Method and electronic device for providing page

Abstract

Disclosed is a method by which an electronic device provides a page. Specifically, a method by which an electronic device provides a page may comprise the steps of: receiving, from a user terminal, a request for a page related to a first set of items including a first item selected by the user; confirming, from among the first items included in the first item set, a second item for which a first set time has elapsed from a time point at which the second item was added to the first item set; and providing a page including a first region for the first item and

Description

Methods and electronic devices for providing pages

[0001] Embodiments of the present specification relate to a method and apparatus for providing a page.

[0002] As internet use becomes more widespread, the e-commerce market is expanding. While the proportion of customers visiting offline stores to purchase products is declining, the proportion of customers purchasing products through e-commerce using computers or smartphones is rapidly increasing. However, customers who purchase products infrequently through e-commerce services tend to be less likely to purchase their selected items than those who do so more frequently.

[0003] The present disclosure is proposed to address the aforementioned problems, and the disclosed embodiments provide a method and electronic device for providing a page. Specifically, the present disclosure relates to a method and an electronic device for providing a page that includes an area for an item set that includes related items of the identified item, by identifying an item for which a set amount of time has elapsed since it was added to the item set.

[0004] The technical tasks to be achieved by this embodiment are not limited to the technical tasks described above, and other technical tasks can be inferred from the following embodiments.

[0005] As a technical means for achieving the above-described task, a method for providing a page by an electronic device according to a first aspect of the present disclosure may include the steps of: receiving a request for a page related to a first item set including a first item selected by a user from a user's terminal; identifying a second item among the first items included in the first item set, for which a first set time has elapsed from the time of addition to the first item set; and providing a page including a first area for the first item and a second area for a second item set including related items of the second item.

[0006] In one embodiment, the user may be a user who has not purchased an item on the service for a second set period of time.

[0007] In one embodiment, the first set time may be determined based on a purchasing pattern of at least one user among a plurality of users associated with the service who has a history of adding an item to the first set of items.

[0008] According to one embodiment, the second item may include a plurality of second items, a second area corresponding to a third item among the plurality of second items may include a widget for an associated item of the third item, and a second area corresponding to a fourth item among the plurality of second items, excluding the third item, may include text for an associated item of the fourth item.

[0009] In one embodiment, the third item may be an item displayed at the top of the page among a plurality of second items.

[0010] In one embodiment, a second set of items corresponding to a second item identified as a first type of item may include alternative items of a similar category to the second item.

[0011] In one embodiment, a second set of items corresponding to a second item identified as a second type of item may include items identified based on a behavioral history of at least one user who has searched for the second item among a plurality of users associated with the service.

[0012] According to one embodiment, the second item may include at least one second item, and the method for providing a page may further include the steps of: identifying a fifth item among the at least one second item based on a first input of the user through the second area; and providing a first subpage on which information about related items included in the second item set corresponding to the fifth item is displayed.

[0013] In one embodiment, in response to a second input from a user via an icon on a first subpage for adding a first associated item included in a second set of items to the first set of items, the first associated item may be added to the first set of items.

[0014] According to one embodiment, a method of providing a page may further include the step of providing a pop-up including an icon for navigating to a page as a first associated item is added to a first set of items; and, in response to a third input from a user through the pop-up, providing a page related to an updated first set of items, wherein the updated first set of items may include the first associated item.

[0015] According to one embodiment, the method of providing a page may further include the step of providing a second subpage in which detailed information about the second related item is displayed in response to a fourth input of the user for a second related item included in the second set of items.

[0016] In one embodiment, in response to a fifth input from the user via an icon on a second subpage, a second related item may be added to the first set of items.

[0017] According to one embodiment, a method of providing a page may further include the step of providing a pop-up including an icon for navigating to a page when a second related item is added to a first set of items; and the step of providing a page related to an updated first set of items in response to a sixth input from a user through the pop-up, wherein the updated first set of items may include the second related item.

[0018] In one embodiment, the second region may be deleted from the page after a third set amount of time has elapsed from the time the page was served.

[0019] According to one embodiment, the step of verifying the second item may include a step of verifying the second item among the first items included in the first item set based on the user's behavior history on the service.

[0020] In one embodiment, the third item may be a related item of an item identified based on the user's behavior history on the service.

[0021] An electronic device according to a second aspect of the present disclosure includes a transceiver; one or more processors; and a storage storing one or more commands executed by the one or more processors, wherein the one or more processors, by executing the one or more commands, can receive a request for a page related to a first set of items including a first item selected by a user from a user's terminal, identify a second item among the first items included in the first set of items for which a first set time has elapsed since the first item was added to the first set of items, and provide a page including a first area for the first item and a second area for a second set of items including related items of the second item.

[0022] A recording medium according to a third aspect of the present disclosure may be a non-transitory computer-readable recording medium having recorded thereon a program for causing a computer to execute a method of providing a page performed by an electronic device.

[0023] According to the proposed embodiment, one or more of the following effects can be expected.

[0024] According to an embodiment of the present disclosure, when an item selected by a user and added to a first item list has not been purchased after a set period of time, the electronic device provides a page containing an area for a second set of related items, including highly relevant items, thereby increasing the user's purchase conversion rate (CVR). Accordingly, the user's revenue per purchase through the service can be increased, and the user experience can be significantly enhanced by quickly providing information on items suitable for the user.

[0025] The effects of the invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

[0026] FIG. 1 is a diagram illustrating a system in which a method for providing a page by an electronic device according to one embodiment can be implemented.

[0027] Figure 2 is a flowchart illustrating how an electronic device provides a page.

