E-commerce photography background rapid replacement device

By designing a circular array of winding and support rollers, combined with a crossbar limiting component and an unlocking button, the system enables rapid replacement of e-commerce photography backgrounds. This solves the problems of time-consuming, labor-intensive, and easily damaged traditional background replacement devices, achieving efficient and wrinkle-free background cloth switching.

CN121516668APending Publication Date: 2026-02-13ZHEJIANG WANLI UNIV
View PDF 0 Cites 0 Cited by

Patent Information

Application Number
CN202511742597.1
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-11-25
Publication Date
2026-02-13

AI Technical Summary

Technical Problem

Traditional e-commerce photography background changing devices rely on manual operation, which is time-consuming and labor-intensive, and can easily lead to wrinkles or damage to the background cloth.

Method used

Design a quick-change device for e-commerce photography backgrounds. It uses a circular array of winding rollers and support rollers. The background cloth is pulled by a crossbar and locked into a limiting component. Combined with an unlocking button, the background cloth can be quickly changed and tensioned to avoid wrinkles.

Benefits of technology

Significantly improves the efficiency of background cloth replacement, avoids wrinkles and damage to the background cloth, and protects the background cloth while enabling quick switching.

✦ Generated by Eureka AI based on patent content.

Smart Images

  • Figure 0642F883-881B-4748-A2B1-65FDA03DD6B3
    Figure 0642F883-881B-4748-A2B1-65FDA03DD6B3
  • Figure 2D00B404-8F7C-4A02-A820-4B0EEC97EDBF
    Figure 2D00B404-8F7C-4A02-A820-4B0EEC97EDBF
  • Figure 6F17F486-CDA5-44F6-BB3B-8F4058DEF04F
    Figure 6F17F486-CDA5-44F6-BB3B-8F4058DEF04F
Patent Text Reader

Abstract

The invention relates to the technical field of e-commerce photography auxiliary equipment, and discloses an e-commerce photography background rapid replacement device. The e-commerce photography background rapid replacement device comprises a base and background cloth, H-shaped vertical frames distributed in a bilateral symmetry mode are fixedly connected to the top of the base, and the same rotating shaft is rotationally connected to the opposite sides of the H-shaped vertical frames; the opposite sides of the H-shaped vertical frames are rotationally connected with the same supporting roller which is located on the front side of the rotating shaft and matched with the background cloth, and a first *-shaped supporting assembly is arranged on the outer side of the left end of the rotating shaft. The problems that a traditional e-commerce photography background replacement device mostly adopts a basic mechanical structure such as a fixed support, background cloth is usually fixed in a manual hanging, clamping or pasting mode, old cloth needs to be detached and new cloth needs to be installed again during replacement, the whole process depends on manual operation, time and labor are consumed, and the replacement efficiency is high are solved. And the background cloth is easy to wrinkle, pollute or damage.
Need to check novelty before this filing date? Find Prior Art

Description

Technical Field

[0001] This invention relates to the field of e-commerce photography auxiliary equipment technology, specifically to a quick background changing device for e-commerce photography. Background Technology

[0002] Product photography is a crucial step in enhancing product visual appeal and driving marketing conversions. With the rapid development of the e-commerce industry, the demand for diverse photography backgrounds is increasing. Often, it's necessary to frequently change backdrops based on product type, seasonal promotions, or brand themes to create different scene atmospheres.

[0003] However, traditional e-commerce photography background changing devices mostly use basic mechanical structures, such as fixed brackets. The background cloth is usually fixed by manual hanging, clamping or pasting. When changing, the old cloth needs to be removed and the new cloth needs to be reinstalled. The whole process relies on manual operation, which is not only time-consuming and labor-intensive, but also easily leads to wrinkles, contamination or damage to the background cloth.

[0004] Therefore, a device for quickly changing backgrounds in e-commerce photography is proposed to solve the above problems. Summary of the Invention

[0005] Technical problems to be solved To address the shortcomings of existing technologies, this invention provides a quick-change device for e-commerce photography backgrounds, which has the advantages of quickly switching between background cloth and protective background cloth. It solves the problem that traditional e-commerce photography background changing devices mostly use basic mechanical structures, such as fixed brackets, and the background cloth is usually fixed by manual hanging, clamping or pasting. When changing, the old cloth needs to be removed and the new cloth needs to be reinstalled. The whole process relies on manual operation, which is not only time-consuming and labor-intensive, but also easily leads to wrinkles, contamination or damage to the background cloth.

