Interaction method and device, electronic equipment and computer storage medium

Abstract

The embodiment of the invention provides an interaction method and device, electronic equipment and a computer storage medium. The interaction method comprises the steps that a plurality of promotion elements are displayed, and the promotion elements are page elements associated with a to-be-promoted target object; displaying posture adjustment prompt information; the posture adjustment prompt information is used for prompting adjustment of the posture of the mobile equipment; dynamically adjusting the display position of the at least one promotion element according to a received posture adjustment operation for the mobile equipment, and highlighting the target promotion element after the posture adjustment operation is finished; the target promotion element belongs to a plurality of promotion elements. The embodiment of the invention can effectively attract the attention of the user, improve the interaction participation willingness of the user, and improve the promotion effect of the target object.

Description

Technical Field

[0001] This application relates to the field of computer technology, and in particular to an interactive method, apparatus, electronic device, and computer storage medium. Background Technology

[0002] With the continuous development of software development technology, the types of applications are constantly increasing, thus providing more convenience for people's daily lives. Based on this, using applications installed on client devices (such as video playback platforms) to display product information to users has become a mainstream method of product promotion.

[0003] Traditional product promotion methods typically involve statically displaying promotional images containing product information within the application interface, or pre-configuring multiple promotional images and then simply rotating them during the actual display. However, with user attention becoming increasingly scarce, these traditional methods are no longer sufficient to stimulate user clicks.

[0004] Therefore, how to attract user attention and improve product promotion conversion efficiency in a short period of time has become an urgent problem to be solved. Summary of the Invention

[0005] In view of this, embodiments of this application provide an interactive solution to at least partially solve the above-mentioned problems.

[0006] According to a first aspect of the embodiments of this application, an interactive method is provided, applied to a mobile device, comprising:

[0007] Display multiple promotional elements, which are page elements associated with the target object to be promoted; Display posture adjustment prompts; these prompts are used to suggest adjusting the posture of the mobile device. Based on the received posture adjustment operation for the mobile device, the display position of at least one of the promotional elements is dynamically adjusted, and the target promotional element is highlighted after the posture adjustment operation is completed; the target promotional element belongs to the plurality of promotional elements.

[0008] According to a second aspect of the embodiments of this application, an interactive device is provided, comprising: The first display module is used to display multiple promotional elements, which are page elements associated with the target object to be promoted; The second display module is used to display posture adjustment prompts; the posture adjustment prompts are used to prompt the user to adjust the posture of the mobile device. An interactive module is used to dynamically adjust the display position of at least one of the promotional elements according to the received posture adjustment operation for the mobile device, and to highlight the target promotional element after the posture adjustment operation is completed; the target promotional element belongs to the plurality of promotional elements.

[0009] According to a third aspect of the present application, an electronic device is provided, comprising: a processor, a memory, a communication interface, and a communication bus, wherein the processor, the memory, and the communication interface communicate with each other via the communication bus; the memory is used to store at least one executable instruction, wherein the executable instruction causes the processor to perform an operation corresponding to the method described in the first aspect.

[0010] According to a fourth aspect of the embodiments of this application, a computer storage medium is provided having a computer program stored thereon, which, when executed by a processor, implements the method described in the first aspect.

[0011] According to a fifth aspect of the embodiments of this application, a computer program product is provided, which includes computer instructions that instruct a computing device to perform an operation corresponding to the method described in the first aspect.

[0012] According to the interactive scheme provided in the embodiments of this application, multiple promotional elements associated with the target object to be promoted are displayed to the user. In addition, posture adjustment prompts are displayed to guide the user to adjust the posture of the mobile device. When the posture adjustment operation for the mobile device is received by the user, the display position of the above-mentioned promotional elements is dynamically adjusted according to the posture adjustment operation. After the posture adjustment operation is completed, the target promotional element among the multiple promotional elements is highlighted.

[0013] In this embodiment, on the one hand, promotional elements are first displayed to the user. When the viewer adjusts the posture of the mobile device, they can manipulate and control the display position of the promotional elements through posture adjustment. This interactive process is similar to an offline game experience, providing a more realistic sense of interactive manipulation. Furthermore, strong human-computer interaction can be achieved through a lightweight operation like adjusting the device posture, thus effectively attracting user attention and increasing user participation. On the other hand, the above interactive process is based on promotional elements associated with the target object to be promoted. That is, in this embodiment, promotional information is deeply integrated into the interactive process, achieving a deep binding between promotional information and interaction. This allows the user's original "passive viewing" of promotional information to be transformed into "active experience," turning "disturbance" into "anticipation," thereby helping to deepen the user's impression of the target object.

[0014] In summary, the embodiments of this application can effectively attract user attention and enhance users' willingness to interact and participate, thereby improving the promotion effect on the target audience. Attached Figure Description

[0015] To more clearly illustrate the technical solutions in the embodiments of this application or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in the embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings.

