Advertisement delivery method and system based on CID platform

Abstract

The present invention provides an advertisement delivery method and system based on a CID platform. The engine platform is configured by joint debugging based on a joint debugging tool to establish a data link between the CID platform and the engine platform; a product link is established based on product information, and the product link is converted into an advertisement link. The advertisement link is placed on the engine platform through the data link to achieve data communication between a shopping platform and other recommendation platforms, and a link basis is provided for obtaining comprehensive and complete advertisement information. After a user initiates advertisement browsing on the engine platform, the advertisement information of the user on the engine platform is transmitted to the CID platform through the data link. Data attribution is performed based on the advertisement information to obtain the browsing rules and commodity purchase rules of the user browsing advertisements on the engine platform. Based on the browsing rules and commodity purchase rules, the advertisement delivery data for the engine platform is determined, and effective analysis of the advertisement information is achieved, thereby achieving reasonable delivery of the advertisement link.

Description

Technical Field

[0001] The present invention relates to the technical field of advertisement delivery, and in particular to an advertisement delivery method and system based on a CID platform. Background Art

[0002] With the rapid development of Internet technology, Internet advertising has gradually become a mainstream advertising media. Compared with traditional advertising media, Internet advertising has the advantages of wide coverage, strong initiative and enthusiasm, relatively low cost, high cost performance and strong interactivity. Therefore, Internet advertising is becoming more and more popular among companies and merchants.

[0003] CID is the abbreviation of Creative Identifier. It is a creative identification system. Through this system, advertisers can easily and efficiently manage their assets.

[0004] Advertising on shopping platforms is usually sent to other recommendation platforms in the form of links. How to achieve data communication between shopping platforms and other recommendation platforms and then make reasonable advertising adjustments is a problem that needs to be solved. Summary of the invention

[0005] The present invention provides an advertisement delivery method and system based on a CID platform, which are used to solve the problems raised in the background technology.

[0006] An advertisement delivery method based on a CID platform, comprising:

[0007] S1: Perform joint debugging configuration on the engine platform based on the joint debugging tool to establish a data link between the CID platform and the engine platform;

[0008] S2: Establish product links based on product information, convert product links into advertising links, and place advertising links on the engine platform through data links;

[0009] S3: After the user initiates ad browsing on the engine platform, the user's ad information on the engine platform is transmitted to the CID platform through the data link;

[0010] S4: performing data attribution based on the advertising information to obtain the browsing patterns of users browsing advertisements and the commodity purchasing patterns on the engine platform;

[0011] S5: Based on browsing patterns and product purchase patterns, determine the advertising data for the engine platform.

[0012] Preferably, in S1, the engine platform is configured for joint debugging based on the joint debugging tool to establish a data link between the CID platform and the engine platform, including:

[0013] Based on the IP address of the engine platform and the IP address of the shopping platform, a joint debugging link request is established on the CID platform, and a joint debugging link response is generated based on the joint debugging link request;

[0014] Based on the communication protocol between the engine platform and the shopping platform, a joint debugging protocol encapsulation is established on the CID platform;

[0015] Processing the joint debugging link request and the joint debugging link response based on the joint debugging protocol encapsulation, determining the processing result characteristics, and obtaining a target joint debugging tool and a communication interface suitable for the result processing characteristics from the joint debugging tool;

[0016] Matching the target joint debugging tool and the communication interface, determining a configuration relationship according to a matching result, configuring the target joint debugging tool and the communication interface according to the configuration relationship, and obtaining a configuration result for establishing a data link;

[0017] The joint debugging link response is executed according to the configuration result to obtain the data link between the CID platform and the engine platform.

[0018] Preferably, obtaining a data link between the CID platform and the engine platform further includes: performing communication verification on the data link;

[0019] Advertisement preview is performed based on the data link, and the CID platform obtains received data and returned data;

[0020] The correctness of the received data and the returned data is verified. If the verification is passed, it means that the communication of the data link is normal. Otherwise, it means that the communication of the data link is abnormal, and an early warning reminder is issued.

