A rural science popularization service method combining flow exhibition and digital technology

Abstract

The application discloses a kind of rural science popularization service method of flow exhibition combined with digital technology, belong to rural science popularization digital technology field.The present application builds rural science popularization demand database and science popularization resource library by digital investigation, relies on intelligent matching algorithm to generate village special customization flow exhibition scheme, breaks the regional limit of traditional fixed science popularization position using modular flow exhibition equipment, combined with touch interaction, VR experience, cloud synchronization and other digital technologies to carry out offline interactive science popularization, while realizing science popularization service extension through online digital channel, finally, through big data evaluation model, complete science popularization effect quantitative analysis and service scheme iteration optimization, form complete rural science popularization service closed loop.

Description

Technical Field

[0001] This invention belongs to the fields of rural science popularization services, digital cultural tourism and mobile display technology. Specifically, it relates to an optimization method for rural science popularization services that integrates mobile exhibition mode with digital intelligent technology. It is applicable to diverse rural science popularization scenarios such as popularization of scientific knowledge at the grassroots level, promotion of agricultural technology, popularization of rural civilization, and popularization of emergency safety. Background Technology

[0002] Rural science popularization is a core measure to improve villagers' scientific literacy, empower rural industrial development, and promote rural cultural revitalization. Currently, rural science popularization services in China generally suffer from numerous shortcomings, severely restricting the effectiveness and coverage of science popularization. First, traditional science popularization relies heavily on static venues such as fixed rural cultural stations and science bulletin boards. These locations are fixed, and content updates are lagging, making it difficult for villagers in remote villages and scattered households to participate conveniently. This results in fragmented coverage and low penetration rates, failing to adapt to the dispersed and geographically vast characteristics of rural areas. Second, existing rural science popularization methods are limited, mainly consisting of posters, leaflets, and offline lectures. The content is often dry and lacks interactivity. Targeted science popularization content relevant to agricultural production and rural life is scarce, leading to low villager participation and insufficient conversion rates.

[0003] Meanwhile, existing mobile science popularization services mostly use standardized exhibition equipment and content, failing to adapt to the unique industrial characteristics, folk customs, and villagers' cognitive levels of different villages. This results in a "one-size-fits-all" approach and poor accuracy in science popularization. Furthermore, traditional mobile science popularization lacks digital technology support, making it impossible to dynamically update content, collect audience data, trace the effects of science popularization, or deliver personalized content. The services operate in a rudimentary, data-less, and feedback-less manner, making it difficult to form a closed-loop service system.

[0004] In existing technologies, digital science popularization is mostly concentrated in urban markets and online platforms, leaving a gap in mobile digital science popularization solutions for rural scenarios. These solutions fail to fully integrate the flexibility of mobile exhibitions with the intelligent and precise advantages of digital technology, thus failing to effectively address industry pain points such as uneven coverage, rigid content, weak interaction, and difficulty in quantifying results in rural science popularization. Therefore, there is an urgent need for a rural science popularization service method that adapts to rural scenarios, allows for dynamic iteration, provides precise services, and offers quantifiable traceability, combining mobile exhibitions with digital technology. Summary of the Invention

[0005] 3.1 Purpose of the Invention

[0006] This invention aims to overcome the shortcomings of existing rural science popularization services, such as fixed, homogenized, static, and lacking data closure. It provides a rural science popularization service method that combines mobile exhibitions with digital technology. By relying on mobile exhibitions to break geographical space limitations, and combining digital intelligent management, content adaptation, interactive dissemination, and data traceability technologies, it achieves full coverage of rural science popularization, customized content, intelligent services, and quantifiable results, thereby comprehensively improving the interest, relevance, and effectiveness of rural science popularization.

