Pop up mirror box with storage compartment

Abstract

A box (1) comprising: a generally tubular sleeve (100) defining a through passage (110) and comprising a first catch (120) projecting into the through passage (110); a planar divider (200) extending across said passage (110); a belt (300) extending around said divider (200) in a continuous loop; a pop-up member (400) extending into the passage (110) and comprising: an attachment portion (422) attached to the belt (300); a forward portion (421) comprising: a mirrored surface (410); and a second catch (430) arranged to engage with the first catch (120) in use; and a hinge (423) located between the attachment portion (422) and the forward portion (421) such that the forward portion (421) can rotate in use relative to the attachment portion (422); and a tray member (500) attached to the belt (300) and extending into the passage (110); such that as the tray member (500) is moved out of the passage (110) in a first direction (A) the pop-up member (400) moves out of the passage in a second direction (B) opposite to the first direction (A) and the first (120) and second (430) catches engage such that the forward portion (421) is rotated around the hinge (423) relative to the attachment portion (422); and as the tray member (500) is moved into the passage (110) in the second direction (B) the pop-up member (400) moves into the passage (110) in the first direction (A).

Description

[0001] POP UP MIRROR BOX WITH STORAGE COMPARTMENT

[0002] FIELD

[0003] The present invention relates to the field of personal and cosmetic products. More specifically, the present invention relates to the field of portable or travel mirrors and packaging for products such as make-up, contact lenses and other personal products for which it is advantageous to use a mirror when applying.

[0004] BACKGROUND

[0005] It is advantageous to use a mirror when applying make-up to the face, inserting contact lenses in the eyes or applying other products such as suncream or hair wax. Mirrors are beneficial when using these products as they allow the user to see where the product is being applied and / or ensure sufficient coverage of the product on their face. Furthermore, when applying products for aesthetic reasons, such as make-up, it is very important to the user to ensure that the make-up looks as desired when applied to the face. Mirrors have been used for these reasons, and for other applications, for decades, as is well known.

[0006] A problem with mirrors is that they are often in fixed locations such as bathrooms. However, it is becoming more and more common for personal products to be applied whilst people are away from home or their workplace, where fixed mirrors are commonly found. In this connection it is becoming more common to carry a small mirror together with make-up or other personal products, to allow their accurate application away from fixed mirrors. For example, it is common for people to apply make-up on trains when commuting using a make-up palette and a portable mirror.

[0007] There are several problems with carrying a portable mirror and a make-up palette. Firstly, it is easy for the mirror and make-up to become separated, for example for the mirror to become lost. Secondly, portable mirrors often have their mirrored surface exposed, which can easily become scratched or damaged thereby impacting the ability to properly use the mirror. Furthermore, it is often difficult to find a suitable place to stand the mirror when it is in use such that it is both secure (i.e. does not fall over) and is also in an optimal position for use such that the user can apply the personal product using the mirror. In this connection, the user of the mirror can become very frustrated if attempting to apply make-up or insert contact lenses for example and the mirror repeatedly falls over or moves out of optimal position for the user seeing their face or eyes.

[0008] Prior art make-up palettes typically have a flip closure lid which covers the make-up product when not in use. In some prior art examples the lid is provided with an internal mirror.

[0009] In some types of packaging, sliding trays have been proposed. For example, in international patent application PCT / GB99 / 04429 a sliding tray packaging is described utilising a central divider and a continuous belt.

[0010] Patent document WO2010 / 018416A2 discloses a retractable mirror comprising: a structure; a mirror movable with respect to the structure, in a first direction, from a retracted position in which the mirror has a first orientation to an extended position in which the mirror has a second orientation that differs from the first orientation; bias means for biasing movement of the mirror from the first orientation into the second orientation; a tab member movable by a user with respect to the structure, in a second direction that differs from the first direction, from a closed position of lesser extension to an open position of greater extension; and drive means connecting the mirror and the tab member such that movement of the tab member in the second direction drives movement of the mirror in the first direction.

[0011] US2017 / 164736 discloses a tray received within a housing aperture. The tray is preferably mounted to the housing by way of a sliding carriage assembly. Levers are mounted to the tray and pivotable between latching and releasing configurations. Latched, the levers prevent removal of the tray from (the carriage and) the housing. When the tray is opened and the levers are in the releasing configuration, the tray is selectively removable from (the carriage and) the housing. On selective re-engagement with (the carriage and) the housing and movement to the closed configuration, lever surfaces are urged by aligning surfaces on (the carriage or) the housing to automatically pivot the levers towards the latching configuration.

