Label management system for private domain drainage

Abstract

The invention relates to the technical field of labels, in particular to a label management system for private domain drainage, firstly, the system generates a unique two-dimensional code for each commodity, the unique two-dimensional code comprises commodity identification information and private domain drainage information, the two-dimensional code can be used for warehouse-in and warehouse-out management of a warehouse and can also provide skipping of a private domain platform for consumers to scan the code, and when the commodities are put in and out of the warehouse, the commodity identification information is stored in the private domain drainage information; a worker updates an inventory state in real time by scanning a code, when a consumer scans the code, the system guides to a private domain platform according to a preset path to promote interaction between a merchant and the consumer, and the system also provides real-time acquisition and analysis of code scanning data, helps the merchant to understand a drainage effect, optimizes a marketing strategy, and improves the marketing efficiency through data-driven precise marketing. The system can push personalized contents to different consumers, and the drainage effect and the re-purchase rate are improved. According to the invention, through the design of one-code multi-purpose and one-object one-code, the functions of commodity warehousing and ex-warehouse management and private domain drainage are integrated, and the warehousing and marketing processes of the clothing industry are optimized.

Description

Technical Field

[0001] The present invention relates to the technical field of tag management, and in particular to a tag management system for private domain traffic diversion. Background Art

[0002] With the rapid development of the e-commerce industry, merchants are facing increasingly fierce market competition and rising consumer acquisition costs. Against this backdrop, the concept of private domain traffic has gradually become an important strategy for merchants to compete for market share. Private domain traffic refers to the customer resources accumulated by merchants through various means that can be reused over the long term. These customers can bring continuous consumer benefits to merchants without additional advertising. As an important part of e-commerce, the apparel industry faces frequent market changes and diversified consumer demands. How to effectively manage customer resources, improve customer stickiness and increase repurchase rates has become a focus of merchants.

[0003] A Chinese invention patent with publication number CN114519602A discloses a method for managing private domain traffic in an enterprise. The method involves obtaining employee QR codes and clustering them to generate live codes. During the creation of the live codes, labels, allocation rules, and customer response quotations are set. Customers added by scanning the codes are then assigned to different employee accounts based on the allocation rules. This solves the problems of unsatisfactory traffic generation and uneven customer distribution that exist in existing QR code fission methods for adding and managing customers, thereby improving customer service efficiency and customer retention.

[0004] In the current process of product management and private domain traffic diversion, merchants face multiple challenges. First, traditional product management methods often rely on manual entry, which can easily lead to information errors and inaccurate inventory, increasing management costs. Secondly, there is a lack of effective tools to integrate warehouse in and out management and customer diversion, resulting in merchants being unable to achieve efficient information flow in operations, forming information islands. Thirdly, consumers lack intuitive interactive experience with merchants' products and services, resulting in low customer retention and conversion rates. At the same time, merchants lack flexible marketing tools and find it difficult to adjust marketing strategies in a timely manner to adapt to market changes, resulting in missed potential sales opportunities. In addition, the lack of in-depth analysis of consumer behavior makes it impossible for merchants to formulate targeted marketing strategies, limiting the effectiveness of customer relationship management and affecting market competitiveness and profitability. Summary of the Invention

[0005] The purpose of the present invention is to address the problems existing in the background technology and propose a tag management system for private domain traffic diversion.

[0006] The technical solution of the present invention is a tag management system for private domain traffic diversion, comprising:

[0007] The front-end system UI platform is used to provide interactive functions between users and the tag management system for private domain traffic diversion;

[0008] The QR code generation module is linked to the configuration server and automatically generates a unique QR code for each product;

[0009] The warehouse inventory management module is linked to the warehouse management system to manage the entry and exit of goods and monitor inventory information through QR codes;

[0010] The private domain traffic module is responsible for guiding consumers into the private domain space set up by merchants;

[0011] The strategy optimization module automatically collects scanning behavior and user data, and helps merchants optimize traffic strategies through data analysis.

