Advertising methods

Abstract

The objective is to realize an advertising delivery method that can enhance the effectiveness of advertising. [Solution] In System 1, the server terminal displays a QR code along with advertising content on the advertising delivery terminal. The user terminal obtains link information to access information about the benefits of the advertised product or service promoted by the advertising content by scanning the QR code with its camera, and sends an access request to the server terminal for the benefit information in response to a selection operation on the link information displayed on the user terminal. Upon receiving the access request from the user terminal, the server terminal sends the benefit information to the user terminal. The store terminal providing the advertised product reads the QR code included in the benefit information displayed on the user terminal, sends a confirmation screen for the discount processing of the advertised product to the user terminal, and executes the user's purchase process of the advertised product, including the discount processing of the advertised product.

Description

Technical Field

[0001] The present invention relates to an advertisement providing method.

Background Art

[0002] Conventionally, advertisement providing methods via advertisement media such as digital signage and mass media have been widely spread. Also, techniques for enhancing the advertisement effect by these advertisements have been adopted.

[0003] For example, in Japanese Patent Laid-Open Publication No. 2021-192274, a method of displaying an advertisement associated with the characteristics of a user having a communication terminal on digital signage is disclosed.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] However, in the technology disclosed in the above patent laid-open publication, although it is possible to expect an enhanced advertisement effect in terms of displaying an advertisement related to a user near the digital signage, there still remain unclear points as to whether the user is actually interested in the advertised product or purchases it.

[0006] Therefore, an object of the present invention is to realize an advertisement providing method capable of further enhancing the advertisement effect.

Means for Solving the Problems

[0007] An advertising delivery method provided by an advertising delivery terminal connected via a network to a server terminal according to one aspect of the present invention, wherein the server terminal displays a two-dimensional code along with the advertisement via the advertising delivery terminal, receives a request to read the two-dimensional code from a user terminal, and updates the number of times the two-dimensional code can be read. [Effects of the Invention]

[0008] According to the advertising delivery method of the present invention, the advertising effect can be further enhanced. [Brief explanation of the drawing]

[0009] [Figure 1] This is a block diagram showing an advertising provision system according to the first embodiment of the present invention. [Figure 2] Figure 1 is a functional block diagram showing the server terminal 100. [Figure 3] Figure 1 is a functional block diagram showing the advertising display terminal 200. [Figure 4] Figure 1 is a functional block diagram showing the user terminal 300. [Figure 4] This figure shows an example of advertising data stored on server 100. [Figure 5] This figure shows an example of two-dimensional code management data stored in server 100. [Figure 6] This is an example of a flowchart relating to an advertising provision method according to the first embodiment of the present invention. [Figure 7] This is an example of a two-dimensional code display according to the first embodiment of the present invention. [Figure 8] This is an example of a flowchart relating to an advertising provision method according to a second embodiment of the present invention. [Figure 9] This is an example of a two-dimensional code display according to a second embodiment of the present invention. [Figure 10] This is an example of a two-dimensional code map displayed on a user terminal according to a second embodiment of the present invention. [Modes for carrying out the invention]

[0010] Embodiments of the present invention will be described below with reference to the drawings. The embodiments described below are not intended to unduly limit the scope of the present invention as described in the claims. Furthermore, not all components shown in the embodiments are necessarily essential components of the present invention.

[0011] (Embodiment 1) <Structure> Figure 1 is a block diagram showing an advertising provision system according to the first embodiment of the present invention. System 1 of this embodiment includes a server 100, a plurality of advertising provision terminals 200A, 200B (digital signage in this example) connected to the server via a network, a plurality of user terminals 300A, 300B, and a plurality of store terminals 400A, 400B.

[0012] The server terminal 100, advertising terminals 200A and 200B, and user terminals 300A and 300B are each connected via a network NW. The network NW consists of the Internet, intranet, wireless LAN (Local Area Network), WAN (Wide Area Network), etc.

[0013] The server terminal 100 manages two-dimensional code management data related to two-dimensional codes (in this example, QR Code®) that enable access to advertising data related to advertisements provided by advertisers and benefit information related to advertising products / services provided in association with the advertising data. The server terminal 100 also provides advertising content and two-dimensional codes related to the advertising content as advertising data to the advertising provision terminal 200. The server terminal 100 may be a general-purpose computer such as a workstation or personal computer, or it may be logically implemented by cloud computing. In this embodiment, for the sake of explanation, one server terminal is given as an example, but it is not limited to this and there may be multiple servers.