[0012] It is an object of the invention to address at least some of the aforementioned problems or to at least provide an alternative to the prior art solutions.

[0013] SUMMARY

[0014] According to a first aspect of the invention, there is provided a box comprising: a generally tubular sleeve defining a through passage and comprising a first catch projecting into the through passage; a planar divider extending across said passage; a belt extending around said divider in a continuous loop; a pop-up member extending into the passage and comprising: an attachment portion attached to the belt; a forward portion comprising: a mirrored surface; and a second catch arranged to engage with the first catch in use; and a hinge located between the attachment portion and the forward portion such that the forward portion can rotate in use relative to the attachment portion; and a tray member attached to the belt and extending into the passage; such that as the tray member is moved out of the passage in a first direction in use the pop-up member moves out of the passage in a second direction opposite to the first direction and the first and second catches engage such that the forward portion is rotated around the hinge relative to the attachment portion; and as the tray member is moved into the passage in the second direction in use the pop-up member moves into the passage in the first direction.

[0015] The box provides a packaging solution wherein the product to be applied by the user is stored with the mirror to be used in the application. This may provide the advantage that the product and mirror cannot become separated and lost. The box may provide an advantage in that the mirror is automatically tilted to a useful angle such that the user can apply a product from the tray member while looking at their reflection in the mirror. The box may be particularly advantageous for use in public transportation. Advantageously, the mirror may not become scratched or damaged when stored. Further advantageously, the mirror may not fall over in use.

[0016] The tray member may comprise at least one storage compartment for storing a product therein. Advantageously, the at least one storage compartment may be used for make-up products and / or contact lenses and / or contact lens solution and / or pharmaceutical products and / or eye-drops and / or skin cream and / or sun cream.

[0017] The box may be moveable between a stowed configuration and an open configuration, wherein in the stowed configuration the storage compartment is entirely within the tubular sleeve and in the open configuration the storage compartment is at least partially out with the tubular sleeve. Advantageously, in the stowed configuration a product within the storage compartment may be securely stowed.

[0018] The box may comprise a cosmetic product or ophthalmic product or dermatological product located within the at least one storage compartment.

[0019] The at least one storage compartment may be configured to be closed by the belt as the tray member is moved into the passage in the second direction. Advantageously this may stop a product within the storage compartment from spilling in transit when the box is closed.

[0020] The generally tubular sleeve may comprise a third catch projecting into the through passage and the tray comprises a fourth catch arranged to engage with the third catch in use such that as the tray member is moved out of the passage in a first direction the third and fourth catches engage to arrest the movement of the tray within the generally tubular sleeve. Advantageously, this may stop overpulling of the tray member. This may provide a more durable and longer lasting box. The hinge may be a living hinge. Advantageously, a living hinge may be easy to form when manufacturing the box. Advantageously, a living hinge may be cheap to form when manufacturing the box.

[0021] The first catch may comprise a mirror cleaning portion, wherein the mirror cleaning portion is configured to engage the mirrored surface as the pop-up member is moved into and / or out of the passage. Advantageously, the mirror cleaning member may keep the mirror clean such that it is suitable for use.

[0022] The mirror cleaning portion may comprise felt.

[0023] The mirror cleaning portion may comprise a recyclable material.

[0024] The mirror cleaning portion may comprise woven paper.

[0025] The forward portion may comprise a bottom layer attached to the hinge and a mirror glued to the bottom layer.

[0026] BRIEF DESCRIPTION OF THE DRAWINGS

[0027] Embodiments of the invention will now be described with reference to the following drawings, in which:

[0028] Figure 1 shows a make-up box comprising a pop-up mirror in a stowed configuration;

[0029] Figure 2 shows an alternative view of the make-up box of Figure 1 in the stowed configuration;

[0030] Figure 3 shows the make-up box of Figure 1 in the stowed configuration in a plan view;

[0031] Figure 4 shows the make-up box of Figure 1 in a first open configuration; Figure 5 shows the make-up box of Figure 1 in a second open configuration where the mirror is tilted;

[0032] Figure 6 shows the make-up box of Figure 1 without the tubular sleeve;

[0033] Figure 7 shows an alternative view of the make-up box of Figure 1 without the tubular sleeve;

[0034] Figure 8 shows the make-up box of Figure 1 without the tubular sleeve in a side view;

[0035] Figure 9 shows the make-up box of Figure 1 in a partially exploded view;

