Digital cultural tourism management system

Abstract

The invention relates to the technical field of cultural tourism management, in particular to a digital cultural tourism management system. The system comprises a data acquisition module, a data processing module, a service feedback module, a safety monitoring module, a digital analysis decision management platform, a manager intervention module, a communication cooperation module, a basic auxiliary module and an intelligent voice navigation module, and the data acquisition module is used for collecting local weather and temperature changes in real time. Through the effects of the intelligent voice navigation module, the communication cooperation module and the digital analysis decision management platform, the system has the advantages of special navigation, risk occurrence probability reduction and timely intervention of management personnel, and solves the problems that an existing digital cultural tourism management system is not beneficial to improvement of scenic spot service quality and public praise evaluation, and the management efficiency is improved. And the development of the scenic area is limited.

Description

Technical Field

[0001] The present invention relates to the technical field of cultural tourism management, and in particular to a digital cultural tourism management system. Background Art

[0002] Cultural tourism, abbreviated as wenlv, is defined as the process of experiencing, understanding, and appreciating the specific content of human culture through travel. It broadly refers to travel intended to appreciate traditional cultures of foreign countries, trace the legacy of cultural figures, or participate in local cultural events. Seeking cultural enjoyment has become a popular trend among current travelers.

[0003] At present, in the use of the existing digital cultural tourism management system, tourists usually follow the signs to tour the scenic area after entering it, and no tour route suitable for the tourists themselves is formulated. For example, parents with young children, children accompanying the elderly, or tourists traveling alone have great differences in their choice of tour routes. Blindly following the guidance of the mainstream direction can easily cause many inconveniences and increase tourists' fatigue. For example, parents with young children prefer amusement facilities, children accompanying the elderly prefer scenery and culture, and tourists traveling alone prefer adventure and participation. Among them, parents with young children and children accompanying the elderly have a greater demand for the scenic area's transportation facilities, merchant services, and emergency rescue. When tourists encounter problems, such as lost backpacks, lost children, first aid for the elderly, and tourist rescue, they usually call the police or make online complaints through their mobile phones, which is not conducive to improving the service quality and word-of-mouth evaluation of the scenic area, and restricts the development of the scenic area. To this end, we propose a digital cultural tourism management system. Summary of the Invention

[0004] The purpose of the present invention is to provide a digital cultural tourism management system with the advantages of special navigation, reduced risk probability, and timely intervention of management personnel, which solves the problem that the existing digital cultural tourism management system is not conducive to improving the service quality and word-of-mouth evaluation of scenic spots, and restricts the development of scenic spots.

[0005] To achieve the above-mentioned objectives, the present invention provides the following technical solutions: a digital cultural tourism management system, comprising a data acquisition module, a data processing module, a service feedback module, a security monitoring module, a digital analysis and decision-making management platform, a management personnel intervention module, a communication and collaboration module, a basic auxiliary module, and an intelligent voice navigation module, wherein:

[0006] The data collection module is used to collect real-time data on local weather and temperature changes, and to collect and aggregate transaction-related data within the scenic area, ticket types, membership card data, visitor deposit data, electronic ticketing data, and distribution data, as well as potential tourists' searches for popular tourist destinations, holiday bookings, and attention to emerging cultural IPs. It also collects information on visitor numbers, pricing strategies, and marketing campaign effectiveness for similar scenic spots, and obtains advertising click-through rates, conversion rates, and customer acquisition costs, as well as online official website visits and social media interactions.

[0007] The data processing module is used to analyze weather and temperature change information, analysis of summary information within scenic areas, trend analysis of potential users' interests and consumer interaction capabilities, competitor analysis, and marketing effectiveness data, in order to improve the service quality of its own tourism projects and make corresponding changes;

[0008] Service feedback module, used for tourists to provide feedback on experience items during the experience process;

[0009] The security monitoring module is used to ensure the safety of the scenic area, monitor the flow of people and the status of facilities in real time, and protect the system from network attacks to ensure data security;

[0010] A digital analysis and decision-making management platform that processes multi-source data, including visitor behavior, consumption records, and weather, and generates management recommendations;

[0011] Management intervention module, used to handle disputes between tourists, disputes between tourists and merchants, tourist guidance, and basic equipment maintenance;

[0012] Communication collaboration module, used to ensure high-speed data transmission, support remote management and multi-terminal collaborative device management;

[0013] Basic auxiliary modules are used to ensure the stable operation of scenic area equipment and prevent power outages. They are also used for ticket and receipt printing and visitor identity verification through printing and scanning equipment.

