Discount item process management method and device for business platform and medium

Abstract

The invention provides a preferential item process management method and device for a business platform and a medium, and belongs to the technical field of computers. According to the method, the preset issuing configuration rule can be sent to the operation terminal so as to determine the corresponding preferential item information according to the feedback information of the operation terminal. And determining a predetermined platform supply set of a user corresponding to the user terminal in response to a preferential item triggering operation from the user terminal. The predetermined platform supply set comprises attribute information of platform supply representing user preferences. And matching the preferential item information with the predetermined platform supply set to determine whether to issue preferential items to the user according to a matching result. And if yes, executing a corresponding application process based on a pre-configured approval information base corresponding to the predetermined platform supply set and the preferential item issuing attribute, and issuing preferential items to the user after the preferential item application result is passed, so that the user pays the preferential items when paying the order supplied by the associated platform.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to a preferential matters process management method, device and medium for a business platform. Background Art

[0002] During the construction of a business platform, in order to promote the platform and expand its influence, the platform operator often chooses to issue preferential treatment to platform users. When using the platform, users can enjoy preferential treatment through the preferential treatment issued, thereby obtaining the services or products provided by the platform at a lower price.

[0003] However, with the continuous expansion of the business platform, the increasing number of platform services or products, and the increasing number of users, users often encounter problems such as the complexity of preferential items, difficulty in user application, and difficulty in user redemption during the issuance and redemption of preferential items. These problems bring unfriendly user experience and may affect the platform's operating efficiency and revenue. Summary of the invention

[0004] The embodiments of the present application provide a preferential items process management method, device and medium for a business platform, which are used to solve the technical problem that the process of issuing preferential items to users by the current business platform is cumbersome, affecting the user's platform usage experience and the normal operation of the platform.

[0005] On the one hand, an embodiment of the present application provides a preferential event process management method for a business platform, the method comprising:

[0006] After receiving a preferential item release request from an operation terminal, a preset release configuration rule is sent to the operation terminal to determine corresponding preferential item information according to feedback information from the operation terminal; wherein the preferential item information at least includes associated platform supply and preferential item release attributes;

[0007] In response to a preferential event triggering operation from a user terminal, determining a set of predetermined platform supplies for a user corresponding to the user terminal; wherein the preferential event triggering operation is a predetermined operation before obtaining the associated platform supply; the predetermined platform supply set includes attribute information of platform supplies that characterize the user's preferences;

[0008] Matching the preferential item information with the predetermined platform supply set to determine whether to issue the preferential item to the user according to the matching result;

[0009] If so, the corresponding application process is executed based on the pre-configured approval information library corresponding to the predetermined platform supply set and the preferential item issuance attributes, and after the preferential item application result is approved, the preferential item is issued to the user so that the user can redeem the preferential item when paying the order provided by the associated platform.

[0010] In one implementation of the present application, the preferential item issuance attributes in the preferential item information include at least one of the following: application-free configuration, application automatic approval configuration, and application manual approval configuration; the application-free configuration includes the right to enjoy preferential items based on a preset user list; the application automatic approval configuration includes the right to enjoy preferential items based on automated approval by a business platform; the application manual approval configuration includes the right to enjoy preferential items based on manual approval by a business platform.

[0011] In one implementation of the present application, before determining the predetermined platform supply set of the user corresponding to the user terminal in response to the preferential event triggering operation from the user terminal, the method further includes:

[0012] Acquire the historical purchase records corresponding to the user terminal and / or the preferred platform supply types pre-selected by the corresponding user as user preference sample data;

[0013] The user preference sample data is used as a sample and input into a pre-trained user portrait recognition model to establish a first user portrait corresponding to the user;

[0014] Based on the first vector corresponding to the first user portrait, the second vectors corresponding to the current platform supplies and the first preset threshold, determine the preferred platform supplies that match the first user portrait, so as to add the attribute information corresponding to each of the preferred platform supplies to the predetermined platform supply set; the attribute information includes at least one or more of the following: supply type, supply brand, supply function, supply quality, and supply price.

