Apparatus and method for providing photo service and interactive advertisement content

Abstract

The present disclosure relates to a method for providing a photo service and interactive advertising content in a device. The method includes the steps of displaying a photo guide screen for selecting a selfie mode, taking a photo based on the selected selfie mode, printing the taken photo, selecting interactive advertising content to be provided to a user, providing the selected interactive advertising content while printing the taken photo, and providing a reward and an identification code based on the user's participation in the provided interactive advertising content.

Description

Technical Field

[0001] This disclosure relates to an apparatus and method for providing photo services and interactive advertising content, and more specifically, to an apparatus and method capable of providing interactive advertising content (such as games or surveys in which customers can participate), which is associated with the provision of photo services. Background Technology

[0002] Unmanned photo booths that offer self-photo services are gradually becoming a new type of experiential space for the younger generation to express and showcase themselves.

[0003] In this type of unmanned photo kiosk, revenue comes not only from fees paid by customers for their own photo services, but also from advertising revenue obtained from advertisers through various advertising services offered by the self-imaging kiosk. Common advertising methods offered through this self-imaging kiosk include: frame-making advertising methods, which allow users to insert people or idols into the frame to make the photo appear as if they are posing with a specific person or idol; methods of displaying advertising content on the screen of the self-imaging kiosk during photo printing; or methods of providing advertising through a website that downloads the captured photo to the user's device.

[0004] However, these conventional advertising methods provide passive advertising content that is pushed to customers one-way. From the perspective of customers who are surrounded by a flood of advertisements, such advertisements are usually difficult to arouse their attention or have low attention, resulting in advertising effects that are not ideal relative to the cost invested. Summary of the Invention

[0005] Technical issues The technical problem to be solved by this disclosure is to provide a novel and effective advertising method that provides customers with interactive advertising content (such as games, polls, or surveys) during the photo printing process through an imaging self-service terminal that offers self-portrait services, and allows participating customers to receive certain rewards, thereby increasing the attention and participation of the advertisement and improving the advertising promotion effect.

[0006] Another objective of this disclosure is to provide an advertising method that increases the likelihood of customers actively engaging with advertising content by transforming conventional passive advertising content provided by an imaging self-service terminal into customer experience-oriented interactive advertising content, and thereby improves average revenue per user by targeting advertising based on customer data collected through this process.

[0007] The tasks of this disclosure are not limited to those mentioned above, and other tasks not mentioned will be clearly understood by those skilled in the art from the following description.

[0008] Problem Solution To address the objective of this disclosure, a method for providing interactive advertising content on an imaging self-service terminal is provided, the method comprising: displaying a photo guide screen for selecting a selfie mode; taking a photo based on the selected selfie mode; printing the photograph; selecting interactive advertising content to be provided to a user; providing the selected interactive advertising content while printing the photograph; and providing rewards and identification codes based on the user's participation in the provided interactive advertising content.

[0009] In one implementation, selecting interactive advertising content may include selecting interactive advertising content based on user information (including the user's gender, age, and usage history).

[0010] In one implementation, selecting interactive advertising content includes selecting interactive advertising content based on one or more of the following: the zone, region, branch, time, and whether a promotional event is being held, and the frame, photo information, camera type, composition type, and background color information selected by the user within the imaging self-service terminal.

[0011] In one implementation, the interactive advertising content includes at least one of a football game, a math problem-solving game, a spot-the-difference game, a celebrity popularity poll, and a timing match game.

[0012] In one implementation, the identifier includes a URL link to a website that provides linked content for the interactive advertising content.

[0013] In one implementation, the reward includes a specific photo frame for taking photos that can be used at an imaging self-service terminal.

[0014] In one implementation, the reward includes points that can be redeemed on websites that provide linked content.

[0015] In one embodiment, a non-transitory computer-readable recording medium may be provided, which contains a computer program for performing the methods described above.

[0016] To address the objective of this disclosure, an imaging self-service terminal for providing interactive advertising content is provided, comprising: a display unit; an interface unit; an imaging unit; an output unit; and a control unit, the control unit including a memory and one or more processors executing a program loaded in the memory, the program including: instructions for displaying a photo guidance screen for selecting a selfie mode via the display unit; instructions for taking a photo via the imaging unit based on the selected selfie mode; instructions for printing the taken photo via the output unit; instructions for selecting interactive advertising content to be provided to the user; instructions for providing the selected interactive advertising content via the display unit while printing the taken photo; and instructions for providing rewards and identification codes based on the user's participation in the provided interactive advertising content.

[0017] Beneficial effects According to one embodiment of this disclosure, by providing interactive advertising content during the printing of photos taken by customers through an imaging self-service terminal, it is possible to reduce customer boredom and increase their interest in the advertisement, thereby maximizing the advertising effect.

[0018] Furthermore, according to one embodiment of this disclosure, by guiding customers to directly engage with interactive advertising content, data from these customers can be collected, which can be used to provide more effective targeted advertising.

[0019] Furthermore, according to one embodiment of this disclosure, customers can receive certain rewards by participating in interactive advertising content, which can enhance their preference for the selfie service and help increase sales of the selfie service itself.

[0020] The various beneficial advantages and effects of this disclosure are not limited to those described above; this specification also includes a wider range of effects. Attached Figure Description

[0021] Figure 1 This is a schematic diagram illustrating a selfie imaging system that provides interactive advertising content that customers can participate in, according to one embodiment of the present disclosure.

[0022] Figure 2 This is a block diagram illustrating the configuration of an imaging self-service terminal that provides interactive advertising content simultaneously while providing selfie imaging services, according to one embodiment of the present disclosure.

