Ar filter providing system

Abstract

To improve a marketing method.SOLUTION: An AR filter providing system (1) according to the present invention has a content management operating apparatus (2), an application (3), and a user terminal (4), and is arranged such that the application (3) generates an AR filter (5), that the user terminal (4) transmits the AR filter (5) to the content management operating apparatus (2), and that the content management operating apparatus (2) stores the AR filter (5) received from the user terminal (4) in an AR filter database (21).SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present invention relates to an AR filter providing system. Specifically, the present invention relates to a method for providing an AR filter, which is a material for processing videos and images for the purpose of posting on SNS, to SNS operators and SNS users.

Background Art

[0002] With the emergence of social networking services (SNS), the advertising situation has changed greatly. Today, a marketing strategy (influencer marketing) has become widespread in which companies or their products and services are introduced to highly influential people / accounts (so-called influencers) based on the number of views and connections on SNS, and companies or their products and services are made known to a large number of users in a short period of time on information-providing sites and SNS.

[0003] For example, Patent Document 1 describes that, on a site that provides information such as job offers, general users and influencers are treated differently, and matching between videos that combine promotion by information providers and human resource recruitment while utilizing the influence of influencers and users is performed.

[0004] Patent Document 2 further describes an advertising method that directly utilizes influencers. In the method described in Patent Document 2, a matching system assigns an optimal advertising campaign to an influencer based on the advertising specifications and the profile of the influencer, and calculates the payment amount to the influencer based on the past performance of the influencer.

[0005] On the other hand, Patent Document 3 also describes problems with such influencer marketing. Patent Document 3 describes that, in order to eliminate the risk that an advertisement provided by an advertisement requester is not properly distributed by an influencer, predetermined information exchange is performed between the requester terminal and the recipient terminal, and an advertisement distribution request is made so that the satisfaction of the requester is further enhanced.

Prior Art Documents

Patent Documents

[0006]

Patent Document 1

Patent Document 2

Patent Document 3

Summary of the Invention

Problems to be Solved by the Invention

[0007] Today, with the spread of high - performance smartphones, anyone can easily create videos, and video, music, and image distribution services are also expanding. Furthermore, on SNS or video distribution sites, users can easily see not only the videos themselves posted by other users but also various explanations of how other users create videos.

[0008] As a result, in addition to the once - popular "influencer videos and recommendations," users have come to prefer "what everyone is doing and their own exciting videos that everyone can watch." As a result, on SNS, not only the transmission of information (such as the spread of videos) from a small number of influencers to many ordinary users as in the past, but also the phenomenon that information that has spread to a certain extent (videos recognized as "what everyone is watching") stimulates the interest of a large number of users (the desire to say "I also have to upload") and spreads explosively has occurred.

[0009] Nowadays, even ordinary users who are not so-called influencers have numerous mechanisms for posting content on terminals such as smartphones. There are many posting sites where ordinary users can publicly display their self-produced content for self-production. The purpose of ordinary users using these posting sites is not to charge for their self-produced content, but rather to obtain high evaluations from other users. This awareness is quite different from the case of influencers who are requested to post advertisements.

[0010] Such recent behavior patterns of Internet users have not been assumed in conventional influencer marketing. Nowadays, advertising methods relying on influencers cannot satisfy the requirements of advertisers. There are points to be improved in the current advertising methods on SNS.

Means for Solving the Problem

[0011] The inventor sought a more efficient advertising method to replace conventional influencer marketing. That is, the present invention is as follows.

[0012] (Invention 1) An AR filter providing system (1) including a content management and operation device (2), an application (3), and a user terminal (4), wherein the application (3) generates an AR filter (5), the user terminal (4) transmits the AR filter (5) to the content management and operation device (2), and the content management and operation device (2) stores the AR filter (5) received from the user terminal (4) in an AR filter database (21).