[0012] Preferably, the working method of the tag management system for private domain traffic diversion includes the following specific implementation steps:

[0013] S1. The merchant logs in to the front-end system UI platform and obtains system operation permissions. Then, the merchant enters the basic product information and product code into the system database. The QR code generation module calls the basic product information and product code in the system database and calls the configuration server to merge the product code, basic product information and marketing jump information to generate a QR code image. The generated QR code is then printed on the clothing tag.

[0014] S2. When the product arrives at the warehouse, the authorized merchant scans the QR code on the clothing tag using a barcode scanner. The warehouse inventory management module automatically obtains the product information in the QR code based on the permission control access rules and enters the product information into the inventory management system. The product status is then marked as received and the inventory quantity is automatically updated.

[0015] S3. After the consumer purchases the product, the authorized merchant ships or sells the product from the warehouse. The merchant scans the QR code on the clothing tag again, and the warehouse inventory management module automatically identifies the relevant information of the product shipped out. The warehouse inventory management module updates the inventory status of the product to "shipped" and synchronizes it to the warehouse management system.

[0016] S4. The consumer uses a barcode scanner to scan the QR code on the clothing tag. The private domain traffic diversion module first identifies the customer's identity. Based on the permission control access rules, the private domain traffic diversion module automatically identifies the scanning behavior and directs the consumer to the preset private domain platform according to the merchant's configuration on the front-end system UI platform. The private domain traffic diversion module then issues scanning behavior monitoring instructions to the strategy optimization module.

[0017] S5. The strategy optimization module records consumers' scanning behavior, tracks and analyzes their behavior after scanning, automatically generates optimization suggestions, and then guides merchants to carry out personalized marketing push.

[0018] Preferably, the information structure of the QR code is: product code, basic product information, and marketing jump information.

[0019] Preferably, the preset private domain platform is one of Youzan, Weimeng, official account, personal WeChat or independent mall.

[0020] Preferably, the specific implementation steps of the permission control access rules are as follows:

[0021] S1. The QR code generation module randomly selects four large prime numbers α, β, λ, and γ, and calculates the merchant's first-level access factor AI m =α×β, consumer first-level access factor AI c =λ×γ;

[0022] S2. The QR code generation module calculates the merchant authority factor f m =(α-1)×(β-1), consumer authority factor f c =(λ-1)×(γ-1);

[0023] S3. The QR code generation module randomly selects two integers a and b, and defines the merchant's secondary access factor AⅡ based on them m , Consumer secondary access factor AⅡ c , and satisfy AⅡ m ×a=1(mod f m ), AⅡ c ×b=1(mod f c );

[0024] Among them, 1 <a<f m And gcd(a,f m )=1,1 <b<f c And gcd(b,f c )=1, gcd() is the greatest common divisor function;

[0025] S4. Calculate merchant authority control parameters Consumer authority control parameters And {datag i , datap i , P m , P c}Store in system database;

[0026] Among them, datag i Good for any clothing item iBasic information of datap i Marketing redirect information set for merchants, || is a string connection symbol;

[0027] S5. When the private domain traffic diversion module receives the code scanning request, it automatically enters the user identity verification phase and uses the device type to identify whether the user is a merchant or a consumer:

[0028] On the server side, the private domain traffic diversion module determines the type of scanning device by reading the User-Agent information in the HTTP request header. If it is a barcode scanning gun or other system management device set up inside the system, it is determined to be a merchant device. The private domain traffic diversion module sets the merchant permission control parameter P m Sent to the warehouse inventory management module, the warehouse inventory management module is based on the merchant authority control parameter P m , get any clothing item good in the system database i Basic information of datag i , the marketing jump information datap set by the merchant i ;

[0029] On the server side, the private domain traffic diversion module determines the type of scanning device by reading the User-Agent information in the HTTP request header. If it is a smartphone or other device not set up in the system, it is determined to be a consumer device. The private domain traffic diversion module is based on the consumer permission control parameter P c , get the marketing jump information datap set by the merchant in the system database i , and guide the consumer's device to automatically jump to the private domain platform set up by the merchant.