[0028] FIG. 3 is a diagram illustrating a method for providing a page including a first area for a first item and a second area for a second set of items including related items of a second item.

[0029] FIG. 4 is a diagram illustrating an embodiment in which one of the related items is added to the first item set through the first subpage.

[0030] FIG. 5 is a diagram illustrating an example of adding related items to a first item set through a second sub-page.

[0031] FIG. 6 is a block diagram schematically illustrating an electronic device for providing a page according to one embodiment.

[0032] The terms used in the embodiments have been selected from widely used and common terms, taking into account the functions of the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. Furthermore, in certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should not be defined simply as names of terms, but rather based on the meanings of the terms and the overall content of the present disclosure.

[0033] When a part of the specification is said to "include" a component, this does not exclude other components, but rather implies the inclusion of other components, unless otherwise specifically stated. Furthermore, terms such as "part" and "module" used in the specification mean a unit that processes at least one function or operation, which may be implemented in hardware, software, or a combination of hardware and software.

[0034] The expression “at least one of a, b, and c” described throughout the specification may encompass ‘a alone’, ‘b alone’, ‘c alone’, ‘a and b’, ‘a and c’, ‘b and c’, or ‘all of a, b, and c’.

[0035] The "terminal" mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that guarantees portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0036] Below, embodiments of the present disclosure are described in detail with reference to the attached drawings so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein.

[0037] In describing the embodiments, descriptions of technical details that are well-known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to avoid obscuring the gist of the present invention by omitting unnecessary explanations and to convey it more clearly.

[0038] For the same reason, some components in the attached drawings are exaggerated, omitted, or schematically depicted. Furthermore, the dimensions of each component do not entirely reflect its actual size. Identical or corresponding components in each drawing are assigned the same reference numbers.

[0039] The advantages and features of the present invention, and the methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. These embodiments are provided only to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Like reference numerals designate like elements throughout the specification.

[0040] At this time, it will be understood that each block of the processing flow diagrams and combinations of the flow diagrams can be performed by computer program instructions. These computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment create a means for performing the functions described in the flow diagram block(s). These computer program instructions can also be stored in a computer-available or computer-readable memory that can direct a computer or other programmable data processing equipment to implement the functions in a specific manner, so that the instructions stored in the computer-available or computer-readable memory can also produce a manufactured item that includes an instruction means for performing the functions described in the flow diagram block(s). Since the computer program instructions may be installed on a computer or other programmable data processing device, a series of operational steps may be performed on the computer or other programmable data processing device to create a computer-executable process, and the instructions that cause the computer or other programmable data processing device to perform the steps for performing the functions described in the flowchart block(s) may also provide steps for performing the functions described in the flowchart block(s).

[0041] Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a specific logical function(s). It should also be noted that in some alternative implementation examples, the functions described in the blocks may occur out of order. For example, two blocks depicted in succession may actually be executed substantially concurrently, or the blocks may sometimes be executed in reverse order, depending on their respective functions.

[0042] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

[0043] FIG. 1 is a diagram illustrating a system in which a method for providing a page by an electronic device according to one embodiment can be implemented.

[0044] Referring to FIG. 1, a system (10) according to various embodiments may be a system for providing pages. The system (10) may include an electronic device (100) and a terminal (110). The system (10) illustrated in FIG. 1 only illustrates components related to the present embodiment. Therefore, those skilled in the art will understand that, in addition to the components illustrated in FIG. 1, other general-purpose components may be included.

[0045] Each of the electronic device (100) and the terminal (110) may include a transceiver, storage, and a processor. In addition, each of the electronic device (100) and the terminal (110) refers to a unit that processes at least one function or operation, which may be implemented by hardware, software, or a combination of hardware and software. Meanwhile, throughout the embodiments, each of the electronic device (100) and the terminal (110) is referred to as a separate device or server, but this may be a logically divided structure, and at least some of them may be implemented by a separate function in one device or server.

[0046] According to one embodiment, the electronic device (100) and the terminal (110) may include a plurality of computer systems or computer software implemented as network servers. For example, at least some of the electronic device (100) and the terminal (110) may refer to a computer system and computer software that are connected to a lower device that can communicate with other network servers through a computer network such as an intranet or the Internet, receive a task execution request, perform the task accordingly, and provide the execution result. In addition, at least some of the electronic device (100) and the terminal (110) may be understood as a broad concept that includes a series of application programs that can operate on a network server, and various databases built on other internal or connected nodes. For example, at least some of the electronic device (100) and the terminal (110) may be implemented using a network server program that is variously provided according to an operating system such as DOS, Windows, Linux, UNIX, or MacOS.

[0047] The electronic device (100) and the terminal (110) can communicate with each other through a network (not shown). The network includes a local area network (LAN), a wide area network (WAN), a value-added network (VAN), a mobile radio communication network, a satellite communication network, and a combination thereof, and is a comprehensive data communication network that allows each network component shown in FIG. 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile radio communication networks. Wireless communication may include, but is not limited to, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, Zigbee, Wi-Fi Direct (WFD), ultra wideband (UWB), infrared communication (IrDA, infrared Data Association), NFC (Near Field Communication), etc., for example.

[0048] According to one embodiment, the electronic device (100) may receive a request for a page related to a first item set including a first item selected by the user from the user's terminal (110), identify a second item among the first items included in the first item set for which a first set amount of time has elapsed since the first item was added to the first item set, and provide the terminal (110) with a page including a first area for the first item and a second area for a second item set including related items of the second item.