[0015] In one implementation of the present application, before executing the corresponding application process based on the preconfigured approval information library corresponding to the predetermined platform supply set and the preferential item issuance attribute, the method further includes:

[0016] Determine the preferential item issuance attributes corresponding to each of the preferred platform supplies, so as to determine the corresponding application approval material groups according to the preferential item issuance attributes;

[0017] Each of the application approval material groups is merged to generate a common application approval material set corresponding to each of the preferential item sending attributes, and the common application approval material set is added to the pre-configured application information library.

[0018] In one implementation of the present application, matching the preferential item information with the predetermined platform supply set to determine whether to issue the preferential item to the user according to the matching result specifically includes:

[0019] Determine a third vector corresponding to the associated platform supply in the preferential event information;

[0020] Determining a fourth vector corresponding to the predetermined platform supply set;

[0021] calculating a cosine similarity between the third vector and the fourth vector, and comparing the cosine similarity with a second preset threshold;

[0022] When the cosine similarity is greater than the second preset threshold, determining that the matching result is a match and issuing the preferential item to the platform account corresponding to the user;

[0023] Otherwise, the matching result is determined to be a mismatch, so as to send a distribution inquiry message to the user terminal.

[0024] In one implementation of the present application, the method further includes:

[0025] In the case where the inquiry feedback information corresponding to the issuing inquiry information is acceptance, adding the attribute information corresponding to the associated platform supply to the preference shift platform supply set;

[0026] Determining a corresponding second user portrait based on each of the attribute information in the preference shift platform supply set and the user portrait recognition model;

[0027] Determining a preference shift degree corresponding to the user based on a difference portrait text between the first user portrait and the second user portrait and a preset preference shift list;

[0028] In a case where the preference deviation degree is greater than a third preset threshold, the preference deviation platform supply set is merged into the predetermined platform supply set.

[0029] In one implementation of the present application, the corresponding application process is executed based on the pre-configured approval information library corresponding to the predetermined platform supply set and the preferential item issuance attribute, specifically including:

[0030] In the case where the preferential item issuance attribute is the application-free configuration, the preferential voucher corresponding to the preferential item is issued to the platform account corresponding to the user according to the preset user list;

[0031] In the case where the preferential item issuance attribute is the application automatic approval configuration, based on the user's application operation and the pre-configured approval information library, a corresponding automated approval process is executed to issue the preferential voucher to the platform account according to the first approval result;

[0032] When the preferential item issuance attribute is configured as the automatic approval of the application, the corresponding manual approval process is executed based on the user's application operation and the pre-configured approval information library to issue the preferential certificate to the platform account according to the second approval result.

[0033] In one implementation of the present application, the method further includes:

[0034] Based on the platform usage record of the user, determining the attention change curve corresponding to each of the attribute information in the predetermined platform supply set; the attention change curve is used to represent the user's attention degree to the attribute information of the corresponding dimension;

[0035] When the curve value of the attention change curve is less than a fourth preset threshold, attribute maintenance prompt information is generated to update the predetermined platform supply set based on the user's operation.

[0036] On the other hand, the embodiment of the present application further provides a preferential event process management device for a business platform, the device comprising:

[0037] At least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor so that the at least one processor can execute a preferential event process management method for a business platform as described above.

[0038] On the other hand, an embodiment of the present application further provides a non-volatile computer storage medium storing computer executable instructions, wherein the computer executable instructions can execute a preferential event process management method for a business platform as described above.

