A copy processing method and device, a storage medium and an electronic device

Abstract

The present specification provides a copy processing method and device, a storage medium and an electronic equipment. The method comprises: obtaining a transaction party identifier in a promotion copy generation instruction, obtaining transaction party characteristics and copy requirement characteristics of the transaction party identifier, inputting the transaction party characteristics and the copy requirement characteristics into a copy generation model to obtain a promotion copy set corresponding to the transaction party identifier, obtaining a selection operation for the promotion copy set, determining a target promotion copy, and transmitting the target promotion copy to a promotion device corresponding to the transaction party identifier for output. By using the present specification, the convenience and practicality of the transaction party in transaction promotion are improved.

Description

Technical Field

[0001] This specification relates to the field of computer technology, and more specifically, to a document processing method, apparatus, storage medium, and electronic device in the field of computer technology. Background Technology

[0002] Nowadays, with the continuous development of the economy, businesses will adopt various methods of promotion in order to increase sales and attract consumers to their businesses. However, for some small businesses, how to promote in a low-cost way has become an urgent problem to be solved. Summary of the Invention

[0003] This specification provides a copywriting processing method, apparatus, storage medium, and electronic device. The method enables users to obtain target promotional copy for publicity by providing the characteristics of the transaction party and the required copywriting characteristics. Then, the copywriting generation model generates copy that meets the needs of the transaction party based on the characteristics of the transaction party, achieving effective publicity in a low-cost manner, thereby improving the convenience and practicality of the transaction party in carrying out publicity.

[0004] Firstly, a text processing method is provided, which includes:

[0005] Obtain the transaction party identifier from the promotional copy generation instruction, and obtain the transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0006] The transaction party characteristics and the copywriting requirement characteristics are input into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier;

[0007] The selection operation for the set of promotional copy is obtained, the target promotional copy is determined, and the target promotional copy is transmitted to the promotional device corresponding to the transaction party identifier for output.

[0008] The above technical solution enables a set of promotional copy to be generated by a copy generation model based on the characteristics of the business party and the copy requirements. The target promotional copy is then selected from the set, and the promotional device outputs the target copy. This allows users to obtain target promotional copy by providing the characteristics of the business party and the required copy requirements. The copy generation model then generates copy that meets the needs of the business party based on its characteristics, achieving effective promotion at low cost and improving the convenience and practicality of promotional activities for the business party.

[0009] In conjunction with the first aspect, in some possible implementations, obtaining the transaction party identifier from the promotional copy generation instruction, and obtaining the transaction party characteristics and copy requirement characteristics of the transaction party identifier, includes:

[0010] In response to the instruction to generate promotional copy, determine the transaction party identifier included in the instruction to generate promotional copy;

[0011] Based on the transaction party identifier, a search is performed in the transaction database to obtain the transaction party characteristics corresponding to the transaction party identifier;

[0012] The promotional copy generation instruction is parsed to obtain the copy requirement features in the promotional copy generation instruction.

[0013] The above technical solution obtains the characteristics of the business party and the copywriting requirements corresponding to the business party. The characteristics of the business party are used as the data basis for generating the target promotional copy, and the conditions for generating the target promotional copy are determined according to the copywriting requirements. In this way, the promotional copy that meets the needs of the business party can be obtained based on the characteristics of the business party and the copywriting requirements, thereby improving the accuracy of the generated target promotional copy.

[0014] In combination with the first aspect and the above implementation methods, in some possible implementation methods, the response before the promotional copy generation instruction further includes:

[0015] Output query information to the transaction party corresponding to the transaction party identifier, and obtain the transaction party data input by the transaction party in response to the query information;

[0016] Feature extraction is performed on the transaction data to obtain the transaction features of the transaction party;

[0017] Establish a correspondence between the transaction party characteristics and the transaction party identifier, and store the transaction party characteristics and the transaction party identifier in the transaction database.

[0018] By employing the above technical solution, and based on the interaction with the parties involved, accurate characteristics of the parties involved can be obtained for generating target promotional copy, thereby improving the accuracy of generating target promotional copy based on these characteristics.

[0019] In combination with the first aspect and the above implementation methods, in some possible implementation methods, before inputting the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model, the method further includes:

[0020] Obtain the copy generation rules from the copy requirement features;

[0021] The step of inputting the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier includes:

[0022] Input the copy generation rules, the transaction party characteristics, and the copy requirement characteristics into the copy generation model;

[0023] The copy generation model is used to determine at least one target copy template based on the copy generation rules and the copy requirement characteristics;

[0024] The copy generation model is used to substitute the characteristics of the transaction party into each of the target copy templates to obtain the set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

[0025] Through the above technical solution, the copy generation rules for generating promotional copy are determined to meet the conditions for the business party to output the target promotional copy, thereby generating the target promotional copy required by the business party and improving the user experience of the business party in generating promotional copy based on the copy generation model.

[0026] Combining the first aspect and the above implementation methods, in some possible implementation methods, the copywriting requirement features include at least one requirement type, and the step of using the copywriting generation model to determine at least one target copywriting template based on the copywriting generation rules and the copywriting requirement features includes:

[0027] The copy generation model is used to determine at least one candidate copy template for each of the aforementioned requirement types based on the copy requirement characteristics.

[0028] Based on the copy generation rules, each candidate copy template is filtered to obtain the target copy template corresponding to each requirement type.

[0029] In combination with the first aspect and the above implementation methods, in some possible implementation methods, the step of transmitting the target promotional copy to the promotional device corresponding to the transaction party identifier for output includes:

[0030] The receiving party selects the type of transaction to determine the output method of the target promotional copy.

[0031] If the output method is voice output, the target promotional copy is transmitted to the audio output device, and the target promotional copy is output using the audio output device;

[0032] If the output method is text output, the target promotional copy is transmitted to the text output device, and the target promotional copy is output using the text output device.