[0049] According to one embodiment, the electronic device (100) serves as a device for managing the overall service and may provide service-related pages to multiple users associated with the service. The service may be a web service or app service provided by the electronic device (100). The service may be, but is not limited to, an e-commerce-related service or a food delivery service. Additionally, the user of the terminal (110) may be a user utilizing the service provided by the electronic device (100).

[0050] In this specification, the first item set may be a set of items selected by the user's account via the user's terminal (110) or another terminal. For example, the first item set may correspond to either a cart set on the cart page or a wish item set included in a wish item page. The page may be either the cart page or the wish item page, but is not limited thereto. To distinguish it from other items, the items included in the first item set may be referred to as "first items."

[0051] In this specification, the second item may be an item among the first items in the first item set that has a low probability of being converted into a purchase by the user. For example, the second item may be an item among the first items in the first item set that has been added to the first item set for a first set amount of time, but is not limited thereto. In another example, the second item may be a related item identified based on the user's behavioral history.

[0052] In this specification, "related items" for a specific item may be broadly defined as items that are highly related to the specific item. For example, related items for a specific item may include items that have a history of being searched for together with the specific item by multiple users related to items or services that may be used for similar purposes. However, the definition of related items in this specification is not limited to this.

[0053] In the present specification, the second item set may be a set of related items to items predicted to have a low probability of conversion to purchase by the user. If the user does not purchase an item added to the first item set within a set time period, the user may tend to desire to purchase another item with a similar purpose. Alternatively, if the user searches for another item with a similar purpose to an item included in the first item set, the user may tend to desire to purchase that other item with a similar purpose. In this regard, it may be appropriate for the items included in the second item set to be comprised of related items to items with a low probability of conversion to purchase by the user. Here, the related items may be determined based on various information, including item characteristic information and the behavioral history of multiple users related to the service. For example, the related items may include, but are not limited to, items in a similar category to the item, items with a similar purpose to the item, and items that tend to be searched together with the item.

[0054] Figure 2 is a flowchart illustrating how an electronic device provides a page.

[0055] Referring to FIG. 2, it can be clearly understood that some of the operations of the electronic device (100) providing a page may be changed or substituted or some of the order between the operations may be changed within a range clearly understood by a person having ordinary skill in the art to which the present invention pertains.

[0056] In step S210, the electronic device (100) may receive a request for a page related to a first item set including a first item selected by the user from the user's terminal (110).

[0057] According to one embodiment, a user may search for items available for purchase through a service via a terminal (110). A user performing a search on the service may add items of interest to a first set of items and then continue searching for other items. Accordingly, items with a high probability of being purchased by the user or items of interest to the user may be sequentially added to the first set of items. Thereafter, the user may transmit a request for a page related to the first set of items to the electronic device (100) in order to purchase at least some of at least one first item included in the first set of items. The electronic device (100) may receive a request for a page related to the first set of items from the user's terminal (110). Since the first item included in the first set of items may be an item selected by the user, the first item may be an item with the highest probability of being purchased by the user among the items within the service.

[0058] According to one embodiment, the first item set may be a set of items selected by the user's account through the user's terminal (110) or another terminal. That is, items selected by the user's account through another terminal, not through the user's terminal (110), may be included in the first item set. The electronic device (100) may identify the first item included in the first item set corresponding to the user's account.

[0059] In step S220, the electronic device (100) can check a second item among the first items included in the first item set, for which a first set time has elapsed from the time of addition to the first item set.

[0060] In one embodiment, the second area may be an area displayed on a page to increase the purchase conversion rate of users with a relatively low purchase conversion rate.

[0061] According to one embodiment, the electronic device (100) may first determine whether a user who has sent a request for a page related to a first set of items is a first type of user. The first type of user may be a lapse user. In the present specification, a lapse user is a user who has not purchased an item for a second set period of time (e.g., 30 days) on the service, and may be understood as a similar term such as a non-active user or a dormant user. Here, the second set period of time may be dynamically determined based on the relationship between the last time a plurality of users associated with the service purchased an item and the predicted purchase conversion rate. Generally, the longer the period of time since a user last purchased an item, the lower the purchase conversion rate tends to be. Therefore, the second set period of time may be set to correspond to the average time (e.g., 30 days) of the last purchase of an item by users with a purchase conversion rate corresponding to a set value (e.g., 20%). However, the users targeted by the present embodiment are not limited to lapse users, and the present embodiment can be applied to general users as well.

[0062] According to one embodiment, the electronic device (100) may first determine whether a user who has sent a request for a page related to the first set of items is a second type of user. The second type of user may be a discerning user. In the present specification, a discerning user may refer to a user who tends to add items to the first set of items and search for more suitable items (e.g., items of better quality) than the added items. A discerning user may not purchase the second item even after a long period of time has passed since the second item was added to the first set of items, and may search for other items with similar purposes to the second item. In other words, due to the discerning user's discreet purchasing pattern, the purchase conversion rate of the discerning user may tend to be lower than that of a typical user.

[0063] In one embodiment, the second area may be an area designed to increase the user's purchase conversion rate on the page. In this regard, the page may include a first area displaying information about a second item predicted to have a low purchase conversion rate, along with a second area related to related items predicted to have a higher purchase conversion rate than the second item.

