Method for displaying product set and apparatus thereof

Abstract

A method for displaying a product set and an apparatus thereof are provided. A method according to one embodiment of the present disclosure may comprise the steps of: expanding an image of a first main product to a first ratio value on the basis of the width of a product set display area; expanding an image of a first sub-product to a second ratio value on the basis of the width of the product set display area; and displaying the expanded image of the first main product and the expanded image of the first sub-product on the product set display area.

Description

Method and device for displaying a product set

[0001] The present disclosure relates to a technology for displaying product sets.

[0002] Due to the recent rapid growth of the e-commerce market, a wide variety of products are being sold through online platforms. Meanwhile, the number of products available on these platforms has become far greater than consumers can fully view and consider. In this situation, consumers often decide whether to purchase a product based solely on its representative image or thumbnail.

[0003] However, while online platforms sometimes sell a single product, they also frequently sell sets of multiple items. These product sets may consist of items that are frequently used together, or they may be composed of a main product and a free gift. In such cases, consumers may find it difficult to clearly identify which item is the main product and which is the sub-product. For instance, when a consumer intends to purchase a specific skincare set, it might consist of a toner and an essence. In this scenario, the consumer primarily wants to buy the toner, but the main image simply lists the two products, making it difficult to intuitively identify which is the main item. This issue can cause difficulties in selecting the desired product, thereby lowering the likelihood of purchase. Furthermore, in the case of product sets consisting of a main product and a sub-product, consumers may only need the main item; however, selling them as a bundle can create a preconceived notion that the price is unreasonable.

[0004] Therefore, when products are sold as a set, technology is required to clearly distinguish each product according to its intended purpose, enabling consumers to intuitively recognize them.

[0005] The technical problem to be solved by the present disclosure is to provide a technology that enables consumers to intuitively recognize which products are main products and which are sub-products solely from the images displayed in the product set display area.

[0006] Another technical problem to be solved by the present disclosure is to provide a technology that allows consumers to clearly understand the composition of a product set even without explicitly indicating the composition of the product set, and that allows the unique atmosphere of the product to be maintained even in the case of high-end or luxury products.

[0007] Another technical problem to be solved by the present disclosure is to provide a technology that displays information explaining the composition of a general product set more clearly and intuitively, thereby enabling consumers to clearly distinguish each product according to their intent.

[0008] Another technical problem to be solved by the present disclosure is to provide a technology that enables consumers to easily select desired products, improves the overall purchasing experience, and increases the likelihood of purchase.

[0009] Another technical problem to be solved by the present disclosure is to provide a technology for determining an optimal ratio value such that the image of a main product and the image of a sub-product are displayed without exceeding the product set display area.

[0010] According to various embodiments of the present disclosure, the effect of enabling consumers to intuitively recognize which products are main products and which are sub-products solely by looking at the images displayed in the product set display area can be achieved.

[0011] According to various embodiments of the present disclosure, even without explicitly indicating the composition of a product set, consumers can clearly understand the composition of the product set, and even in the case of high-end or luxury products, the unique atmosphere of the product can be maintained.

[0012] According to various embodiments of the present disclosure, information explaining the composition of a general product set is displayed more clearly and intuitively for general products, thereby enabling consumers to clearly distinguish each product according to their intent.

[0013] According to various embodiments of the present disclosure, consumers can easily select the products they want, and the overall purchasing experience can be improved while increasing the likelihood of purchase.

[0014] According to various embodiments of the present disclosure, the effect of determining an optimal ratio value can be achieved so that the image of the main product and the image of the sub-product are displayed without exceeding the product set display area.

[0015] FIG. 1 illustrates a flowchart showing a method performed by an electronic device according to one embodiment of the present disclosure.

[0016] Figures 2 and 3 are drawings for illustrating a page providing a product set display area.

[0017] FIGS. 4 to 7 are drawings for explaining the product set display area.

[0018] FIG. 8 is a block diagram illustrating an electronic device according to one embodiment of the present disclosure.

[0019] FIG. 9 illustrates an environment in which an electronic device according to one embodiment of the present disclosure may be applied.

