Apparatus and program for supporting assessment

Abstract

To provide an apparatus and a program for supporting assessment for assisting a user in setting a trading price.SOLUTION: The apparatus for supporting assessment includes: an information acquisition unit for acquiring information on an assessment target product as a product to be assessed for a purchase price; an estimated profit amount calculation unit for calculating an estimated profit amount obtained when the assessment target product is purchased and sold, on the basis of the acquired information; and a presentation control unit for presenting the calculated estimated profit amount.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an appraisal support device and a program. [Background technology]

[0002] BACKGROUND ART Conventionally, a system for assessing the purchase price of an item to be assessed, such as a used car, has been proposed (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Publication No. 2023-72922 Summary of the Invention [Problem to be solved by the invention]

[0004] However, the purchase price of the appraised product fluctuates depending on various factors, making it difficult to make a fair appraisal.It is also generally difficult to determine whether the appraised amount ensures a fair profit.

[0005] The present invention has been made to solve the above problems, and its object is to provide an appraisal support device and program that support a user in setting a purchase price. [Means for solving the problem]

[0006] One embodiment of the present invention is an appraisal support device that includes an information acquisition unit that acquires information about an appraised product, which is a product that is the subject of an appraisal for a purchase price, an expected profit calculation unit that calculates an expected profit amount if the appraised product is purchased and sold based on the acquired information, and a presentation control unit that presents the calculated expected profit amount.

[0007] One embodiment of the present invention is a program that causes a computer to acquire information about an appraised product, which is a product for which a purchase price is to be appraised; calculate, based on the acquired information, an expected profit amount if the appraised product is purchased and sold; and present the calculated expected profit amount. [Effects of the Invention]

[0008] According to the present invention, it is possible to assist users in setting buying and selling prices. [Brief explanation of the drawings]

[0009] [Figure 1] 1 is a diagram illustrating an example of the configuration of an assessment support system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a diagram showing an example of the flow of operations of the assessment support system of the present embodiment. [Figure 3] FIG. 2 is a diagram showing an example of appraisal target commodity information according to the present embodiment. [Figure 4] FIG. 10 is a diagram showing an example of an input screen for appraisal target product information according to the present embodiment. [Figure 5] FIG. 10 is a diagram showing another example of the input screen for appraisal target product information according to the present embodiment. [Figure 6] FIG. 10 is a diagram showing an example of pricing reference information according to the present embodiment. [Figure 7] FIG. 10 is a diagram showing an example of an assessment screen according to the present embodiment. [Figure 8] FIG. 10 is a diagram showing an example of the configuration of a price setting field in the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0010] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. 1 is a diagram showing an example of the configuration of an appraisal support system 1 according to this embodiment. The appraisal support system 1 has a configuration in which an appraisal support device 10 and an appraisal support server 20 are connected via a network NT. The appraisal support server 20 is also connected to a market price database 30.

[0011] In this embodiment, the appraisal support server 20 and the market price database 30 are described as being different pieces of hardware, but this is not limiting. The appraisal support server 20 and the market price database 30 may be physically or logically integrated into the same piece of hardware. Furthermore, the appraisal support server 20 and the market price database 30 may be configured to be connected via a network such as the Internet.

[0012] The appraisal support device 10 is a computer device such as a personal computer, tablet, or smartphone, and is used by a user of the appraisal support system 1. The appraisal support device 10 is connected to an operation unit 11 such as a keyboard or touch panel, and a display unit 12 such as a liquid crystal display. The appraisal support device 10 includes a calculation unit 110 and a memory unit 150.

[0013] The calculation unit 110 includes, for example, a CPU (central processing unit), and provides various functions based on the programs and data stored in the storage unit 150 . The storage unit 150 includes a nonvolatile semiconductor memory and a hard disk drive, and stores programs and data for the operation of the calculation unit 110.

[0014] The calculation unit 110 includes, as its functional units, an information acquisition unit 111, an expected profit calculation unit 112, and a presentation control unit 113. The functions and operations of the calculation unit 110 will be described with reference to FIG.

[0015] [Operational flow of the appraisal support system] FIG. 2 is a diagram showing an example of the flow of operations of the assessment support system 1 of this embodiment. In this example of the present embodiment, the product 5 to be appraised is a used car purchased by a user (or an organization such as a used car sales company to which the user belongs) as a trade-in when selling an automobile. For example, the user in this embodiment is a person in charge of making purchase appraisals of used cars at a used car sales company. In the following explanation, the purchase of the appraised product 5 will also be referred to as a "trade-in." The purchase price will also be referred to as a trade-in price.

[0016] The items to be appraised 5 include various goods and services for which a purchase market or purchase price has been established. For example, these include clothing and jewelry such as brand bags, watches, and gemstones. The items to be appraised 5 may also be second-hand goods that are simply eligible for purchase without being sold as new items.

[0017] (Step S110) The user operates the appraisal support device 10 to input appraisal target product information 51 for the appraisal target product 5. In one example of this embodiment, the appraisal target product 5 is a used car that the user's customer (hereinafter also simply referred to as the customer) is about to sell (i.e., a used car that the user is looking to buy). In this example, the appraisal target product information 51 is information about the used car that is used to appraise the purchase price of the used car. An example of the appraisal target product information 51 for the appraisal target product 5 will be described with reference to FIG. 3.