[0039] Compared with the prior art, the present invention has the following significant effects:

[0040] Through the above technical solution, this application can flexibly push the preferential items of the business platform to users, and users do not need to spend a lot of time to understand the specific content of the preferential items, and can obtain preferential items suitable for themselves from a variety of preferential items, thereby improving the user's experience of using the platform. This solves the technical problem that the current business platform issues preferential items to users in a cumbersome process, which affects the user's platform experience and the normal operation of the platform. BRIEF DESCRIPTION OF THE DRAWINGS

[0041] The drawings described herein are used to provide a further understanding of the present application and constitute a part of the present application. The illustrative embodiments of the present application and their descriptions are used to explain the present application and do not constitute an improper limitation on the present application. In the drawings:

[0042] Figure 1 A flowchart of a preferential event process management method for a business platform in an embodiment of the present application;

[0043] Figure 2 This is a structural diagram of a preferential event process management device for a business platform in an embodiment of the present application. DETAILED DESCRIPTION

[0044] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described below in combination with the specific embodiments of the present application and the corresponding drawings. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present application.

[0045] Based on this, the embodiments of the present application provide a preferential items process management method, device and medium for a business platform, which is used to solve the technical problem that the current business platform is cumbersome in the process of issuing preferential items to users, affecting the user's platform usage experience and the normal operation of the platform.

[0046] The following describes in detail various embodiments of the present application in conjunction with the accompanying drawings.

[0047] The present application embodiment provides a preferential event process management method for a business platform, such as Figure 1 As shown, the method may include steps S101-S104:

[0048] S101, after receiving a preferential item publishing request from an operation terminal, the server sends a preset issuance configuration rule to the operation terminal to determine corresponding preferential item information according to feedback information from the operation terminal.

[0049] Among them, the preferential information at least includes the supply of the related platform and the issuance attributes of the preferential.

[0050] It should be noted that the server, as the executor of the preferential event process management method for the business platform, is only an example, and the executor is not limited to the server, and this application does not make specific restrictions on this. The server can run the business platform corresponding to this application and manage its preferential event process.

[0051] In an embodiment of the present application, the preferential item issuance attribute in the preferential item information includes at least one of the following: application-free configuration, application automatic approval configuration, and application manual approval configuration. Application-free configuration includes preferential item enjoyment rights based on a preset user list. Application automatic approval configuration includes preferential item enjoyment rights based on automated approval by the business platform. Application manual approval configuration includes preferential item enjoyment rights based on manual approval by the business platform.

[0052] This application can efficiently distribute all preferential items by configuring three different preferential item distribution attributes, and give the platform operator a certain degree of independent configuration capabilities to facilitate different treatments for different preferential items.

[0053] The above-mentioned related platform supplies can be understood as services or products targeted by preferential items, and preferential items can be understood as preferential events such as coupons, full-reduction coupons, free trial coupons, etc. The operation terminal can be understood as the mobile phone, computer and other devices of the business platform operator, and the user terminal can be understood as the mobile phone, computer and other devices of the user who uses the business platform for transactions. This application does not make specific limitations on this. In order to promote the services or products of the business platform, the operation terminal may launch preferential items for some services or products. The operator can issue a request for publishing preferential items for one or more platform supplies through the operation terminal. Subsequently, the server will reply to the operation terminal with the preset issuance configuration rules for the operator of the operation terminal to choose, and then obtain feedback information containing the selected preset issuance configuration rules, and then obtain the preferential item information.

[0054] S102, the server determines a set of predetermined platform supplies for a user corresponding to the user terminal in response to a preferential event triggering operation from the user terminal.

[0055] The preferential event triggering operation is a pre-set operation before obtaining the associated platform supply. The pre-set platform supply set includes attribute information of the platform supply representing the user's preference.

[0056] In the embodiment of the present application, before determining the predetermined platform supply set of the user corresponding to the user terminal in response to the preferential event triggering operation from the user terminal, the method further includes:

[0057] Obtain the historical purchase records corresponding to the user terminal and / or the preferred platform supply type pre-selected by the corresponding user as user preference sample data. Use the user preference sample data as a sample and input it into a pre-trained user portrait recognition model to establish a first user portrait corresponding to the user. Based on the first vector corresponding to the first user portrait, the second vector corresponding to each current platform supply and the first preset threshold, determine each preferred platform supply that matches the first user portrait, so as to add the attribute information corresponding to each preferred platform supply to the predetermined platform supply set. The attribute information includes at least one or more of the following: supply type, supply brand, supply function, supply quality, and supply price.

