Live broadcast interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to a live broadcast interaction method and device, electronic equipment and a storage medium. The method comprises the following steps: displaying a first gift special effect corresponding to a first virtual gift in a live broadcast room interface; in response to an operation which is triggered for the first virtual gift and is used for transferring a second virtual gift, displaying a first synthetic gift special effect in a live broadcast room interface; the first synthetic gift special effect comprises a special effect of interaction between the first virtual gift and the second virtual gift; the interaction is matched with attributes corresponding to the first virtual gift and the second virtual gift respectively. By adopting the method, the display effect of the special effect of the virtual gift can be enriched, so that the interaction effect of realizing live broadcast interaction through the virtual gift is improved.

Description

TECHNICAL FIELD

[0001] The present disclosure relates to the technical field of live streaming, and particularly relates to a live streaming interaction method and device, an electronic device and a storage medium. BACKGROUND

[0002] With the development of live streaming technology, a technology of interacting with a host account or other viewer accounts in a live streaming room through virtual gifts has appeared. A user can display a virtual gift special effect in a live streaming room by gifting a virtual gift in the live streaming room, thereby realizing a visual interaction effect in the live streaming room.

[0003] In the related art, the virtual gift gifted by a user is usually a one-way process, and the display effect of the virtual gift is also relatively single. Therefore, in the method of realizing live streaming interaction through virtual gifts, the interaction effect is poor. SUMMARY

[0004] The present disclosure provides a live streaming interaction method, device, electronic device and storage medium to at least solve the problem of poor interaction effect in the process of realizing live streaming interaction through virtual gifts in the related art. The technical solutions of the present disclosure are as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a live streaming interaction method is provided, comprising:

[0006] displaying a first gift special effect corresponding to a first virtual gift in a live streaming room interface;

[0007] in response to an operation of transferring a second virtual gift triggered for the first virtual gift, displaying a first composite gift special effect in the live streaming room interface; the first composite gift special effect includes a special effect of interaction between the first virtual gift and the second virtual gift; the interaction matches the respective attributes corresponding to the first virtual gift and the second virtual gift.

[0008] In an exemplary embodiment, the live streaming room interface includes a first live streaming room; and the displaying the first gift special effect corresponding to the first virtual gift in the live streaming room interface includes: in response to an operation of transferring the first virtual gift triggered in the first live streaming room, displaying the first gift special effect in the first live streaming room.

[0009] In an exemplary embodiment, displaying a first composite gift effect in the live stream interface in response to an operation to transfer a second virtual gift triggered by the first virtual gift includes: displaying a second gift effect corresponding to the second virtual gift in the first live stream in response to an operation to transfer a second virtual gift triggered by the first virtual gift; displaying the first composite gift effect in the first live stream; the first composite gift effect being generated by the interaction between the first gift effect and the second gift effect.

[0010] In an exemplary embodiment, the live streaming interface includes a first live streaming room and a second live streaming room; displaying the first gift effect corresponding to the first virtual gift in the live streaming room interface includes: receiving the first virtual gift sent by the second live streaming room and displaying the first gift effect in the first live streaming room; wherein, the second live streaming room is a live streaming room that has a preset live streaming interactive activity with the first live streaming room.

[0011] In an exemplary embodiment, the preset live interactive activity is a live interactive activity that compares interaction scores; the live room interface displays a first interaction score corresponding to the first live room and a second interaction score corresponding to the second live room; after receiving the first virtual gift sent by the second live room, the method further includes: displaying the first interaction score or the second interaction score adjusted according to the first virtual gift in the live room interface; after displaying the first synthetic gift effect in the first live room, the method further includes: displaying the first interaction score or the second interaction score adjusted according to the second virtual gift in the live room interface.

[0012] In an exemplary embodiment, displaying the first interaction score or the second interaction score adjusted according to the second virtual gift in the live streaming interface includes: when the second virtual gift is a first type of gift, displaying the second interaction score reduced according to the second virtual gift in the live streaming interface; and when the second virtual gift is a second type of gift, displaying the first interaction score increased according to the second virtual gift in the live streaming interface.

[0013] In one exemplary embodiment, the method further includes: in response to an operation triggering the transfer of a third virtual gift in the first live streaming room, displaying a third gift effect corresponding to the third virtual gift in the first live streaming room, and sending the third virtual gift to the second live streaming room; the second live streaming room is used to display the third gift effect to receive an operation triggering the transfer of a fourth virtual gift for the third virtual gift, and returning the fourth virtual gift to the first live streaming room; displaying a second composite gift effect in the first live streaming room; the second composite gift effect includes an effect of interaction between the third virtual gift and the fourth virtual gift; the interaction is matched with the attributes corresponding to the third virtual gift and the fourth virtual gift respectively.

[0014] In an exemplary embodiment, displaying the second synthetic gift effect in the first live streaming room includes: receiving the fourth virtual gift and displaying the fourth gift effect corresponding to the fourth virtual gift in the first live streaming room; displaying the second synthetic gift effect in the first live streaming room; the second synthetic gift effect is generated by the interaction between the third gift effect and the fourth gift effect.

[0015] In one exemplary embodiment, the preset live interactive activity is a live interactive activity that compares interaction scores; the live room interface displays a first interaction score corresponding to the first live room and a second interaction score corresponding to the second live room; after sending the third virtual gift to the second live room, the method further includes: displaying the first interaction score or the second interaction score adjusted according to the third virtual gift in the live room interface; after receiving the fourth virtual gift, the method further includes: displaying the first interaction score or the second interaction score adjusted according to the fourth virtual gift in the live room interface.

[0016] According to a second aspect of the present disclosure, a live interactive device is provided, comprising:

[0017] The gift effects display unit is configured to display the first gift effects corresponding to the first virtual gift in the live stream interface.

[0018] The composite effect display unit is configured to perform an operation in response to a first virtual gift triggering a transfer of a second virtual gift, and to display a first composite gift effect in the live streaming interface; the first composite gift effect includes an effect of interaction between the first virtual gift and the second virtual gift; the interaction is matched with the attributes corresponding to the first virtual gift and the second virtual gift respectively.