[0021] Preferably, in S2, a product link is established based on the product information, and the product link is converted into an advertisement link, and the advertisement link is placed on the engine platform through a data link, including:

[0022] Acquire product parameters from product information, acquire platform address parameters based on the shopping platform and the engine platform, and configure information on a preset link template based on the product parameters and the platform address parameters to obtain a product link;

[0023] Based on the platform coding format of the shopping platform and the engine platform, the product link is transcoded into an advertising link;

[0024] Based on the address parameters in the advertisement link, the target data link is determined, and the advertisement link is placed on the engine platform based on the target data link.

[0025] Preferably, the platform encoding format based on the shopping platform and the engine platform, performing platform transcoding on the product link to convert it into an advertising link, includes:

[0026] Determining a decoding method for the product link based on a platform encoding format of the shopping platform, and decoding the product link based on the decoding method to obtain decoded data;

[0027] Dividing the decoded data based on data length and data type to obtain multiple linked data sets, and matching a corresponding processing node for each linked data set based on the data capacity of each linked data set;

[0028] Determine the transcoding method for the decoded data based on the platform encoding format of the engine platform;

[0029] Based on the processing node, the linked data set is reviewed to determine whether the processing node can complete the transcoding of the linked data set within the preset time;

[0030] If so, based on the processing node, transcode the linked data set using the decoding method to obtain a transcoded data set;

[0031] Otherwise, reallocate the processing nodes for the linked dataset;

[0032] Merging all transcoded data sets to obtain transcoded data, and executing the transcoded data based on the engine platform to obtain an execution result, and determining whether the execution result is consistent with the execution result of the product link;

[0033] If so, generating an advertisement link based on the transcoded data;

[0034] Otherwise, re-transcode the linked dataset.

[0035] Preferably, in S4, data attribution is performed based on the advertising information to obtain the browsing rules of users browsing advertisements and commodity purchasing rules on the engine platform, including:

[0036] Obtain product type, product price, link click count, successful purchase count, and link application scenario from the advertisement information;

[0037] Obtaining the numerical correspondence between the product type, product price and link application scenario and the number of clicks and the number of successful purchases from the advertisement information, and setting the attribution index based on the numerical correspondence, and determining the index weight of the attribution index;

[0038] Based on the attribution index and its index weight, the advertising information is analyzed based on the attribution model to determine the attribution index value;

[0039] Obtaining the user browsing reasons and the user purchasing reasons corresponding to the attribution index, and determining the importance values ​​of the user browsing reasons and the user purchasing reasons based on the attribution index values;

[0040] Based on the importance values ​​of the user's browsing reasons and the importance values ​​of the user's purchasing reasons, the browsing patterns of the users when browsing advertisements and the commodity purchasing patterns on the engine platform are determined.

[0041] Preferably, in S5, determining the advertising delivery data for the engine platform based on the browsing rules and the commodity purchase rules includes:

[0042] Based on browsing patterns and commodity purchase patterns, combined with business types and commodity prices, and combined with the total sales volume of commodities, the revenue of advertising links is quantified to obtain a quantitative value of revenue;

[0043] Based on the quantitative value of the revenue of the advertising link, the advertising delivery data for the engine platform is determined.

[0044] An advertisement delivery system based on a CID platform, comprising:

[0045] The link establishment module is used to perform joint debugging configuration on the engine platform based on the joint debugging tool and establish a data link between the CID platform and the engine platform;

[0046] A link determination module is used to establish a product link based on product information, convert the product link into an advertisement link, and place the advertisement link on the engine platform through a data link;

[0047] The transmission module is used to transmit the user's advertising information on the engine platform to the CID platform through the data link after the user initiates advertising browsing on the engine platform;

[0048] An attribution analysis module is used to perform data attribution based on the advertising information to obtain the browsing patterns of users browsing advertisements and the commodity purchasing patterns on the engine platform;

[0049] The delivery determination module is used to determine the advertising delivery data for the engine platform based on browsing patterns and commodity purchasing patterns.

[0050] Preferably, the link establishment module includes:

[0051] A link response determination unit, used to establish a joint debugging link request on the CID platform based on the IP address of the engine platform and the IP address of the shopping platform, and generate a joint debugging link response based on the joint debugging link request;

[0052] The encapsulation determination unit is used to establish a joint debugging protocol encapsulation on the CID platform based on the communication protocol between the engine platform and the shopping platform;

[0053] A tool determination unit processes the joint debugging link request and the joint debugging link response based on the joint debugging protocol encapsulation, determines the processing result characteristics, and obtains a target joint debugging tool and a communication interface suitable for the result processing characteristics from the joint debugging tool;

[0054] A configuration unit, used to match the target joint debugging tool and the communication interface, determine a configuration relationship according to the matching result, configure the target joint debugging tool and the communication interface according to the configuration relationship, and obtain a configuration result for establishing a data link;

[0055] The execution unit is used to execute the joint debugging link response according to the configuration result to obtain the data link between the CID platform and the engine platform.