[0020] A method according to one embodiment of the present disclosure comprises: determining whether a product set is a first product set or a second product set based on at least one of a brand of a product, a category of a product, and a price of a product; in response to the determination that the product set is the first product set: determining a first main product and a first sub product of the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set, and product details entered by a product seller; extending an image of the first main product to a first ratio value based on the width of a product set display area; extending an image of the first sub product to a second ratio value based on the width of a product set display area; and displaying the extended image of the first main product and the extended image of the first sub product in the product set display area, wherein the product set display area includes a blank area having a third ratio value based on the width of the product set display area, and the blank area is located between the extended image of the first main product and the extended image of the first sub product. In response to the determination that the above product set is the above second product set: the step of determining a second main product and a second sub product among the above second product set based on at least one of the size, volume, dimensions, price, capacity of each product of the above second product set and product details entered by the product seller; the step of displaying an image of the second main product in a first area among the product set display areas; and the step of displaying an image of the second sub product in a second area among the product set display areas - the first area is larger than the second area, and the second area is visually distinguishable from the first area - may be included.

[0021] In one embodiment, the step of determining a first main product and a first sub product among the first product set based on at least one of the size, volume, dimensions, price, and capacity of each product of the first product set and product details entered by the product seller may include: a step of determining a weight of each product of the first product set based on at least one of the size, volume, dimensions, price, and capacity of each product of the first product set and product details entered by the product seller; and a step of determining a first main product and a first sub product among the first product set based on the weight of the products.

[0022] In one embodiment, the step of determining a first main product and a first sub product among the first product set based on the weights of the products may include: determining the product with the larger weight as the first main product and determining the product with the smaller weight as the first sub product in response to a determination that the weights of the products are not equal - the first ratio value is greater than the second ratio value -; and setting the first ratio value and the second ratio value to be equal in response to a determination that the weights of the products are equal.

[0023] In one embodiment, the method may further include the step of determining the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product.

[0024] In one embodiment, the step of extending the image of the first main product to an area having a first ratio value based on the width of the product set display area may include: a step of determining whether the vertical length of the extended first main product exceeds the product set display area; and a step of re-extending the image of the first main product in response to the determination that the vertical length of the extended first main product exceeds the product set display area, wherein the vertical length of the re-extended image of the first main product is equal to the vertical length of the product set display area.

[0025] In one embodiment, the step of expanding the image of the first sub-product to a second ratio value based on the width of the product set display area may include: determining whether the vertical length of the expanded first sub-product exceeds a preset ratio value with respect to the vertical length of the product set display area; and in response to the determination that the vertical length of the expanded first sub-product exceeds the product set display area, the step of re-expanding the image of the first sub-product—wherein the vertical length of the re-expanded image of the first sub-product has the preset ratio value with respect to the vertical length of the product set display area.

[0026] In one embodiment, the first ratio value may be 61.75%, the second ratio value may be 33.25%, and the third ratio value may be 5%.

[0027] In one embodiment, the preset ratio value may be 45%.

[0028] In one embodiment, the first sub-product and the second sub-product include a plurality of products, and the plurality of products may be displayed overlappingly.

[0029] An electronic device according to another embodiment of the present disclosure comprises: a processor; and a memory in which instructions to be executed by the processor are stored. When the instructions are executed, the processor determines whether a product set is a first product set or a second product set based on at least one of a brand of a product, a category of a product, and a price of a product; in response to the determination that the product set is the first product set: a first main product and a first sub product of the first product set are determined based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set, and product details entered by a product seller; an image of the first main product is extended to a first ratio value based on the width of the product set display area; and an image of the first sub product is extended to a second ratio value based on the width of the product set display area. The image of the expanded first main product and the image of the expanded first sub-product are displayed in the product set display area, wherein the product set display area includes a blank area having a third ratio value based on the width of the product set display area, and the blank area is located between the image of the expanded first main product and the image of the expanded first sub-product; in response to the determination that the product set is the second product set: the second main product and the second sub-product of the second product set are determined based on at least one of the size, volume, dimensions, price, capacity of each product of the second product set, and product details entered by the product seller; the image of the second main product is displayed in the first area of ​​the product set display area; and the image of the second sub-product is displayed in the second area of ​​the product set display area, wherein the first area is larger than the second area, and the second area is visually distinguishable from the first area.

[0030] In one embodiment, determining a first main product and a first sub product among the first product set based on at least one of the size, volume, dimensions, price, and capacity of each product of the first product set and the product details entered by the product seller may include determining a weight of each product of the first product set based on at least one of the size, volume, dimensions, price, and capacity of each product of the first product set and the product details entered by the product seller; and determining a first main product and a first sub product among the first product set based on the weight of the products.