[0016] Figure 1 This is a flowchart illustrating the steps of an interactive method according to an embodiment of this application; Figures 2-4 These are schematic diagrams illustrating different interactive scenarios according to embodiments of this application; Figure 5 This is a structural block diagram of an interactive device according to an embodiment of this application; Figure 6 This is a schematic diagram of the structure of an electronic device according to an embodiment of this application. Detailed Implementation

[0017] To enable those skilled in the art to better understand the technical solutions in the embodiments of this application, the technical solutions in the embodiments of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, and not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those skilled in the art should fall within the protection scope of the embodiments of this application.

[0018] Reference Figure 1 , Figure 1 This is a flowchart illustrating the steps of an interactive method according to an embodiment of this application. This interactive method can be applied to mobile devices, such as mobile phones and tablets. The interactive method provided in this application embodiment may include the following steps: Step 102: Display multiple promotional elements, which are page elements associated with the target object to be promoted.

[0019] Indicatively, the target audience for promotion can be the themed events or products to be promoted, etc. For example, themed events could include festival events such as the Spring Festival and Mid-Autumn Festival, new product launch events, member reward events, card collection events, etc.; and target products could be physical goods or service products, etc.

[0020] Promotional elements can be page elements associated with the attributes of the aforementioned target objects. In this embodiment, the specific content of the target object attributes associated with the promotional elements is not limited and can be customized according to actual circumstances. For example, for target products, these can be the product's brand icon, form (such as 3DM models, avatar frames, emoticons, etc.), efficacy, price (such as coupons, digital lucky cards, etc.), features, selling points, usage, etc.; for node-themed activities, these can be the characteristics of the activity, the items associated with the activity, colors, etc.

[0021] In this embodiment of the application, the specific timing of step 102 is not limited and can be customized according to the actual situation. For example, for a mobile device with an application that provides a certain service installed, promotional elements can be displayed when the user clicks on the application and enters the application's homepage; promotional elements can also be displayed after the user jumps from the application's homepage to a certain function page (such as a video playback page for a video playback platform), and so on.

[0022] Furthermore, there are no restrictions on how promotional elements are displayed on the display page (such as the homepage or other functional pages). For example, promotional elements can be displayed permanently in a preset area of ​​the display page, or they can be displayed in a carousel with other elements on the display page, or they can be displayed as pop-ups on the display page, and so on.

[0023] Step 104: Display posture adjustment prompts; these prompts are used to guide users to adjust the posture of the mobile device.

[0024] Indicatively, posture adjustment prompts can be information used to prompt or guide users to adjust the posture of mobile devices. Posture adjustment prompts can be in the form of text, images, audio, or video, or they can be multimodal information fused from different modalities.

[0025] Step 106: Based on the received posture adjustment operation for the mobile device, dynamically adjust the display position of at least one promotional element, and highlight the target promotional element after the posture adjustment operation is completed; the target promotional element belongs to multiple promotional elements.

[0026] Schematic illustration: When a user adjusts the posture of a mobile device (e.g., tilts the phone), the display position of the promotional element on the page can be adjusted based on the aforementioned posture adjustment operation. In this embodiment, the operation of adjusting the display position of the promotional element is an operation associated with the user's posture adjustment operation on the mobile device. The specific association method between the two operations can be customized according to the actual situation. For example, the execution timing of the two operations can be associated: when the user starts adjusting the posture of the mobile device, the display position of the promotional element is adjusted simultaneously (using a random adjustment strategy or other preset adjustment strategies), and / or, when the user ends adjusting the posture of the mobile device, the position adjustment of the promotional element ends simultaneously. Alternatively, the posture adjustment content of the mobile device can be associated with the position adjustment content of the promotional element. For example, the posture sensor (e.g., gyroscope) built into the mobile device can be used to sense the tilt angle and direction of the device in real time, and the data sensed by the sensor can be preprocessed by filtering to obtain data with jitter noise eliminated. Then, based on the mapping relationship between the actual spatial coordinate system and the display page coordinate system, the data above, which has eliminated jitter noise, is mapped to the displacement of the promotional element in the display page, thereby realizing the adjustment of the position of the promotional element.

[0027] After the user finishes adjusting the gesture of the mobile device, the target promotional element can be identified from multiple promotional elements and highlighted.

[0028] In this embodiment, there are several different ways to determine when the attitude adjustment operation has ended. For example, during the attitude adjustment operation, a countdown can be used to determine the end time of the operation. That is, from the start of the attitude adjustment operation, when the duration reaches a preset duration, the attitude adjustment operation is determined to have ended. Alternatively, the end of the attitude adjustment operation can be determined based on the actual detected attitude changes of the mobile device. For example, if no attitude change of the mobile device is detected exceeding a preset attitude change threshold for a certain period of time, the attitude adjustment operation can be determined to have ended.

[0029] In this embodiment, the strategy for determining the target promotion element is not limited. For example, one or more elements can be randomly selected from multiple promotion elements as the target promotion element; alternatively, the target promotion element can be determined from multiple promotion elements based on the posture adjustment operation of the mobile device. For instance, based on the mapping relationship between the actual spatial coordinate system and the display page coordinate system, the tilt angle and direction changes of the device are mapped to the displacement of the promotion element on the display page, thereby adjusting the position of the promotion element. The promotion element that is located at a preset position after adjustment can be determined as the target promotion element, or the promotion element whose position meets the preset requirements after adjustment can be determined as the target promotion element, and so on.