[0036] Figure 10 shows a first exploded detail view of a catch arrangement of the make-up box of Figure 1 ;

[0037] Figure 11 shows a second exploded detail view of the catch arrangement of the make-up box of Figure 1 ;

[0038] Figure 12 shows an exploded view of a portion of the make-up box of

[0039] Figure 1 ;

[0040] Figure 13 shows a cross-sectional view through the make-up box of Figure 1 in the stowed configuration;

[0041] Figure 14 shows a cross-sectional view through the make-up box of Figure 1 in the second open configuration where the mirror tilted;

[0042] Figure 15 shows optional further features of the make-up box of Figures 1 ;

[0043] Figure 16 shows an alternative view of a portion of the make-up box of

[0044] Figure 1 comprising the further optional features shown in Figure 15;

[0045] Figure 17 shows an alternative example of the pop-up member of the make-up box of Figure 1 ; Figures 18 to 20 show alternative views of the alternative pop-up member shown in Figure 17; and

[0046] Figure 21 shows a schematic representative of the alternative pop-up member shown in Figure 17.

[0047] DETAILED DESCRIPTION OF THE DRAWINGS

[0048] Figure 1 shows a make-up box 1 in a stowed configuration. As will be explained in detail, in this stowed configuration, the user is not able to apply make-up because the mirror (not shown in Figure 1 ) and the make-up (not shown in Figure 1 ) are not accessible. To access the mirror and make-up, the user must move the box to an open configuration, as will be explained.

[0049] Still referring to Figure 1 , the box 1 comprises major components of: a tubular sleeve 100; a planar divider 200; a belt 300; a pop-up member 400 and a tray member 500. In the example shown in Figure 1 , the planar divider 200, belt 300, pop-up member 400 and tray member 500 are all visible from the viewpoint provided in Figure 1 . It will be understood that in alternative examples (not shown) some or all of these components may be hidden by one or more of: a flap; a cover; and a hinged portion. In such examples, hiding these components when the box is in the stowed configuration may provide a more elegant or pleasing design. Furthermore, the aforementioned flap, cover or hinge may provide protection for these components such that they are not damaged when the box is carried in a handbag or backpack of a user, for example. Figure 2 shows an alternative view of the box 1 of Figure 1 in the stowed configuration. Figure 3 shows a plan view of the box 1 of Figure 1 in the stowed configuration. Each of the major components and their arrangement together is now explained in more detail.

[0050] The tubular sleeve 100 comprises a top surface 101 , a right surface 102, a left surface 103 and a bottom surface 104. The tubular sleeve 100 defines a through-passage 110 housing all of the other components of the box 1 when the box 1 is in the stowed configuration shown in Figures 1 to 3, save for a pull portion 510 of the tray member 500 which is outside of the tubular sleeve 100 such that it can be easily gripped by a user in use. In this connection, the other components of the box 1 are protected by the tubular sleeve 100 when in the stowed configuration. The tubular sleeve 100 is formed of cardboard in the presently described example. In other examples the tubular sleeve 100 may be formed of other materials.

[0051] Still referring to Figure 1 , the planar divider 200 extends across the through-passage 110, thereby dividing the through-passage 110 into an upper passage 111 and a lower passage 112. The planar divider 200 is formed of cardboard in the presently described example. Still referring to Figure 1 , it can be seen that the belt 300 extends around the planar divider 200, the purpose of which will be explained in more detail later. The pop-up member 400 is housed within the tubular sleeve 100 in the upper passage 111 and the tray member 500 is housed within the tubular sleeve 100 in the lower passage 112. When the pull portion 510 is pulled to move the tray member 500 in a first direction A out of the lower passage 112, the pop-up member 400 moves out of the upper passage 111 in a second direction B, opposite to the first direction A, as will be explained in more detail later.

[0052] Referring to Figure 4, further details of the tray member 500 and pop-up member 400 are now provided. The tray member 500 comprises a first compartment 521 , a second compartment 522 and a third compartment 523. In the presently described example, the first 521 , second 522 and third 523 compartments are arranged such that they can hold different make-up products. As previously mentioned, the specific type of product is not important. In this connection, it will be within the capabilities of a person skilled in the art to design the compartments 521 , 522, 523 such that they are suitable to hold the desired products. Although in the presently described example there are three compartments 521 , 522, 523, it will be understood that in other examples there may be one compartment, two compartments or any number of compartments. Furthermore, the compartments may be removeable in some examples. For example, a compartment may be removable such that the user can lift the compartment out of the tray member 500 for use and then return the compartment to the tray member 500 for storage.