[0033] In combination with the first aspect and the above-described implementation methods, in some possible implementation methods, the step of outputting the target promotional text using the audio output device includes:

[0034] Obtain pedestrian detection results for the geographical area where the transaction party is located;

[0035] If the pedestrian detection result indicates that a pedestrian has passed through the geographical area, then control the audio output device to output the target promotional text;

[0036] If the pedestrian detection result indicates that no pedestrians have passed through the geographical area, then the audio output device is controlled to stop outputting the target promotional text.

[0037] The above technical solution controls the audio output device to turn on or off based on pedestrian detection, thereby enabling targeted output of promotional texts, reducing potential disturbances to residents caused by the output of such texts, and improving the user experience.

[0038] In combination with the first aspect and the above implementation methods, in some possible implementation methods, before obtaining the transaction party identifier in the promotional copy generation instruction, the method further includes:

[0039] Create sample training data with identical content, and input the sample training data into the copywriting generation model to generate duplicate identification markers;

[0040] After inputting the transaction characteristics and the copywriting requirement characteristics into the copywriting generation model, the method further includes:

[0041] Based on the duplicate identification identifier, a copy generation model is used to identify duplicate data in the transaction party characteristics and the copy requirement characteristics.

[0042] Remove duplicate data from the transaction party characteristics and the copywriting requirement characteristics.

[0043] The above technical solution generates duplicate identification tags during the training process of the copywriting generation model. Based on the duplicate identification tags, duplicate data in the transaction characteristics and copywriting requirement characteristics are removed, thus avoiding the copywriting generation model from processing duplicate data and improving the data processing efficiency of the copywriting generation model.

[0044] In combination with the first aspect and the above implementation methods, in some possible implementation methods, before obtaining the transaction party identifier in the promotional copy generation instruction, the method further includes:

[0045] If a task anomaly occurs during the training of the copywriting generation model, the abnormal training data that caused the task anomaly will be removed from the training sample data set, and the copywriting generation model will be trained based on the training sample data set with the abnormal training data removed.

[0046] The copy generation model is trained on the abnormal training data until it can process the abnormal training data.

[0047] Through the above technical solution, abnormal training data is specially processed during the training process of the copywriting generation model, so as to avoid the impact of abnormal training data on the training of the copywriting generation model and improve the training efficiency of the copywriting generation model.

[0048] Secondly, a document processing device is provided, the device comprising:

[0049] The feature acquisition unit is used to acquire the transaction party identifier in the promotional copy generation instruction, and to acquire the transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0050] The copywriting generation unit is used to input the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier;

[0051] The copy output unit is used to obtain the selection operation for the set of promotional copy, determine the target promotional copy, and transmit the target promotional copy to the promotional device corresponding to the transaction party identifier for output.

[0052] Thirdly, a computer program product is provided, comprising: computer program code, which, when run on a computer, causes the computer to perform the methods described in the first aspect or any possible implementation thereof.

[0053] Fourthly, a computer-readable storage medium is provided that stores computer program code, which, when executed on a computer, causes the computer to perform the methods described in the first aspect or any possible implementation thereof.

[0054] Fifthly, an electronic device is provided, comprising: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to execute the steps of the method described above. Attached Figure Description

[0055] Figure 1 This is a system architecture diagram of a document processing method provided in the embodiments of this specification;

[0056] Figure 2 This is a flowchart illustrating a document processing method provided in the embodiments of this specification;

[0057] Figure 3 This is a flowchart illustrating a document processing method provided in the embodiments of this specification;

[0058] Figure 4 This is an example diagram illustrating the removal of duplicate data provided in the embodiments of this specification;

[0059] Figure 5 This is an example diagram illustrating the method of determining a target copy template provided in the embodiments of this specification;

[0060] Figure 6 This is an example diagram illustrating the generation of promotional copy provided in the embodiments of this specification;

[0061] Figure 7 This is a schematic diagram of the structure of a document processing device provided in the embodiments of this specification;

[0062] Figure 8 This is a schematic diagram of the structure of a document processing device provided in the embodiments of this specification;

[0063] Figure 9 This is a schematic diagram of the structure of an electronic device provided in the embodiments of this specification. Detailed Implementation

[0064] The technical solutions in this specification will now be described clearly and in detail with reference to the accompanying drawings. In the description of the embodiments in this specification, unless otherwise stated, " / " indicates "or," for example, A / B can mean A or B. "And / or" in the text is merely a description of the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A existing alone, A and B existing simultaneously, and B existing alone. Furthermore, in the description of the embodiments in this specification, "multiple" refers to two or more than two.

[0065] Hereinafter, the terms "first" and "second" are used for descriptive purposes only and should not be construed as implying or suggesting relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature.

[0066] Figure 1 This is a system architecture diagram of a document processing method provided in the embodiments of this specification. For example... Figure 1As shown in the embodiments of this specification, the text processing method can be applied to terminal devices to realize the process of generating target promotional text for a business. The system structure provided in the embodiments of this specification mainly includes a terminal device 10, a business entity 20, a text generation model 30, and a promotional device 40. The terminal device 10 can be a device with data processing capabilities, such as a personal computer, smartphone, or tablet computer. The text generation model 30 can be a large language model with text generation capabilities. Specifically, it can be set in the terminal device 10 or in a server corresponding to the terminal device 10, and the text processing is performed through data transmission between the terminal device 10 and the server. The specific configuration can be determined according to actual conditions. The promotional device 40 can be a device with text output capabilities, such as an audio output device like a speaker or a text output device.

[0067] In related technologies, when promoting a business, the methods used are either to play simple and straightforward text through loudspeakers or to spend a lot of money to customize text for promotion, which cannot achieve effective promotion at a low cost.