[0014] Advertising-providing terminals 200A and 200B display advertising content as advertising data provided by server 100, and also display two-dimensional codes related to the advertising content. In the present embodiment, for example, advertising-providing terminals 200A and 200B can be digital signage and are installed in places visible to pedestrians, such as in front of stores or on the street.

[0015] User terminals 300A and 300B are terminals owned by users such as pedestrians, and include smartphones, tablet terminals, etc. The user reads the two-dimensional code displayed on advertising-providing terminal 200 via user terminals 300A and 300B by imaging it with a camera built into user terminals 300A and 300B, and selects link information (URL) to privilege information (and / or application / registration screen, hereinafter referred to as "privilege information") regarding the advertised product / service displayed on user terminals 300A and 300B to access server terminal 100 (or an advertiser terminal not shown). Store terminals 400A and 400B are terminals managed by facilities such as shopping malls and stations and stores that provide products or services, and can scan a coupon (two-dimensional code) corresponding to the privilege information displayed on user terminals 300A and 300B, or scan a coupon (two-dimensional code) granted via an application of the advertiser and / or related store installed as a condition for granting a privilege to user terminals 300A and 300B, and execute accounting processing applying privileges such as discounts, and can transmit to server terminal 100 that the privilege has been exercised.

[0016] For the sake of convenience of explanation, advertising-providing terminals 200A and 200B are collectively referred to as "advertising-providing terminal 200", and user terminals 300A and 300B are collectively referred to as "user-providing terminal 300" in the following explanation.

[0017] FIG. 2 is a functional block configuration diagram of server terminal 100 in FIG. 1. Server terminal 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

[0018] The communication unit 110 is a communication interface for communicating with the user terminal 200 and the external service provider terminal 300 via the network NW, and communication is performed using a communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

[0019] The storage unit 120 stores programs for executing various control processes and functions within the control unit 130, input data, etc., and is composed of RAM (Random Access Memory), ROM (Read Only Memory), etc. The storage unit 120 also has an advertising data storage unit 121 for storing various data related to advertisements, a two-dimensional code management data storage unit 122 for storing various data related to two-dimensional codes associated with advertising content, etc. Furthermore, the storage unit 120 can also temporarily store data obtained through communication with the advertising provision terminal 200 and the user terminal. Note that a database (not shown) storing various data may be built outside of the storage unit 120 or the server terminal 100.

[0020] The control unit 130 controls the overall operation of the server terminal 100 by executing programs stored in the memory unit 120, and is composed of a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), etc. The functions of the control unit 130 include an instruction receiving unit 131 that receives input from the advertising delivery terminal 200 or the user terminal 300, an advertising data management unit 132 that refers to and processes various data related to advertisements, and a two-dimensional code processing unit 133 that processes two-dimensional codes. The instruction receiving unit 131, the advertising data management unit 132, and the two-dimensional code processing unit 133 are started by programs stored in the memory unit 120 and executed by the server terminal 100, which is a computer (electronic calculator).

[0021] The instruction receiving unit 131 receives instructions from the advertising delivery terminal 200 or user terminal 300 via the communication unit 110 when a user makes a predetermined input at the advertising delivery terminal 200 or user terminal 300.

[0022] The advertising data processing unit 132 manages and processes various data related to advertising (for example, advertiser information, advertising content information, advertising display timing information, advertising display location, reward information, reward conditions information, etc.).

[0023] The two-dimensional code processing unit 133 manages two-dimensional codes associated with advertising content and performs predetermined processing.

[0024] Figure 3 is a functional block diagram showing the advertising terminal 200 of Figure 1. The user terminal 200 comprises a communication unit 210, a display unit 220, a storage unit 230, and a control unit 240.

[0025] The communication unit 210 is a communication interface for communicating with the server terminal 100 via the network NW, and communication is performed using a communication protocol such as TCP / IP.

[0026] The display unit 220 consists of a display panel or the like used to display text, images, etc., in response to input data such as advertising content from the control unit 250.

[0027] The memory unit 230 stores various control processes, programs for executing functions within the control unit 250, input data such as advertising content, and is composed of RAM, ROM, etc. The memory unit 230 also temporarily stores communication content with the server terminal 100.