[0018] 3 is a diagram showing an example of the appraisal target product information 51 of this embodiment. In this example of this embodiment, the appraisal target product information 51 includes the manufacturer, model, year, grade, chassis number, mileage, body color, etc. of the used car. When the product 5 to be appraised is a used car, generally, once the information 51 on the product to be appraised is collected, it is possible to know the price at which the product is being traded in the used car market. The appraisal support system 1 acquires information input by the user as appraisal target product information 51 of the appraisal target product 5. An example of an operation screen acquired by the appraisal support system 1 from the user is shown in FIG.

[0019] 4 is a diagram showing an example of an input screen P1 for the appraisal target product information 51 according to this embodiment. The appraisal support device 10 displays the input screen P1 on the display unit 12. The input screen P1 includes an input stage display image P11 and a vehicle model selection image P12. The input stage display image P11 is an image showing the stages of the input operation of the appraisal target product information 51. As an example, the stages of the input operation of the appraisal target product information 51 include inputting the manufacturer of the used car to be purchased, inputting the car model, inputting the year, and inputting the grade. The input stage display image P11 is an image indicating that, among these stages, the manufacturer has been input and it is time to input the vehicle model. The vehicle model selection image P12 is an image for the user to select the vehicle model of the product 5 to be appraised (i.e., the used car to be purchased). For example, the vehicle model selection image P12 includes a vehicle model selection button P121, a vehicle model selection button P122, and a vehicle model selection button P123. As an example, the vehicle model selection image P12 displays selection buttons for vehicle models of the input manufacturer that have a relatively large number of used car transactions (or transaction volume) in the used car market. The user selects the model of the used car to be purchased by operating the selection button on the model selection image P12. When the model is selected, the appraisal support device 10 causes the operation unit 11 to display an input screen P2.

[0020] 5 is a diagram showing an example of an input screen P2 for the appraisal target product information 51 of this embodiment. The input screen P2 includes an input stage display image P21, a chassis number input field P221, a mileage input field P222, a body color input field P223, a condition clear button P23, and an appraisal price calculation button P24. Input screen P2 can be thought of as a screen for entering information specific to the used car to be purchased. Information specific to the used car to be purchased is information that can be operated more easily by directly entering values ​​rather than selecting from displayed options, such as the chassis number and mileage of the used car to be purchased.

[0021] Similar to the input stage display image P11 described above, the input stage display image P21 is an image showing the stage of inputting the appraisal target product information 51. The input stage display image P21 is an image showing that the input of the grade has been completed and that it is now time to input information specific to the used car to be purchased. The chassis number input field P221 is a field for inputting the chassis number of the used car to be purchased. The mileage input field P222 is a field for inputting the mileage (the value indicated by the odometer) of the used car to be purchased. The body color input field P223 is a field for inputting the body color of the used car to be purchased.

[0022] In addition to the above-mentioned chassis number, mileage, and body color, the information specific to the used car to be purchased may also include the following items. Rating score: The result of a user rating the rank of a used car to be purchased based on predetermined criteria. Maintenance information: The status of inspections under the Motor Vehicle Inspection and Registration System (also known as vehicle inspections) and the number of months remaining until the vehicle inspection expires. Recycling classification: Whether or not the vehicle's recycling fees have been paid. Repair history: Whether or not the vehicle has had any repairs made to damaged parts due to accidents or breakdowns. Warranty category: Whether there is a manufacturer's or dealer's warranty for vehicle breakdowns, etc., and if there is a warranty, whether it is paid or free. One owner: Whether the vehicle has had only one owner since new car registration, and whether it has been resold. Non-smoking vehicle: Whether or not smoking was prohibited inside the vehicle. Registered, unused vehicle: Is it essentially equivalent to a new vehicle?

[0023] Furthermore, the above-described appraisal target product information 51 may have sub-items automatically entered based on catalog information at the time of new car sales, etc., when the user enters a portion of the information. As an example, among the items of the appraisal target product information 51 shown in FIG. 3, the grade may have sub-items. The catalog at the time of new car sales may indicate the relationship between grade and equipment. For example, the highest grade of a certain vehicle may be equipped with genuine leather interior. In such a case, when the user enters the grade, the appraisal support device 10 may generate the appraisal target product information 51 by automatically entering the equipment corresponding to the grade (e.g., equipment 1, equipment 2, etc. shown in FIG. 3) as sub-items.

[0024] In addition, among the information 51 on the product to be appraised, the sub-items that are automatically entered may include items related to vehicle equipment, such as an ETC (electronic toll collection) device, a car navigation system, a sunroof, aluminum wheels, a function for communicating with a music player via short-range wireless communication, a music server, a backup monitor, and lifts and assist equipment for welfare vehicles.

[0025] Returning to Fig. 2, the information acquisition unit 111 of the appraisal support device 10 acquires appraisal target product information 51. Here, the appraisal target product information 51 is information on the appraisal target product 5, which is the product that is the subject of appraisal for the purchase price Pc1.

[0026] That is, the information acquisition unit 111 acquires the appraisal target product information 51 of the appraisal target product 5, which is the product to be appraised for the purchase price Pc1. The information acquisition unit 111 transmits the appraisal target product information 51, in which information for each item has been input, to the appraisal support server 20.