[0006] (II) Technical Solution The technical solution of this invention to solve the above-mentioned technical problems is as follows: A quick-change device for e-commerce photography backgrounds includes a base and a background cloth. The top of the base is fixedly connected to an H-shaped support frame symmetrically distributed on both sides. A common rotating shaft is rotatably connected to opposite sides of the H-shaped support frame. A common support roller, located in front of the rotating shaft and adapted to the background cloth, is rotatably connected to opposite sides of the H-shaped support frame. A first meter-shaped support component is provided on the outer side of the left end of the rotating shaft, and a second meter-shaped support component adapted to the first meter-shaped support component is provided on the outer side of the right end of the rotating shaft. The first meter-shaped support component and the second meter-shaped support component... On opposite sides, there are identical take-up rollers arranged in a circular array. Each take-up roller is fixedly connected to a wound background cloth. The end of the background cloth away from the take-up roller is fixedly connected to a crossbar. The crossbar is adapted to both the first meter-shaped support assembly and the second meter-shaped support assembly. The top of the base is fixedly connected to a rectangular shell located on the opposite side of the H-shaped stand. Inside the rectangular shell, there are limiting components that are symmetrically distributed from left to right and extend upwards. The limiting components are adapted to the crossbars. The front side of the rectangular shell is slidably connected to an unlocking button that extends into the shell and abuts against the opposite side of the limiting components.

[0007] The beneficial effects of this invention are: This e-commerce photography background quick-change device uses multiple pre-loaded background cloths via a circular array of winding rollers. Combined with the cooperation of the rotating shaft and support rollers, users only need to pull the background cloth across the support rollers using a crossbar, and then engage the crossbar with the opposite side of the limiting component to complete the background cloth arrangement. Pressing the unlock button releases the locking limit and allows for background cloth replacement, significantly improving replacement efficiency. The first-meter-shaped support component is always in a taut state, preventing wrinkles in the background cloth when it is unfolded or rolled up, thus providing the advantages of quick background cloth switching and background cloth protection.

[0008] Based on the above technical solution, the present invention can be further improved as follows.

[0009] Furthermore, the first meter-shaped support assembly includes a first meter-shaped bracket, a first tube clamp, a columnar shell, and a coil spring. The first meter-shaped bracket is fixedly connected to the outer side of the left end of the rotating shaft. A take-up roller extending to its right side and arranged in a circular array is rotatably connected to the left side of the first meter-shaped bracket. A first tube clamp arranged in a circular array and adapted to the crossbar is fixedly connected to the periphery of the first meter-shaped bracket. A columnar shell arranged in a circular array and located outside the take-up roller is fixedly connected to the left side of the first meter-shaped bracket. A coil spring wound to the outside of the take-up roller is provided between the inner sidewall of the columnar shell and the outer side of the take-up roller. Furthermore, the second meter-shaped support assembly includes a second meter-shaped bracket and a second pipe clamp. The outer side of the right end of the rotating shaft is rotatably connected to a second meter-shaped bracket that is adapted to the first meter-shaped bracket. The second meter-shaped bracket is rotatably connected to the right end of the take-up roller. The periphery of the second meter-shaped bracket is fixedly connected to second pipe clamps that are arranged in a ring array and are adapted to both the first pipe clamp and the crossbar.

[0010] The beneficial effect of adopting the above-mentioned further solution is that the user removes the crossbar of the background cloth to be used from the inside of the corresponding first and second tube clamps, so that the background cloth is unfolded from the take-up roller and passes over the support roller. During this process, the background cloth drives the take-up roller to rotate, which further tensions the coil spring. The coil spring is always in a taut state. After the background cloth is unfolded and fixed, it is tensioned by the coil spring, or after the background cloth is rolled up, the background cloth is tensioned and wrapped around the outside of the take-up roller. At the same time, the crossbar is inserted into the inside of the corresponding first and second tube clamps, which can prevent the background cloth from wrinkling and protect the background cloth.