[0030] Highlighting the target promotional elements means highlighting them to increase user attention. In this application example, the specific highlighting method for the target promotional elements is not limited and can be customized according to actual needs.

[0031] For example, the process of highlighting the target promotional element may include: eliminating non-target promotional elements and displaying the target promotional element after pre-defined visual enhancement processing; wherein, non-target promotional elements are other promotional elements besides the target promotional element among multiple promotional elements; the pre-defined visual enhancement processing includes: size enlargement processing, and / or brightness enhancement processing. This method of highlighting the target promotional element, on the one hand, eliminates non-target promotional elements, and on the other hand, visually enhances the target promotional element through visual enhancement processing. Therefore, it can better focus users' attention on the target promotional element associated with the target object to be promoted, thereby deepening users' impression and cognition of the target object, and thus improving the promotional effect.

[0032] In addition, visual effects can be added during the elimination of non-target promotional elements. For example, non-target promotional elements can be controlled to slowly fade out, dissolve, or scatter in a certain direction, or they can be controlled to shatter in multiple different directions and then slowly disappear. These visual effects provide users with highly perceptible visual feedback, enhancing their positive impression and deepening their memory of the target product.

[0033] Optionally, in some embodiments, interaction metrics data generated during the above-mentioned interaction process can also be recorded (such as the display duration of promotional elements, the percentage of users performing posture adjustment operations among the total users, etc.). Then, the interaction scheme can be optimized and adjusted based on the recorded multiple sets of interaction metrics data. For example, adjusting the display method of posture adjustment prompts, adjusting the highlighting rules of promotional elements, etc.

[0034] For example, suppose that after displaying multiple promotional elements, no posture adjustment action is received for a long period of time. This means the user may have been staring at the promotional elements for a long time without performing a posture adjustment action. The reason for this might be that the posture adjustment prompts are not clear enough. Therefore, the display method of the posture adjustment prompts can be modified, such as using dynamic methods like shaking or scaling to display the prompts.

[0035] For example, a low percentage of users might perform a gesture adjustment operation. For instance, if promotional elements and gesture adjustment prompts are displayed to 100 users, but only 5 users adjust the gesture of their mobile devices, this could be because the gesture adjustment operation is too complex. Therefore, the complexity of the gesture adjustment operation could be reduced. For example, if the original gesture adjustment operation required the mobile device to rotate more than 90 degrees to trigger subsequent processes and highlight the target promotional element, the operation requirement could be adjusted to require only a slight tilt of 15 degrees to trigger the subsequent processes and highlight the target promotional element.

[0036] For example, the amplitude of the user's posture adjustment operation can be detected. If the amplitude gradually decreases over time, it may be because the interaction duration is too long, and the user gradually loses patience during the posture adjustment process, i.e., interaction fatigue occurs. In this case, the duration of the posture adjustment operation can be shortened, and the target promotional element can be displayed to the user as soon as possible.

[0037] In this embodiment, on the one hand, promotional elements are first displayed to the user. When the viewer adjusts the posture of the mobile device, they can manipulate and control the display position of the promotional elements through posture adjustment. This interactive process is similar to an offline game experience, providing a more realistic sense of interactive manipulation. Furthermore, strong human-computer interaction can be achieved through a lightweight operation like adjusting the device posture, thus effectively attracting user attention and increasing user participation. On the other hand, the above interactive process is based on promotional elements associated with the target object to be promoted. That is, in this embodiment, promotional information is deeply integrated into the interactive process, achieving a deep binding between promotional information and interaction. This allows the user's original "passive viewing" of promotional information to be transformed into "active experience," turning "disturbance" into "anticipation," thereby helping to deepen the user's impression of the target object.

[0038] In summary, the embodiments of this application can effectively attract user attention and enhance users' willingness to interact and participate, thereby improving the promotion effect on the target audience.

[0039] Optionally, in some embodiments, the above-described interaction method may further include: The display container control contains multiple promotional elements; the display container control includes a robotic arm.

[0040] Correspondingly, the process of dynamically adjusting the display position of at least one promotional element based on the received gesture adjustment operation for the mobile device can include: Based on the received posture adjustment operation for the mobile device, the display position of the robotic arm inside the container control is dynamically adjusted; after the posture adjustment operation is completed, the robotic arm grabs the target promotional element to adjust the display position of the target promotional element.

[0041] Correspondingly, the process of highlighting the target promotional elements after the posture adjustment operation is completed may include: After the crawling process is complete, highlight the target promotional elements.

[0042] To illustrate, while dynamically adjusting the display position of the robotic arm within the container control based on the posture adjustment operation, the display positions of the container control and the various promotional elements within the container control can remain unchanged.

[0043] Once the posture adjustment operation is complete, the robotic arm can grasp the target promotional element. The target promotional element can be associated with the robotic arm's position within the container control at the end of the posture adjustment operation. For example, at the end of the posture adjustment operation, the promotional element located below the robotic arm can be identified as the target promotional element, or the promotional element closer to the robotic arm can be identified as the target promotional element, and so on.