[0019] In one exemplary embodiment, the live streaming interface includes a first live streaming room; a gift effect display unit is further configured to perform an operation in response to the transfer of a first virtual gift triggered in the first live streaming room, and to display the first gift effect in the first live streaming room.

[0020] In an exemplary embodiment, the composite effect display unit is further configured to perform an operation in response to a first virtual gift triggering a transfer of a second virtual gift, displaying a second gift effect corresponding to the second virtual gift in the first live streaming room; and displaying the first composite gift effect in the first live streaming room; the first composite gift effect is generated by the interaction between the first gift effect and the second gift effect.

[0021] In an exemplary embodiment, the live streaming interface includes a first live streaming room and a second live streaming room; the gift effect display unit is further configured to receive the first virtual gift sent by the second live streaming room and display the first gift effect in the first live streaming room; wherein, the second live streaming room is a live streaming room that has a preset live streaming interactive activity with the first live streaming room.

[0022] In one exemplary embodiment, the preset live interactive activity is a live interactive activity that compares interactive scores; the live room interface displays a first interactive score corresponding to the first live room and a second interactive score corresponding to the second live room; the device further includes: an interactive score display unit, configured to display the first interactive score or the second interactive score adjusted according to the first virtual gift in the live room interface; and display the first interactive score or the second interactive score adjusted according to the second virtual gift in the live room interface.

[0023] In one exemplary embodiment, the interactive score display unit is further configured to display, in the live streaming interface, the second interactive score after being reduced based on the second virtual gift when the second virtual gift is a first type of gift; and to display, in the live streaming interface, the first interactive score after being increased based on the second virtual gift when the second virtual gift is a second type of gift.

[0024] In one exemplary embodiment, the gift effect display unit is further configured to perform an operation in response to a third virtual gift transfer triggered in the first live streaming room, displaying a third gift effect corresponding to the third virtual gift in the first live streaming room, and sending the third virtual gift to the second live streaming room; the second live streaming room is used to display the third gift effect to receive an operation in response to the third virtual gift to transfer a fourth virtual gift, and return the fourth virtual gift to the first live streaming room; the composite effect display unit is further configured to perform an operation in the first live streaming room to display a second composite gift effect; the second composite gift effect includes an effect of interaction between the third virtual gift and the fourth virtual gift; the interaction is matched with the attributes corresponding to the third virtual gift and the fourth virtual gift respectively.

[0025] In an exemplary embodiment, the composite effect display unit is further configured to receive the fourth virtual gift and display the fourth gift effect corresponding to the fourth virtual gift in the first live broadcast room; and display the second composite gift effect in the first live broadcast room; the second composite gift effect is generated by the interaction between the third gift effect and the fourth gift effect.

[0026] In one exemplary embodiment, the preset live interactive activity is a live interactive activity that compares interactive scores; the live room interface displays a first interactive score corresponding to the first live room and a second interactive score corresponding to the second live room; the device further includes: an interactive score display unit, configured to display the first interactive score or the second interactive score adjusted according to the third virtual gift in the live room interface; and to display the first interactive score or the second interactive score adjusted according to the fourth virtual gift in the live room interface.

[0027] According to a third aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the live interactive method as described in any embodiment of the first aspect.

[0028] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform the live interactive method as described in any embodiment of the first aspect.

[0029] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the live interactive method as described in any embodiment of the first aspect.

[0030] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0031] The first virtual gift effect is displayed in the live stream interface; in response to the operation of transferring the second virtual gift triggered by the first virtual gift, the first composite gift effect is displayed in the live stream interface; the first composite gift effect includes the effect of the interaction between the first virtual gift and the second virtual gift; the interaction is matched with the attributes corresponding to the first virtual gift and the second virtual gift respectively. This disclosure allows viewers in a live stream to trigger a transfer operation of a second virtual gift after viewing the first virtual gift's special effect. This transfer operation displays a first composite gift effect on the live stream interface. The first composite gift effect can be an interaction effect between the first and second virtual gifts, and this interaction matches the respective attributes of the first and second virtual gifts. Therefore, this application can assign corresponding attributes to virtual gifts, allowing different combinations of virtual gifts to display different composite gift effects. Furthermore, the composite gift effect matches the interaction relationship between the virtual gift attributes. This not only transforms a one-way virtual gift into a dynamic scene displaying multiple composite virtual gift effects, but also matches the display of the composite effect with the interaction relationship between the virtual gift attributes. Therefore, it can enrich the display effect of virtual gift effects, thereby improving the interactive effect of live streaming through virtual gifts.

[0032] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0033] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0034] Figure 1 This is a flowchart illustrating a live interactive method according to an exemplary embodiment.

[0035] Figure 2 This is an interface diagram illustrating the first gift effect displayed in the first live broadcast room according to an exemplary embodiment.

[0036] Figure 3 This is an interface diagram illustrating the display of a second gift effect in a first live streaming room according to an exemplary embodiment.

[0037] Figure 4 This is an interface diagram illustrating the first synthetic gift effect displayed in a first live streaming room according to an exemplary embodiment.

[0038] Figure 5 This is an interface diagram illustrating a first live streaming room displaying a second gift effect, according to another exemplary embodiment.

[0039] Figure 6 This is an interface diagram illustrating the first synthetic gift effect displayed in a first live streaming room, according to another exemplary embodiment.

[0040] Figure 7 This is a flowchart illustrating the display of a second synthetic gift effect in a first live streaming room according to an exemplary embodiment.

[0041] Figure 8 This is an interface diagram illustrating the display of a third gift effect in a first live streaming room according to an exemplary embodiment.

[0042] Figure 9 This is an interface diagram illustrating the display of a fourth gift effect in a first live streaming room according to an exemplary embodiment.

[0043] Figure 10 This is an interface diagram illustrating the display of a second synthetic gift effect in a first live streaming room according to an exemplary embodiment.

[0044] Figure 11 This is an interface diagram illustrating the display of a fourth gift effect in a first live streaming room according to another exemplary embodiment.

[0045] Figure 12 This is an interface diagram illustrating the display of a second synthetic gift effect in a first live streaming room, according to another exemplary embodiment.