[0056] Preferably, the attribution analysis module includes:

[0057] An information acquisition unit, used to acquire product type, product price, link click times, successful purchase times and link application scenarios from the advertisement information;

[0058] An indicator determination unit, used to obtain the numerical correspondence between the commodity type, commodity price and link application scenario and the number of clicks and the number of successful purchases from the advertisement information, and to set the attribution indicator based on the numerical correspondence, and to determine the indicator weight of the attribution indicator;

[0059] An index value determination unit, configured to perform attribution analysis on the advertising information based on the attribution index and its index weight and based on the attribution model, and determine the attribution index value;

[0060] a reason determination unit, configured to obtain the user browsing reason and the user purchasing reason corresponding to the attribution index, and determine the importance value of the user browsing reason and the importance value of the user purchasing reason based on the attribution index value;

[0061] The rule determination unit is used to determine the browsing rule of users browsing advertisements and the commodity purchase rule on the engine platform based on the importance value of the user's browsing reason and the importance value of the user's purchasing reason.

[0062] Compared with the prior art, the present invention has achieved the following beneficial effects:

[0063] The engine platform is configured for joint debugging based on the joint debugging tool, and a data link is established between the CID platform and the engine platform; a product link is established based on the product information, and the product link is converted into an advertising link, and the advertising link is placed on the engine platform through the data link. After the user initiates ad browsing on the engine platform, the user's advertising information on the engine platform is transmitted to the CID platform through the data link, and data attribution is performed based on the advertising information to obtain the user's browsing patterns and product purchase patterns when browsing advertisements on the engine platform. Based on the browsing patterns and product purchase patterns, the advertising delivery data for the engine platform is determined to achieve effective analysis of the advertising information, thereby achieving reasonable delivery of advertising links.

[0064] Other features and advantages of the present invention will be described in the following description, and partly become apparent from the description, or understood by practicing the present invention. The purpose and other advantages of the present invention can be realized and obtained by the structures specifically pointed out in this application document.

[0065] The technical solution of the present invention is further described in detail below through the accompanying drawings and embodiments. BRIEF DESCRIPTION OF THE DRAWINGS

[0066] The accompanying drawings are used to provide a further understanding of the present invention and constitute a part of the specification. Together with the embodiments of the present invention, they are used to explain the present invention and do not constitute a limitation of the present invention. In the accompanying drawings:

[0067] Figure 1 This is a flow chart of an advertisement delivery method based on a CID platform in an embodiment of the present invention;

[0068] Figure 2 This is a flow chart of converting a product link into an advertisement link and placing the advertisement link on the engine platform through a data link in an embodiment of the present invention;

[0069] Figure 3 The structure diagram of an advertisement delivery system based on a CID platform in an embodiment of the present invention. DETAILED DESCRIPTION

[0070] The preferred embodiments of the present invention are described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described herein are only used to illustrate and explain the present invention, and are not used to limit the present invention.

[0071] Embodiment 1:

[0072] The embodiment of the present invention provides an advertisement delivery method based on a CID platform, such as Figure 1 As shown, including:

[0073] S1: Perform joint debugging configuration on the engine platform based on the joint debugging tool to establish a data link between the CID platform and the engine platform;

[0074] S2: Establish product links based on product information, convert product links into advertising links, and place advertising links on the engine platform through data links;

[0075] S3: After the user initiates ad browsing on the engine platform, the user's ad information on the engine platform is transmitted to the CID platform through the data link;

[0076] S4: Performing data attribution based on the advertising information to obtain the browsing patterns of users browsing advertisements and the commodity purchasing patterns on the engine platform;

[0077] S5: Based on browsing patterns and product purchase patterns, determine the advertising data for the engine platform.

[0078] In this embodiment, the engine platform is a platform for advertising for the shopping platform.