[0068] Through the embodiments of this specification, user 20 issues a promotional copy generation instruction to terminal device 10. Terminal device 10 obtains the transaction party identifier in the promotional copy generation instruction, and obtains the transaction party characteristics and copy requirement characteristics corresponding to the transaction party identifier. The transaction party characteristics can be stored on terminal device 10 or on a server that provides copy generation software. The transaction party characteristics and copy requirement characteristics are input into copy generation model 30 to obtain the promotional copy set corresponding to the transaction party identifier output by copy generation model 30. User 20's selection operation on the promotional copy set is obtained, the target promotional copy is determined, and the target promotional copy is split into the promotional device 40 corresponding to the digital transaction party identifier and output. Thus, the copy generation model generates copy that meets the needs of the transaction party based on the transaction party characteristics, achieving effective promotion in a low-cost manner, thereby improving the convenience and practicality of the transaction party in promotion.

[0069] based on Figure 1 The system architecture shown below will be combined with Figures 2-6 This document provides a detailed description of the text processing methods provided in the embodiments of this specification.

[0070] Please see Figure 2 This is a flowchart illustrating a document processing method provided in an embodiment of this specification. Figure 2 As shown, the method in the embodiments of this specification may include the following steps S102-S106.

[0071] S102, Obtain the transaction party identifier in the promotional copy generation instruction, and obtain the transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0072] In one embodiment, a promotional copy generation instruction input by the user is obtained. This instruction can be a command input by a business party to generate promotional copy on a terminal device, which then generates the instruction in response. The business party can input the command via voice or through an operation performed on the terminal device's display interface, depending on the specific situation. The terminal device parses the promotional copy generation instruction to obtain the business party identifier. This identifier can be used to identify the business party, such as its name or code. Based on the business party identifier, the device then obtains the business party characteristics and copywriting requirement characteristics. The business party characteristics can be relevant characteristics of the business party corresponding to the business party identifier pre-stored in the terminal device or server, such as the business party's business type, the business party's environment information, and the business party's customer information. The copywriting requirement characteristics can be the requirements set by the business party for generating the copy, such as copywriting type, language type, and copywriting style.

[0073] S104. Input the characteristics of the transaction party and the characteristics of the copywriting requirements into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier.

[0074] In one embodiment, the characteristics of the transaction party and the characteristics of the copywriting requirements are input into the copywriting generation model. The copywriting generation model can be a pre-trained large language model with copywriting generation capabilities. The copywriting generation model generates copywriting based on the characteristics of the transaction party and the characteristics of the copywriting requirements, resulting in a set of promotional copywriting corresponding to the transaction party identifier. The set of promotional copywriting includes at least one promotional copywriting, which can be copywriting used to promote the characteristics of the transaction party and meets the characteristics of the copywriting requirements.

[0075] Specifically, the method for the copywriting generation model to generate a set of promotional copywriting can be as follows: determine at least one copywriting framework based on the copywriting requirement characteristics, obtain the corresponding content in the characteristics of the business party based on the copywriting framework, generate at least one promotional copywriting, and then obtain a set of promotional copywriting corresponding to the business party identifier based on each promotional copywriting.

[0076] S106, obtain the selection operation for the set of promotional copy, determine the target promotional copy, and transmit the target promotional copy to the promotional device corresponding to the transaction party identifier for output;

[0077] In one embodiment, a set of promotional copy is output to the transaction party, and the transaction party's selection operation for each promotional copy in the set is obtained. The target promotional copy is determined based on the selection operation. The target promotional copy can be one or more promotional copies corresponding to the selection operation in the set of promotional copy. The target promotional copy is transmitted to the promotional device identified by the transaction party, and the promotional device outputs the target promotional copy. The promotional device can be a device with promotional copy output function, such as an audio playback device or a text output device, etc., and can be set according to the actual situation.

[0078] In the embodiments of this specification, a set of promotional copy is generated by a copy generation model based on the characteristics of the transaction party and the copy requirements. A target promotional copy is then determined within the set based on the selection criteria. The promotional device outputs the target promotional copy. This allows users to obtain target promotional copy for promotion by providing the characteristics of the transaction party and the required copy requirements. The copy generation model then generates copy that meets the needs of the transaction party based on its characteristics, achieving effective promotion at a low cost. This improves the convenience and practicality of promotion for the transaction party.

[0079] The following will combine Figure 3 The following is a detailed description of a document processing method provided in the embodiments of this specification, using specific examples.

[0080] S202, in response to the promotional copy generation instruction, determine the transaction party identifier of the transaction party included in the promotional copy generation instruction;

[0081] In one embodiment, a promotional copy generation instruction input by the user is obtained. This instruction can be a command input by the transaction party to the terminal device, which then generates the instruction in response to the command. The transaction party can input the command via voice or through an operation performed on the terminal device's display interface, depending on the specific circumstances. The terminal device parses the promotional copy generation instruction to obtain the transaction party identifier from the instruction. This identifier can be used to identify the transaction party, specifically the transaction party's name or code.

[0082] Specifically, the method for generating promotional copywriting generation instructions based on voice input can be as follows: by inputting the promotional copywriting generation command by voice, the voice semantic module in the terminal device recognizes the promotional copywriting generation command, determines the meaning represented by the promotional copywriting command, and generates promotional copywriting generation instructions based on the promotional copywriting generation command.

[0083] Among them, the transaction party identifier can be an identifier that refers to the transaction party that is pre-stored in the terminal device. When generating the promotional copy generation instruction, the promotional copy generation instruction is generated based on the transaction party identifier and the characteristics of the copy requirements.

[0084] It should be noted that the transaction party identifier in the instruction to generate promotional copy can be executed by the transaction service module. The transaction service module can be a module in the terminal device used to process the generation and maturation of promotional copy, or it can be a module set in the server. The specific setting can be determined according to the actual situation.

[0085] S204, Search the transaction database based on the transaction identifier to obtain the transaction characteristics corresponding to the transaction identifier;

[0086] In one embodiment, a search is performed in the transaction database based on the transaction party identifier to obtain the transaction party characteristics corresponding to the transaction party identifier. The transaction database can be a database used to store the transaction party characteristics corresponding to the transaction party identifier. The transaction party characteristics can be relevant features of the transaction party corresponding to the transaction party identifier that are pre-stored in the transaction database, specifically the transaction type of the transaction party, the environmental information of the transaction party, and the customer information of the transaction party, etc.