[0030] Preferably, the marketing jump information is a path pointing to a private domain traffic platform.

[0031] Preferably, the basic information of the clothing product includes: product name, specifications, SKU, inventory quantity and price.

[0032] Preferably, the warehouse inventory management module provides complete commodity in-and-out records, and has historical record query and tracing functions. Merchants can quickly locate the in-and-out status within a certain period of time based on date, commodity code or SKU conditions.

[0033] Compared with the prior art, the above technical solution of the present invention has the following beneficial technical effects:

[0034] The present invention designs a tag management system for private domain traffic diversion. First, the system generates a unique QR code for each product, which contains product identification information and private domain traffic diversion information. The QR code can be used for warehouse entry and exit management, and can also provide consumers with a jump to the private domain platform by scanning the code. When the product enters the warehouse, the staff enters the product information into the inventory management system by scanning the code and updates the inventory status in real time. When the product leaves the warehouse, the QR code is scanned again to update the exit information, realizing full process tracking;

[0035] When consumers scan the code, the system guides them to private domain platforms such as Youzan, Weimeng, official accounts, and mini-programs according to the preset path, promoting interaction between merchants and consumers;

[0036] The system also provides real-time collection and analysis of scan code data to help merchants understand the traffic generation effect and optimize marketing strategies. Through data-driven precision marketing, the system can push personalized content to different consumers, improve traffic generation effect and repurchase rate, and ultimately achieve seamless connection between warehouse management and private domain traffic operations. The present invention integrates the product warehousing and outbound management and private domain traffic generation functions through the design of "one code for multiple uses, one item with one code", thereby optimizing the warehousing and marketing processes of the apparel industry. BRIEF DESCRIPTION OF THE DRAWINGS

[0037] Figure 1 This is a system architecture diagram of a tag management system for private domain traffic diversion proposed by the present invention. DETAILED DESCRIPTION

[0038] Example 1, as Figure 1 As shown, the present invention proposes a tag management system for private domain traffic diversion, including a front-end system UI platform, a QR code generation module, a warehouse inventory management module, a private domain traffic diversion module, and a strategy optimization module;

[0039] The front-end system UI platform is used to provide interaction functions between users and the system;

[0040] The QR code generation module is linked to a configuration server and automatically generates a unique QR code containing basic product information, product code, and marketing jump information;

[0041] The warehouse inventory management module is linked to the warehouse management system to realize the in and out management of goods, ensure the real-time update of goods inventory, and realize accurate inventory monitoring through QR code;

[0042] The private domain traffic module is responsible for guiding consumers into the private domain space set up by the merchant. Consumers scan the QR code to enter the merchant's designated private domain traffic platform, including but not limited to WeChat official accounts and Youzan Mall, to achieve precise traffic diversion and private domain traffic accumulation;

[0043] The strategy optimization module automatically collects scanning behavior and user data, and helps merchants optimize traffic strategies and improve traffic conversion rates through data analysis.

[0044] In the second embodiment, a tag management method for private domain traffic diversion proposed by the present invention is used to implement the tag management system for private domain traffic diversion proposed in the first embodiment. The specific implementation steps are as follows:

[0045] S1. The merchant logs in to the front-end system UI platform and obtains system operation permissions. Then, the merchant enters the product ID and basic information of the clothing product into the system database. The basic information of the clothing product includes but is not limited to the product name, size, SKU (Stock Keeping Unit), inventory quantity and price;

[0046] S2. The QR code generation module uses the product ID as a unique identifier for each product, calls the basic product information in the system database, and integrates the product ID, basic product information, and marketing jump information into a unified data structure. It then generates a QR code image and prints the generated QR code on the clothing tag, ensuring that each product has an independent QR code label for subsequent scanning operations;

