Coupon display deduction method and information display screen system
By displaying interactive marketing patterns and QR codes on electronic price tags, the problem of lack of interactive mechanisms for existing electronic price tags is solved, and the purpose of improving customer experience and enhancing interactive marketing effects is achieved.
Patent Information
- Application Number
- CN202411538461.4
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2024-10-31
- Publication Date
- 2025-02-07
AI Technical Summary
The existing electronic price tags are only used to show information to customers, and lack an interactive mechanism with customers and cannot improve the customer experience.
By displaying interactive marketing patterns on the price tag screen of the electronic price tag, including the QR code, customers can obtain coupons by scanning the code to achieve interaction with customers.
By using electronic price tags as an interactive platform, customers can be attracted to participate in interactive activities, enhance customers' sense of participation and satisfaction, and issue coupons or rewards through interactive links, improving customer experience and interactive marketing effects.
Smart Images
Figure CN119398845A_ABST
Abstract
Description
Technical Field
[0001] The present application relates to the technical field of electronic price tags, and in particular to a coupon display and deduction method and an information display screen system. Background Art
[0002] Electronic price tags, also called electronic shelf labels (ESL), are electronic display devices with information receiving and sending functions. They are mainly used in supermarkets, convenience stores, pharmacies, etc. Electronic labels that display price information. They are placed on shelves and can replace traditional paper price tags. Each electronic shelf label is connected to the computer database of the mall through a wired or wireless network, and the latest product information is displayed on the screen of the electronic shelf label.
[0003] However, existing electronic price tags usually only display information to customers, and do not establish an interactive mechanism with customers, which makes customers have a poor experience with electronic price tags. Summary of the invention
[0004] In view of the above problems, the present application provides a coupon display and deduction method and an information display screen system to solve the problem that existing electronic price tags are only used to display information to customers, but lack an interactive mechanism with customers and cannot improve customer experience.
[0005] To achieve the above purpose, the inventor provides a coupon display deduction method, comprising the following steps:
[0006] Displaying the price tag information of the current product in the display area of the price tag screen, wherein the display area includes a price area and a marketing picture area;
[0007] When the first preset condition is met, a marketing prompt pattern is displayed in the marketing picture area;
[0008] When the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen, wherein the interactive marketing pattern includes a QR code, and the QR code is used for customers to scan and obtain coupons.
[0009] In some embodiments, displaying the interactive marketing pattern on the price tag screen specifically includes the following steps:
[0010] Overlaying and displaying interactive marketing patterns on the display area of the price tag screen;
[0011] When the third preset condition is met, the interactive marketing pattern displayed in the display area of the price tag screen stops covering and the interactive marketing pattern is displayed in the marketing picture area.
[0012] In some embodiments, after displaying the marketing prompt pattern in the marketing picture area, the method further includes the following steps:
[0013] The display area of the price tag screen is overlaid with a marketing effect.
[0014] In some embodiments, the following steps are also included:
[0015] Obtain the configuration for coupons and create coupons, including self-made coupons, self-matched coupons and channel coupons;
[0016] Get the configuration of interactive marketing activities and create interactive marketing activities;
[0017] Add corresponding coupons from the created coupons to interactive marketing activities according to user operations;
[0018] Deliver the configured interactive marketing campaign to the electronic price tags in the set area.
[0019] In some embodiments, after adding the corresponding coupon from the created coupon to the interactive marketing activity according to the user operation, the method further includes the following steps:
[0020] Obtain an acquisition configuration for customers to obtain coupons by scanning a QR code, and configure interactive marketing according to the acquisition configuration, wherein the acquisition configuration includes a winning probability, participation conditions, and activity end conditions.
[0021] Another technical solution is provided, an information display screen system, comprising:
[0022] An electronic price tag, the electronic price tag comprising a price tag screen and a processor, the processor being connected to the price tag screen, and the processor being used for:
[0023] Displaying the price tag information of the current product in the display area of the price tag screen, wherein the display area includes a price area and a marketing picture area;
[0024] When the first preset condition is met, a marketing prompt pattern is displayed in the marketing picture area;
[0025] When the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen, wherein the interactive marketing pattern includes a QR code, and the QR code is used for customers to scan and obtain coupons.
