Information display method and device, readable medium, electronic equipment and program product

Abstract

The invention discloses an information display method and device, a readable medium, electronic equipment and a program product. The method comprises the following steps: displaying an object management page for managing a target object; in response to associated information triggering operation on the target object in the object management page, target associated information used for representing associated cognition of the user on the target object is displayed, the target associated information comprises first associated information and / or second associated information, the first associated information is used for representing associated cognition information of the user on the category of the target object and the target object, and the second associated information is used for representing associated cognition information of the user on the category of the target object. The second associated information is used for representing the associated cognitive information of the user on the attribute word of the target object and the target object. Therefore, the target associated information of the target object can be quickly obtained through simple interaction operation. Besides, the target association information can comprise the first association information and / or the second association information, so that association cognition of the user on the target object can be obtained from different dimensions, and comprehensiveness and accuracy of statistical analysis are improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technologies, and in particular, to an information display method, apparatus, readable medium, electronic device, and program product. Background Art

[0002] In the e-commerce field, it is usually necessary to statistically analyze data and information of various objects (such as brands, products, or live broadcast rooms, etc.). For example, brand owners usually need to regularly statistically analyze the market performance data and user feedback data of the brand to gain insights into consumers' cognitive information about the brand.

[0003] However, in the related technologies, there are problems such as complex statistical analysis operations and low statistical analysis efficiency. Summary of the Invention

[0004] This Summary of the Invention section is provided to introduce concepts in a brief form, which will be described in detail in the following Detailed Implementation section. This Summary of the Invention section is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to be used to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides an information display method, where the information display method includes:

[0006] Display an object management page for managing a target object;

[0007] In response to a trigger operation on the associated information of the target object in the object management page, display the target associated information of the target object, where the target associated information is used to characterize the user's associated cognition of the target object, and the target associated information includes first associated information and / or second associated information. The first associated information is used to characterize the user's associated cognition information about the category to which the target object belongs and the target object, and the second associated information is used to characterize the user's associated cognition information about the attribute words of the target object and the target object.

[0008] In a second aspect, the present disclosure provides an information display apparatus, where the information display apparatus includes:

[0009] A first display module, configured to display an object management page for managing a target object;

[0010] A second display module, configured to display target association information of the target object in response to a triggering operation on the association information of the target object in the object management page, where the target association information is used to characterize the user's associative cognition of the target object, the target association information includes first association information and / or second association information, the first association information is used to characterize the user's associative cognition information of the category to which the target object belongs and the target object, and the second association information is used to characterize the user's associative cognition information of the attribute word of the target object and the target object.

[0011] In a third aspect, the present disclosure provides a computer-readable medium, on which a computer program is stored, and when the computer program is executed by a processing device, the steps of the method described in the first aspect are implemented.

[0012] In a fourth aspect, the present disclosure provides an electronic device, including:

[0013] A storage device, on which a computer program is stored;

[0014] A processing device, configured to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0015] In a fifth aspect, the present disclosure provides a computer program product, including a computer program, and when the computer program is executed by a processor, the steps of the method described in the first aspect are implemented.

[0016] Through the above technical solutions, when triggering the association information of the target object in the object management page, the target association information for characterizing the user's associative cognition of the target object can be displayed. Thus, through simple interaction operations, the target association information of the target object can be quickly obtained. In addition, since the target association information may include the associative cognition information of the category to which the target object belongs and the target object, and / or the associative cognition information of the attribute word of the target object and the target object, the user's associative cognition of the target object can be obtained from different dimensions, thereby improving the comprehensiveness and accuracy of statistical analysis. For example, when the target object is a brand, through the above technical solutions, the cognitive information of consumers about the brand can be quickly obtained through simple interaction operations. Compared with the method of obtaining the cognitive information of consumers through manual statistics in the related art, this method simplifies the operation complexity of obtaining cognitive information and improves the acquisition efficiency of cognitive information. At the same time, through multi-dimensional data association analysis, the cognitive information of consumers about the brand can be more comprehensively understood, and the accuracy of cognitive information can be improved.

[0017] Other features and advantages of the present disclosure will be described in detail in the subsequent specific implementation section. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] In conjunction with the accompanying drawings and with reference to the following specific embodiments, the above and other features, advantages, and aspects of the embodiments of the present disclosure will become more apparent. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic, and the original components and elements are not necessarily drawn to scale. In the drawings:

[0019] Figure 1 is a flowchart of an information display method shown according to an exemplary embodiment of the present disclosure;

[0020] Figure 2 is a display schematic diagram of a first associated information shown according to an exemplary embodiment of the present disclosure;

[0021] Figure 3 is a display schematic diagram of a second associated information shown according to an exemplary embodiment of the present disclosure;

[0022] Figure 4 is a display schematic diagram of another second associated information shown according to an exemplary embodiment of the present disclosure;

[0023] Figure 5 is a display schematic diagram of a change trend and ranking information shown according to an exemplary embodiment of the present disclosure;

[0024] Figure 6 is a display schematic diagram of an associated cognitive details shown according to an exemplary embodiment of the present disclosure;

[0025] Figure 7 is a display schematic diagram of a comparison information between different objects shown according to an exemplary embodiment of the present disclosure;

[0026] Figure 8 is a display schematic diagram of a multimedia content list shown according to an exemplary embodiment of the present disclosure;

[0027] Figure 9 is a display schematic diagram of a change trend of the association degree over time shown according to an exemplary embodiment of the present disclosure;

[0028] Figure 10 is a display schematic diagram of the ranking information of a target object under a fourth index shown according to an exemplary embodiment of the present disclosure;

[0029] Figure 11 is a display schematic diagram of the multimedia content corresponding to the target index information shown according to an exemplary embodiment of the present disclosure;

[0030] Figure 12 is a display schematic diagram of a first attribute word information shown according to an exemplary embodiment of the present disclosure;

[0031] Figure 13 It is a schematic diagram showing information of a second attribute word according to an exemplary embodiment of the present disclosure;

[0032] Figure 14 It is a block diagram of a structure of an information display device according to an exemplary embodiment of the present disclosure;

[0033] Figure 15 It is a schematic diagram of a structure of an electronic device according to an exemplary embodiment of the present disclosure. Detailed implementation manners

[0034] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although some embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. On the contrary, these embodiments are provided to more thoroughly and completely understand the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not used to limit the protection scope of the present disclosure.

[0035] It should be understood that the various steps recited in the method embodiments of the present disclosure can be executed in a different order and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this regard.

[0036] As used herein, the term "including" and its variations are open-ended, that is, "including but not limited to". The term "based on" is "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0037] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependent relationships.

[0038] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive. Those skilled in the art should understand that, unless otherwise clearly stated in the context, it should be understood as "one or more".

[0039] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes and are not used to limit the scope of these messages or information.

[0040] It is understood that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, usage scopes, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to users and the authorization of users should be obtained through appropriate means in accordance with relevant laws and regulations.

[0041] For example, when responding to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested by the user will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application program, server, or storage medium that performs the operations of the technical solutions of the present disclosure according to the prompt message.

[0042] As an optional but non-limiting implementation manner, the manner of sending a prompt message to the user in response to receiving an active request from the user may be, for example, in the form of a pop-up window, and the prompt message may be presented in text in the pop-up window. In addition, the pop-up window may also carry a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0043] It is understood that the above process of notifying and obtaining user authorization is only illustrative and does not limit the implementation manner of the present disclosure. Other manners that meet relevant laws and regulations can also be applied to the implementation manner of the present disclosure.

[0044] Meanwhile, it is understood that the data involved in the technical solutions of the present disclosure (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of corresponding laws, regulations and related provisions.

[0045] As mentioned in the background art, in the related art, there are problems such as complex statistical analysis operations and low statistical analysis efficiency.

