Online sales platform system for commodity management

Abstract

The invention discloses an online sales platform system for commodity management, which comprises a comprehensive management module, a commodity management module, a user behavior analysis module, a sales module and an after-sales management module, and is characterized in that the comprehensive management module carries out comprehensive management on an online sales platform, the commodity management module carries out management on commodities, and the after-sales management module carries out after-sales management on the commodities. The user behavior analysis module analyzes user purchase behaviors and pushes the user purchase behaviors, and the sales module sells the commodities. According to the invention, different combination sales is carried out on the overstocked commodities rejected by the market and the popular products, so that the stock removing effect is achieved; according to the method, market, environment and economic states are combined to predict commodity market sales conditions, reference is provided for stockpiling and shelving of commodities, the commodities are not prone to being overstocked, and through detailed user behavior analysis and timely increase and decrease of pushing of the commodities, better platform use feeling is provided for users, and commodity sales is better promoted.

Description

Technical Field

[0001] The present invention relates to the technical field of commodity management, and in particular to an online sales platform system for commodity management. Background Art

[0002] Merchandise management refers to a retailer starting with analyzing customer needs, making a comprehensive analysis and plan for merchandise mix, pricing methods, promotional activities, as well as capital use, inventory and other operating indicators. Through an efficient operating system, it ensures that merchandise is provided to customers at the best time, in the most appropriate quantity and at the right price, while achieving the established economic efficiency indicators. Good merchandise management is required in both offline and online sales platforms to achieve better sales results.

[0003] However, there are deficiencies in the product management of current online sales platforms, which leads to inventory backlogs, inability to conduct subsequent sales, increased economic losses, unreasonable push notifications, and a bad user experience, which can easily lead to user loss. Summary of the invention

[0004] The present invention provides an online sales platform system for commodity management, which can effectively solve the problems raised in the above background technology that the current online sales platform has deficiencies in commodity management, resulting in a backlog of commodity inventory, inability to conduct subsequent sales, increased economic losses, unreasonable push notifications, providing users with a bad user experience, and easy loss of users.

[0005] To achieve the above-mentioned purpose, the present invention provides the following technical solutions: an online sales platform system for commodity management, comprising a comprehensive management module, a commodity management module, a user behavior analysis module, a sales module and an after-sales management module;

[0006] The comprehensive management module comprehensively manages the online sales platform, the commodity management module manages commodities, the user behavior analysis module analyzes user purchase behavior and pushes them, the sales module sells commodities, and the after-sales management module manages the sold commodities;

[0007] The commodity management module includes a commodity supply and demand unit and a disposal unit;

[0008] The user behavior analysis module includes a purchase analysis unit, a cycle analysis unit and a push analysis unit;

[0009] The comprehensive management module includes a user management unit, a platform management unit and a process management unit;

[0010] The sales module includes a sales information unit, a sales bill unit, a return and exchange unit, and a customer service unit;

[0011] The after-sales management module includes a quality unit, an evaluation unit and an after-sales communication unit.

[0012] According to the above technical solution, the supply and demand unit investigates the supply of goods and the market demand for goods;

[0013] The disposal unit disposes of the overstocked goods according to the sales situation and inventory of the goods;

[0014] When taking inventory, the disposal unit screens the inventory backlog goods according to the shelf life and storage time, prompts destocking, analyzes the market exclusion of the backlog goods in each time period, and screens the popular goods in each time period to determine whether they can be sold in combination, and finally determines the form, time, quantity and price of the goods, and puts them on the online sales platform for sale.

[0015] According to the above technical solution, the market exclusion of the overstocked goods is determined by the percentage of the transaction volume to the shelf sales volume. The smaller the percentage, the greater the market exclusion, and vice versa.

[0016] The combined sales period of popular products and backlog products is equal to 30 days, after which the combined sales products will be replaced.

[0017] According to the above technical solution, when investigating the demand for goods, the supply and demand unit analyzes the current market status, environmental status and economic status, analyzes the future environmental status and economic status, and predicts the future sales prospects of goods based on the existing sales experience, thereby determining the market demand for goods;

[0018] Market conditions include the impact of new products and substitute products on the market;

[0019] Environmental conditions include the impact of weather and geological disasters on production and transportation at the source of commodities;

[0020] The economic situation includes the impact of the current economy on people's consumption levels and consumption intentions.

[0021] According to the above technical solution, the purchase analysis unit collects the user's purchase amount, analyzes the user group and the daily usage;

[0022] The cycle analysis unit predicts the usage cycle of the purchased goods based on the purchase amount and usage of the user;

[0023] The push analysis unit reduces push notifications of the same product for a period of time after purchase, increases push notifications of the same product before the cycle arrives, investigates purchases of related supporting products, and pushes related supporting products.

