In-store advertising

Abstract

To provide a user-friendly storefront advertising body. [Solution] A storefront advertising piece 1 is provided with a main body 10 that can be transformed from one form to a second form and includes a storage section 20, and the storage section 20 is configured so that it does not function as the storage section 20 in the first form, but functions as the storage section 20 in the second form. In the main body 10 of the storefront advertising piece 1 in the first form, the storage section 20 is configured by a cut section and a bent section in part, and the storage section 20 is not configured three-dimensionally, making the main body 10 convenient for storage and transportation. Furthermore, the cut section and the bent section make it easy to configure the storage section 20 into a roughly box-like shape.

Description

[Technical Field]

[0001] The present invention relates to a point-of-sale advertising medium. [Background technology]

[0002] For example, Patent Document 1 discloses a conventional in-store advertising piece that comprises a flat case portion that can be assembled into a rectangular tube shape and used as a support pole; a tri-fold front panel that is attached to a part of the bottom panel of the case at its center and can stand up on the front side of the support pole; a bottom panel that is attached adjacent to the lower end of the front panel and acts as a base; a back panel that is attached to the bottom panel and can stand up on the back side of the support pole and is foldable; and a fixing panel that is attached to the back of the back panel to fix the standing back panel to the support pole; these four panels are packaged in the case portion with the front panel folded in three and the back panel folded in multiple places together with the fixing panel. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Utility Model Registration No. 3130015 Summary of the Invention [Problem to be solved by the invention]

[0004] In Patent Document 1, the assembled box-shaped in-store advertising element only allows characters or the like to be drawn on the front panel of the box, and therefore has problems with usability.

[0005] An object of the present invention is to provide a user-friendly in-store advertising medium. [Means for solving the problem]

[0006] One embodiment of the present invention provides an in-store advertising piece that is transformable from a first form to a second form and has a main body that includes a storage section, and the storage section is configured not to function as a storage section in the first form, but to function as a storage section in the second form. [Effects of the Invention]

[0007] According to the present invention, it is possible to provide a highly eye-catching in-store advertising material. [Brief explanation of the drawings]

[0008] [Figure 1] 1 is a perspective view of an in-store advertising piece according to one embodiment of the present invention. [Figure 2] 2 is a plan view showing a first form of the main body of the in-store advertising piece shown in FIG. 1.

[0023] FIG. [Figure 3] FIG. 3 is an enlarged perspective view of a region E in FIG. 2. [Figure 4] FIG. 10 is a perspective view showing an initial state of an operation for assembling the storage section. [Figure 5] FIG. 10 is a perspective view showing the storage section in an assembled state. [Figure 6] 10 is a perspective view showing a state when a stack of lottery tickets is inserted into the storage section. FIG. [Figure 7] 10 is a perspective view showing a state in which a stack of lottery tickets is stored in a storage section. FIG. [Figure 8] This is an oblique view of the state in which a stack of lottery tickets is stored in the storage section, as seen from the back side of the main body. [Figure 9] FIG. 9 is a cross-sectional view of a portion taken along line AA in FIG. 8. DETAILED DESCRIPTION OF THE INVENTION

[0009] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of a storefront advertising element representing one aspect of the present invention will now be described with reference to the drawings. FIG. 1 is a perspective view of one embodiment of a storefront advertising piece 1. FIG.

[0010] The in-store advertising piece 1 shown in Fig. 1 is made of, for example, cardboard or corrugated cardboard, and is configured so that it can be displayed in a store to sell and promote merchandise featuring a predetermined character C or lottery tickets 8 for character-related merchandise. When in use in a store, the main body 10 has a three-dimensional shape as shown in Fig. 1, and can be displayed in an appropriate location in the store by placing the lower end 11 that forms its bottom surface on a mounting portion 60 so that one side, the front surface 10s, is visible to customers. As will be described later, this in-store advertising piece 1 comprises the main body 10 that can be transformed from a flat first shape to a three-dimensional second shape when in use, and also from the flat first shape to the three-dimensional second shape.