[0047] The information structure in the QR code includes but is not limited to:

[0048] Product code: the unique identification code of clothing products;

[0049] Basic product information: basic information of clothing products;

[0050] Marketing redirect information redirect_url: guides to the private domain traffic platform designated by the merchant;

[0051] Among them, the private domain traffic platforms designated by merchants include but are not limited to Youzan, Weimeng, official accounts, personal WeChat or independent shopping malls;

[0052] For example, the following is an example of configuring the server to integrate product ID, basic product information, and marketing redirect information into a unified data structure:

[0053] {

[0054] "ID": "220102123456";

[0055] "product_name": "Fashion T-shirt";

[0056] "price": "￥99.99";

[0057] "SKU": "TSHIRT-001";

[0058] "inventory": "50";

[0059] "redirect_url": "https: / / shop.example.com / product / 123456";

[0060] "size": "XL";

[0061] };

[0062] S3. When the goods arrive at the warehouse, the authorized merchant scans the QR code on the clothing tag using a barcode scanning device. The warehouse inventory management module automatically recognizes the product information in the QR code and enters the product information into the inventory management system.

[0063] At this point, the product status is marked as "in stock" and the inventory quantity is automatically updated. The warehouse inventory management module synchronizes this information to the merchant's warehouse management system. Merchants can view the inventory status of each product in real time to avoid errors and omissions in inventory management.

[0064] S4. After the consumer purchases the product, when the authorized merchant ships or sells the product from the warehouse, the staff scans the QR code on the clothing tag again, and the warehouse inventory management module automatically identifies the number and related information of the product shipped out of the warehouse;

[0065] The warehouse inventory management module updates the inventory status of the product to "shipped" and synchronizes it to the warehouse management system;

[0066] It should be noted that all outbound operations will be recorded in real time, and merchants can view the outbound information of each product through the front-end system UI platform, including but not limited to outbound time, destination and outbound quantity;

[0067] The warehouse inventory management module provides complete records of goods in and out of the warehouse, and supports historical record query and tracing functions. Merchants can quickly locate the in and out of the warehouse within a certain period of time based on date, product code or SKU conditions, providing support for subsequent inventory counting and financial accounting;

[0068] S5. The consumer uses WeChat, Alipay, or other scanning tools to scan the QR code on the clothing tag. The private domain traffic diversion module first determines the User-Agent information of the scanning device. If it is a smartphone (such as a WeChat mini-program), it is determined to be a customer device. The private domain traffic diversion module automatically identifies the scanning behavior and triggers different operation paths. Based on the merchant's configuration on the front-end system UI platform, the consumer will be directed to the preset private domain platform after scanning the code. The private domain traffic diversion module then issues scanning behavior monitoring instructions to the strategy optimization module.

[0069] S6. The strategy optimization module records the consumer's scanning behavior, including but not limited to scanning time, device type, and jump platform information. The strategy optimization module tracks and analyzes the consumer's behavior after scanning, such as the length of stay and purchase behavior in Youzan Mall, and generates a detailed consumer access path and behavior report;

[0070] S7. The strategy optimization module automatically generates optimization suggestions based on the scan data and analysis results, such as adjusting the jump path or adding targeted promotional activities. Merchants can use these suggestions to carry out personalized marketing push, such as recommending coupons or promotional information, guiding customers to newly launched independent shopping malls, or launching new marketing activities, etc., to ensure the flexibility and real-time nature of marketing strategies and increase repurchase rates.