[0064] According to one embodiment, when considering the purchase history of multiple users related to a service, the purchase conversion rate of a user for an item that has been added to the first item set for a long time may tend to decrease in proportion to the time elapsed since the item was added to the first item set. In this regard, among the first items included in the first item set, an item for which a first set time (e.g., 1 hour) has passed since the time it was added to the first item set may be identified as a second item. Here, the first set time may be determined based on the purchase pattern of at least one user who has a history of adding items to the first item set among the multiple users related to the service. Specifically, the first set time may be set to correspond to the average time it takes for a user with a purchase conversion rate corresponding to a set value (e.g., 20%) to purchase an item added to the first item set. Accordingly, among the first items included in the first item set, an item for which a first set time has passed since the time it was added to the first item set may be predicted to be an item with a low probability of being converted into a purchase by the user.

[0065] According to one embodiment, when considering the behavioral histories of multiple users related to a service, if a behavioral history related to a first item among the first items included in the first item set (e.g., a user searches for related items of the first item several times) is monitored, the purchase conversion rate of the first item may tend to decrease. In this regard, an item related to an item identified based on the user's behavioral history on the service among the first items included in the first item set may be identified as a second item. For example, if a user who added shampoo a to the first item set searches for hair loss shampoo b several times through the service, shampoo a, which is related to hair loss shampoo b, which is an item identified based on the user's behavioral history, may be identified as a second item that has a low probability of being converted into a purchase by the user.

[0066] In step S230, the electronic device (100) may provide a page including a first area for a first item and a second area for a second set of items including associated items of the second item.

[0067] According to one embodiment, a page provided to a user's terminal (110) may include a first area for a first item included in a first item set. The first item included in the first item set is not limited to a single first item, and the first item may include a plurality of first items. In this case, the order in which information about the plurality of first items is displayed on the page may be determined based on the time at which each of the plurality of first items was included in the first item set. For example, information about a first item that is recently included in the first item set may be displayed at the top of the page, and information about a first item that is older than the time at which it is included in the first item set may be displayed at the bottom of the page.

[0068] According to one embodiment, a page provided to a user's terminal (110) may include a second area for a second item set including related items of a second item. In this regard, the electronic device (100) may determine related items of the second item based on characteristic information of the second item, and behavioral histories of users who search for, add, or purchase the second item in the service. The related items of the second item may be items identified based on characteristic information of the second item and behavioral histories of users in the service, and may be items that have a high degree of relevance to the second item and a relatively higher probability of being converted into a purchase by the user than the second item.

[0069] According to one embodiment, if the second item is a first type item, the electronic device (100) may use the first algorithm to identify a substitute item of a similar category to the second item. Here, the substitute item may be an item that can be used in place of the second item with a purpose similar to that of the second item. If the substitute item includes multiple substitute items, the order among the multiple substitute items included in the second item set may be determined based on the similarity in purpose and subcategory between the substitute item and the second item, as well as the item rating and sales volume. In other words, a substitute item that is similar to the purpose and subcategory of the second item and has a high item rating and sales volume may be determined to be ranked higher in the second item set. Here, the first type item may refer to an item that a company that provides and manages a service purchases from a manufacturer and then sells directly to customers. For example, the first type item may include, but is not limited to, items in specific categories such as household goods, beauty products, and electronic devices.

[0070] According to one embodiment, if the second item is a second type of item, the electronic device (100) may use a second algorithm to identify an item corresponding to the behavior history of at least one user who has searched for the second item among a plurality of users related to the service. The item corresponding to the behavior history of at least one user may indicate an item frequently searched / purchased by at least one user who has searched for the second item, but is not limited thereto. If the related items of the second item include a plurality of related items, the order among the plurality of related items included in the second item set may be determined based on the number of times each of the plurality of related items has been searched and the quantity purchased by the at least one user who has searched for the second item. Here, the second type of item may be an item that a company that provides and manages the service does not purchase from the manufacturer, but sells to customers on behalf of the manufacturer. For example, the second type of item may include, but is not limited to, items in a specific category such as fresh food or luxury goods.

[0071] In this embodiment, the method for determining related items for a second item is not limited to the methods for determining related items using the first and second algorithms described above. The methods for determining related items using the first algorithm and the second algorithm are applicable to both first-type and second-type items.

[0072] FIG. 3 is a diagram illustrating a method for providing a page including a first area for a first item and a second area for a second set of items including related items of a second item.

[0073] A page (300) may display information about a first item included in a first item set. Referring to FIG. 3, the page (300) may include a region (310) corresponding to a first item for 'Hand Wash A, 500 ml', a region (320) corresponding to a first item for 'Shampoo B, 500 ml', and a region (330) corresponding to a first item for 'Liquid Detergent, 2.1 L'. The order in which information about the first items included in the first item set is displayed on the page (300) may be based on the time at which each of the first items included in the first item set was added to the first item set. For example, information about the first item for 'Liquid Detergent, 2.1 L', which was added to the first item set a long time ago, may be displayed in a region (330) at the bottom of the page (300). Conversely, information about the first item, 'Hand Wash A, 500ml', recently added to the first item set, may be displayed in an area (310) at the top of the page (300). In addition, the information about the first item displayed in areas (310, 320, 330) of the page (300) may include information about a representative image of the first item, information about the name of the first item, information about the expected arrival time of the first item, and information about the cost price, discount rate, and sales price of the first item.

[0074] According to one embodiment, the electronic device (100) may identify a second item among the first items included in the first item set, for which a first set time has elapsed from the time of being added to the first item set. For example, the first item for 'Hand Wash A, 500ml' may not be identified as a second item since it is an item for which a first set time has not elapsed from the time of being added to the first item set. Conversely, the first item for 'Shampoo B, 500ml' and the first item for 'Liquid Detergent, 2.1L' may be identified as second items since they are items for which a first set time has elapsed from the time of being added to the first item set. That is, the item for 'Shampoo B, 500ml' and the item for 'Liquid Detergent, 2.1L' may be first items and second items.

