Influencer property introduction system, influencer property introduction method and program

Abstract

Improve the efficiency of property introductions. [Solution] An influencer property introduction system that utilizes influencer marketing to introduce property information determines which property information is suitable to provide to which influencer from among the property information and influencer information held, and provides property information suitable to each influencer based on the result of the determination, obtains from each influencer on which SNS they are willing to introduce the provided property information, and based on the obtained intentions, manages which influencer will introduce which property information on which SNS, accepts viewing applications for the target property from SNS viewers who have viewed the introduction on the managed SNS, and accepts contract applications for the target property from the SNS viewers based on the viewing results.

Description

[Technical field]

[0001] The present invention relates to a technique that is effective for introducing property information using influencer marketing. [Background technology]

[0002] In recent years, technology related to introducing real estate properties has been attracting attention. For example, Patent Document 1 provides a technology that allows a concierge service to be provided to a user without the user having to visit a physical store in order to meet various user needs. Additionally, Patent Document 2 provides a technology that enables a user to easily plan a tour schedule by knowing at a glance the dates on which a real estate property can be toured. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2014-127031 A [Patent Document 2] JP 2017-117291 A Summary of the Invention [Problem to be solved by the invention]

[0004] In the real estate industry, properties are introduced in stores or on the Internet. However, simply introducing properties in stores or on the Internet, etc., can only approach existing customers who are actively searching for a property, resulting in a problem of inefficient property introduction. For this reason, there is a demand for technology that accepts property contract applications by utilizing influencer marketing, which can approach potential customers who are not actively searching for properties. An influencer is a person who has a great influence on society and disseminates information on SNS (social networking services) and other platforms. In addition, when companies and other entities use information disseminated by influencers for advertising purposes, this is called influencer marketing (also called SNS marketing). An example of influencer marketing is when a company or other entity requests an influencer to advertise a product or service, and the influencer who accepts this request posts about the product or service on SNS, and SNS viewers who view this post become aware of the product or service, which results in the company or other entity advertising the product or service. However, the techniques described in Patent Documents 1 and 2 do not allow influencer marketing to be utilized to accept contract applications for properties. For this reason, the present inventors focused on a mechanism that utilizes influencer marketing.

[0005] In consideration of such problems, the present invention aims to provide an influencer property introduction system, an influencer property introduction method, and a program that utilize influencer marketing to approach potential customers who are not actively searching for properties, and that can improve the efficiency of property introduction. [Means for solving the problem]

[0006] The present invention is an influencer property introduction system that utilizes influencer marketing to introduce property information, an influencer determination unit that determines which property information and influencer information held by the device is suitable for providing to which influencer; A provision department that provides property information suitable for each influencer based on the judgment result; An intention acquisition unit that acquires, from each of the influencers, on which SNS the influencer intends to introduce the provided property information; Based on the acquired intent, the management department manages which influencers will introduce which property information on which SNS. A viewing reception section that receives viewing applications for the target property from SNS viewers who have viewed the introduction on the managed SNS; a contract acceptance unit that accepts a contract application for the target property from the SNS viewer based on the preview result; The present invention provides an influencer property introduction system comprising the above.

[0007] According to the present invention, an influencer introduces property information suitable for him / herself on SNS, and it is expected that SNS viewers who view the influencer's introduction will apply to view the target property and apply for a contract. As a result, it is possible to improve the efficiency of property introduction.

[0008] Although the present invention is in the category of a system, the same functions and effects can be obtained with a method and a program. Effect of the Invention

[0009] According to the present invention, it is possible to improve the efficiency of property introductions. [Brief description of the drawings]

[0010] [Figure 1] FIG. 1 is a diagram illustrating an overview of an influencer property introduction system 1. [Diagram 2] FIG. 2 is a diagram illustrating a functional configuration of the influencer property introduction system 1. [Diagram 3] 11 is a flowchart showing a property information acquisition process executed by the computer 10. FIG. [Figure 4] 13 is a diagram showing a flowchart of influencer information acquisition processing executed by a computer 10. FIG. [Diagram 5] FIG. 13 is a flowchart showing a management process executed by the computer 10. [Figure 6] 1 is a diagram showing a flowchart of preview reception processing executed by computer 10. FIG. [Figure 7] FIG. 13 is a flowchart showing a contract acceptance process executed by the computer 10. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] Hereinafter, a detailed description will be given of an embodiment of the present invention with reference to the accompanying drawings. In the following drawings, the same elements are designated by the same numbers or symbols throughout the description of the embodiment.