[0027] (Step S210) The appraisal support server 20 receives the appraisal target product information 51 sent from the appraisal support device 10 in step S110. The appraisal support server 20 refers to the market price in the market price database 30 for the used car having the specifications indicated in the received appraisal target product information 51. (Step S310) Various used car market data can be accessed from the market price database 30. The market price database 30 also stores the results of past searches of various used car market data for a certain period of time. The market price database 30 transmits the market price of a used car with the specifications indicated in the appraisal target product information 51 (or a used car with specifications similar to those of a used car with the specifications indicated in the appraisal target product information 51) to the appraisal support server by referring to the trading situation in the used car market.

[0028] The market price includes the purchase price of the product 5 to be appraised in the market and the selling price of the product 5 to be appraised in the market. Here, the selling price of the product 5 to be appraised in the market is the price at which the resale business sells the product 5 to a consumer after the resale business purchases the product 5 to be appraised (i.e., the resale price). In one example of this embodiment, the product 5 to be appraised is a used car, the resale business is a used car dealer, and the consumer is the user of the product 5 to be appraised (i.e., a person who purchases and uses a used car).

[0029] The market for the appraisal target product 5 may include a market where consumers buy and sell (retail market) and a market where businesses that sell and buy the appraisal target product 5 (wholesale market). In such a case where a wholesale market exists, the market price database 30 may transmit to the appraisal support server 20 the market price that is a combination of the market price in the retail market and the market price in the wholesale market (i.e., wholesale price).

[0030] (Step S220) The assessment support server 20 acquires the market price calculated by the market price database 30 in step S310, and transmits the acquired market price to the assessment support device 10.

[0031] The appraisal support server 20 may calculate a potential transaction price of the appraisal target product 5, which is different from the market transaction price of the appraisal target product 5, that is, the actual transaction price. The potential transaction price of the product 5 to be appraised is a transaction price estimated based on the degree of consumer interest in the product 5 to be appraised. If the degree of consumer interest in the product 5 to be appraised is relatively high, the potential transaction price may be higher than the actual transaction price. On the other hand, if the degree of consumer interest in the product 5 to be appraised is relatively low, the potential transaction price may be lower than the actual transaction price.

[0032] For example, if the product 5 to be appraised is a used car, consumers who wish to purchase a used car may inquire about the product (i.e., the used car) such as the price, specifications, degree of deterioration, etc., through media such as computer systems for used car transactions, magazines, and advertisements. A used car that receives many inquiries (or a used car of a similar type to a used car that receives many inquiries) is likely to be popular in the market and trade at a high price. In other words, the potential resale price may reflect the consumer's state of mind more than the actual transaction price.

[0033] The appraisal support server 20 accumulates data on the "listed price" and "number of inquiries" for each product (i.e., used car) when it is listed in various media, and derives the resale price from the relationship between the listed price and the number of inquiries. For example, if there is data showing that the number of inquiries is "100" when the listed price is "2 million yen," "10" when it is "2.5 million yen," "150" when it is "1.8 million yen," and "80" when it is "1.5 million yen," it can be inferred that the market reaction is highest when the listed price is "1.8 million yen," that the number of inquiries is "100 (minus 50)" when the listed price is raised to "2 million yen," and that the number of inquiries is "80 (minus 70)" when the listed price is lowered to "1.5 million yen," and therefore "the market reaction is highest when the price is set between 1.8 million yen and 2 million yen."

[0034] In the following explanation, the potential resale price calculated as described above, which better reflects the consumer's psychological state, is also referred to as the recommended retail price Pc5. In addition, the purchase price by a reseller, which is the recommended retail price Pc5 plus the reseller's costs, is also called the recommended purchase price Pc4. The recommended purchase price Pc4 and the recommended retail price Pc5 may be higher or lower than the selling price in actual transactions on the market (i.e., the actual resale price). In other words, the recommended purchase price Pc4 and recommended retail price Pc5, which are potential buying and selling prices that reflect the psychological state of consumers, may differ from the actual purchase price and actual resale price, which are buying and selling prices in the trading market.

[0035] In such cases, the appraisal support server 20 may be configured to calculate the probability of an inquiry from a consumer for each type of specification of a used car, such as the model and year, by using a machine-learned model that has learned about the inquiry situation from consumers using, for example, AI (Artificial Intelligence). The appraisal support server 20 configured in this manner can calculate a more appropriate market price that better reflects the consumer's psychological state, compared to when the market price is calculated based solely on the actual transaction price in the resale market. In this embodiment, the appraisal support server 20 is configured to calculate the recommended retail price Pc5, but this may also be designed to be performed on the appraisal support device 10 side.

[0036] In the above case, the appraisal support server 20 may transmit the buying and selling price in the actual transaction calculated by the market price database 30 in step S310, as well as the suggested purchase price Pc4 and the suggested retail price Pc5, which are potential prices, as market prices to the appraisal support device 10. Hereinafter, the market price and the suggested retail price Pc5 described above will be collectively referred to as market price information. In this case, the assessment support server 20 transmits to the assessment support device 10 market price information that combines the market price, the recommended retail price Pc5, and the recommended purchase price Pc4.