[0075] In relation to this, the region (320) may include a first region (321) in which information about an item for 'Shampoo B, 500ml' is displayed and a second region (322) for a second set of items including related items of the item for 'Shampoo B, 500ml'. In addition, the region (330) may include a first region (331) in which information about an item for 'Liquid Detergent, 2.1L' is displayed and a second region (332) for a second set of items including related items of the item for 'Liquid Detergent, 2.1L'. That is, the second regions (322, 332) may be located below the first regions (321, 331) for the corresponding second items. In addition, the user may select an item to purchase on the page, and the total sales amount of the selected item may be displayed at the bottom of the page. Referring to FIG. 3, a user can select a first item for 'Hand Wash A, 500ml' and a first item for 'Shampoo B, 500ml' among the first items included in the first item set, and the total sales amount of the selected items can be 53,600 won.

[0076] In one embodiment, when a second item includes multiple second items, the second areas corresponding to each of the multiple second items may be configured differently. In this regard, if widgets for related items are displayed in all of the second areas corresponding to each of the multiple second items, the length of the page including the first area and the second area will increase, which may degrade the user experience of browsing items in the first item list. In addition, the user experience may also be degraded in that it requires a lot of scroll input to reach the total sales price of the selected item displayed at the bottom of the page. In other words, it may be more efficient to display widgets for related items only in the second areas corresponding to at least some of the multiple second items, and to display only text for linking to a subpage where information about the second item list is displayed in the second areas corresponding to the remaining second items.

[0077] For example, a second area corresponding to a third item among a plurality of second items may include a widget for a related item of the third item. Referring to FIG. 3, the second area (322) may include a widget for a related item of an item for 'Shampoo b, 500ml'. The widget for the related item may include a region (323) for connection to a first sub-page on which representative image information for the related item and more related items included in a list of second items corresponding to the item for 'Shampoo b, 500ml' other than the related items displayed in the widget are displayed. As another example, a second area (332) corresponding to a fourth item among a plurality of second items, excluding the third item, may include text for a related item of the fourth item. Referring to FIG. 3, the text for the related item of the fourth item may also function as an entry point for connection to a first sub-page on which information for the related item of the fourth item is displayed. That is, a user who has checked the widget for a related item in the second area (322) can easily understand that by clicking on the text displayed in the second area (332), he / she can search for information about related items of the items displayed in the second area (332).

[0078] In order to enable the user to more easily understand that he / she can search for specific information about related items of the second item for 'Liquid detergent, 2.1 L' through the second area (332), the second item corresponding to the second area where the widget for the related item is displayed may be an item displayed at the top of the page among a plurality of second items. That is, referring to FIG. 3, among the second items for 'Shampoo b, 500 ml' and the second items for 'Liquid detergent, 2.1 L', a widget for the related item may be displayed in the second area (322) corresponding to the second item for 'Shampoo b, 500 ml' located at the top of the page (300), and text for the related item may be displayed in the second area (332) corresponding to the second item for 'Liquid detergent, 2.1 L' located at the bottom of the page (300). The user can easily find specific information about the related items of the second item for 'Liquid detergent, 2.1L' through the widget for the related items of the second area (322) located above the second area (332).

[0079] However, the embodiment in which a widget for a related item and text for the related item are displayed in the second area is not limited thereto. For example, a third item in which a widget for a related item is displayed may be identified based on the user's behavior history on the service. Specifically, if a user searches for an item in a similar category to a second item, a replacement item, on the service, the electronic device (100) may determine that the user is searching for an item to replace the second item. That is, even if the second item in a similar category to the item being searched for by the user is not located at the top of the page, a widget for an item related to the second item may be displayed in the second area corresponding to the second item to enhance the user experience. For example, if a user searches for a powder detergent or natural detergent in a similar category to a second item for 'liquid detergent, 2.1L' on the service, the electronic device (100) may determine that the user is searching for an item to replace the second item for 'liquid detergent, 2.1L'. Additionally, a second area corresponding to a second item for 'Liquid detergent, 2.1L' may display widgets for related items of the second item (e.g., powder detergent, natural detergent).

[0080] According to one embodiment, the second area (322, 332) may be displayed on the page (300) for a third set period of time (e.g., 1 hour). That is, when the third set period of time has elapsed from the time the second area (322, 332) is first displayed on the page, the probability that a user will purchase a related item included in the second item set displayed in the second area (322, 332) may be lowered below the set value. Accordingly, to prevent the customer experience from being damaged, the second area (322, 332) may be deleted from the page (300) when the third set period of time has elapsed from the time the second area (322, 332) is first displayed on the page (300).

[0081] In one embodiment, the second set of items displayed in the second area may be determined based on a combination of first items included in the first set of items. For example, a user may add body shampoo, hair shampoo, and conditioner to the first set of items. In this case, due to the combination of the first items, the associated items for the hair shampoo may not include body shampoo and conditioner, and the associated items for the hair shampoo may include a treatment.

[0082] FIG. 4 is a diagram illustrating an embodiment in which related items are added to a first item set through a first subpage.

[0083] According to one embodiment, in response to a user input through an area (323) for linking to a subpage, the electronic device (100) may provide a first subpage (400) on which information about related items of a second item is displayed.

[0084] Referring to FIG. 4, the first sub-page (400) is a page provided to the terminal (110) in response to an input through the area (323), and may be a sub-page that pops up in the form of a bottom sheet while the page (300) is maintained. This may be to prevent users from leaving the page (300) where the most items are purchased, while also inducing new items to be added to the first item set through the sub-page. In other words, it may be effective to provide a sub-page that displays information on related items of the second item in the form of a bottom sheet that pops up at the bottom of the page (300).