[0058] That is to say, the present application can establish a user profile by analyzing the historical purchase records of the user purchasing platform supplies on the business platform and / or the preferred platform supply types pre-selected by the user on the business platform. The preferred platform supply type can be a number of platform supply types displayed by the business platform on the user terminal, and the user clicks to select.

[0059] The user portrait recognition model for generating the user portrait may be a neural network model, and the user portrait recognition model may be pre-trained using a number of historical user preference sample data annotated with user portrait texts.

[0060] The present application inputs user preference sample data into a trained user portrait recognition model, and after establishing the user's first user portrait, vector encodes each portrait text corresponding to the first user portrait to obtain a first vector, and then obtains a second vector provided by each platform from a preset database connected to the server. The second vector is a vector pre-set for the platform and used to characterize its characteristics, and the vector can be used to calculate the degree of preference. For example, it is calculated based on the first vector A provided by the platform and a degree of preference value B. The product value of the first vector A and the second vector C is B, which can be set by the user during actual use, and the present application does not make any specific restrictions on this.

[0061] This application obtains the preferred platform supply that matches the first user portrait based on the comparison result of the product value of the first vector and the second vector with the first preset threshold. If the product value is greater than the first preset threshold, it indicates that the corresponding platform supply is a preferred platform supply, otherwise it is not a preferred platform supply. Subsequently, the server extracts the attribute information of each preferred platform supply and adds each extracted attribute information to the predetermined platform supply set. Among them, the first preset threshold is pre-selected by the user according to the actual usage scenario, and this application does not make specific restrictions on this.

[0062] After the user terminal sends the preferential event trigger operation to the server, the server will determine the set of scheduled platform supplies corresponding to the user. The preferential event trigger operation can be understood as the trigger condition in the preferential event release request of the operation terminal, such as browsing related platform supplies, collecting related platform supplies, etc.

[0063] S103, the server matches the preferential item information with the predetermined platform supply set to determine whether to issue the preferential item to the user according to the matching result.

[0064] In the embodiment of the present application, the preferential event information is matched with the predetermined platform supply set to determine whether to issue the preferential event to the user according to the matching result, specifically including:

[0065] Determine a third vector corresponding to the associated platform supply in the preferential item information. Determine a fourth vector corresponding to the predetermined platform supply set. Calculate the cosine similarity between the third vector and the fourth vector to compare the cosine similarity with a second preset threshold. If the cosine similarity is greater than the second preset threshold, determine that the matching result is a match and issue the preferential item to the platform account corresponding to the user. Otherwise, determine that the matching result is not a match, so as to send an issue inquiry message to the user terminal.

[0066] In other words, the present application can obtain a third vector by vector encoding the associated platform supply, and the third vector contains the attribute information corresponding to the associated platform supply, and at the same time, the elements in the predetermined platform supply set are vector encoded to obtain a fourth vector. The cosine similarity calculation formula is used to calculate the cosine similarity between the third vector and the fourth vector, and then the calculated cosine similarity is compared with the second preset threshold. If the cosine similarity is greater than the second preset threshold, it means that the third vector matches the fourth vector, and the server sends the preferential voucher corresponding to the preferential item to the user's platform account. The preferential voucher can carry a blockchain digital certificate, that is, the preferential voucher information can be recorded through the blockchain to prevent the preferential voucher from being tampered with and improve the security of the use of the preferential voucher.

[0067] When the cosine similarity is less than or equal to the second preset threshold, the server determines that the matching result is not a match, that is, the third vector does not match the fourth vector, and generates and sends a query message to the user terminal.