[0007] 3.2 Technical Solution

[0008] To achieve the above objectives, this invention provides a rural science popularization service method combining mobile exhibitions with digital technology, comprising the following steps:

[0009] S1. Digital Survey and Database Construction of Rural Science Popularization Needs: Rural science popularization service areas are pre-divided, and digital surveys are conducted targeting the leading industries, age structure of villagers, pain points in science popularization needs, and folk cultural characteristics of each area. Data on science popularization needs across multiple dimensions, including agricultural technology, fire safety, health and wellness, legal knowledge, rural civilization, and ecological protection, is collected through a combination of online questionnaires, offline visits, and village / town data collection. The collected data is then categorized and tagged to construct a rural science popularization needs database. Simultaneously, a standardized science popularization resource library is built to store digital science popularization content in various formats, including text, short videos, animations, audio, and interactive courseware, enabling intelligent matching of needs data with science popularization resources.

[0010] S2. Generation of Customized Mobile Exhibition Plans: Based on a database of rural science popularization needs, a digital matching algorithm is used to generate exclusive mobile exhibition plans for different service villages. The exhibition plan includes a customized list of science popularization content, a combination of exhibition modules, exhibition duration, interactive activity formats, and a tour route plan. Modular and assembleable mobile exhibition equipment is used, which can flexibly adjust the exhibition layout according to the size of the village site and the scale of the service population, abandoning the traditional fixed exhibition mode and adapting to diverse exhibition scenarios such as rural squares, village committee courtyards, fields, and rural schools.

[0011] S3. Digital Mobile Science Popularization Exhibition: Offline science popularization services are carried out by relying on mobile exhibition carriers. The exhibition process integrates a variety of digital interactive methods, including touch screen interactive science popularization, VR simple scene experience, voice science popularization broadcast, and QR code self-learning; at the same time, the digital real-time data collection function is enabled to automatically record behavioral data such as the number of people present, the content viewed by villagers, interactive operations, and key science popularization sections, so as to realize the full digital traceability of the science popularization service process.

[0012] S4. Online and Offline Integration for Extended Science Popularization: After the offline mobile exhibition concludes, the core science popularization content, extended learning materials, and science popularization Q&A database of this exhibition will be pushed through digital channels such as WeChat mini programs and rural communities. Lightweight science popularization content in audio and short videos will be pushed to the elderly and those with low education levels, while professional agricultural technology science popularization materials will be pushed to planting and breeding practitioners. This will achieve precise science popularization in a tiered and categorized manner, breaking the time and space limitations of offline exhibitions and extending the science popularization service cycle.

[0013] S5. Digital Evaluation and Iterative Optimization of Popular Science Effectiveness: Establish a popular science effectiveness evaluation model, combining offline behavioral data, online learning data, villager feedback data, and village and town popular science satisfaction data to quantitatively evaluate the effectiveness of this popular science service from four dimensions: coverage, participation, recognition, and practicality; iteratively update the content of the popular science resource library based on the evaluation results, optimize the mobile exhibition route, exhibition modules, and interactive forms, and form a closed-loop digital popular science service system of "demand survey - customized exhibition - on-the-ground service - data evaluation - iterative optimization".

[0014] 3.3 Preferred Solution

[0015] Furthermore, the tagging process described in S1 includes audience tags, industry tags, demand tags, and regional tags. Audience tags are divided into teenagers, middle-aged and elderly people, agricultural practitioners, and returning entrepreneurs. Industry tags correspond to the leading rural industries such as planting, breeding, rural cultural tourism, and handicrafts. Demand tags correspond to basic science popularization, interest-based science popularization, and policy-based science popularization, ensuring the accuracy of content matching.

[0016] Furthermore, the mobile exhibition equipment described in S2 is a mobile, lightweight, and modular device that does not require fixed installation and can be quickly disassembled and transported. It is suitable for non-standard exhibition venues in rural areas. The device is equipped with a smart terminal that can synchronize cloud-based science popularization resources in real time and supports one-click content updates. There is no need to manually replace posters and display boards, which greatly reduces the operating costs of science popularization.

[0017] Furthermore, the evaluation model described in S5 can automatically generate science popularization service reports, and statistically analyze the science popularization coverage rate, popular science popularization content, and unmet needs of each village, providing data support for subsequent science popularization service planning and rural cultural construction decisions.