[0046] Figure 13 This is a block diagram illustrating a live interactive device according to an exemplary embodiment.

[0047] Figure 14 This is a block diagram illustrating an electronic device according to an exemplary embodiment. Detailed Implementation

[0048] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0049] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0050] It should also be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0051] Figure 1 This is a flowchart illustrating a live interactive method according to an exemplary embodiment, such as... Figure 1 As shown, the live streaming interaction method is used in the terminal of the first live streaming room and includes the following steps.

[0052] In step S101, the special effects of the first virtual gift corresponding to the first virtual gift are displayed in the live broadcast interface.

[0053] The first virtual gift is a virtual gift with special effects displayed on a live stream interface. This virtual gift can be a virtual gift transferred from other viewers' accounts in the live stream, and the first gift effect refers to the special effects corresponding to the first virtual gift.

[0054] Specifically, when a viewer's account in the live stream sends the first virtual gift, the corresponding gift effect can be displayed on the live stream interface as the first gift effect.

[0055] In step S102, in response to the operation of transferring the second virtual gift triggered by the first virtual gift, the first composite gift effect is displayed in the live broadcast interface; the first composite gift effect includes the effect of the interaction between the first virtual gift and the second virtual gift; the interaction is matched with the attributes corresponding to the first virtual gift and the second virtual gift respectively.

[0056] The second virtual gift can be the virtual gift transferred by the user after viewing the effect of the first gift. The first combined gift effect is a new effect created by the interaction between the first and second virtual gifts. The effect of this interaction matches the attributes of the first and second virtual gifts respectively. For example, if the first virtual gift corresponds to the ice attribute and the second virtual gift corresponds to the fire attribute, the fire attribute gift can melt the ice attribute gift, creating a new effect, which is the first combined gift effect. Alternatively, if the first virtual gift corresponds to the water attribute and the second virtual gift corresponds to the electricity attribute, the electricity attribute gift can interfere with the water attribute gift, creating a new effect, which also serves as the first combined gift effect.

[0057] Specifically, after a user sees the first virtual gift's special effect in the live stream interface, the user can trigger the transfer of the second virtual gift based on the presented first virtual gift's special effect. At this time, the first composite gift effect generated by the interaction between the attributes of the first and second virtual gifts can be displayed in the live stream interface.

[0058] In the above-mentioned live streaming interaction method, the first virtual gift effect corresponding to the first virtual gift is displayed in the live streaming interface; in response to the operation of transferring the second virtual gift triggered by the first virtual gift, the first composite gift effect is displayed in the live streaming interface; the first composite gift effect includes the effect of the interaction between the first virtual gift and the second virtual gift; the interaction is matched with the attributes corresponding to the first virtual gift and the second virtual gift respectively. This disclosure allows viewers in a live stream to trigger a transfer operation of a second virtual gift after viewing the first virtual gift's special effect. This transfer operation displays a first composite gift effect on the live stream interface. The first composite gift effect can be an interaction effect between the first and second virtual gifts, and this interaction matches the respective attributes of the first and second virtual gifts. Therefore, this application can assign corresponding attributes to virtual gifts, allowing different combinations of virtual gifts to display different composite gift effects. Furthermore, the composite gift effect matches the interaction relationship between the virtual gift attributes. This not only transforms a one-way virtual gift into a dynamic scene displaying multiple composite virtual gift effects, but also matches the display of the composite effect with the interaction relationship between the virtual gift attributes. Therefore, it can enrich the display effect of virtual gift effects, thereby improving the interactive effect of live streaming through virtual gifts.

[0059] In an exemplary embodiment, the live streaming interface includes a first live streaming room; step S101 may further include: in response to an operation of transferring a first virtual gift triggered in the first live streaming room, displaying a first gift effect in the first live streaming room.

[0060] In this embodiment, the live room displayed on the user terminal's live room interface is a single live room, namely the first live room. In this embodiment, the first virtual gift can be a virtual gift transferred in the first live room. Specifically, if the live room interface displays a single live room, namely the interface displaying the first live room, the user can transfer the first virtual gift in the first live room by triggering the operation of transferring the first virtual gift in the first live room. At this time, the terminal can display the first gift effect of the first virtual gift in the first live room.

[0061] In this embodiment, if the live streaming interface contains only one live streaming room, that is, only the first live streaming room, the operation of transferring the first virtual gift can be initiated in the first live streaming room, thereby displaying the first gift effect in the first live streaming room. In this way, the first virtual gift and the second virtual gift can be transferred in the same live streaming room to display the first composite gift effect, further improving the intelligence of live streaming interaction.

[0062] In an exemplary embodiment, step S102 may further include: in response to an operation of transferring a second virtual gift triggered for a first virtual gift, displaying a second gift effect corresponding to the second virtual gift in a first live streaming room; displaying a first composite gift effect in the first live streaming room; the first composite gift effect being generated by the interaction between the first gift effect and the second gift effect.

[0063] The second gift effect refers to the gift effect of the second virtual gift. In this embodiment, after the user initiates the operation of transferring the second virtual gift, the first composite gift effect will not be directly displayed on the terminal. Instead, the second gift effect of the second virtual gift itself will be displayed first, and then the first composite gift effect will be displayed.

[0064] Taking an example where the first virtual gift is an ice-attribute gift and the second virtual gift is a fire-attribute gift, when a user initiates the transfer of the first virtual gift in the first live stream room, the ice-attribute gift effect will be displayed in the first live stream room. After the user initiates the transfer of the second virtual gift in the first live stream room, the fire-attribute gift effect will be displayed first. Only after the fire-attribute gift effect and the ice-attribute gift effect collide will the new effect produced by the fire-attribute gift melting the ice-attribute gift be displayed, namely the first combined gift effect, instead of directly displaying the first combined gift effect. This embodiment can further improve the display effect of gift effects.

[0065] In this embodiment, after the user triggers the transfer of the second virtual gift to the first virtual gift, the second gift effect corresponding to the second virtual gift can be displayed first, and then the first composite gift effect can be displayed, instead of directly displaying the first composite gift effect. This method can improve the display effect of the gift effects.