[0044] For ease of understanding, the following is combined with Figure 2 The above embodiments of this application will be explained and described as follows: The container control described in the above embodiments of this application can be a page control with a container shape visual effect. See also Figure 2 As shown in (a), for example, the visual shape of the container control can be presented as that of a claw machine, and promotional elements can be contained within the container control. Furthermore, the container control may include: a movable robotic arm with element-grabbing capabilities (page elements resembling robotic arms), and multiple promotional elements to be grabbed: page elements resembling the target product—XX beverage. Additionally, to further enhance the promotional effect, additional elements can be added to the outer shell of the claw machine (…). Figure 2 Promotional information for XX beverage is displayed on the side wall of the claw machine.

[0045] like Figure 2 As shown in (b), when the user adjusts the posture of the mobile device, the robotic arm inside the container control moves left and right within the container control accordingly. See also Figure 2As shown in (c) and (d), after the posture adjustment operation is completed, the robotic arm grabs the target promotional element located directly below it and returns it to the "dispensing slot". The grabbing action can be initiated in response to a user triggering the grabbing control, or it can be performed automatically after the posture adjustment operation is completed. During the grabbing process, the robotic arm is shown grabbing the target promotional element and moving it to the dispensing slot. It can also further release the target promotional element so that it falls into the dispensing slot, thus simulating a successful "claw machine" operation. In one example, based on the position of the robotic arm, the position of the target promotional element, and the position of the dispensing slot at the start of the grabbing action, the motion parameters of the robotic arm and the target promotional element can be calculated using a preset algorithm. The motion process of the robotic arm and the target promotional element can then be rendered and displayed based on the motion parameters. This application does not limit the specific implementation of the preset algorithm. See also Figure 2 (e) in the example highlights the target promotional element in the display interface after the crawling process is complete.

[0046] In the above embodiments of this application, users can control the virtualized robotic arm in the display interface by adjusting the posture of the mobile device, thereby playing a claw machine game that grabs promotional elements in a virtualized claw machine container control that contains promotional elements. The above interactive process is highly similar to the offline claw machine game experience.

[0047] In the embodiments of this application, the target promotional element is a page element associated with the target object to be promoted. During a claw machine game, when a user grabs the target promotional element, they are usually in a state of high arousal. At this time, the brain reinforces its memory of the grabbed target promotional element, thus helping to deepen the user's impression and cognition of the target object. Furthermore, although the time taken for a single grab in a claw machine game is relatively short, the number of grabs by players is usually very high, and there is usually a waiting period between two consecutive grabs for the robotic arm to reset. This time can effectively extend the exposure time of the promotional element, further deepening the user's impression and cognition of the target object.

[0048] Furthermore, offline claw machine games typically require a fee. However, this application's embodiment allows users to experience the same fun as offline games at a low cost without paying any fees, thus effectively attracting user attention and increasing their willingness to participate.

[0049] Optionally, in some embodiments, the process of dynamically adjusting the display position of at least one promotional element based on the received posture adjustment operation for the mobile device may include: Based on the received gesture adjustment commands for mobile devices, the display positions of multiple promotional elements are dynamically adjusted.

[0050] Correspondingly, the process of highlighting the target promotional elements after the posture adjustment operation is completed may include: After the posture adjustment operation is completed, the target promotional element located in the preset display position will be highlighted.

[0051] To illustrate, when a user adjusts the posture of their mobile device, the display positions of all promotional elements can be adjusted based on the aforementioned posture adjustment operation. For a single promotional element, the display position adjustment operation is associated with the user's posture adjustment operation. For example, the execution timing of the display position adjustment operation and the posture adjustment operation can be linked: when the user begins to adjust the mobile device's posture, the display position of the promotional element is adjusted simultaneously; and / or, when the user ends the posture adjustment, the position adjustment of the promotional element ends simultaneously. Alternatively, the posture adjustment content of the mobile device can be associated with the position adjustment content of the promotional element. For example, the device's built-in posture sensor (such as a gyroscope) can be used to sense the device's tilt angle and direction in real time. Then, based on the mapping relationship between the actual spatial coordinate system and the display page coordinate system, the changes in the device's tilt angle and direction can be mapped to the displacement of the promotional element on the display page, thereby achieving the adjustment of the promotional element's position.

[0052] In the above embodiments of this application, a fixed display position can be preset. After the user finishes adjusting the posture of the mobile device, the display positions of each promotional element have changed. At this time, the promotional element located at the preset display position can be determined as the target promotional element in this embodiment of the application so as to highlight the element.

[0053] For ease of understanding, the following is combined with Figure 3 The above embodiments of this application will be explained and described as follows: Figure 3 The target audience for this activity is a "collecting lucky cards" campaign designed for the Spring Festival. The rules of this campaign are as follows: various different lucky cards are pre-set, and users can receive a cash reward after collecting all types of lucky cards.

[0054] See Figure 3 As shown, each promotional element can correspond to various lucky cards in the activity, such as: Card A, Card B, Card C, Card E, any card (which can be regarded as any kind of lucky card as needed)...