[0023] Figure 3 This is a block diagram illustrating an exemplary configuration of an advertising server for providing interactive advertising content according to one embodiment of the present disclosure.

[0024] Figure 4 This is a flowchart illustrating a method for providing self-portrait imaging services and interactive advertising content via an imaging self-service terminal according to one embodiment of the present disclosure.

[0025] Figure 5 This is for more detailed explanation. Figure 4 The flowchart for step S480, which describes a method for providing users with certain rewards based on their participation in interactive advertising content.

[0026] Figure 6 This is an exemplary schematic diagram illustrating customer-engaging interactive advertising content based on a football game theme according to one embodiment of this disclosure.

[0027] Figure 7 This is an exemplary schematic diagram illustrating customer-engageable interactive advertising content based on a mathematical problem-solving theme, according to one embodiment of this disclosure.

[0028] Figure 8a is an exemplary schematic diagram illustrating an embodiment of interactive advertising content based on identifying different topic items that customers can engage with, according to the present disclosure.

[0029] Figure 8b is an exemplary schematic diagram illustrating customer-engageable interactive advertising content based on timing-matching themes according to one embodiment of the present disclosure.

[0030] Figures 9a and 9b schematically illustrate the overall process of providing interactive advertising content in an imaging self-service terminal system according to one embodiment of the present disclosure.

[0031] Figure 10 This illustrates one embodiment of the invention that can be implemented according to the present disclosure. Figure 1 A block diagram illustrating an exemplary hardware configuration of a server system or the individual servers contained within that server system. Detailed Implementation

[0032] The following description will provide a detailed account of embodiments of this disclosure with reference to the accompanying drawings. Specific descriptions of known functions and configurations are omitted in the following description, as doing so would unnecessarily obscure the main points of this disclosure. Furthermore, it should be understood that the content described below relates only to one embodiment of this disclosure and does not limit the scope of this disclosure.

[0033] The terminology used in this disclosure is for describing particular embodiments only and is not intended to limit the disclosure. For example, unless the context clearly indicates that it refers only to the singular form, a component expressed in the singular form should be understood to include the plural form. The term "and / or" as used in this disclosure should be understood to include all possible combinations of one or more of the listed items. The terms "comprising," "including," or "having" as used in this disclosure are intended to indicate the presence of the features, quantities, steps, actions, components, accessories, or combinations thereof described in this disclosure, and use of these terms does not exclude the presence or addition of one or more other features, quantities, steps, actions, components, accessories, or combinations thereof.

[0034] In embodiments of this disclosure, the terms "module" or "unit" refer to a functional part that performs at least one function or action, which can be implemented in hardware or software, or a combination of hardware and software. Furthermore, aside from "modules" or "units" that require specific hardware implementation, multiple "modules" or "units" can be integrated into at least one software module and implemented by at least one processor.

[0035] Furthermore, unless otherwise defined, all terms used in this disclosure (including technical or scientific terms) should be understood to have the same meaning as commonly understood by one of ordinary skill in the art to which this disclosure pertains. Terms defined in general dictionaries should be interpreted as having meanings consistent with the relevant technical context, and it should be noted that they should not be overly limited or overly broadly interpreted unless explicitly defined otherwise in this disclosure.

[0036] The apparatus and method for providing photo services and interactive advertising content according to this disclosure will be described in detail below with reference to the accompanying drawings.

[0037] Figure 1 This is a schematic diagram of a selfie imaging system that provides interactive advertising content that customers can participate in, according to one embodiment of this disclosure.

[0038] See Figure 1 The selfie imaging system 100 may include an imaging self-service terminal 110, a server system 120, an advertiser server 130, a user terminal 140, etc.

[0039] The imaging self-service terminal 110 is configured to provide a self-service photo taking service that allows users to take and print their own photos. Furthermore, while printing the photos, the imaging self-service terminal 110 allows users to experience interactive advertising content through a display and / or user interface included in the imaging self-service terminal 110. More detailed configuration information for the imaging self-service terminal 110 is available at [link to configuration details]. Figure 2 It is publicly available in China.

[0040] Server system 120 can receive and store customer data related to photos taken by users and interactive advertising content from imaging self-service terminal 110, and can provide an identification code that allows access to the location where photos taken through imaging self-service terminal 110 are stored. Furthermore, server system 120 can receive advertising requests and advertising content from advertiser server 130, and can transmit payment requests for the provided advertising content to advertiser server 130. Additionally, when user terminal 140 reads information such as the identification code, server system 120 can respond to requests for data related to photos taken by users and interactive advertising content experienced by users, and provide that data to user terminal 140.

[0041] See Figure 1 The server system 120 may include a self-service terminal server 121, a CMS server 122, a storage server 123, a mobile server 124, and an advertising server 125 to manage and provide various data. Although Figure 1 Each server is shown in an independently configured manner, but this disclosure is not limited thereto. The servers shown do not necessarily need to be implemented in an independently configured manner; two or more servers can be implemented as separate servers or configured as modules that perform corresponding functions within a single server.

[0042] The self-service terminal server 121 is configured to communicate with the imaging self-service terminal 110 to manage the imaging self-service terminal 110, receive photo data from the imaging self-service terminal 110, transmit a link to the imaging self-service terminal 110 for accessing the storage location of the captured photos, and manage the operating status of the imaging self-service terminal 110 in real time (normal operation, idle state, fault state, etc.).

[0043] CMS server 122 is configured to manage user membership information, advertising content usage history, and content reward-related data, and to request and provide the required data based on the managed information.

[0044] Storage server 123 is configured to store resources that constitute advertising content (including photo / video data taken by imaging self-service terminal 110 or games to be provided to users) by communicating with CMS server 122, mobile server 124, etc.