[0066] In an exemplary embodiment, the live streaming interface includes a first live streaming room and a second live streaming room; step S101 may further include: receiving a first virtual gift sent by the second live streaming room and displaying the first gift's special effects in the first live streaming room; wherein, the second live streaming room is a live streaming room with a preset live streaming interactive activity between it and the first live streaming room.

[0067] In this embodiment, the live streaming room displayed in the live streaming room interface can be not just a single live streaming room, but multiple live streaming rooms. That is, the live streaming room interface can include a first live streaming room and a second live streaming room, and there are preset live streaming activities between multiple live streaming rooms. For example, a live streaming activity requires the participation of multiple live streaming rooms. In this case, the live streaming room interface can display the first live streaming room and the second live streaming room at the same time.

[0068] In this scenario, taking a user's livestream room as the first livestream room as an example, the first gift effect displayed in the first livestream room could be the gift effect of the first virtual gift transferred from the second livestream room, rather than the gift effect of the virtual gift transferred from the first livestream room. Continuing with the example of a livestream interaction, when a user in the second livestream room initiates the transfer of the first virtual gift, the second livestream room can send that first virtual gift to the first livestream room, allowing the first livestream room to receive it and display its gift effect. Subsequently, a user in the first livestream room can initiate the transfer of the second virtual gift, thus displaying the first combined gift effect in the first livestream room.

[0069] In this embodiment, if the live streaming interface contains multiple live streaming rooms with preset live interactive activities, it can also receive virtual gifts from other live streaming rooms, thereby displaying the gift effects of virtual gifts transferred from other live streaming rooms, so as to combine the gift effects across live streaming rooms and further enrich the presentation of the composite gift effects.

[0070] Furthermore, the preset live interactive activity is a live interactive activity that compares interaction scores; the live room interface displays the first interaction score corresponding to the first live room and the second interaction score corresponding to the second live room; after receiving the first virtual gift sent by the second live room, it also includes: adjusting the first interaction score according to the first virtual gift and displaying the adjusted first interaction score; after displaying the first composite gift effect in the first live room, it also includes: adjusting the first interaction score or adjusting the second interaction score according to the second virtual gift and displaying the adjusted first interaction score or second interaction score.

[0071] In this embodiment, the preset live interactive activity is a live interactive activity that compares interaction scores. This live interactive activity is used to compare the interaction scores of the first live room and the second live room, for example, it can be a PK activity between the first live room and the second live room. The first interaction score refers to the interaction score corresponding to the first live room, for example, it can be the PK score corresponding to the first live room, and the second interaction score refers to the interaction score corresponding to the second live room, for example, it can be the PK score corresponding to the second live room.

[0072] Specifically, after transferring the first virtual gift to the second live stream room, the first interaction score corresponding to the first live stream room, or the second interaction score corresponding to the second live stream room, can be adjusted based on the first virtual gift. This adjusted score will then be displayed on the live stream interface. For example, after transferring the first virtual gift to the second live stream room, the second interaction score for the second live stream room can be increased, or the first interaction score for the first live stream room can be decreased, thus displaying the adjusted score on the live stream interface.

[0073] Similarly, after transferring the second virtual gift from the first live stream room, the first interaction score for the first live stream room or the second interaction score for the second live stream room can be adjusted based on the second virtual gift. This adjusted score will then be displayed on the live stream interface. For example, after transferring the second virtual gift from the first live stream room, the first interaction score for the first live stream room can be increased, or the second interaction score for the second live stream room can be decreased, thus displaying the adjusted score on the live stream interface.

[0074] In this embodiment, the display of synthetic gift effects can also be applied to live interactive activities that compare interaction scores, i.e., live room PK scenarios. In this scenario, when a user initiates a gift transfer operation in the first or second live room, the interaction score of the first or second live room can be adjusted accordingly. This method realizes the linkage between cross-live room synthetic gift effects and live room PK scenarios, further improving the interactivity of live PK activities.

[0075] Furthermore, displaying the first interaction score or the second interaction score adjusted based on the second virtual gift in the live stream interface may further include: if the second virtual gift is a first type of gift, displaying the second interaction score reduced based on the second virtual gift in the live stream interface; if the second virtual gift is a second type of gift, displaying the first interaction score increased based on the second virtual gift in the live stream interface.

[0076] In this embodiment, the gift type of the second virtual gift can include the following two types: the first type of gift and the second type of gift. The first type of gift can be used to reduce the second interaction score of the second live broadcast room, while the second type of gift can be used to restore the first interaction score of the first live broadcast room.

[0077] Therefore, if the second virtual gift transferred by the end user of the first live stream is a first type of gift, the second interaction score corresponding to the second live stream can be reduced, that is, the second interaction score after the reduction based on the second virtual gift can be displayed on the live stream interface. Conversely, if the second virtual gift transferred by the end user of the first live stream is a second type of gift, the first interaction score corresponding to the first live stream can be increased, that is, the first interaction score after the increase based on the second virtual gift can be displayed on the live stream interface.

[0078] Taking the application of live interactive methods in live PK scenarios as an example, such as Figure 2 As shown, the live stream interface displayed on the terminal in the first live stream room shows the first live stream room on the left and the second live stream room on the right. When a user in the second live stream room sends the first virtual gift of ice attribute, "Frost Rose," the first interaction score of the first live stream room will be reduced by 100, and the gift effect of "Frost Rose" will be displayed in the first live stream room, i.e., the first gift effect. Afterwards, users in the first live stream room can send the second virtual gift of fire attribute to "Frost Rose." The second virtual gift can include two types: "Flame Rocket" and "Fire Shield."

[0079] Among them, "Flame Rocket" is the first type of gift. When the second virtual gift given by the user is "Flame Rocket," the gift effect corresponding to "Flame Rocket," i.e., the second gift effect, can be displayed first, such as... Figure 3 As shown. Furthermore, after the gift effects of "Flame Rocket" and "Frost Rose" interact, the first combined gift effect of "Frost Rose" being destroyed will be generated, as shown below. Figure 4 As shown, it can also reduce the second interaction score of the second live broadcast room by 100.