[0012] [Outline of Influencer Property Introduction System 1] Fig. 1 is a schematic diagram for explaining an overview of the influencer property introduction system 1. Components of the influencer property introduction system 1 will be explained based on Fig. 1. The influencer property introduction system 1 is a system that introduces property information by utilizing influencer marketing, and is composed of at least a computer 10 having a server function. In this embodiment, in addition to the computer 10, the influencer property introduction system 1 includes a first information terminal 3 used by an influencer, and a second information terminal 4 used by an SNS viewer who views the property information posted by the influencer on an SNS. As described above, an influencer refers to a person who has a great influence on the world and disseminates information on SNS etc. Also, an SNS viewer refers to a person who views the content posted by an influencer on an SNS.

[0013] The first information terminal 3 is a terminal device used by the influencer, such as a mobile phone, smartphone, tablet terminal, personal computer, laptop computer, or a wearable terminal such as a smart watch, smart glasses, or HMD (Head Mounted Display).

[0014] The second information terminal 4 is a terminal device used by an SNS viewer, and is, for example, a terminal device such as a mobile phone, a smartphone, a tablet terminal, a personal computer, or a laptop computer, or a wearable terminal such as a smart watch, smart glasses, or an HMD.

[0015] The computer 10 has a server function and may be realized, for example, by a single computer, or may be realized by a plurality of computers, such as a cloud computer. In this specification, a cloud computer may refer to either a scalable use of any computer to perform a specific function, or a computer that includes multiple functional modules to realize a system, the functions of which can be freely combined.

[0016] In addition to the above-mentioned first information terminal 3, second information terminal 4, and computer 10, the influencer property introduction system 1 may include a company property database (hereinafter, the database is also referred to as DB) in which property information of the company's properties managed by the business managing the system is registered, a other company property DB in which property information of other companies' properties managed by a business other than the business managing the system is registered, an influencer information DB in which influencer information is registered, and other terminals and devices, and the number, type, and function of these are not particularly limited and can be designed appropriately. In addition, the company property DB, other company property DB, and / or influencer information DB may be owned by the computer 10 itself, or may be owned by an external computer, etc.

[0017] An overview of the processing steps when the influencer property introduction system 1 uses influencer marketing to introduce property information will be described.

[0018] The computer 10 determines which property information is suitable to be provided to which influencer from among the property information and influencer information held by the computer 10 (step S1). The computer 10 determines that property information according to the attributes of the influencer is property information suitable for the influencer.

[0019] Based on the result of the determination, the computer 10 provides each influencer with property information suitable for that influencer (step S2). The computer 10 transmits property information suitable for the influencers to the first information terminal 3, and provides each influencer with property information based on the judgment result.

[0020] The computer 10 acquires from each influencer information on which SNS the influencer is willing to introduce the provided property information (step S3). The computer 10 acquires from the first information terminal 3 information on whether the influencer intends to introduce the property information on an SNS and the SNS on which the influencer intends to introduce the property information.

[0021] Based on the acquired intention, the computer 10 manages which influencer will introduce which property information on which SNS (step S4). The computer 10 links and manages the influencer information it holds with which influencer will introduce which property information on which SNS.

[0022] The computer 10 accepts an application for viewing the target property from the SNS viewer who viewed the introduction on the managed SNS (step S5). The computer 10 acquires an application for viewing the target property from the second information terminal 4, and accepts an application for viewing the target property from an SNS viewer who has viewed the introduction on the SNS that the computer 10 manages.

[0023] The computer 10 accepts a contract application for the target property from the SNS viewer based on the preview result (step S6). The computer 10 acquires a contract application for the target property from the second information terminal 4, and accepts the contract application for the target property from the SNS viewer.

[0024] The above is an overview of the influencer property introduction system 1. According to this influencer property introduction system 1, it is possible to improve the efficiency of property introduction.