[0028] The control unit 240 controls the overall operation of the user terminal 200 by executing programs stored in the memory unit 230, and is composed of a CPU, GPU, etc.

[0029] Furthermore, the server terminal 100 may be configured to include a display unit function, in which case the configuration may not include an advertising terminal 200.

[0030] The functional block configuration of the external service provider terminal 300 can be substantially the same as that of the user terminal 200, and therefore its explanation is omitted.

[0031] Figure 4 is a functional block diagram showing the user terminal 300 in Figure 1. The user terminal 300 comprises a communication unit 310, a display and operation unit 320, a storage unit 330, a control unit 340, and a camera 350.

[0032] The communication unit 310 is a communication interface for communicating with the server terminal 100 via the network NW, and communication is performed using a communication protocol such as TCP / IP.

[0033] The display operation unit 320 is a user interface used to display text, images, etc., in response to user input and data input from the control unit 440. If the user terminal 300 is a personal computer, it consists of a display and a keyboard or mouse; if the user terminal 300 is a smartphone or tablet, it consists of a touch panel, etc. This display operation unit 420 is activated by a control program stored in the storage unit 430 and executed by the user terminal 300, which is a computer (electronic calculator).

[0034] The memory unit 330 stores programs for executing various control processes and functions within the control unit 340, input data, etc., and is composed of RAM, ROM, etc. The memory unit 330 also temporarily stores the contents of communications with the server terminal 100.

[0035] The control unit 340 controls the overall operation of the user terminal 300 by executing programs stored in the memory unit 330, and is composed of a CPU, GPU, etc.

[0036] In this embodiment, the camera 350 captures images in order to read the two-dimensional code displayed on the advertising terminal 200.

[0037] Figure 5 shows an example of advertising data stored on server 100.

[0038] The advertising data 1000 shown in Figure 5 stores various data related to the advertisement. In Figure 5, for the sake of explanation, an example of one advertisement (an advertisement identified by advertising ID "10001") is shown, but information on multiple advertisements can be stored. Here, "advertisement" refers to content provided by an advertiser to promote the advertiser's products or services to specific or unspecified users. Examples of advertisers include product providers and store operators, and the advertiser may be the same as the medium providing the advertised product (stores, etc., places where users enjoy benefits), or it may be different. Various data related to the advertisement can be stored, such as advertiser information (advertiser name and other basic information, etc.), advertisement content information (content data (images, text, etc.) for promoting the advertised product / service, etc.), advertisement display timing information (date and time the advertisement will be displayed, etc.), advertisement display location (location where the advertisement will be displayed, identification information of the advertisement delivery terminal, etc.), reward information (coupons for the advertised product / service, etc.), and reward condition information (conditions for receiving the reward or QR code (presenting the QR code, showing a smile to the store clerk, making a gesture mimicking the advertiser's logo in front of the signage, etc.)). Here, "reward information" includes not only information on receiving rewards for the advertised product / service, but also detailed information about the advertised product / service, application information, etc.

[0039] Figure 6 shows an example of two-dimensional code management data stored in server 100.

[0040] The two-dimensional code management data 2000 shown in Figure 6 stores data related to two-dimensional codes associated with advertising content. In Figure 5, for the sake of explanation, an example of information related to one two-dimensional code (data identified by the two-dimensional code ID "20001") is shown, but it can store information related to multiple two-dimensional codes. Various types of data related to two-dimensional codes can be stored, such as data for generating / displaying the two-dimensional code (QR code in this example), advertising IDs related to the two-dimensional code, the maximum number of times the two-dimensional code can be read, and the number of times the two-dimensional code has been read.

[0041] Figure 6 is an example of a flowchart relating to an advertising provision method according to the first embodiment of the present invention.

[0042] First, as SQ101, the control unit 130 of the server terminal 100 transmits data related to advertising content as advertising data to the advertising delivery terminal 200. The advertising data is pre-stored in the storage unit 120 of the server terminal, and the advertising content included in the advertising data includes image data and text data related to the advertised product / service.

[0043] Next, as SQ102, the control unit 130 of the server terminal 100 transmits the data necessary to display a QR code as two-dimensional code data to the advertising delivery terminal 200. The two-dimensional code data is generated as data related to the advertising content (and the advertising products / services associated with it) and is stored in advance in the storage unit 120 of the server terminal 100.