[0013] (Invention 2) The user terminal (4) includes an AR filter creator terminal (41), and the application (3) generates an advertising filter (51) using the data input from the AR filter creator terminal (41). ​The AR filter creator terminal (41) transmits the advertisement filter (51) to the content management and operation device (2). The content management and operation device (2) stores the advertisement filter (51) received from the AR filter creator terminal (41) in the AR filter database (21). The AR filter providing system (1) of Invention 1.

[0014] (Invention 3) The user terminal (4) includes the AR filter creator terminal (41) and the advertisement requester terminal (42). The advertisement requester terminal (42) transmits AR filter creation data to the AR filter creator terminal (41). The application (3) generates the advertisement filter (51) using the data input from the AR filter creator terminal (41). The AR filter creator terminal (41) or the advertisement requester terminal (42) transmits the advertisement filter (51) to the content management and operation device (2). The content management and operation device (2) stores the advertisement filter (51) received from the AR filter creator terminal (41) and / or the advertisement requester terminal (42) in the AR filter database (21). The AR filter providing system (1) of Invention 1.

[0015] (Invention 4) The content management and operation device (2) distributes the AR filter (5) stored in the AR filter database (21) to the user terminal (4) in the AR filter providing system (1) of Invention 1.

[0016] (Invention 5) The user terminal (4) includes the poster terminal (43) and the viewer terminal (44). The poster terminal (43) can transmit the data of the content processed by the distributed AR filter (5) to the content management and operation device (2). The viewer terminal (43) can display the content processed by the distributed AR filter (5). The AR filter providing system (1) of Invention 1.

Advantages of the Invention

[0017] SNS users who use the AR filter providing system (1) of the present invention can select AR filters distributed by SNS only based on "fun" without being aware of the sense of aversion to influencer marketing or the charges related to advertisement distribution. Such a selection criterion of SNS users is in line with the trend. It is expected that the content using the AR filter selected for "fun" has a higher diffusion effect than the content by influencers.

Brief Description of the Drawings

[0018]

Figure 1

Embodiments for Carrying Out the Invention

[0019] [AR filter providing system (1)] The AR filter providing system (1) of the present invention (hereinafter referred to as "this system (1)") includes a content management and operation device (2), an application (3), and a user terminal (4).

[0020] [Content management and operation device (2)] The content management and operation device (2) (hereinafter referred to as "device (2)") is a medium for registering and distributing browsing targets composed of images, music, voices, and videos created by general consumers / users, and refers to a device for managing or operating so-called CGM (Consumer Generated Media). The device (2) can be paraphrased as the computer of a content submission site. The content submission site is, for example, an SNS (Social Networking Service) site or an instant messenger.

[0021] SNS sites and instant messengers are not restricted as long as they have the function that allows users to communicate with each other via the Internet. Today, for example, Twitter, Instagram, TikTok (registered trademark), YouTube (registered trademark), Facebook (registered trademark), LinkedIn (registered trademark), LINE (registered trademark), WhatsApp (registered trademark), Viber (registered trademark), Kakao Talk (registered trademark), Kik (registered trademark), Pnterest (registered trademark), Snapchat (registered trademark), Clubhouse (registered trademark), mixi (registered trademark), YOUTRUST (registered trademark), etc. are well-known.

[0022] The device (2) is preferably an SNS server (2). The SNS server (2) is a computer that provides an SNS service and can, for example, receive text and image posts from users and share them with other users. The SNS server (2) and the user terminal (4) described later can communicate with each other.

[0023] The device (2) has an AR filter database (21). Preferably, the device (2) includes a communication unit (20), an AR filter database (21), an AR filter reception unit (22), an AR filter distribution unit (23), a content database (24), a content reception unit (25), a content distribution unit (26), and a user database (27).

[0024] The device (2) can further have an incentive management unit (28), a review unit (29), etc. The device (2) can have, without limitation, functional parts that can be technically added to manage and operate so-called content posting sites and SNS sites. The above-mentioned functions and parts included in the device (2) are executed and started by a predetermined program (application).