[0037] (Step S230) The appraisal support server 20 transmits pricing setting information 21 to the appraisal support device 10. The pricing setting information 21 is information such as various setting values ​​that should be taken into consideration when a reseller prices (determines an appraisal price for) the appraisal target product 5. An example of the pricing setting information 21 will be described with reference to FIG. 6.

[0038] 6 is a diagram showing an example of the pricing setting information 21 of this embodiment. In this example, the pricing setting information 21 includes an allowable markdown rate R0, a target profit rate R1, and a sales cost Pc0.

[0039] The allowable discount rate R0 is the discount rate that a reseller is allowed to offer when customarily or temporarily discounting the listed price when reselling the appraised product 5. The discount rate refers to the ratio of the actual selling price to the listed price. This allowable discount rate R0 is set uniquely by the reseller based on the sales performance of the appraised product 5, the customer demographic, the sales and profits desired from the resale, and other factors. In other words, the allowable discount rate R0 may differ for each reseller. The allowable discount rate R0 may also be set for each type of product 5 to be appraised (for example, for each model, year, and grade in the case of a used car).

[0040] The target profit margin R1 is the profit margin that the reseller wants to obtain when purchasing and selling the assessed product 5. The profit margin here refers to the ratio of the profit amount, after deducting various costs, to the sales amount from the resale of each assessed product 5. This target profit margin R1 is set uniquely by the reseller. In other words, the value of the target profit margin R1 may differ for each reseller. Furthermore, the target profit rate R1 may be set for each type of product 5 to be appraised (for example, for each model, year, and grade in the case of a used car).

[0041] The sales cost Pc0 is the cost (e.g., selling expenses and general administrative expenses) incurred by the reseller in the purchase and sale of the assessed product 5. This sales cost Pc0 is set uniquely by the reseller. In other words, the value of the sales cost Pc0 may differ for each reseller. Furthermore, the sales cost Pc0 may be set for each type of product 5 to be appraised (for example, for each model, year, and grade in the case of a used car).

[0042] (Step S120) Returning to FIG. 2, the information acquisition unit 111 of the appraisal support device 10 receives the market price information transmitted in step S220 and the pricing setting information 21 transmitted in step S230. As described above, the market price information transmitted from the appraisal support server 20 includes the market selling price (retail market selling price or wholesale market selling price) of the appraisal target product 5 or a product similar to the appraisal target product 5. In the following description, these market selling prices are also referred to as market selling prices Pc7. The information acquisition unit 111 acquires this market selling price Pc7 as part of the pricing reference information 52.

[0043] That is, the information acquisition unit 111 acquires the market selling price Pc7 of the appraisal target product 5 or a product similar to the appraisal target product 5 as the pricing reference information 52.

[0044] The recommended purchase price Pc4 may be higher or lower than the purchase price offered by resellers in actual transactions on the market (i.e., the actual purchase price). In other words, the recommended purchase price Pc4 and recommended retail price Pc5, which are potential buying and selling prices that reflect the psychological state of consumers, may differ from the actual purchase price and actual resale price, which are buying and selling prices in the trading market.

[0045] Various price information that is used as a reference when assessing the trade-in price, including the recommended purchase price Pc4, the recommended retail price Pc5, and the market selling price Pc7, is collectively referred to as pricing reference information 52.

[0046] Here, the pricing reference information 52 is an example of information about the product to be appraised. That is, the information acquisition unit 111 acquires the market selling price Pc7 of the product to be appraised 5 or a product similar to the product to be appraised 5 as information about the product to be appraised.

[0047] The appraisal support device 10 displays the pricing reference information on the display unit 12 based on the received market price and pricing setting information 21. An example of a display screen for the pricing reference information will be described with reference to FIG.

[0048] 7 is a diagram showing an example of the appraisal screen P3 of this embodiment. The appraisal screen P3 has a reference price display field P31, a price setting field P32, and a cost / profit display field P33. The reference price display field P31 is a field that displays the above-mentioned pricing reference information 52. The reference price display field P31 includes a recommended retail price field P311, a recommended purchase price field P312, a retail market price field P313, an industry selling price field P314, and a standard purchase price field P315.

[0049] The recommended retail price column P311 is a column in which the above-mentioned recommended retail price Pc5 is displayed. The recommended purchase price column P312 is a column in which the above-mentioned recommended purchase price Pc4 is displayed. The retail market price column P313 is a column in which the actual selling price is displayed among the market prices described above. The industry sales price column P314 is a column that displays the actual sales price to businesses in the wholesale market, among the market prices described above. The reference purchase price column P315 is a column in which the reference value (reference purchase price) of the purchase price calculated by the assessment support device 10 based on the market price and the pricing setting information 21 described above is displayed. Here, an example of the procedure for calculating the reference purchase price by the appraisal support device 10 will be described.

[0050] (1) When calculating based on the retail market price The assessment support device 10 calculates the reference purchase price based on the selling price in the retail market (that is, the retail resale price Pc2). Specifically, the appraisal support device 10 acquires the retail resale price Pc2 of the used car to be purchased from the appraisal support server 20. The appraisal support device 10 calculates the reference purchase price by taking into account the allowable discount rate R0, the target profit margin R1, and the sales cost Pc0 shown in FIG. 6 to the retail resale price Pc2.