[0045] Mobile server 124 is configured to communicate with a service application installed on user terminal 140 to receive, in response to user requests, photo / video data taken by the user or data related to interactive content of user experience from storage server 123, and provide the requested photo / video data and content related to interactive advertising content to user terminal 140 based on the information.

[0046] The advertising server 125 is configured to receive advertising requests and interactive advertising content to be provided to customers from advertisers via the advertiser server 130, and to settle advertising fees with the advertiser server 130 based on the provision of the advertising content. In one embodiment of this disclosure, the advertising server 125 may be implemented in combination with the CMS server 122, or it may be implemented independently.

[0047] User terminal 140 is a digital device that includes the function of accessing and communicating with mobile server 124 through a communication network, and user terminal 140 may be a portable digital device equipped with storage device and microprocessor, such as a smartphone or tablet computer, and is not limited to a specific form.

[0048] Figure 1 The imaging self-service terminal 110, server system 120, and the various servers 121, 122, 123, 124, 125, advertiser server 130, and user terminal 140 shown therein can perform data interaction operations via a communication network. According to one embodiment of this disclosure, the communication network can be configured to be independent of the communication type (e.g., wired or wireless communication) and can include local area networks (LANs), metropolitan area networks (MANs), wide area networks (WANs), and wide area networks (WANs). Preferably, the communication network mentioned in this specification can be the well-known Internet or World Wide Web (WWW). However, the communication network is not limited to this; it can include at least a portion of well-known wired and wireless data communication networks, well-known telephone networks, or well-known wired and wireless television communication networks. For example, the communication network can be a wireless data communication network that implements at least a portion of conventional communication methods such as Wi-Fi communication, Wi-Fi Direct communication, Long Term Evolution (LTE) communication, 5G communication, Bluetooth communication (including Bluetooth Low Energy (BLE) communication), infrared communication, and ultrasonic communication. For example, a communication network can be an optical communication network that implements at least a portion of conventional communication methods such as LiFi.

[0049] Figure 2 This is a block diagram illustrating the configuration of an imaging self-service terminal that provides interactive advertising content simultaneously while providing a selfie service, according to one embodiment of the present disclosure.

[0050] See Figure 2 According to one embodiment of the present disclosure, the imaging self-service terminal 200 may include a display unit 201, an interface unit 202, a power supply unit 203, a communication unit 204, a payment unit 205, a control unit 210, an imaging unit 221, an output unit 222, a sensor unit 223, and an illumination unit 224, etc.

[0051] Display unit 201 can display various types of information related to the operation of the imaging self-service terminal 200. For example, display unit 201 can display menus related to photo services and images of the subject being photographed. Alternatively, display unit 201 can display interactive advertising content to the user during photo printing at the imaging self-service terminal 200. Furthermore, display unit 201 can display user interface (UI) and graphical user interface (GUI) information while displaying interactive advertising content. The specific information displayed by display unit 201 is merely an example, and this disclosure is not limited thereto.

[0052] The display unit 201 may include at least one of liquid crystal display (LCD), thin film transistor liquid crystal display (TFTLCD), organic light-emitting diode (OLED), flexible display, 3D display, electronic ink display and light-emitting diode (LED).

[0053] The interface unit 202 is configured to receive user input required for photo services (such as photo taking and printing) or user input related to the displayed interactive advertising content, and can be implemented using a physical keyboard, dome switch, touchpad, joystick, toggle, etc., but is not limited to these. In one embodiment of this disclosure, the display unit 201 can be implemented as a touch screen by forming a stacked structure with a touch sensor or by integral molding. Such a touch screen can simultaneously serve as both the display unit 201 and the interface unit 202 of the imaging self-service terminal 200. In one embodiment of this disclosure, the imaging self-service terminal 200 can receive user input not only through the interface unit 202, but also through the imaging unit 221 or the sensor unit 223. For example, the imaging self-service terminal 200 can receive user input by recognizing specific user actions or detecting user voice / sound through the imaging unit 221 or the sensor unit 223.

[0054] The power supply unit 203 may supply power to all or some of the components of the imaging self-service terminal 200. For example, the power supply unit 203 may include one or more power sources, such as a power management system, battery or alternating current (AC), charging system, power failure detection circuit, power converter or inverter, power status indicator, or any other components for generating, managing and distributing power.

[0055] Communication unit 204 is configured to enable imaging self-service terminal 200 to transmit and receive data with a server system or external devices via a communication network. Imaging self-service terminal 200 can bidirectionally transmit and receive data related to captured photos / videos, user information, and links to photo / video data storage via communication unit 204 with the server system. In one embodiment of this disclosure, imaging self-service terminal 200 can operate not only online but also offline by pre-receiving data related to interactive advertising content from the server system and storing it in local memory. This allows imaging self-service terminal 200 to independently run corresponding interactive advertising content (such as games) stored in its local memory when offline.

[0056] Payment unit 205 is configured to allow users to pay for services provided through imaging self-service terminal 200 using bank cards, cash, mobile payments, cryptocurrencies, coupon numbers, barcodes, QR codes, transportation cards, etc.

[0057] Control unit 210 is configured to perform overall control of imaging self-service terminal 200. In one embodiment of this disclosure, control unit 210 receives imaging conditions selected by the user through interface unit 202, processes payment through payment unit 205, and upon receiving a shooting command through interface unit 202, controls imaging unit 221 to capture the subject, receives the captured photo data, and transmits it to server system through communication unit 204. It then receives link information from server system for accessing the corresponding photo data and controls output unit 222 to generate an identification code based on this information.