[0068] In the embodiment of the present application, the issuance inquiry information is used to inquire whether the user accepts the issuance of the preferential items, specifically:

[0069] When the inquiry feedback information corresponding to the inquiry information is accepted, the attribute information corresponding to the associated platform supply is added to the preference shift platform supply set. Based on the attribute information in the preference shift platform supply set and the user portrait recognition model, the corresponding second user portrait is determined. Based on the difference portrait text between the first user portrait and the second user portrait and the preset preference shift list, the preference shift degree corresponding to the user is determined. When the preference shift degree is greater than the third preset threshold, the preference shift platform supply set is merged into the predetermined platform supply set.

[0070] That is to say, the user can actively confirm whether to accept the preferential items through the user terminal, and the server receives the inquiry feedback information of the user accepting or rejecting the preferential items. If the inquiry feedback information is acceptance, it means that the associated platform supply may be the platform supply that the user likes, and the attribute information of each associated platform supply corresponding to this part of the server is added to the preference offset platform supply set, so as to use the user portrait recognition model trained as above to obtain the second user portrait corresponding to the preference offset platform supply set. Then, by comparing the portrait text between the second user portrait and the first user portrait, the difference portrait text is obtained. The difference portrait text can be composed of two parts, the first part is the first difference set text of the portrait text in the first user portrait relative to the portrait text of the second user portrait, and the second part is the second difference set text of the portrait text in the second user portrait relative to the portrait text of the first user portrait. The preset preference offset list of this application is pre-set, including the degree of preference offset corresponding to different difference portrait texts, which can be obtained by a machine learning model and stored in a cloud server or database connected to the server. This application does not make specific limitations on this. Through the above-mentioned difference portrait text and the preset preference offset list, the server can determine the user's preference offset degree. The preference offset degree can be understood as the user's preference degree for other platform supplies that are not in the platform supplies corresponding to the predetermined platform supply set relative to the platform supplies corresponding to the predetermined platform supply set.

[0071] When the preference deviation is greater than the third preset threshold, the server may merge the preference deviation platform supply set into the predetermined platform supply set, and reconstruct the first user profile based on the predetermined platform supply set obtained after the merger. When the preference deviation is not greater than the third preset threshold, the preference deviation platform supply set is not processed. The third preset threshold can be pre-set according to the actual usage scenario, and this application does not make specific limitations on this.

[0072] Through the above technical solution, user preferences can be updated in a timely manner, so that subsequent preferential items can be provided to users in a more intelligent way.

[0073] S104, when the server determines to issue the preferential items to the user, it executes the corresponding application process based on the pre-configured approval information library corresponding to the predetermined platform supply set and the preferential items issuance attributes, and after the preferential items application result is approved, it issues the preferential items to the user so that the user can redeem the preferential items when paying for the order provided by the associated platform.

[0074] In the embodiment of the present application, before executing the corresponding application process based on the pre-configured approval information library and preferential item issuance attributes corresponding to the predetermined platform supply set, the method further includes:

[0075] Determine the preferential item issuance attributes corresponding to each preferred platform supply, so as to determine the corresponding application approval material groups according to the preferential item issuance attributes. Merge the application approval material groups to generate a common application approval material set corresponding to each preferential item sending attribute, and add the common application approval material set to the pre-configured application information library.

[0076] In other words, this application can query the current user's favorite platform supply to determine whether they have historical or current preferential item issuance attributes. If they do, the corresponding preferential item issuance attributes are obtained, and then the corresponding application approval material groups are obtained. The application approval material group can be understood as the materials that the user needs to provide when sending preferential items, including but not limited to materials for applying for automatic approval configuration and materials for applying for manual approval configuration. Subsequently, the server merges the materials of the application approval material group corresponding to each preferential item issuance attribute into a common application approval material set to obtain a pre-configured application information library for use in subsequent preferential item issuance.