[0011] Furthermore, the limiting assembly includes a wedge rod, a spring, a movable block, a guide groove, and a limiting groove. The rectangular shell has wedge rods symmetrically distributed on the left and right sides. The outer sides of each wedge rod are fitted with springs located inside the rectangular shell. The opposite sides of each wedge rod are fixedly connected to a movable block that is slidably connected to the rectangular shell and extends to the top of the rectangular shell. The opposite side of each movable block is provided with a guide groove adapted to the crossbar. The guide groove is provided with a limiting groove adapted to the crossbar. Furthermore, the left and right sides of the rear end of the unlock button are provided with chamfers, and the opposite side of the wedge rod abuts against the chamfers of the rear end of the unlock button.

[0012] The beneficial effect of adopting the above-mentioned further solution is that the crossbar pulls the background fabric unrolled from the take-up roller and across the support roller, then places the crossbar into the limiting groove and presses it downward. The crossbar then slides downward along the limiting groove. During this process, the crossbar drives the movable block to move to the opposite side through the limiting groove, while the wedge rod further compresses the spring until the crossbar is aligned with the limiting groove. At this time, the spring returns to its original deformation, pushing the wedge rod and the movable block to move to the opposite side, locking the crossbar into the limiting groove and limiting its position. The background fabric... The background cloth is tensioned by the coil spring to complete the arrangement. Pressing the unlock button causes the chamfer at the rear of the unlock button to force the wedge rod and the movable block to move to opposite sides, while further compressing the spring so that the wedge rod and the movable block can return to their original positions after the unlock button is released. The movable block moves to opposite sides to separate the limiting groove from both ends of the horizontal bar, thus releasing the locking limit on the horizontal bar. After the horizontal bar is removed, the coil spring drives the winding roller to wind up the background cloth. Finally, the horizontal bar is inserted into the corresponding first and second tube clamps to complete the winding of the background cloth. Attached Figure Description

[0013] Figure 1 This is a schematic diagram of the structure of the present invention; Figure 2 This is a schematic diagram of the H-shaped support structure of the present invention; Figure 3 This is a schematic diagram of the structure of the first meter-shaped support component and the second meter-shaped support component of the present invention; Figure 4 This is an exploded view of the structure of the first meter-shaped support component of the present invention; Figure 5 This is an enlarged schematic diagram of the structure at point a in this invention; Figure 6 This is a top sectional view of the rectangular shell of the present invention.

[0014] In the diagram: 1. Base; 2. Background cloth; 3. H-shaped stand; 4. Rotating shaft; 5. Support roller; 6. First meter-shaped support assembly; 601. First meter-shaped bracket; 602. First pipe clamp; 603. Columnar shell; 604. Coil spring; 7. Second meter-shaped support assembly; 701. Second meter-shaped bracket; 702. Second pipe clamp; 8. Take-up roller; 9. Crossbar; 10. Rectangular shell; 11. Limiting assembly; 111. Wedge rod; 112. Spring; 113. Movable block; 114. Guide groove; 115. Limiting groove; 12. Unlock button. Detailed Implementation

[0015] The technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of the present invention.