[0087] Among them, the transaction type can be the type of business operated by the party, such as catering, barbershop, convenience store, fruit and vegetable store, etc.; the environmental information can be the geographical area where the party is located, or the characteristics of the geographical area, such as the first YY store in XX city, etc.; the customer information can be the customer type of the party, such as new and old customers, etc.

[0088] Furthermore, a feasible method for storing transaction party features in a transaction database can be as follows: output query information to the transaction party corresponding to the transaction party identifier, obtain the transaction party data input by the transaction party in response to the query information, extract features from the transaction party data, obtain the transaction party features of the transaction party, establish a correspondence between the transaction party features and the transaction party identifier, and store the transaction party features and the transaction party identifier in the transaction database.

[0089] The query information can be used to output information to the transaction party to obtain data from the transaction party, such as the transaction party's name and transaction type. The query information can be in text or audio data format, depending on the specific requirements. The transaction party data is obtained by the speech and semantic module through speech and semantic recognition of the data obtained after receiving the transaction party's response to the query information. The transaction party features are the features obtained after feature extraction from the transaction party data; the feature extraction method can be set according to the specific requirements.

[0090] S206, parse the promotional copy generation instruction and obtain the copy requirement characteristics in the promotional copy generation instruction;

[0091] In one embodiment, the obtained promotional copy generation instruction is parsed to obtain the copy requirement characteristics within the instruction. These characteristics represent the user's requirements for generating copy for a specific business, and can include copy type, language type, and copy style. Specifically, the copy type can be the application scenario of the generated copy, such as copy suitable for text output or copy suitable for audio output; the language type can be the language of the generated copy, such as Chinese characters, English, or local dialects; and the copy style can be the language style of the generated copy, such as a caring tone or a passionate tone.

[0092] S208, Obtain copy generation rules from the copy requirements features;

[0093] In one embodiment, the copy generation rules in the copy requirements are obtained. The copy generation rules can be rules used to limit the copy generation model to generate copy. Specifically, they can be regular expressions used to limit the character types that can be used in the generated copy. For example, they can limit the use of Chinese characters, numbers and punctuation marks to generate copy. The specific settings can be set according to the actual situation.

[0094] It is understandable that if the method used by the transaction party to output the copy is audio output, then special symbols cannot be output. Therefore, the corresponding copy generation rule can be "limited to the use of non-special symbols for copy generation", etc.

[0095] S210, Input the copy generation rules, transaction characteristics, and copy requirement characteristics into the copy generation model;

[0096] In one embodiment, copy generation rules, transaction features, and copy requirement features are input into a pre-trained copy generation model. The copy generation model uses a duplicate identification flag to identify duplicate data in the transaction features and copy requirement features, and removes duplicate data from the transaction features and copy requirement features. The duplicate identification flag can be a flag used to identify duplicate data. After removing duplicate data from the transaction features and copy requirement features, only one duplicate data item is retained in the transaction features and copy requirement features, so as to avoid the copy generation model processing duplicate data and improve the data processing efficiency of the copy generation model.

[0097] Specifically, the method for generating duplicate identification tags can be as follows: create sample training data with identical content, input the sample training data into the copywriting generation model, generate duplicate identification tags, and then identify the sample training data by setting a unique mapping relationship for each sample training data, thereby enabling the copywriting generation model to identify duplicate data.

[0098] For example, such as Figure 4 As shown, Figure 4 The transaction party characteristics include three “AAA”, two “BBB”, two “DDD”, and one “CCC”. Then, based on the duplicate identification flag, duplicate data in the transaction party characteristics are removed, resulting in transaction party characteristics that retain only one “AAA”, one “BBB”, one “DDD”, and one “CCC”.

[0099] Furthermore, to improve the training efficiency of the copywriting generation model, a feasible method is as follows: if task anomalies occur during the training process, the abnormal training data causing the anomalies is removed from the training sample dataset. The copywriting generation model is then trained based on the training sample dataset with the abnormal training data removed, and the model is trained on the abnormal training data until it can handle the abnormal training data. It is understandable that removing abnormal training data from the training sample dataset prevents it from affecting the training process of the copywriting generation model based on other training sample data in the dataset. By training specifically on the abnormal training data, the training efficiency of the copywriting generation model is improved.

[0100] S212, Using a copywriting generation model, at least one target copywriting template is determined based on copywriting generation rules and copywriting requirement characteristics;

[0101] In one embodiment, a copywriting generation model is used to filter the copywriting templates included in the copywriting generation model based on copywriting generation rules and copywriting requirement characteristics to obtain at least one target copywriting template. The target copywriting template can be the copywriting template indicated by the copywriting requirement characteristics. It should be noted that one or more candidate copywriting templates can be determined for the copywriting requirement characteristics, such as copywriting templates for new customers, copywriting templates for old customers, copywriting templates for discounts, etc., which are specifically determined according to the copywriting requirement characteristics input by the transaction party.

[0102] Specifically, the method for determining the target copywriting template can be as follows: A copywriting generation model is used to determine at least one candidate copywriting template for each requirement type based on copywriting requirement characteristics. Then, each candidate copywriting template is filtered based on copywriting generation rules to obtain the target copywriting template corresponding to each requirement type. The candidate copywriting templates can be templates pre-stored in the copywriting generation model, or templates found on a server or the internet based on the copywriting generation requirements. It is understandable that, since the candidate copywriting templates determined based on copywriting requirement characteristics are applicable to multiple output methods, it is necessary to filter the candidate copywriting templates using copywriting generation rules to obtain the target copywriting template suitable for the business party's output copywriting.

[0103] For example, such as Figure 5 As shown, Figure 5 Based on the copy generation rule "Chinese character generation", the candidate copy templates "Template 1 Chinese characters" and "Template 2 English" were filtered, and "Template 1 Chinese characters" was determined as the target copy template.