[0026] In some embodiments, the processor is further configured to:
[0027] Overlaying and displaying interactive marketing patterns on the display area of the price tag screen;
[0028] When the third preset condition is met, the interactive marketing pattern displayed in the display area of the price tag screen stops covering and the interactive marketing pattern is displayed in the marketing picture area.
[0029] In some embodiments, the processor is further configured to:
[0030] The display area of the price tag screen is overlaid with a marketing effect.
[0031] In some embodiments, it also includes:
[0032] A server platform, wherein the server platform is used for:
[0033] Obtain the configuration for coupons and create coupons, including self-made coupons, self-matched coupons and channel coupons;
[0034] Get the configuration of interactive marketing activities and create interactive marketing activities;
[0035] Add corresponding coupons from the created coupons to interactive marketing activities according to user operations;
[0036] Deliver the configured interactive marketing campaign to the electronic price tags in the set area.
[0037] In some embodiments, the server platform is also used to
[0038] Obtain an acquisition configuration for customers to obtain coupons by scanning a QR code, and configure interactive marketing according to the acquisition configuration, wherein the acquisition configuration includes a winning probability, participation conditions, and activity end conditions.
[0039] Different from the prior art, the above technical solution, in the process of displaying information to customers, the electronic price tag displays the price tag information of the current product in the display area of the price tag screen of the electronic price tag, wherein the display area includes a price area and a marketing picture area, and the price and other information of the current product are displayed in the price area. When the first preset condition is met, a marketing reminder pattern is displayed in the marketing picture area of the display area of the price tag screen to remind surrounding customers that the electronic price tag will carry out corresponding interactive marketing activities. However, after the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen, and the interactive marketing pattern includes a QR code, and users can obtain coupons by scanning the QR code. By using the electronic price tag as an interactive platform, attracting customers to participate in interactive activities through the price tag screen, enhancing the customer's sense of participation and satisfaction, and at the same time, by issuing coupons or rewards in the interactive link, the customer experience is improved, the effect of interactive marketing is enhanced, and more marketing mechanisms and economic value are created for merchants.
[0040] The above-mentioned records related to the invention content are only an overview of the technical solution of the present application. In order to enable ordinary technicians in the field to more clearly understand the technical solution of the present application, and then implement it according to the text of the specification and the contents recorded in the drawings, and to make the above-mentioned purpose and other purposes, features and advantages of the present application easier to understand, the following is an explanation in combination with the specific implementation mode and drawings of the present application. BRIEF DESCRIPTION OF THE DRAWINGS
[0041] The drawings are only used to illustrate the principles, implementation methods, applications, characteristics and effects of the specific embodiments of the present application and other related contents, and shall not be considered as limitations of the present application.
[0042] In the drawings of the specification:
[0043] Figure 1 A schematic diagram of a flow chart of the coupon display and deduction method described in the specific implementation method;
[0044] Figure 2 A schematic diagram of a display interface 1 of the electronic price tag described in the specific implementation method;
[0045] Figure 3 A schematic diagram of the second display interface of the electronic price tag described in the specific implementation method;
[0046] Figure 4 A schematic diagram of the display interface 3 of the electronic price tag described in the specific implementation method;
[0047] Figure 5 A schematic diagram of a display interface 4 of the electronic price tag described in the specific implementation method;
[0048] Figure 6 A schematic diagram of a creation process of an interactive marketing activity described in a specific implementation method;
[0049] Figure 7 A structural schematic diagram of the information display screen system described in a specific implementation method.
[0050] The reference numerals in the above drawings are described as follows:
[0051] 310. Electronic price tags
[0052] 311. Price tag screen,
[0053] 312. Processor,
[0054] 320. Server platform. DETAILED DESCRIPTION
[0055] In order to explain in detail the possible application scenarios, technical principles, specific schemes that can be implemented, and the purposes and effects that can be achieved, the following is a detailed description of the specific embodiments listed in conjunction with the accompanying drawings. The embodiments described herein are only used to more clearly illustrate the technical solutions of the present application, and are therefore only used as examples, and cannot be used to limit the scope of protection of the present application.