[0025] [Device configuration] 2 is a block diagram showing the configuration of the influencer property introduction system 1. The device configuration of the influencer property introduction system 1 will be described with reference to FIG. The influencer property introduction system 1 is a system that utilizes influencer marketing to introduce property information, and is composed of at least a computer 10. In this embodiment, the influencer property introduction system 1 is composed of a first information terminal 3 and a second information terminal 4 in addition to the computer 10, as described above. The influencer property introduction system 1 is a system in which a computer 10 is connected to a first information terminal 3 and a second information terminal 4 so as to be capable of data communication via a network 8 such as a public line network. In addition to the first information terminal 3, the second information terminal 4, and the computer 10, the influencer property introduction system 1 may include the above-mentioned company property DB, other company property DB, influencer information DB, other terminals and devices, etc., and the number, type, and functions of the other terminals and devices, etc. can be designed as appropriate. As described above, the company property DB, other company property DB, and influencer information DB may be owned by the computer 10 itself, or may be owned by an external computer.

[0026] The first information terminal 3 is the above-mentioned terminal device used by the influencer. The first information terminal 3 is equipped with a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), etc. as a terminal control unit, and is equipped with devices, etc. for enabling communication with other terminals, devices, etc. as a communication unit. The first information terminal 3 includes, as an input / output unit, various devices for receiving predetermined inputs and executing input / output of various data.

[0027] The second information terminal 4 is the above-mentioned terminal device used by the SNS viewer. The second information terminal 4 includes a CPU, GPU, RAM, ROM, etc. as a terminal control unit, and includes a device for enabling communication with other terminals, devices, etc. as a communication unit. The second information terminal 4 includes, as an input / output unit, various devices for receiving predetermined inputs and executing input / output of various data.

[0028] The computer 10 has a server function and may be realized, for example, by a single computer, or may be realized by a plurality of computers, such as a cloud computer. The computer 10 is equipped with a CPU, GPU, RAM, ROM, etc. as a control unit, and is equipped with a device for enabling communication with other terminals and devices, etc. as a communication unit, a provision unit that provides property information suitable for each influencer based on the judgment result, an intention acquisition unit that acquires from each influencer which SNS they are willing to introduce the provided property information on, a viewing reception unit that accepts viewing applications for the target property from SNS viewers who have viewed the introduction on the SNS managed by the computer, and a contract reception unit that accepts contract applications for the target property from the SNS viewers based on the viewing results. The computer 10 includes a data storage unit such as a hard disk, a semiconductor memory, a recording medium, or a memory card as a memory unit. The computer 10 includes, as a processing unit, various devices for executing various processes, an influencer determination unit for determining which property information and influencer information held is appropriate to provide to which influencer, and a management unit for managing which influencer will introduce which property information on which SNS based on the acquired intention.

[0029] In computer 10, the control unit loads a specified program and works in cooperation with the communication unit to realize a property information acquisition module, an influencer information acquisition module, a provision module, an intention acquisition module, a viewing reception module, a desired conditions acquisition module, a notification module, a contract reception module, and an introduction module. In addition, in the computer 10, the control unit reads a predetermined program and cooperates with the storage unit to realize a storage module. In addition, in computer 10, the control unit reads a specified program and works in cooperation with the processing unit to realize an influencer determination module, a management module, an SNS viewer determination module, a schedule adjustment module, a condition determination module, a total number of viewing applications calculation module, a linking module, and a total number of contract applications calculation module.

[0030] Hereinafter, each process executed by the influencer property introduction system 1 will be described together with the process executed by each of the modules described above. In this specification, each module may execute its processing contents as its own function, or may execute its processing contents via a predetermined application.

[0031] [Property information acquisition process executed by computer 10] The property information acquisition process executed by the computer 10 will be described with reference to Fig. 3. The figure shows a flowchart of the property information acquisition process executed by the computer 10.

[0032] The property information acquisition module acquires property information of a target property (step S10). Property information is information necessary for real estate transactions regarding a property, such as location, layout type, floor plan, structure, number of floors, year of construction, parking, expected move-in date, transaction type, conditions, property code, miscellaneous expenses, notes, features (whether or not the bathroom and toilet are separate, whether or not pets are allowed, whether or not air conditioning is included, whether or not there is an auto-lock, flooring, etc.). The property information acquisition module accesses the company's own property DB (not shown) and other companies' property DBs (not shown) to acquire property information on the target properties that the influencer is to introduce.

[0033] The storage module stores the property information (step S11). The storage module registers the acquired property information for each target property in a DB, and stores the property information. As a result of the storage module storing the property information, the property information is held.