[0044] The control unit 240 of the advertising terminal 200 displays the advertising content on the display unit 220 based on the data related to the received advertising content, as SQ103. The control unit 240 also displays the QR code on the display unit 220 based on the data for displaying the received QR code, as SQ104. Here, the control unit 240 can display the number of reads remaining (initial value or remaining number) adjacent to the QR code. Figure 7 shows an example of displaying a QR code along with store advertising information on a digital signage. As shown in Figure 7, the digital signage displays an advertisement for a yakitori restaurant and information on how to obtain coupons, along with a QR code. Near the QR code, the number of remaining QR code reads (number of coupons remaining) for obtaining coupons is displayed. Furthermore, as a condition for displaying the above QR code, the server terminal 100's memory unit 120 is pre-stored as reward condition information. If the condition is set to require a user to perform a predetermined action (for example, a gesture mimicking the advertiser's logo) in front of the advertising terminal 200, the camera built into the advertising terminal 200 detects the user's predetermined action (for example, the user uses their body to form the shape of the advertiser's logo). Based on this, the control unit 240 of the advertising terminal 200 can refer to the reward condition information received from the server terminal 100 and display the QR code on the display unit 220.

[0045] Next, as SQ105, the user terminal 300 requests to read the QR code by capturing an image of the QR code displayed on the advertising terminal 200 with the camera 350. In this example, for instance, a user who is a pedestrian on the street is expected to notice the advertising content and QR code projected on a digital signage installed on the street and read the QR code with their smartphone in order to obtain a coupon for the advertised product. The user is expected to look at the remaining number of reads displayed next to the QR code and take action to obtain the coupon as quickly as possible. Next, as SQ106, the advertising terminal 200, in response to the QR code reading request from the user terminal 300 after capturing the QR code, sends the URL of a webpage providing the benefit information as link information to access the benefit information for the advertised product / service.

[0046] Next, as SQ107, when the user selects a link (URL) displayed on the user terminal 300, the control unit 340 of the user terminal 300 sends an access request to the server terminal 100 for a web page that provides the special offer information.

[0047] Next, as SQ108, the control unit 240 of the server terminal 100 sends the relevant web page to the user terminal 300 in response to an access request from the user terminal 300. As SQ109, the control unit 240 of the server terminal 100 sends information to the user terminal 300 to display a web page that provides special offer information (for example, a description of the special offer and a two-dimensional code (e.g., a QR code) to be displayed in the store). Then, when paying for goods or services in the store, the store terminal 400 reads the two-dimensional code (e.g., a QR code) displayed on the user terminal 300 using a scanner built into or attached to the store terminal, applies a discount based on the special offer information to the price of the goods or services, executes the purchase process for the goods or services, and sends information to the server terminal 100 indicating that the purchase process has been executed. Here, for example, when a store employee reads a QR code captured from an advertising terminal 200 via a store terminal 400 from a customer using a user terminal 300, and performs a purchase by applying a discount to the payment price, the store employee may perform a process to send information to display a web page or the like for a discount confirmation screen without performing the above-mentioned special offer information.

[0048] Here, the two-dimensional code processing unit 240 of the server terminal 100 updates the current number of readable QR codes by subtracting the current read count from the number of readable QR codes, etc., based on the access request from the user terminal 300 or based on the receipt of information from the store terminal 400 that a purchase has been completed (for example, updating the number by subtracting "1" from the number of reads before scanning the QR code this time). Here, the two-dimensional code processing unit 240 can also subtract the number of readable QR codes based on the user purchasing an advertised product / service or making an application, instead of the access request.

[0049] Next, as SQ111, the control unit 130 of the server terminal 100 transmits the data necessary to display the QR code as two-dimensional code data to the advertising delivery terminal 200. The two-dimensional code data is generated as data related to the advertising content (and the advertising product / service associated with it) and is stored in advance in the storage unit 120 of the server terminal 100. The control unit 240 of the advertising delivery terminal 200 displays the QR code on the display unit 220 based on the data for displaying the received QR code as SQ111. Here, the control unit 240 can display the number of readables (number of reads) in a position adjacent to the QR code.

[0050] In this way, by displaying the number of times the QR code displayed with the advertising data can be read, and each time the QR code is read and the user accesses a webpage related to the product / service associated with the advertising data via the link information associated with the QR code, the server terminal can update the number of times the QR code can be read and display the reduced number of reads on the advertising terminal. This can motivate users to pay attention to the advertisement, and in turn, motivate them to purchase or sign up for the advertised product or service sooner.