[0011] In addition, approximately in the center of the central panel surface 10A of the main body 10, an appropriate character C is provided as an advertising element for selling lottery tickets 8. For example, a storage section 20 capable of storing lottery tickets 8 is provided on the lower left side of the front of the main body 10, and the lottery tickets 8 are stored in this storage section 20. In addition, the products that can be won by purchasing the lottery ticket 8 are listed in the product information section 15 printed around the character C, for example, from prize A to prize J.

[0012] FIG. 2 is a plan view showing a first form of the main body 10 of the in-store advertising piece 1 shown in FIG. As shown in FIG. 2, the main body 10, before being assembled into a three-dimensional shape, is configured such that a predetermined shape can be cut out of a rectangular sheet 10b along cutout lines 10c. The main body 10 has four pieces, a lower end 11 constituting the bottom surface, an upper top surface 14, and left and right side surface portions 12, with a rectangular central panel surface 10A at the center. The four pieces are the lower end 11, the upper top surface 14, and the left and right side surface portions 12. That is, the folded portions of the outer periphery of the central panel surface 10A are folded forward and backward. For example, the lower end 11 is folded forward, and the left and right side surface portions 12 and the top surface 14 are folded backward. When the left and right side surface portions 12 are folded, for example, by the side cutouts 12c in the lower end portions, the forward protrusions 12b (see FIG. 1) protrude forward and, together with the lower end 11, form a support for the bottom portion. Furthermore, the left and right end portions of the top surface 14 are appropriately engaged and locked with the upper end portions of the side surface portions 12, so that the in-store advertising piece 1 is assembled three-dimensionally and placed in an upright position. When the main body 10 is placed in a storefront, the side surface 12 is visible from the side, and therefore has appropriate wording or designs thereon to serve as a POP display.

[0013] FIG. 3 is an enlarged perspective view of region E in FIG. As shown in FIG. 3, in the first embodiment, the storage unit 20 includes left and right notches 21c, an upper notch 23c, and an insertion opening notch 24c, which are cut portions of the main body 10, as well as a bottom bend 11a, a front wall upper bend 21a, a front wall lower bend 21b, an upper bend 22a, and an auxiliary bend 23a. Both left and right notches 21c are bent so as to narrow the gap from the upper bend 22a toward the front wall lower bend 21b to form the front wall 21 and the left and right upper walls 22 of the storage unit 20. The left and right notches 21c extend perpendicular to the bottom bend 11a. The front wall upper bend 21a, the front wall lower bend 21b, and the upper bend 22a are arranged parallel to the bottom bend 11a. Furthermore, the bottom surface bent portion 11a is located between the front wall lower bent portion 21b and the front wall upper bent portion 21a.

[0014] Insertion opening slit 24c constituting insertion opening 25 (see FIG. 5) is formed between two front wall upper bent portions 21a and aligned in a straight line with said front wall upper bent portions 21a. Two upper end slits 23c are formed on the upper end side of the storage section to form both left and right end edges of insertion opening 25. Upper end slit 23c includes a straight line portion aligned in a straight line with upper end bent portions 22a and a straight line portion extending parallel to left and right slits 21c and continuing to insertion opening slit 24c. Auxiliary section bent portions 23a constituting auxiliary section 23 are provided between both ends of insertion opening slit 24c and the ends of upper end slit 23c.

[0015] FIG. 4 is a perspective view showing the initial state of the operation when assembling the storage section 20. As shown in FIG. When assembling the in-store advertising piece 1, first, the main body 10 is cut out along the cutout line 10c of the sheet 10b. The cut-out main body 10 in the first form is then assembled into the three-dimensional second state shown in FIG. 1. During this assembly, as shown in FIG. 4, the lower end 11 is bent so that it protrudes forward (in the direction of the arrow Z in the figure) starting from the bottom bent portion 11a. In the initial stage of this folding operation, as shown in the figure, the upper end bent portion 22a and the lower front wall bent portion 21b are bent. That is, the left and right slits 21c separate, and the opening 20h begins to form. Then, as the bending angle of the bottom bent portion 11a approaches 90 degrees, the upper front wall bent portion 21a bends so that it protrudes forward. During the folding operation, the front wall upper folding portion 21a is folded to 90 degrees, the front wall 21 is folded parallel to the front surface 10s, and the upper surface wall 22 is folded parallel to the lower end portion 11.