[0080] The "Fire Shield" is a second type of gift. When a user gives a "Fire Shield" as their second virtual gift, the gift effects corresponding to the "Fire Shield," i.e., the second gift effects, can be displayed first. Figure 5 As shown. Furthermore, after the gift effects of "Fire Shield" and "Frost Rose" interact, the first combined gift effect of "Frost Rose" successfully defending will be generated, as shown below. Figure 6 As shown, it can also increase the first interaction score of the first live broadcast room by 100.

[0081] In this embodiment, the second interaction score can be reduced or the first interaction score can be increased depending on the type of the second virtual gift. This method can further improve the interaction effect of the virtual gift.

[0082] In one exemplary embodiment, such as Figure 7 As shown, live streaming interaction methods may also include:

[0083] Step S701: In response to the operation of transferring the third virtual gift triggered in the first live broadcast room, the third virtual gift effect corresponding to the third virtual gift is displayed in the first live broadcast room, and the third virtual gift is sent to the second live broadcast room; the second live broadcast room is used to display the third virtual gift effect, to receive the operation of transferring the fourth virtual gift triggered in response to the third virtual gift, and to return the fourth virtual gift to the first live broadcast room.

[0084] In this context, the third virtual gift refers to the virtual gift sent to the second live stream room by a user triggered by a transfer operation in the first live stream room, while the fourth virtual gift refers to the virtual gift transferred by a user in the second live stream room after viewing the gift effect corresponding to the third virtual gift, i.e., after the third virtual gift effect is displayed. In this embodiment, in addition to being able to trigger the transfer of the second virtual gift after sending the first virtual gift in the second live stream room to achieve the display of the composite gift effect, users in the first live stream room can also actively send the third virtual gift to the second live stream room, so that users in the second live stream room can trigger a new fourth virtual gift to display the composite gift effect.

[0085] Specifically, users in the first live stream can trigger the transfer of a third virtual gift. At this point, the gift's special effects can be displayed in the first live stream, and the third virtual gift can also be sent to the second live stream. After receiving the third virtual gift, the second live stream can also display the aforementioned third gift effects. Users in the second live stream who see the third gift effects can then trigger the transfer of a fourth virtual gift, returning the fourth virtual gift to the first live stream.

[0086] Step S702: Display the second composite gift effect in the first live broadcast room; the second composite gift effect includes the effect of the interaction between the third virtual gift and the fourth virtual gift; the interaction matches the attributes corresponding to the third virtual gift and the fourth virtual gift respectively.

[0087] The second composite gift effect is a new effect generated by the interaction between the third and fourth virtual gifts. Similar to the first composite gift effect, after the first live broadcast room receives the second virtual gift transferred by the user in the second live broadcast room, it can also display the second composite gift effect generated by the interaction between the attributes of the third and fourth virtual gifts.

[0088] In this embodiment, users in the first live streaming room can also actively initiate the transfer of a third virtual gift to display the special effects of the third virtual gift in the second live streaming room. This allows users in the second live streaming room to transfer a fourth virtual gift to display the special effects of a second composite gift generated by the interaction between the attributes of the third and fourth virtual gifts. This method realizes two-way interaction of virtual gifts in different live streaming rooms, further improving the diversity of live streaming interaction methods.

[0089] Furthermore, step S702 may further include: receiving a fourth virtual gift and displaying the fourth gift effect corresponding to the fourth virtual gift in the first live broadcast room; displaying a second composite gift effect in the first live broadcast room; the second composite gift effect is generated by the interaction between the third gift effect and the fourth gift effect.

[0090] The fourth gift effect refers to the gift effect of the fourth virtual gift. After receiving the fourth virtual gift, the way the second composite gift effect is displayed in the first live stream room can include the following two methods: directly displaying the second composite gift effect, that is, not displaying the gift effect of the fourth virtual gift transferred from the second live stream room in the first live stream room, but directly displaying the second composite gift effect; or displaying the gift effect of the fourth virtual gift transferred from the second live stream room in the first live stream room first, and then displaying the second composite gift effect. In this embodiment, the method of displaying the second composite gift effect can be the latter, that is, displaying the gift effect of the fourth virtual gift first, and then displaying the second composite gift effect.

[0091] Specifically, taking the third virtual gift as a fire-attribute gift and the fourth virtual gift as an ice-attribute gift as an example, when a user initiates the transfer of the third virtual gift in the first live stream room, the fire-attribute gift effect will be displayed in the first live stream room. Afterwards, when a user in the second live stream room initiates the transfer of the fourth virtual gift, the ice-attribute gift effect can be displayed in the first live stream room first. Only after the fire-attribute gift effect and the ice-attribute gift effect collide will the new effect produced by the fire-attribute gift melting the ice-attribute gift be displayed, which is the second combined gift effect.

[0092] If the method of directly showing the second combined gift effect instead of the fourth gift effect is adopted, then after the user in the second live broadcast room initiates the operation of transferring the fourth virtual gift, the new effect produced by the fire attribute gift melting the ice attribute gift, namely the second combined gift effect, can be directly shown, instead of showing the ice attribute gift effect in the first live broadcast room.

[0093] In this embodiment, after the user receives the fourth virtual gift transferred from the second live broadcast room, the fourth virtual gift effect corresponding to the fourth virtual gift can be displayed, and then the second composite gift effect can be displayed, instead of directly displaying the second composite gift effect. This method can improve the diversity of gift effect display methods.

[0094] In addition, the preset live interactive activity is a live interactive activity that compares interaction scores; the live room interface displays the first interaction score corresponding to the first live room and the second interaction score corresponding to the second live room; not after S701, it may also include: displaying the first interaction score or the second interaction score adjusted according to the third virtual gift in the live room interface; after receiving the fourth virtual gift, it may also include: displaying the first interaction score or the second interaction score adjusted according to the fourth virtual gift in the live room interface.

[0095] In this embodiment, the preset live interactive activity is a live interactive activity that compares interaction scores, and the first interaction score refers to the interaction score corresponding to the first live room, while the second interaction score refers to the interaction score corresponding to the second live room.