[0085] Referring to FIG. 4, a first sub-page (400) may display information on related items of a second item for 'Shampoo b, 500 ml' of the page (300). The second item set displayed on the first sub-page (400) may be determined to include a preset number of second items (e.g., 10). For example, referring to FIG. 4, the related items of the second item for 'Shampoo b, 500 ml' may include 7 other related items in addition to the related items for 'Shampoo d, 900 mL', 'Shampoo e, 700 mL', and 'Rinse & Shampoo Set f, 500 mL, 2 pcs'. However, referring to the first sub-page (400), the number of related items displayed at one time on the user's terminal (110) may be limited due to the specification information of the user's terminal (110) and the specifications of the sub-page. In response to receiving a slide input through the first sub-page (400), the electronic device (100) may sequentially display related items included in the second item set on the first sub-page (400). Referring to FIG. 4, the slide input may be a horizontal input based on the first sub-page (400).

[0086] According to one embodiment, the order in which the second items included in the second item set are displayed on the first sub-page (400) may be determined based on various information, such as the purpose of the second item, the purpose of the sub-category and the related item, the similarity between the sub-categories, whether the related item is a substitute for the second item, information about the rating, sales volume, and price of the related item, whether there is a discount benefit applicable to the related item, and whether the related item has a search history and a purchase history together with the second item.

[0087] Referring to FIG. 4, when a user's slide input is received through the first subpage (400), information on the related item 'Shampoo e, 700 mL' and information on the related item 'Rinse & Shampoo Set f, 500 mL, 2 units' may be displayed on the first subpage (410). Specifically, the area (413) of the first subpage (410) may display representative image information, name information, cost price, discount rate, sales price information, rating information, and information on whether rocket delivery is available for the related item 'Rinse & Shampoo Set f, 500 mL, 2 units'.

[0088] According to one embodiment, after browsing information about related items displayed on the first sub-page (410), the user may click an icon to add a related item of interest to the first set of items. Specifically, the icon (411) in the area (413) may be an icon for adding a related item for 'Rinse & Shampoo Set f, 500 mL, 2 units' to the first set of items. That is, when a user's input is received through the icon (411), the electronic device (100) may add a related item for 'Rinse & Shampoo Set f, 500 mL, 2 units' to the first set of items. Referring to FIG. 4, the number 1 displayed on the icon (411) may indicate that the related item for 'Rinse & Shampoo Set f, 500 mL, 2 units' is added once to the first set of items. In addition, when the user inputs N times through the icon (411), related items for 'Rinse & Shampoo Set f, 500mL, 2' can be added N times to the first item set.

[0089] According to one embodiment, a user who has checked all information about related items displayed on the first sub-page (410) may click an icon (412) to move back to a page related to the first set of items. As another example, the icon for moving back to a page related to the first set of items may be displayed in a pop-up with the phrase, “Product added to cart.” In response to receiving a user input through the icon (412) or the icon displayed in the pop-up, the electronic device (100) may again provide a page (420) related to the updated first set of items. The updated first set of items may further include related items for “Rinse & Shampoo Set f, 500 mL, 2 pcs” added to the first set of items through the first sub-page (410). In this regard, information about “Rinse & Shampoo Set f, 500 mL, 2 pcs”, which is a related item added to the first set of items, may be displayed in an area (421) of the page (420). In addition, the quantity information of the related items displayed in the area (422) may correspond to 1 corresponding to the number 1 written in the icon (411). In addition, since the first item called 'Rinse & Shampoo Set f, 500mL, 2ea' is the most recently added item to the first item set, information about the first item called 'Rinse & Shampoo Set f, 500mL, 2ea' may be displayed at the top of the page (420). At the bottom of the page (420), information about the total sales amount and total discount amount of the first item for 'Rinse & Shampoo Set f, 500mL, 2ea' included in the first item set, the first item for 'Hand Wash a, 500ml', and the first item for 'Shampoo b, 500ml' may be displayed. The total sales amount and the total discount amount may be 66,090 won and 20,310 won, respectively.

[0090] According to one embodiment, based on information about the relationship between a related item added to a first item set and a second item corresponding to the related item, or on the purchase history / action history of multiple users related to a service that searched for or added the second item and the related item to the first item set, the second item may be deleted from the first item set. For example, if the added related item and the second item have similar uses and subcategories and are classified as substitute items that replace / complement each other, it may be appropriate to delete the second item from the first item set. As another example, if users who searched for or added the second item and the added related item to the first item set primarily ultimately purchased only the related item among the second item and the added related item, it may be appropriate to delete the second item from the first item set. In relation to this, the electronic device (100) may provide a pop-up to the user's terminal (110) for deleting the second item from the first item set, or may provide a pop-up to the user's terminal (110) together with an icon for canceling the deletion of the second item along with the fact that the second item has been deleted from the first item set, but is not limited thereto.

[0091] FIG. 5 is a diagram illustrating an embodiment in which related items are added to a first item set through a subpage.

[0092] According to one embodiment, the electronic device (100) may provide a sub-page on which detailed information about the second related item is displayed in response to a user input for a related item included in a second item set. According to one embodiment, the user may click an area (413) to search for detailed information about the related item, 'Rinse & Shampoo Set f, 500 mL, 2 units.' Specifically, the user clicking the area (413) may mean clicking an area remaining except for an area corresponding to an icon (411) within the area (413). Hereinafter, the user's input through the area (413) may mean clicking an area remaining except for an area corresponding to an icon (411) within the area (413). When the user's input through the area (413) is received, the electronic device (100) may provide a second sub-page (500) on which detailed information about the related item, 'Rinse & Shampoo Set f, 500 mL, 2 units,' corresponding to the input is displayed.