[0046] Exemplarily, in the related art, brand owners generally collect user feedback data in the form of questionnaires, and then analyze and statistically analyze the collected user feedback data to obtain the overall understanding and evaluation of the brand by consumers. However, since this method relies on manual operations, including designing questionnaires, distributing, collecting, and statistically analyzing, etc., it not only takes time and effort, but also easily causes data deviation due to subjective factors, thereby affecting the accuracy and timeliness of statistical results.

[0047] In view of this, the present disclosure provides an information display method, device, readable medium, electronic device and program product to solve the above technical problems.

[0048] The following further explains the embodiments of the present disclosure with reference to the accompanying drawings.

[0049] Figure 1 is a flowchart of an information display method shown according to an exemplary embodiment of the present disclosure. Refer toFigure 1 , the method may include the following steps:

[0050] S101: Display an object management page for managing a target object.

[0051] In this embodiment, the target object may be a brand, a product, or a live broadcast room, and of course, it may also be others. The embodiments of the present disclosure do not impose any restrictions on this. Correspondingly, the object management page may be a brand management page, a product management page, a live broadcast room management page, or others.

[0052] S102: In response to a trigger operation on the associated information of the target object in the object management page, display the target associated information of the target object, where the target associated information is used to represent the user's associated cognition of the target object, and the target associated information includes first associated information and / or second associated information. The first associated information is used to represent the user's associated cognition information of the category to which the target object belongs and the target object, and the second associated information is used to represent the user's associated cognition information of the attribute words of the target object and the target object.

[0053] In this embodiment, the user may refer to a consumer. The category to which the target object belongs and the attribute words of the target object may be determined according to the target object. The embodiments of the present disclosure do not impose any restrictions on this. By way of example, when the target object is a brand, the category to which the target object belongs may refer to the industry to which the brand belongs, such as cosmetics, electronic products, or smart home, etc. The attribute words of the target object may refer to the mental words of the brand mind. The brand mind is used to represent the cognition and impression formed by consumers of the brand, and the mental words are the concrete expressions of the brand mind and are the key information that the brand hopes consumers will remember, covering aspects such as the personality characteristics, product advantages, and brand style of the brand. For example, the mental words may include "0 sugar", "whitening", "hydrating", "luxury", "affordable", "quiet", "handmade", "physical pressing", or "anti-early aging", etc. Thus, the first associated information can be used to represent the consumer's associated cognition information of the industry to which the brand belongs and the brand, such as the degree of association between the industry to which the brand belongs and the brand, or the fit between the industry to which the brand belongs and the brand. The second associated information can be used to represent the consumer's associated cognition information of the mental words of the brand and the brand, such as the degree of association between the mental words of the brand and the brand, or the frequency of association between the mental words of the brand and the brand.

[0054] Through the above technical solution, when triggering the associated information of the target object on the object management page, the target associated information for characterizing the user's associated cognition of the target object can be displayed. Thus, through simple interaction operations, the target associated information of the target object can be quickly obtained. In addition, since the target associated information can include the associated cognition information for characterizing the user's understanding of the category to which the target object belongs and the target object, and / or the associated cognition information for characterizing the user's understanding of the attribute words of the target object and the target object, thus, the user's associated cognition of the target object can be obtained from different dimensions, thereby improving the comprehensiveness and accuracy of statistical analysis. For example, when the target object is a brand, through the above technical solution, the cognition information of consumers about the brand can be quickly obtained through simple interaction operations. Compared with the method of obtaining the cognition information of consumers through manual statistics in the related art, this method simplifies the operation complexity of obtaining the cognition information and improves the efficiency of obtaining the cognition information. At the same time, through multi-dimensional data correlation analysis, the cognition information of consumers about the brand can be more comprehensively understood, and the accuracy of the cognition information can be improved.

[0055] To facilitate the understanding of the information display method provided in this disclosure, the possible implementation manners in this disclosure are described below.

[0056] In a possible manner, the first associated information may include the index information corresponding to the first index and / or the index information corresponding to the second index. The first index is used to characterize the association probability of the user's association between the category to which the target object belongs and the target object, and the second index is used to characterize the interaction index of the user with respect to the target object in the category to which the target object belongs.

[0057] In this embodiment, the index information corresponding to the first index may include the index value corresponding to the first index, the reference value corresponding to the first index, and the ranking information of the target object under the first index, etc. Of course, it may also include others, and the embodiments of this disclosure do not impose any restrictions on this. Correspondingly, the index information corresponding to the second index may include the index value corresponding to the second index, the reference value corresponding to the second index, and the ranking information of the target object under the second index, etc. Of course, it may also include others, and the embodiments of this disclosure do not impose any restrictions on this either.

[0058] In this embodiment, the association probability may refer to the probability that a user associates a target object based on the category to which the target object belongs, or may refer to the probability that a user associates the category to which the target object belongs based on the target object, or may also refer to the probability that a user associates a target object based on the category to which the target object belongs, and the probability that a user associates the category to which the target object belongs based on the target object. Of course, it may also be other, and the embodiments of the present disclosure do not impose any restrictions thereon. By way of example, when the target object is the "XX brand" in the beauty makeup industry, the association probability may include an industry association probability and a product association probability. Among them, the industry association probability is used to characterize the probability that a consumer associates "XX brand" based on "beauty makeup", and the product association probability is used to characterize the probability that a consumer associates "beauty makeup" based on the "XX brand".

[0059] In this embodiment, the interaction index may refer to the selection probability, search frequency, or recommendation probability of a user for a target object in the category to which the target object belongs. Of course, it may also be other, and the embodiments of the present disclosure do not impose any restrictions thereon.

[0060] The following takes the "XX brand" in the beauty makeup industry as the target object, the mental words of the "XX brand" as the attribute words of the target object, and the brand management page as the object management page as an example for illustration:

[0061] By way of example, after opening the data management platform, the home page of the data management platform can be displayed, and a target function module for managing the "XX brand" can be displayed on the home page of the data management platform. When the target function module is triggered by an operation such as clicking, the brand management page of the "XX brand" can be displayed, and a control for triggering associated information, namely "brand mental monitoring", can be displayed on the brand management page. When "brand mental monitoring" is triggered by an operation such as clicking, the first associated information of the "XX brand" can be displayed on the brand management page, such as Figure 2 shown. Among them, the first associated information includes the index information corresponding to the first index and the index information corresponding to the second index. The first index includes an industry association probability and a product association probability. The industry association probability is used to characterize the probability that a consumer associates the "XX brand" based on "skin care", and the product association probability is used to characterize the probability that a consumer associates "skin care" based on the "XX brand". The second index includes a preference degree and a reputation degree. The preference degree is used to characterize the probability that a consumer selects the "XX brand" among multiple brands in the "skin care" industry. The preference degree can be used to characterize the overall favorability and / or positive evaluation degree of a consumer for the "XX brand", and can be determined by the following formula:

[0062]

[0063] Among them, Q 1 represents the amount of positive evaluation content of a consumer for the "XX brand", Q 2Indicates the amount of negative evaluation content of consumers on the "XX brand", Q 3 Indicates the amount of neutral evaluation content of consumers on the "XX brand".

[0064] In this embodiment, since the first indicator is used to characterize the association probability between the user's category of the target object and the target object, and the second indicator is used to characterize the interaction indicator of the user for the target object within the category of the target object, the cognitive degree and behavioral preference of the user for the target object can be intuitively reflected according to the indicator information of the first indicator and / or the indicator information of the second indicator. Compared with the related art that obtains the cognitive degree and behavioral preference of the user for the target object through manual statistical analysis, the operation complexity of the acquisition method can be simplified and the acquisition efficiency can be improved.