[0034] The above is the property information acquisition process. It should be noted that if the computer 10 already has property information on the target property, the property information acquisition process can be omitted.

[0035] [Influencer information acquisition process executed by computer 10] The influencer information acquisition process executed by the computer 10 will be described with reference to Fig. 4. The figure shows a flowchart of the influencer information acquisition process executed by the computer 10.

[0036] The influencer information acquisition module acquires influencer information (step S10). Influencer information is information about influencers who introduce the target property on SNS. Influencer information includes, for example, account information (name, ID, URL, etc.), attributes (target demographic, number of followers, follower demographics, SNS posting frequency, SNS type of posting (text posting, photo posting, video posting, live streaming, etc.)). The influencer information acquisition module accesses an influencer information DB (not shown) and acquires influencer information on various influencers who are requested to introduce the target property.

[0037] The storage module stores the influencer information (step S11). The storage module registers the acquired influencer information for each influencer in a DB, and stores the influencer information. As a result of the storage module storing the influencer information, the storage module holds the influencer information.

[0038] This completes the influencer information acquisition process. It should be noted that if the computer 10 holds influencer information in advance, the influencer information acquisition process can be omitted.

[0039] [Management process performed by computer 10] The management process executed by the computer 10 will be described with reference to Fig. 5. This figure is a diagram showing a flowchart of the management process executed by the computer 10. This management process includes details of an influencer determination process (step S1) for determining which property information is suitable to be provided to which influencer among the property information and influencer information held, a provision process (step S2) for providing property information suitable for each influencer based on the determination result, an intention acquisition process (step S3) for acquiring from each influencer on which SNS the influencer intends to introduce the provided property information, and a management process (step S4) for managing which influencer will introduce which property information on which SNS based on the acquired intention.

[0040] The influencer determination module determines which property information is suitable to be provided to which influencer from among the property information and influencer information held (step S30). The influencer determination module compares the property information held with the attributes of the influencer information held, and determines the property information suitable for each influencer. This is a process for determining whether property information is suitable for an influencer or not, depending on the influencer's attributes, etc. For example, if an influencer's followers are wealthy, the influencer determination module determines that property information for the wealthy is suitable for this influencer. In this case, property information for non-wealthy people is not suitable, so it is more efficient to ask other influencers to introduce the target property. The configuration in which the influencer determination module determines property information suitable for each influencer can be designed appropriately and is not particularly limited.

[0041] The providing module provides property information suitable for each influencer based on the determination result (step S31). The providing module transmits to each influencer the property information that it judges to be suitable, and request information to introduce the property information on the SNS managed by each influencer. The request information includes the requester's name, location, contact information, remuneration, etc. The providing module may transmit the property information and request information directly to each influencer by email or message, or may transmit the information via the message function of the SNS managed by each influencer. The first information terminal 3 receives the property information and the request information, and notifies the user by push notification or the like that the request data has been received. The first information terminal 3 displays the property information and the request information on the display unit, and the influencer views the property information and the request information. The providing module notifies the first information terminal 3 of this email, message, etc., and provides property information suitable for each influencer based on the judgment result.

[0042] The intention acquisition module acquires from each influencer on which SNS the influencer intends to introduce the provided property information (step S32). The first information terminal 3 accepts an input from the influencer regarding whether or not they intend to make an introduction, and transmits the intention to make an introduction to the computer 10 in a predetermined format such as a reply format to an email, message, etc. If the influencer intends to make an introduction, the first information terminal 3 also simultaneously transmits the type of SNS that the influencer will use when making the introduction. The types of SNS that influencers use for introductions include text posting SNS, photo posting SNS, video posting SNS, live streaming SNS, etc., and they may use only one SNS or multiple SNS in parallel. The intention acquisition module receives whether each influencer intends to introduce the property and, if so, the type of SNS on which the influencer intends to introduce the property information provided, and acquires from each influencer on which SNS the influencer intends to introduce the property information provided.

[0043] The management module manages which influencer will introduce which property information on which SNS based on the acquired intention (step S33). The management module links the influencer information it holds with property information that the influencer is willing to introduce and the type of SNS that the influencer will use when introducing the property. The management module links the influencer, the property information that the influencer is willing to introduce, and the type of SNS that the influencer will use when introducing the property based on the acquired intention, and manages which influencer will introduce which property information on which SNS.