[0024] According to the above technical solution, when predicting the usage cycle of the purchased goods, the cycle analysis unit first checks the repurchase cycle in the user's existing records, and then combines the daily usage of the goods on the purchase date to comprehensively predict the usage cycle;

[0025] The push analysis unit pushes the same product on the sales platform every 10-30 minutes within 7-14 days before the predicted usage period arrives;

[0026] Within 7-14 days after the user purchases the product, the same product will be pushed on the sales platform every 1-3 days.

[0027] According to the above technical solution, after the user purchases the product, the push analysis unit checks the related supporting products and the user's purchase status. When the user purchases the related supporting products, the push of the related supporting products is reduced, and when the user does not purchase the related supporting products, the push of the related supporting products is increased.

[0028] According to the above technical solution, the user management unit of the comprehensive management module manages users, analyzes user preferences, and provides users with suitable products;

[0029] The platform management unit manages the online sales platform and strengthens the monitoring of the platform;

[0030] The process management unit supervises the sales process of the online sales platform.

[0031] According to the above technical solution, the sales information unit of the sales module provides all sales information of the goods and classifies the sales information according to the goods and dates;

[0032] The sales bill unit counts the sales bills, calculates year-on-year and month-on-month sales, and analyzes the sales of commodities with increasing and decreasing sales;

[0033] The return and exchange unit provides services for the return and exchange of goods;

[0034] The customer service unit provides users with online customer service and offline autonomous customer service.

[0035] According to the above technical solution, the quality unit of the after-sales management module performs random inspections on the quality of the goods to understand the quality of the goods;

[0036] The evaluation unit screens the user's evaluation, sorts out the advantages and disadvantages in the evaluation, and determines the direction of subsequent maintenance and improvement;

[0037] The after-sales communication unit provides a dedicated communication channel for users to solve after-sales problems for users.

[0038] Compared with the prior art, the present invention has the following beneficial effects:

[0039] 1. Through the commodity supply and demand unit and the disposal unit, the overstocked commodities and popular commodities are sold in combination to increase sales volume and achieve the effect of destocking. A better judgment can be made on the exclusion period of overstocked commodities, so as to better understand the market. Regularly changing the combination sales can give users more purchasing options, so as to better achieve destocking. The sales situation of commodities can be more accurately predicted through market conditions, environmental conditions and economic conditions, providing a reference for the subsequent stockpiling and shelving of commodities.

[0040] 2. Through the purchase analysis unit, cycle analysis unit and push analysis unit, the push notifications can be reduced after the user purchases, the user usage cycle can be analyzed, and product push notifications can be increased before the usage cycle is reached. This can increase the possibility of user purchases and reduce the number of users browsing duplicate products after purchase, increase the user experience of the platform, and promote related supporting products in a timely manner, increase the sales possibility of products, and provide users with product usage experience.

[0041] To sum up, by selling the backlog of goods rejected by the market and popular products in different combinations, the effect of destocking can be achieved. The market sales of goods can be predicted in combination with the market, environment and economic conditions to provide a reference for stocking and listing of goods, so that goods are not easily accumulated. Through detailed user behavior analysis, the push of goods can be increased or decreased in a timely manner to provide users with a better platform experience and better promote the sales of goods. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] The accompanying drawings are used to provide further understanding of the present invention and constitute a part of the specification. They are used to explain the present invention together with the embodiments of the present invention and do not constitute a limitation of the present invention.

[0043] In the attached picture:

[0044] Figure 1 It is a system structure block diagram of the present invention. DETAILED DESCRIPTION

[0045] The preferred embodiments of the present invention are described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described herein are only used to illustrate and explain the present invention, and are not used to limit the present invention.

[0046] Example: Figure 1 As shown, the present invention provides a technical solution, an online sales platform system for commodity management, including a comprehensive management module, a commodity management module, a user behavior analysis module, a sales module and an after-sales management module;

[0047] The comprehensive management module manages the online sales platform, the product management module manages the products, the user behavior analysis module analyzes the user's purchase behavior and pushes the products, the sales module sells the products, and the after-sales management module manages the sold products;

[0048] The commodity management module includes a commodity supply and demand unit and a disposal unit;

[0049] The user behavior analysis module includes a purchase analysis unit, a cycle analysis unit, and a push analysis unit;

[0050] The comprehensive management module includes user management unit, platform management unit and process management unit;

[0051] The sales module includes sales information unit, sales bill unit, return and exchange unit and customer service unit;

[0052] The after-sales management module includes quality unit, evaluation unit and after-sales communication unit.