[0065] In a possible manner, displaying the target association information of the target object may include:

[0066] Displaying a first page option for triggering the display of second association information, where the first page option includes at least one of a first option, a second option, and a third option. The first option is used to trigger the display of a preset number of attribute words that the target object meets a first preset condition, the second option is used to trigger the display of user-defined attribute words of the target object, and the third option is used to trigger the display of product function attribute words of the target object; in response to a trigger operation on a first target option in the first page option, displaying the target attribute words corresponding to the first target option and target indicator information, where the target indicator information is used to measure the user's associative cognitive degree of the target attribute words and the target object.

[0067] In this embodiment, the user's associative cognitive degree of the target attribute words and the target object may refer to the strength and accuracy of the user's ability to establish a connection between the two when exposed to the target object or the target attribute words. This associative cognitive degree can be measured in various ways, such as the probability that the user can associate the target attribute words when seeing the target object, or the probability that the user can associate the target object when seeing the target attribute words. Of course, it can also be others, and the embodiments of the present disclosure do not impose any restrictions on this. By way of example, when the target object is the "XX brand" and the target attribute word is the mental word "morning C, evening A" of the "XX brand", the associative cognitive degree may include a first associative cognitive degree and a second associative cognitive degree, where the first associative cognitive degree may refer to the probability that consumers associate "morning C, evening A" based on the "XX brand", and the second associative cognitive degree may refer to the probability that consumers associate the "XX brand" based on "morning C, evening A".

[0068] In this embodiment, the first preset condition and the preset quantity can be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions thereon. By way of example, the first preset condition may be that when each attribute word of the target object is ranked according to a preset index associated with the attribute word, the ranking of the attribute word is before the preset ranking, where the preset ranking is determined according to the preset quantity. Alternatively, the first preset condition may be that among multiple attribute words of the target object, the attribute words whose associated preset index is greater than the preset index value. Of course, the first preset condition may also be other, and the embodiments of the present disclosure do not impose any restrictions thereon. Among them, the preset index can be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions thereon. For example, the preset index may refer to the first associated awareness or the second associated awareness.

[0069] By way of example, continuing to refer to the above example, the first option "TOP Mind", the second option "Custom Mind", and the third option "Product Function Mind" can be displayed in the display area below the first associated information display position. If the preset quantity is 20 and the first preset condition is: when each mind word of "XX Brand" is ranked according to the first associated awareness, the mind words whose ranking is before the 21st place, then when the first option "TOP Mind" is triggered by an operation such as clicking, 20 mind words that meet the first preset condition and the target index information of each mind word can be displayed, as Figure 3 shown. When the second option "Custom Mind" is triggered by an operation such as clicking, the custom mind words and the target index information corresponding to each custom mind word can be displayed. When the third option "Product Function Mind Words" is triggered by an operation such as clicking, the product function mind words and the target index information corresponding to each product function mind word can be displayed. Among them, the display style of the product function mind words and the corresponding target index information refers to Figure 3 and the display style of the custom mind words and the corresponding target index information refers to Figure 3 .

[0070] It should be understood that there are many attribute words of the target object, and the attribute words that can be viewed through the first page option are limited. Therefore, in order to quickly view the attribute words of the target object, a search control can also be displayed, so that the attribute words of the target object can be searched through the search control to quickly display the searched attribute words and the corresponding target index information. Or in order to quickly view the attribute words concerned by the second user (such as the brand side), the object management page can also support the function of collecting attribute words and the function of viewing the collected attribute words, so as to optimize the user experience and improve the management efficiency of the target object.

[0071] In this embodiment, displaying the target attribute word and the target index information corresponding to the first target option may be to display the target attribute word and the target index information corresponding to the first target option simultaneously after triggering the first target option, or to first display the target attribute word corresponding to the first target option, and then display the corresponding target index information when the display of the target attribute word meets a preset condition. Of course, it may also be other cases, and the embodiments of the present disclosure do not impose any restrictions on this. Among them, the preset condition may be that the display duration of the target attribute word reaches a preset display duration, or it may be an operation such as clicking, hovering, or swiping on the target attribute word.

[0072] In a possible way, in response to a trigger operation on the first target option in the first page option, displaying the target attribute word and the target index information corresponding to the first target option may include:

[0073] In response to a trigger operation on the first target option in the first page option, display the target attribute word corresponding to the first target option; in response to a trigger operation on the target attribute word, display the target index information.

[0074] Exemplarily, continuing to refer to the above example, when the second option "Custom Mind" is triggered by an operation such as clicking, multiple custom mind words can be displayed. When the custom mind word "Morning C, Evening A" is triggered by an operation such as clicking, the target index information for the custom attribute word "Morning C, Evening A" can be displayed in the panel, such as Figure 4 shown.

[0075] Through the above method, after triggering the first target option, the target attribute word can be displayed first, and then after triggering the target attribute word, the corresponding target index information can be displayed. Thus, hierarchical information display can be achieved, and the corresponding target index information can be displayed based on the needs of different query users, improving the user experience and information acquisition efficiency.

[0076] In a possible way, the information display method may further include:

[0077] In response to a trigger operation on the target attribute word, display the change trend of the target index information over time, and / or display the ranking information of the target object in the category to which the target object belongs based on the target index information.

[0078] As described above, the target metric information is used to measure the user's associated awareness of the target attribute word and the target object, and the associated awareness may include a first associated awareness (i.e., the probability of associating the target attribute word based on the target object) and / or a second associated awareness (i.e., the probability of associating the target object based on the target attribute word). Thus, in this embodiment, the change trend of the target metric information over time may refer to the change trend of the first associated awareness and / or the second associated awareness over time. Correspondingly, the ranking information of the target object in the category to which the target object belongs based on the target metric information may refer to the ranking information of the target object in the category to which the target object belongs based on the first associated awareness and / or the second associated awareness.

[0079] In this embodiment, the change trend may be displayed in the form of text or in the form of a chart. Of course, it may also be other forms, and the embodiments of the present disclosure do not impose any restrictions on this. Among possible ways, in order to intuitively present the fluctuations and change laws of the target metric information, the change trend may be displayed in the form of a line chart, a bar chart, an area chart, etc.

[0080] Exemplarily, continuing to refer to the above example, when the mental word "morning C and evening A" is triggered by an operation such as clicking, the change trend of the first associated awareness over time within a preset time period may be displayed in the form of a chart, and the ranking information of "XX brand" in the skin care industry based on the first associated awareness may be displayed, as Figure 5 shown.

[0081] Through the above method, when the target attribute word is triggered, the change trend of the target metric information over time can be displayed, and / or the ranking information of the target object in the category to which the target object belongs based on the target metric information can be displayed, thereby providing a more intuitive, dynamic and comprehensive data analysis experience. When the target object is a brand, through the above method, a more comprehensive insight into consumers' awareness information of the brand can be obtained.

[0082] Among possible ways, the information display method may further include:

[0083] Associating and displaying a first control with the target attribute word, where the first control is at least used to trigger the display of the user's detailed associated awareness of the target attribute word and the target object; in response to the trigger operation on the first control, a first detailed page is displayed, and the user's detailed associated awareness of the target attribute word and the target object is displayed on the first detailed page.

[0084] In this embodiment, the first control associated with the target attribute word may be that each target attribute word is associated with a first control, or all target attribute words are jointly associated with a first control. Of course, there may be other cases, and the embodiments of the present disclosure do not impose any restrictions on this. When each target attribute word is associated with a first control, upon responding to the triggering operation of the first control, the associated cognitive details corresponding to the target attribute word associated with the first control are displayed. When all target attribute words are jointly associated with a first control, upon responding to the triggering operation of the first control, a selection control for selecting an attribute word may be displayed. After selecting a certain target attribute word from the target attribute words through the selection control, the associated cognitive details corresponding to the target attribute word are displayed.

