Selling promotion system, selling promotion method, commodity rack, and drawer

Abstract

To provide a selling promotion system, a selling promotion method, a commodity rack, and a drawer capable of promoting willingness to purchase of a visiting customer and improving operation efficiency at a store side.SOLUTION: Provided is a selling promotion system for promoting selling of commodities. The selling promotion system includes: a plurality of drawers storing stocks of a corresponding packaged commodity for each of the commodities; a shelf accommodating the drawers so as to be put in and out; an attachment and detachment member; and an actual thing of each of the commodities that is not packaged and attached to and detached from the front of the drawers by using the attachment and detachment member.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a sales promotion system, a sales promotion method, a product rack, and a drawer. [Background technology]

[0002] When products are sold, for example, smartphone cases are sold in physical stores (hereinafter simply referred to as "stores"), the products remain in their packaging, and customers cannot pick up the product to see it in person or try it on their own smartphones.

[0003] Some stores display the actual products without packaging, but the inventory is stored elsewhere, so when customers want to purchase the product, they need to ask a salesperson (store employee, etc.) to fetch it from the inventory.

[0004] In addition, in supermarkets, mass retailers, department stores, and the like, products are often displayed using display shelves (for example, see Patent Document 1). [Prior art documents] [Patent documents]

[0005] [Patent Document 1] JP 2020-092777 A Summary of the Invention [Problem to be solved by the invention]

[0006] In the case of products sold in a package, such as the above-mentioned smartphone cases, customers are not able to see or try on the product on the spot, which reduces their desire to purchase. This can lead to lost sales opportunities for the store.

[0007] Even if the actual products are on display, operational efficiency decreases if a store clerk or other person needs to retrieve the products from stock when purchasing.

[0008] The present invention is intended to solve at least one of the above problems, and aims to provide a sales promotion system, a sales promotion method, a product rack, and a drawer that can encourage customers to make purchases and improve the operational efficiency of the store. [Means for solving the problem]

[0009] One aspect of the present invention that solves the above-mentioned problems is a sales promotion system for promoting the sale of products, which includes a number of drawers for storing inventory of packaged products corresponding to each of the products, a shelf for storing the drawers in a removable manner, a detachable member, and an actual, unpackaged product that is attached and detached to the front of the drawer using the detachable member.

[0010] The sales promotion system includes a model of another item that is different from the product, the product is attached to the other item by a user for use, and the actual item may be attached and detached to the front of the drawer in an attached state to the model using the attachment / detachment member.

[0011] The actual object may be attached to and detached from the front surface of the drawer via the model using the detachable member while being attached to the model.

[0012] The drawer may have a handle provided on the front at a position below the actual item display area.

[0013] The drawer may be provided with a label pocket on the front at a position below the actual item display area.

[0014] The drawer may have a slit on the side for checking the inventory of the packaged goods.

[0015] The detachable member may include a first member provided on the front surface of the drawer, and a second member separate from the first member.

[0016] The detachable member may include a first member provided on the front surface of the drawer, and a second member separate from the first member and provided on the model.

[0017] One aspect of the present invention that solves the above problems is a product rack used in a sales promotion system for promoting the sale of products, which includes a number of drawers for storing inventory of packaged products corresponding to each of the products, and a shelf for storing the drawers in a removable manner, and the actual unpackaged products are attached and detached to the front of the drawers using an attachment / detachment member.

[0018] One aspect of the present invention that solves the above problems is a drawer used in a sales promotion system for promoting the sale of products, which stores inventory of corresponding packaged products for each product, and the actual unpackaged products are attached and detached to the front using an attachment and detachment member.

[0019] One aspect of the present invention that solves the above-mentioned problems is a sales promotion method for promoting sales of products, which includes the steps of preparing a plurality of drawers for storing inventory of packaged products corresponding to each of the products, preparing shelves for storing the drawers in a removable manner, preparing detachable members, preparing actual unpackaged products of the products, and removably displaying the actual products in front of the drawers using the detachable members. Effect of the Invention

[0020] According to the present invention, it is possible to provide a sales promotion system, a sales promotion method, a product rack, and a drawer that can stimulate customers' desire to make purchases and improve the operational efficiency of the store.