[0044] The above is the details of the management process.

[0045] [Preview reception process executed by computer 10] The preview reception process executed by the computer 10 will be described with reference to Fig. 6. The figure shows a flowchart of the preview reception process executed by the computer 10. This preview reception process is a detailed view of the preview reception process (step S5) that accepts a preview application for the target property from an SNS viewer who has viewed an introduction on the managed SNS.

[0046] The preview reception module receives a preview application for the target property from an SNS viewer who has viewed an introduction on the managed SNS (step S40). The second information terminal 4 displays the post content posted by the influencer introducing the target property, accepts input for the links etc. displayed in the post, and accepts input of the necessary information for applying to view the target property. The necessary information is information necessary for the SNS viewer to conduct the viewing, such as the SNS viewer's name, contact information, address, desired date and time, etc. The second information terminal 4 may send the received viewing application directly to the business managing the system via email or message, or may send the application via the message function of a social networking site managed by the business. The viewing reception module receives this viewing application and accepts viewing applications for the target property from SNS viewers who have viewed the introduction on the managed SNS.

[0047] The computer 10 can also be configured to acquire desired conditions for the target property when accepting a viewing application. The desired conditions are conditions for the property desired by the SNS viewer, and are, for example, the same as the property information. The computer 10 can also be configured to acquire these desired conditions when the SNS viewer performs the viewing. The case where the computer 10 acquires these desired conditions when the SNS viewer performs the viewing will be described later. A case where the computer 10 acquires the desired conditions for the target property when accepting a viewing application will be described. The second information terminal 4 accepts the input of the preview application together with the input of the desired conditions. The second information terminal 4 transmits the accepted preview application and the desired conditions to the computer 10 in a predetermined format such as an email or a message. The desired conditions acquisition module receives the desired conditions when the preview reception module accepts a preview application, and acquires the desired conditions of the target property when the preview application is accepted.

[0048] The SNS viewer determination module determines the SNS viewer who is to be given priority for scheduling based on the attributes of the SNS viewer who has applied to view the property (step S41). The attributes of the SNS viewer can be the attributes of the influencer that the SNS viewer viewed when applying to view the property. The SNS viewer determination module determines which SNS viewer should be given priority for scheduling based on a preset priority (high priority for the wealthy, low priority for the non-wealthy, etc.) for the attributes of the SNS viewer who has received a viewing application. For example, when the SNS viewer determination module receives viewing applications for a target property on the same day from both a wealthy SNS viewer and a non-wealthy SNS viewer, it determines the wealthy SNS viewer as the SNS viewer with the highest priority and as the SNS viewer for which it should be given priority for scheduling. On the other hand, the SNS viewer determination module determines the non-wealthy SNS viewer as the SNS viewer with the lowest priority and as the SNS viewer for which it should be given priority for scheduling after the wealthy SNS viewer has completed scheduling. The configuration in which the SNS viewer determination module determines which SNS viewer should be given priority for schedule adjustment can be designed appropriately and is not particularly limited.

[0049] When making this judgment, the SNS viewer judgment module may execute the judgment a predetermined period of time after the influencer posts an introduction of the target property on SNS, or after a predetermined number of viewing applications have been received.

[0050] The schedule adjustment module adjusts the schedule of the SNS viewer who has accepted the preview application (step S42). The schedule adjustment module adjusts the date for viewing the target property based on the judgment results of the SNS viewer. The schedule adjustment module adjusts the viewing schedule for each target property so that the SNS viewer does not double-book. At this time, the schedule adjustment module adjusts the schedule of the SNS viewer that it determines to be the SNS viewer who should be given priority for schedule adjustment. The configuration in which the influencer determination module determines property information suitable for each influencer can be designed appropriately and is not particularly limited.

[0051] The notification module notifies the SNS viewer of the preview date (step S43). The notification module transmits the preview schedule to the second information terminal 4 in a predetermined format, such as a reply format to an email or message requesting a preview received from the SNS viewer. The second information terminal 4 receives the preview schedule and notifies the user by push notification or the like that the preview schedule has been received. The second information terminal 4 displays the preview schedule, and the SNS viewer browses this preview schedule.