[0053] The pop-up member 400 comprises a mirrored surface. In the presently described example, the mirrored surface is a glass mirror 410. The glass mirror 410 is secured to a bottom layer 420 by adhesive in the presently described example. It will be appreciated that in other examples the mirror 410 may be plastic or acrylic or another suitable material. Furthermore, in other examples the mirror 410 may be secured to the bottom layer 420 by another fastening means. The box 1 is moveable between a stowed configuration (shown in Figures

[0054] 1 to 3), a first open configuration (shown in Figure 4) and a second open configuration (shown in Figure 5). In use, to open the box 1 , the user pulls the pull portion 510 of the tray member 500 thereby moving the box 1 to the first open configuration shown in Figure 4. In this configuration the tray member 500 and pop-up member 400 are protruding from alternate sides of the box 1 . If the user pulls the tray member 500 further, a portion of the pop-up member 400 rotates to a tilted position, as shown in Figure 5. The portion that is arranged to rotate comprises the mirror 410, such that the mirror 410 is tilted into a position where the user can use the mirror 410 when applying products from the tray member 500.

[0055] The internal arrangement provided to allow automatic tilting of the mirror 410 in the second open configuration is now explained firstly with reference to Figures 6 to 8. The tubular sleeve 100 has been excluded from Figures 6 to 8 such that the internal arrangement can be discussed. The belt 300 extends around the planar divider 200 in a continuous loop. Although not shown in the presently described example, the belt 300 may be seated within a cut-out in the side of the planar divider 200, with the cut-out being slightly wider than the belt 300. If required a cut-out can be formed on each side of the divider 200, so that the belt 300 is set back from the edges of the tubular sleeve and cannot be seen in normal use of the box 1 .

[0056] Referring briefly to Figure 13, which shows a cross-sectional view through the box 1 in the stowed configuration, the distance between the opposite ends 310, 320 of the belt 300 defines the maximum total movement of both the tray member 500 and the pop-up member 400. The distance between the opposite ends 310, 320 of the belt 300 must therefore be sufficient such that the travel of the tray member 500 is sufficient to give access to the contents of the first 521 , second 522 and third 523 compartments in use when the box 1 is in the second open configuration.

[0057] Referring again to Figures 6 to 8, the mirror 410 can be seen attached to the bottom layer 420 as previously described. The bottom layer 420 comprises a forward portion 421 and an attachment portion 422. The mirror 410 is attached to the forward portion 421 . Between the forward portion 421 and the attachment portion 422 there is provided a living hinge 423 allowing the forward portion 421 to rotate relative to the attachment portion 422. The living hinge 423 is formed in the presently described example by a weakening of a strip of material across the bottom layer 420. It will be understood that other types of hinges may be used in other examples not described herein, such that the forward portion 421 may rotate relative to the attachment portion 422.

[0058] As can be seen most clearly in Figures 6, 8 and 13, the attachment portion 422 is securely attached to the belt 300. In the presently described example, the attachment of the attachment portion 422 to the belt 300 is provided by first adhesive 600 (shown in Figure 13). The forward portion 421 is not attached to the belt 300 such that the forward portion 421 can be rotated relative to the attachment portion 422, as previously discussed. In this connection, the attachment of the attachment portion 422 to the belt 300 allows the pop-up member 400 to be driven out of and into the tubular sleeve 100 in use as the belt

[0059] 300 moves. In a similar fashion, the tray member 500 is attached to the belt 300 by means of second adhesive 601 (shown in Figure 13), such that as the tray member 500 is pulled out of or pushed into the tubular sleeve 100, the belt 300 moves.

[0060] Referring to Figure 13, it will be understood that in the stowed configuration shown the tray member 500 is attached to the belt 300 near the opposite end of the box 1 from where the pop-up member 400 is attached to the belt 300. It will be clear to the skilled reader that when the pull portion 510 is pulled in the direction A, the tray member 500 is pulled out from within the tubular sleeve 100 in the direction A and the belt is rotated. Since the belt 300 is formed in a continuous loop around the planar divider 200, the belt 300 travels in direction A on the lower passage 112 and in direction B in the upper passage 111. Due to the attachment of the attachment portion 420 to the belt 300 in the upper passage 111 , the pop-up member 400 is driven out of the tubular sleeve 100 in direction B. Figures 6 to 8 show the internal arrangement of the box 1 as the box 1 is moving from the stowed configuration to the first open configuration.

