The invention relates to the technical field of marketing, in particular to a scheme making
decision management system adaptive to a marketing activity page, which comprises a real-time
dynamic data acquisition layer used for accessing multi-source heterogeneous data, acquiring
dynamic data of a user side and
dynamic data of a promotion channel, the
data source acquisition frequency is improved according to a data fluctuation threshold value or a scene event triggering mechanism; and the multi-dimensional
data governance layer is used for constructing a dynamic anomaly recognition model based on the real-
time data distribution characteristics to filter
invalid data and extreme values, and dynamically associating the real-
time data with historical same-scene data. Multi-source heterogeneous data are accessed through the real-time dynamic
data acquisition layer, the acquisition frequency is improved according to a data fluctuation threshold value or a scene event, and the problem of data
lag of a traditional
system is solved; the multi-dimensional
data governance layer constructs a dynamic anomaly recognition model to filter
invalid data and extreme values, and correlates real-
time data with historical same-scene data to calibrate decision basis, so that dependence on fixed historical data is avoided.