[0055] See Figure 3 As shown in (a), initially, card B is displayed in the preset display position. Cards A and C are located to the left and right of card B, respectively. Figure 3 As shown in (b) above, when the user adjusts the posture of the mobile device, the promotional elements corresponding to each Fu Card move left or right accordingly. See also Figure 3 As shown in (c), after the posture adjustment operation is completed, the display positions of all promotional elements change. At this time, the promotional element corresponding to card A is located in the preset display position mentioned above. See also Figure 3 (d) Highlights the target promotional element in the display interface: the promotional element corresponding to card A.

[0056] In the embodiments described above, users can simultaneously change the display positions of various promotional elements by adjusting the posture of the mobile device. After the posture adjustment is complete, one element is selected from the promotional elements based on its display position as the target promotional element for prominent display. This interactive process is highly similar to the experience of an offline lottery game.

[0057] In the embodiment of this application, the target promotion element is a page element associated with the target object to be promoted. During the lottery game, users are usually in a state of high arousal and high gaze. At this time, the brain will strengthen the memory of the various promotion elements displayed on the interface. Therefore, it helps to deepen the user's impression and cognition of the target object and improve the promotion effect.

[0058] Optionally, in some embodiments, the above-described interaction method may further include: Display storage controls; the storage controls are located below multiple promotional elements.

[0059] Correspondingly, the process of dynamically adjusting the display position of at least one promotional element based on the received gesture adjustment operation for the mobile device may include: Based on the received posture adjustment operation for the mobile device, control multiple promotional elements to scroll towards the storage control.

[0060] Correspondingly, the process of highlighting the target promotional elements after the posture adjustment operation is completed may include: After the posture adjustment operation is completed, the target promotional element that has been stored in the storage control is highlighted.

[0061] Schematic illustration: In the above embodiments of this application, the promotional element can be represented as an entity with mass and gravity (such as a small ball) in the display interface. In addition to displaying the promotional element, a storage control with element storage function is also displayed below it. When the user adjusts the posture of the mobile device (such as tilting the phone), the promotional element can slide downwards in real time according to the tilt angle, and can also collide and bounce with each other. Finally, the storage control can store the promotional element that has slid down to the area where the control is located, and the stored promotional element is the target promotional element in the embodiments of this application.

[0062] For ease of understanding, the following is combined with Figure 4 The above embodiments of this application will be explained and described as follows: Figure 4 The target object in this example is a specific product. The promotional element consists of small balls displaying the product identifier "×" for that target product, with the balls varying in size. See also... Figure 4 As shown in (a), a storage control is set at the bottom of the display interface, and initially, each ball is located at a certain distance above the storage control. Figure 4 As shown in (b), when the user adjusts the orientation of the mobile device, the balls move left and right and fall simultaneously. See also Figure 4 As shown in (c), after the posture adjustment operation is completed, some balls (the largest ball) fall into the storage control, while the remaining balls fall to the bottom of the display interface. The balls that fall into the storage control are the target promotion elements, which can then be highlighted.

[0063] In the embodiments described above, users can control multiple promotional elements to slide downwards by adjusting the posture of the mobile device, and then use a storage control to collect the target promotional element for prominent display. This interactive process highly simulates the gravity sensing and collision between objects in the real physical world, and is very similar to the experience of a mobile object-catching game.

[0064] Since promotional elements are page elements associated with the target object to be promoted, and during the above interaction process, users usually need to keep their eyes scanning quickly to judge where the promotional elements land, the user's attention rate to promotional information will be significantly higher than that of statically displayed promotional information in this scenario, which can effectively deepen the user's impression and cognition of the target object.

[0065] In addition, users will feel a significant sense of accomplishment after successfully adding the promotional element to the collection control. At this point, highlighting the target promotional element that has been added to the collection control will further enhance the user's positive feelings towards the target promotional element. Since the target promotional element is also a page element associated with the target object to be promoted, it can further deepen the user's positive feelings towards the target object.

[0066] Optionally, in some embodiments, the process of highlighting the target promotional element may include: The target promotional elements are displayed through animation effects; interactive feedback information is displayed after the animation effects are completed.

[0067] In a demonstrative way, animation effects can be used to highlight the target promotional element. For example, particle explosion, convergence, and scattering animation effects can be shown first, eventually converging into the target promotional element; alternatively, these effects can be shown simultaneously with the target promotional element; or the target promotional element can be dynamically enlarged to break through the original display borders, followed by full-screen animation effects (such as fireworks, brand icons shooting into the sky, or a rain of red envelopes). After the interaction ends, these animation effects provide users with highly perceptible visual feedback, enhancing their positive impression and deepening their memory of the target product.

[0068] In addition, after the animation effects are displayed, interactive feedback information can be shown to the user. For example, an incentive-based interactive feedback message could be used to motivate the user: "Congratulations on successfully completing the challenge and earning XX reward!" Alternatively, the interactive feedback information could be the target object's details page. A details page can refer to a page that displays detailed information about the target object. For example, details may include at least one of the following: a detailed description of the target object, specifications, related activity information, purchase options, etc. Displaying the target object's details page can further provide users with more comprehensive information about the target object, helping them understand the object's details and thus make a purchase or participation decision.