[0104] S214, The copy generation model is used to input the characteristics of the transaction party into each target copy template to obtain the set of promotional copy corresponding to the transaction party identifier output by the copy generation model;

[0105] In one embodiment, a copy generation template is used to substitute the characteristics of the transaction party into the corresponding target copy template to generate the promotional copy corresponding to each target copy template, so as to obtain the set of promotional copy corresponding to the transaction party identifier, which is composed of each promotional copy, output by the copy generation model.

[0106] The promotional copy can be obtained by extracting the corresponding features from the business characteristics based on the target copy template, and then merging these features with the target copy template to obtain the promotional copy corresponding to the target copy template.

[0107] For example, such as Figure 6 As shown, Figure 6 The target copy template in the text is "Special Offer, New Customer XX, We Invite You to Purchase". Then, we obtain the copy requirement feature for new customers "Enjoy 20% Discount" from the transaction characteristics. Substituting the feature for new customers into the target copy template, we get the promotional copy for new customers "Special Offer, New Customers Enjoy 20% Discount, We Invite You to Purchase".

[0108] S216, obtain the selection operation for the set of promotional copy, determine the target promotional copy, and transmit the target promotional copy to the promotional device corresponding to the transaction party identifier for output;

[0109] In one embodiment, the set of promotional copy output by the copy generation model is displayed on the terminal device of the transaction party. The transaction party's selection operation on the set of promotional copy is obtained, and the target promotional copy corresponding to the selection operation is determined. The selection operation can be an operation by the transaction party to select from each promotional copy in the set; specifically, it can be a selection via voice input or a click operation on the terminal device's display interface, which can be set according to the actual situation. The target promotional copy can be the promotional copy determined for output based on the transaction party's selection operation. There can be one or more target promotional copies. The target promotional copy is transmitted to the promotional device corresponding to the transaction party's identifier for output. The promotional device can be a device pre-set by the transaction party and bound to the transaction party's identifier, such as an audio output device like a speaker for audio output, or a text output device like a light board for text output, which can be set according to the actual situation.

[0110] Specifically, the method for the promotional device to output the target promotional copy can be as follows: receive the transaction type selection operation, determine the output method of the target promotional copy, if the output method is voice output, then transmit the target promotional copy to the audio output device and output the target promotional copy using the audio output device; if the output method is text output, then transmit the target promotional copy to the text output device and output the target promotional copy using the text output device.

[0111] Furthermore, if the promotional device is an audio output device, it acquires pedestrian detection results for the geographical area where the business is located. If the acquired pedestrian detection results indicate that pedestrians have passed through the geographical area, it controls the audio output device to output the target promotional text. If the acquired pedestrian detection results indicate that no pedestrians have passed through the geographical area, it controls the audio output device to stop outputting the target promotional text. This achieves targeted output of promotional text to pedestrians, while stopping output when no pedestrians have passed through the geographical area where the business is located, reducing the impact of the business's output of the target promotional text on the surrounding area and avoiding disturbance to residents.

[0112] The pedestrian detection result can be the number of pedestrians detected within a geographical area by devices such as infrared sensors installed at the business location. The geographical area can be a preset distance in front of the business location, such as a 20-meter radius around the business's storefront, and can be set according to the actual situation.

[0113] Furthermore, the system obtains information on how the business party uses the target promotional copy, determines the copy evaluation of the target promotional copy, and feeds the copy generation model back to the model for training. The usage information can include the number of times the business party uses promotional equipment to output the target promotional copy, or the change in revenue for the corresponding business after the business party uses promotional equipment to output the target promotional copy, and the effect of the target promotional copy can be determined based on the change in revenue.

[0114] Understandably, if the usage indicator shows that the target promotional copy is used more than or equal to a preset number of times, or has a revenue-increasing effect on the business, then the target promotional copy will be used as a positive training sample to train the copy generation model. If the usage indicator shows that the target promotional copy is used less than a preset number of times, or has no revenue-increasing effect on the business, then the target promotional copy will be used as a negative training sample to train the copy generation model. The training method for the copy generation model can be set according to the actual situation.

[0115] In the embodiments of this specification, a set of promotional copywriting is generated by a copywriting generation model based on the characteristics of the transaction party and the copywriting requirements. Target promotional copywriting is determined from this set based on the selection criteria, and the target promotional copywriting is output by the promotional device. This allows users to obtain target promotional copywriting for promotion by providing transaction party characteristics and required copywriting features. The copywriting generation model then generates copywriting that meets the needs of the transaction party based on its characteristics, achieving effective promotion at a low cost and improving the convenience and practicality of transaction promotion. Furthermore, by setting copywriting generation rules, the copywriting generation model generates promotional copywriting that meets the needs of the transaction party, thereby improving the user experience. Furthermore, the audio output device is controlled to turn on or off based on pedestrian detection, enabling targeted output of target promotional copywriting and reducing potential disturbances to residents caused by outputting target promotional copywriting, further improving the user experience. In addition, by optimizing the training process of the copy generation model and training the model based on the usage of target promotional copy by the business parties, the quality of the promotional copy generated by the copy generation model can be improved.

[0116] based on Figure 1 The system architecture will be discussed below. Figure 7 and Figure 8 This specification provides a detailed description of the document processing apparatus provided in the embodiments. It should be noted that... Figure 7 The document processing device 1 in the document is used to execute the instructions in this manual. Figures 2-6The methods shown in the embodiments are illustrated for ease of explanation, showing only the parts related to the embodiments of this specification. For specific technical details not disclosed, please refer to this specification. Figures 2-6 The example shown.

[0117] The feature acquisition unit 11 is used to acquire the transaction party identifier in the promotional copy generation instruction, and acquire the transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0118] The copywriting generation unit 12 is used to input the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier;

[0119] The copy output unit 13 is used to obtain the selection operation for the set of promotional copy, determine the target promotional copy, and transmit the target promotional copy to the promotional device corresponding to the transaction party identifier for output.