[0018] 3.4 Beneficial Effects

[0019] Compared with the prior art, the present invention has the following significant advantages:

[0020] 1. Wider coverage: This invention adopts a mobile modular exhibition model, breaking through the geographical limitations of traditional fixed science popularization venues. It can reach remote natural villages and fields, achieving full coverage of science popularization in rural areas and solving the industry pain points of uneven distribution of science popularization resources in rural areas and lack of science popularization in remote areas.

[0021] 2. Higher accuracy in popular science: Through digital demand surveys and intelligent matching algorithms, customized popular science is achieved, with "one solution for each village and one type of content for each group of people". This abandons the traditional homogeneous popular science model, aligns with the actual development of rural industries and the lives of villagers, and greatly improves the practicality of popular science content.

[0022] 3. Enhanced interactivity and engagement: Integrating digital technologies such as touch interaction, VR experience, QR code learning, and voice broadcasting, it breaks away from the traditional static and one-way science popularization model, adapts to the learning habits of villagers of different ages and educational backgrounds, and effectively enhances villagers' enthusiasm for participating in science popularization.

[0023] 4. Form a complete service loop: Through full-process digital data collection, quantitative evaluation of effects, and iterative optimization of content, solve the problems of traditional science popularization such as lack of data, lack of feedback, and difficulty in optimization, and realize the refined, intelligent and sustainable operation of science popularization services.

[0024] 5. Lower operating costs: Digital cloud content is updated in real time, eliminating the need for frequent replacement of physical display boards and materials. Modular mobile equipment is easy to assemble and disassemble and highly reusable, significantly reducing the manpower, material, and maintenance costs of rural science popularization, and meeting the low-cost science popularization operation needs of grassroots rural areas. Detailed Implementation

[0025] This invention provides a method for rural science popularization services that combines mobile exhibitions with digital technology. The specific implementation steps are as follows:

[0026] Step 1: Establish a digital infrastructure for rural science popularization. Select several administrative villages under the jurisdiction of townships as pilot projects. Collect data on each village's population structure, leading industries, past science popularization feedback, and villagers' science popularization needs through a digital survey system. Classify all data using multi-dimensional tags and input them into a rural science popularization needs database. Simultaneously, build a cloud-based science popularization resource library, integrating digital science popularization resources on agricultural planting and breeding techniques, rural fire safety, health protection for the elderly, science education for teenagers, rural ecological protection, and interpretation of pro-agricultural policies. Label resources accordingly and establish intelligent matching rules between needs and resources.

[0027] Step Two: Customizing Mobile Science Popularization Exhibition Plans. Based on the tag data of the pilot villages, the system automatically matches the optimal science popularization resources and generates customized exhibition plans. For example, for villages dominated by the planting industry, the focus is on matching agricultural science popularization content such as crop pest and disease control, scientific fertilization, and water-saving irrigation; for villages with severe aging populations, the focus is on science popularization content such as health and wellness, anti-fraud and fraud prevention, and home safety; for rural tourism villages, the focus is on science popularization content such as cultural and tourism service standards, ecological protection, and civilized service. Simultaneously, the system plans the placement and layout of modular exhibition equipment, the mobile service time, and the forms of interactive activities based on the size of the village site.

[0028] Step 3: Implementing Digital Mobile Exhibition Services. Lightweight, modular mobile exhibition equipment is transported to the target villages, quickly assembled and debugged, and integrated into a cloud system to synchronize customized science popularization content. Offline science popularization services are then conducted. Villagers can independently browse science popularization images and texts, watch science popularization videos, and participate in science popularization quizzes through the equipment's touchscreen. They can also experience agricultural production and disaster prevention and mitigation simulation scenarios through simple VR equipment, and listen to science popularization content through the voice broadcast function. The equipment's backend collects data in real time, including the number of attendees, browsing time, popular content, and interaction participation rate, automatically recording the data without manual statistics.