[0085] Exemplarily, continuing to refer to the above example, a first control "Details" may be associated with each target mental word and displayed, as Figure 5 shown. When the first control "Details" associated with "Morning C and Evening A" is triggered by an operation such as clicking, a first details page may be displayed, and the associated cognitive details of the consumer's association between "Morning C and Evening A" and the "XX brand" may be displayed on the first details page, as Figure 6 shown.

[0086] Through the above method, a first control can be associated with the target attribute word and, when the first control is triggered, the associated cognitive details of the user's association between the target attribute word and the target object can be displayed. This can avoid displaying too much information at once when the first target option is triggered, reducing the user's reading interest. In addition, by displaying the first control, the user can independently choose whether to view the associated cognitive details, enhancing the user experience.

[0087] In a possible way, the information display method may further include:

[0088] Displaying a second page option on the first details page, where the second page option is used to trigger the display of comparison information of different objects under the category to which the target object belongs based on a comparison dimension. The different objects include the target object, and the comparison dimension includes an index dimension obtained based on the target index information; in response to the triggering operation of the second page option, displaying a first configuration control for configuring the comparison dimension; in response to the first configuration operation of the comparison dimension in the first configuration control, displaying the comparison information between different objects according to the comparison dimension corresponding to the first configuration operation.

[0089] As described above, the target metric information may include a first associated awareness and a second associated awareness. Thus, the comparison dimension may be a one-dimensional comparison dimension. For example, the first associated awareness or the second associated awareness may be used as the comparison dimension, so as to achieve an intuitive comparison of different objects in a single metric dimension. It may also be a two-dimensional comparison dimension. For example, the first associated awareness may be used as the abscissa and the second associated awareness may be used as the ordinate to construct a two-dimensional coordinate system. Thus, the comprehensive performance of different objects in terms of two-way associated awareness can be intuitively displayed through the position distribution of different objects in the two-dimensional coordinate system.

[0090] Exemplarily, continuing to refer to the above example, the second page option "mental competition" may be displayed in the display area below the associated awareness details display area. When the second page option "mental competition" is triggered by an operation such as clicking, the first configuration control "coordinate combination" for configuring the comparison dimension is displayed. After the comparison dimension is configured through the first configuration control "coordinate combination", the comparison information between different brands is displayed, as Figure 7 shown.

[0091] It should be understood that this is only for illustrative purposes and does not constitute a limitation on the solution. When the metric dimension obtained based on the target metric information also includes other metrics, the comparison dimension can also be configured based on other metrics.

[0092] Through the above method, the comparison dimension between different objects can be customized in a visual manner, so that the user can select the comparison dimension according to their own needs to intuitively view the performance differences of different objects in the comparison dimension. For example, when the target object is a brand, the above method can be used to conduct a comparative analysis with competing brands, so as to discover the advantages and disadvantages between its own brand and competing brands, and then the brand strategy can be adjusted accordingly.

[0093] In a possible manner, the information display method may further include:

[0094] Displaying a third page option on the first details page, where the third page option is used to trigger the display of multimedia content related to the target object; in response to the triggering operation on the third page option, displaying a multimedia content list, where the multimedia content list includes a first list and a second list. The first list is used to display multimedia content in which the user's associated awareness information about the target object meets the second preset condition and / or the playback information of the target object meets the third preset condition, and the second list is used to display multimedia content in which the user's associated awareness information about the target object does not meet the second preset condition and / or the playback information of the target object does not meet the third preset condition.

[0095] In this embodiment, the multimedia content may be video, audio, or pictures. Of course, it may also be other types, and the embodiments of the present disclosure do not impose any restrictions on this.

[0096] In this embodiment, the second preset condition can be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions on this. By way of example, the user's associated cognitive information about the target object may further include the index information corresponding to the fifth index and / or the index information corresponding to the sixth index, etc. Among them, the fifth index can be used to represent the association efficiency of the user associating the target object based on the multimedia content during the playback of the multimedia content related to the target object, and the sixth index can be used to represent the amount of association of the user associating the target object based on the multimedia content during the preset number of playbacks of the multimedia content related to the target object. Thus, the user's associated cognitive information about the target object satisfying the second preset condition may mean that the index value corresponding to the fifth index is greater than the preset first index value, or it may mean that the index value corresponding to the sixth index is greater than the preset second index value, or it may also mean that the index value corresponding to the fifth index is greater than the first index value and the index value corresponding to the sixth index is greater than the second index value, etc. Of course, it may also be other situations, and the embodiments of the present disclosure do not impose any restrictions on this. Correspondingly, the user's associated cognitive information about the target object not satisfying the second preset condition may mean that the index value corresponding to the fifth index is less than or equal to the first index value, or it may mean that the index value corresponding to the sixth index is less than or equal to the second index value, or it may also mean that the index value corresponding to the fifth index is greater than the first index value and the index value corresponding to the sixth index is less than or equal to the second index value, etc. Of course, it may also be other situations, and the embodiments of the present disclosure do not impose any restrictions on this.

[0097] Similarly, the third preset condition can also be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions on this. By way of example, the playback information may include the playback volume and / or the playback duration, etc. Thus, the playback information of the target object satisfying the third preset condition may mean that the playback volume is greater than the preset playback volume threshold, or it may mean that the playback duration is greater than the preset playback duration threshold, or it may also mean that the playback volume is greater than the playback volume threshold and the playback duration is greater than the preset playback duration threshold, etc. Of course, it may also be other situations, and the embodiments of the present disclosure do not impose any restrictions on this. Correspondingly, the playback information of the target object not satisfying the third preset condition may mean that the playback volume is less than or equal to the preset playback volume threshold, or it may mean that the playback duration is less than or equal to the preset playback duration threshold, or it may also mean that the playback volume is greater than the playback volume threshold and the playback duration is less than or equal to the preset playback duration threshold, etc. Of course, it may also be other situations, and the embodiments of the present disclosure do not impose any restrictions on this.

[0098] Exemplarily, continuing to refer to the above example, the third page option "Content Contact Point" can be displayed in the display area below the associated cognitive details display area. When the third page option "Content Contact Point" is triggered through operations such as clicking, the first list and the second list can be displayed. Among them, the first list can be used to display video content related to the "XX Brand" where the index value corresponding to the fifth index is greater than the first index value and the index value corresponding to the sixth index is greater than the second index value. The second list can be used to display video content related to the "XX Brand" where the index value corresponding to the fifth index is greater than the first index value and the index value corresponding to the sixth index is less than or equal to the second index value, as Figure 8 shown.

[0099] In a possible manner, the information display method may further include:

[0100] Display a fourth page option on the first details page. The fourth page option is used to trigger the display of the placement channel information of the target object; in response to a trigger operation on the target placement channel information in the placement channel information, display the change trend of the association degree of the user to the target object over time under the placement channel corresponding to the target placement channel information.

[0101] In this embodiment, the placement channel information may include the placement channel name of the target object, the placement duration, placement frequency, and / or placement content of the target object under a single placement channel, etc. Of course, other information may also be included, and the embodiments of the present disclosure do not impose any restrictions on this.

[0102] In this embodiment, the association degree can be used to characterize the probability or number of times that the user associates with the target object when the target object reaches the user through the placement channel. Of course, it can also be other, and the embodiments of the present disclosure do not impose any restrictions on this.

[0103] In this embodiment, the change trend can be displayed in the form of text, or in the form of a chart. Of course, it can also be displayed in other forms, and the embodiments of the present disclosure do not impose any restrictions on this. In a possible manner, in order to visually present the fluctuations and change laws of the association degree, the change trend can be displayed in the form of a line chart, bar chart, or area chart, etc.