[0079] The beneficial effects of the above design scheme are: by configuring the engine platform based on the joint debugging tool, a data link is established between the CID platform and the engine platform; a product link is established based on the product information, and the product link is converted into an advertising link, and the advertising link is placed on the engine platform through the data link to realize data communication between the shopping platform and other recommendation platforms, providing a link basis for obtaining comprehensive and complete advertising information, and after the user initiates advertising browsing on the engine platform, the user's advertising information on the engine platform is transmitted to the CID platform through the data link, and data attribution is performed based on the advertising information to obtain the user's browsing rules and product purchase rules for browsing advertisements on the engine platform, and based on the browsing rules and product purchase rules, the advertising delivery data for the engine platform is determined to achieve effective analysis of the advertising information, thereby achieving reasonable delivery of advertising links.

[0080] Embodiment 2:

[0081] Based on Example 1, the embodiment of the present invention provides an advertisement delivery method based on a CID platform. In S1, the engine platform is configured for joint debugging based on a joint debugging tool, and a data link between the CID platform and the engine platform is established, including:

[0082] Based on the IP address of the engine platform and the IP address of the shopping platform, a joint debugging link request is established on the CID platform, and a joint debugging link response is generated based on the joint debugging link request;

[0083] Based on the communication protocol between the engine platform and the shopping platform, a joint debugging protocol encapsulation is established on the CID platform;

[0084] Processing the joint debugging link request and the joint debugging link response based on the joint debugging protocol encapsulation, determining the processing result characteristics, and obtaining a target joint debugging tool and a communication interface suitable for the result processing characteristics from the joint debugging tool;

[0085] Matching the target joint debugging tool and the communication interface, determining a configuration relationship according to a matching result, configuring the target joint debugging tool and the communication interface according to the configuration relationship, and obtaining a configuration result for establishing a data link;

[0086] The joint debugging link response is executed according to the configuration result to obtain the data link between the CID platform and the engine platform.

[0087] In this embodiment, the processing result characteristics include link data function, link data operation status, etc.

[0088] In this embodiment, the configuration result of the data link is the result after the target joint debugging tool and the communication interface are matched.

[0089] The beneficial effects of the above design scheme are: by configuring the engine platform based on the joint debugging tool, a data link is established between the CID platform and the engine platform, and the communication protocol, communication interface configuration, etc. are considered to ensure the stability of the obtained data link, realize data communication between the shopping platform and other recommendation platforms, and provide a link basis for obtaining comprehensive and complete advertising information.

[0090] Embodiment 3:

[0091] Based on Example 2, the embodiment of the present invention provides an advertisement delivery method based on a CID platform, obtaining a data link between the CID platform and the engine platform, and further comprising: performing communication verification on the data link;

[0092] Advertisement preview is performed based on the data link, and the CID platform obtains received data and returned data;

[0093] The correctness of the received data and the returned data is verified. If the verification is passed, it means that the communication of the data link is normal. Otherwise, it means that the communication of the data link is abnormal, and an early warning reminder is issued.

[0094] The beneficial effect of the above design scheme is: by performing communication verification on the data link, normal communication of the data link is ensured.

[0095] Embodiment 4:

[0096] Based on Example 1, the present invention provides an advertisement delivery method based on a CID platform, such as Figure 2 As shown, in S2, a product link is established based on product information, and the product link is converted into an advertisement link, and the advertisement link is placed on the engine platform through a data link, including:

[0097] Acquire product parameters from product information, acquire platform address parameters based on the shopping platform and the engine platform, and configure information on a preset link template based on the product parameters and the platform address parameters to obtain a product link;

[0098] Based on the platform coding format of the shopping platform and the engine platform, the product link is transcoded into an advertising link;

[0099] Based on the address parameters in the advertisement link, the target data link is determined, and the advertisement link is placed on the engine platform based on the target data link.

[0100] In this embodiment, the advertisement link is more adapted to the engine platform than the product link.

[0101] The beneficial effect of the above design is: by establishing product links based on product information, converting product links into advertising links, placing advertising links on the engine platform through data links, and realizing data communication between the shopping platform and other recommendation platforms.