[0069] By displaying interactive feedback information (especially incentive-based interactive feedback information), positive reinforcement can be provided to users after they have performed an interactive action, thereby helping to enhance their sense of pleasure and accomplishment and thus strengthen their memory of the target object.

[0070] Displaying the target object's details page as interactive feedback information allows for a seamless transition to subsequent promotion and conversion paths. When users want to learn more about the target object, they don't need to perform complex information searches from memory; instead, they can obtain the target object's details simply by triggering the interactive feedback. This process is simple and efficient.

[0071] Optionally, in some embodiments, the promotional elements can be of multiple types; different types of elements correspond to different interactive feedback information.

[0072] Correspondingly, the process of displaying interactive feedback information may include: Displays interactive feedback information corresponding to the target element type; the target element type refers to the element type to which the target promotion element belongs.

[0073] To illustrate, various types of promotional elements can be set, and different interactive feedback information can be set for different promotional elements. Then, after the user performs an interactive operation, the target interactive feedback information corresponding to the target promotional element is displayed to the user.

[0074] For example, in the context of promoting a target product, we can set up: a product promotion element corresponding to the target product, a lucky card promotion element corresponding to a lucky card, and a hidden card promotion element corresponding to a hidden card. The corresponding interactive feedback information is as follows: the product details page of the target product, a product purchase coupon, and a task sharing page that triggers a sharing task to unlock more hidden benefits. When the target promotion element determined by the user's gesture adjustment is a product promotion element, the product details page can be displayed; when the target promotion element determined by the user's gesture adjustment is a lucky card promotion element, the product purchase coupon can be displayed; and when the target promotion element determined by the user's gesture adjustment is a hidden card promotion element, the task sharing page can be displayed.

[0075] The embodiments described above in this application include various types of promotional elements, each with its own set of interactive feedback information. This effectively incentivizes users to increase the frequency of their interactive actions, encouraging repeated participation in the interactive process to obtain the desired promotional elements and corresponding feedback information. Therefore, it can further enhance the promotional effect on the target audience.

[0076] Optionally, in some embodiments, the process of displaying interactive feedback information may also include: Select the target interactive feedback message from multiple preset interactive feedback messages and display the target interactive feedback message.

[0077] Indicatively, multiple visually indistinguishable promotional elements can be shown to the user first, allowing them to select the target promotional element based on the user's gestures and actions on the mobile device. Then, one of several pre-set interactive feedback messages can be selected as the target interactive feedback message to be displayed to the user.

[0078] The embodiments described above in this application do not limit the specific method for selecting the target interactive feedback information from multiple preset interactive feedback information. For example, a preset interactive feedback information can be randomly selected as the target interactive feedback information, or any preset selection strategy can be used to select the target interactive feedback information.

[0079] In the embodiments described above, the promotional elements are not differentiated by type. Instead, after the interactive operation ends and the target promotional element is identified, one of the multiple interactive feedback messages is selected and presented to the user. In this "unified appearance, selective feedback" interactive mechanism, because the promotional elements are not differentiated by type (i.e., not displayed differently), the user's attention is more focused on the moment the interactive feedback is displayed, thus amplifying the "blind box" suspense and encouraging repeated participation. Furthermore, since the selection of the target interactive feedback is independent of the user's interactive operation, the selection strategy can be dynamically adjusted according to the actual situation, thereby achieving precise control over the amount of high-value interactive feedback and ensuring controllable promotion costs.

[0080] Figure 5 This is a structural block diagram of an interactive device according to an embodiment of this application. The interactive device provided in this application embodiment can be located in a mobile device, and the device may include: The first display module 502 is used to display multiple promotional elements, which are page elements associated with the target object to be promoted; The second display module 504 is used to display posture adjustment prompts; the posture adjustment prompts are used to prompt the user to adjust the posture of the mobile device. The interactive module 506 is used to dynamically adjust the display position of at least one promotional element based on the received posture adjustment operation for the mobile device, and to highlight the target promotional element after the posture adjustment operation is completed; the target promotional element belongs to multiple promotional elements.

[0081] Optionally, in some embodiments, the interactive device may further include: The third display module is used to display container controls, which contain multiple promotional elements; the container controls include a robotic arm. Interactive module 506, when dynamically adjusting the display position of at least one promotional element based on the received gesture adjustment operation for the mobile device, is specifically used for: Based on the received posture adjustment operation for the mobile device, the display position of the robotic arm inside the container control is dynamically adjusted; after the posture adjustment operation is completed, the robotic arm grabs the target promotional element to adjust the display position of the target promotional element. Interactive module 506, after the posture adjustment operation is completed, highlights the target promotional elements and is specifically used for: After the crawling process is complete, highlight the target promotional elements.

[0082] Optionally, in some embodiments, when the interaction module 506 dynamically adjusts the display position of at least one promotional element based on the received gesture adjustment operation for the mobile device, it is specifically used for: Based on the received gesture adjustment operation for the mobile device, dynamically adjust the display position of multiple promotional elements; Interactive module 506, after the posture adjustment operation is completed, highlights the target promotional elements and is specifically used for: After the posture adjustment operation is completed, the target promotional element located in the preset display position will be highlighted.