[0061] Referring now to Figure 9, the box 1 is shown in a partially exploded view with the tubular sleeve 100 unwrapped from around the internal components described above. This view is shown for illustration purposes only, and it will be appreciated that the box 1 is used in the fully assembled state shown in Figures

[0062] 1 to 5, 13 and 14. Referring to Figure 9 and Figure 13, it can be seen that the top surface

[0063] 101 of the tubular sleeve 100 comprises a first catch 120 which when assembled with the internal components of the box 1 protrudes into the through-passage

[0064] 110 (Figure 13). The forward portion 421 of the pop-up member 400 comprises a second catch 430. It can be seen in Figures 9 and 13, that when in the stowed configuration, the first 120 and second 430 catches are at opposite ends of the box 1 . As previously explained, the user firstly moves the box 1 to the first open configuration shown in Figure 4. The first 120 and second 430 catches are registered such that they are brought into engagement when the box 1 is moved to the first open configuration. Once the box 1 is in the first open configuration, further pulling of the tray member 500 in direction A will move the box 1 to the second open configuration wherein the mirror 410 is tilted forwards. As previously discussed, the mirror 410 is tilted forwards by the forward portion 421 rotating relative to the attachment portion 422 around the hinge 423, as is now explained in further detail.

[0065] Referring to Figures 10 and 11 , when the tray member 500 is pulled further from the first open configuration, the first catch 120 and second catch 430 engage. In the presently described example the second catch 430 is attached to the mirror 410 in the forward portion 421 of the pop-up member 400. It will be understood that in other examples the second catch 430 may be integrally formed with the mirror 410 or another component of the forward portion 421 . Regardless of the connection or integral formation, the second catch 430 is attached to the forward portion 421 such that when the first 120 and second 430 catches engage, the first catch 120 arrests the forward movement of the second catch 430, thereby causing the forward portion 421 to rotate relative to the attachment portion 422 when the attachment portion 422 is still driven forward by attachment to the belt 300 and the tray member 500 being further pulled from the tubular sleeve 100 in direction A. Said another way, as can be seen most clearly in Figures 10 and 11 , the attachment portion 422 is driven forwards by the belt 300 while the second catch 430 becomes caught on the first catch 120, thereby causing the forward portion 421 , which the second catch 430 is attached to, to rotate around the hinge 423 relative to the attachment portion 422.

[0066] The described arrangement thereby provides that as the tray member 500 is moved out of the lower passage 112 in the A direction, the pop-up member 400 moves out of the upper passage 111 in the B direction opposite to the A direction, and the first 120 and second 430 catches engage such that the forward portion 421 is rotated around the hinge 423 relative to the attachment portion 422. A further partially exploded view is provided in Figure 12, to aid the reader in understanding the arrangement and connection of components as described above.

[0067] As can be best seen in Figure 9, in the presently described example, the first 120 and second 430 catches are formed with the top surface 101 and with attachment to the forward portion 421 , respectively, and are each formed of resilient cardboard. It will be understood that in alternative examples the catches may be formed by other means. It will further be understood that as the tray member 500 is moved into the lower passage 112 (not visible in Figure 9) in the B direction, the pop-up member 400 moves into the upper passage 111 (not visible in Figure 9) in the A direction. In this connection, the first 120 and second 430 catches simply disengage when the box 1 is moved to the stowed position again, after the user has used the product or products in one or more of the compartments 521 , 522, 523 and has used the mirror 410 in the tilted position, thereby allowing easier application of the products in the compartments 521 , 522, 523.

[0068] Referring again to Figure 6 and to Figure 13, a convenient feature of the above-described arrangement is that the belt 300 may provide sealing closure of the compartments. In some examples, the compartments may comprise powdered products, such as make-up. In such examples, it is particularly advantageous that the belt 300 may seal the compartments closed or provide at least partial sealing of the compartments. In the schematic representation in Figure 13, the attachment of the belt 300 to the tray member 500 has been exaggerated for representation purposes. It will be understood that the belt 300 may lie directly against the tray member 500 in use. The belt 300 may be at least as wide as the compartments 521 , 522, 523 such that when the box 1 is returned to the stowed configuration, the belt 300 entirely covers, and thereby seals or partially seals, the compartments 521 , 522, 523, thereby ensuring that powdered products do not leak from the compartments 521 , 522, 523 when the box 1 is stowed. Leaked make-up powder, or other powdered products, is particularly undesirable and inconvenient for the user. For completeness, the box 1 is shown in the second open configuration in

[0069] Figure 14.