[0120] Optionally, the feature acquisition unit 11 is also used for:

[0121] In response to the instruction to generate promotional copy, determine the transaction party identifier included in the instruction to generate promotional copy;

[0122] Based on the transaction party identifier, a search is performed in the transaction database to obtain the transaction party characteristics corresponding to the transaction party identifier;

[0123] The promotional copy generation instruction is parsed to obtain the copy requirement features in the promotional copy generation instruction.

[0124] Optionally, the feature acquisition unit 11 is also used for:

[0125] Output query information to the transaction party corresponding to the transaction party identifier, and obtain the transaction party data input by the transaction party in response to the query information;

[0126] Feature extraction is performed on the transaction data to obtain the transaction features of the transaction party;

[0127] Establish a correspondence between the transaction party characteristics and the transaction party identifier, and store the transaction party characteristics and the transaction party identifier in the transaction database.

[0128] Optionally, the copywriting generation unit 12 is also used for:

[0129] Obtain the copy generation rules from the copy requirement features;

[0130] Input the copy generation rules, the transaction party characteristics, and the copy requirement characteristics into the copy generation model;

[0131] The copy generation model is used to determine at least one target copy template based on the copy generation rules and the copy requirement characteristics;

[0132] The copy generation model is used to substitute the characteristics of the transaction party into each of the target copy templates to obtain the set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

[0133] Optionally, the copywriting generation unit 12 is also used for:

[0134] The copy generation model is used to determine at least one candidate copy template for each of the aforementioned requirement types based on the copy requirement characteristics.

[0135] Based on the copy generation rules, each candidate copy template is filtered to obtain the target copy template corresponding to each requirement type.

[0136] Optionally, the copy output unit 13 is also used for:

[0137] The receiving party selects the type of transaction to determine the output method of the target promotional copy.

[0138] If the output method is voice output, the target promotional copy is transmitted to the audio output device, and the target promotional copy is output using the audio output device;

[0139] If the output method is text output, the target promotional copy is transmitted to the text output device, and the target promotional copy is output using the text output device.

[0140] Optionally, the copy output unit 13 is also used for:

[0141] Obtain pedestrian detection results for the geographical area where the transaction party is located;

[0142] If the pedestrian detection result indicates that a pedestrian has passed through the geographical area, then control the audio output device to output the target promotional text;

[0143] If the pedestrian detection result indicates that no pedestrians have passed through the geographical area, then the audio output device is controlled to stop outputting the target promotional text.

[0144] Optional, such as Figure 8 As shown, the document processing device 1 also includes a model training unit 14, used for:

[0145] Create sample training data with identical content, and input the sample training data into the copywriting generation model to generate duplicate identification markers;

[0146] Optionally, the copywriting generation unit 12 is also used for:

[0147] Based on the duplicate identification identifier, a copy generation model is used to identify duplicate data in the transaction party characteristics and the copy requirement characteristics.

[0148] Remove duplicate data from the transaction party characteristics and the copywriting requirement characteristics.

[0149] Optionally, model training unit 14 is also used for:

[0150] If a task anomaly occurs during the training of the copywriting generation model, the abnormal training data that caused the task anomaly will be removed from the training sample data set, and the copywriting generation model will be trained based on the training sample data set with the abnormal training data removed.

[0151] The copy generation model is trained on the abnormal training data until it can process the abnormal training data.

[0152] In the embodiments of this specification, a set of promotional copywriting is generated by a copywriting generation model based on the characteristics of the transaction party and the copywriting requirements. Target promotional copywriting is determined from this set based on the selection criteria, and the target promotional copywriting is output by the promotional device. This allows users to obtain target promotional copywriting for promotion by providing transaction party characteristics and required copywriting features. The copywriting generation model then generates copywriting that meets the needs of the transaction party based on its characteristics, achieving effective promotion at a low cost and improving the convenience and practicality of transaction promotion. Furthermore, by setting copywriting generation rules, the copywriting generation model generates promotional copywriting that meets the needs of the transaction party, thereby improving the user experience. Furthermore, the audio output device is controlled to turn on or off based on pedestrian detection, enabling targeted output of target promotional copywriting and reducing potential disturbances to residents caused by outputting target promotional copywriting, further improving the user experience. In addition, by optimizing the training process of the copy generation model and training the model based on the usage of target promotional copy by the business parties, the quality of the promotional copy generated by the copy generation model can be improved.

[0153] This specification also provides a computer storage medium that can store multiple program instructions, which are adapted to be loaded and executed by a processor as described above. Figures 1-6 The method steps of the illustrated embodiment can be found in the following documentation for detailed execution. Figures 1-6 The specific details of the illustrated embodiments will not be elaborated here.

[0154] This specification also provides an embodiment of a computer program product, which stores at least one instruction, the at least one instruction being loaded and executed by the processor as described above. Figures 1-6 The item recommendation model training method described in the illustrated embodiment can be found in the following documentation for a detailed execution process. Figures 1-6 The specific details of the illustrated embodiments will not be elaborated here.

[0155] Please see Figure 9 This document provides a schematic diagram of the structure of an electronic device as an embodiment of the present specification. Figure 9 As shown, the electronic device 1000 may include: at least one processor 1001, such as a CPU; at least one network interface 1004; an input / output interface 1003; a memory 1005; and at least one communication bus 1002. The communication bus 1002 is used to enable communication between these components. The network interface 1004 may optionally include a standard wired interface or a wireless interface (such as a Wi-Fi interface). The memory 1005 may be high-speed RAM or non-volatile memory, such as at least one disk drive. Optionally, the memory 1005 may also be at least one storage device located remotely from the aforementioned processor 1001. Figure 9 As shown, the memory 1005, which serves as a computer storage medium, may include an operating system, a network communication module, an input / output interface module, and a document processing application.

[0156] exist Figure 9 In the electronic device 1000 shown, the input / output interface 1003 is mainly used to provide an input interface for the user and to obtain the user input data.