[0025] [Application (3)] This system (1) includes at least an application (3) for creating an AR filter. The application (3) may be a web application published on the Internet and accessible by the user terminal (4), or an application executed by a program stored in the user terminal (4).

[0026] The application (3) may be one of the applications operated by the device (2), or an application stored in a server communicable with the device (2).

[0027] [User terminal (4)] The user terminal (4) is a PC, tablet, smartphone, etc., and is not limited as long as it is an information processing device communicable with the device (2).

[0028] [AR filter (5)] The AR filter (5) generated by this system (1) generally refers to a dataset or its display object called an "AR filter" or "AR effect". The AR filter (5) is used by being superimposed on at least one of an image, video, and text, which are the content that the user of the device (2) intends to transmit (post) with a predetermined transparency.

[0029] The expression type of the AR filter (5) is not limited as long as it is based on a dataset that can be transmitted and received between the device (2) and the user terminal (4). The expression system of the AR filter (5) is, for example, an image, symbol, character, number, video, moving image that can be placed at any position on the content to be applied, and sound, music, shadow, imprint, color, etc. expressed in combination with the content to be applied.

[0030] [Provision of AR filter (5)] In this system (1), the application (3) generates an AR filter (5). The user terminal (4) transmits the generated AR filter (5) to the content management and operation device (2). Then, the content management and operation device (2) stores the AR filter (5) received from the user terminal (4) in the AR filter database (21).

[0031] For example, a user of this system (1) executes the application (3) on a PC (4), creates an AR filter (5) using data such as illustrations or musical instrument performances created by the user (while playing a data video, an illustration is displayed and performance audio is played), and transmits the created AR filter (5) from the PC (4) connected to the Internet to the SNS server (2).

[0032] In reality, the user posts content with the AR filter (5) created by the user superimposed on separately prepared images, videos, etc. to the SNS server (2). At this time, the AR filter (5) is transmitted to the SNS server (2) with or without going through the application (3).

[0033] The SNS server (2) acquires the AR filter (5) in the AR filter reception unit (22) and stores the AR filter (5) in the AR filter database (21). At the same time, the SNS server (2) updates the user's history in the user database (27).

[0034] Generally, in an SNS service, content viewing criteria are set for quality control. When content is posted by a user, a program implemented in the SNS server (2) and / or the SNS operation administrator determines whether the posted content meets the viewing criteria. For example, when text such as characters and symbols, images, audio, and video data registered in the AR filter database (21) of the SNS server (2) in advance as objects prohibited from viewing are extracted from the content, the content is determined to be prohibited from viewing. The SNS server (2) stores the content determined to be viewable in the content database (24) in a waiting-for-delivery state.

[0035] As a consistency of such a quality device, a program implemented in the device (2) and / or the operation administrator of the device (2) can determine whether the AR filter (5) stored in the AR filter database (21) is deliverable. The device (2) can feedback the determination result to the user terminal (4). In this case, the device (2) can extract an AR filter (5) that meets a predetermined standard from the AR filter database (21) and transmit it to the AR filter distribution unit (23).

[0036] [Delivery of AR Filter (5)] The device (2) can deliver the AR filter (5) stored in the AR filter database (21) to the user terminal (4). For example, when accessing a certain user's device (2) (logging in to an account), the device (2) refers to the user database (27), extracts the AR filter (5) corresponding to the attributes of the user from the AR filter database (21), and can display the information (e.g., name, image, icon) of the extracted AR filter (5) on the terminal (4) of the same user. The user can select a favorite AR filter (5) and transmit data requesting the delivery of this AR filter (5) from the terminal (4) to the device (2). The device (2) can deliver the specified AR filter (5) to the user terminal (4) in response to the delivery request obtained from the user terminal (4).