[0014] The voice navigation module is used to plan scenic area tour routes for tourists, provide voice explanations of the culture of the scenic spots, and broadcast emergency information within the scenic area.

[0015] Preferably, the data acquisition module, security monitoring module and service feedback module are unidirectionally electrically connected to the data processing module, the data processing module and basic auxiliary module are unidirectionally electrically connected to the digital analysis and decision management platform, the management personnel intervention module is bidirectionally electrically connected to the digital analysis and decision management platform, the management personnel intervention module is unidirectionally electrically connected to the service feedback module, basic auxiliary module and voice navigation module, the digital analysis and decision management platform is unidirectionally electrically connected to the communication collaboration module, the unidirectional electrical connection is unidirectionally electrically connected to the intelligent voice navigation module, and the intelligent voice navigation module is unidirectionally electrically connected to the data acquisition module and service feedback module.

[0016] Preferably, the intelligent voice navigation module specifically includes:

[0017] Positioning unit, used to locate tourists' tour tracks in real time to prevent them from getting lost during their tour;

[0018] The emergency call unit is used to quickly respond and provide necessary assistance to ensure the safety of tourists, making them feel more at ease and improving their travel experience:

[0019] The risk warning unit is used to monitor tourism-related online comments, news reports and social media trends in real time. Regulatory authorities can promptly identify and assess potential risks or negative events. Through timely warnings, regulatory authorities can quickly take measures to reduce or avoid possible negative impacts, thereby effectively conducting crisis management. In terms of passenger flow monitoring, the system counts and analyzes passenger flow in real time, and issues early warnings for peak traffic areas, helping scenic spots to take diversion measures, avoid congestion and safety hazards, and enhance the tourist experience.

[0020] Preferably, the data acquisition module specifically includes:

[0021] The weather monitoring unit is used to monitor and provide real-time key meteorological data, including temperature, humidity, wind speed, wind direction, rainfall, and UV intensity, to help tourists plan their itineraries appropriately, avoid outdoor activities in adverse weather conditions, and ensure a safe and comfortable journey. Furthermore, the digital analysis and decision-making management platform can formulate more reasonable travel plans and activity arrangements based on this meteorological data.

[0022] The ticketing data service unit is used to improve operational efficiency and adjust staff numbers and service facilities based on real-time visitor flow. It also rationally allocates the supply of supporting resources such as catering and accommodation, analyzes peak and off-peak hours, and develops more scientific opening and closing times and ticket pricing strategies. It also uses a reservation system to disperse visitor flow and avoid congestion. The automated and digital ticketing system significantly improves ticket sales and verification efficiency, and provides real-time updates on scenic area capacity and remaining ticket quantities, allowing visitors to make reasonable plans, control visitor numbers within the environmental carrying capacity, and protect natural resources and cultural heritage.

[0023] The marketing activity unit is used for precision marketing to attract more tourists, increase sales of tickets and other services, reduce unnecessary expenses and manage loopholes. At the same time, it combines online and offline consumption records and behavioral trajectories to form a comprehensive tourist portrait, use data analysis to understand tourist preferences, push relevant activities and discount information, analyze historical sales data and seasonal changes, predict future market demand, evaluate the effectiveness of different marketing activities, adjust strategies in a timely manner, use artificial intelligence and Internet of Things technologies to improve the level of service intelligence, explore value-added services and cross-border cooperation opportunities based on big data, and create personalized customized travel routes and service packages.

[0024] Preferably, the security monitoring module specifically includes:

[0025] Security monitoring equipment is used for personnel management, vehicle management, fire safety, and equipment operation and maintenance to improve the service quality and tourist safety of scenic spots;

[0026] Network security equipment is used to ensure tourist safety, protect scenic area resources, improve management efficiency and optimize the visitor experience.

[0027] Preferably, the devices used in the communication collaboration module are 5G base stations and communication modules and multi-terminal collaboration devices, and the types of multi-terminal collaboration devices include smart watches, walkie-talkies, mobile phones, and cross-platform management systems.

[0028] Preferably, the equipment used for the ticket, printing and scanning equipment is a high-speed ticket printer, a QR code scanner, and an ID card reader.