[0016] In this way, the storage section 20 of the in-store advertising piece 1 is formed so as to protrude from the lower end 11 of the main body 10 on the front surface 10s in the second form. Here, when the in-store advertising piece 1 is in an upright position, it has a tension structure that connects the lower end 11 and the central panel surface 10A. This allows the storage section 20 to reinforce the three-dimensional shape of the main body 10 and assist it in an upright position.

[0017] FIG. 5 is a perspective view showing the storage section 20 in an assembled state. In the state shown in FIG. 5, the lower end 11 of the storage section 20 is bent forward at 90 degrees relative to the front surface 10s. As a result, as described above, the wall surfaces of the storage section 20 are formed in a state in which the front wall upper bent portion 21a is bent at 90 degrees, i.e., the front wall 21 and the left and right top walls 22 are bent forward at a right angle. In addition, left and right tongue-shaped auxiliary portions 23 (a first auxiliary portion 23R on the right side and a second auxiliary portion 23L on the left side) are connected to the left and right top walls 22 via auxiliary portion bent portions 23a. These auxiliary portions 23 initially form the same surface as the left and right top walls 22. Then, by bending the auxiliary portion bent portion 23a inward (downward), a rectangular insertion opening 25 for inserting the lottery ticket 8 is formed.

[0018] As will be described later, the lottery ticket 8 inserted through the insertion slot 25 has its lower edge 8d (see FIG. 7) held by a lower end support portion 11b formed as a first support portion of the lower end portion 11. Furthermore, the back side of the lottery ticket 8 is supported on the front surface 10s side of the insertion slot 25 by a rear surface support portion 24 provided as a second support portion perpendicular to the lower end support portion 11b.

[0019] Fig. 6 is a perspective view showing a state when a bundle of lottery tickets 8 is inserted into the storage unit 20. Fig. 7 is a perspective view showing a state when the bundle of lottery tickets 8 has been stored in the storage unit 20.

[0020] When storing lottery tickets 8 in the assembled storage section 20, for example, a stack of lottery tickets 8 is inserted into the insertion opening 25 as shown in FIG. 6. At this time, the first auxiliary portion 23R and the second auxiliary portion 23L are configured so that the distance (L1) therebetween is smaller than the width dimension (L2) of the lottery tickets 8. However, the first auxiliary portion 23R and the second auxiliary portion 23L elastically deform to allow the lottery tickets 8 to be inserted, and as shown in FIG. 7, the stack of lottery tickets 8 is stored inside the storage section 20. Furthermore, the left and right slits 21c are configured so that the distance (L4) between the lower end support portions 11b is smaller than the left and right distance (L3) of the insertion opening 25 so that the lower end support portions 11b can support the lower edge 8d of the lottery tickets 8.

[0021] As shown in FIG. 7 , the left and right ends 8e of the lottery ticket 8, which are one and the other widthwise ends, are clamped from the left and right by the first auxiliary portion 23R and the second auxiliary portion 23L. That is, because the initial distance (L1) between the first auxiliary portion 23R and the second auxiliary portion 23L is configured to be narrower than the width (L2) of the lottery ticket 8, when the lottery ticket 8 is inserted, it is pressed and held from the left and right by the first auxiliary portion 23R and the second auxiliary portion 23L. As a result, even if the left and right ends 8e of the lottery ticket 8 are not aligned as shown in FIG. 6 , the lottery ticket 8 is appropriately pressed horizontally to the left and right and is stored in a neat state with the ends 8e aligned. Furthermore, in the second configuration of the storage unit 20, the lower end edges 8d of the stored lottery tickets 8 are supported by the lower end support portions 11b provided on the left and right sides of the lower end of the opening 20h, and the stored lottery tickets are stored with their upper ends 8u aligned.

[0022] Fig. 8 is a perspective view of the state in which a stack of lottery tickets 8 is stored in the storage section 20, as viewed from the back side of the main body section 10. Fig. 9 is a cross-sectional view of a portion taken along line AA in Fig. 8. In the configuration shown in Figs. 8 and 9, the configuration of the rear support section 24 is different from the shape shown in Fig. 6.