[0070] Referring now to Figure 15, the box 1 is shown with further optional features. The bottom surface 104 comprises a third catch 130 which when assembled with the internal components of the box 1 protrudes into the through- passage 110 (not shown in Figure 15). The tray member 500 comprises a fourth catch 520 protruding from a bottom surface 501 of the tray member 500. The third 130 and fourth 430 catches are at opposite ends of the box 1 . The third 130 and fourth 430 catches are registered such that they will engage and stop overpulling of the tray member 500 by the user.

[0071] Still referring to Figure 15, the first catch 120 is provided with an optional mirror cleaning material 121 provided on a face of the first catch 120 such that when assembled with the internal components of the box 1 , the mirror cleaning material 121 will be in contact with the mirror 410 as the pop-up member 400 moves out of or into the through-passage 110. In the presently described example, the mirror cleaning material 121 is a strip of felt. In some alternative examples the mirror cleaning material 121 may comprise a recyclable material such as, but not limited to, woven paper. Still referring to Figure 15, the tray member 500 is provided with optional apertures 52T, 522’, 523’. As previously discussed, the compartments 521 , 522, 523 may be removeable. For example, a compartment 521 , 522, 523 may be removable such that the user can lift or push the compartment 521 , 522, 523 out of the tray member 500 for use, refilling or replacement and then return the compartment 521 , 522, 523 (or a new or different compartment) to the tray member 500 for storage. The apertures 52V, 522’, 523’ extend through the depth of the tray member 500 thereby allowing the compartments 521 , 522, 523 to be inserted into the tray member 500. It will be understood that the tray member 500 may be configured with suitable receiving means registered with the compartments 521 , 522, 523 to be inserted into the apertures 52V, 522’, 523’ such that the compartments 521 , 522, 523 can be securely held within the apertures 52V, 522’, 523’ in use. In this way, the compartments 521 , 522, 523 may be easily replaced when for example the make-up product contained therein is empty or it is desired to install an alternative make-up product in the tray member 500. The user may, for example, use a thumb and a finger to push the compartments 521 , 522, 523 through the apertures 52V, 522’, 523’. It will be understood that when in the stowed configuration, the apertures 52V, 522’, 523’ are covered by the tubular sleeve 100 such that the compartments 521 , 522, 523 cannot be accidentally removed from the box 1 during storage or transportation of the box 1 . Furthermore, the tubular sleeve 100 covering the apertures 52 T, 522’, 523’, and therefore also the underside of each compartment 521 , 522, 523, may provide the advantage of stopping dirt from clogging around the apertures and compartments, thereby making the compartments 521 , 522, 523 difficult to remove from the tray member 500 when desired.

[0072] Referring to Figure 16, a cross-sectional schematic view of a portion of the box 1 assembled comprising the mirror cleaning material 121 is provided. In the presently described example, the first catch 120 is biased towards the mirror 410 such that the mirror cleaning material 121 is pressed against the mirror 410 to provide cleaning of the mirror 410 as the mirror 410 passes the first catch 120 as the pop-up member 400 moves into or out of the through-passage 110.

[0073] In Figures 17 to 21 , an alternative arrangement of the pop-up member 400 of the box 1 is provided. The pop-up member 400 is arranged to operate in substantially the same way as previously described above. The mirror 410 is attached to the bottom layer 420 as previously described. The bottom layer 420 comprises a forward portion 421 and an attachment portion 422. The mirror 410 is attached to the forward portion 421 , as previously described above.

[0074] As can be clearly seen in Figures 17 and 18, the alternative example shown differs from the previously described example in that the bottom layer 420 comprises a double sheet configuration whereas the previously described example utilised a single sheet configuration. In the double sheet configuration shown in Figures 17 and 18, the bottom layer 420 is provided with an upper sheet 420A and a lower sheet 420B wherein the upper 420A and lower 420B sheets are formed of a single piece of material which has been folded back on itself.

[0075] Between the forward portion 421 and the attachment portion 422, in the lower sheet 420B, there is provided a living hinge 423 allowing the forward portion 421 to rotate relative to the attachment portion 422. The living hinge 423 is formed in the presently described example by a weakening of a strip of material across the lower sheet 420B of the bottom layer 420. It will be understood that other types of hinges may be used in other examples not described herein, such that the forward portion 421 may rotate relative to the attachment portion 422.