[0056] Reference to "embodiment" herein means that the specific features, structures or characteristics described in conjunction with the embodiment may be included in at least one embodiment of the present application. The term "embodiment" appearing in various places in the specification does not necessarily refer to the same embodiment, nor does it particularly limit its independence or association with other embodiments. In principle, in the present application, as long as there is no technical contradiction or conflict, the various technical features mentioned in the embodiments can be combined in any way to form a corresponding implementable technical solution.
[0057] Unless otherwise defined, the technical terms used in this document have the same meanings as those generally understood by those skilled in the art to which this application belongs; the use of relevant terms in this document is only for describing specific embodiments and is not intended to limit this application.
[0058] In the description of this application, the term "and / or" is an expression used to describe the logical relationship between objects, indicating that three relationships may exist, for example, A and / or B, which means: A exists, B exists, and A and B exist at the same time. In addition, the character " / " in this article generally indicates that the objects before and after are in an "or" logical relationship.
[0059] In the present application, terms such as “first” and “second” are merely used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any actual relationship of quantity, priority or sequence between these entities or operations.
[0060] Without further limitations, in this application, the words "include", "comprises", "has" or other similar expressions used in the sentences are intended to cover non-exclusive inclusion. These expressions do not exclude the presence of additional elements in the process, method or product including the elements, so that the process, method or product including a series of elements may include not only those limited elements, but also other elements not explicitly listed, or also include elements inherent to such process, method or product.
[0061] Similar to the understanding in the Examination Guidelines, in this application, expressions such as "greater than", "less than", "exceed" and the like are understood to exclude the number itself; expressions such as "above", "below", "within" and the like are understood to include the number itself. In addition, in the description of the embodiments of this application, "multiple" means more than two (including two), and similar expressions related to "multiple" are also understood in this way, such as "multiple groups", "multiple times", etc., unless otherwise clearly and specifically limited.
[0062] In the description of the embodiments of the present application, space-related expressions used, such as "center", "longitudinal", "lateral", "length", "width", "thickness", "up", "down", "front", "back", "left", "right", "vertical", "horizontal", "vertical", "top", "bottom", "inside", "outside", "clockwise", "counterclockwise", "axial", "radial", "circumferential", etc., indicate the orientation or position relationship based on the orientation or position relationship shown in the specific embodiments or drawings, and are only for the convenience of describing the specific embodiments of the present application or facilitating the reader's understanding, and do not indicate or imply that the referred device or component must have a specific position, a specific orientation, or be constructed or operated in a specific orientation, and therefore cannot be understood as a limitation on the embodiments of the present application.
[0063] Unless otherwise expressly specified or limited, in the description of the embodiments of the present application, the terms such as "install", "connect", "connect", "fix", "set", etc. used should be understood in a broad sense. For example, the "connection" can be a fixed connection, a detachable connection, or an integrated setting; it can be a mechanical connection, an electrical connection, or a communication connection; it can be a direct connection, or it can be indirectly connected through an intermediate medium; it can be the internal connection of two elements or the interaction relationship between two elements. For technicians in the technical field to which the present application belongs, the specific meanings of the above terms in the embodiments of the present application can be understood according to the specific circumstances.
[0064] See also Figure 1 This embodiment provides a coupon display deduction method, including the following steps:
[0065] Displaying the price tag information of the current product in the display area of the price tag screen, wherein the display area includes a price area and a marketing picture area;
[0066] When the first preset condition is met, a marketing prompt pattern is displayed in the marketing picture area;
[0067] When the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen, wherein the interactive marketing pattern includes a QR code, and the QR code is used for customers to scan and obtain coupons.