[0102] Embodiment 5:

[0103] Based on Example 4, the embodiment of the present invention provides an advertisement delivery method based on a CID platform, wherein the platform encoding format based on the shopping platform and the engine platform performs platform transcoding on the product link and converts it into an advertisement link, including:

[0104] Determining a decoding method for the product link based on a platform encoding format of the shopping platform, and decoding the product link based on the decoding method to obtain decoded data;

[0105] Dividing the decoded data based on data length and data type to obtain multiple linked data sets, and matching a corresponding processing node for each linked data set based on the data capacity of each linked data set;

[0106] Determine the transcoding method for the decoded data based on the platform encoding format of the engine platform;

[0107] Based on the processing node, the linked data set is reviewed to determine whether the processing node can complete the transcoding of the linked data set within the preset time;

[0108] If so, based on the processing node, transcode the linked data set using the decoding method to obtain a transcoded data set;

[0109] Otherwise, reallocate the processing nodes for the linked dataset;

[0110] Merging all transcoded data sets to obtain transcoded data, and executing the transcoded data based on the engine platform to obtain an execution result, and determining whether the execution result is consistent with the execution result of the product link;

[0111] If so, generating an advertisement link based on the transcoded data;

[0112] Otherwise, re-transcode the linked dataset.

[0113] In this embodiment, the processing node is used to process the connection data, such as reviewing and decoding the data.

[0114] The beneficial effects of the above design scheme are: through the platform encoding format based on the shopping platform and the engine platform, the product link is platform transcoded and converted into an advertising link, and the appropriate processing node is matched during the transcoding process to ensure the efficiency and accuracy of the advertising link, establish a connection between the shopping platform and the engine platform, and realize the role of the advertising link.

[0115] Embodiment 6:

[0116] Based on Example 1, the embodiment of the present invention provides an advertisement delivery method based on a CID platform. In S4, data attribution is performed based on the advertisement information to obtain the browsing rules and commodity purchase rules of users browsing advertisements on the engine platform, including:

[0117] Obtain product type, product price, link click count, successful purchase count, and link application scenario from the advertisement information;

[0118] Obtaining the numerical correspondence between the product type, product price and link application scenario and the number of clicks and the number of successful purchases from the advertisement information, and setting the attribution index based on the numerical correspondence, and determining the index weight of the attribution index;

[0119] Based on the attribution index and its index weight, the advertising information is analyzed based on the attribution model to determine the attribution index value;

[0120] Obtaining the user browsing reasons and the user purchasing reasons corresponding to the attribution index, and determining the importance values ​​of the user browsing reasons and the user purchasing reasons based on the attribution index values;

[0121] Based on the importance values ​​of the user's browsing reasons and the importance values ​​of the user's purchasing reasons, the browsing patterns of the users when browsing advertisements and the commodity purchasing patterns on the engine platform are determined.

[0122] In this embodiment, the attribution indicator is, for example, product price, product type, link application scenario, etc. The greater the impact on shopping success, the greater the indicator weight.

[0123] The beneficial effect of the above design scheme is: by analyzing and attributing the product type, product price, link click count, successful purchase count and link application scenario, the browsing patterns of users browsing advertisements and product purchase patterns on the engine platform are obtained, the accuracy of the browsing patterns of browsing advertisements and product purchase patterns obtained is ensured, an accurate data analysis basis is provided for the determination of advertising placement, effective analysis of advertising information is achieved, and then reasonable placement of advertising links is achieved.

[0124] Embodiment 7:

[0125] Based on Example 1, the embodiment of the present invention provides an advertisement delivery method based on a CID platform. In S5, based on browsing rules and commodity purchase rules, advertisement delivery data for the engine platform is determined, including:

[0126] Based on browsing patterns and commodity purchase patterns, combined with business types and commodity prices, and combined with the total sales volume of commodities, the revenue of advertising links is quantified to obtain a quantitative value of revenue;

[0127] Based on the quantitative value of the revenue of the advertising link, the advertising delivery data for the engine platform is determined.

[0128] The beneficial effects of the above design scheme are: by quantifying the revenue of advertising links based on browsing patterns and commodity purchasing patterns, combined with business types and commodity prices, and combined with the total sales volume of commodities, a revenue quantification value is obtained, and based on the revenue quantification value of the advertising link, the advertising delivery data for the engine platform is determined to achieve reasonable delivery of advertising links.

