Search page interaction method, computing device and computer readable storage medium

By displaying the target account's inquiry information block in the account interaction area of ​​the search results page and responding to inquiry events, the problem of poor user-brand interaction is solved, efficient information acquisition and interaction are achieved, and the user experience is enhanced.

CN120804445APending Publication Date: 2025-10-17SWEET POTATO TECHNOLOGY (SHANGHAI) CO LTD
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Patent Information

Application Number
CN202510903801.7
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-07-01
Publication Date
2025-10-17

AI Technical Summary

Technical Problem

In the prior art, when users search the search results page of the content application platform, the search results are relatively simple, and the interaction between users and brands cannot be quickly connected, resulting in low information acquisition efficiency and poor interactivity.

Method used

The consultation information block of the target account is displayed in the account interaction area of ​​the search results page, and consultation content is sent to the target account in response to the consultation event, enriching the content of the search results and providing multiple interaction methods, such as consultation controls, preset consultation content and consultation content input controls.

Benefits of technology

By displaying the target account’s consulting information block on the search results page, users can quickly interact with the target account, improve information acquisition efficiency and interactivity, and enhance the efficiency of user-brand interaction.

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Abstract

The embodiment of the invention provides an interaction method of a search page, computing equipment and a computer readable storage medium, and the interaction method of the search page comprises the steps that in response to search operation for target search content, a search result page is displayed, and a consultation information block corresponding to a target account is displayed in an account interaction area of the search result page, the target account is determined according to the target search content; and in response to a consultation event triggered based on the consultation information block, sending consultation content to the target account. The consultation information block corresponding to the target account is displayed in the account interaction area of the search result page, the content of the search result is enriched, the attention of a user is quickly attracted, consultation interaction with the target account can be achieved through one key, user operation is facilitated, relevant information can be quickly obtained, the information obtaining efficiency is high, and the user experience is improved. And the interactivity and the interaction efficiency between the user and the target account are improved.
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Description

Technical Field

[0001] The embodiments of this specification relate to the field of computer technology, and more particularly to an interactive method for search pages, a computing device, and a computer-readable storage medium. Background Art

[0002] With the continuous development of computer and internet technologies, more and more content application platforms are gaining popularity among users. Content application platforms are community platforms that provide users with information sharing, dissemination, and access. By logging into a content application platform account, users can view content posted by other users, such as notes, topics, and live broadcasts. Content application platforms provide a search page where users can enter search terms to search for the content they need.

[0003] In the prior art, after a user enters search content, the search results page may display multiple published content related to the search content in order. The search results are relatively simple and cannot quickly connect the user with the brand corresponding to the search content. The interactivity with the corresponding brand is poor, and it cannot attract the user's attention. It is inconvenient for users to operate, resulting in low information acquisition efficiency and poor interactivity. Summary of the Invention

[0004] In view of this, embodiments of this specification provide a method for interactive search pages. One or more embodiments of this specification also relate to another method for interactive search pages, a device for interactive search pages, another device for interactive search pages, a computing device, a computer-readable storage medium, and a computer program product to address technical deficiencies in the prior art.

[0005] According to a first aspect of an embodiment of this specification, a method for interacting with a search page is provided, comprising:

[0006] In response to a search operation for target search content, displaying a search results page, and displaying a consultation information block corresponding to a target account in an account interaction area of ​​the search results page, wherein the target account is determined based on the target search content;

[0007] In response to a consultation event triggered based on the consultation information block, consultation content is sent to the target account.

[0008] According to a second aspect of an embodiment of this specification, another interactive method for a search page is provided, including:

[0009] In response to a search operation for target search content, displaying a search results page, the search results page including a content interaction area and an account information area for the target account;

[0010] Wherein, the target account is determined according to the target search content;

[0011] The content interaction area includes at least one of a published content information block and a comment information block related to the target account;

[0012] The account information area includes account information of the target account and a consultation control configured to send consultation information to the target account.

[0013] According to a third aspect of the embodiments of the present specification, an interactive device of a search page is provided, comprising:

[0014] The first display module is configured to display a search result page in response to a search operation for target search content, and display a consultation information block corresponding to a target account in an account interaction area of the search result page, wherein the target account is determined according to the target search content;

[0015] The first sending module is configured to send consultation content to the target account in response to a consultation event triggered based on the consultation information block.

[0016] According to a fourth aspect of the embodiments of the present specification, another interactive device of a search page is provided, comprising:

[0017] The second display module is configured to display a search result page in response to a search operation for target search content, and the search result page includes a content interaction area and an account information area of a target account;

[0018] The target account is determined according to the target search content;

[0019] The content interaction area includes at least one of a published content information block and a comment information block related to the target account;

[0020] The account information area includes account information of the target account and a consultation control configured to send consultation information to the target account.

[0021] According to a fifth aspect of the embodiments of the present specification, a computing device is provided, comprising:

[0022] A memory and a processor;

[0023] The memory is configured to store computer executable instructions, and the processor is configured to execute the computer executable instructions, which implement the steps of the above-mentioned interactive method of a search page when executed by the processor.

[0024] According to a sixth aspect of the embodiments of the present specification, a computer readable storage medium is provided, which stores computer executable instructions, which implement the steps of the above-mentioned interactive method of a search page when executed by a processor.

[0025] According to a seventh aspect of the embodiments of the present specification, a computer program product is provided, comprising computer programs / instructions which, when executed by a processor, implement the steps of the search page interaction method described above.

[0026] An embodiment of the present specification provides a search page interaction method, in response to a search operation for target search content, displaying a search result page, displaying a consultation information block corresponding to a target account in an account interaction area of the search result page, wherein the target account is determined according to the target search content; in response to a consultation event triggered based on the consultation information block, sending consultation content to the target account.

[0027] An embodiment of the present specification realizes that if the input target search content can match the corresponding target account, the search result page can be displayed, and the account interaction area of the target account is displayed in the search result page. The account interaction area can display the consultation information block corresponding to the target account. The consultation information block is used to directly trigger the connection to the corresponding target account, send the consultation content to the target account, and realize the consultation interaction with the target account. In this way, by displaying the consultation information block corresponding to the target account in the account interaction area of the search result page, not only the content of the search result is enriched, but also the attention of the user can be quickly attracted. The user can realize the consultation interaction with the target account through the consultation information block, which is convenient for the user to operate, can quickly obtain relevant information, has high information acquisition efficiency, and improves the interaction and efficiency of the user and the target account. BRIEF DESCRIPTION OF DRAWINGS

[0028] Figure 1 is a flowchart of a search page interaction method provided by an embodiment of the present specification;

[0029] Figure 2 is a schematic diagram of a first search result page interaction link provided by an embodiment of the present specification;

[0030] Figure 3 is a schematic diagram of a second search result page interaction link provided by an embodiment of the present specification;

[0031] Figure 4 is a schematic diagram of a third search result page interaction link provided by an embodiment of the present specification;

[0032] Figure 5 is a schematic diagram of a fourth search result page interaction link provided by an embodiment of the present specification;

[0033] Figure 6 is a schematic diagram of a content detail page interaction link provided by an embodiment of the present specification;

[0034] Figure 7 is a schematic diagram of an interactive link of a comment information block according to an embodiment of the present specification;

[0035] Figure 8 is a schematic diagram of a consultation page according to an embodiment of the present specification;

[0036] Figure 9 is a flow chart of another interactive method of a search page according to an embodiment of the present specification;

[0037] Figure 10 is a schematic diagram of a search result page according to an embodiment of the present specification;

[0038] Figure 11 is a flow chart of an interactive method of a search page according to an embodiment of the present specification;

[0039] Figure 12 is a schematic diagram of an interactive device of a search page according to an embodiment of the present specification;

[0040] Figure 13 is a schematic diagram of another interactive device of a search page according to an embodiment of the present specification;

[0041] Figure 14 is a structural block diagram of a computing device according to an embodiment of the present specification. DETAILED DESCRIPTION

[0042] In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present specification. However, it will be apparent to one skilled in the art that the present specification can be practiced without the specific details set forth in this description. In other instances, well-known methods have not been described in detail in order to avoid obscuring the present specification.

[0043] The terminology used in one or more embodiments of the present specification is for the purpose of describing particular embodiments only and is not intended to be limiting of one or more embodiments of the present specification. As used in one or more embodiments of the present specification and the accompanying claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and / or "comprising," when used in one or more embodiments of the present specification, specify the presence of stated features, integers, steps, operations, elements, and / or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and / or groups thereof.

[0044] It should be understood that, although the terms first, second, etc. can be employed in describing various information in one or more embodiments of the present specification, the information should not be limited to such terms. These terms are only used to differentiate one piece of information from another piece of information of the same type. For example, in the absence of a departure from the scope of one or more embodiments of the present specification, first can also be referred to as second, and similarly, second can also be referred to as first. Depending on the context, the word "if' as used herein can be interpreted as meaning "when" or "upon" or "in response to determining".

[0045] In addition, it should be noted that the user information (including but not limited to user equipment information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in one or more embodiments of the present specification are all information and data authorized by the user or authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions, and provide corresponding operation portal for user to choose authorization or refusal.

[0046] First, the terms involved in one or more embodiments of the present specification are explained.

[0047] Response: indicates the state of the occurrence of the corresponding event or the satisfaction of the condition. The execution time of the subsequent action performed in response to the event or condition is not necessarily strongly associated with the time of the occurrence of the event or the establishment of the condition. For example, in some cases, the subsequent action can be performed immediately after the occurrence of the event or the establishment of the condition; in other cases, the subsequent action can be performed after a period of time after the occurrence of the event or the establishment of the condition.

[0048] Content application platform: an application platform integrating various contents. The content application platform provides users with a variety of multimedia contents, including but not limited to notes, topics, live broadcast, on-demand video, audio, graphic information, social interaction, etc.