[0051] As an example, we will explain the case where the retail resale price Pc2 is 1,940,000 yen, the allowable discount rate R0 is 13%; the target profit margin R1 is 15%; and the sales cost Pc0 is 57,000 yen. In this example, the appraisal support device 10 calculates the allowable discount amount (252,200 yen) by multiplying the retail resale price Pc2 (1,940,000 yen) by the allowable discount rate R0 (13[%]). Next, the appraisal support device 10 subtracts the allowable discount amount (252,200 yen) from the retail resale price Pc2 (1,940,000 yen) to calculate the discounted resale price (1,687,800 yen). Here, the resale price after the discount (1,687,800 yen) corresponds to the actual expected sales amount. In addition, the amount obtained by adding the sales cost Pc0 (57,000 yen) to the standard purchase price (x million yen) corresponds to the actual estimated sales cost.

[0052] Next, the appraisal support device 10 calculates the standard purchase price (x million yen) based on formula (1) so that the difference between the discounted resale price (1,687,800 yen), which is the actual estimated sales amount, and the sum of the standard purchase price (x million yen), which is the actual estimated sales cost amount, and the sales cost Pc0 (57,000 yen), satisfies the target profit margin R1 (15%]).

[0053] [Resale price after price reduction (1,687,800 yen) - {Base purchase price (x yen) + Selling cost Pc0 (57,000 yen)}] / Resale price after price reduction (1,687,800 yen) = Target profit margin R1 (15[%])…(1)

[0054] In this example, the appraisal support device 10 calculates that the reference purchase price is 1,377,630,000 yen (approximately 1,370,000 yen).

[0055] The appraisal support device 10 subtracts the sum of the standard purchase price (1.37 million yen) and the sales cost Pc0 (57,000 yen) from the discounted resale price (1,687,800 yen), which is the actual estimated sales amount, to calculate a profit of 260,800 yen (approximately 261,000 yen).

[0056] (2) When calculating based on the selling price in the wholesale market The assessment support device 10 calculates the reference purchase price based on the selling price in the wholesale market (that is, the wholesale price). Specifically, the appraisal support device 10 acquires the wholesale price of the used car to be purchased from the appraisal support server 20. Generally, in the used car buying and selling market, the wholesale market has a larger transaction volume than the retail market. Therefore, the buying and selling prices of used cars in the wholesale market tend to be more stable than the buying and selling prices of used cars in the retail market. Therefore, if the resale price of the used car to be purchased by the user is estimated based on the selling price of used cars in the stable wholesale market (i.e., the wholesale price) compared to the selling price in the unstable retail market, a relatively stable price can be determined. In this case, the assessment support device 10 calculates the selling price in the wholesale market (that is, the wholesale price) or the amount obtained by adding various costs to the wholesale price as the standard purchase price.

[0057] Generally, the resale price of a used car in the wholesale market tends to be lower (cheaper) than the resale price of a used car in the retail market. In this case, the resale price of a used car in the wholesale market functions as the floor price of the resale price. In the following explanation, the resale price in the wholesale market, which functions as the floor price, is also referred to as the reference floor price Pc3. In this case, the standard purchase price can be said to be an amount equal to or greater than the reference floor price Pc3.

[0058] That is, the information acquisition unit 111 acquires the reference lower limit price Pc3 (standard purchase price) of the appraisal target product 5 or a product similar to the appraisal target product 5 as appraisal target product information 51.

[0059] (Step S130) Returning to FIG. 2, the information acquisition unit 111 of the appraisal support device 10 acquires the user's price setting operation on the appraisal screen P3 displayed on the display unit 12.

[0060] 7, the appraisal screen P3 includes a price setting field P32. The price setting field P32 is a screen that accepts a price setting operation by the user. For example, the price setting field P32 includes a price slider P321. Details of the price slider P321 will be explained with reference to FIG.

[0061] 8 is a diagram showing an example of the configuration of the price setting field P32 in this embodiment. The price setting field P32 includes a purchase price slider P3211 and a selling price slider P3212. The purchase price slider P3211 is an operation image for setting the purchase price of the appraisal target product 5, among operation images for the user to perform a price setting operation. The selling price slider P3212 is an operation image for setting the resale price of the appraisal target product 5, among operation images for the user to perform a price setting operation.

[0062] The price slider P321 is an operation image for changing the set price by sliding it on the price display line P322 (sliding it left and right in the example shown in the same figure).

[0063] In the example shown in the figure, the prices on the price display line P322 are arranged in the order of lowest (cheapest): reference lower limit price Pc3, purchase price Pc1, retail resale price Pc2, recommended purchase price Pc4, and recommended retail price Pc5. As mentioned above, the recommended purchase price Pc4 and recommended retail price Pc5 are potential buying and selling prices that reflect the psychological state of the consumer of the product 5 being appraised.

[0064] For example, the recommended retail price Pc5 is the price at which the product can be resold, calculated by estimating the consumer's psychological state based on the probability of consumer inquiries about the product 5 being appraised (for example, whether it exceeds the general standard value of 30%). In addition, the recommended purchase price Pc4 is a price calculated as a reasonable purchase price by taking into account the allowable discount rate R0, target profit margin R1, and sales cost Pc0 set by the dealership for each model and grade of used car, relative to the calculated recommended retail price P5.