[0029] Step Four: Extending Science Popularization Services Digitally. After the offline exhibition concludes, the core knowledge points, supplementary learning materials, and science popularization exercises will be precisely pushed to villagers through village-level WeChat groups and science popularization mini-programs. For elderly villagers who are not familiar with smart devices, village officials will conduct one-on-one brief explanations, and audio science popularization materials will be saved for subsequent loop playback. Lightweight online science popularization pushes will continue for 7 days to consolidate the offline science popularization effect and extend the effectiveness of science popularization services.

[0030] Step Five: Evaluation and Iterative Optimization of Science Popularization Effectiveness. The system summarizes offline exhibition data, online learning data, and villager feedback questionnaire data, and uses an evaluation model to quantify the coverage, participation, satisfaction, and practical value of this science popularization service. Content with low villager attention and poor feedback practicality is eliminated and optimized, while science popularization content with high-frequency villager needs and urgent industry needs is supplemented and updated. At the same time, based on the science popularization coverage of each village, the route of the next phase of mobile exhibition is optimized, prioritizing coverage of villages without science popularization, and continuously improving the closed loop of science popularization services.

[0031] Repeat the above steps to complete the cyclical science popularization service in all villages within the region, continuously iterate and optimize the science popularization content and service model, and realize the normalization, intelligence and precision of rural science popularization services.

[0032] Claims

[0033] 1. A method for rural science popularization services that combines mobile exhibitions with digital technology, characterized by comprising the following steps:

[0034] S1. Digital Survey and Database Construction of Rural Science Popularization Needs: Divide rural science popularization service areas, collect data on the industrial characteristics, population structure, and science popularization needs of villages in each area, label and classify the data, and construct a rural science popularization needs database; build a standardized cloud-based science popularization resource library to store multi-format digital science popularization content, and establish intelligent matching rules between demand data and science popularization resources.

[0035] S2. Generation of Customized Mobile Exhibition Plans: Based on the rural science popularization needs database, a digital matching algorithm is used to generate exclusive mobile exhibition plans for different villages. The exhibition plan includes a customized list of science popularization content, a combination of exhibition modules, exhibition duration, interactive forms, and a tour route. Modular and assembleable mobile exhibition equipment is used to adapt to diverse rural exhibition scenarios.

[0036] S3. Digital Mobile Science Popularization Exhibition: Offline science popularization services are carried out through the mobile exhibition equipment, integrating digital interactive methods such as touch interaction, VR experience, voice broadcast, and QR code learning; at the same time, real-time data on villagers' participation in science popularization is collected to achieve digital traceability of the service process;

[0037] S4. Online and offline integrated science popularization extension: After the offline exhibition ends, customized science popularization extension materials are pushed out in layers through digital channels, and differentiated and lightweight science popularization content is matched for different groups to extend the science popularization service cycle;

[0038] S5. Digital evaluation and iterative optimization of science popularization effects: By setting up an evaluation model, the effectiveness of science popularization services is quantified in multiple dimensions. Based on the evaluation results, science popularization resources are updated iteratively, exhibition plans and touring routes are optimized to form a closed-loop science popularization service system.

[0039] 2. The method for rural science popularization services that combines mobile exhibitions with digital technology according to claim 1, characterized in that the tagging process in S1 includes population tags, industry tags, demand tags, and regional tags. The population tags include teenagers, middle-aged and elderly people, agricultural practitioners, and people returning to their hometowns to start businesses. The industry tags correspond to the leading rural industries of planting, breeding, rural cultural tourism, and handicrafts.

[0040] 3. The method for rural science popularization services that combines mobile exhibitions with digital technology according to claim 1, characterized in that the mobile exhibition equipment in S2 is a lightweight modular device that can be quickly disassembled and transported, equipped with a smart terminal, which can synchronize cloud-based science popularization resources in real time and support one-click digital updates of science popularization content.

[0041] 4. The rural science popularization service method combining mobile exhibitions with digital technology according to claim 1, wherein the behavioral data in S3 includes the number of attendees, content browsing records, interactive operation data, and data on key science popularization sections.