[0049] Published content: content published in a community application. The published content is a content form provided by the content application platform to publish the created content for other users to view, such as graphic information (such as notes), live broadcast, comments, attitudes or discussions published by users in the content application platform.

[0050] Trigger operation: refers to the operation of clicking, sliding or other interactive methods of relevant content, controls, components in the display interface of content application platform, published content, live interface, etc., which can trigger corresponding events and display interfaces or information corresponding to the trigger operation. For example, clicking the target interactive information block in the interactive area of the search result page, i.e. the trigger operation of the target interactive information block, can display the interactive detail page of the target interactive information block; clicking the multimedia content in the interactive area of the search result page, i.e. the trigger operation of the multimedia content, can display the corresponding associated page.

[0051] Control: In computer user interface, "control" refers to any element that users can directly interact with. These elements allow users to input data, select options or trigger certain actions. Controls can be graphical (such as buttons, text boxes, checkboxes, etc.) or more abstract forms (such as voice commands). Buttons (Button) are usually used to perform a certain operation or open a new interface; Text boxes (Text Box) allow users to input or edit text information; Checkboxes (Checkbox) are used to represent a Boolean value (Yes / No), which users can select or deselect; Dropdown lists (Dropdown List) provide a list of options for users to choose from, usually only showing one selected value; List boxes (List Box) display multiple options, and users can select one or more items; Labels (Label) display static text, usually used to explain the function of other controls, and can also be used as a button; Scrollbars (Scrollbar) allow users to navigate in larger datasets, such as browsing long documents or lists; Images (Image) display static pictures, which can also be used as buttons; Comboboxes (Combobox) combine the functions of text boxes and dropdown lists, allowing users to input text or select from a list. These controls usually have standard styles provided by operating systems or development kits, and developers can customize their appearance and behavior as needed. Different operating systems and programming languages (such as Java, C#, Python, etc.) have their own sets of controls, and provide corresponding APIs to create and manage these controls.

[0052] Multimedia content: refers to content containing multiple media forms, including but not limited to text, images, audio and video. Multimedia technology integrates these different media types together to provide a more rich and interactive user experience. Search target search content, multimedia content displayed in the interactive area of the search result page can be the promotion materials configured by the target account.

[0053] Event: refers to a specific action or change that occurs in a system or application, which can be triggered by a user (such as clicking a button, keyboard input) or triggered by the system (such as a timer expiration, file download completion). Programs usually listen to these events and execute corresponding code when specific events occur.

[0054] In the present specification, an interactive method of a search page is provided, and the present specification also relates to another interactive method of a search page, an interactive device of a search page, another interactive device of a search page, a computing device, a computer-readable storage medium, and a computer program product, which are described in detail one by one in the following embodiments.

[0055] Referring to Figure 1 , Figure 1 A flowchart of an interactive method of a search page according to an embodiment of the present specification is shown, which specifically includes the following steps 102-104.

[0056] Step 102: In response to a search operation for target search content, a search result page is displayed, and a consultation information block corresponding to a target account is displayed in an account interaction area of the search result page, wherein the target account is determined according to the target search content.

[0057] Specifically, the target search content refers to search content that can match a corresponding target account, which can be text, image or voice, and the target account is an account in a content application platform, which can be any type of account, such as a brand account of a merchant, an account of a blogger, an official account of a platform, etc.

[0058] The account interaction area is an account area for consultation interaction with the corresponding target account, which can be located at a set position in the search result page, such as taking the top area of the search result page as the account interaction area, and displaying the consultation information block corresponding to the target account in the account interaction area. In addition, the search result page can include a search content area in addition to the account interaction area, which is used to display search results obtained in the content application platform based on the target search term, which can include published content, live cover, etc. related to the target search content, and in addition to the account interaction area, the search result page can arrange and display a plurality of search results searched based on the target search content, so as to facilitate the user to slide to view the searched results and obtain the required information.

[0059] The consultation information block is the currently displayed consultation information block in the account interaction area of the search result page, and the currently displayed consultation information block is any consultation information block in a plurality of consultation information blocks pre-configured by the target account, and the number of currently displayed consultation information blocks in the account interaction area of the search result page can be at least one.

[0060] In actual implementation, for each target account, at least one corresponding search content can be pre-configured, and a corresponding consultation information block corresponding to each search content under each target account can also be configured. In addition, a corresponding publishing content information block and / or a comment information block under each target account can also be configured, so as to be displayed in the account interaction area of the search result when a user searches for the corresponding search content, so as to quickly realize the consultation interaction with the target account.

[0061] Specifically, the client can obtain the search content input in the search page, and then send the search content to the server. The server determines whether the search content matches the target search content pre-configured for the target account. If the corresponding target account can be matched, the server returns the consultation information block corresponding to the target account corresponding to the target search content to the client, so that the client can display the search result page and display the consultation information block in the account interaction area of the search result page. If the input search content cannot match the corresponding target account, the server obtains a plurality of search results related to the input search content, and returns the search results to the client. The client displays the search result page and sequentially arranges and displays the plurality of search results in the search result page.

[0062] It should be noted that one target account can be configured with at least one corresponding search content. The consultation information blocks corresponding to different search contents under one target account can be the same or different, and the consultation information blocks corresponding to the search contents of different accounts are different. In addition, the consultation information blocks displayed corresponding to different search contents under one target account can be the same or different. For example, for account A, the consultation information blocks displayed in the account interaction area corresponding to each search content can be consultation information block 1, consultation information block 2, and consultation information block 3. Alternatively, for account A, the consultation information blocks displayed in the account interaction area when searching for keyword 1 are consultation information block 1 and consultation information block 2, and the consultation information blocks displayed in the account interaction area when searching for keyword 2 are consultation information block 2 and consultation information block 3.

[0063] The interactive method of the search page provided in the embodiments of the present specification can be applied to a plurality of different scenarios. For example, for a brand marketing scenario, a brand can purchase at least one search content related to the brand itself and customize the consultation information block, the published content information block, the comment information block, the brand attribute, and the like to be displayed. Subsequently, when a user searches for any search content, the user can display the customized brand interactive area on the search result page, quickly connect the user and the target brand, realize consultation interaction, greatly improve the information acquisition efficiency, and the interactivity and interaction efficiency of the user and the brand; or, for a blogger promotion scenario, any blogger can customize the related search content and configure the consultation information block, the published content information block, the comment information block, the blogger profile, and the like to be displayed. Subsequently, when a user searches for the corresponding search content, the user can display the interactive area customized by the blogger on the search result page, and realize traffic promotion; for a platform activity scenario, a platform official account can customize the search content related to the activity and configure the consultation information block, the published content information block, the comment information block, the platform attribute, and the like to be displayed. Subsequently, when a user searches for the corresponding search content, the user can display the interactive area related to the activity on the search result page, and realize activity promotion.

[0064] Step 104: in response to the consultation event triggered based on the consultation information block, sending the consultation content to the target account.

[0065] Specifically, the consultation event triggered based on the consultation information block refers to an event of conducting consultation interaction with the target account based on the consultation information block. The consultation event triggered based on the consultation information block can be triggered in different ways based on different forms of the consultation information block. For example, the consultation information block can be a consultation control. Clicking the consultation information block can directly trigger the consultation event. The consultation information block can also be an information block including preset consultation content. Clicking the preset consultation content can trigger the consultation event. The consultation information block can also be an information block including a consultation content input control. The user can directly input the consultation content in the consultation content input control to trigger the consultation event.

[0066] In actual implementation, in response to the consultation event triggered based on the consultation information block, the corresponding consultation content can be directly sent to the target account, or the consultation page of the target account can be displayed. The consultation content corresponding to the consultation event is automatically sent on the consultation page. The consultation page is a dialogue interaction page of the user and the target account. The user can conduct dialogue with the target account on the consultation page to realize interaction with the target account, and greatly improve the consultation interaction efficiency of the user and the target account on the consultation page. The consultation content automatically sent to the target account corresponds to the triggered consultation event. The consultation content sent to the target account can be different for different consultation events.

[0067] In an optional implementation of the embodiment, the consultation event triggered based on the consultation information block includes at least one of a trigger event of the consultation information block, a trigger event of preset consultation content in the consultation information block, and a consultation content input event in the consultation information block.

[0068] In response to the consultation event triggered based on the consultation information block, the consultation content is sent to the target account, and at least one of the following is included:

[0069] In response to the trigger event of the consultation information block, a consultation page of the target account is displayed, at least one preset consultation content corresponding to the target account is displayed on the consultation page, and in response to a trigger operation of target consultation content in the at least one preset consultation content, the target consultation content is sent on the consultation page.

[0070] In response to the trigger event of the target consultation content in the consultation information block, a consultation page of the target account is displayed, and the target consultation content is sent on the consultation page.

[0071] In response to the consultation content input event in the consultation information block, input consultation content corresponding to the consultation content input event is obtained, and the input consultation content is sent to the target account.

[0072] In actual implementation, if the consultation information block is a consultation control, the consultation event triggered based on the consultation information block is the trigger event of the consultation information block; if the consultation information block is an information block including preset consultation content, the consultation event triggered based on the consultation information block is the trigger event of the preset consultation content in the consultation information block; and if the consultation information block is an information block including a consultation content input control, the consultation event triggered based on the consultation information block is the consultation content input event in the consultation information block.

[0073] It should be noted that in response to the trigger event of the consultation information block, a consultation page of the target account can be displayed, and on this consultation page, at least one consultation content previously set by the target account is displayed. If a user performs a trigger operation (such as clicking, etc.) on one of the preset consultation contents (i.e., target consultation content), the target consultation content is sent to the target account on the consultation page. At this time, the target consultation content selected by the user from the at least one preset consultation content corresponding to the target account is the consultation content corresponding to the consultation event, which can be automatically sent on the consultation page to realize the dialogue between the user and the target account.