[0065] In the example shown in the figure, the potential selling price, which reflects the state of mind of consumers, is higher than the actual selling price in the retail market for the appraised product 5. In such a case, by setting the purchase price Pc1 and the retail resale price Pc2 higher, the probability of successful purchase and profit at the time of sale can be increased. In this way, the appraisal support device 10 of this embodiment can assist the user in setting a more reasonable price when setting the purchase and sale price of the product 5 to be appraised by displaying the recommended purchase price Pc4 and the recommended retail price Pc5 on the price display line P322.

[0066] As described above, the difference between the retail resale price Pc2 of the product 5 to be appraised and the purchase price Pc1 indicates the amount of profit from the purchase and sale of the product 5 to be appraised, i.e., the expected profit Pc6. Therefore, by sliding the purchase price slider P3211 and the sale price slider P3212, the expected profit P6 from the purchase and sale of the product 5 to be appraised can be adjusted.

[0067] That is, the assessment support device 10 includes a price slider P321 (operation receiving unit) that receives an operation to adjust the expected profit amount Pc6.

[0068] In the example described above, the price slider P321 is described as having two types of operation images, the purchase price slider P3211 and the selling price slider P3212, but this is not limited to this. The price slider P321 may be configured to have an operation image for either the purchase price slider P3211 or the selling price slider P3212.

[0069] That is, the price slider P321 (operation reception unit) includes at least one of a purchase price slider P3211 (first operation reception unit) that receives operations to adjust the purchase price Pc1 (planned purchase price) of the appraisal target product 5, which is the product to be appraised for the purchase price Pc1, and a sales price slider P3212 (second price slider) that receives operations to adjust the retail resale price Pc2 (planned sales price) of the appraisal target product 5.

[0070] The above-mentioned purchase price slider P3211 and selling price slider P3212 are generally called range sliders. A range slider is an operation image that indicates the estimated price by moving an operation image arranged on a price line that indicates high and low prices in the direction of increasing or decreasing the price.

[0071] That is, the price slider P321 (operation reception section), the purchase price slider P3211 (first operation reception section) and the selling price slider P3212 (second price slider) are at least one of the operation images in the form of a range slider that indicates the estimated price by moving the operation image placed on the price line indicating the high and low prices in the direction of increasing or decreasing the price.

[0072] Here, the initial value of the purchase price Pc1 indicated by the purchase price slider P3211 and the initial value of the retail resale price Pc2 indicated by the selling price slider P3212 will be described. The initial values ​​of the purchase price Pc1 and the initial values ​​of the retail resale price Pc2 refer to the purchase price Pc1 and the retail resale price Pc2 shown when the appraisal screen P3 is displayed in step S120 described above.

[0073] In one example of this embodiment, the appraisal support device 10 sets the actual selling price in the retail market (also called the current retail market price) from the various price information contained in the appraisal target product information 51 obtained from the appraisal support server 20 as the initial value of the selling price slider P3212. That is, the appraisal support device 10 sets an amount that is in line with the actual market situation, that is, the actual selling price in the retail market, as the initial value of the resale price of the appraisal target product 5. The user can easily consider how much lower or higher the initial value (i.e., the actual selling price in the retail market) should be to increase sales and profits of the appraisal target product 5. The assessment support device 10 configured in this manner can provide an operation interface that allows the user to easily consider the purchase and sale price.

[0074] In one example of this embodiment, the assessment support device 10 sets the reference purchase price calculated in the above-described procedure as the initial value of the purchase price slider P3211. For example, the base purchase price is calculated by taking into account the retail resale price Pc2, the allowable discount rate R0 determined by the dealer for each used car model and grade, the target profit margin R1, and the sales cost Pc0. That is, the appraisal support device 10 presents the user with a reasonable purchase price that takes into account the allowable discount rate R0, the target profit rate R1, and the sales cost Pc0 determined by the dealership for each model and grade of used car. The assessment support device 10 configured in this manner can provide an operation interface that allows the user to easily consider the purchase and sale price.

[0075] 2, the information acquisition unit 111 acquires a user's operation on the price slider P321 (operation reception unit) on the appraisal screen P3. Specifically, the information acquisition unit 111 acquires the amount set by the purchase price slider P3211 and the selling price slider P3212, i.e., the purchase / sale price.

[0076] (Step S140) The expected profit calculation unit 112 calculates the expected profit Pc6 when purchasing and selling the product 5 to be appraised based on the purchase price Pc1 (planned purchase price) and retail resale price Pc2 (planned selling price) of the product 5 to be appraised, which are planned prices based on the acquired product information 51 to be appraised.

[0077] That is, the expected profit calculation unit 112 calculates the expected profit Pc6 when the appraisal target product 5 is purchased and sold, based on the purchase and sale price acquired in step S130.

[0078] As described above, the expected profit amount Pc6 is calculated based on the difference between the retail resale price Pc2 and the purchase price Pc1.

[0079] The expected profit calculation unit 112 calculates the expected profit Pc6 when purchasing and selling the product to be appraised 5 based on the purchase price Pc1 (planned purchase price) and retail resale price Pc2 (planned selling price) of the product to be appraised 5, which is the product to be appraised at the purchase price Pc1.