[0037] [Use of AR Filter (5)] The user terminal (4) can include a contributor terminal (43) and a viewer terminal (44). The contributor terminal (43) can send the data of the content processed by the distributed AR filter (5) to the content management and operation device (2). The viewer terminal (44) can display the content processed by the distributed AR filter (5).

[0038] For example, a user overlays an AR filter including an image of a character (a fictional animal or person giving a specific image) during a conversation with someone on an image of themselves taken, at a predetermined transparency. As a result, an image is generated that appears as if the user and the character are having a conversation. The user, as a contributor, can send the synthesized image from their own terminal (which can be called the contributor terminal (43)) to the device (2) as their own content.

[0039] The submitted image is distributed by the device (2) to another user terminal (4). For example, if another user likes this image, they can send evaluation data such as "like" or "high evaluation" to the device (2) from their own terminal (which can be called the viewer terminal (44)). The device (2) can register and store the evaluation data obtained from the user terminal (4) and the distribution count of each AR filter (5) (corresponding to the number of times used by users), and can notify and distribute it to the user terminal (4). The user can find an "interesting AR filter" or an "AR filter that everyone is using" from the evaluation data and distribution count displayed on the terminal (4) and use it for processing their own content. In this way, this user can send the newly created content from their own terminal (this time it can be called the contributor terminal (43)) to the device (2).

[0040] For example, a user of an SNS can participate in the spread of the AR filter by communicating with the device (2) in any position of a content viewer, a content contributor, or an AR filter creator.

[0041] The user can, on the user terminal (4), evaluate the content viewed by means of a so-called tap operation (an operation of touching the "Like" button or the "High Evaluation" mark on the display unit of the terminal (4)) and the AR filter (5) used for the content. The evaluation result is transmitted from the user terminal (4) and reflected in the AR filter database (21), the content database (24), and the user database (27) of the apparatus (2).

[0042] Also, the apparatus (2) can measure the number of times the AR filter (5) is selected on the user terminal (4) as the number of times the AR filter (5) is used. This number of times is also reflected in the AR filter database (21), the content database (24), and the user database (27) of the apparatus (2).

[0043] The incentive management unit (28) of the apparatus (2) can refer to the above databases of the apparatus (2) to determine the number of times the AR filter (5) is used or the number of times the content is viewed. The incentive management unit (28) refers to and compares the determination result with a predetermined criterion, and executes an incentive granting process for the provider of the AR filter (5), the content poster, and the account associated with the AR filter (5) or the content. In this case, for example, the corresponding user can be commended as a user who has "achieved *** million views". Also, for example, a souvenir corresponding to the ranking can be sent to the corresponding user. When the apparatus (2) distributes advertisement content (for example, an advertisement video) to the user terminal (4) during content viewing, before, after, or during content distribution, the incentive granting process includes payment of money to the content poster.

[0044] [Utility of AR Filter (5)] In this way, as browsing, posting, or evaluation and browsing are repeated among users, the number of times the AR filter (5) is displayed on the user terminal (4) increases, and the images, messages, names, music, etc. provided by the AR filter (5) spread among users.

[0045] Today, it is said that SNS users prefer content for reasons such as "because it's interesting", "because everyone is using it", and "because I don't want to be left behind". On the other hand, it is also said that there is a trend among young users to be reluctant to cite "because a famous person is using it" or "because a popular artist recommends it" as reasons for selection. Therefore, when the distribution (spread) of content has advanced to a certain extent among ordinary users who are not famous, in other words, when users recognize it as "popular and interesting to everyone", a phenomenon can be seen where it progresses dramatically. In this case, the fact that it has already been preferred by a certain number of users has a much higher appeal than the influencers who were conventionally expected as the source of content spread, and demonstrates a spreading power that is extremely high and beyond what can be expected in influencer marketing.