[0074] If the target consultation content is included in the consultation information block, the target consultation content is the consultation content preset for the target account, and the triggered event of the target consultation content in the consultation information block can also trigger the display of the consultation page of the target account, and then the triggered target consultation content is directly sent on the consultation page. At this time, the target consultation content included in the consultation information block is the consultation content corresponding to the consultation event, which can be automatically sent on the consultation page, reducing user operation. Of course, in actual implementation, in addition to including the target consultation content in the consultation information block, the consultation information block can also include a consultation control. The user triggers the consultation control to trigger the consultation event, display the corresponding consultation page, and automatically send the target consultation content on the consultation page. Of course, in actual implementation, in response to the triggered event of the target consultation content in the consultation information block, the target account consultation page can also be directly accessed, and the consultation answer corresponding to the target consultation content is obtained and displayed in the consultation information block, and the consultation interaction is directly realized in the consultation information block on the search result page.

[0075] If the consultation content input control is included in the consultation information block, in response to the consultation content input event in the consultation information block, that is, the user inputs the consultation content in the consultation content input control, the consultation event is triggered, and the input consultation content can be automatically sent to the target account without jumping to the consultation page, simplifying the operation.

[0076] In addition, in response to the consultation content input event of the consultation content input control in the consultation information block, the consultation answer corresponding to the input consultation content can also be directly obtained and displayed in the consultation information block, and the consultation interaction is directly realized in the consultation information block on the search result page. In addition, the consultation content input control can also include a continue to ask control. The user triggers the continue to ask control to continue the consultation dialogue in the consultation information block on the search result page.

[0077] Currently, in actual implementation, in response to the consultation content input event in the consultation information block, the consultation page of the target account can also be triggered to enter, and the input consultation content is sent on the consultation page to realize the dialogue with the target account. The embodiments of the present application do not limit this.

[0078] In an implementation manner, the input prompt information such as "click to input chat content" can be displayed in the consultation content input control. In another implementation manner, at least one preset consultation content such as "how to choose a school and major for cross-professional postgraduate examination", "one-key to obtain price and discount", and "school selection guidance" can also be displayed in the consultation content input control. The user clicks any displayed preset consultation content to directly select the preset consultation content as the target consultation content input by the user, simplifying the user operation and realizing the consultation dialogue.

[0079] Specifically, the account interaction area of the search result page displays the consultation information block corresponding to the target account. The number of the consultation information blocks can be at least one, and the types of the at least one consultation information block can be the same or different. That is, the account interaction area can simultaneously display the consultation information block of the consultation control type, the consultation information block including the target consultation content, and the consultation information block including the consultation content input control. The user can select and trigger any consultation information block. In addition, the account interaction area displays the consultation information block of the consultation control type, the consultation information block including the target consultation content, and the consultation information block including the consultation content input control. The number of each type of consultation information block can be at least one.

[0080] An example of the search result page is shown in FIG. 1. As shown in FIG. 1, the search result page includes an account interaction area. The account interaction area displays a consultation information block 1 and a consultation information block 2. The consultation information block 1 is a consultation control "XX brand, go to consult". The user clicks the consultation information block 1 to trigger a consultation event and display a corresponding consultation page. The consultation page displays a plurality of preset consultation contents of the "XX brand", such as question 1 and question 2. The user selects question 2, and the consultation page automatically sends the question 2, thereby realizing the consultation interaction between the user and the "XX brand". The consultation information block 2 includes a target consultation content "XX brand characteristics include which" and a consultation control "go to consult". The user clicks the target consultation content "XX brand characteristics include which" or the consultation control "go to consult" in the consultation information block 2 to trigger a consultation event and display a corresponding consultation page. The consultation page automatically sends the target consultation content "XX brand characteristics include which", thereby realizing the consultation interaction between the user and the "XX brand". Figure 2 Figure 2 An example of the search result page is shown in FIG. 1. As shown in FIG. 1, the search result page includes an account interaction area. The account interaction area displays a consultation information block 1 and a consultation information block 2. The consultation information block 1 is a consultation control "XX brand, go to consult". The user clicks the consultation information block 1 to trigger a consultation event and display a corresponding consultation page. The consultation page displays a plurality of preset consultation contents of the "XX brand", such as question 1 and question 2. The user selects question 2, and the consultation page automatically sends the question 2, thereby realizing the consultation interaction between the user and the "XX brand". The consultation information block 2 includes a target consultation content "XX brand characteristics include which" and a consultation control "go to consult". The user clicks the target consultation content "XX brand characteristics include which" or the consultation control "go to consult" in the consultation information block 2 to trigger a consultation event and display a corresponding consultation page. The consultation page automatically sends the target consultation content "XX brand characteristics include which", thereby realizing the consultation interaction between the user and the "XX brand".

[0081] Figure 3 An example of the search result page is shown in FIG. 1. As shown in FIG. 1, the search result page includes an account interaction area. The account interaction area displays a consultation information block 1 and a consultation information block 2. The consultation information block 1 is a consultation control "XX brand, go to consult". The user clicks the consultation information block 1 to trigger a consultation event and display a corresponding consultation page. The consultation page displays a plurality of preset consultation contents of the "XX brand", such as question 1 and question 2. The user selects question 2, and the consultation page automatically sends the question 2, thereby realizing the consultation interaction between the user and the "XX brand". The consultation information block 2 includes a target consultation content "XX brand characteristics include which" and a consultation control "go to consult". The user clicks the target consultation content "XX brand characteristics include which" or the consultation control "go to consult" in the consultation information block 2 to trigger a consultation event and display a corresponding consultation page. The consultation page automatically sends the target consultation content "XX brand characteristics include which", thereby realizing the consultation interaction between the user and the "XX brand". Figure 3 ​As shown, assuming that the target search content entered by the user is "XX postgraduate entrance examination", and the target account matched by the server is "YY brand", the search result page can be displayed at this time, and the search result page includes an account interaction area, and the account interaction area displays a consultation information block 3, and the consultation information block 3 includes a consultation content input control, and the consultation content input control displays an input prompt message "Click to enter chat content". The user enters the consultation content "Can I take the postgraduate entrance examination across majors?" in the consultation content input control, which triggers a consultation event and automatically sends the input consultation content "Can I take the postgraduate entrance examination across majors" to the target account; or the user can enter the corresponding consultation page and send the input consultation content "Can I take the postgraduate entrance examination across majors" in the consultation page to realize the consultation interaction between the user and the "YY brand".

[0082] Figure 4 This is a schematic diagram of the interactive link of the third search result page provided by an embodiment of this specification, such as Figure 4 As shown, assuming that the target search content entered by the user is "XX postgraduate entrance examination", and the target account matched by the server is "YY brand", the search result page can be displayed at this time, and the search result page includes an account interaction area, and the account interaction area displays a consultation information block 4, and the consultation information block 4 includes a consultation content input control, and the consultation content input control displays the preset consultation content "How to choose a school and a major for cross-disciplinary postgraduate entrance examinations". The user can click on the preset consultation content to realize the corresponding consultation, and the consultation content input control also displays a "continue asking questions" control. The user triggers the continue asking questions control and can conduct follow-up consultation based on the preset consultation content "How to choose a school and a major for cross-disciplinary postgraduate entrance examinations" to realize continuous dialogue.

[0083] Figure 5 This is a schematic diagram of the fourth interactive link of the search result page provided by an embodiment of this specification, such as Figure 5 As shown, assuming that the target search content entered by the user is "XX postgraduate entrance examination", and the target account matched by the server is "YY brand", the search result page can be displayed at this time, and the search result page includes an account interaction area, and the account interaction area displays a consulting information block 5, and the consulting information block 5 includes a consulting content input control, and the consulting content input control displays preset consulting content "How to choose a school and major for cross-disciplinary postgraduate entrance examinations", "One-click access to prices and discounts", "School selection guidance", etc. The user can click on any preset consulting content to obtain the corresponding consultation.

[0084] In the embodiments of this specification, consultation information blocks of different forms can trigger different consultation events, thereby sending consultation content to the target account through different interactive links, realizing consultation interaction between the user and the target account. The interaction method is more flexible and can adapt to a variety of different application scenarios, thereby improving interactivity and interaction efficiency.

[0085] In an optional implementation of the embodiment, the method further includes:

[0086] The first publishing content information block, the second publishing content information block, and / or the comment information block corresponding to the target account are displayed in the account interaction area.

[0087] The first publishing content information block is generated based on the first publishing content associated with the target account; the second publishing content information block is generated based on the second publishing content associated with the target account and the target comment content related to the target search content under the second publishing content; and the comment information block is generated based on the target comment content related to the target search content under the third publishing content of the target account.

[0088] In actual implementation, the account interaction area can also display the first publishing content information block, the second publishing content information block, and / or the comment information block. It should be noted that the publishing content information block is an information block pre-configured by the target account for display in the account interaction area, which is generated based on the publishing content associated with the target account. The publishing content is a content form provided by the community application for publishing the created content for other users to view, such as a community note published in the community application.

[0089] Specifically, the first publishing content information block is generated based on the first publishing content associated with the target account, that is, the first publishing content information block is an information block including the brief content of the first publishing content, such as the cover, title, and / or basic attributes of the first publishing content. The second publishing content information block is generated based on the second publishing content associated with the target account and the target comment content related to the target search content under the second publishing content, that is, the second publishing content information block not only includes the brief content of the second publishing content, but also includes the target comment content related to the target search content under the second publishing content, which is superimposed on the brief content of the second publishing content.

[0090] In addition, the comment information block is an information block pre-configured by the target account for display in the account interaction area, which includes the target comment content. The target comment content is the comment content related to the target search content under the third publishing content of the target account, such as the specific content of the comment, the commenter information, the comment time, and the like.