[0080] In addition, the expected profit calculation unit 112 calculates the expected profit Pc6 when purchasing and selling the product 5 to be appraised based on at least one of the purchase price Pc1 (planned purchase price) adjusted by the purchase price slider P3211 (first operation reception unit) or the retail resale price Pc2 (planned selling price) adjusted by the selling price slider P3212 (second price slider).

[0081] More specifically, the information acquisition unit 111 acquires the market selling price Pc7 of the product 5 to be appraised (or a product similar to the product 5 to be appraised) and the reference lower limit price Pc3 (standard purchase price) of the product 5 to be appraised (or a product similar to the product 5 to be appraised) as pricing reference information 52. In this case, the expected profit calculation unit 112 calculates the initial value of the expected profit Pc6 based on the difference between the retail resale price Pc2 (planned selling price) based on the market selling price Pc7 and the purchase price Pc1 (planned purchase price) based on the reference lower limit price Pc3 (standard purchase price). Here, the initial value of the expected profit amount Pc6 is the expected profit amount Pc6 displayed based on the initial value of the retail resale price Pc2 and the initial value of the purchase price Pc1 when the appraisal screen P3 is displayed in step S120. As described above, the initial value of the retail resale price Pc2 may be the market selling price Pc7, and the initial value of the purchase price Pc1 may be determined based on the reference lower limit price Pc3. In other words, the initial value of the expected profit amount Pc6 is calculated as the difference between the retail resale price Pc2 based on the market selling price Pc7 and the purchase price Pc1 based on the reference lower limit price Pc3.

[0082] Furthermore, as described above, the expected profit calculation unit 112 calculates the expected profit Pc6 by subtracting the sales cost Pc0, which is arbitrarily determined in advance (by the user), from the difference between the retail resale price Pc2 (planned selling price) and the purchase price Pc1 (planned purchase price). That is, the expected profit calculation unit 112 may calculate the initial value of the expected profit Pc6 by subtracting the selling cost Pc0 from the difference between the retail resale price Pc2 and the purchase price Pc1.

[0083] Furthermore, as described above, the expected profit calculation unit 112 calculates the purchase price Pc1 (estimated purchase price) of the product 5 to be appraised based on the retail resale price Pc2 (estimated sales price) of the product 5 to be appraised and the target profit margin R1 (gross profit margin) arbitrarily set in advance by the user. That is, the expected profit calculation unit 112 may calculate the initial value of the expected profit Pc6 based on the retail resale price Pc2 and the target profit rate R1.

[0084] As described above, the initial value of the expected profit amount Pc6 is calculated by subtracting the amount of price reduction equivalent to the allowable price reduction rate R0 predetermined by the user from the difference between the retail resale price Pc2 (planned selling price) and the purchase price Pc1 (planned purchase price). The allowable price reduction rate R0 is one of the items in the pricing setting information 21. The pricing setting information 21 is a type of the appraisal target product information 51. That is, the allowable discount rate R0 is information indicating the degree of difference between the proposed selling price to the customer and the actual selling price, and is the appraisal target product information 51.

[0085] The presentation control unit 113 presents (for example, displays on the display unit 12) the calculated expected profit amount Pc6.

[0086] (Step S150) The calculation unit 110 determines whether the assessment information determination button P34 shown in Fig. 7 has been operated. If the calculation unit 110 determines that the assessment information determination button P34 has been operated (i.e., the resale price has been determined) (Step S150; YES), the calculation unit 110 ends the series of processes. On the other hand, if the calculation unit 110 determines that the assessment information determination button P34 has not been operated (i.e., the resale price has not been determined) (Step S150; NO), the calculation unit 110 returns the process to Step S130.

[0087] When the process returns to step S130, the information acquisition unit 111 further acquires operations on the purchase price slider P3211 and the selling price slider P3212. That is, the information acquisition unit 111 updates the purchase price Pc1 and the retail resale price Pc2. The expected profit calculation unit 112 recalculates the expected profit Pc6 based on the updated purchase price Pc1 and retail resale price Pc2.

[0088] More specifically, the expected profit calculation unit 112 calculates the expected profit Pc6 based on the difference between the retail resale price Pc2 (planned selling price) and the purchase price Pc1 (planned purchase price).

[0089] As described above, the expected profit calculation unit 112 calculates the expected profit Pc6 by subtracting at least one of the predetermined sales cost Pc0 or the discount amount equivalent to the predetermined allowable discount rate R0, which is information indicating the degree of difference between the sales price offered to the customer and the actual sales price, from the difference between the retail resale price Pc2 (planned sales price) and the purchase price Pc1 (planned purchase price).

[0090] Furthermore, as described above, the expected profit calculation unit 112 calculates the expected profit Pc6 by calculating the purchase price Pc1 (planned purchase price) of the product 5 to be appraised based on the retail resale price Pc2 (planned sales price) of the product 5 to be appraised and a predetermined target profit margin R1 (gross profit margin).

[0091] As described above, the appraisal support device 10 of this embodiment allows the user to consider setting a more reasonable buying and selling price by displaying on the screen the potential buying and selling price based on the market price and consumer sentiment when purchasing and selling the appraised product 5. In other words, the appraisal support device 10 of this embodiment can support the user in setting the buying and selling price.