[0029] Preferably, the devices of the voice navigation module include smart watches, mobile phones, and tablet computers that have imported intelligent voice navigation APP.

[0030] Preferably, the marketing activity unit makes the scenic spot online, and uses multiple ports including the official website, micro-official website, mini-programs, WeChat public accounts and Tik Tok to promote the scenic spot online, so that tourists can have an intuitive contact with the scenic spot.

[0031] Preferably, the types of the security monitoring equipment include high-definition cameras, facial recognition gates, and thermal imagers, and the types of the network security equipment include firewalls, intrusion detection systems (IDS), and data encryption devices.

[0032] Compared with the prior art, the present invention has the following beneficial effects:

[0033] 1. The present invention can incorporate tourists' information into the management system through the cooperation of the intelligent voice navigation module and the communication collaboration module, and is conducive to the system to grasp the location and demand information of tourists. Through the setting of the intelligent voice navigation module, it can formulate an optimization plan based on the needs of tourists through the digital analysis and decision-making management platform, and transmit it to the intelligent voice navigation module through the communication collaboration module to broadcast navigation to tourists, which is conducive to improving the quality of tourists' tours and reducing tourists' fatigue.

[0034] 2. The present invention directly feeds back to the system through the intelligent voice navigation module. After being processed and extracted by the data processing module, the digital analysis and decision-making management platform can call the nearest management personnel through the management personnel intervention module to promptly realize video calls or direct manual intervention through the voice navigation module, and deal with the problems in a timely manner. It can effectively improve the processing efficiency and reset quality of the system for problems, which is conducive to reducing the frequency of mobile phone alarms or online complaints, and can improve the service quality and word-of-mouth evaluation of scenic spots, which is beneficial to the development of scenic spots. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] Figure 1 Schematic diagram of the system of the present invention;

[0036] Figure 2 This is a schematic diagram of the intelligent voice navigation module of the present invention;

[0037] Figure 3 This is a schematic diagram of the data acquisition module of the present invention;

[0038] Figure 4 This is a schematic diagram of the security monitoring module of the present invention. DETAILED DESCRIPTION

[0039] The following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative efforts are within the scope of protection of the present invention.

[0040] See also Figure 1-Figure 4As shown, the present invention provides a technical solution: a digital cultural tourism management system. To achieve the above purpose, the present invention provides the following technical solution: a digital cultural tourism management system, the system includes a data acquisition module, a data processing module, a service feedback module, a security monitoring module, a digital analysis and decision-making management platform, a management personnel intervention module, a communication and collaboration module, a basic auxiliary module and an intelligent voice navigation module, wherein:

[0041] The data collection module is used to collect real-time data on local weather and temperature changes, and to collect and aggregate transaction-related data within the scenic area, ticket types, membership card data, visitor deposit data, electronic ticketing data, and distribution data, as well as potential tourists' searches for popular tourist destinations, holiday bookings, and attention to emerging cultural IPs. It also collects information on visitor numbers, pricing strategies, and marketing campaign effectiveness for similar scenic spots, and obtains advertising click-through rates, conversion rates, and customer acquisition costs, as well as online official website visits and social media interactions.

[0042] The data processing module is used to analyze weather and temperature change information, analysis of summary information within scenic areas, trend analysis of potential users' interests and consumer interaction capabilities, competitor analysis, and marketing effectiveness data, in order to improve the service quality of its own tourism projects and make corresponding changes;

[0043] Service feedback module, used for tourists to provide feedback on experience items during the experience process;

[0044] The security monitoring module is used to ensure the safety of the scenic area, monitor the flow of people and the status of facilities in real time, and protect the system from network attacks to ensure data security;

[0045] A digital analysis and decision-making management platform that processes multi-source data, including visitor behavior, consumption records, and weather, and generates management recommendations;

[0046] Management intervention module, used to handle disputes between tourists, disputes between tourists and merchants, tourist guidance, and basic equipment maintenance;

[0047] Communication collaboration module, used to ensure high-speed data transmission, support remote management and multi-terminal collaborative device management;

[0048] Basic auxiliary modules are used to ensure the stable operation of scenic area equipment and prevent power outages. They are also used for ticket and receipt printing and visitor identity verification through printing and scanning equipment.