[0104] Exemplarily, continuing to refer to the above example, the fourth page option "Marketing Contact Point" can be displayed in the display area below the multimedia content list display area. Thus, when the fourth page option "Marketing Contact Point" is triggered through operations such as clicking, the placement channels of the "XX Brand" can be displayed. When the placement channel "XXX Video Promotion" is triggered through operations such as clicking, the change trend of the association degree of consumers to the "XX Brand" over time under the placement channel "XXX Video Promotion" can be displayed in the form of a data chart, as Figure 9 shown.

[0105] In a possible way, in order to be able to understand the placement channel information of the remaining objects in the category to which the target object belongs, when the fourth page option is triggered, the placement channel information of the remaining objects in the category to which the target object belongs can also be displayed, such as Figure 9 shown.

[0106] Through the above method, after the target placement channel information is triggered, the change trend of the user's association degree with the target object over time under the placement channel corresponding to the target placement channel information can be displayed. On the one hand, the change in the user's perception of the target object can be discovered in a timely manner according to the change trend, and on the other hand, the placement strategy for the target object can be adjusted according to the change trend, for example, changing the placement channel or increasing the placement content, etc., so as to improve the content placement effect for the target object.

[0107] In a possible way, displaying the target attribute word and target index information corresponding to the first target option may include:

[0108] Displaying the target attribute word and target index information corresponding to the first target option in the first display style; in response to a switching operation on the display style, determining the second display style corresponding to the switching operation, and displaying the target attribute word and target index information corresponding to the first target option in the second display style, where the second display style is different from the first display style.

[0109] In this embodiment, the first display style may be a card style, a list style, or a four-quadrant graph style. Of course, it may also be other display styles, and the embodiments of the present disclosure do not impose any restrictions on this. Correspondingly, the second display style may be a card style, a list style, or a four-quadrant graph style. Of course, it may also be other display styles, and the embodiments of the present disclosure do not impose any restrictions on this either.

[0110] Exemplarily, as Figure 3 shown, the card style option "Card", the list style option "List", and the four-quadrant graph style "Four-Quadrant Graph" can be displayed in the right display area of the first page option. Thus, the display style can be switched by triggering different style options. For example, when the target attribute word and target index information corresponding to the first target option are displayed in the object management page in the card style, the list style option "List" can be triggered through an operation such as clicking, so as to display the target attribute word and target index information corresponding to the first target option in the list style in the object management page.

[0111] In a possible way, the custom attribute word of the target object is configured through the following method:

[0112] A second configuration control is displayed, and the second configuration control is used to add custom attribute words for the target object; in response to the configuration operation through the second configuration control, the first attribute words to be added and / or the second attribute words to be excluded are determined, and the custom attribute words of the target object are determined based on the first attribute words and / or the second attribute words.

[0113] In this embodiment, the custom attribute word of the target object is determined according to the first attribute word and / or the second attribute word. The method may be: after determining the first attribute word and / or the second attribute word, the custom attribute word of the target object is directly determined based on the first attribute word and / or the second attribute word; or after determining the first attribute word and / or the second attribute word, the first attribute word and / or the second attribute word are first expanded based on a machine learning model (for example, a large language model) to obtain an expanded word of the first attribute word and / or an expanded word of the second attribute word, and then the custom attribute word of the target object is determined based on the first attribute word and the expanded word of the first attribute word, and / or the custom attribute word of the target object is determined based on the second attribute word and the expanded word of the second attribute word. Of course, the custom attribute word of the target object may also be determined according to the first attribute word and / or the second attribute word in other ways, and the embodiments of the present disclosure do not impose any restrictions on this.

[0114] In a possible manner, the information display method may further include:

[0115] A second control is displayed, and the second control is used to trigger the display of ranking information of the target object in the category to which it belongs based on the first associated information; in response to the triggering operation of the second control, a second details page is displayed, and the ranking information of the target object under the third indicator included in the first associated information is displayed in the second details page; in response to the selection operation on the fourth indicator included in the first associated information in the second details page, the ranking information displayed in the second details page is switched to the ranking information of the target object under the fourth indicator.

[0116] In this embodiment, the third indicator and the fourth indicator can be determined according to actual conditions, and the embodiment of the present disclosure does not impose any restrictions on this. For example, the third indicator can be one of reputation, industry association probability and preference, and the fourth indicator can be one of product association probability, preference and reputation, and the third indicator and the fourth indicator are different. Of course, the third indicator and the fourth indicator can also refer to others, and the embodiment of the present disclosure does not impose any restrictions on this.

[0117] For example, continuing to refer to the above example, the second control "View Detailed Industry Ranking and Trends" can be displayed in the display area of the first associated information. Thus, when the second control "View Detailed Industry Ranking and Trends" is triggered by an operation such as clicking, the second detailed page can be displayed, and the ranking information of "XX Brand" under the third indicator "Reputation" can be displayed on the second detailed page. When the fourth indicator "Industry Association Probability" is triggered by an operation such as clicking, the ranking information of "XX Brand" under the fourth indicator "Industry Association Probability" is displayed, as Figure 10 shown. Among them, the display method of the ranking information of "XX Brand" under the third indicator "Reputation" refers to Figure 10 shown.

[0118] Through the above method, the ranking information of the target object under different indicators included in the first associated information can be viewed on the second detailed page. Thus, the data information of the target object can be understood from different indicator dimensions, so that the data information of the target object can be more comprehensively understood, and further, the cognitive information of the user about the target object can be measured more accurately.

[0119] In a possible way, the information display method may further include:

[0120] In response to a trigger operation on the ranking information corresponding to the target object in the ranking information, display the data details information of the target object under the fourth indicator. The data details information includes the indicator information corresponding to multiple decomposed indicators obtained by decomposing the fourth indicator; in response to a trigger operation on the target indicator information in the data details information, display multimedia content, where the target indicator information is obtained based on the multimedia content.

[0121] In this embodiment, the decomposed indicators may be the content volume, search volume, dissemination volume, etc. Of course, the decomposed indicators may also be others, and the embodiments of the present disclosure do not impose any restrictions on this. Among them, the content volume can be used to represent the number of contents related to the target object, the search volume can be used to represent the number of searches for the target object, and the dissemination volume can be used to represent the number of interactions for the content related to the target object, for example, the number of likes, comments, clicks, and / or share times, etc.

[0122] In this embodiment, the indicator information corresponding to each decomposed indicator may include the decomposed indicator name, the indicator value corresponding to the decomposed indicator, or the average value corresponding to the decomposed indicator in the category to which the target object belongs. Of course, the indicator information corresponding to each decomposed indicator may also include others, and the embodiments of the present disclosure do not impose any restrictions on this.

[0123] In this embodiment, the multimedia content may be a video, audio, or picture. Of course, it may also be others, and the embodiments of the present disclosure do not impose any restrictions on this.

[0124] Exemplarily, continuing to refer to the above example, when the ranking information corresponding to "XX Brand" is triggered through operations such as clicking in the ranking information, the data details information of "XX Brand" under the fourth indicator "Industry Association Probability" can be displayed on the second details page. Among them, the data details information includes the indicator information corresponding to the disassembled indicator "Content Volume", the indicator information corresponding to the disassembled indicator "Search Volume", the indicator information corresponding to the disassembled indicator "Dissemination Volume", and the indicator information corresponding to the fourth indicator "Industry Association Probability". When the indicator information corresponding to the disassembled indicator "Content Volume" is triggered through operations such as clicking, multimedia content for the disassembled indicator "Content Volume" can be displayed on the second details page, such as Figure 11 as shown, where the association quantity is the association quantity corresponding to the industry association probability, that is, the number of multimedia contents that associate "XX Brand" among a preset number of multimedia contents.

[0125] In a possible manner, the information display method may further include:

[0126] Display a third control on the object management page. The third control is used to trigger the display of the attribute word information for the target object. The attribute word information includes the first attribute word information, and the first attribute word information is used to indicate the information of the attribute words that need to be concerned in the target object; in response to the trigger operation on the third control on the object management page, display the attribute word information for the target object.