[0053] According to the above technical solution, the supply and demand unit investigates the supply of goods and the market demand for goods;

[0054] The disposal unit disposes of overstocked goods according to the sales and inventory of goods;

[0055] When taking inventory, the disposal unit screens the overstocked goods according to the shelf life and storage time, prompts destocking, analyzes the market exclusion of the overstocked goods in each time period, and screens the popular goods in each time period to determine whether they can be sold in combination. Finally, the form, time, quantity and price of the goods are determined and they are put on the online sales platform for sale;

[0056] By selling overstocked goods and popular goods together, we can increase sales and achieve the effect of destocking.

[0057] According to the above technical solution, the market exclusion of the overstocked goods is determined by the percentage of the transaction volume to the shelf sales volume. The smaller the percentage, the greater the market exclusion, and vice versa.

[0058] Ability to better judge the duration of overstocked goods and thus better understand the market;

[0059] The combined sales period of popular products and overstocked products is equal to 30 days, after which the combined sales products will be replaced;

[0060] Regularly changing sales combinations can give users more purchasing options and thus better achieve inventory reduction.

[0061] According to the above technical solution, when investigating the demand for goods, the supply and demand unit analyzes the current market status, environmental status and economic status, analyzes the future environmental status and economic status, and predicts the future sales prospects of the goods in combination with the existing sales experience, thereby determining the market demand for the goods;

[0062] Market conditions include the impact of new products and substitute products on the market;

[0063] Environmental conditions include the impact of weather and geological disasters on production and transportation at the source of commodities;

[0064] Economic conditions include the impact of the current economy on people's consumption levels and consumption intentions;

[0065] It can more accurately predict the sales of goods through market conditions, environmental conditions and economic conditions, and provide a reference for subsequent stocking and listing of goods.

[0066] According to the above technical solution, the purchase analysis unit collects the user's purchase amount, analyzes the user group and the daily usage;

[0067] The cycle analysis unit predicts the usage cycle of the purchased goods based on the purchase amount and usage of the user;

[0068] The push analysis unit reduces push notifications of the same product for a period of time after purchase, increases push notifications of the same product before the cycle arrives, investigates purchases of related supporting products, and pushes related supporting products.

[0069] According to the above technical solution, when predicting the usage cycle of the purchased goods, the cycle analysis unit first checks the repurchase cycle in the user's existing records, and then combines the daily usage of the goods on the purchase date to comprehensively predict the usage cycle;

[0070] The push analysis unit pushes the same product on the sales platform every 10 minutes within 7 days before the predicted usage period arrives;

[0071] Push the same product on the sales platform every 3 days within 7 days after the user purchases the product;

[0072] Reducing push notifications after users make a purchase, analyzing the user's usage cycle, and increasing product push notifications before the usage cycle is reached can increase the possibility of user purchases, reduce the number of users browsing duplicate products after purchase, and increase users' experience with the platform.

[0073] According to the above technical solution, after the user purchases the product, the push analysis unit checks the related supporting products and the user's purchase status. When the user purchases the related supporting products, the push of the related supporting products is reduced, and when the user does not purchase the related supporting products, the push of the related supporting products is increased;

[0074] Timely promotion of related supporting products increases the sales potential of products and provides users with product usage experience.

[0075] According to the above technical solution, the user management unit of the comprehensive management module manages users, analyzes user preferences, and provides users with suitable products;

[0076] The platform management unit manages the online sales platform and strengthens the monitoring of the platform;

[0077] The process management unit supervises the sales process of the online sales platform.

[0078] According to the above technical solution, the sales information unit of the sales module provides all sales information of the goods and classifies the sales information according to the goods and dates;

[0079] The sales bill unit counts the sales bills, calculates year-on-year and month-on-month sales, and analyzes the sales of goods with increasing and decreasing sales;

[0080] The return and exchange unit provides services for the return and exchange of goods;

[0081] The customer service unit provides users with online customer service and offline autonomous customer service.

[0082] According to the above technical solution, the quality unit of the after-sales management module conducts random inspections on the quality of the goods to understand the quality of the goods;

[0083] The evaluation unit screens the user's evaluation, sorts out the advantages and disadvantages in the evaluation, and determines the direction of subsequent maintenance and improvement;

[0084] The after-sales communication unit provides users with a dedicated communication channel to solve after-sales problems for users.

[0085] Finally, it should be noted that the above description is only a preferred example of the present invention and is not intended to limit the present invention. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art can still modify the technical solutions described in the aforementioned embodiments or replace some of the technical features therein by equivalents. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall be included in the protection scope of the present invention.