[0049] The voice navigation module is used to plan scenic area tour routes for tourists, provide voice explanations of the culture of the scenic spots, and broadcast emergency information within the scenic area.

[0050] The data acquisition module, security monitoring module and service feedback module are one-way electrically connected to the data processing module, the data processing module and basic auxiliary module are one-way electrically connected to the digital analysis and decision-making management platform, the management personnel intervention module is bidirectionally electrically connected to the digital analysis and decision-making management platform, the management personnel intervention module is one-way electrically connected to the service feedback module, basic auxiliary module and voice navigation module, the digital analysis and decision-making management platform is one-way electrically connected to the communication collaboration module, the one-way electrical connection is one-way electrically connected to the intelligent voice navigation module, and the intelligent voice navigation module is one-way electrically connected to the data acquisition module and service feedback module.

[0051] This technical solution: through the cooperation of the intelligent voice navigation module and the communication collaboration module, the information of tourists can be incorporated into the management system, and it is beneficial for the system to grasp the location and demand information of tourists. Through the setting of the intelligent voice navigation module, it can formulate an optimization plan according to the needs of tourists through the digital analysis and decision-making management platform, and transmit it to the intelligent voice navigation module through the communication collaboration module to broadcast navigation to tourists, which is beneficial to improving the quality of tourists' tours and reducing tourists' fatigue. If tourists encounter inconvenience or risks, they can directly feedback to the system through the intelligent voice navigation module. Then, after the data is collected by the data acquisition module, the security monitoring module and the service feedback module, and processed and extracted by the data processing module, the digital analysis and decision-making management platform can call the nearest management personnel through the management intervention module to realize video calls or direct manual intervention in time through the voice navigation module, and deal with problems in a timely manner, which can effectively improve the system's problem-solving efficiency and reset quality, help reduce the frequency of mobile phone alarms or online complaints, and improve the service quality and word-of-mouth evaluation of scenic spots, which is beneficial to the development of scenic spots.

[0052] Specifically, the intelligent voice navigation module includes:

[0053] Positioning unit, used to locate tourists' tour tracks in real time to prevent them from getting lost during their tour;

[0054] The emergency call unit is used to quickly respond and provide necessary assistance to ensure the safety of tourists, making them feel more at ease and improving their travel experience:

[0055] The risk warning unit is used to monitor tourism-related online comments, news reports and social media trends in real time. Regulatory authorities can promptly identify and assess potential risks or negative events. Through timely warnings, regulatory authorities can quickly take measures to reduce or avoid possible negative impacts, thereby effectively conducting crisis management. In terms of passenger flow monitoring, the system counts and analyzes passenger flow in real time, and issues early warnings for peak traffic areas, helping scenic spots to take diversion measures, avoid congestion and safety hazards, and enhance the tourist experience.

[0056] This technical solution: Through the setting of the positioning unit, both tourists and the system can understand their own location in real time, avoid getting lost, and help them find their destination quickly. At the same time, positioning technology can help scenic area management departments to promptly detect and handle various emergencies and ensure the safety of tourists. Positioning technology can also improve the management efficiency of scenic areas and reduce the cost and risk of manual inspections. For example, the system can identify abnormal situations within the scenic area through information collection and issue voice warnings to nearby tourists. On the other hand, the scenic area management system can better understand the behavior patterns and preferences of tourists, thereby formulating more effective marketing strategies. For example, accurate positioning enables scenic areas to formulate more appropriate marketing strategies based on different target markets, making publicity and promotion work more targeted.

[0057] The setting of the emergency call unit enables the scenic area management system to quickly respond to tourists' requests for help and provide necessary assistance, ensuring that tourists can receive timely medical treatment and safety protection in emergency situations. An efficient emergency rescue system can improve the service quality of the scenic area, enhance tourists' trust and satisfaction, and tourists will feel more at ease when they know that the scenic area has complete emergency rescue measures, and are more willing to choose the scenic area as a tourist destination. A safe tourism environment allows tourists to enjoy various activities during the trip with more confidence, thereby improving overall tourism satisfaction.