[0021] Problems, configurations, and effects other than those described above will become apparent from the following description of the embodiments. [Brief description of the drawings]

[0022] [Figure 1]FIG. 1 is a diagram for explaining an example of a sales promotion system according to the present invention. [Diagram 2] FIG. 1 is a diagram for explaining an example of a product rack according to the present invention. [Diagram 3] FIG. 3 is a partially enlarged view of FIG. [Figure 4] 1 is a partially omitted diagram illustrating an example of a sales promotion system according to the present invention. [Diagram 5] 5A and 5B are diagrams illustrating an example of the detachable member in FIG. 4. [Figure 6] 1 is a partially omitted diagram illustrating an example of a sales promotion system according to the present invention. [Figure 7] 1 is a partially omitted diagram illustrating an example of a sales promotion system according to the present invention. [Figure 8] FIG. 1 is a diagram showing an example of a model of a sales promotion system according to the present invention. [Figure 9] FIG. 7 is a diagram showing an example of a state in which an example of an actual product is attached to the model in FIG. 6. [Figure 10] 1A and 1B are front and rear views for explaining an example of a drawer according to the present invention. [Figure 11] 1A and 1B are a plan view and a bottom view for explaining an example of a drawer according to the present invention. [Figure 12] FIG. 2 is a right side view illustrating an example of a drawer according to the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0023] Hereinafter, examples of embodiments of the present invention will be described with reference to the drawings. Note that components common to the following embodiments may be assigned the same reference numerals as those described above, and descriptions thereof may be omitted. In addition, when referring to the shape, positional relationship, etc. of components, etc., it is assumed that those that are substantially similar or similar to the shape, etc. are included, except when specifically stated otherwise or when it is considered in principle to be clearly different.

[0024] Fig. 1 is a diagram for explaining an example of a sales promotion system according to the present invention. In the diagram, X indicates the left-right direction (horizontal direction), Y indicates the up-down direction (vertical direction), and Z indicates the depth direction (the same applies in the following diagrams).

[0025] The present invention relates to a sales promotion system for promoting the sale of a product, and more particularly to a sales promotion system for promoting the sale of a product when the product is sold as a packaged product in a packaged state.

[0026] The sales promotion system 1 includes, as an example, the configuration shown in the figure. That is, the system includes a plurality of drawers 3 for storing an inventory (stock items) of packaged products 5b corresponding to the product, a shelf 2 for storing the drawers 3 in a removable manner, a detachable member 4 (see Figs. 4 and 5 described later), and an actual unpackaged product 5a that is attached and detached to the front of the drawer 3 using the detachable member 4.

[0027] For ease of explanation, here, one of the products 5 that is not in a package is referred to as the "actual product" 5a, and a product 5 that is packaged (already packaged) is referred to as the "packaged product" 5b. The actual product 5a may be an unpackaged product before being put into a package, or may be a packaged product 5b that has had its package removed.

[0028] As an example, if the product 5 is a smartphone case, an unpackaged smartphone case is the actual product 5a, and a smartphone case packaged in a blister package (blister case) or the like is the packaged product 5b. There are a wide variety of smartphone cases, which are the product 5, with different appearances (shapes, patterns, colors, etc.) and materials, and for ease of explanation, the types will be referred to as "varieties" below.

[0029] In the sales promotion system 1, the actual product 5a is displayed (placed) in front of the drawer 3 that stores the inventory of packaged products 5b, and the actual product 5a is detachable from the drawer 3, so that customers can pick up, look at, touch, and even try on the actual product 5a, thereby encouraging them to buy. Here, "detachable" means that a store clerk or a customer can remove the actual product 5a, which is displayed (placed) in front of the drawer 3 using the detachable member 4, from the drawer 3, pick it up, and then return it to its original display state.

[0030] In addition, the store improves operational efficiency because the customer himself takes the packaged product 5b corresponding to the actual product 5a from the stock in the corresponding drawer 3 on the shelf 2 and brings it to the cash register. On the other hand, the customer does not need to ask a store clerk and can freely take the product from the stock on the shelf 2, which increases satisfaction.

[0031] The implementation method, i.e., a sales promotion method for promoting sales of product 5, includes the steps of preparing a plurality of drawers 3 for storing inventory of packaged products 5b corresponding to product 5 (step 1), preparing shelves 2 for storing the drawers 3 in a removable manner (step 2), preparing detachable members 4 (step 3), and preparing actual items 5a (step 4). Any one or more of steps 1 to 4 may be performed first (or later), or two or more steps may be performed simultaneously.