[0096] Specifically, after transferring the third virtual gift from the first live stream room, the first interaction score for the first live stream room or the second interaction score for the second live stream room can be adjusted based on the first virtual gift. This adjusted score will then be displayed on the live stream interface. For example, transferring the third virtual gift from the first live stream room can increase the first interaction score for the first live stream room or decrease the second interaction score for the second live stream room, thus displaying the adjusted score on the live stream interface.

[0097] Similarly, after transferring the fourth virtual gift to the second live stream room, the first interaction score corresponding to the first live stream room, or the second interaction score corresponding to the second live stream room, can be adjusted based on the fourth virtual gift. This adjusted score will then be displayed on the live stream interface. For example, after transferring the fourth virtual gift to the second live stream room, the first interaction score corresponding to the first live stream room can be decreased, or the second interaction score corresponding to the second live stream room can be increased, thus displaying the adjusted score on the live stream interface.

[0098] Taking the application of live interactive methods in live PK scenarios as an example, such as Figure 8As shown, the live stream interface displayed on the terminal in the first live stream room shows the first live stream room on the left and the second live stream room on the right. When a user in the first live stream room sends a fire-attribute third virtual gift, "Flame Rocket," the second interaction score of the second live stream room is reduced by 100, and the gift effect of "Flame Rocket," i.e., the third gift effect, is displayed in both the first and second live stream rooms. Afterwards, users in the second live stream room can send a fourth virtual gift of ice attribute to "Flame Rocket." This fourth virtual gift can include two types: "Frost Rose" and "Ice Shield."

[0099] If the fourth virtual gift sent by a user in the second live stream is "Frosty Rose," and the display mode used is the same as the mode used in the first live stream to display the fourth gift's effects, then the gift effects corresponding to "Frosty Rose," i.e., the fourth gift effects, can be displayed first. Figure 9 As shown, and after the gift effects of "Flame Rocket" and "Frost Rose" interact, a second combined gift effect will be generated, which will destroy "Flame Rocket". Figure 10 As shown, it will also reduce the first interaction score of the first live stream room by 100. If the display mode used is the mode that does not display the fourth gift effect in the first live stream room, then the display will be skipped. Figure 9 The fourth gift effect shown is different from the one directly displayed in the first live stream. Figure 10 The second composite gift effect shown.

[0100] If the fourth virtual gift given by a user in the second live stream is an "Ice Shield," and the display mode used is the same as the mode used in the first live stream to display the fourth gift's effects, then the gift effects corresponding to the "Ice Shield," i.e., the fourth gift effects, can be displayed first. Figure 11 As shown, and after the gift effects of "Flame Rocket" and "Ice Shield" interact, a second combined gift effect will be generated when "Flame Rocket" successfully defends, as shown in the image. Figure 12 As shown, it will also increase the second interaction score of the second live stream by 100. If the display mode used is the mode that does not display the fourth gift effect in the first live stream, then the display will be skipped. Figure 11 The fourth gift effect shown is different from the one directly displayed in the first live stream. Figure 12 The second composite gift effect shown.

[0101] In this embodiment, the display of synthetic gift effects can also be applied to live interactive activities that compare interaction scores, i.e., live room PK scenarios. In this scenario, when a user initiates a gift transfer operation in the first or second live room, the interaction score of the first or second live room can be adjusted accordingly. This method realizes the linkage between cross-live room synthetic gift effects and live room PK scenarios, further improving the interactivity of live PK activities.

[0102] In one exemplary embodiment, a method for displaying the interaction of multiple virtual gift effects is also provided. In this method, gifts in the live stream interact with each other; these interactions may be combined or restrained. Gifts possess characteristic attributes, thus breaking the monotonous traditional gift-giving pattern and preventing viewer fatigue. Viewers can consider attribute relationships when giving virtual gifts, transforming one-way interaction into real-time strategic competition. Chain reactions of special effects enhance the interactive fun and strategic depth, making virtual gift-giving a social scenario that combines visual impact with the thrill of competition.

[0103] Specifically, during a live stream, a user sends a gift with special attributes, such as a gift with the "wood element," triggering the gift's special effect. Then, if the streamer sends another gift with special attributes, such as a gift with the "gold element," the two gifts interact to create a new gift effect. For example, the "wood element gift effect" and the "gold element gift effect" can create a money tree effect.

[0104] Furthermore, this method can also be applied to live-streaming PK scenarios. Gift 1 sent to live stream A will be displayed in live stream B, combining with Gift 2 sent from live stream B to create a new gift effect display in both live streams A and B, and vice versa. Additionally, after Gift 2 is sent from live stream B, there are two display methods for live stream A: Method 1 allows live stream A to display the gift effect sent by fans in live stream B, while Method 2 prevents live stream A from displaying the gift effect sent by fans in live stream B.

[0105] The specific interaction process is as follows:

[0106] When a PK (player versus player) is initiated, the platform automatically divides the streamers into two camps, A and B. For example, streamer A is in the fire element camp, and streamer B is in the ice element camp. When our stream sends an attack gift, it will appear on the opponent's stream screen, and the opponent's streamer's PK score will decrease. If the opponent sends a retaliatory or defensive gift, interactive effects will be displayed on their screen, such as the destruction effect of an "Ice Rose" destroying a "Flame Rocket." Both our and the opponent's PK scores will also increase or decrease accordingly. Furthermore, the method for receiving attack gifts from the opponent's stream is the same as that from our stream.

[0107] This embodiment endows gifts with interactive attributes and allows gift effects to be combined across live streaming rooms, transforming one-way interaction into real-time strategic competition. The chain reaction of special effects enhances the fun and strategic depth of the interaction, making virtual gift-giving a social scene that combines visual impact with the thrill of competition.

[0108] It should be understood that although the steps in the flowchart of this disclosure are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless expressly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some of the steps in the diagram may include multiple steps or multiple stages, which are not necessarily completed at the same time, but may be executed at different times, and the execution order of these steps or stages is not necessarily sequential, but may be performed alternately or in turn with other steps or at least some of the steps or stages in other steps.

[0109] It is understood that the same / similar parts between the various embodiments of the methods described above in this specification can be referred to each other. Each embodiment focuses on the differences from other embodiments, and relevant parts can be referred to the description of other method embodiments.