[0058] The setting of the risk warning unit enables the management system to detect potential dangers in advance, such as lightning, floods, fires, etc., and promptly notify tourists to take risk avoidance measures, thereby reducing the probability of safety accidents and ensuring the safety of tourists' lives. Scenic spots can take measures in advance to avoid or reduce property losses caused by natural disasters or emergencies, such as suspending dangerous amusement projects, closing high-altitude facilities, etc., thereby protecting the property safety of tourists and scenic spots. At the same time, risk warnings can reduce the detention and inconvenience of tourists caused by emergencies, ensure that tourists can complete their tour plans on time, and enhance the overall travel experience. The early warning system can help scenic spot managers prepare in advance, reasonably arrange staff and resources, reduce confusion and delays caused by emergencies, and improve the management efficiency and service quality of scenic spots. Through timely and accurate early warning information, scenic spots can demonstrate their professionalism and sense of responsibility, and enhance tourists' trust and satisfaction with the scenic spots.

[0059] Specifically, the data acquisition module includes:

[0060] The weather monitoring unit is used to monitor and provide real-time key meteorological data, including temperature, humidity, wind speed, wind direction, rainfall, and UV intensity. This helps tourists plan their itineraries, avoid outdoor activities in adverse weather conditions, and ensure a safe and comfortable journey. Furthermore, the digital analysis and decision-making management platform can formulate more reasonable travel plans and activity arrangements based on meteorological data.

[0061] The ticketing data service unit is used to improve operational efficiency and adjust staff numbers and service facilities based on real-time visitor flow. It also rationally allocates the supply of supporting resources such as catering and accommodation, analyzes peak and off-peak hours, and develops more scientific opening and closing times and ticket pricing strategies. It also uses a reservation system to disperse visitor flow and avoid congestion. The automated and digital ticketing system significantly improves ticket sales and verification efficiency, and provides real-time updates on scenic area capacity and remaining ticket quantities, allowing visitors to make reasonable plans, control visitor numbers within the environmental carrying capacity, and protect natural resources and cultural heritage.

[0062] The marketing activity unit is used for precision marketing to attract more tourists, increase sales of tickets and other services, reduce unnecessary expenses and manage loopholes. At the same time, it combines online and offline consumption records and behavioral trajectories to form a comprehensive tourist portrait, use data analysis to understand tourist preferences, push relevant activities and discount information, analyze historical sales data and seasonal changes, predict future market demand, evaluate the effectiveness of different marketing activities, adjust strategies in a timely manner, use artificial intelligence and Internet of Things technologies to improve the level of service intelligence, explore value-added services and cross-border cooperation opportunities based on big data, and create personalized customized travel routes and service packages.

[0063] This technical solution: By setting up a weather monitoring unit, the management system can monitor meteorological changes in the scenic area in real time. Tourists can be informed in advance of extreme weather conditions such as sudden showers and strong winds, so as to better plan their itineraries and avoid unnecessary trouble. For example, in hot weather, tourists can choose to travel in the early morning or evening to avoid the hot period at noon; in rainy weather, they can prepare rain gear in advance and arrange indoor or outdoor activities reasonably. Secondly, meteorological data can help scenic area management departments predict the possibility of the appearance of specific landscapes in advance, such as sea of clouds, rime, snow scenes, etc., so as to release information to tourists in a timely manner, attract more tourists to come and watch, and enhance the tourist appeal of the scenic area. In addition, the weather station can also issue early warnings before bad weather arrives, so that the scenic area management departments can quickly take measures, such as closing dangerous areas, evacuating tourists, and reinforcing amusement facilities, to ensure the safety of tourists and staff.

[0064] The establishment of the ticketing data service unit can improve the operational efficiency of the management system, including optimizing resource allocation: adjusting the number of staff and service facilities according to real-time passenger flow, and reasonably allocating the supply of supporting resources such as catering and accommodation; reducing waiting time: analyzing peak and off-peak periods, formulating more scientific opening and closing times and ticket price strategies, and dispersing tourist flow through the reservation system to avoid congestion; speeding up ticket processing: automated and digital ticketing systems can significantly improve ticket sales and ticket verification efficiency; and enabling the management system to improve the visitor experience, including providing accurate information: real-time updates on scenic area capacity and the number of remaining tickets, allowing tourists to make reasonable plans, issuing weather warnings and other emergency notifications, and ensuring tourist safety;