[0092] The price slider P321 displayed on the appraisal screen P3 is an example of an operation image for setting a price. The configuration of the user interface is not limited to this, as long as the user can adjust the purchase price and resale price on the appraisal screen P3.

[0093] Although the embodiments of the present invention have been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment and can be appropriately modified without departing from the spirit of the present invention. The configurations described in the above-described embodiments may be combined.

[0094] Each unit included in each device in the above-described embodiments may be realized by dedicated hardware, or may be realized by a memory and a microprocessor.

[0095] In addition, each part of each device may be composed of a memory and a CPU (central processing unit), and the functions of each part of each device may be realized by loading a program into memory and executing it.

[0096] In addition, a program for realizing the functions of each unit of each device may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read into a computer system and executed to perform processing by each unit of the control unit. Note that the term "computer system" here includes hardware such as an OS and peripheral devices.

[0097] Furthermore, if a WWW system is used, the "computer system" also includes the homepage provision environment (or display environment). "Computer-readable recording media" refers to portable media such as flexible disks, optical magnetic disks, ROMs, and CD-ROMs, as well as storage devices such as hard disks built into computer systems. Furthermore, "computer-readable recording media" also includes devices that dynamically store programs for a short period of time, such as communication lines used when transmitting programs over networks like the Internet or over communication lines like telephone lines, and devices that store programs for a fixed period of time, such as volatile memory within computer systems that serve as servers or clients. Furthermore, the programs may be programs that implement some of the aforementioned functions, or may be programs that can realize the aforementioned functions in combination with programs already stored in the computer system. [Explanation of symbols]

[0098] 1... appraisal support system, 10... appraisal support device, 11... operation unit, 110... calculation unit, 111... information acquisition unit, 112... expected profit calculation unit, 113... presentation control unit, 12... display unit, 150... memory unit, 20... appraisal support server, 21... pricing setting information, 30... market price database, 5... appraisal target product, 51... appraisal target product information, 52... pricing reference information, NT... network, P1... input screen, P11... input stage display image, P12... vehicle model selection image, P121... vehicle model selection button, P122... vehicle model selection button, P123... vehicle model selection button, P2... input screen, P21... input stage display image, P221... chassis number input field, P222... mileage input field, P223... vehicle color input field, P23... conditions cleared button, P24...Assessment price calculation button, P3...Assessment screen, P31...Reference price display column, P311...Recommended retail price column, P312...Recommended purchase price column, P313...Market retail price column, P314...Industry sales price column, P315...Standard purchase price column, P32...Price setting column, P321...Price slider, P3211...Purchase price slider, P3212...Selling price slider, P33...Cost / profit display column, P331...Expected profit display column, P34...Assessment information confirmation button, Pc0...Sales cost, Pc1...Purchase price, Pc2...Retail resale price, Pc3...Reference minimum price, P4...Recommended purchase price, P5...Recommended retail price, P6...Expected profit amount, P7...Market selling price, R0...Allowable markdown rate, R1...Target profit rate

Claims

1. an information acquisition unit that acquires information on an appraisal target product that is a product for which a purchase price is appraised; an expected profit calculation unit that calculates an expected profit amount when the appraised product is purchased and sold based on the acquired information; a presentation control unit that presents the calculated expected profit amount; An appraisal support device comprising:

2. The information acquisition unit acquires, as the information, the market selling price of the appraisal target product or a product similar to the appraisal target product. The appraisal support device according to claim 1.

3. The information acquisition unit acquires, as the information, a standard purchase price of the appraisal target product or a product similar to the appraisal target product. The appraisal support device according to claim 1.

4. The information acquisition unit acquires, as the information, a market selling price of the appraisal target product or a product similar to the appraisal target product, and a standard purchase price of the appraisal target product or a product similar to the appraisal target product; The expected profit calculation unit calculates an initial value of the expected profit based on the difference between a planned selling price based on the market selling price and a planned purchase price based on the standard purchase price. The appraisal support device according to claim 1.

5. The expected profit calculation unit calculates an initial value of the expected profit by subtracting a predetermined selling cost from the difference between the expected selling price and the expected purchase price. The appraisal support device according to claim 4.

6. The estimated profit calculation unit calculates the estimated purchase price of the assessed product based on the estimated selling price of the assessed product and a predetermined gross profit margin, thereby calculating the estimated profit (initial value). The appraisal support device according to claim 4.

7. The expected profit calculation unit calculates the expected profit (initial value) by subtracting a price reduction amount corresponding to a predetermined price reduction rate as information indicating the degree of difference between the proposed selling price and the actual selling price from the difference between the planned selling price and the planned purchase price. The appraisal support device according to claim 4.

8. The presentation control unit presents the highest price and the lowest price among the market selling prices of the appraisal target product or products similar to the appraisal target product acquired by the information acquisition unit. The appraisal support device according to claim 1.

9. On the computer, Obtaining information about the appraisal target product, which is the product for which the purchase price is appraised; Calculating an expected profit amount when the appraised product is purchased and sold based on the acquired information; presenting the calculated expected profit amount; A program to execute.

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