[0046] Generally, since an AR filter is a representational type that is superimposed on a part of an original content image or video, there are almost no restrictions on the processing target. Moreover, the original content is given a strong visibility, message power, and imagination-evoking power derived from the AR filter. As a result, the selection and usage of the AR filter itself may affect the quality and evaluation of the content. As the ingenuity of the AR filter accumulates, the AR filter itself becomes the core of the expression, and examples have emerged where the content is used as a vehicle for the AR filter. For today's users, "content using a filter that is popular and interesting to everyone" is often the target of browsing and posting.

[0047] With this system (1), AR filters (5) can be supplied to the device (2) from the user terminal (4) almost without limitation, and the device (2) can store and distribute a wide variety of AR filters (5). This increases the options for AR filters in user viewing and posting, and causes competition when an AR filter is selected by a user as a viewer or poster. Such intensification of competition promotes the creation of more appealing AR filters and content.

[0048] [Advertising filter (51)] When the AR filter (5) is an advertising filter (51), the utility value of this system (1) is high. By having many general users prefer attractive AR filters related to companies, products, or services, advertisers can widely promote companies, products, or services via the AR filter, seemingly spontaneously, without being affected by the personal risks of influencers such as content creation technology, promotional desire, or personal image.

[0049] The advertising filter (51) includes images, videos, music, voices, characters, symbols, numbers, and colors that evoke or recognize companies, products, or services. A typical advertising filter (51) is an image character of a company, product, or service, or an image or video related to the image character.

[0050] When supplying the advertising filter (51) in this system (1), the user terminal (4) includes an AR filter creator terminal (41), the application (3) generates the advertising filter (51) using the data input from the AR filter creator terminal (41), the AR filter creator terminal (41) transmits the advertising filter (51) to the content management and operation device (2), and the content management and operation device (2) can store the advertising filter (51) received from the AR filter creator terminal (41) in the AR filter database (21).

[0051] The AR filter creator terminal (41) may be a terminal managed by the advertiser itself, or may be a terminal managed by a contractor (filter creator) commissioned by the advertiser to create an AR filter. When the filter creator transmits the advertisement filter (51) from the AR filter creator terminal (41) to the device (2) on behalf of the advertiser, identification information corresponding to the advertiser or the filter creator can be associated with the advertisement filter (51). For example, the filter creator associates the advertisement filter (51) with the SNS account of the advertiser or the filter creator and transmits it to the device (2).

[0052] When supplying the advertisement filter (51) in this system (1), the advertiser may actively participate. In this case, the user terminal (4) includes the AR filter creator terminal (41) and the advertiser terminal (42), the advertiser terminal (42) transmits AR filter creation data to the AR filter creator terminal (41), the application (3) generates the advertisement filter (51) using the data input from the AR filter creator terminal (41), the AR filter creator terminal (41) or the advertiser terminal (42) transmits the advertisement filter (51) to the content management and operation device (2), and the content management and operation device (2) can store the advertisement filter (51) received from the AR filter creator terminal (41) and / or the advertiser terminal (42) in the AR filter database (21).

[0053] In this case, the data used by the application (3) includes the data held by the advertiser. Also in this case, the advertiser can transmit to the device (2) from its own terminal (42) an AR filter updated by the advertiser from the AR filter delivered by the filter creator.

[0054] Typically, a filter creator who has received material data from an advertiser executes an application (3) to create an advertisement filter (51). The filter creator accesses the advertiser's SNS account on their own terminal (AR filter creator terminal (41)) connected to the Internet, and transmits the advertisement filter (51) to the SNS server (2) from the account. The SNS server (2) stores the advertisement filter (51) in the AR filter database (21). At this time, the SNS server (21) updates the AR filter database (210) and the user database (27). When the advertisement filter (51) satisfies the viewing conditions or distribution conditions set for each SNS, any user can view or download the advertisement filter (51) on the user terminal (4). As the content processed by the advertisement filter (51) is repeatedly posted and viewed from the user terminal (4), the image and information of the company, product, and service issued by the advertisement filter (51) are widely recognized by the user.