[0127] In this embodiment, the attribute words that need to be concerned may refer to the attribute words whose corresponding target indicator information meets the preset conditions, or may refer to the pre-marked attribute words. Of course, it may also refer to others, and the embodiments of the present disclosure do not make any restrictions on this. When the attribute words that need to be concerned refer to the attribute words whose corresponding target indicator information meets the preset conditions, the attribute words that need to be concerned may refer to the attribute words whose associated recognition degree is greater than or less than the preset associated recognition degree, or may refer to others, and the embodiments of the present disclosure do not make any restrictions on this.

[0128] In this embodiment, the information of the attribute words that need to be concerned may include the attribute words that need to be concerned, the data indicators associated with the attribute words, and / or optimization suggestions, etc.

[0129] Exemplarily, continuing to refer to the above example, the third control "Opportunity Mind Discovery" can be displayed on the object management page. Thus, when the third control "Opportunity Mind Discovery" is triggered through operations such as clicking, the first attribute word information can be displayed, such as Figure 12 as shown.

[0130] In the above manner, after the third control is triggered, the first attribute word information can be displayed, and the first attribute word information can be used to indicate the information of the attribute words that need to be concerned in the target object. Thus, the key attribute words of the target object can be quickly located based on the first attribute word information. Compared with the method of manually counting in the related art to locate the key attribute words, the operation complexity of locating the key attribute words can be simplified, the locating efficiency of the key attribute words can be improved, and the user experience can be further enhanced.

[0131] In a possible way, the attribute word information may further include second attribute word information, and the second attribute word information is used to indicate at least one of the following information:

[0132] The information of a preset number of attribute words for which the target object meets the fourth preset condition; the information of a preset number of attribute words that meet the fourth preset condition among other objects except the target object in the category to which the target object belongs; the information of a preset number of attribute words that meet the fourth preset condition in the category to which the target object belongs.

[0133] In this embodiment, the fourth preset condition and the preset number can be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions on this. By way of example, the fourth preset condition may be the attribute words whose ranking positions are before the preset ranking position when each attribute word of the target object is ranked according to a preset index associated with the attribute word, where the preset ranking position is determined according to the preset number. Or, the fourth preset condition may be the attribute words among the multiple attribute words of the target object whose associated preset index is greater than the preset index value. Of course, the fourth preset condition may also be other, and the embodiments of the present disclosure do not impose any restrictions on this. Among them, the preset index can be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions on this. For example, the preset index may be the first association awareness or the second association awareness.

[0134] By way of example, continuing to refer to the above example, when the third control "opportunity mind discovery" is triggered by an operation such as clicking, the first attribute word information can be displayed, and the second attribute word information can be displayed in the display area below the display area of the first attribute word information, as Figure 13 shown. Among them, the fourth preset condition is used to represent the mental words whose ranking positions are before the 21st position when ranked according to the first association awareness associated with the mental words.

[0135] Through the above method, it is possible to display the information of the attribute words that meet the fourth preset condition in the target object, the information of the attribute words that meet the fourth preset condition in other objects except the target object in the category to which the target object belongs, and the information of the attribute words that meet the fourth preset condition in the category to which the target object belongs. Thus, comparative analysis can be carried out from three dimensions: the target object itself, the category to which the target object belongs, and the competing object. Therefore, the competitiveness of the target object in the category to which it belongs can be more comprehensively understood. Compared with the related art where analysis and statistics are carried out manually, on the one hand, the efficiency of analysis and statistics can be improved, and on the other hand, the statistical deviation caused by subjective factors can be reduced, and the accuracy of the analysis and statistical results can be improved.

[0136] It should be understood that in specific implementation, the object management page may integrate all the above functions, or may integrate a part of the above functions. The embodiments of the present disclosure do not impose any restrictions on this. Additionally, in a possible manner, in order to facilitate the manager of the target object (such as a brand method or a live streamer) to be able to know the target association information of the target object when there are significant changes in the target association information of the target object, or to regularly understand the target association information of the target object, the object association page may also support a subscription function. Thus, when there are significant changes in the target association information of the target object, or when a preset period is reached, the target association information of the target object can be automatically pushed to the manager of the target object, thereby further enhancing the user experience.

[0137] Based on the same concept, the embodiments of the present disclosure also provide an information display device, as Figure 14 shown. The information display device 1400 includes:

[0138] A first display module 1401 for displaying an object management page for managing a target object;

[0139] A second display module 1402 for displaying the target association information of the target object in response to a trigger operation on the association information of the target object in the object management page, where the target association information is used to represent the user's associative cognition of the target object, and the target association information includes first association information and / or second association information. The first association information is used to represent the user's associative cognition information of the category to which the target object belongs and the target object, and the second association information is used to represent the user's associative cognition information of the attribute words of the target object and the target object.

[0140] Through the above-mentioned information display device 1400, when triggering the associated information of the target object in the object management page, the target associated information for characterizing the user's associated cognition of the target object can be displayed. Thus, through simple interaction operations, the target associated information of the target object can be quickly obtained. In addition, since the target associated information may include the associated cognition information for characterizing the user's association between the category to which the target object belongs and the target object, and / or the associated cognition information for characterizing the user's association between the attribute words of the target object and the target object, thus, the user's associated cognition of the target object can be obtained from different dimensions, thereby improving the comprehensiveness and accuracy of statistical analysis. For example, when the target object is a brand, through the above technical solution, the cognition information of consumers about the brand can be quickly obtained through simple interaction operations. Compared with the method of obtaining the cognition information of consumers through manual statistics in the related art, this method simplifies the operation complexity of obtaining the cognition information and improves the acquisition efficiency of the cognition information. At the same time, through multi-dimensional data correlation analysis, it is possible to more comprehensively understand the cognition information of consumers about the brand and improve the accuracy of the cognition information.

[0141] In a possible manner, the first associated information includes the index information corresponding to the first index and / or the index information corresponding to the second index. The first index is used to characterize the association probability between the category to which the target object belongs and the target object by the user, and the second index is used to characterize the interaction index of the user with respect to the target object in the category to which the target object belongs.

[0142] In a possible manner, the second display module 1402 may include:

[0143] The first display sub-module is used to display the first page option for triggering the display of the second associated information, where the first page option includes at least one of the first option, the second option, and the third option. The first option is used to trigger the display of a preset number of attribute words that the target object satisfies the first preset condition, the second option is used to trigger the display of the custom attribute words of the target object, and the third option is used to trigger the display of the product function attribute words of the target object;

[0144] The second display sub-module is used to display the target attribute words corresponding to the first target option and the target index information in response to the triggering operation on the first target option in the first page option. The target index information is used to measure the user's associated cognition degree of the target attribute words and the target object.

[0145] In a possible manner, the second display sub-module may include:

[0146] The first display unit is used to display the target attribute words corresponding to the first target option in response to the triggering operation on the first target option in the first page option;

[0147] The second display unit is configured to display the target metric information in response to a triggering operation on the target attribute word.

[0148] In a possible implementation, the second display module 1402 may further include:

[0149] The third display sub-module is configured to display the change trend of the target metric information over time and / or display the ranking information of the target object in the category to which the target object belongs based on the target metric information in response to a triggering operation on the target attribute word.

[0150] In a possible implementation, the second display module 1402 may further include:

[0151] The fourth display sub-module is configured to associatively display a first control for the target attribute word, where the first control is at least used to trigger the display of the user's associative cognitive details of the target attribute word and the target object.

[0152] The fifth display sub-module is configured to display a first detail page in response to a triggering operation on the first control, and display the user's associative cognitive details of the target attribute word and the target object on the first detail page.