[0016] In the embodiments, by Figure 1-6Presented is a quick-change device for e-commerce photography backgrounds. The invention includes a base 1 and a background cloth 2. The top of the base 1 is fixedly connected to an H-shaped support 3 symmetrically distributed on both sides. A common rotating shaft 4 is rotatably connected to opposite sides of the H-shaped support 3. A common support roller 5, located in front of the rotating shaft 4 and adapted to the background cloth 2, is rotatably connected to opposite sides of the H-shaped support 3. A first meter-shaped support component 6 is provided on the outer side of the left end of the rotating shaft 4, and a second meter-shaped support component 7, adapted to the first meter-shaped support component 6, is provided on the outer side of the right end of the rotating shaft 4. A common support roller 5 is provided on opposite sides of the first meter-shaped support component 6 and the second meter-shaped support component 7. The winding rollers 8 are arranged in a ring array. The outer side of each winding roller 8 is fixedly connected to a background cloth 2 in a wound shape. The end of the background cloth 2 away from the winding roller 8 is fixedly connected to a crossbar 9. The crossbar 9 is adapted to the first meter-shaped support component 6 and the second meter-shaped support component 7. The top of the base 1 is fixedly connected to a rectangular shell 10 located on the opposite side of the H-shaped stand 3. The interior of the rectangular shell 10 is provided with limiting components 11 that are symmetrically distributed on the left and right sides and extend to its top. The limiting components 11 are adapted to the crossbar 9. The front side of the rectangular shell 10 is slidably connected to an unlocking button 12 that extends into its interior and abuts against the opposite side of the limiting components 11. The first meter-shaped support assembly 6 includes a first meter-shaped bracket 601, a first tube clamp 602, a columnar shell 603, and a coil spring 604. The first meter-shaped bracket 601 is fixedly connected to the outer side of the left end of the rotating shaft 4. A take-up roller 8 extending to its right side and arranged in a circular array is rotatably connected to the left side of the first meter-shaped bracket 601. The first tube clamp 602 arranged in a circular array and adapted to the crossbar 9 is fixedly connected to the periphery of the first meter-shaped bracket 601. The columnar shell 603 arranged in a circular array and located outside the take-up roller 8 is fixedly connected to the left side of the first meter-shaped bracket 601. A coil spring 604 wound to the outside of the take-up roller 8 is provided between the inner sidewall of the columnar shell 603 and the outer side of the take-up roller 8. The second meter-shaped support assembly 7 includes a second meter-shaped bracket 701 and a second pipe clamp 702. The outer side of the right end of the rotating shaft 4 is rotatably connected to a second meter-shaped bracket 701 that is compatible with the first meter-shaped bracket 601. The second meter-shaped bracket 701 is rotatably connected to the right end of the take-up roller 8. The periphery of the second meter-shaped bracket 701 is fixedly connected to a second pipe clamp 702 that is arranged in a ring array and is compatible with both the first pipe clamp 602 and the crossbar 9. The limiting assembly 11 includes a wedge rod 111, a spring 112, a movable block 113, a guide groove 114, and a limiting groove 115. The rectangular shell 10 has wedge rods 111 symmetrically distributed inside. The outer side of each wedge rod 111 is fitted with a spring 112 located inside the rectangular shell 10. The opposite side of each wedge rod 111 is fixedly connected to a movable block 113 that is slidably connected to the rectangular shell 10 and extends to the top of the rectangular shell 10. The opposite side of each movable block 113 is provided with a guide groove 114 that is adapted to the crossbar 9. The guide groove 114 is provided with a limiting groove 115 that is adapted to the crossbar 9 inside. The left and right sides of the rear end of the unlock button 12 are provided with chamfers, and the opposite side of the wedge rod 111 abuts against the chamfers at the rear end of the unlock button 12.

[0017] Working principle: Step 1: The user removes the crossbar 9 of the background cloth 2 to be used from the inside of the corresponding first tube clamp 602 and second tube clamp 702, so that the background cloth 2 is unrolled from the take-up roller 8 and passes over the support roller 5. Then, the crossbar 9 is placed into the limiting groove 115 and pressed down. The crossbar 9 slides down along the limiting groove 115. During this process, the crossbar 9 drives the movable block 113 to move to the opposite side through the limiting groove 115. At the same time, the spring 112 is further compressed by the wedge rod 111 until the crossbar 9 is aligned with the limiting groove 115. At this time, the spring 112 restores its deformation and pushes the wedge rod 111 and the movable block 113 to move to the opposite side, locking the crossbar 9 into the limiting groove 115 and limiting the crossbar 9. The background cloth 2 is also tensioned by the coil spring 604, completing the arrangement of the background cloth 2. Step 2: Press the unlock button 12. The chamfer at the rear end of the unlock button 12 forces the wedge rod 111 and the movable block 113 to move to opposite sides. At the same time, the spring 112 is further compressed so that the wedge rod 111 and the movable block 113 can be reset after the unlock button 12 is released. The movable block 113 moves to opposite sides to separate the limiting groove 115 from both ends of the horizontal bar 9, thereby releasing the locking limit of the horizontal bar 9. After the horizontal bar 9 is removed, the coil spring 604 drives the winding roller 8 to wind up the background cloth 2. Finally, the horizontal bar 9 is inserted into the corresponding first tube clamp 602 and second tube clamp 702 to complete the winding of the background cloth 2. Step 3: The coil spring 604 is always in a taut state. After the background cloth 2 is unfolded and fixed, it is taut by the coil spring 604, or after the background cloth 2 is rolled up, the background cloth 2 is taut and wrapped around the outside of the take-up roller 8. At the same time, the crossbar 9 is inserted into the corresponding first tube clamp 602 and second tube clamp 702, which can prevent the background cloth 2 from wrinkling and protect the background cloth 2.