[0051] In another embodiment, it can also be applied to display devices such as television broadcast receivers, smartphones, and tablets as advertising terminals.

[0052] Figure 9 is an example of a flowchart relating to an advertising provision method according to a second embodiment of the present invention. In this example, we will describe a case in which an advertiser (for example, a facility operator such as a shopping mall or train station) provides a user with special offer information applicable to goods or services offered by one or more stores (for example, tenant stores in a facility such as a shopping mall or train station), including stores different from the advertiser.

[0053] First, as SQ201, the control unit 130 of the server terminal 100 transmits data related to advertising content as advertising data to the advertising delivery terminal 200. The advertising data is pre-stored in the storage unit 120 of the server terminal, and the advertising content included in the advertising data includes image data and text data related to the advertised product / service.

[0054] Next, as SQ202, the control unit 130 of the server terminal 100 transmits the data necessary to display a QR code as two-dimensional code data to the advertising delivery terminal 200. The two-dimensional code data is generated as data related to the advertising content (and the advertising products / services associated with it) and is stored in advance in the storage unit 120 of the server terminal 100.

[0055] The control unit 240 of the advertising terminal 200 displays the advertising content on the display unit 220 as SQ203 based on the data related to the received advertising content. The control unit 240 also displays the QR code on the display unit 220 as SQ204 based on the data for displaying the received QR code. Here, the control unit 240 can display the number of reads remaining (initial value or remaining number) adjacent to the QR code. Figure 10 shows an example of displaying a QR code along with advertising information from an advertiser (in this example, a shopping mall) on a digital signage. As shown in Figure 10, the digital signage displays a QR code along with special offer information (such as coupons) applicable to products or services offered by one or more stores in the shopping mall. Near the QR code, the number of remaining QR code reads (number of coupons remaining) for obtaining coupons is displayed. Furthermore, as a condition for displaying the above QR code, the control unit 240 of the advertising terminal 200 may, based on the detection of the user's predetermined action (for example, a gesture mimicking the advertiser's or tenant store's logo) by the camera built into the advertising terminal 200, refer to the reward condition information received in advance from the server terminal 100 and display the QR code on the display unit 220.

[0056] Next, as SQ205, the user terminal 300 requests to read the QR code by capturing an image of the QR code displayed on the advertising terminal 200 with the camera 350. In this example, for example, a user who is a pedestrian on the street is expected to notice the advertising content and QR code projected on a digital signage installed on the street and read the QR code with their smartphone in order to obtain a coupon from the advertiser. The user is expected to take action to obtain the coupon as quickly as possible by looking at the remaining number of reads displayed next to the QR code. Next, as SQ206, the advertising terminal 200 sends to the user terminal 300 a URL of a web page that provides the benefit information as link information to access the benefit information of the advertised product / service, in response to the QR code reading request in response to the user terminal 300 capturing the QR code.

[0057] Next, as SQ207, when the user selects a link information (URL) displayed on the user terminal 300, the control unit 340 of the user terminal 300 sends an access request to the server terminal 100 for a web page that provides the benefit information and benefit conditions information.

[0058] Next, as SQ208, the control unit 240 of the server terminal 100 sends a web page providing the relevant reward information and reward conditions information to the user terminal 300 in response to an access request from the user terminal 300. As SQ209, the control unit 240 of the server terminal 100 sends information to the user terminal 300 to display a web page providing reward information (for example, a description of the reward content and a two-dimensional code (for example, a QR code) to be displayed at tenant stores) and reward conditions information (for example, downloading the ABC Mall app, showing a smile to the camera inside the XYZ Drug store, etc.). The advertiser can also set different reward content and reward conditions for each of multiple stores and store them in the storage unit 120 of the server terminal 100. For example, the advertiser (ABC Mall in this example) can display a list of reward content and reward conditions set for each tenant store (XYZ Drug, JKL Super, etc. in this example) to the user terminal 300. Then, when a store employee checks for a product or service at the store, the store terminal 400 reads a two-dimensional code (e.g., a QR code) displayed on the user terminal 300 using a scanner built into or attached to the store terminal 400, applies a discount based on the special offer information to the price of the product or service, executes the purchase process for the product or service, and sends information that the purchase process has been executed to the server terminal 100. Furthermore, for example, when a store employee checks for a product or service at the store, they may, via the store terminal 400, directly read a QR code captured from the advertising terminal 200 on the user terminal 300, and execute the purchase process by applying a discount to the checkout price. In this case, instead of displaying the special offer information, the system may send information to display a web page or similar screen confirming the discount process.