[0071] In the third embodiment, the present invention proposes a tag management method for private domain traffic diversion. Compared with the second embodiment, the method further includes a permission control access rule. The specific implementation steps are as follows:

[0072] S1. The QR code generation module randomly selects four large prime numbers α, β, λ, and γ, and calculates the merchant's first-level access factor AI m =α×β, consumer first-level access factor AI c =λ×γ;

[0073] S2. The QR code generation module calculates the merchant authority factor f m =(α-1)×(β-1), consumer authority factor f c =(λ-1)×(γ-1);

[0074] S3. The QR code generation module randomly selects two integers a and b, and defines the merchant's secondary access factor AⅡ based on them m , Consumer secondary access factor AⅡ c , and satisfy AⅡ m ×a=1(mod f m ), AⅡ c ×b=1(mod f c );

[0075] Among them, 1 <a<f m And gcd(a,f m )=1,1 <b<f c And gcd(b,f c )=1, gcd() is the greatest common divisor function;

[0076] S4. Calculate merchant authority control parameters Consumer authority control parameters And {datag i , datapi , P m , P c}Store in system database;

[0077] Among them, datag i Good for any clothing item i Basic information of datap i Marketing redirect information set for merchants, || is a string connection symbol;

[0078] S5. When the private domain traffic diversion module receives the code scanning request, it automatically enters the user identity verification phase and uses the device type to identify whether the user is a merchant or a consumer:

[0079] On the server side, the private domain traffic diversion module determines the type of scanning device by reading the User-Agent information in the HTTP request header. If it is a barcode scanning gun or other system management device set up inside the system, it is determined to be a merchant device. The private domain traffic diversion module sets the merchant permission control parameter P m Sent to the warehouse inventory management module, the warehouse inventory management module is based on the merchant authority control parameter P m , get any clothing item good in the system database i Basic information of datag i , the marketing jump information datap set by the merchant i ;

[0080] On the server side, the private domain traffic diversion module determines the type of scanning device by reading the User-Agent information in the HTTP request header. If it is a smartphone or other device not set up in the system, it is determined to be a consumer device. The private domain traffic diversion module is based on the consumer permission control parameter P c , get the marketing jump information datap set by the merchant in the system database i , and guide the consumer's device to automatically jump to the private domain platform set up by the merchant;

[0081] It should be noted that the User-Agent information (user agent) in the HTTP request header is a field in the HTTP request header, which is used to identify the client software that initiates the HTTP request and its related information. This field usually contains a string, and the string is sent by the client to the server to help the server identify the client's environment and configuration, so as to return an appropriate response.

[0082] The embodiments of the present invention are described in detail above with reference to the accompanying drawings, but the present invention is not limited thereto. Various changes can be made within the scope of knowledge possessed by those skilled in the art without departing from the spirit of the present invention.

Claims

1. A tag management system for private domain traffic diversion, characterized in that: include: The front-end system UI platform is used to provide interactive functions between users and the tag management system for private domain traffic diversion; A QR code generation module, which is linked to a configuration server and automatically generates a unique QR code for each product; The warehouse inventory management module is linked to the warehouse management system to manage the entry and exit of goods and monitor inventory information through QR codes; The private domain traffic diversion module is responsible for guiding consumers into the private domain space set up by the merchant; The strategy optimization module automatically collects scanning behavior and user data, and helps merchants optimize traffic strategies through data analysis.

2. A tag management system for private domain traffic diversion according to claim 1, characterized in that: The working method of the tag management system for private domain traffic diversion includes the following specific implementation steps: S1. The merchant logs in to the front-end system UI platform to obtain system operation permissions, and then enters the product code and basic information of the clothing product into the system database. The QR code generation module calls the basic information and product code of the product in the system database, and calls the configuration server to merge the product code, basic product information and marketing jump information to generate a QR code image, and prints the generated QR code on the clothing tag; S2. When the goods arrive at the warehouse, the authorized merchant scans the QR code on the clothing tag by using a code scanning device. The warehouse inventory management module automatically obtains the basic information and product code of the goods in the QR code based on the permission control access rules, and enters the basic information and product code into the inventory management system. At this time, the status of the goods is marked as warehoused, and the inventory quantity is automatically updated; S3. After the consumer purchases, when the authorized merchant ships or sells the goods from the warehouse, the merchant scans the QR code on the clothing tag again, and the warehouse inventory management module automatically identifies the basic information and product code of the goods shipped out of the warehouse. The warehouse inventory management module updates the inventory status of the goods to "shipped" and synchronizes it to the warehouse management system; S4. The consumer uses a barcode scanning tool to scan the QR code on the clothing tag. The private domain traffic diversion module first identifies the customer's identity. Based on the permission control access rules, the private domain traffic diversion module automatically identifies the scanning behavior and guides the consumer to the preset private domain platform according to the merchant's configuration on the front-end system UI platform. After that, the private domain traffic diversion module issues a scanning behavior monitoring instruction to the strategy optimization module. S5. The strategy optimization module records consumers’ scanning behavior, tracks and analyzes consumers’ behavior after scanning, automatically generates optimization suggestions, and then guides merchants to carry out personalized marketing push.