[0065] The setting of marketing activity units can enable the management system to use data analysis to understand tourists' preferences, push relevant activities and discount information, improve navigation signs and service facility layout, and enhance the comfort of the tour; enhance interactivity: develop online interactive platforms to increase tourists' participation and satisfaction; and enable the management system to enhance decision-making support, including market trend analysis: analyze historical sales data and seasonal changes, predict future market demand, evaluate the effects of different marketing activities, and adjust strategies in time; risk management: monitor abnormal data and emergencies, quickly launch emergency plans, track tourist complaints and suggestions, and continuously improve service quality; performance evaluation: objectively measure the work results and management level of each department, set reasonable goals and KPI indicators, and promote continuous improvement; and can The management system promotes sustainable development, including environmental protection: controlling the number of tourists within the environmental carrying capacity, protecting natural resources and cultural heritage, and promoting green travel and energy conservation and emission reduction measures; improving economic benefits and increasing revenue: attracting more tourists through precision marketing, increasing sales of tickets and other services, and developing secondary consumption projects such as souvenirs, specialty restaurants, etc.; reducing costs: reducing unnecessary expenses and management loopholes, using big data to optimize supply chain management and inventory control, integrating multi-channel data: combining online and offline consumption records and behavior trajectories to form a comprehensive tourist portrait, using artificial intelligence and Internet of Things technologies to improve the level of service intelligence, and innovating business models: exploring value-added services and cross-border cooperation opportunities based on big data to increase tourist participation and satisfaction.

[0066] Specifically, the security monitoring module includes:

[0067] Security monitoring equipment is used for personnel management, vehicle management, fire safety, and equipment operation and maintenance to improve the service quality and tourist safety of scenic spots;

[0068] Network security equipment is used to ensure tourist safety, protect scenic area resources, improve management efficiency and optimize the visitor experience.

[0069] This technical solution: Through the setting of security monitoring equipment, it is possible to realize facial control and anti-lost functions for tourists through video monitoring, passenger flow statistics and personnel density analysis to ensure the safety of tourists. For example, through facial recognition technology, the system can monitor the flow of people in the scenic area in real time, identify suspicious people, and issue alarms in time. In addition, the intelligent guidance system can customize electronic fences through the background to set restricted areas and dangerous areas. When tourists enter these areas, the system can report location information in real time so that management personnel can respond in time. Security monitoring equipment can reduce illegal parking and improve parking space utilization through real-time monitoring, induced parking and reverse car search functions. For example, the video surveillance system can monitor the distribution of traffic density, road conditions and changing trends, and improve the dispatching capacity of scenic spots. Security monitoring equipment also plays an important role in fire safety. Through the Internet of Things module and data acquisition equipment, network monitoring is realized to ensure the modern fire protection management of "human defense + physical defense + technical defense". Once an emergency such as a fire occurs, the system can issue dispatch instructions in time and initiate emergency measures. Security monitoring equipment can realize fault linkage alarm, flow processing and statistical reporting through intelligent analysis and fault detection, reducing operation and maintenance costs and improving operation and maintenance efficiency. For example, the video surveillance system can use various front-end cameras to perform systematic intelligent detection, detect equipment failures in time and issue alarms;

[0070] The setting of network security equipment, such as network video surveillance systems, can monitor scenic areas in real time, including entrances, exits, popular attractions and dangerous areas. Through high-definition cameras and intelligent analysis technology, the monitoring system can promptly detect abnormal situations, such as tourists falling, sudden illness or fire, and quickly notify relevant personnel to deal with them. For example, a mountain scenic area successfully discovered signs of landslides by installing a network video surveillance system, and evacuated tourists in time, avoiding casualties and property losses. Network security equipment can also help protect the natural resources and cultural heritage of the scenic area. The network video surveillance system can monitor cultural relics and ecological environment in real time to prevent human damage and natural erosion. For example, a historical and cultural scenic area has effectively reduced cultural relics damage incidents and protected the historical and cultural value of the scenic area by applying a network video surveillance system. Network security equipment such as smart scenic area data centers can centrally collect, store and manage various types of data within the scenic area, including tourist information, facility operation status and environmental monitoring data. By deeply mining and analyzing this data, scenic area managers can make scientific and rational decisions and improve management efficiency. For example, by analyzing visitor data, scenic areas can accurately identify target markets and develop targeted marketing strategies. By monitoring the frequency of facility usage, timely maintenance work can be scheduled to ensure the normal operation of facilities. In addition, the application of network security equipment can also optimize the visitor experience. For example, network video surveillance systems can monitor visitor flow in real time, helping scenic areas to rationally allocate human resources and facilities, thereby improving visitor satisfaction. Furthermore, by analyzing visitor behavior data, scenic areas can optimize service processes, reduce visitor wait times, and improve overall service quality.