[0077] Among them, the above-mentioned preferred platform supply can be pre-selected by the user, or obtained according to the user's historical purchase record, or obtained according to the platform supply corresponding to the above-mentioned predetermined platform supply set, and this application does not make specific limitations on this.

[0078] In the embodiment of the present application, the corresponding application process is executed based on the pre-configured approval information library and preferential item issuance attributes corresponding to the predetermined platform supply set, specifically including:

[0079] In the case where the preferential item issuance attribute is configured as application-free configuration, the preferential voucher corresponding to the corresponding preferential item is issued to the platform account corresponding to the user according to the preset user list. In the case where the preferential item issuance attribute is configured as application automatic approval configuration, based on the user's application operation and the pre-configured approval information library, the corresponding automated approval process is executed to issue the preferential voucher to the platform account according to the first approval result. In the case where the preferential item issuance attribute is configured as application automatic approval configuration, based on the user's application operation and the pre-configured approval information library, the corresponding manual approval process is executed to issue the preferential voucher to the platform account according to the second approval result.

[0080] That is to say, this application executes different application processes according to different preferential items issuance attributes. At the same time, when the preferential items execute the application process, the above-mentioned pre-configured pre-configured approval information library can be used for approval. The server will also obtain the preferential item application result, determine whether the application is approved, and then issue the preferential item to the user's platform account, so that the user can redeem the preferential item when paying for the order provided by the associated platform.

[0081] If it is determined that the preferential items will not be issued to the user, the user's corresponding platform account will be deleted from the issuance list corresponding to the preferential items.

[0082] In an embodiment of the present application, the method further includes:

[0083] Based on the user's platform usage record, determine the attention change curve corresponding to each attribute information in the predetermined platform supply set. The attention change curve is used to characterize the user's attention to the attribute information of the corresponding dimension. When the curve value of the attention change curve is less than a fourth preset threshold, generate attribute maintenance prompt information to update the predetermined platform supply set based on the user's operation.

[0084] That is to say, the server can analyze the user's platform usage record, and generate an attention change curve for each attribute information in the predetermined platform supply set based on the user's browsing or purchasing data. The attention change curve can be understood as the user's attention level to the corresponding dimension attribute information, and the attention level can be obtained through analysis of artificial intelligence technology, generative artificial intelligence, etc. When the server determines that the curve value of the attention change curve is less than the fourth preset threshold, it will generate attribute dimension prompt information and send it to the user terminal. The user can choose whether to retain the corresponding attribute information through the user terminal, thereby updating the predetermined platform supply set. The fourth preset threshold is set based on the actual usage scenario, and this application does not make specific limitations on this.

[0085] Through the above technical solution, this application can flexibly push the preferential items of the business platform to users, and users do not need to spend a lot of time to understand the specific content of the preferential items, and can obtain preferential items suitable for themselves from a variety of preferential items, thereby improving the user's experience of using the platform. This solves the technical problem that the current business platform issues preferential items to users in a cumbersome process, which affects the user's platform experience and the normal operation of the platform.

[0086] Figure 2 A schematic diagram of a preferential event process management device for a business platform provided in an embodiment of the present application, such as Figure 2 As shown, the device includes:

[0087] At least one processor; and a memory in communication with the at least one processor. The memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to:

[0088] After receiving a preferential item release request from the operation terminal, the preset issuance configuration rules are sent to the operation terminal to determine the corresponding preferential item information according to the feedback information of the operation terminal. Among them, the preferential item information at least includes the associated platform supply and the preferential item issuance attribute. In response to the preferential item triggering operation from the user terminal, the predetermined platform supply set of the user corresponding to the user terminal is determined. Among them, the preferential item triggering operation is a predetermined operation before obtaining the associated platform supply. The predetermined platform supply set includes attribute information of the platform supply that characterizes the user's preferences. The preferential item information is matched with the predetermined platform supply set to determine whether to issue the preferential item to the user based on the matching result. If so, the corresponding application process is executed based on the pre-configured approval information library corresponding to the predetermined platform supply set and the preferential item issuance attribute, and after the preferential item application result is passed, the preferential item is issued to the user so that the user can redeem the preferential item when paying the order of the associated platform supply.