[0023] In the second form, as shown in FIGS. 8 and 9, the storage unit 20 has a configuration in which the rear support portion 24, which supports the back surface portion 8b of the stored lottery tickets 8, is bent forward. That is, the rear support portion 24 is appropriately bent forward, for example, starting from the rear bent portion 24a at the protruding base end. This forward-protruding configuration allows the tip portion 24t, for example, to press the back surface 8b of the lottery tickets 8 forward, thereby holding the stack of lottery tickets 8 together. In particular, the stack can be held firmly even when the number of lottery tickets 8 is reduced. Furthermore, as described above, the auxiliary portion 23 also holds the lottery tickets 8 in the left-right direction, so that the stack of lottery tickets 8 is stored in a neatly aligned state in all directions, front-to-back, left-to-right, and right-to-left.

[0024] As described above, in the first form of the in-store advertising piece 1 of this embodiment, the main body 10 has the storage section 20 formed in part by the slits (21c, 23c, 24c) and bent sections (11a, 21a, 22a, 21b), and because the storage section 20 is not configured three-dimensionally, it can be made small in volume, making it convenient for storing and transporting the in-store advertising piece 1. Furthermore, in the main body 10 (second form) that has been transformed into a three-dimensional shape, the slits and bent sections can be easily formed so that parts of the slits and bent sections rise up from the front surface 10s on one side of the main body 10. Furthermore, because the storage section 20 is configured as an integral part of the main body 10, it is possible to prevent it from detaching from the main body 20 and from being lost.

[0025] Furthermore, in this type of in-store advertising material 1, the folding portions and slit portions that make up the storage section 20 are arranged adjacent to each other, so that the three-dimensional shape of the storage section 20 can be easily formed simply by folding the folding portions.

[0026] Furthermore, in this embodiment of the in-store advertising material 1, the storage section 20 is configured to be able to store lottery tickets 8, so that the in-store advertising material 1 can be used as an advertising material for selling lottery tickets 8 and as a storage device for lottery tickets 8.

[0027] In the in-store advertising piece 1 of this embodiment, the main body 10 is configured to be able to assume an upright position in the second configuration, so that it can stand on its own and be displayed. In addition, in the upright position, the storage section 20 has a structure that protrudes from the front surface 10s to the lower end 11, so that it can have a reinforcing and auxiliary function that maintains the three-dimensional shape of the main body 10.

[0028] Furthermore, in the in-store advertising material 1 of this embodiment, the auxiliary parts 23 (first auxiliary part 23 and second auxiliary part 23) provided at the insertion opening 25 of the storage unit 20 can press and clamp the end parts 8e of the lottery tickets 8, so that the left and right end parts 8e of the stored multiple lottery tickets 8 can be aligned, and the lottery tickets 8 can be stored neatly. In particular, since the auxiliary parts 23 are provided at the insertion opening 25, the end parts 8e can be effectively aligned by the abutment of the auxiliary parts 23 when the lottery tickets 8 are inserted into the storage unit 20. Furthermore, the auxiliary parts 23 are inclined inward and downward into the storage unit 20, making them easy to operate when inserting.

[0029] In the in-store advertising piece 1 of this embodiment, the left and right slits 21c of the main body 10 are configured so that the distance (L4) between the lower end support parts 11b (first support parts) is smaller than the distance (L3) between the left and right of the insertion opening 25 so that the lower end support parts 11b (first support parts) can support the lower edge 8d of the lottery ticket 8. As a result, the lower end support parts 11b that can hold the lottery ticket 8 can be formed simply by assembling the main body 10 three-dimensionally.

[0030] In-store advertising material 1 of this embodiment is provided with rear support portion 24 that can support back surface 8b of stored lottery tickets 8, making it possible to press stored multiple lottery tickets 8 in the thickness direction. As a result, multiple lottery tickets 8 can be neatly stored in a state where they are in close contact with each other, and in particular, when the number of lottery tickets 8 becomes small, it becomes possible to align the lottery tickets 8 while suppressing variations in the thickness direction.