[0071] Specifically, the equipment used in the communication collaboration module is 5G base stations and communication modules as well as multi-terminal collaboration devices, and the types of multi-terminal collaboration devices include smart watches, walkie-talkies, mobile phones, and cross-platform management systems.

[0072] Specifically, the equipment used for ticketing, printing and scanning devices are high-speed ticket printers, QR code scanners, and ID card readers.

[0073] Specifically, devices with voice navigation modules include smart watches, mobile phones, and tablet computers that have imported intelligent voice navigation apps.

[0074] This technical solution: By importing the smart watch, mobile phone, or tablet computer with the intelligent voice navigation APP, tourists can carry it with them and connect it to the management system in real time, making it easier for different tourists to communicate with the system and simplifying the way tourists report problems.

[0075] Specifically, the marketing activity unit brings the scenic spot online, using multiple ports including the official website, micro-official website, mini-programs, WeChat public accounts and Douyin to promote the scenic spot online, allowing tourists to have direct contact with the scenic spot.

[0076] This technical solution: can improve the publicity effect of this system.

[0077] Specifically, the types of security monitoring equipment include high-definition cameras, facial recognition gates, and thermal imagers; the types of network security equipment include firewalls, intrusion detection systems (IDS), and data encryption devices.

[0078] This technical solution ensures the normal operation of the system and can improve the safety and satisfaction of tourists.

[0079] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit the scope of protection of the present invention. Although the present invention has been described in detail with reference to the preferred embodiments, those skilled in the art should understand that the technical solutions of the present invention may be modified or replaced by equivalents without departing from the essence and scope of the technical solutions of the present invention.

Claims

1. A digital cultural tourism management system, characterized in that: The system includes a data acquisition module, a data processing module, a service feedback module, a security monitoring module, a digital analysis and decision-making management platform, a management personnel intervention module, a communication and collaboration module, a basic auxiliary module and an intelligent voice navigation module, among which: The data collection module is used to collect real-time data on local weather and temperature changes, and to collect and aggregate transaction-related data within the scenic area, ticket types, membership card data, visitor deposit data, electronic ticketing data, and distribution data, as well as potential tourists' searches for popular tourist destinations, holiday bookings, and attention to emerging cultural IPs. It also collects information on visitor numbers, pricing strategies, and marketing campaign effectiveness for similar scenic spots, and obtains advertising click-through rates, conversion rates, and customer acquisition costs, as well as online official website visits and social media interactions. The data processing module is used to analyze weather and temperature change information, analysis of summary information within scenic areas, trend analysis of potential users' interests and consumer interaction capabilities, competitor analysis, and marketing effectiveness data, in order to improve the service quality of its own tourism projects and make corresponding changes; Service feedback module, used for tourists to provide feedback on experience items during the experience process; The security monitoring module is used to ensure the safety of the scenic area, monitor the flow of people and the status of facilities in real time, and protect the system from network attacks to ensure data security; A digital analysis and decision-making management platform that processes multi-source data, including visitor behavior, consumption records, and weather, and generates management recommendations; Management intervention module, used to handle disputes between tourists, disputes between tourists and merchants, tourist guidance, and basic equipment maintenance; Communication collaboration module, used to ensure high-speed data transmission, support remote management and multi-terminal collaborative device management; Basic auxiliary modules are used to ensure the stable operation of scenic area equipment and prevent power outages. They are also used for ticket and receipt printing and visitor identity verification through printing and scanning equipment. The voice navigation module is used to plan scenic area tour routes for tourists, provide voice explanations of the culture of the scenic spots, and broadcast emergency information within the scenic area.

2. A digital cultural tourism management system according to claim 1, characterized in that: The data acquisition module, security monitoring module and service feedback module are unidirectionally electrically connected to the data processing module, the data processing module and basic auxiliary module are unidirectionally electrically connected to the digital analysis and decision management platform, the management personnel intervention module is bidirectionally electrically connected to the digital analysis and decision management platform, the management personnel intervention module is unidirectionally electrically connected to the service feedback module, basic auxiliary module and voice navigation module, the digital analysis and decision management platform is unidirectionally electrically connected to the communication collaboration module, the unidirectional electrical connection is unidirectionally electrically connected to the intelligent voice navigation module, and the intelligent voice navigation module is unidirectionally electrically connected to the data acquisition module and service feedback module.