[0083] Optionally, in some embodiments, the interactive device may further include: The fourth display module showcases the storage controls; these controls are located below several promotional elements. Interactive module 506, when dynamically adjusting the display position of at least one promotional element based on the received gesture adjustment operation for the mobile device, is specifically used for: Based on the received posture adjustment operation for the mobile device, control multiple promotional elements to scroll towards the storage control; Interactive module 506, after the posture adjustment operation is completed, highlights the target promotional elements and is specifically used for: After the posture adjustment operation is completed, the target promotional element that has been stored in the storage control is highlighted.

[0084] Optionally, in some embodiments, the interaction module 506, when highlighting the target promotional element, is specifically used for: Display target promotional elements using animation effects; Once the animation effects have finished, interactive feedback information will be displayed.

[0085] Optionally, in some embodiments, the promotional elements have multiple types; different element types correspond to different interactive feedback information; the interactive module 506, when displaying interactive feedback information, is specifically used for: Displays interactive feedback information corresponding to the target element type; the target element type refers to the element type to which the target promotion element belongs.

[0086] Optionally, in some embodiments, the interaction module 506, when displaying interactive feedback information, is specifically used for: Select the target interactive feedback message from multiple preset interactive feedback messages and display the target interactive feedback message.

[0087] Optionally, in some embodiments, the interaction module 506, when highlighting the target promotional element, is specifically used for: Remove non-target promotional elements and display target promotional elements that have undergone preset visual enhancements; Among them, non-target promotional elements are other promotional elements besides the target promotional elements; preset visual enhancement processing includes: size enlargement processing, and / or, brightness enhancement processing.

[0088] The interactive device in this embodiment is used to implement the corresponding interactive methods in the foregoing embodiments and has the beneficial effects of the corresponding method embodiments, which will not be repeated here. Furthermore, the functional implementation of each module in the interactive device of this embodiment can be referred to the description of the corresponding part in the foregoing method embodiments, which will also not be repeated here.

[0089] Reference Figure 6 This document illustrates a schematic diagram of an electronic device according to an embodiment of this application. The specific embodiments of this application do not limit the specific implementation of the electronic device.

[0090] like Figure 6 As shown, the electronic device may include: a processor 602, a communications interface 604, a memory 606, and a communications bus 608.

[0091] in: The processor 602, communication interface 604, and memory 606 communicate with each other via communication bus 608.

[0092] Communication interface 604 is used for communication with other electronic devices.

[0093] The processor 602 is used to execute program 610, specifically to perform the relevant steps in the above method embodiments.

[0094] Indicatively, program 610 may include program code that includes computer operation instructions.

[0095] The processor 602 may be a CPU, an application-specific integrated circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of this application. The smart device includes one or more processors, which may be processors of the same type, such as one or more CPUs; or processors of different types, such as one or more CPUs and one or more ASICs.

[0096] Memory 606 is used to store program 610. Memory 606 may include high-speed RAM memory, and may also include non-volatile memory, such as at least one disk storage device.

[0097] Program 610 may include multiple computer instructions. Specifically, program 610 may use multiple computer instructions to cause processor 602 to perform the operation corresponding to any of the methods described in the foregoing multiple method embodiments.

[0098] The specific implementation of each step in program 610 can be found in the corresponding steps and units described in the above method embodiments, and has corresponding beneficial effects, which will not be repeated here. Those skilled in the art will clearly understand that, for the sake of convenience and brevity, the specific working process of the devices and modules described above can be referred to the corresponding process descriptions in the foregoing method embodiments, and will not be repeated here.

[0099] This application also provides a computer storage medium storing a computer program thereon, which, when executed by a processor, implements the method described in any of the foregoing method embodiments. The computer storage medium includes, but is not limited to, compact disc read-only memory (CD-ROM), random access memory (RAM), floppy disk, hard disk, or magneto-optical disk.

[0100] This application also provides a computer program product, including computer instructions that instruct a computing device to perform an operation corresponding to any of the methods in the above-described multiple method embodiments.

[0101] Furthermore, it should be noted that the user-related information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to sample data used for training the model, data used for analysis, stored data, displayed data, etc.) involved in the embodiments of this application are all information and data authorized by the user or fully authorized by all parties. Moreover, the collection, use and processing of related data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and corresponding operation entry points are provided for users to choose to authorize or refuse.

[0102] It should be noted that, depending on the implementation needs, the various components / steps described in the embodiments of this application can be broken down into more components / steps, or two or more components / steps or parts of the operation of components / steps can be combined into new components / steps to achieve the purpose of the embodiments of this application.