[0089] The embodiment of the present application further provides a non-volatile computer storage medium storing computer executable instructions, wherein the computer executable instructions are configured as follows:

[0090] After receiving a preferential item release request from the operation terminal, the preset issuance configuration rules are sent to the operation terminal to determine the corresponding preferential item information according to the feedback information of the operation terminal. Among them, the preferential item information at least includes the associated platform supply and the preferential item issuance attribute. In response to the preferential item triggering operation from the user terminal, the predetermined platform supply set of the user corresponding to the user terminal is determined. Among them, the preferential item triggering operation is a predetermined operation before obtaining the associated platform supply. The predetermined platform supply set includes attribute information of the platform supply that characterizes the user's preferences. The preferential item information is matched with the predetermined platform supply set to determine whether to issue the preferential item to the user based on the matching result. If so, the corresponding application process is executed based on the pre-configured approval information library corresponding to the predetermined platform supply set and the preferential item issuance attribute, and after the preferential item application result is passed, the preferential item is issued to the user so that the user can redeem the preferential item when paying the order of the associated platform supply.

[0091] Each embodiment in this application is described in a progressive manner, and the same or similar parts between the embodiments can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the device and medium embodiments, since they are basically similar to the method embodiments, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiments.

[0092] The devices and media provided in the embodiments of the present application correspond one-to-one to the methods. Therefore, the devices and media also have similar beneficial technical effects as the corresponding methods. Since the beneficial technical effects of the methods have been described in detail above, the beneficial technical effects of the devices and media will not be repeated here.

[0093] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of more restrictions, the elements defined by the sentence "comprises a ..." do not exclude the existence of other identical elements in the process, method, commodity or device including the elements.

[0094] The above is only an embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A preferential event process management method for a business platform, characterized in that: The method comprises: After receiving a preferential item release request from an operation terminal, a preset release configuration rule is sent to the operation terminal to determine corresponding preferential item information according to feedback information from the operation terminal; wherein the preferential item information at least includes associated platform supply and preferential item release attributes; In response to a preferential event triggering operation from a user terminal, determining a set of predetermined platform supplies for a user corresponding to the user terminal; wherein the preferential event triggering operation is a predetermined operation before obtaining the associated platform supply; the predetermined platform supply set includes attribute information of platform supplies that characterize the user's preferences; Matching the preferential item information with the predetermined platform supply set to determine whether to issue the preferential item to the user according to the matching result; If so, the corresponding application process is executed based on the pre-configured approval information library corresponding to the predetermined platform supply set and the preferential item issuance attributes, and after the preferential item application result is approved, the preferential item is issued to the user so that the user can redeem the preferential item when paying the order provided by the associated platform.

2. A preferential event process management method for a business platform according to claim 1, characterized in that: The preferential item issuance attributes in the preferential item information include at least one of the following: no application configuration, automatic application approval configuration, and manual application approval configuration; the no application configuration includes the right to enjoy preferential items based on a preset user list; the automatic application approval configuration includes the right to enjoy preferential items based on automated approval by the business platform; the manual application approval configuration includes the right to enjoy preferential items based on manual approval by the business platform.

3. A preferential event process management method for a business platform according to claim 2, characterized in that: Before determining a predetermined platform supply set of a user corresponding to the user terminal in response to a preferential event triggering operation from the user terminal, the method further includes: Acquire the historical purchase records corresponding to the user terminal and / or the preferred platform supply types pre-selected by the corresponding user as user preference sample data; The user preference sample data is used as a sample and input into a pre-trained user portrait recognition model to establish a first user portrait corresponding to the user; Based on the first vector corresponding to the first user portrait, the second vectors corresponding to the current platform supplies and the first preset threshold, determine the preferred platform supplies that match the first user portrait, so as to add the attribute information corresponding to each of the preferred platform supplies to the predetermined platform supply set; the attribute information includes at least one or more of the following: supply type, supply brand, supply function, supply quality, and supply price.