3. A digital cultural tourism management system according to claim 1, characterized in that: The intelligent voice navigation module specifically includes: Positioning unit, used to locate tourists' tour tracks in real time to prevent them from getting lost during their tour; The emergency call unit is used to quickly respond and provide necessary assistance to ensure the safety of tourists, making them feel more at ease and improving their travel experience: The risk warning unit is used to monitor tourism-related online comments, news reports and social media trends in real time. Regulatory authorities can promptly identify and assess potential risks or negative events. Through timely warnings, regulatory authorities can quickly take measures to reduce or avoid possible negative impacts, thereby effectively conducting crisis management. In terms of passenger flow monitoring, the system counts and analyzes passenger flow in real time, and issues early warnings for peak traffic areas, helping scenic spots to take diversion measures, avoid congestion and safety hazards, and enhance the tourist experience.

4. A digital cultural tourism management system according to claim 1, characterized in that: The data acquisition module specifically includes: The weather monitoring unit is used to monitor and provide real-time key meteorological data, including temperature, humidity, wind speed, wind direction, rainfall, and UV intensity, to help tourists plan their itineraries appropriately, avoid outdoor activities in adverse weather conditions, and ensure a safe and comfortable journey. Furthermore, the digital analysis and decision-making management platform can formulate more reasonable travel plans and activity arrangements based on the meteorological data. The ticketing data service unit is used to improve operational efficiency and adjust staff numbers and service facilities based on real-time visitor flow. It also rationally allocates the supply of supporting resources such as catering and accommodation, analyzes peak and off-peak hours, and develops more scientific opening and closing times and ticket pricing strategies. It also uses a reservation system to disperse visitor flow and avoid congestion. The automated and digital ticketing system significantly improves ticket sales and verification efficiency, and provides real-time updates on scenic area capacity and remaining ticket quantities, allowing visitors to make reasonable plans, control visitor numbers within the environmental carrying capacity, and protect natural resources and cultural heritage. The marketing activity unit is used for precision marketing to attract more tourists, increase sales of tickets and other services, reduce unnecessary expenses and manage loopholes. At the same time, it combines online and offline consumption records and behavioral trajectories to form a comprehensive tourist portrait, use data analysis to understand tourist preferences, push relevant activities and discount information, analyze historical sales data and seasonal changes, predict future market demand, evaluate the effectiveness of different marketing activities, adjust strategies in a timely manner, use artificial intelligence and Internet of Things technologies to improve the level of service intelligence, explore value-added services and cross-border cooperation opportunities based on big data, and create personalized customized travel routes and service packages.

5. A digital cultural tourism management system according to claim 1, characterized in that: The security monitoring module specifically includes: Security monitoring equipment is used for personnel management, vehicle management, fire safety, and equipment operation and maintenance to improve the service quality and tourist safety of scenic spots; Network security equipment is used to ensure tourist safety, protect scenic area resources, improve management efficiency and optimize the visitor experience.

6. A digital cultural tourism management system according to claim 1, characterized in that: The equipment used in the communication collaboration module is 5G base stations and communication modules as well as multi-terminal collaboration equipment, and the types of multi-terminal collaboration equipment include smart watches, walkie-talkies, mobile phones, and cross-platform management systems.

7. A digital cultural tourism management system according to claim 1, characterized in that: The equipment used for the ticket, printing and scanning equipment is a high-speed ticket printer, a QR code scanner, and an ID card reader.

8. The digital cultural tourism management system according to claim 1, characterized in that: The devices of the voice navigation module include smart watches, mobile phones, and tablet computers that have imported the intelligent voice navigation APP.

9. A digital cultural tourism management system according to claim 4, characterized in that: The marketing activity unit brings the scenic spot online, and uses multiple ports including the official website, micro-official website, mini-programs, WeChat public accounts and Douyin to promote the scenic spot online, allowing tourists to have an intuitive contact with the scenic spot.

10. A digital cultural tourism management system according to claim 5, characterized in that: The types of security monitoring equipment include high-definition cameras, facial recognition gates, and thermal imagers; the types of network security equipment include firewalls, intrusion detection systems (IDS), and data encryption devices.

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