[0091] In the above example, for example, Figure 2As shown, in addition to displaying the consultation information block 1 and the consultation information block 2, the account interaction area can also display two published content information blocks and one comment information block. The published content information block 1 is generated based on the note A related to the YY brand, and the published content information block 1 includes the title of the note A, that is, “

Note

Note

[0092] In the embodiments of the present specification, the consultation information block, the first published content information block, the second published content information block, and / or the comment information block can be displayed in the account interaction area. The information block type of the account interaction area is rich and the structure is clear. The account interaction area provides more rich information selection and visual focus, and meets different interest points of users.

[0093] In an optional embodiment of the present embodiment, the method further includes at least one of the following:

[0094] In response to the switching operation of the target comment content displayed in the second published content information block, a set switching special effect of the target comment content is displayed, and the next target comment content related to the target search content under the second published content is switched to be displayed;

[0095] In response to the triggering operation of the second published content information block, a content detail page of the second published content is displayed on a floating layer of the second published content information block. In response to the publishing operation of the set comment content in the floating layer, the published set comment content is added and displayed in the second published content information block with a set switching special effect. The set comment content is the published comment content related to the target search content.

[0096] In actual implementation, the target comment content related to the target search content under the second published content displayed in the second published content information block can be superimposed and displayed, that is, any one of the multiple target comment contents can be displayed in the second published content information block, and the remaining target comment contents are superimposed below the displayed target comment content. In response to the switching operation of the target comment content displayed in the second published content information block, a set switching special effect of the target comment content is displayed, and the next target comment content related to the target search content under the second published content is switched to be displayed.

[0097] In addition, in response to the triggering operation of the second published content information block, a floating layer can also be displayed on the second published content information block, and the content detail page of the second published content is displayed through the floating layer. The user can view the detailed information and comment information of the second published content through the floating layer on the second published content information block. The user can directly publish a comment in the floating layer, and send the published comment to the server. If the server determines that the published comment content is related to the target search content, the published comment content is determined as the set comment content, and the set switching special effect is used to add the published set comment content to the display of the second published content information block.

[0098] The set switching special effect is a display effect configured for switching the target comment content in the second published content information block. The set switching special effect can include an effect of switching to display the next target comment content and an effect of adding to display a new target comment. Such effects can make the switching of the target comment content in the second published content information block present different visual changes. For example, the target comment content in the second published content information block can be displayed in a note style, and the set switching special effect can be a visual effect of tearing off the note and pasting it. Alternatively, the target comment content in the second published content information block can be displayed in a small card style, and the set switching special effect can be a visual effect of card flipping or fade-in / fade-out sliding.

[0099] In the embodiments of the present specification, there can be multiple comments related to the target search content under the second published content corresponding to the second published content information block. Therefore, the multiple comments can be displayed in the second published content information block with the set switching special effect. The next comment can be viewed through a switching operation, and a specific switching special effect is displayed. In addition, clicking the target comment content displayed in the second published content information block can display the content detail page in a floating layer. After commenting in the floating layer (the comment content is also related to the target search content), the comment can be added to the second published content information block as a new comment. In this way, in the second published content information block displayed in the account interaction area, the switching display of the target comment content and the addition of the newly published target comment content are realized. The user can view the comment content related to the target search content without entering the content detail page of the second published content, which facilitates user operation and improves user experience.

[0100] In an optional embodiment of the present embodiment, the account interaction area also displays a published content information block and / or a comment information block. The method further comprises at least one of the following:

[0101] In response to the triggering operation of the first published content information block, the content detail page of the first published content is displayed.

[0102] In response to the interaction operation of the comment information block, the interaction page corresponding to the comment information block is displayed.

[0103] In actual implementation, in response to the triggering operation of any of the published content information blocks displayed in the account interaction area, the content detail page of the published content can be entered; in response to the interaction operation of any of the comment information blocks, the interaction page corresponding to the comment information block can be directly entered, and interaction on the target comment content can be realized.

[0104] As shown in the above example, Figure 2 triggering the published content information block 1 can enter the content detail page of note A, and triggering the comment information block can enter the interaction page of the target comment content “How to choose a school for professional cross-professional postgraduate examination”, and interaction can be performed based on the target comment content. Figure 2 not shown, specific interaction links are shown in the subsequent Figure 7 .

[0105] In the embodiments of the present specification, different types of information blocks can provide different interaction links, thereby providing multiple fast consultation paths, and the user can complete the consultation interaction without leaving the current search result page or through multiple jumps, and the user and the corresponding target account can be quickly connected, so as to improve the information acquisition efficiency of the user.

[0106] In an optional implementation of the present embodiment, in response to the triggering operation of the first published content information block, after displaying the content detail page of the first published content, at least one of the following is further included:

[0107] in response to the first interaction operation of the content detail page, displaying the consultation page of the target account;

[0108] in response to the second interaction operation of the content detail page, updating the first published content information block displayed in the account interaction area based on the interaction result of the second interaction operation;

[0109] in response to the third interaction operation of the content detail page, displaying the account home page or the content list page of the target account.

[0110] In actual implementation, the content detail page can provide multiple different interaction links. The first interaction operation, the second interaction operation, and the third interaction operation of the content detail page are multiple different interaction operations pre-configured and performed in the content detail page. As an example, the first interaction operation of the content detail page is the interaction operation of clicking the consultation control in the content detail page, or the screenshot operation of the content detail page; the second interaction operation of the content detail page is the interaction operation of publishing a set comment in the content detail page or on a certain comment; and the third interaction operation of the content detail page can be the triggering operation of the account control of the target account in the content detail page.

[0111] Specifically, in response to a first interaction operation of the content detail page, a consultation page of the target account is directly jumped into, at least one preset consultation content corresponding to the target account can be displayed on the consultation page, and in response to a trigger operation of a target consultation content in the at least one preset consultation content, the target consultation content is sent on the consultation page. In response to a second interaction operation of the content detail page, a first published content information block displayed on the account interaction area can be updated based on an interaction result of the second interaction operation. If the second interaction operation is an operation of setting a comment, the set comment can be superimposed and displayed on the first published content information block. If the second interaction operation is an interaction operation for a certain comment, if the comment meets a set promotion condition (such as a like amount, a forwarding amount, or a comment amount reaching a set threshold), the comment can be superimposed and displayed on the first published content information block. In response to a third interaction operation of the content detail page, a home page or a content list page of the target account is displayed.

[0112] Examples, Figure 6 is a schematic diagram of an interaction link of a content detail page provided by an embodiment of the present specification, as Figure 6 shown, the content detail page includes a consultation control "immediate consultation", a first interaction operation of clicking the consultation control "immediate consultation" is detected, a consultation page of the target account is displayed, and the consultation page displays a plurality of preset consultation contents of the "YY brand" preset: question 1, question 2, …, question n. The user selects question 2, and at this time the question 2 can be automatically sent in the consultation page, realizing the consultation interaction between the user and the "YY brand". The content detail page also includes an account control "YY brand", and a third interaction operation of clicking the account control "YY brand" is detected, displaying a home page or a content list page of the "YY brand", as Figure 6 shown.

[0113] In an embodiment of the present specification, a plurality of interaction links based on the content detail page are provided, such as directly entering the consultation page, updating the published content information block of the account interaction area (such as directly superimposing the reply comment note on the published content information block), triggering the entry of the home page or the content list page of the account, and the like, which can be adapted to a plurality of different application scenarios, and the interaction flexibility is higher.

[0114] In an optional implementation of the present embodiment, the account interaction area, the home page of the account, and / or the content list page include a consultation control; the method further includes:

[0115] In response to a trigger operation of the consultation control, a consultation page of the target account is displayed, at least one preset consultation content corresponding to the target account is displayed on the consultation page, and in response to a trigger operation of a target consultation content in the at least one preset consultation content, the target consultation content is sent on the consultation page.

[0116] It should be noted that the account interaction area, the account homepage and / or the content list page can each include a consultation control, which is an operation button or an entry with a specific function. Through the consultation control, a consultation page can be entered to realize consultation interaction with the target account in the consultation page.

[0117] In actual implementation, in the account interaction area, the account homepage or the content list page, the user clicks the consultation control therein to trigger entry into the consultation page. In the consultation page, the user can expand consultation interaction with the target account, such as sending a question to the target account, obtaining an answer, and the like. Specifically, the consultation page can display at least one preset consultation content pre-configured by the target account. The user can directly select the content that the user wants to consult from the preset consultation question to realize consultation interaction with the target account.

[0118] As shown in the above example, the account interaction area further includes a consultation control "immediate consultation"; as shown in the above example, the content detail page, the account homepage and the content list page each include a consultation control "immediate consultation". Triggering the consultation control "immediate consultation" can enter the consultation page of the target account. Figure 2 Figure 3 As shown in the above example, the account interaction area further includes a consultation control "immediate consultation"; as shown in the above example, the content detail page, the account homepage and the content list page each include a consultation control "immediate consultation". Triggering the consultation control "immediate consultation" can enter the consultation page of the target account. Figure 6 In the embodiments of the present specification, the account interaction area, the account homepage and the content list page can each include a consultation control, an interactive link is provided to jump from the account interaction area, the account homepage and the content list page to the consultation page, which facilitates user operation, meets the consultation needs of the user in different scenarios, and improves the operation efficiency without multiple operations of the user.

[0119] In an optional implementation of the present embodiment, the method further includes:

[0120] In response to a publishing operation of the target publishing content, a first publishing content information block or a second publishing content information block corresponding to the target publishing content is generated, wherein the target publishing content is content published to meet the interaction requirement of the target account.

[0121] The interaction requirement of the target account is a requirement pre-configured by the target account and required to be promoted and displayed in the search result page, such as an account topic, an account label carrying the target account, or a content published after consultation interaction with the target account, or a multimedia content carrying the target account specified in the published target publishing content, such as promotion text, account image, account link, promotion video, and the like.