[0093] The second sub-page (500) may further include detailed information about the associated item, such as information about the representative image, name, cost, discount rate, sales price, rating, and availability of rocket delivery, as well as information about the expected arrival time of the associated item, information about how to use the associated item, and information about precautions for the associated item, as displayed on the first sub-page (410). The detailed information about the associated item is not limited to information about how to use the associated item or information about precautions for the associated item, and the detailed information about the associated item may be appropriately set according to the characteristics of the associated item. For example, if the associated item is fresh food, the detailed information about the associated item may include information about the country of origin of the associated item.

[0094] As the length of the second sub-page (500) increases, detailed information about related items displayed on the second sub-page (500) may not be displayed on the initial second sub-page (500). In this regard, in response to a user input through an icon for 'See more item information' on the second sub-page (500) or a slide input through the second sub-page (500), detailed information about related items may be displayed on the second sub-page (510). Specifically, referring to FIG. 5, the second sub-page (510) may further display information that the related item 'Rinse & Shampoo Set f, 500 mL, 2 units' is a rinse & shampoo set for hair loss prevention. Here, the slide input may be a vertical input based on the second sub-pages (500, 510).

[0095] According to one embodiment, a user may click an icon (511) to add a related item to a first set of items. Specifically, the icon (511) in the second sub-page (510) may be an icon for adding a related item for 'Rinse & Shampoo Set f, 500 mL, 2 units' to the first set of items. That is, when a user input is received through the icon (511), the electronic device (100) may add a related item for 'Rinse & Shampoo Set f, 500 mL, 2 units' to the first set of items.

[0096] In one embodiment, the user may click on an icon (512) to navigate back to a page (e.g., a cart page) associated with the first set of items. As another example, when a related item for 'Rinse & Shampoo Set f, 500 mL, 2 ea' is added to the first set of items, the icon for navigating back to the page associated with the first set of items may be displayed in a pop-up displaying the phrase 'Product added to cart'. That is, when a user input is received through either the icon (512) or an icon displayed in a pop-up not shown in FIG. 5, the electronic device (100) may re-provide a page (520) associated with the updated first set of items. The updated first set of items may further include a related item for 'Rinse & Shampoo Set f, 500 mL, 2 ea' added to the first set of items through a second sub-page (510). In relation to this, information on 'Rinse & Shampoo Set f, 500 mL, 2 pieces', which is a related item added to the first item set, may be displayed in an area (521) of a page (520). A user may change the quantity information of the related item 'Rinse & Shampoo Set f, 500 mL, 2 pieces' through an area (522), and the purchase quantity information of 'Rinse & Shampoo Set f, 500 mL, 2 pieces' of the page (520) may be 1 piece.

[0097] Additionally, although not illustrated in FIGS. 4 and 5 , a user may add a first related item to a first set of items via a first subpage (400, 410) and a second related item to a first set of items via a second subpage (500, 510). Accordingly, the updated first set of items may include both the first related item added via the first subpage (400, 410) and the second related item added via the second subpage (500, 510). In addition, among the first and second related items, a related item that is added to the first set of items later may be displayed at the top of the page related to the first item.

[0098] In summary of FIGS. 3, 4, and 5, the electronic device (100) can provide a first area for a second item among the first items included in the first item set, which has a low probability of being converted into a purchase by the user, and a second area for related items of the second item. In response to a user input through the second area, the user can add at least some of the related items of the second item to the first item set through a sub-page (e.g., the first sub-pages (400, 410) of FIG. 4 and the second sub-pages (500, 510) of FIG. 5) provided to the terminal (110). As a result, the first item set can be updated to include not only the second items, which have a low probability of being converted into a purchase by the user, but also the related items of the second items, which have a high probability of being converted into a purchase by the user. That is, according to the present embodiment, the sales per user purchase through the service can be increased, and the user experience can be greatly improved by effectively providing the user with related items of items that were added to the first item set a long time ago from the electronic device (100) through the service.

[0099] FIG. 6 is a block diagram schematically illustrating an electronic device for providing a page according to one embodiment.

[0100] The electronic device (100) of FIG. 6 may be an electronic device for providing pages. According to one embodiment, the electronic device (100) may include a transceiver (101), storage (102), and one or more processors (103). The electronic device (100) illustrated in FIG. 6 only illustrates components related to the present embodiment. Therefore, it will be understood by those skilled in the art related to the present embodiment that other general-purpose components may be included in addition to the components illustrated in FIG. 6.

[0101] For example, the electronic device (100) may include a transceiver (101) according to an embodiment. The transceiver (101) is a device for performing wired / wireless communication and may communicate with a terminal (110). In addition, communication technologies used by the transceiver (101) may include GSM (global system for mobile communication), CDMA (code division multi access), LTE (long term evolution), 5G, WLAN (wireless LAN), Wi-Fi (wireless-fidelity), Bluetooth, RFID (radio frequency identification), infrared data association (IrDA), ZigBee, and NFC (near field communication). According to an embodiment, the transceiver (101) may receive a request for a page related to a first set of items from a user's terminal (110), and provide the page related to the first set of items to the user's terminal (110). Additionally, according to one embodiment, the transceiver (101) may provide the user's terminal (110) with a first sub-page displaying information about a related item included in a second item set or a second sub-page displaying detailed information about the related item.