[0032] The sales promotion method further includes a step (step 5) of detachably displaying the actual item 5a on the front side of the drawer 3 using the detachable member 4. By implementing this sales promotion method on the store side, customers can freely remove the actual item 5a from the drawer 3 and pick it up, look at it, feel it, and try it on, which encourages them to buy. As described above, the operational efficiency of the store is improved and the satisfaction of customers is increased.

[0033] Below, a smartphone case will be given as an example of product 5 and specifically described.

[0034] 2 and 3 are diagrams for explaining an example of a product rack according to the present invention, where FIG. 2(a) is a front view and (b) is a right side view, and FIG. 3 is a partially enlarged view of FIG. 2(a).

[0035] The product rack 10 is used in a sales promotion system 1 for promoting the sale of a product 5. The product rack 10 is a storage facility for storing inventory and also a display space for displaying actual products 5a. The product rack 10 includes a shelf 2 and a plurality of drawers 3.

[0036] Since there are many varieties of smartphone cases (product 5) in the product rack 10 and there is a risk of picking the wrong product, the drawers 3 are used here to store the stock by product type. Also, since there is no significant difference in size between the different types of smartphone cases (product 5), the multiple drawers 3 are all the same size, as shown in the figure.

[0037] The shelf 2 of the product rack 10 has a plurality of partitions 22 installed within a frame 21, for example a plurality of vertical partitions 22A at approximately equal intervals and a plurality of horizontal partitions 22B at approximately equal intervals, forming a plurality of storage spaces in which drawers 3 of the same size are respectively stored. The shelf 2 is preferably configured so that the drawers 3 can be pulled out approximately horizontally to the front side (nearby side) (see FIG. 1).

[0038] The shelf 2 may be made of any material as long as it can store the drawers 3 in a removable manner. For example, the shelf 2 may be made of metal, wood, resin, or other materials. The shelf 2 may be made of paper or other materials as long as a certain level of strength is ensured. The shelf 2 may be made of two or more types of materials.

[0039] The size of the shelves 2 is not particularly limited, but from the viewpoint of ease of handling not only by store clerks but also by customers K, the upper limit of the height A from the placement surface is, for example, about 195 to 210 cm, for example 203 cm, so that even a woman can reach the top drawer 3 without using a stepladder or the like. The depth B is, for example, about 37 to 47 cm, for example 42 cm, so that the back of the drawer 3 can be reached with one's hand.

[0040] In addition to the above, the shelf 2 is preferably configured to easily accommodate the drawers 3 for storing inventory and to be easily adapted to the installation location. As an example, the height C of the drawer 3 is about 20 to 28 cm, for example 24 cm, and the left-right width D is about 12 to 16 cm, for example 14 cm (see FIG. 3). In this case, the shelf 2 is formed so that the drawers 3 can be arranged in eight stages in the height direction and five rows of the drawers 3 in the left-right direction, as shown in the figure.

[0041] By configuring the product rack 10 in this manner, it is possible to provide a place where actual products 5a can be displayed, and when unpackaged actual products 5a (dashed line portion) as shown in the figure are attached to the front of the drawer 3 using a detachable part, the inventory for each type and the corresponding actual products 5a can be seen at a glance.

[0042] Customer K can view all the varieties in stock, and then freely remove the actual product 5a he / she is considering purchasing, so that he / she can pick it up, look at it, touch it, and try it on, which encourages him / her to make a purchase. In addition, he / she can immediately take out the item he / she likes after trying it on from the stock and purchase it, which increases his / her satisfaction. On the other hand, the store can save the trouble of searching for and retrieving packaged product 5b from the stock in a different location, which improves operational efficiency.

[0043] The shelf 2 may be installed so that its lower end surface is in direct contact with the placement surface, or may have legs 23 as shown in the figure so that the legs 23 are in contact with the placement surface.

[0044] The legs 23 may be fixed so that they cannot be moved without being lifted, but are preferably movable so that they can be moved in a horizontal direction without being lifted (for example, a rolling type having casters with stoppers as shown in the figure, or a sliding type (not shown)). This allows inventory to be moved together with the display items within the store, making for a more effective display for customers K.

[0045] The product rack 10 includes a plurality of shelves 2, which may be arranged, for example, on either or both of the left and right sides of the illustrated shelf 2. In this manner, the product rack 10 can easily accommodate an increase in the variety of products.