[0058] Additionally, the control unit 210 can provide users with interactive advertising content that is transmitted in real time via the communication unit 204 or received in advance offline and stored in the imaging self-service terminal 200 during the printing of photos taken via the output unit 222, and can store user engagement data related to the provided content and transmit it to the server system.

[0059] In one embodiment of this disclosure, the control unit 210 may include a processor 211 and a memory 212.

[0060] The control unit 210 may include one or more processors 211. The one or more processors 211 included in the control unit 210 may be integrated in a single chip or physically separated. Additionally, the processor 211 and memory 212 may also be implemented as a single chip. The memory 212 may include volatile memory (such as SRAM, DRAM) and non-volatile memory (such as flash memory, read-only memory (ROM) and erasable programmable read-only memory (EPROM)).

[0061] Imaging unit 221 is configured to capture images of a subject located within the imaging space of imaging self-service terminal 200 according to control signals from control unit 210, and output unit 222 is configured to issue an identification code that allows access to the captured photograph image or the captured photograph image stored in a server system. In one embodiment of this disclosure, imaging unit 221 and output unit 222 may respectively include a camera and a printer.

[0062] Sensor unit 223 is configured to detect whether a user is located in front of imaging self-service terminal 200, or to detect the actions and / or voice / voice of a user located in front of imaging self-service terminal 200, while illumination unit 224 is configured to provide the necessary illumination for imaging unit 221 to perform the shooting operation. As described above, imaging self-service terminal 200 can receive user input not only through interface unit 202, but also through imaging unit 221 or sensor unit 223. For example, imaging self-service terminal 200 can receive user input by recognizing specific user actions or detecting user voice / voice through imaging unit 221 or sensor unit 223.

[0063] Figure 3 This is an exemplary configuration block diagram illustrating an advertising server for providing interactive advertising content according to one embodiment of the present disclosure.

[0064] See Figure 3 The advertising server 300 may include an advertising request module 310, an advertising selection module 320, an advertising data module 330, a billing module 340, etc.

[0065] The ad request module 310 is configured to receive and process ad requests from the advertiser server. The ad request module 310 may receive information such as ad cycle, ad theme, and ad content along with the ad requests from the advertiser server.

[0066] The advertising selection module 320 is configured to select advertising content to be offered through the imaging self-service terminal from a plurality of advertising content contracted with advertisers. In one embodiment of this disclosure, the advertising selection module 320 may provide targeted advertising to a corresponding user based on user information collected through the imaging self-service terminal. For example, the advertising selection module 320 may calculate a matching score between the user and each of the plurality of advertising content based on predetermined criteria, such as the user's age, gender, photo service usage history, etc., and select the advertising content with the highest matching score. In another embodiment of this disclosure, the advertising selection module 320 may select advertising content based on the region, area, branch, time, promotional event status, and the frame, photo information, camera type, composition type, or background color information selected by the user within the imaging self-service terminal. Alternatively, the advertising selection module 320 may present multiple advertising contents and allow customers to directly select the desired advertising content.

[0067] The advertising data module 330 stores and manages information related to: user information provided with advertising content, rewards provided to users who participate in advertising content, and historical records of users requesting content related to advertising content through user terminals.

[0068] The billing module 340 is configured to calculate advertising fees based on the number of times advertising content is provided, the time, the user's response to the advertising content, and whether user information is collected, and to request the calculated advertising fees from the advertiser's server.

[0069] Figure 4 This is a flowchart illustrating a method for providing self-portrait imaging services and interactive advertising content through an imaging self-service terminal, according to one embodiment of this disclosure.

[0070] See Figure 4 In S410, when a user is detected through user input via the imaging unit, sensor unit, or interface unit, the imaging self-service terminal initiates a photo-taking preparation operation. Additionally, when the imaging self-service terminal detects a user and initiates the photo-taking preparation operation, this status can be transmitted to the server system to identify that the imaging self-service terminal is being used by a user.

[0071] In S420, the imaging self-service terminal displays a photo guidance screen via a display unit. In one embodiment of this disclosure, the photo guidance screen provides information such as selectable photo types, number of cuts, frames, and photo modes, and guides the user to the corresponding payment fee based on their selection via the interface unit. Furthermore, when the user attempts to pay the guided fee, the imaging self-service terminal processes the payment via a payment unit. In one embodiment of this disclosure, the imaging self-service terminal provides a screen for inputting user information before charging the user, thereby receiving user information and adjusting the fee based on the received information.

[0072] In the S430, the imaging self-service terminal enters the photo-taking standby state. When the user issues a photo-taking command through the interface, the imaging self-service terminal enters the photo-taking state through the imaging unit.

[0073] In step S440, the imaging self-service terminal can display the completed photo to the user via the display unit. In one embodiment of this disclosure, after viewing the displayed photo, the user can end the photo taking or take additional photos. If the user chooses to take additional photos, the process proceeds to step S430 to take photos again; if the user chooses to finish taking photos, the process proceeds to step S450.

[0074] In S450, the imaging self-service terminal can select interactive advertising content to be provided to the user. In one embodiment of this disclosure, the imaging self-service terminal can select interactive advertisements based on a predetermined order and / or predetermined conditions. In another embodiment of this disclosure, the imaging self-service terminal can receive the selected interactive advertising content from an advertising server, wherein the advertising server can select interactive advertisements based on, for example... Figure 3 The identified user information is used to select advertisements with a high degree of matching with the user and then provided to the imaging self-service terminal.