[0076] The attachment portion 422 is securely attached to the belt 300. The forward portion 421 is not attached to the belt 300 such that the forward portion 421 can be rotated relative to the attachment portion 422, as previously discussed. In this connection, the attachment of the attachment portion 422 to the belt 300 allows the pop-up member 400 to be driven out of and into the tubular sleeve 100 in use as the belt 300 moves.

[0077] Referring to Figures 19 and 20, when the tray member 500 is pulled further from the first open configuration, the first catch 120 and second catch 430 engage. In the alternative example presently described, the second catch 430 is formed of the upper sheet 420A of the bottom layer 420 in the forward portion 421 of the pop-up member 400. The second catch 430 is formed of the upper sheet 420A of the bottom layer 420 in the forward portion 421 such that when the first 120 and second 430 catches engage, the first catch 120 arrests the forward movement of the second catch 430, thereby causing the forward portion 421 to rotate relative to the attachment portion 422 when the attachment portion 422 is still driven forward by attachment to the belt 300 and the tray member 500 being further pulled from the tubular sleeve 100 in direction A.

[0078] It can be most clearly seen in Figure 20 that the hinge 423 separates the forward portion 421 from the attachment portion 422 and the forward portion 421 comprises the second catch 430 such that the forward portion 421 can be rotated around the hinge 423 in use. For the avoidance of doubt, this is explained further with reference to the simplified schematic shown in Figure 21 , wherein the upper sheet 420A and lower sheet 420B of the bottom layer 420 are represented by single lines, thereby clearly showing that the upper sheet 420A and lower sheet 420B are formed of a single sheet of material folded back on itself.

[0079] Still referring to Figure 21 , the second catch 430 being formed of the upper sheet 420A of the bottom layer 420 in the forward portion 421 can be clearly seen. Providing the second catch 430 integrally with the upper sheet 420A may simplify the manufacturing and assembly process of the box 1 compared with attaching the second catch 430 to the mirror 410, as in the previously described example.

[0080] Although not described herein in detail, it will be understood that alternative boxes may comprise useful alternatives to the mirror 410. In some examples the forward portion 421 may comprise, instead of or in addition to a mirror, any combination of the following: text; graphics; instructions; illustrations; a makeup applicator; makeup brush; face painting brush; painting brush; eyeshadow brush; a video screen; a speaker; a light.

[0081] In this connection, the text, graphics instructions and / or illustrations may include user instructions, user warnings, safety information and / or washing instructions. Makeup accessories or utensils may be conveniently provided on or in the forward portion such that they can be used by the user with products held within the box. The provision of one or more video screens, speakers and / or lights may allow the provision of audio and / or visual information to the user. The video screens may be provided as interactive screens. In this connection the video screens may comprise buttons or may be provided as touch screens in some examples.

[0082] CLAUSES

[0083] A selection of numbered clauses is now provided.

[0084] Clause 1 . A box (1 ) comprising: a generally tubular sleeve (100) defining a through passage (110) and comprising a first catch (120) projecting into the through passage (110); a planar divider (200) extending across said passage (110); a belt (300) extending around said divider (200) in a continuous loop; a pop-up member (400) extending into the passage (110) and comprising: an attachment portion (422) attached to the belt (300); a forward portion (421 ) comprising: a second catch (430) arranged to engage with the first catch (120) in use; and a hinge (423) located between the attachment portion (422) and the forward portion (421 ) such that the forward portion (421 ) can rotate in use relative to the attachment portion (422); and a tray member (500) attached to the belt (300) and extending into the passage (110); such that as the tray member (500) is moved out of the passage (110) in a first direction (A) in use the pop-up member (400) moves out of the passage (110) in a second direction (B) opposite to the first direction (A) and the first (120) and second (430) catches engage such that the forward portion (421 ) is rotated around the hinge (423) relative to the attachment portion (422); and as the tray member (500) is moved into the passage (110) in the second direction (B) in use the pop-up member (400) moves into the passage (110) in the first direction (A).

[0085] Clause 2. The box (1 ) according to clause 1 , wherein the forward portion (421 ) further comprises one or more of: text; graphics; instructions; illustrations.

[0086] Clause 3. The box (1 ) according to clause 1 or 2, wherein the forward portion (421 ) further comprises one or more of: a makeup applicator; makeup brush; face painting brush; painting brush; eyeshadow brush.