[0046] The product rack 10 may be configured such that the shelf 2 can be divided into two or more units. For example, the shelf 2 may be configured such that an upper unit 2B is stacked on top of a lower unit 2A (see FIG. 1). In this case, the legs 23 are attached to the lower unit 2A. Although not shown, the product rack 10 may be configured from three or more units.

[0047] Fig. 4 is a partially omitted view (without the shelf 2) for explaining an example of a sales promotion system according to the present invention, and is a perspective view observed from slightly above the front side. Fig. 5 is a view showing examples of the detachable member of Fig. 4, (a) being one example of the detachable member, and (b) being another example of the detachable member. The detachable member 4 will be described in detail below.

[0048] The detachable member 4 is for displaying the actual item 5a on the front surface of the drawer 3. The detachable member 4 may be any member capable of directly or indirectly attaching and detaching the actual item 5a to the front surface 301 of the main body 30 of the drawer 3, and the configuration of the detachable member 4 is not particularly limited.

[0049] The detachable member 4 is not shown, but as an example, it uses magnetic force and includes a magnet on one side to be detached and a magnet or magnetic material on the other side, one side being attracted to the other. In this case, the area where it can be attracted is visible so that customers can easily return it to its original display position.

[0050] When the product 5 is a smartphone case, it is conceivable that magnetic force is used to open and close the smartphone case or to attach the smartphone case to the smartphone, so it is preferable that the detachable member 4 has a different configuration. Preferred configuration examples will be described below.

[0051] As an example, the detachable member 4 includes a first member 41 provided on the front surface 301 of the drawer 3, and a second member 42 separate from the first member 41. The configuration of the first member 41 and the second member 42 is not particularly limited as long as one can be engaged with the other and remain therein, and can be separated from the other.

[0052] As shown in FIG. 5(a), as an example, a first member 41 provided on a drawer 3 is a female member having a hole E penetrating therethrough in the vertical direction, and a second member 42 is a male member having a hook portion.

[0053] As an example, as shown in the above figure (plan view), first member 41 has main body 410 attached to drawer 3 as a vertically long plate-like portion, and locking portion 411 is roughly U-shaped in plan view as shown, or roughly C-shaped (not shown). Main body 410 is attached to drawer 3 if it is made of paper. As an example, locking portion 411 is formed at a position near the bottom end of main body 410 (see FIG. 4). Hole E is formed between the front of main body 410 and locking portion 411 so as to penetrate in the vertical direction.

[0054] As an example, as shown in the middle figure (rear view) and the bottom figure (right side view), the second member 42 has a main body 420 which is a vertically long plate-shaped portion, and the base end of the hook portion 421 is connected and continuous with a portion of the main body 420 near the upper end.

[0055] When the second member 42 is hooked onto the first member 41 from above, the distal end side of the hook portion 421 is inserted into the hole E of the first member 41, and the substantially U-shaped portion in side view or the substantially C-shaped portion (not shown) formed by the main body 420 and the hook portion 421 is hooked onto the locking portion 411 from above, so that the second member 42 remains on the first member 41. When the second member 42 is lifted upward from this state, the second member 42 leaves the first member 41.

[0056] As shown in FIG. 5(b), as an example, a first member 41 provided on the drawer 3 may be a male member having a hook portion, and a second member 42 may be a female member having a hole portion E penetrating in the vertical direction.

[0057] As an example, as shown in the upper figure (front view) and the middle figure (right side view), the first member 41 has a main body 410 attached to the drawer 3 as a vertically long plate-like portion, and the base end of the hook part 411 is connected to and continues with a portion near the bottom end of the main body 410. When the drawer 3 is made of paper, the main body 410 is affixed to it.

[0058] As an example, as shown in the lower diagram (plan view), second member 42 has main body 420 which is a plate-shaped portion, and locking portion 421 which is generally U-shaped in plan view as shown, or generally C-shaped (not shown). As an example, locking portion 421 is formed at a position near the upper end of main body 420. Hole portion E is formed between the rear surface of main body 420 and locking portion 421 so as to penetrate in the vertical direction.

[0059] When the second member 42 is hooked onto the first member 41 from above, the locking portion 421 is hooked from above onto a generally U-shaped portion in side view or a generally C-shaped portion (not shown) formed by the main body 410 and the hook portion 411 of the first member 41, so that the second member 42 remains on the first member 41. When the second member 42 is lifted upward from this state, the second member 42 leaves the first member 41.

[0060] The detachable member 4 here has a simple configuration in which one of the first member 41 and the second member 42 engages with the other as described above, so that customers can easily remove the actual item 5a and return it to its original display state.