[0075] In S460, the imaging self-service terminal can provide the user with the interactive advertising content selected in S450 via the display unit. In one embodiment of this disclosure, after calculating the photo printing time based on the number of photos to be printed or the photo frame, the playback settings of the interactive advertising content can be adjusted so that the expected playback time of the interactive advertising content is close to the calculated printing time, and then provided to the user. For example, if the interactive advertising content provided to the user is game content, the playback settings of the interactive advertising content can be adjusted by adjusting the game difficulty or increasing / decreasing the set game time, so that the expected playback time is closer to the calculated printing time. Furthermore, the user can participate in the provided interactive advertising content through the interface unit of the imaging self-service terminal. According to one embodiment of this disclosure, exemplary interactive advertising content provided through the imaging self-service terminal will... Figures 5 to 7 Detailed explanation follows.

[0076] In step S470, when the printing of the captured photo is completed, the ongoing interactive advertising content can be terminated. In one embodiment of this disclosure, if the user's participation in the interactive advertising content is still ongoing, a screen is displayed asking the user whether to terminate the currently provided interactive advertising content, and the provision of the interactive advertising content is terminated (step S480) or continued (step S470) based on the user's choice. Additionally, if the provision of the interactive advertising content is terminated, the imaging self-service terminal can display the result of the user's participation in the corresponding interactive content.

[0077] In S480, the imaging self-service terminal can provide users with certain rewards based on the results of their participation in interactive advertising content. In one embodiment of this disclosure, the reward can be provided in physical form such as a paper coupon, or in the form of points credited to the user's account, or in the form of a coupon redeemable for specific services or items, but this disclosure is not limited to these, and the reward can be provided to the user in various forms. In addition, by providing an identification code, the imaging self-service terminal can allow users to verify the obtained reward by reading the identification code through a user terminal, and continue to experience the interactive advertising content or related content. In one embodiment of this disclosure, the identification code may include a barcode, QR code, etc., and can be provided to the user in physical form (such as printed on paper) or displayed to the user on a display. For example, if a user achieves a preset goal by participating in a game provided as interactive advertising content, they can take a picture using an unreleased photo frame, or be allowed to take a picture using an unreleased photo frame based on a certain ratio. This certain reward can be provided directly on the self-service terminal, or the certain reward can be provided on a website in the form of a mobile coupon, etc., through an identification code. Additionally, differentiated rewards can be provided based on information such as the region, area, or branch where the imaging self-service terminal is located. The method for providing users with certain rewards based on the results of user participation in interactive advertising content, as implemented according to the embodiments of this disclosure, will refer to... Figure 5 Detailed explanation.

[0078] Figure 5 This is for more detailed explanation. Figure 4 The flowchart for step S480, which describes a method for providing users with certain rewards based on their participation in interactive advertising content.

[0079] See Figure 5 In step S510, the imaging self-service terminal can determine whether to offer a reward to a user who participates in the interactive advertising content. This determination can be based on the type of interactive advertising content provided, the type of reward to be offered, the location of the imaging self-service terminal, or other methods selected by the user. If it is decided in S510 to offer a reward on the imaging self-service terminal, then proceed to steps S520-S560; otherwise, proceed to steps S511-S561.

[0080] In S520, it is determined whether the user who participated in the interactive advertising content has completed the task. If the user has not completed the task, the method ends and no reward is provided.

[0081] In S530, it determines whether to randomly offer rewards to users through a lottery or other means. This can be determined based on the type of interactive advertising content, the type of reward to be offered, the location of the imaging self-service terminal, or other methods selected by the user.

[0082] If it is decided not to provide rewards through a lottery in S530, then specific rewards will be provided to users in S540, including the opportunity to retake photos and the right to take photos using specific frames.

[0083] If it is decided in S530 to provide rewards through a lottery, then in S550 the rewards to be provided to users will be randomly determined, including lottery and roulette lottery.

[0084] In S560, users can enter personal information to distribute rewards offered through a lottery. However, this step can be omitted if the user has already provided personal information or if the reward can be offered without requiring personal information.

[0085] If it is decided in S510 not to provide rewards on the imaging self-service terminal, the method proceeds to S511-S561. In explaining S521-S561, the parts that overlap with the aforementioned S520-S560 are omitted.

[0086] In the S511, users can access relevant websites using QR codes or other identification codes provided by the imaging self-service terminal. Additionally, after accessing the website, users can log in by entering their ID / password.

[0087] In S521, the user's task completion is determined through interactive advertising content. If the user does not complete the task, the method terminates and no reward is provided.

[0088] In S531, it is decided whether to provide rewards to users through methods such as lotteries.

[0089] If it is decided not to provide rewards through a lottery in S531, then all rewards, including points and coupons, will be provided in step S541.

[0090] If it is decided in S531 to provide rewards through a lottery, then in S551 the rewards to be provided to the user will be randomly determined, including a lottery and a roulette draw.

[0091] In S561, users can enter personal information to distribute rewards provided through a lottery. However, this step can be omitted if the user has already provided personal information or if the reward can be provided without personal information.

[0092] Figure 6Figures 8 to 8 illustrate exemplary interactive advertising content that can be provided via an imaging self-service terminal according to one embodiment of the present disclosure.

[0093] Figure 6 This is an exemplary schematic diagram illustrating customer-engageable interactive advertising content based on a football game theme according to one embodiment of this disclosure.

[0094] In one embodiment of this disclosure, after taking a photo via the imaging self-service terminal, the imaging self-service terminal is configured to display the photo on a display unit while printing the photo. Figure 6 The football game screen 600 shown is illustrated. For example, a user can select a shooting direction 610, 620, 630 and / or shooting power on the displayed football game screen 600 via the imaging self-service terminal interface. After the user completes the selection, the image of the kicker 640 will be displayed according to the user's selected kicking direction and / or power. Subsequently, the display unit of the imaging self-service terminal can display whether the ball has entered the goal, been blocked by the goalkeeper, or gone wide of the goal.