[0122]

[0123] ​​It should be noted that when the user publishes target publishing content meeting the interaction requirement of the target account in the content application platform, the first publishing content information block or the second publishing content information block corresponding to the target publishing content can be generated, and the first publishing content information block or the second publishing content information block can be displayed in the account interaction area of the search result page when the target search content is searched subsequently.

[0124] In the embodiments of the present specification, when the content published by the user in the content application platform meets the interaction requirement preset by the specific target account, a first publishing content information block or a second publishing content information block corresponding to the publishing content can be automatically generated. The publishing content information block can include additional information, interaction prompts, associated content, etc. related to the target publishing content. When the specific target search content is searched subsequently in the content application platform, the first publishing content information block or the second publishing content information block can be displayed in the account interaction area of the search result page, the promotion of the target publishing content is realized, and the attention and participation of the user to the related content are improved.

[0125] In an optional implementation of the embodiment, in response to the interaction operation of the comment information block, an interaction page corresponding to the comment information block is displayed, including at least one of the following:

[0126] In response to the first interaction operation of the comment information block, a content detail page of the second publishing content related to the target account is displayed, a comment page is displayed in the content detail page, and the target comment content is located in the comment page;

[0127] In response to the second interaction operation of the comment information block, the target comment content is interacted in the account interaction area, and the comment information block displayed in the account interaction area is updated based on the interaction result.

[0128] It should be noted that the comment information block displayed in the account interaction area of the search result page can provide multiple interaction links. The first interaction operation and the second interaction operation of the comment information block are multiple different interaction operations pre-configured for the comment information block. As an example, the first interaction operation of the comment information block is a click operation, a long press operation, a sliding operation, etc. of the comment information block. The first interaction operation of the comment information block is an interaction operation for the target comment content in the comment information block, such as reply, forward, like, collect, etc.

[0129] In actual implementation, when the user performs a specific first interaction operation on the comment information block, the content detail page of the second publishing content to which the target comment content displayed in the comment information block belongs can be entered. In the content detail page, the comment page corresponding to the content is displayed at the same time, and the comment page is automatically scrolled to locate the position of the target comment content, so as to facilitate the user to directly view the comment content.

[0130] When the user performs a specific second interaction operation on the comment information block, which is different from the first interaction operation, a corresponding interaction operation is performed on the target comment content in the account interaction area, such as replying, forwarding, liking, and collecting, and the interaction operation in the comment information block displayed in the account interaction area can be updated according to the result of the interaction operation. For example, if the user likes a comment, the number of likes of the target comment content in the comment information block will be updated.

[0131] In an example, Figure 7 is a schematic diagram of an interaction link of a comment information block provided by an embodiment of the present specification, as Figure 7 shown, the account interaction area of the search result page displays a comment information block, and the comment information block displays the target comment content "XXX Major Cross Major Postgraduate How to Choose a School" under the note C. Clicking the target comment content "XXX Major Cross Major Postgraduate How to Choose a School" can display the content detail page of the note C, and display the comment page in the content detail page, and automatically locate to the target comment content "XXX Major Cross Major Postgraduate How to Choose a School" in the comment page. In addition, as Figure 7 shown, the comment information block can also include a like control. Assuming that the user triggers the like control, the number of likes is updated from 256 to 257.

[0132] In an embodiment of the present specification, the user clicks the comment information block in the account interaction area, which can automatically enter the comment page and automatically locate to the corresponding comment, facilitating the user to directly view the comment content; or, the user can also interact with the target comment content directly in the account interaction area without repeatedly jumping back and forth, facilitating the user operation and improving the interaction efficiency. The comment information block displayed in the account interaction area can provide multiple different interaction links, which can adapt to multiple different interaction scenarios and have higher flexibility.

[0133] In an optional implementation of the present embodiment, the account interaction area includes an interaction information area and an account attribute area; the account interaction area of the search result page displays the consultation information block corresponding to the target account, including:

[0134] The account interaction area displays the consultation information block corresponding to the target account, and the account attribute area of the account interaction area displays the account attributes of the target account, wherein the account attributes include account basic information, at least one account label, and / or a consultation control, and the account label includes at least one of a type label, a case label, and an achievement label;

[0135] In response to a triggering operation of the consultation control displayed in the account attribute area, a consultation page of the target account is displayed, at least one preset consultation content corresponding to the target account is displayed in the consultation page, and in response to a triggering operation of a target consultation content in the at least one preset consultation content, the target consultation content is sent in the consultation page.

[0136] It should be noted that the account interaction area includes an interaction information area and an account attribute area. The interaction information area is used to display various interaction information blocks, such as a consultation information block, a published content information block, and / or a comment information block. The account attribute area is used to display account basic information, at least one account label, and / or a consultation control.

[0137] The account basic information of the target account refers to some basic characteristics of the target account, and can include at least one of an account icon (i.e., an image identifier of the account), an account name (a name of the account), an account introduction (a brief description of the account), a number of followers (a number of users following the account), and an account level (reflecting a certain comprehensive level of the account on the platform). The account label is a professional label pre-configured by the target account, and is used to reflect information such as a type (such as entertainment, technology, education, etc.) of the target account, a degree of professionalism in a certain field, and a reliability of content of the account. For example, the account label includes at least one of a type label, a case label (which can be a typical case identifier related to the account), and an achievement label (which represents an achievement identifier achieved by the account).

[0138] In actual implementation, the consultation information block corresponding to the target account can be displayed in the interaction information area of the account interaction area. If the target account also has a published content information block and / or a comment information block configured for the target search content, the published content information block and / or the comment information block can also be displayed in the interaction information area. In addition, the account attribute of the target account, such as the account basic information, the at least one account label, and / or the consultation control, can be displayed in the account attribute area of the account interaction area. If a user triggers the consultation control displayed in the account attribute area, the consultation page of the target account can be displayed, and at least one preset consultation content corresponding to the target account can be displayed in the consultation page. The user can select any target consultation content from the at least one preset consultation content to realize consultation interaction in the consultation page.

[0139] Specifically, the at least one account label can be fixedly displayed or scroll-displayed in the account attribute area.

[0140] In the above example, for example, Figure 2As shown, the consultation information block 1, the consultation information block 2, the published content information block 1, the published content information block 2, and the comment information block are displayed in the interaction information area of the account interaction area. In addition, the account attributes of the target account, such as the account icon, the account name "YY brand", the account introduction "professional postgraduate examination …", the type label "postgraduate examination planning", the "professional course 1V1", and the "ZZ team", and the case label "PPP success case", are displayed in the account attribute area of the account interaction area. The account attribute area also displays the consultation control "consult immediately".

[0141] As shown in the above example, the consultation information block 3 is displayed in the interaction information area of the account interaction area. In addition, the account attributes of the target account, such as the account icon, the account name "YY brand", the type label "postgraduate examination planning", the "professional course 1V1", the "ZZ team", the "offline training camp", and the "cross-professional postgraduate examination", are displayed in the account attribute area of the account interaction area. The above labels are displayed in a scrolling manner. The account attribute area also displays the consultation control "go to consultation". Figure 3

[0142] In the embodiments of the present specification, the account interaction area is divided into an interaction information area and an account attribute area. Various interaction information blocks are displayed in the interaction information area, and account basic information, at least one account label, and / or a consultation control are displayed in the brand attribute area. The account interaction area displays rich information, so that the user can fully understand the target account, and provides multiple interactions, which facilitates the user to realize the corresponding interaction without leaving the search result page, is convenient for user operation, has strong interaction, and has high interaction efficiency.

[0143] It should be noted that the account interaction area can also display the background content set by the target account. For example, the background content can be a personalized multimedia content such as a picture or a video, which is used as the background material of the account interaction area of the target account.

[0144] In actual implementation, the consultation information block, the published content information block, and / or the comment information block corresponding to the target account can be displayed on the background content. In response to a trigger operation of the background content, the account home page or the content list page of the target account can be displayed, so that the corresponding consultation interaction can be realized based on the background content, the consultation information block, the published content information block, and / or the comment information block, and different interaction links are provided.

[0145] In the embodiments of the present specification, the account interaction area displays the background content customized by the target account, enhances the exposure of the target account, attracts the user's vision, and the user can directly enter the account home page or the content list page by triggering the background content, which facilitates the user to obtain the related information of the target account more quickly and improves the interaction efficiency.

[0146] ​In an optional implementation of the embodiment, after displaying the consultation information block corresponding to the target account in the account interaction area of the search result page, the method further includes:

[0147] In response to the switching operation of the consultation information block, the method displays a setting switching special effect of the consultation information block and switches to display a next consultation information block corresponding to the target account.

[0148] The switching operation refers to an operation of switching the currently displayed consultation information block, such as left swiping, right swiping, or the like. The setting switching special effect is a special display effect configured by the target account for the consultation information block. This effect can make the switching of the consultation information block present different visual changes. For example, the consultation information block can be displayed in a note style, and the switching special effect can be a visual effect of tearing off the note. Alternatively, the consultation information block can be displayed in a card style, and the switching special effect can be a visual effect of card flipping or sliding. In actual implementation, the setting switching special effect of the consultation information block can be the same as or different from the setting switching special effect of the target comment content in the second published content information block, and the embodiments of the present specification do not limit this.

[0149] It should be noted that the target account can preconfigure a plurality of consultation information blocks, and the consultation information block displayed in the account interaction area of the search result page is at least part of the plurality of preconfigured consultation information blocks.

[0150] In an implementation, part of the consultation information blocks can be selected from the preconfigured consultation information blocks as the currently displayed consultation information blocks and displayed in the account interaction area of the search result page. The user can perform a switching operation on any consultation information block. At this time, the switching special effect of the consultation information block is displayed, and the next consultation information block that is not currently displayed in the plurality of preconfigured consultation information blocks is switched to be displayed.