[0061] The detachable member 4 may be composed of three or more members as long as it is within the scope of the present invention. The detachable member 4 may have a first member 41 formed integrally with the drawer 3. The first member 41 may be a pocket portion provided on the front surface of the drawer 3 or a hole portion penetrating in the depth direction.

[0062] As an example, the exhibit displayed in the drawer 3 using the detachable member 4 is only the actual item 5a. In this case, the main body 420 of the second member 42 is placed (attached) to the actual item 5a. In this case, it can be said that the actual item 5a is directly attached to and detached from the drawer 3 using the detachable member 4 and displayed.

[0063] The exhibits displayed in the drawer 3 using the detachable member 4 are, for example, an actual product 5a and a model 6 described below. In other words, the sales promotion system 1 can further include the model 6. The model 6 is a model of another item that is different from the product 5. The product 5 is used by being attached to the other item by a user. When the product 5 is a smartphone case, the other item is a smartphone, and the model 6 is a model of the smartphone.

[0064] In this embodiment, the sales promotion system 1 is displayed on the front surface 301 of the drawer 3 with the actual product 5 a attached to the model 6 using the detachable member 4 .

[0065] In this case, the sales promotion system 1 displays the actual product 5a attached to the model 6, so that customers can imagine how it will look when worn, and this stimulates their desire to buy. In addition, if a customer is considering purchasing the product as a gift, or if the other item they purchased has not yet arrived, they do not have the other item to try it on. Such customers can remove the actual product 5a attached to the model 6, look at and touch it, and then attach the actual product 5a to the model 6 to check the fit, which stimulates their desire to buy more than if they only had the actual product 5a.

[0066] Fig. 6 is a partially omitted view (without shelf 2 and the back side of drawer 3) explaining an example of a sales promotion system according to the present invention, and is a perspective view observed from the right side of the front. Fig. 7 is a partially omitted view (without shelf 2) explaining an example of a sales promotion system according to the present invention, and is a perspective view observed from the right side of the front at a position further forward than Fig. 6. An example of actual item 5a displayed while attached to model 6 will be specifically described below.

[0067] In the sales promotion system 1 of this example, the actual item 5a is attached to the model 6 using the detachable member 4, and is then attached to and detached from the front surface 301 of the drawer 3 via the model 6. In this example, the actual item 5a can also be said to be indirectly attached to and detached from the drawer 3 using the detachable member 4 via the model 6, and then displayed.

[0068] When the product 5 is a smartphone case and the other item is a smartphone, the product 5 can be broadly divided into a cover type and a notebook type, and this example is suitable for the cover type. An example will be described in detail below.

[0069] FIG. 8 shows an example of a model of a sales promotion system according to the present invention, where (a) is a front view and (b) is a rear view.

[0070] Here, the model 6 is a model of a smartphone. There are many smartphone manufacturers and therefore many models, and even the same manufacturer has multiple models, but the model 6 has at least substantially the same outer contours, such as height, left and right width, and depth, as the corresponding model. In other words, when the outer contours are different, a model 6 is prepared for each model. Also, since it is normally essential that the camera lens section of a smartphone is not blocked, the model 6 has a lens section 611 corresponding to the camera lens section of the smartphone on the lens installation surface 61 as shown in the figure. Note that the model 6 shown here is of a different model from those shown in Figures 6 and 7.

[0071] As shown in the figure, the model 6 is arranged such that the lens installation surface 61 is the front side and the screen installation surface 62 is the back side in the sales promotion system 1. Note that the screen installation surface 62 may be provided with a portion showing the outline of the screen.

[0072] 9A and 9B are diagrams showing an example of a state in which an example of the actual product is mounted on the model in FIG. 6 (mounted state), where (a) is a front view and (b) is a rear view.

[0073] As shown in the figure, when the actual object 5a is attached to the model 6, the lens installation surface 61 and the front surface 51a of the actual object 5a, which has a large planar area and a high designability, face the front direction, and the screen installation surface 62 and the back surface 52a of the actual object 5a, which has a small planar area and a low designability, face the rear direction. The second member 42 of the detachable member 4 is installed (for example, attached) approximately in the center of the exposed screen installation surface 62 of the model 6.

[0074] In this way, in the sales promotion system 1 of this example, the actual item 5a attached to the model 6 is indirectly attached and detached to the front 301 of the drawer 3 using the second member 42 installed on the screen mounting surface 62 of the model 6, and is displayed.