[0103] The methods described in the embodiments of this application can be implemented in hardware, firmware, or as software or computer code that can be stored in a recording medium (such as a CD-ROM, RAM, floppy disk, hard disk, or magneto-optical disk), or as computer code downloaded over a network that is originally stored in a remote recording medium or a non-transitory machine-readable medium and will be stored in a local recording medium. Thus, the methods described herein can be stored on a recording medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware (such as an Application Specific Integrated Circuit (ASIC) or a Field Programmable Gate Array (FPGA)). It is understood that the computer, processor, microprocessor controller, or programmable hardware includes storage components (e.g., Random Access Memory (RAM), Read-Only Memory (ROM), Flash Memory, etc.) capable of storing or receiving software or computer code, which, when accessed and executed by the computer, processor, or hardware, implements the methods described herein. Furthermore, when a general-purpose computer accesses code used to implement the methods shown herein, the execution of the code transforms the general-purpose computer into a dedicated computer for executing the methods shown herein.

[0104] Those skilled in the art will recognize that the units and method steps of the various examples described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are implemented in hardware or software depends on the specific application and design constraints of the technical solution. Those skilled in the art can use different methods to implement the described functions for each specific application, but such implementation should not be considered beyond the scope of the embodiments of this application.

[0105] The above embodiments are only used to illustrate the embodiments of this application, and are not intended to limit the embodiments of this application. Those skilled in the art can make various changes and modifications without departing from the spirit and scope of the embodiments of this application. Therefore, all equivalent technical solutions also fall within the scope of the embodiments of this application, and the patent protection scope of the embodiments of this application should be defined by the claims.

Claims

1. An interactive method applied to a mobile device, comprising: Display multiple promotional elements, which are page elements associated with the target object to be promoted; Display posture adjustment prompts; The posture adjustment prompt information is used to prompt the user to adjust the posture of the mobile device; Based on the received posture adjustment operation for the mobile device, the display position of at least one of the promotional elements is dynamically adjusted, and the target promotional element is highlighted after the posture adjustment operation is completed; the target promotional element belongs to the plurality of promotional elements.

2. The method according to claim 1, wherein, The method further includes: A display container control is provided, in which the multiple promotional elements are housed; the display container control also includes a robotic arm. The step of dynamically adjusting the display position of at least one of the promotional elements based on the received posture adjustment operation for the mobile device includes: Based on the received posture adjustment operation for the mobile device, the display position of the robotic arm inside the container control is dynamically adjusted. After the posture adjustment operation is completed, the robotic arm grasps the target promotional element to adjust the display position of the target promotional element; After the posture adjustment operation is completed, the target promotional elements are highlighted, including: After the crawling is completed, the target promotional element is highlighted.

3. The method according to claim 1, wherein, The step of dynamically adjusting the display position of at least one of the promotional elements based on the received posture adjustment operation for the mobile device includes: Based on the received posture adjustment operation for the mobile device, the display position of the multiple promotional elements is dynamically adjusted; After the posture adjustment operation is completed, the target promotional elements are highlighted, including: After the posture adjustment operation is completed, the target promotional element located in the preset display position is highlighted.

4. The method according to claim 1, wherein, The method further includes: Display storage controls; the storage controls are located below the plurality of promotional elements; The step of dynamically adjusting the display position of at least one of the promotional elements based on the received posture adjustment operation for the mobile device includes: Based on the received posture adjustment operation for the mobile device, control the plurality of promotional elements to scroll toward the storage control; After the posture adjustment operation is completed, the target promotional elements are highlighted, including: After the posture adjustment operation is completed, the target promotional element that has been stored in the storage control is highlighted.

5. The method according to any one of claims 1-4, wherein, The highlighted promotional elements include: The target promotional elements are displayed using animation effects; Once the animation effects have finished, interactive feedback information will be displayed.

6. The method according to claim 5, wherein, There are various types of promotional elements; different types of elements correspond to different interactive feedback information. The interactive feedback information displayed includes: Displays interactive feedback information corresponding to the type of target element; The target element type refers to the element type to which the target promotion element belongs.

7. The method according to claim 5, wherein, The interactive feedback information displayed includes: Select the target interactive feedback information from multiple preset interactive feedback information and display the target interactive feedback information.

8. The method according to any one of claims 1-4, wherein, The highlighted promotional elements include: Remove non-target promotional elements and display target promotional elements that have undergone preset visual enhancements; Wherein, the non-target promotional element refers to other promotional elements besides the target promotional element among the plurality of promotional elements; the preset visual enhancement processing includes: size enlargement processing, and / or, brightness enhancement processing.

9. An interactive device located in a movable device, comprising: The first display module is used to display multiple promotional elements, which are page elements associated with the target object to be promoted; The second display module is used to display posture adjustment prompts; the posture adjustment prompts are used to prompt the user to adjust the posture of the mobile device. An interactive module is used to dynamically adjust the display position of at least one of the promotional elements based on the received posture adjustment operation for the mobile device, and to highlight the target promotional element after the posture adjustment operation is completed; the target promotional element belongs to the plurality of promotional elements.

10. An electronic device, comprising: The processor, memory, communication interface, and communication bus are provided, wherein the processor, memory, and communication interface communicate with each other via the communication bus. The memory is used to store at least one executable instruction that causes the processor to perform the operation corresponding to the method as described in any one of claims 1-8.

11. A computer storage medium having a computer program stored thereon, which, when executed by a processor, implements the method as described in any one of claims 1-8.

12. A computer program product comprising computer instructions that instruct a computing device to perform an operation corresponding to any one of the methods described in claims 1-8.

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