[0052] SNS viewers will then tour the actual target property according to the tour schedule. A case where the computer 10 acquires desired conditions for a target property when the SNS viewer previews the target property will be described. The second information terminal 4 transmits the desired conditions to the computer 10 in a predetermined format, such as a reply format to an email or message regarding the notified preview schedule. Alternatively, another terminal connected to the computer 10 for data communication accepts an input of the desired conditions from the SNS viewer performing the preview, and transmits the accepted desired conditions to the computer 10. The computer 10 receives the desired conditions, and when the SNS viewer previews the target property, the computer 10 acquires the desired conditions for the target property.

[0053] The condition determination module determines whether or not a predetermined condition is satisfied (step S44). The predetermined condition is, for example, that a predetermined period of time (one week, one month, etc.) has passed since the influencer posted an introduction of the target property on SNS. If the condition determination module determines that the predetermined condition is not satisfied (NO in step S44), the computer 10 repeats the process of step S40 again.

[0054] On the other hand, if the condition determination module determines that the predetermined condition is met (YES in step S44), the viewing application total number calculation module calculates the total number of viewing applications for the target property that have been received (step S45). The viewing application total number calculation module calculates the total number of viewing applications received for each target property posted by each influencer on SNS.

[0055] The linking module links the total number of viewing applications to the influencer who introduced the target property (step S46). The linking module links the total number of viewing applications for each target property to the influencer information held by the module. The linking module also links the attributes and desired conditions of the SNS viewer who accepted the viewing application to the influencer information held by the module.

[0056] The above is the preview reception process. In the process of step S30 described above, when determining an influencer, the computer 10 takes into account the calculated total number of preview applications and determines which property information is suitable to be provided to which influencer from the next time onwards. For example, if an influencer with many preview applications has preview applications that satisfy a predetermined condition (more than a preset total number, etc.) and there is property information similar to or matching the property information with the large number of preview applications, the computer 10 determines that it is suitable to provide the corresponding property information to the influencer. Conversely, if an influencer with few preview applications has preview applications that do not satisfy a predetermined condition (less than a preset total number, etc.) and there is property information similar to or matching the property information with the small number of preview applications, the computer 10 determines that it is not suitable to provide the corresponding property information to the influencer.

[0057] [Contract acceptance process executed by computer 10] The contract acceptance process executed by the computer 10 will be described with reference to Fig. 7. The figure shows a flowchart of the contract acceptance process executed by the computer 10. This contract acceptance process is the details of the contract acceptance process (step S6) for accepting a contract application for the target property from the SNS viewer based on the preview result.

[0058] The contract acceptance module accepts a contract application for the target property from the SNS viewer based on the preview result (step S50). A contract offer is not limited to an application for a purchase contract or lease contract for the subject property, but also includes a simple expression of intent to enter into a contract. The second information terminal 4 transmits a contract application for the target property to the computer 10 in a predetermined format, such as a reply format to an email or message regarding the notified preview date. Alternatively, another terminal connected to the computer 10 for data communication accepts input of a contract application for the target property from the SNS viewer that conducted the preview, and transmits the accepted contract application for the target property to the computer 10. The contract acceptance module receives this contract application and accepts a contract application for the target property from the SNS viewer based on the preview results.

[0059] It should be noted that, if there is a viewing date for a later date and time when the contract acceptance module accepts a contract application for the target property, the contract acceptance module can be configured to cancel the viewing date and notify the SNS viewer who had scheduled a viewing for the later date and time by sending an email or message indicating that a contract application for the target property has already been made. In this case, the schedule adjustment module deletes the corresponding viewing date and the notification module notifies this message. The notification module can notify the second information terminal 4 of this message in the same manner as the email or message for the viewing date. Furthermore, it is also possible for the introduction module to, together with this notification, introduce to the SNS viewer other target properties that meet the desired conditions, or introduce other target properties with similar conditions to the target property for which a viewing application has been accepted.The introduction module can simply notify the second information terminal 4 of the introduction of other target properties that meet the desired conditions or other target properties with similar conditions, in a manner similar to that of emails or messages regarding viewing dates.

[0060] Also, if the contract acceptance module does not accept a contract application for the target property, the introduction module can be configured to introduce to the SNS viewer other target properties that meet the desired conditions, or other target properties with similar conditions to the target property for which a viewing application has been accepted. The introduction module can simply notify the second information terminal 4 of the introduction of other target properties that meet the desired conditions or other target properties with similar conditions, in a manner similar to that of emails or messages regarding viewing dates.