[0055] Such promotion by the spread of the advertisement filter (51) can also be used in combination with conventional influencer marketing. The filter creator can not only transmit the advertisement filter (5) to the device (2), but also provide the filter (51) to an influencer and have the influencer post content. By such combination, the appealing effect of the advertisement filter (51) can be further enhanced.

Example

[0056] Figure 1 shows an overview of this system (1). An SNS server (2) as an example of the device (2) includes a communication unit (20), an AR filter database (21), an AR filter reception unit (22), an AR filter distribution unit (23), a content database (24), a content reception unit (25), a content distribution unit (26), and a user database (27).

[0057] The AR filter creator, who is a user of this system (1), uses the terminal (41). The advertiser (Company A), who is a user of this system (1), uses the terminal (42). The illustration image data of the cat B, which is the image character of Company A, is transmitted from the terminal (42) to the AR filter creator terminal (41).

[0058] The AR filter creation application (3) is stored in the SNS server (2). The AR filter creator downloads the application (3) to the terminal (41) or the Internet cloud to which the terminal (41) is connected.

[0059] The AR filter creator uses the application (3) to create a video C1 in which an employee and the cat B appear. The video C1 is a video of an actual person with an advertising filter (51) superimposed on it. The advertising filter (51) includes the illustration data of the cat B and the data of a music piece that matches the image of Company A and the cat character B.

[0060] The AR filter creator executes the application (3) to transmit the advertising filter (51) to the SNS server (2) and posts the video C1 to the SNS operated by the SNS server (2). The AR filter reception unit (22) and the communication unit (20) of the SNS server (2) send a message notifying the terminal (41) that the AR filter has been received. The SNS server (2) stores the advertising filter (51) in the AR filter database (21).

[0061] Alternatively, the AR filter creator runs the application (3) to create an advertisement filter (51) and sends it to the SNS server (2). In this case, since there is no need to prepare the content (video or image) to be processed by the advertisement filter (51), the AR filter creator can create a large number of advertisement filters (51) in a short period of time. Also in this case, the content creation cost can be significantly reduced compared to the case of providing content materials to conventional influencers and requesting content creation. Note that FIG. 1 shows the case where the AR filter creator creates the video C1.

[0062] The program that runs the review section (29) of the SNS server (2) screens the advertisement filter (51). If no data that cannot be distributed or viewed is extracted from the advertisement filter (51), the AR filter reception section (22) and the communication section (20) of the SNS server (2) send message data notifying the terminal (41) that the advertisement filter (51) can be distributed to the user terminal (4), and the SNS server (2) starts distributing the video C1 and the advertisement filter (51).

[0063] After that, another user views video C1 on terminal (4). At this time, the terminal (4) used by the user can be called the viewer terminal (44). This user gives positive feedback on video C1. In fact, when the user taps the heart-shaped mark displayed on the viewer terminal (44), data corresponding to "positive evaluation" is sent to the SNS server (2). According to the evaluation result, the data registered in one or more of the AR filter database (21), content database (24), and user database (27) is updated. While referring to the updated data, in response to the input data from the user terminal (4), the communication unit (2), AR filter distribution unit (23), and content distribution unit (26) of the SNS server continue to distribute the video and AR filter (51) to the terminals (4) of the users accessing this SNS. Another user also views video C1, and the view count and positive evaluations of video C1 accumulate. The user views the content with reference to the accumulated view count and positive evaluation record. In this way, the AR filter (51) spreads among users.

[0064] Another user may also use the AR filter (51) for content posting. Another user creates another video C2 by overlaying the advertising filter (51) on the video created by himself / herself on terminal (4), and posts video C2. At this time, the terminal (4) used by the user can be called the poster terminal (43). When positive evaluations from other users for the posted video accumulate, another user creates and posts another video with the same advertising filter (51) overlaid.