3. A tag management system for private domain traffic diversion according to claim 2, characterized in that: The information structure of the QR code is: product code, basic product information and marketing jump information.

4. A tag management system for private domain traffic diversion according to claim 2, characterized in that: The preset private domain platform is one of Youzan, Weimeng, official account, personal WeChat or independent mall.

5. A tag management system for private domain traffic diversion according to claim 2, characterized in that: The specific implementation steps of permission control access rules are as follows: S1. The QR code generation module randomly selects four large prime numbers α, β, λ, and γ, and calculates the merchant's primary access factor AⅠ m =α×β, consumer first-level access factor AⅠ c =λ×γ; S2. The QR code generation module calculates the merchant authority factor f m =(α-1)×(β-1), consumer authority factor f c =(λ-1)×(γ-1); S3, the QR code generation module randomly selects two integers a and b, and defines the merchant's secondary access factor AⅡ m , Consumer secondary access factor AⅡ c , and satisfies AⅡ m ×a=1(mod f m )、AⅡ c ×b=1(mod f c ); Among them, 1 <a<f m And gcd(a,f m )=1,1 <b<f c And gcd(b,f c )=1, gcd() is the greatest common divisor function; S4. Calculate merchant authority control parameters Consumer authority control parameters And {datag i , datap i , P m , P c }Store in system database; Among them, datag i Good for any clothing item i Basic information, datap i Marketing jump information set for merchants, || is a string connection symbol; S5. When the private domain traffic diversion module receives the code scanning request, it automatically enters the user identity verification stage and uses the device type to identify whether the user is a merchant or a consumer: The private domain traffic diversion module reads the User-Agent information in the HTTP request header on the server side to determine the type of code scanning device. If it is a code scanning gun or other system management device set up inside the system, it is determined to be a merchant device. The private domain traffic diversion module sets the merchant permission control parameter P m Sent to the warehouse inventory management module, the warehouse inventory management module is based on the merchant authority control parameter P m , get any clothing item good in the system database i Basic information of datag i , the marketing jump information datap set by the merchant i ; The private domain traffic diversion module is on the server side. It determines the type of the scanning device by reading the User-Agent information in the HTTP request header. If it is a smartphone or other device not set up in the system, it is determined to be a consumer device. The private domain traffic diversion module is based on the consumer permission control parameter P c , get the marketing jump information datap set by the merchant in the system database i , and guide the consumer's device to automatically jump to the private domain platform set up by the merchant.

6. A tag management system for private domain traffic diversion according to claim 4, characterized in that: Marketing jump information is the path pointing to the private domain traffic platform.

7. A tag management system for private domain traffic diversion according to claim 1, characterized in that: The basic information of clothing products includes: product name, specifications, SKU, inventory quantity and price.

8. A tag management system for private domain traffic diversion according to claim 1, characterized in that: The warehouse inventory management module provides complete records of goods in and out of the warehouse, and has the function of historical record query and tracing. Merchants can quickly locate the goods in and out of the warehouse within a certain period of time based on date, product code or SKU conditions.

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