[0157] In one embodiment, processor 1001 can be used to invoke a document processing application stored in memory 1005 and specifically perform the following operations:

[0158] Obtain the transaction party identifier from the promotional copy generation instruction, and obtain the transaction party characteristics and copy requirement characteristics of the transaction party identifier;

[0159] The transaction party characteristics and the copywriting requirement characteristics are input into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier;

[0160] The selection operation for the set of promotional copy is obtained, the target promotional copy is determined, and the target promotional copy is transmitted to the promotional device corresponding to the transaction party identifier for output.

[0161] Optionally, when the processor 1001 executes the instruction to obtain the transaction party identifier in the instruction to obtain the promotional copy generation, and obtains the transaction party characteristics and copy requirement characteristics of the transaction party identifier, it specifically performs the following operations:

[0162] In response to the instruction to generate promotional copy, determine the transaction party identifier included in the instruction to generate promotional copy;

[0163] Based on the transaction party identifier, a search is performed in the transaction database to obtain the transaction party characteristics corresponding to the transaction party identifier;

[0164] The promotional copy generation instruction is parsed to obtain the copy requirement features in the promotional copy generation instruction.

[0165] Optionally, before executing the instruction to generate the promotional copy, the processor 1001 also performs the following operations:

[0166] Output query information to the transaction party corresponding to the transaction party identifier, and obtain the transaction party data input by the transaction party in response to the query information;

[0167] Feature extraction is performed on the transaction data to obtain the transaction features of the transaction party;

[0168] Establish a correspondence between the transaction party characteristics and the transaction party identifier, and store the transaction party characteristics and the transaction party identifier in the transaction database.

[0169] Optionally, before inputting the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model, the processor 1001 also performs the following operations:

[0170] Obtain the copy generation rules from the copy requirement features;

[0171] When processor 1001 inputs the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier, it specifically performs the following operations:

[0172] Input the copy generation rules, the transaction party characteristics, and the copy requirement characteristics into the copy generation model;

[0173] The copy generation model is used to determine at least one target copy template based on the copy generation rules and the copy requirement characteristics;

[0174] The copy generation model is used to substitute the characteristics of the transaction party into each of the target copy templates to obtain the set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

[0175] Optionally, the copywriting requirement features include at least one requirement type. When the processor 1001 executes the operation of determining at least one target copywriting template based on the copywriting generation rules and the copywriting requirement features using the copywriting generation model, it specifically performs the following operations:

[0176] The copy generation model is used to determine at least one candidate copy template for each of the aforementioned requirement types based on the copy requirement characteristics.

[0177] Based on the copy generation rules, each candidate copy template is filtered to obtain the target copy template corresponding to each requirement type.

[0178] Optionally, when the processor 1001 executes the operation of transmitting the target promotional copy to the promotional device corresponding to the transaction party identifier for output, it specifically performs the following operations:

[0179] The receiving party selects the type of transaction to determine the output method of the target promotional copy.

[0180] If the output method is voice output, the target promotional copy is transmitted to the audio output device, and the target promotional copy is output using the audio output device;

[0181] If the output method is text output, the target promotional copy is transmitted to the text output device, and the target promotional copy is output using the text output device.

[0182] Optionally, when the processor 1001 executes the output of the target promotional copy using the audio output device, it specifically performs the following operations:

[0183] Obtain pedestrian detection results for the geographical area where the transaction party is located;

[0184] If the pedestrian detection result indicates that a pedestrian has passed through the geographical area, then control the audio output device to output the target promotional text;

[0185] If the pedestrian detection result indicates that no pedestrians have passed through the geographical area, then the audio output device is controlled to stop outputting the target promotional text.

[0186] Optionally, before executing the instruction to obtain the transaction party identifier in the promotional copy generation, the processor 1001 also performs the following operations:

[0187] Create sample training data with identical content, and input the sample training data into the copywriting generation model to generate duplicate identification markers;

[0188] After the processor 1001 inputs the transaction characteristics and the copywriting requirement characteristics into the copywriting generation model, it also performs the following operations:

[0189] Based on the duplicate identification identifier, a copy generation model is used to identify duplicate data in the transaction party characteristics and the copy requirement characteristics.

[0190] Remove duplicate data from the transaction party characteristics and the copywriting requirement characteristics.

[0191] Optionally, before executing the instruction to obtain the transaction party identifier in the promotional copy generation, the processor 1001 also performs the following operations:

[0192] If a task anomaly occurs during the training of the copywriting generation model, the abnormal training data that caused the task anomaly will be removed from the training sample data set, and the copywriting generation model will be trained based on the training sample data set with the abnormal training data removed.

[0193] The copy generation model is trained on the abnormal training data until it can process the abnormal training data.

[0194] In the embodiments of this specification, a set of promotional copywriting is generated by a copywriting generation model based on the characteristics of the transaction party and the copywriting requirements. Target promotional copywriting is determined from this set based on the selection criteria, and the target promotional copywriting is output by the promotional device. This allows users to obtain target promotional copywriting for promotion by providing transaction party characteristics and required copywriting features. The copywriting generation model then generates copywriting that meets the needs of the transaction party based on its characteristics, achieving effective promotion at a low cost and improving the convenience and practicality of transaction promotion. Furthermore, by setting copywriting generation rules, the copywriting generation model generates promotional copywriting that meets the needs of the transaction party, thereby improving the user experience. Furthermore, the audio output device is controlled to turn on or off based on pedestrian detection, enabling targeted output of target promotional copywriting and reducing potential disturbances to residents caused by outputting target promotional copywriting, further improving the user experience. In addition, by optimizing the training process of the copy generation model and training the model based on the usage of target promotional copy by the business parties, the quality of the promotional copy generated by the copy generation model can be improved.

[0195] Those skilled in the art will understand that all or part of the processes in the above embodiments can be implemented by a computer program instructing related hardware. The program can be stored in a computer-readable storage medium, and when executed, it can include the processes of the embodiments of the above methods. The storage medium can be a magnetic disk, optical disk, read-only memory (ROM), or random access memory (RAM), etc.