[0095] After completing the football game content, users can receive certain rewards based on their results. For example, users who successfully score a goal can receive a special photo frame voucher that simulates a photo with a famous football player, or they can earn points that can be used in the mobile football game associated with this content.

[0096] Figure 7 This is an exemplary schematic diagram illustrating customer-engageable interactive advertising content based on a mathematical problem-solving theme, according to one embodiment of this disclosure.

[0097] In one embodiment of this disclosure, after taking a photo via the imaging self-service terminal, when printing the photo, the imaging self-service terminal is configured to display a mathematical problem-solving screen 700 on its display unit. Users can select arithmetic operators 710, 720, and 730 through the imaging self-service terminal's interface to complete the problem-solving task given on screen 700 within a limited time. After the user completes the task, the imaging self-service terminal can display the result, such as success or failure, on its display unit.

[0098] After participating in this math problem-solving activity, users can receive rewards based on their results. For example, users who successfully solve the math problem can receive free course vouchers from websites that offer online educational content, or additional photo vouchers or specific photo frames that can be used at the imaging self-service terminal.

[0099] Figure 8a is an exemplary schematic diagram illustrating an embodiment of interactive advertising content based on identifying different topic items that customers can engage with, according to the present disclosure.

[0100] In one embodiment of this disclosure, after taking a photo via an imaging self-service terminal, when printing the photo, the imaging self-service terminal can display several portrait photos 810, 820, 830, and 840 on a monitor. For example, the screen can display portrait photos 810, 820, and 830 of members of a specific idol group, as well as portrait photos 840 of people who are not members of that idol group. Users can select the least relevant portrait photo from the displayed portrait photos 810, 820, 830, and 840 through the imaging self-service terminal's interface. After the user selects a portrait photo, the imaging self-service terminal can display a task result such as success or failure on the display unit.

[0101] Users can receive rewards based on their results in this "find the difference" game. For example, users who successfully identify the least relevant person can receive a special photo frame that simulates a photo with the corresponding idol group.

[0102] Figure 8b is an exemplary schematic diagram illustrating customer-engageable interactive advertising content based on timing-matching themes according to one embodiment of the present disclosure.

[0103] In one embodiment of this disclosure, after taking a photo via an imaging self-service terminal, when printing the photo, the imaging self-service terminal can display a dynamic image 850 and a still image 860 as timing matching targets via a display unit. As time progresses, the dynamic image 850 moves towards the still image 860 at the same or variable speed. The user can press a button included in the imaging self-service terminal interface to input timing matching at the moment when they believe the dynamic image 850 and the still image 860 are completely overlapped. When the imaging self-service terminal receives the user's timing matching input, it can display the task result, such as whether the task was successful and / or the degree of timing matching, via the display unit. After performing the timing matching, the user can receive a reward based on the result. For example, a user who successfully inputs the correct timing can receive a specific photo frame simulating a photo with a corresponding idol group.

[0104] although Figure 6 Figure 8 has illustrated exemplary interactive advertising content that customers can participate in, which can be provided through an imaging self-service terminal. However, this disclosure is not limited to this, and more diverse interactive content can be provided through cooperation with advertisers. In one embodiment of this disclosure, as advertising content for a specific mobile game, the imaging self-service terminal can provide content that allows users to directly control the mobile game character to play simple mini-games, such as puzzles, rhythm games, shooting games, etc. In another embodiment of this disclosure, as advertising content for a specific foundation or association, the imaging self-service terminal can provide content involving guessing the location or logo of the foundation or association. In yet another embodiment of this disclosure, the imaging self-service terminal can provide content that allows users to vote for a specific idol group or a specific character.

[0105] This type of interactive advertising content, which allows customers to participate, can increase user interest and immersion compared to conventional passive advertising content. Furthermore, by providing users with an identification code after content execution, it offers additional opportunities to access related content, thereby maximizing advertising effectiveness. In addition, since user information can be collected through imaging self-service terminals or user terminals when rewards are offered based on the results of interactive advertising content, it is also expected to be effective in collecting information from users who are highly interested in the content.

[0106] Figures 9a and 9b schematically illustrate the overall execution steps of providing interactive advertising content in an imaging self-service terminal system according to one embodiment of the present disclosure. The imaging self-service terminal system for providing interactive advertising content according to one embodiment of the present disclosure may include an imaging self-service terminal 910, a server system 920, and a user terminal 930, wherein the server system 920 may be configured to include a terminal server 921, a CMS server 922, a storage server 923, a mobile server 924, and an advertising server 925. Although the self-service terminal server 921, CMS server 922, storage server 923, mobile server 924, and advertising server 925 are shown as independent components in the figures, the present disclosure is not limited thereto; two or more servers shown may be combined into a single server, or each server shown may be implemented as a module within the server system 920.

[0107] Referring to Figure 9a, the steps of providing interactive advertising content to users via the imaging self-service terminal 910 through communication between the imaging self-service terminal 910 and the server system 920 are illustrated.

[0108] In S901, after a user takes a photo through the imaging self-service terminal 910, the imaging self-service terminal 910 can transmit the user ID and the photo or video taken by the user to the CMS server 922.

[0109] In S902, the CMS server 922 can verify the user ID and photo image data received from the imaging self-service terminal 910 to update the corresponding user information, and can request the storage server 923 to upload the corresponding data.

[0110] In S903, storage server 923 can store data requested to be uploaded from CMS server 922 and send a URL link used to access the stored data back to CMS server 922.