[0031] Although the embodiments of the present invention have been described above, the present invention can be modified as appropriate within the scope of its technical concept. For example, in the above embodiment, the shape of the in-store advertising material 1 is approximately rectangular, but this is not necessarily limited to this. Furthermore, in the above embodiment, a configuration in which one storage section 20 is provided is used, but a configuration in which multiple storage sections 20 are provided is also possible.

[0032] As described above, this specification describes the following:

[0033] (1) A storefront advertising medium, a main body portion that is transformable from a first configuration to a second configuration and includes a storage portion; The in-store advertising material is configured so that the storage section does not function as the storage section in the first configuration, and functions as the storage section in the second configuration.

[0034] (2) (1) The in-store advertising material according to the present invention, In the second embodiment, the storage section is configured to function as the storage section only on one side of the main body section.

[0035] (3) The in-store advertising material according to (1) or (2), In the second embodiment, the storage section is configured to be able to store a plurality of lottery tickets.

[0036] (4) A storefront advertising object according to any one of (1) to (3), The first form is a flat form, and the second form is a three-dimensional form.

[0037] (5) A storefront advertising object according to any one of (1) to (4), The main body is configured to be able to assume an upright position in the second configuration.

[0038] (6) A storefront advertising object according to any one of (1) to (5), In the second embodiment, the storage section is configured to be able to assist the main body section in an upright position.

[0039] (7) A storefront advertising object according to any one of (1) to (6), The main body includes the storage section as an integral part, and is configured to be non-detachable from the storefront advertising piece.

[0040] (8) A storefront advertising object according to any one of (1) to (7), In the first embodiment, the main body is configured as a single sheet body.

[0041] (9) A storefront advertising object according to any one of (1) to (8), In the second embodiment, the storage section includes an auxiliary section that enables horizontal positioning of the stored lottery tickets.

[0042] (10) (9) The in-store advertising material according to The auxiliary portion includes a first auxiliary portion and a second auxiliary portion, In the second embodiment, the first auxiliary portion and the second auxiliary portion are configured to be able to come into contact with the lottery ticket stored in the storage portion.

[0043] (11) (10) The in-store advertising material according to In the second embodiment, the storage section has an insertion opening formed therein, The first auxiliary portion and the second auxiliary portion are formed at the insertion opening.

[0044] (12) (10) or (11) is a storefront advertising material according to the present invention, In the second form, the first auxiliary portion abuts against one end of the lottery ticket stored in the storage portion, In the second embodiment, the second auxiliary portion is configured to abut against the other end of the lottery ticket stored in the storage portion.

[0045] (13) A storefront advertising object according to any one of (10) to (12), In the second embodiment, the first auxiliary portion and the second auxiliary portion are configured to be able to hold the lottery ticket stored in the storage portion.

[0046] (14) A storefront advertising object according to any one of (1) to (13), In the second embodiment, the main body is configured to form an opening.

[0047] (15) A storefront advertising object according to any one of (1) to (14), In the first embodiment, the main body includes a slit, and in the second embodiment, the main body is configured to be separable at the slit.

[0048] (16) (15) The in-store advertising material according to (15), the main body portion includes a bent portion, The folding portion is provided adjacent to the cutout portion.

[0049] (17) (16) The in-store advertising material according to (16), The storage section is configured to function as the storage section in the second configuration on condition that the folding section is folded.

[0050] (18) A storefront advertising object according to any one of (14) to (17), In the second form, the storage section includes, at its lower part, a first support section capable of supporting the lower edge of the stored lottery ticket, and an opening section that does not support the lower edge, in this in-store advertising material.

[0051] (19) (18) The in-store advertising material according to (18), In the second embodiment, the storage section has an insertion opening formed therein, The first support parts are arranged opposite each other at positions sandwiching the opening, and the opposing gap is configured to extend inward from the insertion opening when viewed from the insertion opening side.

[0052] (20) (18) or (19) is a storefront advertising material according to the present invention, In the second embodiment, the storage section includes a second support section that can support the face of the stored lottery ticket.