[0059] Here, the two-dimensional code processing unit 240 of the server terminal 100 updates the current number of readable QR codes by subtracting the current read count from the number of readable QR codes, etc., based on the access request from the user terminal 300 or based on the receipt of information from the store terminal 400 that a purchase has been completed (for example, updating the number by subtracting "1" from the number of reads before scanning the QR code this time). Here, the two-dimensional code processing unit 240 can also subtract the number of readable QR codes based on the user purchasing an advertised product / service or making an application, instead of the access request.

[0060] Next, as SQ211, the control unit 130 of the server terminal 100 transmits the data necessary to display the QR code as two-dimensional code data to the advertising delivery terminal 200. The two-dimensional code data is generated as data related to the advertising content (and the advertising product / service associated with it) and is stored in advance in the storage unit 120 of the server terminal 100. As SQ111, the control unit 240 of the advertising delivery terminal 200 displays the QR code on the display unit 220 based on the data for displaying the received QR code. Here, the control unit 240 can display the number of readables (number of reads) in a position adjacent to the QR code.

[0061] In this embodiment, the number of times a two-dimensional code (e.g., QR code) related to the special offer information provided by the advertiser (e.g., a shopping mall operator) can be read is set, and advertising terminals 200A, 200B, etc. (e.g., digital signage) can be individually installed in each of the multiple stores associated with the advertiser (e.g., tenant stores in the shopping mall), and two-dimensional codes (e.g., QR codes) for providing special offer information specific to each store can be displayed on the advertising terminals. In this case, the advertiser (e.g., a shopping mall) can provide special offer information common to all stores in the shopping mall (e.g., a uniform 10% discount at all stores) as a special offer, while each store can also provide individual special offer information (e.g., an additional 15% discount at XYZ Drug). Furthermore, assuming that users receive benefits provided by an advertising terminal (e.g., advertising terminal 200A) corresponding to an advertiser (e.g., a shopping mall) via a two-dimensional code (e.g., a QR code) with a limited number of reads, it is also possible to allow users to receive individual benefits provided by each of the multiple stores associated with the advertiser via two-dimensional codes (e.g., QR codes) with a limited number of reads provided by advertising terminals (e.g., advertising terminal 200B, etc.) corresponding to each of the stores.

[0062] Furthermore, via a two-dimensional code with a limited number of reads (e.g., a QR code), the user terminal 300 can request the server terminal 100 to access a website that provides information on benefits and conditions for receiving benefits from an advertiser (e.g., a shopping mall). In response to the access request, the server terminal 100 can display an installation screen for an application provided by the advertiser (e.g., an application operated by the shopping mall) and recommend that the user terminal 300 install the application to receive the benefits. The application allows users to receive benefits related to goods or services offered by advertisers and stores or companies associated with the advertisers. When a two-dimensional code (e.g., a QR code) displayed on the user terminal 300 via the application is read by a terminal corresponding to the advertiser (e.g., a store terminal 400A in a shopping mall) or a terminal corresponding to an affiliated store (e.g., a store terminal 200B in a store) using a scanner or the like, the user can receive benefits such as discounts on goods or services offered by the advertiser or affiliated stores. Each store terminal 400 transmits information to the server terminal 100 indicating that a benefit has been exercised, and the server terminal 100 can perform a process to deduct the number of readable times for the two-dimensional code, as shown in Figure 9. In relation to the benefits related to goods or services offered by advertisers, the server terminal 100 can perform a process to deduct the number of readable times for the two-dimensional code, as shown in Figure 9, based on the server terminal 100's detection that the application has been installed on the user terminal 300 based on the above benefit condition information.

[0063] In this way, by combining and coordinating the benefits offered by advertisers and related stores, it is possible to synergistically enhance customer attraction at both the facilities operated by the advertiser and individual stores.