[0151] In another implementation, the plurality of preconfigured consultation information blocks can be displayed in the account interaction area of the search result page in an overlapping manner. The currently displayed consultation information block is in the top layer. The user can perform a switching operation on the consultation information block. At this time, the switching special effect of the consultation information block is displayed, and the next consultation information block blocked by the consultation information block is switched to be displayed.

[0152] In the embodiments of the present specification, when the currently displayed consultation information is switched to the next consultation information block in the account interaction area, the corresponding switching special effect can be displayed, so that the switching of the consultation information block is more vivid and image, the visual experience of the user when viewing the consultation information block is enhanced, the attention and participation of the user to the target account are effectively improved, the interactive mode of the search page is more diversified and personalized, and the interactive effect between the user and the target account is further enhanced.

[0153] Of course, in actual implementation, in addition to the consultation information block, the published content information block and / or the comment information block displayed in the account interaction area can also display corresponding switching special effects during switching. The present specification embodiment will not be described here.

[0154] In an optional implementation of the present embodiment, the consultation page of the target account comprises:

[0155] The consultation page of the target account is displayed, and a user information acquisition window is displayed on the consultation page, wherein the user information acquisition window is used to acquire user information of a target user.

[0156] In actual implementation, when the consultation page of the target account is displayed, a user information acquisition window can be displayed on the consultation page. The user can input his / her own user information in the user information acquisition window, that is, the user information acquisition window can be used to acquire user information.

[0157] Specifically, the user information acquisition window can be designed in various ways to meet the needs and preferences of different user groups. For example, the window can contain simple and clear input boxes to guide the user to input his / her name, contact information or other related information. At the same time, in order to improve the security of user information, a verification code verification mechanism can be set in the user information acquisition window to ensure the authenticity of the user's identity.

[0158] In actual implementation, the user information acquisition window can automatically bring in the user information of the target user on the content application platform and display corresponding authorization controls. The target account can acquire authorized user information when the user triggers the authorization controls. Alternatively, the user information acquisition window can also include switching controls or input controls for the user to input other user information.

[0159] For example, Figure 8 is a schematic diagram of a consultation page provided by an embodiment of the present specification, as shown in FIG. 8, a consultation page of "YY brand" is displayed, and a user information acquisition window is displayed on the consultation page. The user information acquisition window automatically brings in the user information XX of the target user on the content application platform and displays corresponding authorization controls and switching controls. The user can authorize "YY brand" to acquire the user information XX by clicking the authorization controls, and the user can switch to input other user information by clicking the switching controls.

[0160] It should be noted that when the consultation page of the target account is displayed, a user information acquisition window is also displayed. The user information acquisition window is used to acquire the user inputted related information, thereby achieving the acquisition of user information and improving the user information acquisition rate.

[0161] One embodiment of the present specification provides an interactive method of a search page. If the input target search content can match the corresponding target account, the search result page can be displayed. The account interaction area of the target account is displayed on the search result page. The account interaction area can display the consultation information block corresponding to the target account. The consultation information block is used to directly trigger the connection to the corresponding target account, realize the consultation interaction with the target account, and send the consultation content to the target account. In this way, the display of the consultation information block corresponding to the target account in the account interaction area of the search result page not only enriches the content of the search result, but also quickly attracts the attention of the user. The user can realize the consultation interaction with the target account through the consultation information block, which is convenient for the user to operate, can quickly obtain relevant information, has high information acquisition efficiency, and improves the interaction and efficiency of the user and the target account.

[0162] Referring to Figure 9 , Figure 9 A flowchart of another interactive method of a search page according to one embodiment of the present specification is shown, which specifically includes the following steps:

[0163] Step 902: In response to the search operation for the target search content, a search result page is displayed. The search result page includes a content interaction area of a target account and an account information area. The target account is determined according to the target search content. The content interaction area includes at least one of a published content information block and a comment information block related to the target account. The account information area includes account information of the target account and a consultation control. The consultation control is used to send consultation information to the target account.

[0164] Specifically, the target search content refers to the search content that can match the corresponding target account. The target search content can be text, image or voice. The target account is an account in a content application platform. The target account can be any type of account, such as a brand account of a merchant, an account of a blogger, an official account of a platform, etc.

[0165] The content interaction area is a content area for displaying information blocks related to the target account to realize consultation interaction with the target account. At least one of the published content information block and the comment information block related to the target account is displayed in the content interaction area. The display parameters such as the position and size of the content interaction area can be set based on actual needs. In one implementation, the content interaction area is the background area of the account information area. In another implementation, the content interaction area can be a separate area independent of the account information area.

[0166] The publishing content information block is an information block pre-configured for the target account and displayed in the content interaction area, and is generated based on the publishing content associated with the target account. The publishing content is a content form provided by the community application for publishing the created content for other users to view. For example, the publishing content can be a community note published in the community application.

[0167] Specifically, the publishing content information block can include a first publishing content information block and a second publishing content information block. The first publishing content information block is generated based on the first publishing content associated with the target account, i.e., the first publishing content information block is an information block including the brief content of the first publishing content, such as the cover, title, and / or basic attributes of the first publishing content. The second publishing content information block is generated based on the second publishing content associated with the target account and the target comment content related to the target search content under the second publishing content, i.e., the second publishing content information block includes not only the brief content of the second publishing content but also the target comment content related to the target search content under the second publishing content, and the target comment content is superimposed on the brief content of the second publishing content.

[0168] In addition, the comment information block is an information block pre-configured for the target account and displayed in the content interaction area, including the target comment content. The target comment content is the comment content related to the target search content under the third publishing content associated with the target account, such as the specific content of the comment, the commenter information, the comment time, etc.

[0169] In a specific implementation, the account information area is an area for displaying the account information of the target account. The account information area can be located at a set position in the search result page. The account information area includes the account information of the target account and a consultation control. The consultation control is used to send consultation information to the target account to realize consultation interaction with the target account.

[0170] The account information of the target account can include account basic information and at least one account label. The account basic information of the target account refers to some basic characteristics possessed by the target account, and can include at least one of an account icon (i.e., an image identifier of the account), an account name (a call of the account), an account introduction (a brief explanation of the account), a number of followers (a number of users following the account), and an account level (reflecting a certain comprehensive level of the account on the platform). The account label is a professional label pre-configured for the target account, and is used to reflect the type (such as entertainment, technology, education, etc.), the degree of professionalism (the degree of professionalism in a certain field), and the reliability (the reliability of the content of the account) of the target account, etc. For example, the account label includes at least one of a type label, a case label (which can be a typical case identifier related to the account), and an achievement label (which represents an achievement related identifier of the account).

[0171] It should be noted that, in addition to the target account's content interaction area and account information area, the search results page may also include a search content area, which is used to display search results obtained based on the target search term in the content application platform. The search results may include published content, live broadcast covers, etc. related to the target search content. In other words, in areas outside the content interaction area and account information area, multiple search results based on the target search content can be displayed in an arranged manner, making it easier for users to scroll through the search results and obtain the required information.

[0172] For example, Figure 10 This is a schematic diagram of a search results page provided by an embodiment of the present specification. As shown in 10, assuming that the target search content entered by the user is "XX postgraduate entrance examination" and the target account matched by the server is "YY brand", a search results page can be displayed at this time. The search results page includes a "YY brand content interaction area and account information area, as well as a search content area. The content interaction area displays two published content information blocks and one comment information block; the account information area displays the account information of the target account, such as the account icon, the account name "YY brand", the account profile "Professional postgraduate entrance examination...", the type labels "Postgraduate entrance examination planning", "Professional course 1V1", "ZZ team", the case label "PPP success case", and the consultation control "Consult now". The search content area displays notes related to the target search content "XX postgraduate entrance examination".

[0173] One embodiment of the present specification provides an interactive method for a search page. If the input target search content can match the corresponding target account, a search result page can be displayed. The search result page includes a content interaction area and an account information area. The content interaction area can display at least one of the published content information block and the comment information block related to the target account. The account information area can display the account information and consultation control of the target account, and the consultation information can be sent to the target account with one click. The published content information block, comment information block, account information of the target account, consultation control, etc. can be concentrated in different areas of the search result page for display. The search result page has rich content and a clear structure, providing richer information selection and visual focus to meet the different interests of users. It not only enriches the content displayed on the search result page, but also can quickly attract the user's attention. The user can also realize consultation interaction with the target account with one click, which is convenient for user operation and can quickly obtain relevant information. The information acquisition efficiency is high, which improves the interactivity and interaction efficiency between the user and the target account.

[0174] above Figure 9 This is another schematic scheme of the interactive method of the search page of this embodiment. Figure 9 The technical solution of the interactive method of the search page shown is the same as the aboveFigures 1-8 The technical solution of the search page interaction method shown belongs to the same concept, Figure 9 Details of the technical solution of the search page interaction method shown are not described in detail, and can be referred to the above Figures 1-8 The description of the technical solution of the search page interaction method shown.

[0175] Figure 11 A flow timing diagram of a search page interaction method provided by one embodiment of the present specification is shown, as shown in Figure 11 As shown, the client is an operation terminal held by a user, used to access a content application platform; the server is a server corresponding to the content application platform.

[0176] The client displays a search page; obtains search content input by the user in the search page; and sends the input search content to the server.

[0177] The server finds whether the input search content matches target search content configured with a target account; if so, obtains the consulting information block, the published content information block, the comment information block, and the account attribute of the target account corresponding to the target search content, and generates a search result page.

[0178] The server returns the search result page to the client.

[0179] The client displays the search result page, displays the background content set by the target account in the account interaction area of the search result page, and displays the consulting information block, the first published content information block, the second published content information block, and the comment information block in the interaction information area, and displays the account attribute of the target account in the account attribute area.

[0180] The client sends the consulting content corresponding to the consulting event to the target account in response to the consulting event of the consulting information block.