[0111] In S904, the CMS server 922 can send a message indicating that the photo / video upload is complete, along with a URL link for accessing the stored data, to the imaging self-service terminal 910.

[0112] In S905, the imaging self-service terminal 910 can use the received stored URL link to generate an identification code and start the printing process of the captured photo image.

[0113] In S906 and S907, the imaging self-service terminal 910 can request and receive interactive advertising content to be provided to the user from the advertising server 925 during the photo printing process. In one embodiment of this disclosure, the imaging self-service terminal 910 can pre-store multiple interactive advertising contents received from the advertising server 925 within the imaging self-service terminal 910, and select the interactive advertising content to be provided to the user from the stored multiple interactive advertising contents based on a predetermined order and / or predetermined conditions.

[0114] In S908, the imaging self-service terminal 910 can provide users with selected interactive advertising content. Users can participate in the interactive advertising content through the interface of the imaging self-service terminal 910.

[0115] In S909, when the printing process of the captured photo is completed, the imaging self-service terminal 910 can transmit the user ID and the user's participation result in the interactive advertising content to the CMS server 922.

[0116] In S910, CMS server 922 can verify user ID and content participation results to update the corresponding user information, and can request storage server 923 to upload user content participation result data.

[0117] In S911, the imaging self-service terminal 910 can provide rewards to users based on an identification code containing a URL link for accessing the data storage location of the captured photos and / or user participation in interactive advertising content. In one embodiment of this disclosure, the user can use the identification code to query the obtained rewards. In one embodiment of this disclosure, the identification code may include a barcode, QR code, etc.

[0118] Although the process of providing interactive advertising content to users has been described based on the online state of communication between the imaging self-service terminal 910 and the server system 920, this disclosure is not limited thereto, and the imaging self-service terminal 910 can operate independently even in an offline state where communication with the server system 920 is impossible. For example, if the imaging self-service terminal 910 cannot communicate with the server system 920, it can provide the user with an address printed on paper in primary key format, and when accessed via the corresponding QR code, it can display a message that the photo cannot be downloaded due to the current server response delay, requesting the user to retry after a period of time. Additionally, when the imaging self-service terminal 910 reconnects to the network or the server system 920 responds normally, it can upload data for each link stored in local storage, thereby allowing the user to download photos, etc., when accessed via the corresponding QR code.

[0119] Referring to Figure 9b, the process of providing content related to the interactive advertisements that the user has participated in is illustrated through communication between the server system 920 and the user terminal 930.

[0120] In S921, the user terminal 930 can parse the identification code received in S911 of Figure 9a and store the parsing result.

[0121] In S922, user terminal 930 can transmit user ID and resolution results to CMS server 922.

[0122] In S923, the CMS server 922 can verify the received user ID and the parsing result, and transmit the corresponding user information to the mobile server 924. In one embodiment of this disclosure, the user information may include the user's imaging self-service terminal usage history, interactive advertising content provided to the user, the results of the user's participation in the interactive advertising content, and related rewards.

[0123] In S924 and S925, the mobile server 924 may request resources from the storage server 923 based on the user information received in S923 to provide content associated with the interactive advertisement in which the user has participated. In one embodiment of this disclosure, the storage server 923 may pre-store the required resources received from the advertising server.

[0124] In S926, the mobile server 924 can provide the user terminal 930 with content linked to the interactive advertising content that the user has participated in through the imaging self-service terminal 910. In one embodiment of this disclosure, the linked content may be a screen allowing the user to query rewards based on the results of participation in the interactive advertising content. In another embodiment of this disclosure, the linked content may be advertising content that is the same as or similar to the interactive advertising content. In yet another embodiment of this disclosure, the linked content may be a website offering products and / or services related to the interactive advertising content.

[0125] Figure 10 This illustrates one embodiment of the present disclosure that can be provided by Figure 1 A block diagram illustrating an exemplary hardware configuration of a server system or the individual servers contained within that server system.

[0126] like Figure 10 As shown, server 1000 may include at least one processor 1010, memory 1020, peripheral interface 1030, power supply circuit 1040, and communication facilities 1050.

[0127] The memory 1020 may include, for example, high-speed random access memory, disk, SRAM, DRAM, ROM, flash memory, or non-volatile memory. The memory 1020 may contain software modules, instruction sets, or various types of data required for the operation of the server 1000.

[0128] At this time, access to memory 1020 by other components such as processor 1010 or peripheral interface 1030 can be controlled by processor 1010.

[0129] Peripheral interface 1030 can connect input and / or output peripheral devices of server 1000 to processor 1010 and memory 1020. Processor 1010 can execute software modules or instruction sets stored in memory 1020 to perform various functions and process data for server 1000.

[0130] The power supply circuit 1040 may supply power to all or some of the components of the server 1000. For example, the power supply circuit 1040 may include a power management system, one or more power sources (such as batteries or alternating current (AC)), a charging system, a power failure detection circuit, a power converter or inverter, a power status indicator, or any other components for generating, managing, and distributing power.

[0131] The communication facility 1050 can communicate with other computing devices (such as operating devices and user devices) through at least one external port.

[0132] Alternatively, as needed, the communication facility 1050 can communicate with other computing devices by transmitting and receiving RF signals (also known as electromagnetic signals, including radio frequency circuits).

[0133] Figure 10 This is only an implementation scheme for configuring server 1000, and server 1000 may have a combination of two or more components, omitting... Figure 10 The shown parts or components Figure 10 The configuration or arrangement of additional components is not shown. The components that the server 1000 may include may be implemented by hardware, software or a combination thereof, including one or more integrated circuits dedicated to signal processing or applications.