[0064] As in this example, when advertising terminals are installed in each store within a shopping mall and a QR code is displayed, as shown in Figure 11, the control unit 130 of the server terminal 100 can display a map to the user terminal 300 that guides the user to each store within the shopping mall that is an advertiser, and display the number of times the QR code for granting benefits corresponding to each store can be read. At the same time, it can send a notification to the user recommending store visits based on the number of times the QR code for each store can be read, which is stored in the memory unit 120 of the server terminal 100. For example, "Today, on your way home, stop by XYZ Drug and get this countdown QR coupon, of which there are only 9 left, then stop by JKL Supermarket and get this countdown QR coupon, of which there are 15 left, and you'll save 1500 yen." In this case, the control unit 130 of the server terminal 100 can also determine which store should be prioritized based on the number of reads and send a notification to the user terminal 300.

[0065] Thus, in this embodiment, when an advertiser is associated with multiple stores, the advertiser can encourage customers to visit multiple stores by providing users with information about special offers for those stores, along with a two-dimensional code that has a set number of scannable times. This also allows the advertiser to maximize customer traffic by coordinating with similar individual initiatives at each of the multiple stores.

[0066] Although embodiments relating to the disclosure have been described above, these can be implemented in various other forms and can be carried out by various omissions, substitutions, and modifications. These embodiments and variations, as well as those with omissions, substitutions, and modifications, are included within the technical scope of the claims and their equivalents. [Explanation of Symbols]

[0067] 1 System: 100 Server terminals, 110 Communication unit, 120 Storage unit, 130 Control unit, 200 Advertising terminals, 300 User terminals, 400 Store terminals, NW Network

Claims

1. An advertising delivery method in which advertisements are provided by an advertising delivery terminal connected to a server terminal via a network, The aforementioned server terminal is The advertising terminal displays a QR code along with advertising content that includes information about special offers for one or more stores related to the advertiser. The user terminal is, By scanning the aforementioned two-dimensional code with a camera, link information is obtained to access information regarding the benefits of the advertised product or service promoted by the advertising content. In response to a selection operation on the user terminal regarding the link information, a request for access to the information regarding the benefits is sent to the server terminal. The aforementioned server terminal is Upon receiving an access request from the user terminal, the system transmits information regarding the benefits to the user terminal. The store terminal that provides the aforementioned advertising product is By reading the two-dimensional code contained in the information regarding the benefit displayed on the user terminal, a confirmation screen for the discount processing of the advertised product is sent to the user terminal. The process for the user to purchase the advertised product is executed, including the discounting process for the advertised product. The aforementioned server terminal is An advertising method comprising: updating the number of readable times for the two-dimensional code by subtracting the number of readable times based on the access request from the number of readable times for the two-dimensional code stored in the storage unit of the server terminal in response to the store terminal executing the purchase process for the advertised product; and storing the subtracted number of readable times for the two-dimensional code in the storage unit.

2. A method for providing advertising according to claim 1, The server terminal provides a method for displaying the updated number of readable pages on the advertisement providing terminal.

3. A method for providing advertisements according to claim 1, The method is such that the two-dimensional code is a QR code.

4. A method for providing an advertisement according to claim 1, wherein the advertisement providing terminal is a digital signage.

4. A method for providing an advertisement according to claim 1, wherein the advertisement content is information that enables access to benefit conditions information relating to the conditions for granting the benefit.

5. The advertising provision method according to claim 1, further comprising the server terminal, The advertising terminal displays a second QR code along with a second advertising content containing information about benefits related to the advertiser. The user terminal is, By scanning the aforementioned two-dimensional code with a camera, link information is obtained to access information regarding the second benefit of the second advertised product or service promoted by the second advertising content. In response to a selection operation on the second user terminal, the server terminal receives an access request for information regarding the second benefit. The aforementioned server terminal is Upon receiving a request from the user terminal to access information regarding the second benefit, the system transmits information regarding the second benefit to the user terminal. The store terminal of the advertiser that provides the second advertising product is, By reading the two-dimensional code contained in the information regarding the benefit displayed on the user terminal, a confirmation screen for the discount processing of the second advertised product is sent to the user terminal. The system executes the user's purchase process for the second advertised product, including the discounting process for the second advertised product. The aforementioned server terminal is An advertising method that, in response to the second store terminal executing the purchase process for the advertised product, updates the number of readable times for the second two-dimensional code by subtracting the number of times the second two-dimensional code can be accessed based on the access to information regarding the second benefit from the number of readable times for the second two-dimensional code stored in the storage unit of the server terminal, and storing the subtracted number of readable times for the second two-dimensional code in the storage unit.

Images