[0061] The condition determination module determines whether or not a predetermined condition is satisfied (step S51). The predetermined condition is, for example, that a predetermined period of time (one week, one month, etc.) has passed since the influencer posted an introduction of the target property on SNS. If the condition determination module determines that the predetermined condition is not satisfied (NO in step S51), the computer 10 repeats the process of step S50 again.

[0062] On the other hand, if the condition determination module determines that the predetermined condition is met (YES in step S51), the contract application total number calculation module calculates the total number of contract applications for the target property that have been accepted (step S52). The contract application total number calculation module calculates the total number of contract applications received for each influencer for the target property that each influencer posted on the SNS.

[0063] The linking module links the total number of contract applications to the influencer who introduced the target property (step S53). The linking module links the total number of contract applications to the influencer information held by the module. The linking module also links the attributes and desired conditions of the SNS viewer who has accepted the contract application to the influencer information held by the module.

[0064] The above is the contract acceptance process.

[0065] In the process of step S30 described above, when determining an influencer, computer 10 takes into account the calculated total number of contract applications and determines which property information is suitable for providing to which influencer from the next time onwards. For example, if the contract applications of this influencer satisfy a predetermined condition (e.g., more than a preset total number), computer 10 determines that this influencer is suitable for providing property information. Conversely, if the contract applications of this influencer do not satisfy a predetermined condition (e.g., less than a preset total number), computer 10 determines that this influencer is not suitable for providing property information.

[0066] Although each of the above processes is described as a separate process, the computer 10 can be configured to execute a combination of some or all of the above processes. Also, the computer 10 can be configured to execute each process at a timing other than the timing described. Furthermore, although each of the above-mentioned processes is described as a process executed by computer 10, it is also possible to configure some or all of the processes to be executed by the first information terminal 3 or the second information terminal 4 itself, or by a specific application installed on the first information terminal 3 or the second information terminal 4.

[0067] The above-mentioned means and functions are realized by a computer (including a CPU, an information processing device, and various terminals) reading and executing a predetermined program. The program may be provided, for example, from a computer via a network (Software as a Service (SaaS)) or as a cloud service. The program may also be provided in a form recorded on a computer-readable recording medium. In this case, the computer reads the program from the recording medium, transfers it to an internal or external recording device, records it, and executes it. The program may also be recorded in advance on a recording device (recording medium) and provided from the recording device to the computer via a communication line.

[0068] Although the embodiments of the present invention have been described above, the present invention is not limited to the above-mentioned embodiments. Furthermore, the effects described in the embodiments of the present invention are merely a list of the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the embodiments of the present invention.

[0069] The first aspect disclosed in this embodiment is an influencer property introduction system that utilizes influencer marketing to introduce property information, an influencer determination unit that determines which property information and influencer information held by the device is suitable for providing to which influencer; A provision department that provides property information suitable for each influencer based on the judgment result; An intention acquisition unit that acquires, from each of the influencers, on which SNS the influencer intends to introduce the provided property information; Based on the acquired intent, the management department manages which influencers will introduce which property information on which SNS. A viewing reception section that receives viewing applications for the target property from SNS viewers who have viewed the introduction on the managed SNS; a contract acceptance unit that accepts a contract application for the target property from the SNS viewer based on the preview result; The present invention provides an influencer property introduction system comprising the above.

[0070] A second aspect disclosed in this embodiment includes a desired conditions acquisition unit that acquires desired conditions for a target property from the SNS viewer when the preview application is accepted or when the preview is conducted; The influencer property introduction system according to the first aspect further comprises:

[0071] A third aspect disclosed in this embodiment includes an introduction unit that, when a contract application for a target property is not accepted from the SNS viewer based on a preview result, introduces other target properties that meet the desired conditions to the SNS viewer; The influencer property introduction system according to the first aspect further comprises:

[0072] A fourth aspect disclosed in this embodiment is an introduction unit that, when a contract application for a target property is not accepted from the SNS viewer based on a preview result, introduces other target properties having similar conditions to the target property for which a preview application has been accepted to the SNS viewer; The influencer property introduction system according to the first aspect further comprises:

[0073] A fifth aspect disclosed in the present embodiment includes a calculation unit that calculates a total number of accepted viewing applications for a target property; The influencer property introduction system according to the first aspect further comprises:

[0074] In a sixth aspect disclosed in this embodiment, the influencer determination unit determines which property information is suitable to be provided to which influencer from the next time onwards, taking into account the total number of viewing applications. The present invention provides an influencer property introduction system according to a fifth aspect.