[0129] Embodiment 8:

[0130] The embodiment of the present invention provides an advertisement delivery system based on a CID platform, such as Figure 3 As shown, including:

[0131] The link establishment module is used to perform joint debugging configuration on the engine platform based on the joint debugging tool and establish a data link between the CID platform and the engine platform;

[0132] A link determination module is used to establish a product link based on product information, convert the product link into an advertisement link, and place the advertisement link on the engine platform through a data link;

[0133] The transmission module is used to transmit the user's advertising information on the engine platform to the CID platform through the data link after the user initiates advertising browsing on the engine platform;

[0134] An attribution analysis module is used to perform data attribution based on the advertising information to obtain the browsing patterns of users browsing advertisements and the commodity purchasing patterns on the engine platform;

[0135] The delivery determination module is used to determine the advertising delivery data for the engine platform based on browsing patterns and commodity purchasing patterns.

[0136] The beneficial effects of the above design scheme are: by configuring the engine platform based on the joint debugging tool, a data link is established between the CID platform and the engine platform; a product link is established based on the product information, and the product link is converted into an advertising link, and the advertising link is placed on the engine platform through the data link to realize data communication between the shopping platform and other recommendation platforms, providing a link basis for obtaining comprehensive and complete advertising information, and after the user initiates advertising browsing on the engine platform, the user's advertising information on the engine platform is transmitted to the CID platform through the data link, and data attribution is performed based on the advertising information to obtain the user's browsing rules and product purchase rules for browsing advertisements on the engine platform, and based on the browsing rules and product purchase rules, the advertising delivery data for the engine platform is determined to achieve effective analysis of the advertising information, thereby achieving reasonable delivery of advertising links.

[0137] Embodiment 9:

[0138] Based on Example 8, the embodiment of the present invention provides an advertisement delivery system based on a CID platform, wherein the link establishment module includes:

[0139] A link response determination unit, used to establish a joint debugging link request on the CID platform based on the IP address of the engine platform and the IP address of the shopping platform, and generate a joint debugging link response based on the joint debugging link request;

[0140] The encapsulation determination unit is used to establish a joint debugging protocol encapsulation on the CID platform based on the communication protocol between the engine platform and the shopping platform;

[0141] A tool determination unit processes the joint debugging link request and the joint debugging link response based on the joint debugging protocol encapsulation, determines the processing result characteristics, and obtains a target joint debugging tool and a communication interface suitable for the result processing characteristics from the joint debugging tool;

[0142] A configuration unit, used to match the target joint debugging tool and the communication interface, determine a configuration relationship according to the matching result, configure the target joint debugging tool and the communication interface according to the configuration relationship, and obtain a configuration result for establishing a data link;

[0143] The execution unit is used to execute the joint debugging link response according to the configuration result to obtain the data link between the CID platform and the engine platform.

[0144] In this embodiment, the processing result characteristics include link data function, link data operation status, etc.

[0145] In this embodiment, the configuration result of the data link is the result after the target joint debugging tool and the communication interface are matched.

[0146] The beneficial effects of the above design scheme are: by configuring the engine platform based on the joint debugging tool, a data link is established between the CID platform and the engine platform, and the communication protocol, communication interface configuration, etc. are considered to ensure the stability of the obtained data link, realize data communication between the shopping platform and other recommendation platforms, and provide a link basis for obtaining comprehensive and complete advertising information.

[0147] Embodiment 10:

[0148] Based on Example 8, the embodiment of the present invention provides an advertisement delivery system based on a CID platform, wherein the attribution analysis module includes:

[0149] An information acquisition unit, used to acquire product type, product price, link click times, successful purchase times and link application scenarios from the advertisement information;

[0150] An indicator determination unit, used to obtain the numerical correspondence between the commodity type, commodity price and link application scenario and the number of clicks and the number of successful purchases from the advertisement information, and to set the attribution indicator based on the numerical correspondence, and to determine the indicator weight of the attribution indicator;

[0151] An index value determination unit, configured to perform attribution analysis on the advertising information based on the attribution index and its index weight and based on the attribution model, and determine the attribution index value;

[0152] a reason determination unit, configured to obtain the user browsing reason and the user purchasing reason corresponding to the attribution index, and determine the importance value of the user browsing reason and the importance value of the user purchasing reason based on the attribution index value;

[0153] The rule determination unit is used to determine the browsing rule of users browsing advertisements and the commodity purchase rule on the engine platform based on the importance value of the user's browsing reason and the importance value of the user's purchasing reason.