[0042] 5. The method for rural science popularization services that combines mobile exhibitions with digital technology according to claim 1, characterized in that the digital channels in S4 include science popularization mini-programs and village-level communities, and the differentiated and lightweight science popularization content includes audio and short video content for the elderly and those with low education levels, and professional technical science popularization materials for agricultural practitioners.

[0043] 6. The method for rural science popularization services that combines mobile exhibitions with digital technology according to claim 1, characterized in that the evaluation model in S5 quantifies the effectiveness of science popularization services from four dimensions: coverage, participation, recognition, and practicality, and automatically generates a science popularization service analysis report to provide data support for rural science popularization service planning.

Claims

1. A method for rural science popularization services that combines mobile exhibitions with digital technology, characterized in that: Includes the following steps: S1. Digital Survey and Database Construction of Rural Science Popularization Needs: Divide rural science popularization service areas, collect data on the industrial characteristics, population structure, and science popularization needs of villages in each area, label and classify the data, and construct a rural science popularization needs database; build a standardized cloud-based science popularization resource library to store multi-format digital science popularization content, and establish intelligent matching rules between demand data and science popularization resources. S2. Generation of Customized Mobile Exhibition Plans: Based on the rural science popularization needs database, a digital matching algorithm is used to generate exclusive mobile exhibition plans for different villages. The exhibition plan includes a customized list of science popularization content, a combination of exhibition modules, exhibition duration, interactive forms, and a tour route. Modular and assembleable mobile exhibition equipment is used to adapt to diverse rural exhibition scenarios. S3. Digital Mobile Science Popularization Exhibition: Offline science popularization services are carried out through the mobile exhibition equipment, integrating digital interactive methods such as touch interaction, VR experience, voice broadcast, and QR code learning; at the same time, real-time data on villagers' participation in science popularization is collected to achieve digital traceability of the service process; S4. Online and offline integrated science popularization extension: After the offline exhibition ends, customized science popularization extension materials are pushed out in layers through digital channels, and differentiated and lightweight science popularization content is matched for different groups to extend the science popularization service cycle; S5. Digital evaluation and iterative optimization of science popularization effects: By setting up an evaluation model, the effectiveness of science popularization services is quantified in multiple dimensions. Based on the evaluation results, science popularization resources are updated iteratively, exhibition plans and touring routes are optimized to form a closed-loop science popularization service system.

2. The rural science popularization service method combining mobile exhibitions with digital technology according to claim 1, characterized in that, The tagging process described in S1 includes population tags, industry tags, demand tags, and regional tags. The population tags include teenagers, middle-aged and elderly people, agricultural practitioners, and people returning to their hometowns to start businesses. The industry tags correspond to the leading rural industries of planting, breeding, rural cultural tourism, and handicrafts.

3. The rural science popularization service method combining mobile exhibitions with digital technology according to claim 1, characterized in that, The mobile exhibition equipment described in S2 is a lightweight, modular device that can be quickly disassembled and transported. It is equipped with a smart terminal, which can synchronize cloud-based science popularization resources in real time and support one-click digital updates of science popularization content.

4. The rural science popularization service method combining mobile exhibitions with digital technology according to claim 1, characterized in that, The behavioral data mentioned in S3 includes the number of attendees, content browsing history, interactive operation data, and data on the key science popularization sections.

5. The rural science popularization service method combining mobile exhibitions with digital technology according to claim 1, characterized in that, The digital channels mentioned in S4 include science popularization mini-programs and village-level communities. The differentiated and lightweight science popularization content includes audio and short video content for the elderly and those with low levels of education, as well as professional technical science popularization materials for agricultural practitioners.

6. The rural science popularization service method combining mobile exhibitions with digital technology according to claim 1, characterized in that, The evaluation model described in S5 quantifies the effectiveness of science popularization services from four dimensions: coverage, participation, recognition, and practicality. It automatically generates science popularization service analysis reports, providing data support for rural science popularization service planning.