[0153] In a possible implementation, the second display module 1402 may further include:

[0154] The sixth display sub-module is configured to display a second page option on the first detail page, where the second page option is used to trigger the display of comparison information of different objects under the category to which the target object belongs based on a comparison dimension, the different objects include the target object, and the comparison dimension includes a metric dimension obtained based on the target metric information.

[0155] The seventh display sub-module is configured to display a first configuration control for configuring the comparison dimension in response to a triggering operation on the second page option.

[0156] The eighth display sub-module is configured to display the comparison information between different objects according to the comparison dimension corresponding to the first configuration operation in response to a first configuration operation on the comparison dimension in the first configuration control.

[0157] In a possible implementation, the second display module 1402 may further include:

[0158] The ninth display sub-module is configured to display a third page option on the first detail page, where the third page option is used to trigger the display of multimedia content related to the target object.

[0159] The tenth display sub-module is configured to display a multimedia content list in response to a triggering operation on a third page option. The multimedia content list includes a first list and a second list. The first list is used to display multimedia content for which the user's associated cognitive information about the target object meets a second preset condition and / or the playback information of the target object meets a third preset condition. The second list is used to display multimedia content for which the user's associated cognitive information about the target object does not meet the second preset condition and / or the playback information of the target object does not meet the third preset condition.

[0160] In a possible implementation, the second display module 1402 may further include:

[0161] The eleventh display sub-module is configured to display a fourth page option on the first detail page. The fourth page option is used to trigger the display of the placement channel information of the target object;

[0162] The twelfth display sub-module is configured to display the change trend of the user's association degree with the target object over time under the placement channel corresponding to the target placement channel information in response to a triggering operation on the target placement channel information in the placement channel information.

[0163] In a possible implementation, the second display sub-module may include:

[0164] The third display unit is configured to display the target attribute word corresponding to the first target option and the target index information in a first display style;

[0165] The fourth display unit is configured to determine a second display style corresponding to the switching operation in response to a switching operation on the display style, and display the target attribute word corresponding to the first target option and the target index information in the second display style, where the second display style is different from the first display style.

[0166] In a possible implementation, the custom attribute word of the target object can be configured in the following manner:

[0167] Display a second configuration control, where the second configuration control is used to add a custom attribute word for the target object; in response to a configuration operation through the second configuration control, determine a first attribute word to be added and / or a second attribute word to be excluded, and determine the custom attribute word of the target object according to the first attribute word and / or the second attribute word.

[0168] In a possible implementation, the information display device 1400 may further include:

[0169] The third display module is configured to display a second control, where the second control is used to trigger the display of the ranking information of the target object based on the first association information in its category;

[0170] The fourth display module is configured to display a second detailed page in response to a triggering operation on the second control, and display the ranking information of the target object under the third metric included in the first associated information on the second detailed page;

[0171] The fifth display module is configured to, in response to a selection operation on the fourth metric included in the first associated information on the second detailed page, switch the ranking information displayed on the second detailed page to the ranking information of the target object under the fourth metric.

[0172] In a possible manner, the information display device 1400 may further include:

[0173] The sixth display module is configured to display the data detail information of the target object under the fourth metric in response to a triggering operation on the ranking information corresponding to the target object in the ranking information. The data detail information includes the metric information corresponding to multiple disassembled metrics obtained by disassembling the fourth metric;

[0174] The seventh display module is configured to display multimedia content in response to a triggering operation on the target metric information in the data detail information, where the target metric information is obtained based on the multimedia content.

[0175] In a possible manner, the information display device 1400 may further include:

[0176] The eighth display module is configured to display a third control on the object management page, and the third control is used to trigger the display of the attribute word information for the target object. The attribute word information includes the first attribute word information, and the first attribute word information is used to indicate the information of the attribute words that need to be concerned in the target object;

[0177] The ninth display module is configured to display the attribute word information for the target object in response to a triggering operation on the third control on the object management page.

[0178] In a possible manner, the attribute word information further includes the second attribute word information, and the second attribute word information is used to indicate at least one of the following information:

[0179] The information of a preset number of attribute words that the target object satisfies the fourth preset condition;

[0180] Among other objects in the same category as the target object except the target object, the information of a preset number of attribute words that satisfy the fourth preset condition;

[0181] The information of a preset number of attribute words that satisfy the fourth preset condition in the category to which the target object belongs.

[0182] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium, on which a computer program is stored, and when the program is executed by a processing device, the steps of any of the above information display methods are implemented.

[0183] Based on the same concept, embodiments of the present disclosure also provide an electronic device, which may include:

[0184] A storage device on which a computer program is stored;

[0185] A processing device for executing the computer program in the storage device to implement the steps of any of the above information display methods.

[0186] Based on the same concept, embodiments of the present disclosure also provide a computer program product, including a computer program, which when executed by a processor implements the steps of any of the above information display methods.

[0187] Reference is made below to Figure 15 , which shows a schematic structural diagram of an electronic device 1500 suitable for implementing embodiments of the present disclosure. The terminal device in embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablet Computers), PMPs (Portable Multimedia Players), in-vehicle terminals (such as in-vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 15 The electronic device shown is only an example and should not impose any limitations on the functions and usage scope of embodiments of the present disclosure.

[0188] As Figure 15 shown, the electronic device 1500 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 1501, which may perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 1502 or a program loaded from a storage device 1508 into a random access memory (RAM) 1503. In the RAM 1503, various programs and data required for the operation of the electronic device 600 are also stored. The processing device 1501, the ROM 1502, and the RAM 1503 are connected to each other through a bus 1504. An input / output (I / O) interface 1505 is also connected to the bus 1504.

[0189] Generally, the following devices may be connected to the I / O interface 1505: an input device 1506 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1507 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1508 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1509. The communication device 1509 may allow the electronic device 1500 to communicate with other devices wirelessly or wiredly to exchange data. Although Figure 15An electronic device 1500 is shown with various devices, but it should be understood that it is not required to implement or have all the shown devices. Instead, more or fewer devices may be implemented or had.

[0190] In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, an embodiment of the present disclosure includes a computer program product that includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program code for performing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from a network via a communication device 1509, or installed from a storage device 1508, or installed from a ROM 1502. When the computer program is executed by a processing device 1501, the above-described functions defined in the methods of the embodiments of the present disclosure are performed.

[0191] It should be noted that the above computer-readable medium in the present disclosure can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. A computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of a computer-readable storage medium can include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium can be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. And in the present disclosure, a computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, in which computer-readable program code is carried. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable signal medium can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted by any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0192] In some embodiments, any currently known or future-developed network protocol such as HTTP (HyperText Transfer Protocol) can be used for communication, and can be interconnected with digital data communication in any form or medium (e.g., a communication network). Examples of communication networks include local area networks ("LANs"), wide area networks ("WANs"), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or future-developed networks.

[0193] The above computer-readable medium can be included in the above electronic device; or can exist separately without being assembled into the electronic device.

[0194] The above computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: display an object management page for managing a target object; in response to triggering an operation on the associated information of the target object in the object management page, display the target associated information of the target object, where the target associated information is used to represent the user's associated cognition of the target object, and the target associated information includes first associated information and / or second associated information. The first associated information is used to represent the user's associated cognition information of the category to which the target object belongs and the target object, and the second associated information is used to represent the user's associated cognition information of the attribute word of the target object and the target object.

[0195] Computer program code for performing the operations of the present disclosure can be written in one or more programming languages or combinations thereof. The above programming languages include, but are not limited to, object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, executed as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer can be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or can be connected to an external computer (e.g., by using an Internet service provider to connect through the Internet).

[0196] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a segment of a program, or a portion of code that contains one or more executable instructions for implementing a specified logical function. It should also be noted that, in some alternative implementations, the functions noted in the blocks may occur in a different order than that noted in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, or they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented by a dedicated hardware-based system that performs the specified functions or operations, or by a combination of dedicated hardware and computer instructions.