Claims

1. An online sales platform system for commodity management, characterized by: It includes comprehensive management module, product management module, user behavior analysis module, sales module and after-sales management module; The comprehensive management module comprehensively manages the online sales platform, the commodity management module manages commodities, the user behavior analysis module analyzes user purchase behavior and pushes them, the sales module sells commodities, and the after-sales management module manages the sold commodities; The commodity management module includes a commodity supply and demand unit and a disposal unit; The user behavior analysis module includes a purchase analysis unit, a cycle analysis unit and a push analysis unit; The comprehensive management module includes a user management unit, a platform management unit and a process management unit; The sales module includes a sales information unit, a sales bill unit, a return and exchange unit, and a customer service unit; The after-sales management module includes a quality unit, an evaluation unit and an after-sales communication unit.

2. The online sales platform system for commodity management according to claim 1, characterized in that: The supply and demand unit investigates the commodity supply situation and the market demand for the commodity; The disposal unit disposes of the overstocked goods according to the sales situation and inventory of the goods; When taking inventory, the disposal unit screens the inventory backlog goods according to the shelf life and storage time, prompts destocking, analyzes the market exclusion of the backlog goods in each time period, and screens the popular goods in each time period to determine whether they can be sold in combination, and finally determines the form, time, quantity and price of the goods, and puts them on the online sales platform for sale.

3. The online sales platform system for commodity management according to claim 2, characterized in that: The market exclusion of the overstocked goods is determined by the percentage of transaction volume to shelf sales volume. The smaller the percentage, the greater the market exclusion, and vice versa. The combined sales period of popular products and backlog products is equal to 30 days, after which the combined sales products will be replaced.

4. The online sales platform system for commodity management according to claim 2, characterized in that: When investigating the demand for goods, the supply and demand unit analyzes the current market status, environmental status and economic status, analyzes the future environmental status and economic status, and predicts the future sales prospects of the goods based on the existing sales experience, thereby determining the market demand for the goods; Market conditions include the impact of new products and substitute products on the market; Environmental conditions include the impact of weather and geological disasters on production and transportation at the source of commodities; The economic situation includes the impact of the current economy on people's consumption levels and consumption intentions.

5. The online sales platform system for commodity management according to claim 1, characterized in that: The purchase analysis unit collects user purchases and analyzes user groups and daily usage; The cycle analysis unit predicts the usage cycle of the purchased goods based on the purchase amount and usage of the user; The push analysis unit reduces push notifications of the same product for a period of time after purchase, increases push notifications of the same product before the cycle arrives, investigates purchases of related supporting products, and pushes related supporting products.

6. The online sales platform system for commodity management according to claim 5, characterized in that: When predicting the usage cycle of the purchased goods, the cycle analysis unit first checks the repurchase cycle in the user's existing records, and then comprehensively predicts the usage cycle based on the daily usage of the goods on the purchase date; The push analysis unit pushes the same product on the sales platform every 10-30 minutes within 7-14 days before the predicted usage period arrives; Within 7-14 days after the user purchases the product, the same product will be pushed on the sales platform every 1-3 days.

7. The online sales platform system for commodity management according to claim 5, characterized in that: After the user purchases the product, the push analysis unit checks the related supporting products and the user's purchase status. When the user purchases the related supporting products, the push of the related supporting products is reduced, and when the user does not purchase the related supporting products, the push of the related supporting products is increased.

8. The online sales platform system for commodity management according to claim 1, characterized in that: The user management unit of the comprehensive management module manages users, analyzes user preferences, and provides users with suitable products; The platform management unit manages the online sales platform and strengthens the monitoring of the platform; The process management unit supervises the sales process of the online sales platform.

9. The online sales platform system for commodity management according to claim 1, characterized in that: The sales information unit of the sales module provides all sales information of commodities and classifies the sales information according to commodities and dates; The sales bill unit counts the sales bills, calculates year-on-year and month-on-month sales, and analyzes the sales of commodities with increasing and decreasing sales; The return and exchange unit provides services for the return and exchange of goods; The customer service unit provides users with online customer service and offline autonomous customer service.

10. The online sales platform system for commodity management according to claim 1, characterized in that: The quality unit of the after-sales management module performs random inspections on the quality of the goods to understand the quality of the goods; The evaluation unit screens the user's evaluation, sorts out the advantages and disadvantages in the evaluation, and determines the direction of subsequent maintenance and improvement; The after-sales communication unit provides a dedicated communication channel for users to solve after-sales problems for users.

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