[0068] In the process of displaying information to customers, the electronic price tag displays the price tag information of the current product in the display area of the price tag screen of the electronic price tag, wherein the display area includes a price area and a marketing picture area, and the price and other information of the current product are displayed in the price area. When the first preset condition is met, a marketing reminder pattern is displayed in the marketing picture area of the display area of the price tag screen to remind surrounding customers that the electronic price tag will carry out corresponding interactive marketing activities. However, after the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen, and the interactive marketing pattern includes a QR code, and users can obtain coupons by scanning the QR code. By using the electronic price tag as an interactive platform, attracting customers to participate in interactive activities through the price tag screen, enhancing the customer's sense of participation and satisfaction, and at the same time, by issuing coupons or rewards in the interactive link, the customer experience is improved, the effect of interactive marketing is enhanced, and more marketing mechanisms and economic value are created for merchants.
[0069] The first preset condition and the second preset condition are configured when the user creates an interactive marketing activity. For example, the first preset condition is the start time of the interactive marketing activity and the interval between adjacent interactive marketing activities set by the user, and the second preset condition is the interval time for displaying the marketing prompt pattern in the marketing picture area before the interactive marketing pattern is displayed on the price tag screen. In other embodiments, the first preset condition can also be that the electronic price tag receives an operation from the user to start the interactive marketing activity.
[0070] In some embodiments, displaying the interactive marketing pattern on the price tag screen specifically includes the following steps:
[0071] Overlaying and displaying interactive marketing patterns on the display area of the price tag screen;
[0072] When the third preset condition is met, the interactive marketing pattern displayed in the display area of the price tag screen stops covering and the interactive marketing pattern is displayed in the marketing picture area.
[0073] When the interactive marketing pattern is displayed on the price tag screen, the interactive marketing pattern can be displayed by overlaying the display area of the price tag screen to attract users to perform interactive operations. Then, after the third preset condition, when the preset interval time is reached, the interactive marketing pattern displayed by overlaying the display area of the price tag screen is stopped, and the interactive marketing pattern is displayed in the marketing picture area to avoid long-term overlay display and the customer being unable to obtain the current product price information in time. In other embodiments, when the interactive marketing pattern is displayed on the price tag screen, the interactive marketing pattern can also be displayed only in the marketing picture area without overlay display.
[0074] In some embodiments, after displaying the marketing prompt pattern in the marketing picture area, the method further includes the following steps:
[0075] The display area of the price tag screen is overlaid with a marketing effect.
[0076] By overlaying the display area of the price tag screen with marketing effects when displaying the marketing prompt pattern in the marketing picture area, customers' attention can be further attracted, making them more willing to participate in interactive marketing activities. Among them, the marketing effects can be played for a preset duration, such as red envelopes or ingots flashing at a preset frequency.
[0077] In some embodiments, Figure 2 The display interface of the electronic price tag shown in FIG. 1 is that when the electronic price tag does not carry out interactive marketing activities, the price tag information of the current product is displayed on the electronic price tag; Figure 3 The second display interface of the electronic price tag shown in FIG. 1 shows that when the electronic price tag is conducting an interactive marketing activity, a marketing prompt pattern of "lottery draw" is displayed in the marketing picture area; Figure 4 The third display interface of the electronic price tag shown in FIG. 1 covers the price tag screen of the electronic price tag with a marketing effect, where the marketing effect is a red envelope; Figure 5 Display interface four of the electronic price tag shown, after displaying the special effects, the electronic price tag displays a marketing interactive pattern with a QR code; when the time for displaying the QR code is reached, the display interface of the electronic price tag jumps from display interface four to display interface one until the next interactive marketing activity starts.
[0078] See also Figure 6 , in some embodiments, further comprising the following steps:
[0079] Step S210: obtaining configuration for coupons and creating coupons, wherein the coupons include self-made coupons, self-matched coupons and channel coupons;
[0080] Step S220: Obtain the configuration of the interactive marketing campaign and create the interactive marketing campaign;
[0081] Step S230: adding corresponding coupons from the created coupons to the interactive marketing activity according to the user operation;
[0082] Step S240: delivering the configured interactive marketing activities to the electronic price tags in the set area.