[0075] In this way, by including the model 6, the sales promotion system 1 is adapted to better suit the characteristics of the product 5, which is a smartphone case, and it is possible to confirm both the design and fit.

[0076] For example, if the product 5 is a notebook-style smartphone case with a design feature on the side where the screen is installed, the sales promotion system 1 can place the cover on the side where the screen is installed on the front side and the cover on the side where the lens is installed on the back side, and place the second member 42 on the cover on the side where the lens is installed. If the design feature is on the opposite side, the opposite can be applied.

[0077] On the other hand, in the case of a cover-type smartphone case, since there is no cover on the screen installation side, the cover on the lens installation side is the front, but if the second member 42 is installed on the back side of the cover, it will be impossible to try on the actual product 5a. In the sales promotion system 1, the second member 42 can be installed on the screen installation surface 62 of the model 6 as shown in Figure 9, so that it can be attached and detached via the model 6.

[0078] Figures 10 to 12 are diagrams for explaining an example of a drawer according to the present invention, where Figure 10 is (a) a front view and (b) a rear view, Figure 11 is (a) a plan view and (b) a bottom view, and Figure 12 is a right side view. The left side of the drawer 3 is preferably formed symmetrically with the right side.

[0079] The drawer 3 is used in a sales promotion system for promoting the sale of products. As described above, the drawer 3 stores the stock of packaged products 5b corresponding to each product 5, and the actual unpackaged products 5a are attached and detached to the front 301 using the attachment and detachment members 4. This will be described in more detail below.

[0080] The material of the drawer 3 is not particularly limited. From the viewpoint of being environmentally friendly and low cost, the drawer 3 is preferably made of paper. From the viewpoint of saving space, the drawer 3 is preferably a prefabricated drawer that is in a flat unexpanded state before assembly and is in an expanded state (stored state) after assembly. More preferably, the drawer 3 is a prefabricated drawer made of paper, and the drawing shows an example of such a drawer.

[0081] The drawer 3 has a roughly rectangular parallelepiped body 30 with a front surface 301, a back surface 302, a left side surface 303, a right side surface 304 and a bottom surface 305, which, more specifically, are surrounded by their inner wall surfaces (portions shown by dashed lines) to form a storage space G (see FIG. 11(a)). The drawer 3 does not have a top surface, and packaged products 5b stored in the storage space G can be taken out from above.

[0082] The package used for the packaged product 5b is, for example, made of transparent or semi-transparent resin, such as a blister package. The package does not need to be see-through because the actual product 5a is displayed and can be seen and tried on by customers, and may be made of paper or other material that is partially or entirely opaque.

[0083] In the drawer 3, the actual item 5a is displayed on the front 301 of the main body 30. The drawer 3 may have a display 34 on the front 301 indicating the display area F for the actual item 5a. The configuration of the display 34 is not particularly limited as long as it can indicate that it is the display area F. The display 34 may be, for example, a line as shown in the figure (a solid line, a dashed line, or a two-dot chain line in the figure), or it may be a color, a pattern, a letter, or a symbol.

[0084] The drawers 3 preferably have handles 31 on the front surface 301 for pulling them out of the storage space of the shelves 2. As shown in the figure, the handles 31 are preferably located below the display area F. When removing the packaged products 5b, the handles 31 are located below the display area F and are not hidden by the actual products 5a, so that customers can remove the desired packaged products 5b from the appropriate drawer 3 among the multiple drawers 3 while checking the actual products 5a, thereby preventing mix-ups.

[0085] The drawer 3 preferably has a label pocket 32 ​​for inserting a label showing information about the product 5. The label may show, for example, the model of another item (smartphone), the variety or product number of the product 5 (smartphone case), or design features.

[0086] The label pocket 32 ​​is preferably provided at a position below the display area F. By installing it in this manner, the actual product 5a can be made to stand out. More preferably, the label pocket 32 ​​is provided at a position below the display area F and above the handle 31. This allows customers to take out desired packaged products 5b from multiple drawers 3 while checking both the actual product 5a and the label, further reducing mix-ups.

[0087] As shown in Fig. 12, the drawer 3 is provided with a slit 33 on the right side surface 304 for checking the stock of packaged products 5b. The slit 33 penetrates the right side surface 304 in the wall thickness direction and can also be considered a through hole. The slit 33 is preferably configured so that not only the presence or absence of stock, but also the number of remaining stock can be checked. As an example, the slit 33 is provided so as to extend in the depth direction as shown in the figure, and has a depth width such that a part of the side surface of the total number of stocks can be visually confirmed.