[0154] In this embodiment, the attribution indicator is, for example, product price, product type, link application scenario, etc. The greater the impact on shopping success, the greater the indicator weight.

[0155] The beneficial effect of the above design scheme is: by analyzing and attributing the product type, product price, link click count, successful purchase count and link application scenario, the browsing patterns of users browsing advertisements and product purchase patterns on the engine platform are obtained, the accuracy of the browsing patterns of browsing advertisements and product purchase patterns obtained is ensured, an accurate data analysis basis is provided for the determination of advertising placement, effective analysis of advertising information is achieved, and then reasonable placement of advertising links is achieved.

[0156] Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention belong to the scope of this application document and its equivalent technology, the present invention is also intended to include these changes and variations.

Claims

1. An advertisement delivery method based on a CID platform, characterized in that: include: S1: Perform joint debugging configuration on the engine platform based on the joint debugging tool to establish a data link between the CID platform and the engine platform; S2: Establish product links based on product information, convert product links into advertising links, and place advertising links on the engine platform through data links; S3: After the user initiates ad browsing on the engine platform, the user's ad information on the engine platform is transmitted to the CID platform through the data link; S4: Performing data attribution based on the advertising information to obtain the browsing patterns of users browsing advertisements and the commodity purchasing patterns on the engine platform; S5: Determine the advertising data for the engine platform based on browsing patterns and product purchase patterns; In S2, a product link is established based on the product information, and the product link is converted into an advertisement link, and the advertisement link is placed on the engine platform through a data link, including: Acquire product parameters from product information, acquire platform address parameters based on the shopping platform and the engine platform, and configure information on a preset link template based on the product parameters and the platform address parameters to obtain a product link; Based on the platform coding format of the shopping platform and the engine platform, the product link is transcoded into an advertising link; Based on the address parameters in the advertisement link, a target data link is determined, and the advertisement link is placed on the engine platform based on the target data link; The platform encoding format based on the shopping platform and the engine platform is used to perform platform transcoding on the product link to convert it into an advertising link, including: Determining a decoding method for the product link based on a platform encoding format of the shopping platform, and decoding the product link based on the decoding method to obtain decoded data; Dividing the decoded data based on data length and data type to obtain multiple linked data sets, and matching a corresponding processing node for each linked data set based on the data capacity of each linked data set; Determine the transcoding method for the decoded data based on the platform encoding format of the engine platform; Based on the processing node, the linked data set is reviewed to determine whether the processing node can complete the transcoding of the linked data set within the preset time; If so, based on the processing node, transcode the linked data set using the decoding method to obtain a transcoded data set; Otherwise, reallocate the processing nodes for the linked dataset; Merging all transcoded data sets to obtain transcoded data, and executing the transcoded data based on the engine platform to obtain an execution result, and determining whether the execution result is consistent with the execution result of the product link; If so, generating an advertisement link based on the transcoded data; Otherwise, re-transcode the linked dataset.

2. The method for placing advertisements based on a CID platform according to claim 1, characterized in that: In S1, the engine platform is configured for joint debugging based on the joint debugging tool to establish a data link between the CID platform and the engine platform, including: Based on the IP address of the engine platform and the IP address of the shopping platform, a joint debugging link request is established on the CID platform, and a joint debugging link response is generated based on the joint debugging link request; Based on the communication protocol between the engine platform and the shopping platform, a joint debugging protocol encapsulation is established on the CID platform; Processing the joint debugging link request and the joint debugging link response based on the joint debugging protocol encapsulation, determining the processing result characteristics, and obtaining a target joint debugging tool and a communication interface suitable for the processing result characteristics from the joint debugging tool; Matching the target joint debugging tool and the communication interface, determining a configuration relationship according to a matching result, configuring the target joint debugging tool and the communication interface according to the configuration relationship, and obtaining a configuration result for establishing a data link; The joint debugging link response is executed according to the configuration result to obtain the data link between the CID platform and the engine platform.

3. The method for placing advertisements based on a CID platform according to claim 2, characterized in that: Obtaining a data link between the CID platform and the engine platform also includes: performing communication verification on the data link; Advertisement preview is performed based on the data link, and the CID platform obtains received data and returned data; The correctness of the received data and the returned data is verified. If the verification is passed, it means that the communication of the data link is normal. Otherwise, it means that the communication of the data link is abnormal, and an early warning reminder is issued.