[0083] Users can configure interactive marketing activities according to their needs and interact with customers on the electronic price tags in the set area. Specifically, the creation process of interactive marketing activities is as follows: users create coupons through the coupon center of the server platform, and the server platform obtains the user's configuration of the coupon to create the corresponding coupon, where coupons include self-made coupons, self-matched coupons and channel coupons. Self-made coupons are gifts issued by supermarkets and can be directly redeemed in supermarkets and are created through corresponding creation platforms, such as merchant assistant applet, etc. Users can enter creation configurations in the creation platform, such as the number of coupons, coupon name, effective time and gift information, where the number of coupons is bound to the number of participating goods in the gift information; self-matched coupons are WeChat / silver merchant payment deduction coupons, and before creation, it is necessary to recharge the fees in advance on the WeChat / silver merchant platform and then make and import the coupons; channel coupons are coupons from the channel party, which are created by importing the batch of coupons from the channel party and can be used for payment deduction when used. After creating the coupon, the user can create an interactive marketing activity in the activity center of the server platform. The user can configure the theme name, delivery time, playback interval, QR code dwell time and store business hours of the interactive marketing activity. Among them, the delivery time is the duration of the activity, and the minimum unit is day; the playback interval is the frequency setting of the activity after the activity appears, with a minimum of once every five minutes; the QR code dwell time is the time reserved for users to scan (the minimum is only one minute); the store business hours are the start and end time of the activity within a day. Then, by entering the coupon setting page, the selected created or configured coupon is added to the interactive marketing activity, and then the user configures the store to be delivered, and then the configured interactive marketing activity is delivered to the electronic price tags in the stores in the corresponding area, and the electronic price tags are used to interact with customers.
[0084] In some embodiments, after adding the corresponding coupon from the created coupon to the interactive marketing activity according to the user operation, the method further includes the following steps:
[0085] Obtain an acquisition configuration for customers to obtain coupons by scanning a QR code, and configure interactive marketing according to the acquisition configuration, wherein the acquisition configuration includes a winning probability, participation conditions, and activity end conditions.
[0086] When a user adds a coupon to an interactive marketing activity, the user can configure the winning probability, participation conditions, and activity end conditions for customers to scan the code to obtain the coupon. In other embodiments, the coupon acquisition configuration can also be configured by default without the user having to set it.
[0087] See also Figure 7 In another embodiment, an information display screen system includes:
[0088] The electronic price tag 310 includes a price tag screen 311 and a processor 312. The processor 312 is connected to the price tag screen and is used to:
[0089] Displaying the price tag information of the current product in the display area of the price tag screen 311, wherein the display area includes a price area and a marketing picture area;
[0090] When the first preset condition is met, a marketing prompt pattern is displayed in the marketing picture area;
[0091] When the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen 311 , wherein the interactive marketing pattern includes a QR code, and the QR code is used for customers to scan and obtain coupons.
[0092] In the process of displaying information to customers, the electronic price tag displays the price tag information of the current product in the display area of the price tag screen 311 of the electronic price tag, wherein the display area includes a price area and a marketing picture area, and the price and other information of the current product are displayed in the price area. When the first preset condition is met, a marketing reminder pattern is displayed in the marketing picture area of the display area of the price tag screen 311 to remind surrounding customers that the electronic price tag will carry out corresponding interactive marketing activities. However, after the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen 311, and the interactive marketing pattern includes a QR code, and users can obtain coupons by scanning the QR code. By using the electronic price tag as an interactive platform, attracting customers to participate in interactive activities through the price tag screen 311, enhancing the customer's sense of participation and satisfaction, and at the same time, by issuing coupons or rewards in the interactive link, the customer experience is improved, the effect of interactive marketing is enhanced, and more marketing mechanisms and economic value are created for merchants.
[0093] The first preset condition and the second preset condition are configured when the user creates an interactive marketing activity. For example, the first preset condition is the start time of the interactive marketing activity and the interval between adjacent interactive marketing activities set by the user, and the second preset condition is the interval time for displaying the marketing prompt pattern in the marketing picture area before displaying the interactive marketing pattern on the price tag screen 311. In other embodiments, the first preset condition may also be that the electronic price tag receives an operation from the user to start the interactive marketing activity.