[0110] Figure 13 This is a block diagram illustrating a live interactive device according to an exemplary embodiment. (Refer to...) Figure 13 The device includes a gift effect display unit 1301 and a composite effect display unit 1302.

[0111] The gift effect display unit 1301 is configured to display the first gift effect corresponding to the first virtual gift in the live broadcast interface.

[0112] The composite effect display unit 1302 is configured to perform an operation in response to a first virtual gift triggering a transfer of a second virtual gift, and to display a first composite gift effect in the live broadcast interface; the first composite gift effect includes an effect of interaction between the first virtual gift and the second virtual gift; the interaction is matched with the attributes corresponding to the first virtual gift and the second virtual gift respectively.

[0113] In an exemplary embodiment, the live streaming interface includes a first live streaming room; a gift effect display unit 1301 is further configured to perform an operation in response to the transfer of a first virtual gift triggered in the first live streaming room, and to display the first gift effect in the first live streaming room.

[0114] In an exemplary embodiment, the composite effect display unit 1302 is further configured to perform an operation in response to a first virtual gift triggering a transfer of a second virtual gift, displaying a second gift effect corresponding to the second virtual gift in the first live broadcast room; and displaying the first composite gift effect in the first live broadcast room; the first composite gift effect is generated by the interaction between the first gift effect and the second gift effect.

[0115] In an exemplary embodiment, the live streaming interface includes a first live streaming room and a second live streaming room; the gift effect display unit 1301 is further configured to receive the first virtual gift sent by the second live streaming room and display the first gift effect in the first live streaming room; wherein, the second live streaming room is a live streaming room that has a preset live streaming interactive activity with the first live streaming room.

[0116] In one exemplary embodiment, the preset live interactive activity is a live interactive activity that compares interactive scores; the live room interface displays a first interactive score corresponding to the first live room and a second interactive score corresponding to the second live room; the device further includes: an interactive score display unit, configured to display the first interactive score or the second interactive score adjusted according to the first virtual gift in the live room interface; and display the first interactive score or the second interactive score adjusted according to the second virtual gift in the live room interface.

[0117] In one exemplary embodiment, the interactive score display unit is further configured to display, in the live streaming interface, the second interactive score after being reduced based on the second virtual gift when the second virtual gift is a first type of gift; and to display, in the live streaming interface, the first interactive score after being increased based on the second virtual gift when the second virtual gift is a second type of gift.

[0118] In one exemplary embodiment, the gift effect display unit 1301 is further configured to perform an operation in response to a third virtual gift transfer triggered in the first live streaming room, displaying a third gift effect corresponding to the third virtual gift in the first live streaming room, and sending the third virtual gift to the second live streaming room; the second live streaming room is used to display the third gift effect to receive an operation in response to the third virtual gift to transfer a fourth virtual gift, and return the fourth virtual gift to the first live streaming room; the composite effect display unit 1302 is further configured to perform a second composite gift effect display in the first live streaming room; the second composite gift effect includes an effect of interaction between the third virtual gift and the fourth virtual gift; the interaction is matched with the attributes corresponding to the third virtual gift and the fourth virtual gift respectively.

[0119] In an exemplary embodiment, the composite effect display unit 1302 is further configured to receive the fourth virtual gift and display the fourth gift effect corresponding to the fourth virtual gift in the first live broadcast room; and display the second composite gift effect in the first live broadcast room; the second composite gift effect is generated by the interaction between the third gift effect and the fourth gift effect.

[0120] In one exemplary embodiment, the preset live interactive activity is a live interactive activity that compares interactive scores; the live room interface displays a first interactive score corresponding to the first live room and a second interactive score corresponding to the second live room; the device further includes: an interactive score display unit, configured to display the first interactive score or the second interactive score adjusted according to the third virtual gift in the live room interface; and to display the first interactive score or the second interactive score adjusted according to the fourth virtual gift in the live room interface.

[0121] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0122] Figure 14 This is a block diagram illustrating an electronic device 1400 for live interactive broadcasting according to an exemplary embodiment. For example, the electronic device 1400 may be a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, medical device, fitness equipment, personal digital assistant, etc.

[0123] Reference Figure 14 The electronic device 1400 may include one or more of the following components: processing component 1402, memory 1404, power supply component 1406, multimedia component 1408, audio component 1410, input / output (I / O) interface 1412, sensor component 1414, and communication component 1416.

[0124] Processing component 1402 typically controls the overall operation of electronic device 1400, such as operations associated with display, telephone calls, data communication, camera operation, and recording operations. Processing component 1402 may include one or more processors 1420 to execute instructions to perform all or part of the steps of the methods described above. Furthermore, processing component 1402 may include one or more modules to facilitate interaction between processing component 1402 and other components. For example, processing component 1402 may include a multimedia module to facilitate interaction between multimedia component 1408 and processing component 1402.

[0125] Memory 1404 is configured to store various types of data to support the operation of electronic device 1400. Examples of such data include instructions for any application or method operating on electronic device 1400, contact data, phonebook data, messages, pictures, videos, etc. Memory 1404 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, optical disk, or graphene memory.

[0126] Power supply component 1406 provides power to various components of electronic device 1400. Power supply component 1406 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to electronic device 1400.

[0127] Multimedia component 1408 includes a screen that provides an output interface between the electronic device 1400 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of the touch or swipe action but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component 1408 includes a front-facing camera and / or a rear-facing camera. When the electronic device 1400 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and / or the rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

[0128] Audio component 1410 is configured to output and / or input audio signals. For example, audio component 1410 includes a microphone (MIC) configured to receive external audio signals when electronic device 1400 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory 1404 or transmitted via communication component 1416. In some embodiments, audio component 1410 also includes a speaker for outputting audio signals.

[0129] I / O interface 1412 provides an interface between processing component 1402 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

[0130] Sensor assembly 1414 includes one or more sensors for providing state assessments of various aspects of electronic device 1400. For example, sensor assembly 1414 may detect the on / off state of electronic device 1400, the relative positioning of components such as the display and keypad of electronic device 1400, changes in position of electronic device 1400 or its components, the presence or absence of user contact with electronic device 1400, orientation or acceleration / deceleration of device 1400, and temperature changes of electronic device 1400. Sensor assembly 1414 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 1414 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly 1414 may also include an accelerometer, gyroscope, magnetometer, pressure sensor, or temperature sensor.