[0053] (twenty one) (20) The in-store advertising material according to In the second configuration, the first support portion and the second support portion are configured to form a right angle with each other.

[0054] (twenty two) A storefront advertising object according to any one of (1) to (21), In the second embodiment, the storage section is configured to be formed at a lower end of the main body section. [Explanation of symbols]

[0055] 1. In-store advertising 8b Back side of lottery ticket (face) 8d Bottom edge of lottery ticket 8e Lottery ticket ends (one end, the other end) 10 Main body 10b Sheet body 10s Front (one side) 11 Lower end 11b Lower end support part (first support part) 11a, 21a, 22a, 21b Bending parts 20 Storage area 20h opening 21c, 23c, 24c notches 23 Auxiliary part 23L 2nd auxiliary part (auxiliary part) 23R 1st auxiliary part (auxiliary part) 24 Rear support part (second support part) 25 Insertion port

Claims

1. A storefront advertising medium, a main body portion that is transformable from a first configuration to a second configuration and includes a storage portion; the storage section is configured not to function as the storage section in the first configuration, and to function as the storage section in the second configuration; The body portion is configured to form an opening in the second configuration; In the second embodiment, the storage section includes, at its lower portion, a first support section capable of supporting a lower edge of the stored lottery ticket, and an opening section that does not support the lower edge, In the second embodiment, the storage section has an insertion opening formed therein, The first support portion is arranged opposite to the opening portion that does not support the lower end edge, and is configured to protrude inside the insertion opening when viewed from the insertion opening side.

2. The in-store advertising material according to claim 1, In the second embodiment, the storage section is configured to function as the storage section only on one side of the main body section.

3. The in-store advertising material according to claim 1, In the second embodiment, the storage section is configured to be able to store a plurality of lottery tickets.

4. The in-store advertising material according to claim 1, The first form is a flat form, and the second form is a three-dimensional form.

5. The in-store advertising material according to claim 1, The main body is configured to be able to assume an upright position in the second configuration.

6. The in-store advertising material according to claim 1, In the second configuration, the storage section is configured to be able to assist the main body section in an upright position.

7. The in-store advertising material according to claim 1, The main body includes the storage section as an integral part, and is configured to be non-detachable.

8. The in-store advertising material according to claim 1, In the first embodiment, the main body is configured as a single sheet body.

9. The in-store advertising material according to claim 1, In the second embodiment, the storage section includes an auxiliary section that enables horizontal positioning of the stored lottery tickets.

10. The in-store advertising material according to claim 9, the auxiliary portion includes a first auxiliary portion and a second auxiliary portion, In the second form, the first auxiliary portion and the second auxiliary portion are configured to be able to come into contact with the lottery ticket stored in the storage portion, in a storefront advertising piece.

11. The in-store advertising material according to claim 10, The first auxiliary portion and the second auxiliary portion are formed at the insertion opening.

12. The in-store advertising material according to claim 10, In the second form, the first auxiliary portion abuts against one end of the lottery ticket stored in the storage portion, In the second form, the second auxiliary portion is configured to abut against the other end of the lottery ticket stored in the storage portion, in a storefront advertising piece.

13. The in-store advertising material according to claim 10, In the second form, the first auxiliary portion and the second auxiliary portion are configured to be able to clamp the lottery ticket stored in the storage portion, in a storefront advertising piece.

14. The in-store advertising material according to claim 1, In the first configuration, the main body includes a notch, and in the second configuration, the main body is configured to be separable at the notch.

15. A storefront advertising medium according to claim 14, the main body portion includes a bent portion, The folding portion is provided adjacent to the notch portion.

16. A storefront advertising medium according to claim 15, The storefront advertising piece is configured so that the storage section functions as the storage section in the second configuration, provided that the folding section is folded.

17. A storefront advertising medium according to claim 1, In the second form, the storage section includes a second support section that can support the face of the stored lottery ticket, in the in-store advertising piece.

18. A storefront advertising medium according to claim 17, In the second configuration, the first support portion and the second support portion are configured to form a right angle with each other.

19. A storefront advertising medium according to any one of claims 1 to 18, In the second embodiment, the storage section is configured to be formed at a lower end of the main body section.

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