[0181] The client displays the content detail page of the first published content in response to the trigger operation of the first published content information block; displays the consulting page of the target account in response to the first interaction operation of the content detail page; updates the first published content information block displayed in the account interaction area based on the interaction result of the second interaction operation in response to the second interaction operation of the content detail page; and displays the account home page or the content list page of the target account in response to the third interaction operation of the content detail page.

[0182] The client displays a setting switching special effect of the target comment content in response to a switching operation of the target comment content displayed in the second published content information block, and switches to display a next target comment content related to the target search content under the second published content; displays a content detail page of the second published content on a floating layer of the second published content information block in response to a triggering operation of the second published content information block; and displays the published setting comment content in the second published content information block with the setting switching special effect in response to a publishing operation of the setting comment content in the floating layer, and sets the comment content as the published comment content related to the target search content.

[0183] The client displays a content detail page of a second published content related to the target account in response to a first interaction operation of the comment information block, displays a comment page in the content detail page, and positions to the target comment content in the comment page; and updates the comment information block displayed in the account interaction area based on an interaction result in response to a second interaction operation of the comment information block.

[0184] The client displays a consultation page of a target account in response to a triggering operation of a consultation control in an account interaction area, an account home page, or a content list page, displays at least one preset consultation content corresponding to the target account in the consultation page, and sends a target consultation content in the at least one preset consultation content in response to a triggering operation of the target consultation content.

[0185] The client displays a consultation page of a target account, and displays a user information acquisition window on the consultation page, wherein the user information acquisition window is used to acquire user information of a target user.

[0186] The client displays an account home page or a content list page of a target account in response to a triggering operation of background content.

[0187] The client displays a switching special effect of a consultation information block and switches to display a next consultation information block corresponding to a target account in response to a switching operation of the consultation information block.

[0188] An embodiment of the present specification provides an interactive method of a search page. If the input target search content can match the corresponding target account, a search result page can be displayed. An account interactive area of the target account is displayed on the search result page. The account interactive area can display a consultation information block corresponding to the target account. The consultation information block is used to directly trigger connection to the corresponding target account to realize consultation interaction with the target account. In this way, displaying the consultation information block corresponding to the target account in the account interactive area of the search result page not only enriches the content of the search result, but also quickly attracts the attention of the user. The user can realize one-key consultation interaction with the target account through the consultation information block, which is convenient for user operation and can quickly obtain relevant information, has high information acquisition efficiency, and improves the interaction and efficiency of the user and the target account.

[0189] Corresponding to the method embodiment, the present specification also provides an interactive device of a search page, Figure 12 The structure of an interactive device of a search page provided by an embodiment of the present specification is shown. As shown in the figure, Figure 12 The device comprises:

[0190] The first display module 1202 is configured to display a search result page in response to a search operation for target search content, and display a consultation information block corresponding to a target account in an account interactive area of the search result page, wherein the target account is determined according to the target search content;

[0191] The first sending module 1204 is configured to send consultation content to the target account in response to a consultation event triggered based on the consultation information block.

[0192] Optionally, the consultation event triggered based on the consultation information block comprises at least one of a trigger event of the consultation information block, a trigger event of preset consultation content in the consultation information block, and a consultation content input event in the consultation information block;

[0193] The first sending module 1204 is configured to at least one of:

[0194] In response to the trigger event of the consultation information block, a consultation page of the target account is displayed. At least one preset consultation content corresponding to the target account is displayed on the consultation page. In response to a trigger operation of target consultation content in the at least one preset consultation content, the target consultation content is sent on the consultation page;

[0195] In response to the trigger event of the target consultation content in the consultation information block, a consultation page of the target account is displayed. The target consultation content is sent on the consultation page;

[0196] In response to the consultation content input event in the consultation information block, input consultation content corresponding to the consultation content input event is obtained. The input consultation content is sent to the target account.

[0197] Optionally, the apparatus further comprises a third display module configured to:

[0198] display, in the account interaction area, a first post content information block, a second post content information block and / or a comment information block corresponding to the target account;

[0199] The first post content information block is generated based on the first post content associated with the target account; the second post content information block is generated based on the second post content associated with the target account and target comment content related to the target search content under the second post content; and the comment information block is generated based on target comment content related to the target search content under the third post content of the target account.

[0200] Optionally, the third display module is further configured to at least one of:

[0201] in response to a switching operation of the target comment content displayed in the second post content information block, display a set switching special effect of the target comment content and switch to display the next target comment content related to the target search content under the second post content;

[0202] in response to a triggering operation of the second post content information block, display a content detail page of the second post content on a floating layer of the second post content information block; and in response to a publishing operation of a set comment content in the floating layer, add and display the published set comment content in the second post content information block with a set switching special effect, the set comment content being a comment content related to the target search content published.

[0203] Optionally, the apparatus further comprises a generation module configured to:

[0204] in response to a publishing operation of a target post content, generate a first post content information block or a second post content information block corresponding to the target post content, the target post content being content published to meet the interaction requirements of the target account.

[0205] Optionally, the third display module is further configured to at least one of:

[0206] in response to a triggering operation of the first post content information block, display a content detail page of the first post content;

[0207] in response to an interaction operation of the comment information block, display an interaction page corresponding to the comment information block.

[0208] Optionally, the third display module is further configured to at least one of:

[0209] in response to a first interaction operation of the content detail page, display a consultation page of the target account;

[0210] In response to the second interaction operation of the content detail page, the first publishing content information block displayed in the account interaction area is updated based on an interaction result of the second interaction operation.

[0211] In response to a third interaction operation of the content detail page, a homepage of the target account or a content list page of the target account is displayed.

[0212] Optionally, the account interaction area, the homepage of the account, and / or the content list page comprise a consultation control; the third display module is further configured to at least one of:

[0213] In response to a triggering operation of the consultation control, a consultation page of the target account is displayed, at least one preset consultation content corresponding to the target account is displayed in the consultation page, and in response to a triggering operation of a target consultation content in the at least one preset consultation content, the target consultation content is sent in the consultation page.

[0214] Optionally, the third display module is further configured to at least one of:

[0215] In response to a first interaction operation of the comment information block, a content detail page of second publishing content related to the target account is displayed, a comment page is displayed in the content detail page, and the target comment content is positioned in the comment page;

[0216] In response to a second interaction operation of the comment information block, the target comment content is interacted in the account interaction area, and the comment information block displayed in the account interaction area is updated based on an interaction result.

[0217] Optionally, the account interaction area comprises an interaction information area and an account attribute area; the first display module 1102 is further configured to:

[0218] In the account interaction area, a consultation information block corresponding to the target account is displayed, and in the account attribute area of the account interaction area, account attributes of the target account are displayed, wherein the account attributes comprise account basic information, at least one account label, and / or a consultation control, the account label comprises at least one of a type label, a case label, and a result label;

[0219] In response to a triggering operation of the consultation control displayed in the account attribute area, a consultation page of the target account is displayed, at least one preset consultation content corresponding to the target account is displayed in the consultation page, and in response to a triggering operation of a target consultation content in the at least one preset consultation content, the target consultation content is sent in the consultation page.

[0220] Optionally, the device further comprises a switching module configured to:

[0221] In response to a switching operation of the consultation information block, a set switching special effect of the consultation information block is displayed, and a next consultation information block corresponding to the target account is switched to be displayed.

[0222] Optionally, the first sending module 1204 is further configured to:

[0223] display a consultation page of the target account, and display a user information obtaining window on the consultation page, wherein the user information obtaining window is used to obtain user information of the target user.

[0224] One embodiment of the present specification provides an interactive device of a search page, which comprises a first display module and a second display module. Through the interaction of the multiple display modules, a consultation information block corresponding to a target account can be displayed in an account interaction area of a search result page. This not only enriches the content of the search result, but also quickly attracts the attention of the user. Moreover, the user can realize one-key consultation interaction with the target account through the consultation information block, which is convenient for the user to operate and can quickly obtain relevant information, has high information obtaining efficiency, and improves the interactivity and interaction efficiency of the user and the target account.

[0225] Corresponding to the method embodiments described above, the present specification also provides another interactive device of a search page, Figure 13 Fig. 1 shows a structural schematic diagram of another interactive device of a search page provided by one embodiment of the present specification. As shown in the figure, the device comprises: Figure 13

[0226] The second display module 1302 is configured to display a search result page in response to a search operation on target search content, and the search result page comprises a content interaction area of a target account and an account information area;

[0227] The target account is determined according to the target search content;

[0228] The content interaction area comprises at least one of a published content information block and a comment information block related to the target account;

[0229] The account information area comprises account information of the target account and a consultation control, and the consultation control is used to send consultation information to the target account.

[0230] ​An embodiment of the present specification provides another interactive device of a search page, comprising a second display module, which can display a search result page, the search result page comprising a content interaction area and an account information area, at least one of the target account related publishing content information block and the comment information block can be displayed through the content interaction area, and the account information and the consultation control of the target account can be displayed through the account information area, and the consultation information can be sent to the target account by one key, the search result page is rich in content and clear in structure, provides more information selection and visual focus, meets different interest points of users, the user can realize the consultation interaction with the target account by one key, is convenient for user operation, can quickly obtain relevant information, the information acquisition efficiency is high, and the interactivity and the interaction efficiency of the user and the target account are improved.

[0231] The above is a schematic scheme of the interactive device of the search page of the embodiment. It should be noted that the technical scheme of the interactive device of the search page and the technical scheme of the search page interactive method described above belong to the same concept, and the details of the technical scheme of the interactive device of the search page that are not described in detail can be referred to the description of the technical scheme of the search page interactive method.

[0232] Figure 14 The structure block diagram of a computing device provided by an embodiment of the present specification is shown. The components of the computing device 1400 include but are not limited to the memory 1410 and the processor 1420. The processor 1420 is connected with the memory 1410 through the bus 1430, and the database 1450 is used to save data.