[0131] Communication component 1416 is configured to facilitate wired or wireless communication between electronic device 1400 and other devices. Electronic device 1400 can access wireless networks based on communication standards, such as WiFi, carrier networks (such as 2G, 3G, 4G, or 5G), or combinations thereof. In one exemplary embodiment, communication component 1416 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component 1416 also includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

[0132] In an exemplary embodiment, the electronic device 1400 may be implemented by one or more application-specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field-programmable gate arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

[0133] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1404 including instructions, which can be executed by a processor 1420 of an electronic device 1400 to perform the above-described method. For example, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0134] In an exemplary embodiment, a computer program product is also provided, the computer program product including instructions that can be executed by a processor 1420 of an electronic device 1400 to perform the above-described method.

[0135] It should be noted that the above-mentioned apparatus, electronic equipment, computer-readable storage medium, computer program product, etc., may also include other implementation methods according to the description of the method embodiments. For specific implementation methods, please refer to the description of the relevant method embodiments, which will not be elaborated here.

[0136] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the claims.

[0137] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A live streaming interactive method, characterized in that, include: Display the special effects of the first virtual gift on the live stream interface; In response to the operation of transferring the second virtual gift triggered by the first virtual gift, a first composite gift effect is displayed in the live broadcast interface; the first composite gift effect includes an effect of interaction between the first virtual gift and the second virtual gift; the interaction is matched with the attributes corresponding to the first virtual gift and the second virtual gift respectively.

2. The method according to claim 1, characterized in that, The live stream interface includes a first live stream room; the first gift effect corresponding to the first virtual gift is displayed in the live stream interface, including: In response to the operation of transferring the first virtual gift triggered in the first live broadcast room, the special effects of the first gift are displayed in the first live broadcast room.

3. The method according to claim 2, characterized in that, The operation of transferring a second virtual gift in response to the first virtual gift, displaying the first composite gift effect in the live stream interface, includes: In response to the operation of transferring the second virtual gift triggered by the first virtual gift, the second gift effect corresponding to the second virtual gift is displayed in the first live broadcast room; The first synthetic gift effect is displayed in the first live broadcast room; the first synthetic gift effect is generated by the interaction between the first gift effect and the second gift effect.

4. The method according to claim 1, characterized in that, The live stream interface includes a first live stream room and a second live stream room; displaying the first virtual gift's corresponding special effect in the live stream interface includes: The system receives the first virtual gift sent from the second live streaming room and displays the special effects of the first gift in the first live streaming room; wherein the second live streaming room is a live streaming room that has a preset live interactive activity with the first live streaming room.

5. The method according to claim 4, characterized in that, The preset live interactive activity is a live interactive activity that compares interaction scores; the live room interface displays the first interaction score corresponding to the first live room and the second interaction score corresponding to the second live room. After receiving the first virtual gift sent from the second live streaming room, the method further includes: The live stream interface displays either the first interaction score or the second interaction score adjusted based on the first virtual gift. After displaying the first synthetic gift effect in the first live stream room, the process also includes: The live stream interface displays either the first interaction score or the second interaction score adjusted according to the second virtual gift.

6. The method according to claim 5, characterized in that, The display of the first interaction score or the second interaction score adjusted according to the second virtual gift in the live broadcast interface includes: If the second virtual gift is a first type of gift, the second interaction score, reduced based on the second virtual gift, is displayed on the live stream interface. If the second virtual gift is a second type of gift, the first interaction score, which is increased based on the second virtual gift, is displayed in the live stream interface.

7. The method according to claim 4, characterized in that, The method further includes: In response to the operation of transferring a third virtual gift triggered in the first live streaming room, the third virtual gift effect corresponding to the third virtual gift is displayed in the first live streaming room, and the third virtual gift is sent to the second live streaming room; the second live streaming room is used to display the third virtual gift effect, to receive the operation of transferring a fourth virtual gift triggered for the third virtual gift, and to return the fourth virtual gift to the first live streaming room; The second composite gift effect is displayed in the first live broadcast room; the second composite gift effect includes the effect of the interaction between the third virtual gift and the fourth virtual gift; the interaction is matched with the attributes corresponding to the third virtual gift and the fourth virtual gift respectively.

8. The method according to claim 7, characterized in that, The display of the second composite gift effect in the first live broadcast room includes: Receive the fourth virtual gift and display the fourth virtual gift effect corresponding to the fourth virtual gift in the first live broadcast room; The second synthetic gift effect is displayed in the first live broadcast room; the second synthetic gift effect is generated by the interaction between the third gift effect and the fourth gift effect.

9. The method according to claim 8, characterized in that, The preset live interactive activity is a live interactive activity that compares interaction scores; the live room interface displays the first interaction score corresponding to the first live room and the second interaction score corresponding to the second live room. After sending the third virtual gift to the second live stream room, the process further includes: The live stream interface displays either the first interaction score or the second interaction score adjusted according to the third virtual gift. After receiving the fourth virtual gift, the process also includes: The live stream interface displays either the first interaction score or the second interaction score adjusted according to the fourth virtual gift.

10. A live interactive device, characterized in that, include: The gift effects display unit is configured to display the first gift effects corresponding to the first virtual gift in the live stream interface. The composite effect display unit is configured to perform an operation in response to a first virtual gift triggering a transfer of a second virtual gift, and to display a first composite gift effect in the live streaming interface; the first composite gift effect includes an effect of interaction between the first virtual gift and the second virtual gift; the interaction is matched with the attributes corresponding to the first virtual gift and the second virtual gift respectively.

11. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the live interactive method as described in any one of claims 1 to 9.

12. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the live interactive method as described in any one of claims 1 to 9.

13. A computer program product, the computer program product comprising instructions, characterized in that, When the instruction is executed by the processor of the electronic device, the electronic device is able to perform the live interactive method as described in any one of claims 1 to 9.

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