[0134] The programs executed by the terminals and servers described in this disclosure can be implemented by hardware components, software components, or a combination of hardware and software components. These programs can be executed by any system capable of executing computer-readable instructions.

[0135] Software may include computer programs, code, instructions, or one or more combinations thereof, and may configure processing devices to operate as desired, or to command processing devices independently or jointly. Software may be implemented as a computer program stored on a computer-readable storage medium. Computer-readable storage media include, for example, magnetic storage media (such as read-only memory (ROM), random access memory (RAM), floppy disks, hard disks, etc.) and optical reading media (such as CD-ROMs, digital versatile optical discs (DVDs)). Computer-readable storage media may be distributed across network-connected computer systems, thereby allowing computer-readable code to be stored and executed in a distributed manner. This medium may be read by a computer, stored in memory, and executed by a processor.

[0136] Computer-readable storage media may be provided in the form of non-transitory storage media. Here, "non-transitory" means only that the storage medium does not contain signals and has a physical form, and does not distinguish whether the data is stored semi-permanently or temporarily on the storage medium.

[0137] Additionally, the program according to embodiments of this disclosure may be provided as part of a computer program product. The computer program may be traded as a product between a seller and a buyer. The computer program may include software programs and computer-readable storage media storing the software programs. For example, the computer program may include a product in the form of a software program (e.g., a downloadable application) distributed electronically through a manufacturer's device or an electronic marketplace (such as the Google Play Store or Apple App Store). For electronic distribution, at least a portion of the software program may be stored on a storage medium or temporarily generated. In this case, the storage medium may be the storage medium of a manufacturer's server, an electronic marketplace server, or a relay server temporarily storing the software program.

[0138] In a system comprising servers and devices, the computer program may include the storage medium of the server or the storage medium of the device. Alternatively, if a third-party device (such as a smartphone) communicates with the server or device, the computer program may include the storage medium of the third-party device. Alternatively, the computer program may include the software program itself transferred from the server to the device or the third-party device, or from the third-party device to the device. In this case, one of the server, device, or third-party device may execute the computer program to perform the method according to embodiments of the present disclosure. Alternatively, two or more executable computer programs from the server, device, and third-party device may implement the method according to embodiments of the present disclosure in a distributed manner. For example, the server may execute a computer program stored on the server to control devices communicatively connected to it, thereby performing the method according to embodiments of the present disclosure. As another example, a third-party device may execute a computer program to control devices connected to and communicating with it, thereby performing the method according to embodiments of the present disclosure. When a third-party device executes a computer program, it may download and run it from the server. Alternatively, the third-party device may execute a computer program provided in a pre-loaded state to perform the method disclosed in this embodiment.

[0139] Although the embodiments have been described above with reference to limited embodiments and accompanying drawings, those skilled in the art can make various modifications and variations based on the provided description. For example, the described techniques may be performed in a different order, and / or the described computer systems or modules may be combined or assembled in a different manner, or replaced or substituted by other components or equivalents, while still achieving the appropriate results.

[0140] Explanation of reference numerals in the attached figures 110 Imaging Self-Service Terminal 120 server system 121 Self-Service Terminal Server 122CMS server 123 Storage Server 124 Mobile Server 125 Advertising Server 130 Advertiser Server 140 user terminals

Claims

1. A method for providing photo services and interactive advertising content for a device, the method comprising: A photo guide screen is displayed to help you select the selfie mode; Take a photo based on the selected selfie mode; print the photo; select interactive advertising content to provide to the user; Provides selected interactive advertising content along with the printed photos; as well as Rewards and identification codes are provided based on user engagement with the interactive advertising content.

2. The method according to claim 1, The selection of the interactive advertising content includes selecting the interactive advertising content based on user information including the user's gender, age, and usage history.

3. The method according to claim 1, in, Selecting the interactive advertising content includes selecting the interactive advertising content based on one or more of the following: the region, area, branch, time, and whether a promotional event is being held, and the frame, photo information, camera type, composition type, and background color information selected by the user in the imaging self-service terminal.

4. The method according to claim 1, in, The interactive advertising content includes at least one of the following: a football game, a math problem-solving game, a spot-the-difference game, a celebrity popularity poll, and a timing match game.

5. The method according to claim 1, in, The identifier includes a URL link to the website that provides the linked content for the interactive advertising content.

6. The method according to claim 1, The reward includes a specific photo frame for taking photos, which can be used at the imaging self-service terminal.

7. The method according to claim 5, in, The reward includes points redeemable on the website that provides the linked content.

8. A non-transitory computer-readable recording medium comprising a computer program for performing the method according to any one of claims 1 to 7.

9. An imaging self-service terminal for providing interactive advertising content, comprising: Display unit; Interface unit; Imaging unit; Output unit; as well as Control unit The control unit includes a memory and one or more processors that execute programs loaded in the memory. The procedure includes: Instructions for displaying a photo guide screen for selecting a selfie mode via the display unit; Instructions for taking a photo using the imaging unit based on the selected selfie mode; Instructions for printing the captured photograph through the output unit; Instructions for selecting interactive advertising content to be provided to the user; Instructions for providing selected interactive advertising content via the display unit while printing the photographs taken; and Instructions for providing rewards and identification codes based on user engagement with the provided interactive advertising content.

10. The apparatus according to claim 9, The selection of the interactive advertising content is based on user information, including the user's gender, age, and usage history.

11. The apparatus according to claim 9, in, The interactive advertising content includes at least one of the following: a football game, a math problem-solving game, a spot-the-difference game, a celebrity popularity poll, and a timing match game.

Images