[0233] The computing device 1400 also includes an access device 1440 that enables the computing device 1400 to communicate via one or more networks 1460. Examples of such networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of such networks, such as the Internet. The access device 1440 can include one or more of any type of network interface (for example, a network interface card (NIC)) such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a Worldwide Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a Bluetooth interface, Near Field Communication (NFC).

[0234] In one embodiment of the present specification, the above-mentioned components of the computing device 1400 and other components not shown in the Figure 14 may be connected to each other, for example, through a bus. It should be understood that Figure 14 The computing device structure diagram shown is merely for the purpose of example, and is not a limitation on the scope of the present specification. Those skilled in the art can add or replace other components as needed.

[0235] The computing device 1400 can be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (for example, a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, and the like), a mobile phone (for example, a smartphone), a wearable computing device (for example, a smart watch, smart glasses, and the like), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 1400 can also be a mobile or stationary server.

[0236] The processor 1420 is configured to execute computer-executable instructions, which, when executed by the processor, implement the steps of the above-mentioned interactive method of the search page.

[0237] The above is a schematic scheme of the computing device of the embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the search page interaction method belong to the same concept, and details of the technical scheme of the computing device that are not described in detail can be referred to the description of the technical scheme of the search page interaction method.

[0238] An embodiment of the present specification further provides a computer readable storage medium storing computer executable instructions, and the computer executable instructions are executed by a processor to implement the steps of the search page interaction method.

[0239] The above is a schematic scheme of the computer readable storage medium of the embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the search page interaction method belong to the same concept, and details of the technical scheme of the storage medium that are not described in detail can be referred to the description of the technical scheme of the search page interaction method.

[0240] An embodiment of the present specification further provides a computer program, and when the computer program is executed in a computer, the computer program causes the computer to execute the steps of the search page interaction method.

[0241] The above is a schematic scheme of the computer program of the embodiment. It should be noted that the technical scheme of the computer program and the technical scheme of the search page interaction method belong to the same concept, and details of the technical scheme of the computer program that are not described in detail can be referred to the description of the technical scheme of the search page interaction method.

[0242] The above describes specific embodiments of the present specification. Other embodiments are within the scope of the appended claims. In some cases, the acts or steps recited in the claims can be performed in a different order than the order in which they are recited and still accomplish desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order to achieve the desired results. In some implementations, multitasking and parallel processing can be advantageous.

[0243] The computer readable medium can include any entity or device capable of carrying the computer program code, a recording medium, a USB flash drive, a mobile hard disk, a magnetic disk, an optical disk, a computer memory, a Read-Only Memory (ROM), a Random Access Memory (RAM), an electrical carrier signal, a telecommunications signal, and a software distribution package, etc. It should be noted that the computer readable medium can include appropriate contents according to the requirements of patent practice, for example, according to the patent practice in some regions, the computer readable medium does not include an electrical carrier signal and a telecommunications signal.

[0244] It should be noted that, for the foregoing method embodiments, in order to facilitate description, each is described as a combination of a series of acts, but those skilled in the art should know that the present specification embodiments are not limited to the order of the acts described, because according to the present specification embodiments, certain steps can be performed in other orders or at the same time. Secondly, those skilled in the art should know that the embodiments described in the specification are all preferred embodiments, and the acts and modules involved are not necessarily essential to the present specification embodiments.

[0245] In the above embodiments, the description of each embodiment has its own focus, and the parts not described in detail in a certain embodiment can be referred to the related description of other embodiments.

[0246] The preferred embodiments of the present specification disclosed above are only used to help explain the present specification. The alternative embodiments do not describe all the details and limit the present invention to the specific embodiments described. Obviously, according to the content of the present specification embodiments, many modifications and changes can be made. The present specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the present specification embodiments, so that those skilled in the art can well understand and use the present specification. The present specification is limited only by the claims and their full scope and equivalents.

Claims

1. An interactive method for searching pages, characterized in that: include: In response to a search operation for target search content, displaying a search results page, and displaying a consultation information block corresponding to a target account in an account interaction area of ​​the search results page, wherein the target account is determined based on the target search content; In response to a consultation event triggered based on the consultation information block, consultation content is sent to the target account.

2. The interactive method for search pages according to claim 1, characterized in that: The consulting event triggered based on the consulting information block includes at least one of a triggering event of the consulting information block, a triggering event of preset consulting content in the consulting information block, and an input event of consulting content in the consulting information block; The sending of consultation content to the target account in response to the consultation event triggered by the consultation information block includes at least one of the following: In response to a triggering event of the consultation information block, displaying a consultation page of the target account, displaying at least one preset consultation content corresponding to the target account on the consultation page, and in response to a triggering operation of a target consultation content in the at least one preset consultation content, sending the target consultation content on the consultation page; In response to a triggering event of target consultation content in the consultation information block, displaying a consultation page of the target account, and sending the target consultation content on the consultation page; In response to a consultation content input event in the consultation information block, the input consultation content corresponding to the consultation content input event is obtained, and the input consultation content is sent to the target account.

3. The interactive method for search pages according to claim 1, characterized in that: The method further comprises: Displaying the first published content information block, the second published content information block and / or the comment information block corresponding to the target account in the account interaction area; Among them, the first published content information block is generated based on the first published content associated with the target account; the second published content information block is generated based on the second published content associated with the target account and the target comment content related to the target search content under the second published content; the comment information block is generated based on the target comment content related to the target search content under the third published content of the target account.

4. The interactive method for search pages according to claim 3, characterized in that: The method further comprises at least one of the following: In response to a switching operation of the target comment content displayed in the second published content information block, displaying a set switching effect of the target comment content, and switching to display the next target comment content related to the target search content under the second published content; In response to a triggering operation of the second published content information block, displaying a content details page of the second published content on a floating layer of the second published content information block; In response to the publishing operation of the set comment content in the floating layer, the published set comment content is added and displayed in the second published content information block with the set switching special effect, and the set comment content is the published comment content related to the target search content.

5. The interactive method for search pages according to claim 3, characterized in that: The method further comprises: In response to a publishing operation of target published content, a first published content information block or a second published content information block corresponding to the target published content is generated, wherein the target published content is content published to meet the interactive requirements of the target account.

6. The interactive method for search pages according to claim 3, characterized in that: The method further comprises at least one of the following: In response to a triggering operation of the first published content information block, displaying a content details page of the first published content; In response to the interactive operation of the comment information block, an interactive page corresponding to the comment information block is displayed.

7. The interactive method for search pages according to claim 6, characterized in that: After displaying the content details page of the first published content in response to the triggering operation of the first published content information block, the method further includes at least one of the following: In response to a first interactive operation on the content details page, displaying a consultation page for the target account; In response to a second interactive operation on the content details page, updating the first published content information block displayed in the account interactive area based on an interactive result of the second interactive operation; In response to the third interactive operation on the content details page, the account homepage or content list page of the target account is displayed.

8. The interactive method for search pages according to claim 7, characterized in that: The account interaction area, the account homepage and / or the content list page includes a consultation control; the method further includes: In response to the triggering operation of the consultation control, the consultation page of the target account is displayed, and at least one preset consultation content corresponding to the target account is displayed on the consultation page. In response to the triggering operation of the target consultation content in the at least one preset consultation content, the target consultation content is sent on the consultation page.

9. The interactive method for search pages according to claim 6, characterized in that: The step of displaying an interactive page corresponding to the comment information block in response to the interactive operation on the comment information block includes at least one of the following: In response to the first interactive operation on the comment information block, displaying a content details page of a second published content related to the target account, displaying a comment page on the content details page, and locating the target comment content on the comment page; In response to the second interactive operation on the comment information block, the target comment content is interacted with in the account interactive area, and the comment information block displayed in the account interactive area is updated based on the interactive result.

10. The interactive method for search pages according to any one of claims 1 to 9, characterized in that: The account interaction area includes an interactive information area and an account attribute area; Displaying the consultation information block corresponding to the target account in the account interaction area of ​​the search result page includes: Displaying a consultation information block corresponding to the target account in the interactive information area of ​​the account interaction area, and displaying the account attributes of the target account in the account attribute area of ​​the account interaction area, wherein the account attributes include basic account information, at least one account tag and / or consultation controls, and the account tag includes at least one of a type tag, a case tag, and an achievement tag; In response to the triggering operation of the consultation control displayed in the account attribute area, the consultation page of the target account is displayed, and at least one preset consultation content corresponding to the target account is displayed on the consultation page. In response to the triggering operation of the target consultation content in the at least one preset consultation content, the target consultation content is sent on the consultation page.

11. The interactive method for search pages according to any one of claims 1 to 9, characterized in that: After displaying the consultation information block corresponding to the target account in the account interaction area of ​​the search result page, the method further includes: In response to the switching operation of the consultation information block, the set switching effect of the consultation information block is displayed, and the next consultation information block corresponding to the target account is switched to display.

12. The interactive method for search pages according to claim 2, characterized in that: The consultation page displaying the target account includes: A consultation page of the target account is displayed, and a user information acquisition window is displayed on the consultation page, wherein the user information acquisition window is used to acquire user information of the target user.

13. An interactive method for searching pages, characterized in that: include: In response to a search operation for target search content, displaying a search results page, the search results page including a content interaction area and an account information area for the target account; Wherein, the target account is determined according to the target search content; The content interaction area includes at least one of a published content information block and a comment information block related to the target account; The account information area includes the account information of the target account and a consultation control, and the consultation control is used to send consultation information to the target account.

14. A computing device, characterized in that include: memory and processor; The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the interactive method for search pages described in any one of claims 1 to 13 are implemented.

15. A computer-readable storage medium, characterized in that It stores computer-executable instructions, which, when executed by a processor, implement the steps of the interactive method for search pages described in any one of claims 1-13.

16. A computer program product, characterized in that The invention comprises a computer program / instruction, which, when executed by a processor, implements the steps of the interactive method for searching pages as described in any one of claims 1 to 13.