[0088] Although not shown, the slits 33 may be provided on the front surface 301 of the drawer 3. In this case, the slits 33 are provided in the display area F so as to be hidden by the exhibits. This allows the presence or absence of stock to be confirmed from the front.

[0089] The drawer 3 not only stores the inventory of packaged products 5b, but also detachably displays the actual products 5a that correspond to the packaged products 5b, thereby encouraging customers to make purchases and improving the operational efficiency of the store, as described above.

[0090] In addition, when the product 5 is a smartphone case, the present invention is applicable not only to the cover type that protects the sides and back of the smartphone and the notebook type that protects the sides, front and back as exemplified above, but also to other types. Other types include, but are not limited to, a bumper frame type that protects the sides, a ring type that is not a case but is attached to the back, and a pouch type.

[0091] The product 5 to which the present invention is applied may be cases other than smartphone cases. For example, the present invention is also suitable for tablet device cases, which have many similarities with smartphone cases and have cases of almost the same type. The present invention is also suitable for cases of wearable devices such as smart watches and cases for earphones.

[0092] As described above, the present invention is suitable for electronic devices and their accessories. However, it goes without saying that the present invention may be applied to products other than electronic devices and their accessories.

[0093] The above describes the embodiments of the sales promotion system, sales promotion method, product rack, and drawer according to the present invention, but these are merely examples of the present invention, and the present invention is not limited to these. The present invention includes combinations of the above embodiments and their modifications, as well as various modifications. Various additions, modifications, and partial deletions are possible within the scope of the conceptual idea and intent of the present invention derived from the contents defined in the claims and their equivalents. [Explanation of symbols]

[0094] 1...sales promotion system, 10...product rack, 2...shelf, 3...drawer, 301...front, 31...handle, 32...label pocket, 33...slit, 4...detachable part, 41...first part, 42...second part, 5...product, 5a...actual product, 5b...packaged product, 6...model, E...hole, F...display area, G...storage space.

Claims

1. A sales promotion system for promoting sales of a product, comprising: a plurality of drawers for storing inventory of packaged products corresponding to each of the products; A shelf for storing the drawer in a removable manner; A detachable member; and an actual product of the product not in a package, which is attached to and detached from the front surface of the drawer using the attachment and detachment member. A sales promotion system comprising:

2. The sales promotion system includes a model of another item that is different from the product, The product is used by being attached to the other item by a user, The actual object is attached to and detached from the front of the drawer using the attachment / detachment member while being attached to the model.

2. The sales promotion system according to claim 1 .

3. The actual object is attached to and detached from the front surface of the drawer via the model using the attachment / detachment member.

3. The sales promotion system according to claim 2.

4. The drawer has a handle at a position on the front lower than the display area of ​​the actual item. A sales promotion system according to any one of claims 1 to 3.

5. The drawer has a label pocket on the front surface, located below the actual display area. A sales promotion system according to any one of claims 1 to 3.

6. The drawer has a slit on the side for checking the inventory of the packaged goods. A sales promotion system according to any one of claims 1 to 3.

7. The detachable member includes a first member provided on the front surface of the drawer and a second member separate from the first member. A sales promotion system according to any one of claims 1 to 3.

8. The detachable member includes a first member provided on the front surface of the drawer, and a second member provided on the model and separate from the first member.

4. The sales promotion system according to claim 3.

9. A product rack for use in a sales promotion system for promoting the sale of products, a plurality of drawers for storing inventory of packaged products corresponding to each of the products; A shelf that stores the drawer in a removable manner, The actual product, not in a package, is attached to and detached from the front of the drawer using a detachable member. A product rack comprising:

10. A drawer for use in a sales promotion system for promoting the sale of a product, comprising: storing an inventory of a corresponding packaged product for each of the products; The actual product, not in a package, is attached and detached to the front using a detachable member. A drawer, characterized in that

11. A sales promotion method for promoting sales of a product, comprising: providing a plurality of drawers for storing inventory of the corresponding packaged products for each of the products; preparing a shelf for storing the drawer in a removable manner; A step of preparing a detachable member; providing an actual, unpackaged item of the product; and removably displaying the actual item on the front surface of the drawer using the detachable member. A sales promotion method comprising:

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