[0018] It should be noted that, in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Furthermore, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, article, or apparatus. Without further limitations, an element defined by the phrase "comprising one..." does not exclude the presence of other identical elements in the process, method, article, or apparatus that includes said element.

[0019] Although embodiments of the invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the appended claims and their equivalents.

Claims

1. A quick replacement device for e-commerce photography background, comprising a base (1) and a background cloth (2), characterized in that: The top of the base (1) is fixedly connected with H-shaped stands (3) distributed in left and right symmetry, one same rotating shaft (4) is rotatably connected to opposite sides of the H-shaped stands (3), one same supporting roller (5) is rotatably connected to the opposite sides of the H-shaped stands (3) and located in front of the rotating shaft (4) and matched with the background cloth (2), a first meter type support assembly (6) is arranged on the outer side of the left end of the rotating shaft (4), a second meter type support assembly (7) matched with the first meter type support assembly (6) is arranged on the outer side of the right end of the rotating shaft (4), one same winding roller (8) in annular array distribution is arranged on the opposite sides of the first meter type support assembly (6) and the second meter type support assembly (7), the background cloth (2) in winding shape is fixedly connected to the outer side of the winding roller (8), a cross rod (9) is fixedly connected to the end of the background cloth (2) away from the winding roller (8), the cross rod (9) is matched with the first meter type support assembly (6) and the second meter type support assembly (7), a rectangular shell (10) is fixedly connected to the top of the base (1) and located on the opposite side of the H-shaped stand (3), the limiting assembly (11) in left and right symmetry and extending above the rectangular shell (10) is arranged in the rectangular shell (10), the limiting assembly (11) is matched with the cross rod (9), and the unlocking button (12) extending into the rectangular shell (10) and abutting against the opposite side of the limiting assembly (11) is slidably connected to the front side of the rectangular shell (10).

2. The quick changing device for e-commerce photography background according to claim 1, characterized in that: The first meter type support assembly (6) comprises a first meter type support (601), a first pipe clamp (602), a columnar shell (603) and a coil spring (604), the first meter type support (601) is fixedly connected to the outer side of the left end of the rotating shaft (4), the winding roller (8) in annular array distribution is rotatably connected to the left side of the first meter type support (601) and extends to the right side thereof, the first pipe clamp (602) in annular array distribution and matched with the cross rod (9) is fixedly connected to the periphery of the first meter type support (601), the columnar shell (603) in annular array distribution and located on the outer side of the winding roller (8) is fixedly connected to the left side of the first meter type support (601), and the coil spring (604) wound to the outer side of the winding roller (8) is arranged between the inner side wall of the columnar shell (603) and the outer side of the winding roller (8).

3. The quick changing device for e-commerce photography background according to claim 2, characterized in that: The second meter type support assembly (7) comprises a second meter type support (701) and a second pipe clamp (702), the second meter type support (701) matched with the first meter type support (601) is rotatably connected to the outer side of the right end of the rotating shaft (4), the second meter type support (701) is rotatably connected to the right end of the winding roller (8), the second pipe clamp (702) in annular array distribution and matched with the first pipe clamp (602) and the cross rod (9) is fixedly connected to the periphery of the second meter type support (701).

4. The quick changing device for e-commerce photography background of claim 1, wherein: The limiting component (11) includes a wedge rod (111), a spring (112), a movable block (113), a guide groove (114), and a limiting groove (115). The rectangular shell (10) has wedge rods (111) arranged symmetrically on the left and right sides. The outer side of each wedge rod (111) is fitted with a spring (112) located inside the rectangular shell (10). The opposite side of each wedge rod (111) is fixedly connected to a movable block (113) that is slidably connected to the rectangular shell (10) and extends to the top of the rectangular shell (10). The opposite side of each movable block (113) is provided with a guide groove (114) that is adapted to the crossbar (9). The inside of each guide groove (114) is provided with a limiting groove (115) that is adapted to the crossbar (9).

5. The quick change device for e-commerce photography background of claim 4, wherein: The left and right sides of the rear end of the unlock button (12) are provided with chamfers, and the opposite side of the wedge rod (111) abuts against the chamfers at the rear end of the unlock button (12).