[0102] Storage (102) may store information for performing at least one of the methods described above with reference to FIGS. 1 to 6. Storage (102) may store one or more commands executed by one or more processors (103). Storage (102) may be referred to as memory and may be volatile memory or non-volatile memory. Storage (102) may include information about a first set of items corresponding to each of a plurality of delivery people associated with the service, information about the purchase history of the plurality of delivery people, and information about the history of actions (e.g., item searches) on the service of the plurality of delivery people.

[0103] One or more processors (103) can control the overall operation of the electronic device (100) and process data and signals. The one or more processors (103) can perform one of the methods described above with reference to FIGS. 1 to 6. The one or more processors (103) can be configured as at least one hardware unit. In addition, the one or more processors (103) can operate by one or more software modules generated by executing one or more commands stored in the storage (102). The one or more processors (103) can control embodiments performed by the electronic device (100) through interaction with the transceiver (101) and the storage (102), and further with components that the electronic device (100) may include.

[0104] According to one embodiment, the processor (103) may receive a request for a page related to a first item set including a first item selected by the user from the user's terminal (110) by executing one or more commands, identify a second item among the first items included in the first item set for which a first set time has elapsed since the time of addition to the first item set, and provide a page including a first area for the first item and a second area for a second item set including related items of the second item.

[0105] Meanwhile, the present specification and drawings disclose preferred embodiments of the present invention. Although specific terms have been used, they are used in a general sense only to easily explain the technical contents of the present invention and to assist in understanding the invention, and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modified examples based on the technical concept of the present invention are possible in addition to the embodiments disclosed herein.

[0106] The electronic device or terminal according to the above-described embodiments may include a processor, a memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, an icon, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program commands executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

[0107] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ integrated circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, Python, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms like "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical components. These terms can also encompass a series of software routines, such as those associated with a processor.

[0108] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. A method for providing a page on an electronic device, A step of receiving a request for a page related to a first item set including a first item selected by the user from the user's terminal; A step of checking a second item among the first items included in the first item set, for which a first set time has elapsed from the time of being added to the first item set; and Providing a page comprising a first area for the first item and a second area for a second set of items including associated items of the second item; How to serve pages.

2. In paragraph 1, The above user, A user who has not purchased any items during the second set period of time on the service. How to serve pages.

3. In paragraph 1, The above first set time is, is determined based on the purchasing pattern of at least one user among multiple users associated with the service who has a history of adding items to the first set of items; How to serve pages.

4. In paragraph 1, The second item above is, Contains multiple second items, A second area corresponding to a third item among the plurality of second items includes a widget for an associated item of the third item, and The second area corresponding to the fourth item among the plurality of second items, excluding the third item, includes text for the related item of the fourth item. How to serve pages.

5. In paragraph 4, The third item above is, Among the above multiple second items, the item displayed at the top of the above page is How to serve pages.

6. In paragraph 1, The second set of items corresponding to the second item identified as a first type of item, Including a replacement item of a similar category to the above second item, How to serve pages.

7. In paragraph 1, The second set of items corresponding to the second item identified as a second type of item, An item identified based on the behavioral history of at least one user among a plurality of users associated with the service who searched for the second item, How to serve pages.

8. In paragraph 1, The second item above is, Contains at least one second item, A step of identifying a fifth item among the at least one second item based on the first input of the user through the second area; and Further comprising the step of providing a first sub-page on which information about associated items included in the second set of items corresponding to the fifth item is displayed. How to serve pages.

9. In paragraph 8, In response to a second input of the user via an icon on the first subpage for adding a first associated item included in the second set of items to the first set of items, the first associated item is added to the first set of items. How to serve pages.

10. In paragraph 9, providing a pop-up including an icon for moving to the page, as the first associated item is added to the first item set; and In response to the third input of the user through the pop-up, further comprising the step of re-providing the page related to the updated first set of items; The above updated first item set is: Including the first associated item above, How to serve pages.

11. In paragraph 8, In response to the user's fourth input for a second associated item included in the second item set, further comprising the step of providing a second sub-page on which detailed information about the second associated item is displayed. How to serve pages.

12. In paragraph 11, In response to the user's fifth input via the icon on the second sub-page, the second related item is added to the first item set. How to serve pages.

13. In paragraph 12, providing a pop-up including an icon for moving to the page, as the second associated item is added to the first item set; and In response to the sixth input of the user through the pop-up, the method further comprises the step of providing the page related to the updated first set of items, The above updated first item set is: Including the second associated item, How to serve pages.

14. In paragraph 1, The second area above is, After the third set time has elapsed from the time the above page was provided, it is deleted from the above page. How to serve pages.

15. In paragraph 1, The step of checking the above second item is: A step including a step of checking a second item among the first items included in the first item set based on the user's behavior history on the service, How to serve pages.

16. In paragraph 4, The third item above is, Related items of the items identified based on the user's behavior history on the service. How to serve pages.

17. As an electronic device, transceiver; one or more processors; and comprising storage for storing one or more instructions executed by said one or more processors; The one or more processors, by executing the one or more instructions, Receive a request for a page related to a first set of items including a first item selected by the user from the user's terminal, Checking a second item among the first items included in the first item set, for which a first set time has elapsed since the time it was added to the first item set, and Providing a page comprising a first area for the first item and a second area for a second set of items including associated items of the second item; Electronic devices.

18. A non-transitory computer-readable storage medium having recorded thereon a program for executing the method of any one of claims 1 to 16 on a computer.

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