[0197] The modules described in the embodiments of the present disclosure can be implemented in software or in hardware. In some cases, the name of the module does not constitute a limitation on the module itself.

[0198] The functions described above herein can be performed, at least in part, by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that can be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on a chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0199] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0200] The above description is only a preferred embodiment of the present disclosure and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of the disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, and should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosure concept. For example, the technical solutions formed by mutually replacing the above features with the technical features (but not limited to) having similar functions disclosed in the present disclosure.

[0201] In addition, although the operations are depicted in a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or in sequential order. In certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although a number of specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features described in the context of separate embodiments may also be implemented in combination in a single embodiment. Conversely, the various features described in the context of a single embodiment may also be implemented separately or in any suitable sub-combination in multiple embodiments.

[0202] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. On the contrary, the specific features and acts described above are merely example forms for implementing the claims. Regarding the apparatus in the above embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method, and will not be elaborated herein.

Claims

1. An information display method, characterized in that: The information display method comprises: Display an object management page for managing the target object; In response to a triggering operation on the association information of the target object in the object management page, the target association information of the target object is displayed, wherein the target association information is used to characterize the user's association cognition of the target object, and the target association information includes first association information and / or second association information, the first association information is used to characterize the user's association cognition information of the category to which the target object belongs and the target object, and the second association information is used to characterize the user's association cognition information of the attribute word of the target object and the target object.

2. The information display method according to claim 1, characterized in that: The first association information includes indicator information corresponding to a first indicator and / or indicator information corresponding to a second indicator, wherein the first indicator is used to characterize the probability of the user's association between the category to which the target object belongs and the target object, and the second indicator is used to characterize the user's interaction indicator for the target object in the category to which the target object belongs.

3. The information display method according to claim 1, characterized in that: The displaying of the target association information of the target object includes: displaying a first page option for triggering display of the second associated information, wherein the first page option includes at least one of a first option, a second option, and a third option, the first option is used to trigger display of a preset number of attribute words of the target object that meet a first preset condition, the second option is used to trigger display of custom attribute words of the target object, and the third option is used to trigger display of product function attribute words of the target object; In response to a triggering operation on a first target option in the first page option, a target attribute word and target indicator information corresponding to the first target option are displayed, wherein the target indicator information is used to measure the user's awareness of the association between the target attribute word and the target object.

4. The information display method according to claim 3, characterized in that: The step of displaying target attribute words and target indicator information corresponding to the first target option in response to a triggering operation on the first target option in the first page option includes: In response to a triggering operation on a first target option in the first page option, displaying a target attribute word corresponding to the first target option; In response to a trigger operation on the target attribute word, target indicator information is displayed.

5. The information display method according to claim 3, characterized in that: The information display method further includes: In response to a triggering operation on the target attribute word, a change trend of the target indicator information over time is displayed, and / or ranking information of the target object in the category to which the target object belongs based on the target indicator information is displayed.

6. The information display method according to claim 3, characterized in that: The information display method further includes: Displaying a first control in association with the target attribute word, wherein the first control is at least used to trigger display of the user's cognitive details of the association between the target attribute word and the target object; In response to a triggering operation on the first control, a first detail page is displayed, and details of the user's cognition of the association between the target attribute word and the target object are displayed on the first detail page.

7. The information display method according to claim 6, characterized in that: The information display method further includes: Displaying a second page option on the first details page, wherein the second page option is used to trigger display of comparison information based on comparison dimensions of different objects under the category to which the target object belongs, the different objects including the target object, and the comparison dimensions including indicator dimensions obtained based on the target indicator information; In response to a triggering operation on the second page option, displaying a first configuration control for configuring a comparison dimension; In response to a first configuration operation on a comparison dimension in the first configuration control, comparison information between the different objects is displayed according to the comparison dimension corresponding to the first configuration operation.

8. The information display method according to claim 6, characterized in that: The information display method further includes: Displaying a third page option on the first detail page, wherein the third page option is used to trigger display of multimedia content related to the target object; In response to a triggering operation on the third page option, a multimedia content list is displayed, wherein the multimedia content list includes a first list and a second list, the first list being used to display multimedia content for which the user's associated cognitive information on the target object meets a second preset condition and / or the playback information of the target object meets a third preset condition, and the second list being used to display multimedia content for which the user's associated cognitive information on the target object does not meet the second preset condition and / or the playback information of the target object does not meet the third preset condition.

9. The information display method according to claim 6, characterized in that: The information display method further includes: Displaying a fourth page option on the first detail page, wherein the fourth page option is used to trigger display of the distribution channel information of the target object; In response to a triggering operation on target delivery channel information in the delivery channel information, a time-varying trend of the user's association degree with the target object under the delivery channel corresponding to the target delivery channel information is displayed.

10. The information display method according to any one of claims 3 to 9, characterized in that: The displaying of the target attribute word and target indicator information corresponding to the first target option includes: Displaying the target attribute word and target indicator information corresponding to the first target option in a first display style; In response to a display style switching operation, a second display style corresponding to the switching operation is determined, and target attribute words and target indicator information corresponding to the first target option are displayed in the second display style, wherein the second display style is different from the first display style.

11. The information display method according to any one of claims 3 to 9, characterized in that: The custom attribute words of the target object are configured in the following way: Displaying a second configuration control, where the second configuration control is used to add a custom attribute word for the target object; In response to the configuration operation through the second configuration control, the first attribute word to be added and / or the second attribute word to be excluded are determined, and the custom attribute word of the target object is determined according to the first attribute word and / or the second attribute word.

12. The information display method according to any one of claims 1 to 9, characterized in that: The information display method further includes: displaying a second control, where the second control is used to trigger displaying ranking information of the target object in the category to which it belongs based on the first association information; In response to a triggering operation on the second control, a second detail page is displayed, and ranking information of the target object under the third indicator included in the first association information is displayed in the second detail page; In response to a selection operation on a fourth indicator included in the first associated information in the second detail page, the ranking information displayed in the second detail page is switched to be displayed as the ranking information of the target object under the fourth indicator.

13. The information display method according to claim 12, characterized in that: The information display method further includes: In response to a triggering operation on the ranking information corresponding to the target object in the ranking information, displaying data detail information of the target object under the fourth indicator, the data detail information including indicator information corresponding to a plurality of decomposed indicators obtained by decomposing the fourth indicator; In response to a triggering operation on target indicator information in the data detail information, multimedia content is displayed, wherein the target indicator information is obtained based on the multimedia content.

14. The information display method according to any one of claims 1 to 9, characterized in that: The information display method further includes: Displaying a third control in the object management page, the third control is used to trigger the display of attribute word information for the target object, the attribute word information includes first attribute word information, and the first attribute word information is used to indicate information of attribute words that need to be paid attention to in the target object; In response to a triggering operation on the third control in the object management page, attribute word information for the target object is displayed.

15. The information display method according to claim 14, characterized in that: The attribute word information further includes second attribute word information, where the second attribute word information is used to indicate at least one of the following information: The target object satisfies a preset number of attribute words of a fourth preset condition; Information on the preset number of attribute words that meet the fourth preset condition among other objects in the category to which the target object belongs except the target object; Information on the preset number of attribute words in the category to which the target object belongs that meet the fourth preset condition.

16. An information display device, characterized in that: The information display device comprises: A first display module, used to display an object management page for managing a target object; A second display module is used to display target association information of the target object in response to a triggering operation on the association information of the target object in the object management page, wherein the target association information is used to characterize the user's association cognition of the target object, and the target association information includes first association information and / or second association information, the first association information is used to characterize the user's association cognition information of the category to which the target object belongs and the target object, and the second association information is used to characterize the user's association cognition information of the attribute word of the target object and the target object.

17. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 15 are implemented.

18. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 15.

19. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 15 are implemented.

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