[0094] In some embodiments, the processor 312 is further configured to:
[0095] Overlaying and displaying an interactive marketing pattern on the display area of the price tag screen 311;
[0096] When the third preset condition is met, the interactive marketing pattern displayed in the display area of the price tag screen 311 stops covering, and the interactive marketing pattern is displayed in the marketing picture area.
[0097] When the interactive marketing pattern is displayed on the price tag screen 311, the interactive marketing pattern can be displayed by overlaying the display area of the price tag screen 311 to attract users to perform interactive operations. Then, after the third preset condition, that is, after the preset interval time is reached, the interactive marketing pattern displayed by overlaying the display area of the price tag screen 311 is stopped, and the interactive marketing pattern is displayed in the marketing picture area to avoid long-term overlay display and the customer being unable to obtain the current product price information in time. In other embodiments, when the interactive marketing pattern is displayed on the price tag screen 311, the interactive marketing pattern can also be displayed only in the marketing picture area without overlay display.
[0098] In some embodiments, the processor 312 is further configured to:
[0099] The display area of the price tag screen 311 is overlaid with a marketing effect.
[0100] The processor 312 can further attract the attention of customers and make them more willing to participate in interactive marketing activities by overlaying and displaying marketing special effects in the display area of the price tag screen 311 when displaying the marketing prompt pattern in the marketing picture area. Among them, the marketing special effects can be played for a preset duration, such as red envelopes or ingots flashing at a preset frequency.
[0101] In some embodiments, it also includes:
[0102] The server platform 320 is used for:
[0103] Obtain the configuration for coupons and create coupons, including self-made coupons, self-matched coupons and channel coupons;
[0104] Get the configuration of interactive marketing activities and create interactive marketing activities;
[0105] Add corresponding coupons from the created coupons to interactive marketing activities according to user operations;
[0106] Deliver the configured interactive marketing campaign to the electronic price tags in the set area.
[0107] The user can configure interactive marketing activities according to his needs and interact with customers on the electronic price tags in the set area. Specifically, the creation process of interactive marketing activities is as follows: the user creates a coupon through the coupon center of the server platform 320, and the server platform 320 obtains the user's configuration of the coupon to create the corresponding coupon, wherein the coupon includes self-made coupons, self-matched coupons and channel coupons. Self-made coupons are gifts issued by supermarkets and can be directly redeemed in supermarkets and are created through corresponding creation platforms, such as merchant assistant applet, etc. Users can enter creation configurations in the creation platform, such as the number of coupons, coupon names, effective time and gift information, wherein the number of coupons is bound to the number of participating goods in the gift information; self-matched coupons are WeChat / silver merchant payment deduction coupons, and before creation, it is necessary to recharge the fees in advance on the WeChat / silver merchant platform and then make and import the coupons; channel coupons are coupons of the channel party, which are created by importing the batch of coupons of the channel party, and can be used for payment deduction when used. After creating the coupon, the user can create an interactive marketing activity in the activity center of the server platform 320. The user can configure the theme name, delivery time, playback interval, QR code dwell time and store business hours of the interactive marketing activity. Among them, the delivery time is the duration of the activity, and the minimum unit is day; the playback interval is the frequency setting of the activity after the activity appears, and the minimum is once every five minutes; the QR code dwell time is the time reserved for the user to scan (the minimum is only one minute); the store business hours are the start and end time of the activity within a day. Then, by entering the coupon setting page, the selected created or configured coupon is added to the interactive marketing activity, and then the user configures the store to be delivered, and then the configured interactive marketing activity is delivered to the electronic price tags in the stores in the corresponding area, and the electronic price tags are used to interact with customers.
[0108] In some embodiments, the server platform 320 is also used to
[0109] Obtain an acquisition configuration for customers to obtain coupons by scanning a QR code, and configure interactive marketing according to the acquisition configuration, wherein the acquisition configuration includes a winning probability, participation conditions, and activity end conditions.