[0075] A seventh aspect disclosed in the present embodiment includes a calculation unit that calculates a total number of contract applications for the target property that have been accepted; The influencer property introduction system according to the first aspect further comprises:

[0076] In an eighth aspect disclosed in this embodiment, the influencer determination unit determines which property information is suitable to be provided to which influencer from the next time onwards, taking into account the total number of contract applications. According to a seventh aspect, there is provided an influencer property introduction system.

[0077] A ninth aspect disclosed in this embodiment is an SNS viewer determination unit that determines an SNS viewer to be given priority for schedule adjustment based on attributes of the SNS viewer who has accepted the preview application; The influencer property introduction system according to the first aspect further comprises: [Explanation of symbols]

[0078] 1. Influencer property introduction system 3. First information terminal 4. Second information terminal 8 Network 10. Computers

Claims

1. An influencer property introduction system that utilizes influencer marketing to introduce property information, an influencer determination unit that determines which property information and influencer information held by the device is suitable for providing to which influencer; A provision department that provides property information suitable for each influencer based on the judgment result; An intention acquisition unit that acquires, from each of the influencers, on which SNS the influencer intends to introduce the provided property information; A management department that manages which influencers will introduce which property information on which SNS based on the acquired intentions; a viewing reception unit that receives viewing applications for the target property from SNS viewers who have viewed the introduction on the managed SNS; a contract acceptance unit that accepts a contract application for the target property from the SNS viewer based on the preview result; An influencer property introduction system that includes the following:

2. a desired condition acquisition unit that acquires desired conditions for a target property from the SNS viewer when the preview application is accepted or when the preview is conducted; The influencer property introduction system according to claim 1 , further comprising:

3. an introduction section that, when a contract application for the target property is not accepted from the SNS viewer based on the preview result, introduces other target properties that meet the desired conditions to the SNS viewer; The influencer property introduction system according to claim 1 , further comprising:

4. an introduction unit that, when a contract application for the target property is not accepted from the SNS viewer based on the preview result, introduces to the SNS viewer other target properties having similar conditions to the target property for which the preview application has been accepted; The influencer property introduction system according to claim 1 , further comprising:

5. A calculation unit that calculates the total number of accepted viewing applications for the target property; The influencer property introduction system according to claim 1 , further comprising:

6. The influencer determination unit determines which property information is suitable to be provided to which influencer from the next time onward, taking into account the total number of viewing applications. The influencer property introduction system according to claim 5 .

7. A calculation unit that calculates the total number of contract applications for the target property that have been received; The influencer property introduction system according to claim 1 , further comprising:

8. The influencer determination unit determines which property information is suitable to be provided to which influencer from the next time onward, taking into account the total number of contract applications. The influencer property introduction system according to claim 7.

9. an SNS viewer determination unit that determines an SNS viewer for which a schedule should be preferentially adjusted based on the attributes of the SNS viewer who has received the preview application; The influencer property introduction system according to claim 1 , further comprising:

10. A method for introducing property information by using influencer marketing, the method comprising: A step of determining which property information is suitable to be provided to which influencer among the property information and influencer information held by the method; providing property information suitable for each influencer based on the judgment result; acquiring, from each of the influencers, information on which SNS the influencers are willing to introduce the provided property information; A step of managing which influencer will introduce which property information on which SNS based on the acquired intention; accepting an application to view the target property from an SNS viewer who has viewed the introduction on the managed SNS; receiving a contract application for the target property from the SNS viewer based on the preview result; A method for introducing properties through influencers.

11. Using influencer marketing, a computer that introduces property information A step of determining which property information is suitable to be provided to which influencer among the property information and influencer information held; providing property information suitable for each influencer based on the judgment result; A step of acquiring information on which SNS the respective influencers are willing to introduce the provided property information; A step of managing which influencer will introduce which property information on which SNS based on the acquired intention; A step of accepting a viewing application for the target property from an SNS viewer who has viewed the introduction on the managed SNS; accepting a contract application for the target property from the SNS viewer based on the preview result; A computer readable program for executing the program.

Images