a configuration template, and multiple configuration templates are displayed to the user; receive the configuration template selected by the user, and display the data display sub-interface in the display interface according to the configuration template selected by the user.

6. The system according to claim 5, characterized in that, The display module is used for: A data dashboard is used to display data from the advertising platform or advertising channel selected by the user. The data dashboard displays different data display sub-interfaces at different locations on the display interface. The data display sub-interfaces are used to display different data, which include at least one of the following: data from different time periods, and data of different types.

7. The system according to claim 6, characterized in that, The configuration module is further configured to configure the data display sub-interfaces corresponding to different data to be displayed in the display interface, as well as the arrangement and display mode of the different data display sub-interfaces, wherein the display mode is used to indicate the display style of the data display sub-interfaces.

8. The system according to claim 7, characterized in that, Each data display sub-interface is provided with function buttons, including at least one of the following: zoom in button, export button, refresh button, zoom out button, and close button. The zoom in button is used to zoom in on the current data display sub-interface, the export button is used to export the data in the current data display sub-interface, the refresh button is used to retrieve the latest data displayed in the current data display sub-interface, the close button is used to close the data display sub-interface, and the zoom out button is used to minimize the data display sub-interface.

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