[0110] When a user adds a coupon to an interactive marketing activity, the user can configure the winning probability, participation conditions, and activity end conditions for customers to scan the code to obtain the coupon. In other embodiments, the coupon acquisition configuration can also be configured by default without the user having to set it.
[0111] Finally, it should be noted that although the above embodiments have been described in the specification and drawings of this application, this does not limit the scope of patent protection of this application. All technical solutions generated by replacing or modifying equivalent structures or equivalent processes based on the essential concept of this application using the contents recorded in the specification and drawings of this application, as well as directly or indirectly implementing the technical solutions of the above embodiments in other related technical fields, are included in the scope of patent protection of this application.
Claims
1. A coupon display and deduction method, characterized in that: The following steps are involved: Displaying the price tag information of the current product in the display area of the price tag screen, wherein the display area includes a price area and a marketing picture area; When the first preset condition is met, a marketing prompt pattern is displayed in the marketing picture area; When the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen, wherein the interactive marketing pattern includes a QR code, and the QR code is used for customers to scan and obtain coupons.
2. The coupon display and deduction method according to claim 1, characterized in that: Displaying the interactive marketing pattern on the price tag screen specifically includes the following steps: Overlaying and displaying interactive marketing patterns on the display area of the price tag screen; When the third preset condition is met, the interactive marketing pattern displayed in the display area of the price tag screen stops covering and the interactive marketing pattern is displayed in the marketing picture area.
3. The coupon display and deduction method according to claim 1, characterized in that: After displaying the marketing prompt pattern in the marketing picture area, the following steps are also included: The display area of the price tag screen is overlaid with a marketing effect.
4. The coupon display and deduction method according to claim 1, characterized in that: The following steps are also included: Obtain the configuration for coupons and create coupons, including self-made coupons, self-matched coupons and channel coupons; Get the configuration of interactive marketing activities and create interactive marketing activities; Add corresponding coupons from the created coupons to interactive marketing activities according to user operations; Deliver the configured interactive marketing campaign to the electronic price tags in the set area.
5. The coupon display and deduction method according to claim 4, characterized in that: After adding the corresponding coupon from the created coupon to the interactive marketing activity according to the user operation, the following steps are also included: Obtain an acquisition configuration for customers to obtain coupons by scanning a QR code, and configure interactive marketing according to the acquisition configuration, wherein the acquisition configuration includes a winning probability, participation conditions, and activity end conditions.
6. An information display screen system, characterized in that: include: An electronic price tag, the electronic price tag comprising a price tag screen and a processor, the processor being connected to the price tag screen, and the processor being used for: Displaying the price tag information of the current product in the display area of the price tag screen, wherein the display area includes a price area and a marketing picture area; When the first preset condition is met, a marketing prompt pattern is displayed in the marketing picture area; When the second preset condition is met, an interactive marketing pattern is displayed on the price tag screen, wherein the interactive marketing pattern includes a QR code, and the QR code is used for customers to scan and obtain coupons.
7. The information display screen system according to claim 6, characterized in that: The processor is further configured to: Overlaying and displaying interactive marketing patterns on the display area of the price tag screen; When the third preset condition is met, the interactive marketing pattern displayed in the display area of the price tag screen stops covering and the interactive marketing pattern is displayed in the marketing picture area.
8. The information display screen system according to claim 6, characterized in that: The processor is further configured to: The display area of the price tag screen is overlaid with a marketing effect.
9. The information display screen system according to claim 6, characterized in that: Also includes: A server platform, wherein the server platform is used for: Obtain the configuration for coupons and create coupons, including self-made coupons, self-matched coupons and channel coupons; Get the configuration of interactive marketing activities and create interactive marketing activities; Add corresponding coupons from the created coupons to interactive marketing activities according to user operations; Deliver the configured interactive marketing campaign to the electronic price tags in the set area.
10. The information display screen system according to claim 9, characterized in that: The server platform is also used to Obtain an acquisition configuration for customers to obtain coupons by scanning a QR code, and configure interactive marketing according to the acquisition configuration, wherein the acquisition configuration includes a winning probability, participation conditions, and activity end conditions.