4. A preferential event process management method for a business platform according to claim 3, characterized in that: Before executing a corresponding application process based on a preconfigured approval information library corresponding to the predetermined platform supply set and the preferential item issuance attribute, the method further includes: Determine the preferential item issuance attributes corresponding to each of the preferred platform supplies, so as to determine the corresponding application approval material groups according to the preferential item issuance attributes; Each of the application approval material groups is merged to generate a common application approval material set corresponding to each of the preferential item sending attributes, and the common application approval material set is added to the pre-configured application information library.

5. A preferential event process management method for a business platform according to claim 3, characterized in that: Matching the preferential item information with the predetermined platform supply set to determine whether to issue the preferential item to the user according to the matching result, specifically including: Determine a third vector corresponding to the associated platform supply in the preferential event information; Determining a fourth vector corresponding to the predetermined platform supply set; calculating a cosine similarity between the third vector and the fourth vector, and comparing the cosine similarity with a second preset threshold; When the cosine similarity is greater than the second preset threshold, determining that the matching result is a match and issuing the preferential item to the platform account corresponding to the user; Otherwise, the matching result is determined to be a mismatch, so as to send a distribution inquiry message to the user terminal.

6. A preferential event process management method for a business platform according to claim 5, characterized in that: The method further comprises: In the case where the inquiry feedback information corresponding to the issuing inquiry information is acceptance, adding the attribute information corresponding to the associated platform supply to the preference shift platform supply set; Determining a corresponding second user portrait based on each of the attribute information in the preference shift platform supply set and the user portrait recognition model; Determining a preference shift degree corresponding to the user based on a difference portrait text between the first user portrait and the second user portrait and a preset preference shift list; In a case where the preference deviation degree is greater than a third preset threshold, the preference deviation platform supply set is merged into the predetermined platform supply set.

7. A preferential event process management method for a business platform according to claim 2, characterized in that: Executing a corresponding application process based on a pre-configured approval information base corresponding to the predetermined platform supply set and the preferential item issuance attribute specifically includes: In the case where the preferential item issuance attribute is the application-free configuration, the preferential voucher corresponding to the preferential item is issued to the platform account corresponding to the user according to the preset user list; In the case where the preferential item issuance attribute is the application automatic approval configuration, based on the user's application operation and the pre-configured approval information library, a corresponding automated approval process is executed to issue the preferential voucher to the platform account according to the first approval result; When the preferential item issuance attribute is configured as the automatic approval of the application, the corresponding manual approval process is executed based on the user's application operation and the pre-configured approval information library to issue the preferential certificate to the platform account according to the second approval result.

8. A preferential event process management method for a business platform according to claim 6, characterized in that: The method further comprises: Based on the platform usage record of the user, determining the attention change curve corresponding to each of the attribute information in the predetermined platform supply set; the attention change curve is used to represent the user's attention degree to the attribute information of the corresponding dimension; When the curve value of the attention change curve is less than a fourth preset threshold, attribute maintenance prompt information is generated to update the predetermined platform supply set based on the user's operation.

9. A preferential event process management device for a business platform, characterized in that: The device comprises: at least one processor; and, a memory communicatively connected to the at least one processor; wherein, The memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor so that the at least one processor can execute a preferential event process management method for a business platform as described in any one of claims 1-8 above.

10. A non-volatile computer storage medium storing computer executable instructions, characterized in that: The computer executable instructions are capable of executing a preferential event process management method for a business platform as described in any one of claims 1-8 above.

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