[0087] Clause 4. The box (1 ) according to any of clauses 1 to 3, wherein the forward portion (421 ) further comprises one or more of: a video screen; a speaker; a light. Clause 5. The box (1 ) according to any preceding clause, wherein the tray member (500) comprises at least one storage compartment (521 , 522, 523) for storing a product therein.

[0088] Clause 6. The box (1 ) according to clause 5, wherein the box (1 ) is moveable between a stowed configuration and an open configuration, wherein in the stowed configuration the storage compartment (521 , 522, 523) is entirely within the tubular sleeve (100) and in the open configuration the storage compartment (521 , 522, 523) is at least partially out with the tubular sleeve (100).

[0089] Clause 7. The box according to clause 6 comprising a cosmetic product or ophthalmic product or dermatological product located within the at least one storage compartment.

[0090] Clause 8. The box (1 ) according to any of clause 5 to 7, wherein the at least one storage compartment (521 , 522, 523) is configured to be closed by the belt (300) as the tray member (500) is moved into the passage (110) in the second direction (B).

[0091] Clause 9. The box (1 ) according to any preceding clause, wherein the generally tubular sleeve (100) comprises a third catch (130) projecting into the through passage (110) and the tray (500) comprises a fourth catch (520) arranged to engage with the third catch (130) in use such that as the tray member (500) is moved out of the passage (110) in a first direction (A) the third (130) and fourth (520) catches engage to arrest the movement of the tray (500) within the generally tubular sleeve (100). Clause 10. The box (1 ) according to any preceding clause, wherein the hinge (423) is a living hinge.

Claims

CLAIMS1. A box (1 ) comprising: a generally tubular sleeve (100) defining a through passage (110) and comprising a first catch (120) projecting into the through passage (110); a planar divider (200) extending across said passage (110); a belt (300) extending around said divider (200) in a continuous loop; a pop-up member (400) extending into the passage (110) and comprising: an attachment portion (422) attached to the belt (300); a forward portion (421 ) comprising: a mirrored surface (410); and a second catch (430) arranged to engage with the first catch (120) in use; and a hinge (423) located between the attachment portion (422) and the forward portion (421 ) such that the forward portion (421 ) can rotate in use relative to the attachment portion (422); and a tray member (500) attached to the belt (300) and extending into the passage (110); such that as the tray member (500) is moved out of the passage (110) in a first direction (A) in use the pop-up member (400) moves out of the passage (110) in a second direction (B) opposite to the first direction (A) and the first (120) and second (430) catches engage such that the forward portion (421 ) isrotated around the hinge (423) relative to the attachment portion (422); and as the tray member (500) is moved into the passage (110) in the second direction (B) in use the pop-up member (400) moves into the passage (110) in the first direction (A).

2. The box (1 ) according to claim 1 , wherein the tray member (500) comprises at least one storage compartment (521 , 522, 523) for storing a product therein.

3. The box (1 ) according to claim 2, wherein the box (1 ) is moveable between a stowed configuration and an open configuration, wherein in the stowed configuration the storage compartment (521 , 522, 523) is entirely within the tubular sleeve (100) and in the open configuration the storage compartment (521 , 522, 523) is at least partially out with the tubular sleeve (100).

4. The box according to claim 2 or 3 comprising a cosmetic product or ophthalmic product or dermatological product located within the at least one storage compartment.

5. The box (1 ) according to any of claims 2 to 4, wherein the at least one storage compartment (521 , 522, 523) is configured to be closed by the belt (300) as the tray member (500) is moved into the passage (110) inthe second direction (B).

6. The box (1 ) according to any preceding claim, wherein the generally tubular sleeve (100) comprises a third catch (130) projecting into the through passage (110) and the tray (500) comprises a fourth catch (520) arranged to engage with the third catch (130) in use such that as the tray member (500) is moved out of the passage (110) in a first direction (A) the third (130) and fourth (520) catches engage to arrest the movement of the tray (500) within the generally tubular sleeve (100).

7. The box (1 ) according to any preceding claim, wherein the hinge (423) is a living hinge.

8. The box (1 ) according to any preceding claim, wherein the first catch (120) comprises a mirror cleaning portion (121 ), wherein the mirror cleaning portion (121 ) is configured to engage the mirrored surface (410) as the pop-up member (400) is moved into and / or out of the passage (110).

9. The box (1 ) according to claim 8, wherein the mirror cleaning portion (121 ) comprises felt.

10. The box (1 ) according to any preceding claim, wherein the forward portion(421 ) comprises a bottom layer attached to the hinge (423) and a mirror(410) glued to the bottom layer (420).

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