[0065] In this way, as the advertising filter (51) is repeatedly used by users in either the form of browsing or posting, the images of Company A and Character B are fixed among users. Many SNS users prefer the advertising filter (51) for reasons such as "everyone is choosing it" and "it's interesting," and they have little awareness of participating in or cooperating with the promotion of Company A. Therefore, even if the advertising filter (51) spreads and Company A and Character B are recognized in combination, many users have the awareness that they "naturally got to know Company A" or "unconsciously became fond of Company A."

[0066] On the other hand, the advertiser A may let influencers or famous creators post the content processed by the advertising filter (51). In this case, the diffusion effect by the supporters (followers) of influencers or famous creators can be added. Also, it can be expected to give users the impression that "since that person is also choosing it, its popularity is genuine" and prompt the preferences of general users.

Industrial Applicability

[0067] This system (1) is a method of efficiently providing an AR filter to, for example, an SNS at low cost. By using this system (1), for example, the quality of SNS content and the satisfaction of SNS users can be improved.

[0068] This system (1) is also useful as a method for substituting, complementing, or enhancing conventional influencer marketing. An advertising filter for promoting a company, product, or service can be supplied to, for example, an SNS using this system (1). By allowing general SNS users to use the advertising filter, promotion can be carried out with user attributes or user scales that were not assumed in conventional influencer marketing. This system (1) is expected as a new means for the advertising business.

Explanation of Signs

[0069] 1 AR Filter Provision System 2 Content Management and Operation Device 20 Communication Unit 21 AR Filter Database 22 AR Filter Reception Unit 23 AR Filter Distribution Unit 24 Content Database 25 Content Reception Unit 26 Content Distribution Unit 27 User Database 28 Incentive Management Unit 29 Review Unit 3 Application 4 User Terminal 41 AR Filter Creator Terminal 42 Advertiser Terminal 43 Submitter Terminal 44 Viewer Terminal 5 AR Filter A Advertiser (Enterprise) B Corporate A's Image Character C1 Video C2 Video

Claims

1. An AR filter providing system (1) including a content management and operation device (2), an application (3), and a user terminal (4), wherein the application (3) generates an AR filter (5), the user terminal (4) transmits the AR filter (5) to the content management and operation device (2), and the content management and operation device (2) stores the AR filter (5) received from the user terminal (4) in an AR filter database (21). The AR filter providing system (1).

2. The user terminal (4) includes an AR filter creator terminal (41), the application (3) generates an advertisement filter (51) using data input from the AR filter creator terminal (41), the AR filter creator terminal (41) transmits the advertisement filter (51) to the content management and operation device (2), and the content management and operation device (2) stores the advertisement filter (51) received from the AR filter creator terminal (41) in the AR filter database (21). The AR filter providing system (1) according to Claim 1.

3. The user terminal (4) includes an AR filter creator terminal (41) and an advertiser terminal (42), the advertiser terminal (42) transmits AR filter creation data to the AR filter creator terminal (41), the application (3) generates an advertisement filter (51) using data input from the AR filter creator terminal (41), either the AR filter creator terminal (41) or the advertiser terminal (42) transmits the advertisement filter (51) to the content management and operation device (2), and the content management and operation device (2) stores the advertisement filter (51) received from the AR filter creator terminal (41) and / or the advertiser terminal (42) in the AR filter database (21). The AR filter providing system (1) according to Claim 1.

4. The AR filter providing system (1) according to Claim 1, wherein the content management and operation device (2) distributes the AR filter (5) stored in the AR filter database (21) to the user terminal (4).

5. The user terminal (4) includes a poster terminal (43) and a viewer terminal (44), and the poster terminal (43) can transmit data of content processed by the distributed AR filter (5) to the content management and operation device (2). The viewer terminal (44) can display the content processed by the distributed AR filter (5). The AR filter providing system (1) according to claim 1.

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