4. The method for placing advertisements based on a CID platform according to claim 1, characterized in that: In S4, data attribution is performed based on the advertising information to obtain the browsing rules and commodity purchase rules of users browsing advertisements on the engine platform, including: Obtain product type, product price, link click count, successful purchase count, and link application scenario from the advertisement information; Obtaining the numerical correspondence between the product type, product price and link application scenario and the number of clicks and the number of successful purchases from the advertisement information, and setting the attribution index based on the numerical correspondence, and determining the index weight of the attribution index; Based on the attribution indicators and their weights, the advertising information is analyzed based on the attribution model to determine the attribution indicator value; Obtaining the user browsing reasons and the user purchasing reasons corresponding to the attribution index, and determining the importance values ​​of the user browsing reasons and the user purchasing reasons based on the attribution index values; Based on the importance values ​​of the user's browsing reasons and the importance values ​​of the user's purchasing reasons, the browsing patterns of the users when browsing advertisements and the commodity purchasing patterns on the engine platform are determined.

5. The method for placing advertisements based on a CID platform according to claim 1, characterized in that: In S5, based on the browsing rules and commodity purchase rules, the advertising delivery data for the engine platform is determined, including: Based on browsing patterns and commodity purchase patterns, combined with business types and commodity prices, and combined with the total sales volume of commodities, the revenue of advertising links is quantified to obtain a quantitative value of revenue; Based on the quantitative value of the revenue of the advertising link, the advertising delivery data for the engine platform is determined.

6. The advertisement delivery system based on the CID platform according to claim 1, characterized in that: include: The link establishment module is used to perform joint debugging configuration on the engine platform based on the joint debugging tool and establish a data link between the CID platform and the engine platform; A link determination module is used to establish a product link based on product information, convert the product link into an advertisement link, and place the advertisement link on the engine platform through a data link; The transmission module is used to transmit the user's advertising information on the engine platform to the CID platform through the data link after the user initiates advertising browsing on the engine platform; An attribution analysis module is used to perform data attribution based on the advertising information to obtain the browsing patterns of users browsing advertisements and the commodity purchasing patterns on the engine platform; The delivery determination module is used to determine the advertising delivery data for the engine platform based on browsing patterns and commodity purchasing patterns.

7. The advertisement delivery system based on the CID platform according to claim 6, characterized in that: The link establishment module comprises: A link response determination unit, configured to establish a joint debugging link request on the CID platform based on the IP address of the engine platform and the IP address of the shopping platform, and generate a joint debugging link response based on the joint debugging link request; The encapsulation determination unit is used to establish a joint debugging protocol encapsulation on the CID platform based on the communication protocol between the engine platform and the shopping platform; A tool determination unit processes the joint debugging link request and the joint debugging link response based on the joint debugging protocol encapsulation, determines the processing result characteristics, and obtains a target joint debugging tool and a communication interface suitable for the processing result characteristics from the joint debugging tool; A configuration unit, used to match the target joint debugging tool and the communication interface, determine a configuration relationship according to the matching result, configure the target joint debugging tool and the communication interface according to the configuration relationship, and obtain a configuration result for establishing a data link; The execution unit is used to execute the joint debugging link response according to the configuration result to obtain the data link between the CID platform and the engine platform.

8. The advertisement delivery system based on the CID platform according to claim 6, characterized in that: The attribution analysis module includes: An information acquisition unit, used to acquire product type, product price, link click times, successful purchase times and link application scenarios from the advertisement information; An indicator determination unit, used to obtain the numerical correspondence between the commodity type, commodity price and link application scenario and the number of clicks and the number of successful purchases from the advertisement information, and to set the attribution indicator based on the numerical correspondence, and to determine the indicator weight of the attribution indicator; An index value determination unit, configured to perform attribution analysis on the advertising information based on the attribution index and its index weight and based on the attribution model, and determine the attribution index value; a reason determination unit, configured to obtain the user browsing reason and the user purchasing reason corresponding to the attribution index, and determine the importance value of the user browsing reason and the importance value of the user purchasing reason based on the attribution index value; The rule determination unit is used to determine the browsing rule of users browsing advertisements and the commodity purchase rule on the engine platform based on the importance value of the user's browsing reason and the importance value of the user's purchasing reason.

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