[0196] The above-disclosed embodiments are merely preferred embodiments of this specification and should not be construed as limiting the scope of this specification. Therefore, any equivalent variations made in accordance with the claims of this specification shall still fall within the scope of this specification.

Claims

1. A document processing method, the method comprising: Obtain the transaction party identifier in the promotional copy generation instruction, and obtain the transaction party characteristics and copy requirement characteristics of the transaction party identifier. The transaction party characteristics include the transaction type of the transaction party, the environmental information of the transaction party, or the customer information of the transaction party. The copy requirement characteristics are the requirements set by the transaction party for generating copy, including copy type, language type, and copy style. The transaction party characteristics and the copywriting requirement characteristics are input into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier; Obtain the selection operation for the set of promotional copy, determine the target promotional copy, and transmit the target promotional copy to the promotional device corresponding to the transaction party identifier for output; The transaction party features are features extracted from the transaction party data. The transaction party data is data based on the transaction party's response to the query information. The query information is information output to the transaction party to obtain the transaction party data.

2. The method according to claim 1, wherein obtaining the transaction party identifier in the promotional copy generation instruction, and obtaining the transaction party characteristics and copy requirement characteristics of the transaction party identifier, includes: In response to the instruction to generate promotional copy, determine the transaction party identifier included in the instruction to generate promotional copy; Based on the transaction party identifier, a search is performed in the transaction database to obtain the transaction party characteristics corresponding to the transaction party identifier; The promotional copy generation instruction is parsed to obtain the copy requirement features in the promotional copy generation instruction.

3. The method according to claim 2, wherein prior to responding to the instruction to generate promotional copy, it further includes: Output query information to the transaction party corresponding to the transaction party identifier, and obtain the transaction party data input by the transaction party in response to the query information; Feature extraction is performed on the transaction data to obtain the transaction features of the transaction party; Establish a correspondence between the transaction party characteristics and the transaction party identifier, and store the transaction party characteristics and the transaction party identifier in the transaction database.

4. The method according to claim 1, further comprising, before inputting the transaction characteristics and the copywriting requirement characteristics into the copywriting generation model: Obtain the copy generation rules from the copy requirement features; The step of inputting the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier includes: Input the copy generation rules, the transaction party characteristics, and the copy requirement characteristics into the copy generation model; The copy generation model is used to determine at least one target copy template based on the copy generation rules and the copy requirement characteristics; The copy generation model is used to substitute the characteristics of the transaction party into each of the target copy templates to obtain the set of promotional copy corresponding to the transaction party identifier output by the copy generation model.

5. The method according to claim 4, wherein the copywriting requirement features include at least one requirement type, and the step of determining at least one target copywriting template based on the copywriting generation rules and the copywriting requirement features using the copywriting generation model includes: The copy generation model is used to determine at least one candidate copy template for each of the aforementioned requirement types based on the copy requirement characteristics. Based on the copy generation rules, each candidate copy template is filtered to obtain the target copy template corresponding to each requirement type.

6. The method according to claim 1, wherein transmitting the target promotional copy to the promotional device corresponding to the transaction party identifier for output includes: The receiving party selects the type of transaction to determine the output method of the target promotional copy. If the output method is voice output, the target promotional copy is transmitted to the audio output device, and the target promotional copy is output using the audio output device; If the output method is text output, the target promotional copy is transmitted to the text output device, and the target promotional copy is output using the text output device.

7. The method according to claim 6, wherein outputting the target promotional copy using the audio output device comprises: Obtain pedestrian detection results for the geographical area where the transaction party is located; If the pedestrian detection result indicates that a pedestrian has passed through the geographical area, then control the audio output device to output the target promotional text; If the pedestrian detection result indicates that no pedestrians have passed through the geographical area, then the audio output device is controlled to stop outputting the target promotional text.

8. The method according to claim 1, further comprising, before obtaining the transaction party identifier in the promotional copy generation instruction: Create sample training data with identical content, and input the sample training data into the copywriting generation model to generate duplicate identification markers; After inputting the transaction characteristics and the copywriting requirement characteristics into the copywriting generation model, the method further includes: Based on the duplicate identification identifier, a copy generation model is used to identify duplicate data in the transaction party characteristics and the copy requirement characteristics. Remove duplicate data from the transaction party characteristics and the copywriting requirement characteristics.

9. The method according to claim 1, further comprising, before obtaining the transaction party identifier in the promotional copy generation instruction: If a task anomaly occurs during the training of the copywriting generation model, the abnormal training data that caused the task anomaly will be removed from the training sample data set, and the copywriting generation model will be trained based on the training sample data set with the abnormal training data removed. The copy generation model is trained on the abnormal training data until it can process the abnormal training data.

10. A document processing apparatus, the apparatus comprising: The feature acquisition unit is used to acquire the transaction party identifier in the promotional copy generation instruction, acquire the transaction party characteristics and copy requirement characteristics of the transaction party identifier, the transaction party characteristics include the transaction type of the transaction party, the environmental information of the transaction party, or the customer information of the transaction party, and the copy requirement characteristics are the requirements set by the transaction party for generating copy, including copy type, language type, and copy style. The copywriting generation unit is used to input the transaction party characteristics and the copywriting requirement characteristics into the copywriting generation model to obtain the set of promotional copywriting corresponding to the transaction party identifier; The copy output unit is used to obtain the selection operation for the set of promotional copy, determine the target promotional copy, and transmit the target promotional copy to the promotional device corresponding to the transaction party identifier for output; The transaction party features are features extracted from the transaction party data. The transaction party data is data based on the transaction party's response to the query information. The query information is information output to the transaction party to obtain the transaction party data.

11. A computer-readable storage medium storing computer program code that, when executed, implements the method as described in any one of claims 1 to 9.

12. An electronic device, comprising: A processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to execute the steps of the method as claimed in any one of claims 1 to 9.

13. A computer program product having at least one instruction stored thereon, wherein the at least one instruction, when executed by a processor, implements the steps of the method according to any one of claims 1 to 9.

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