[0031] In one embodiment, determining a first main product and a first sub product among the first product set based on the weights of the products may include, in response to a determination that the weights of the products are not equal, determining the product with the larger weight of the products as the first main product and determining the product with the smaller weight of the products as the first sub product, wherein the first ratio value is greater than the second ratio value; and in response to a determination that the weights of the products are equal, setting the first ratio value and the second ratio value to be equal.

[0032] In one embodiment, the processor can determine the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product.

[0033] In one embodiment, extending the image of the first main product to an area having a first ratio value based on the width of the product set display area may include determining whether the vertical length of the extended first main product exceeds the product set display area; and in response to the determination that the vertical length of the extended first main product exceeds the product set display area, re-extending the image of the first main product—wherein the vertical length of the re-extended image of the first main product is equal to the vertical length of the product set display area.

[0034] In one embodiment, extending the image of the first sub-product to a second ratio value based on the width of the product set display area may include determining whether the vertical length of the extended first sub-product exceeds a preset ratio value with respect to the vertical length of the product set display area; and in response to the determination that the vertical length of the extended first sub-product exceeds the product set display area, re-extending the image of the first sub-product—the vertical length of the re-extended image of the first sub-product has the preset ratio value with respect to the vertical length of the product set display area.

[0035] In one embodiment, the first ratio value may be 61.75%, the second ratio value may be 33.25%, and the third ratio value may be 5%.

[0036] In one embodiment, the preset ratio value may be 45%.

[0037] In one embodiment, the first sub-product and the second sub-product include a plurality of products, and the plurality of products may be displayed overlappingly.

[0038] A non-transient computer-readable storage medium for storing one or more computer-readable instructions configured to be executed by one or more processors according to another embodiment of the present disclosure, wherein when the computer-readable instructions are executed by the one or more processors, the one or more processors may enable the method to be performed.

[0039] The embodiments of the present disclosure are illustrative for the purpose of explaining the technical concept of the present disclosure. The scope of rights according to the present disclosure is not limited to the embodiments presented below or the specific description thereof.

[0040] All technical and scientific terms used in this disclosure, unless otherwise defined, have the meaning generally understood by those skilled in the art to which this disclosure pertains. All terms used in this disclosure are selected for the purpose of further clarifying this disclosure and are not selected to limit the scope of the rights under this disclosure.

[0041] Expressions such as “comprising,” “comprising,” “having,” etc. used in this disclosure should be understood as open-ended terms implying the possibility of including other embodiments, unless otherwise stated in the phrase or sentence containing such expressions.

[0042] Unless otherwise stated, singular expressions described in this disclosure may include a plural meaning, and this applies likewise to singular expressions described in the claims.

[0043] Expressions such as "first," "second," etc. used in this disclosure are used to distinguish multiple components from one another and do not limit the order or importance of said components.

[0044] Expressions used in the present disclosure, such as “A, B and C,” “A, B or C,” “at least one of A, B and C,” or “at least one of A, B or C,” may mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” may refer to (1) at least one A, (2) at least one B, and (3) at least one A and at least one B.

[0045] As used in this disclosure, the term “part” refers to software or hardware components such as field-programmable gate arrays (FPGAs) and application-specific integrated circuits (ASICs). However, “part” is not limited to hardware and software. “Part” may be configured to reside in an addressable storage medium or configured to run on one or more processors. Accordingly, by example, “part” includes components such as software components, object-oriented software components, class components, and task components, as well as processors, functions, attributes, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. Components and functions provided within “part” may be combined into a smaller number of components and “parts” or further separated into additional components and “parts.”

[0046] The expression “based on” as used in this disclosure is used to describe one or more factors affecting an act or action of a decision or judgment described in the phrase or sentence containing such expression, and this expression does not exclude additional factors affecting an act or action of a decision or judgment.

[0047] In the present disclosure, where it is stated that a component is "connected" or "connected" to another component, it should be understood that the component may be directly connected or connected to the other component, or connected or connected through a new component.

[0048] Embodiments of the present disclosure will be described below with reference to the attached drawings. In the attached drawings, identical or corresponding components are given the same reference numerals. Furthermore, in the description of the embodiments below, the description of identical or corresponding components may be omitted. However, even if a description of a component is omitted, it is not intended that such component is not included in any embodiment.

[0049] FIG. 1 illustrates a flowchart showing a method performed by an electronic device according to one embodiment of the present disclosure.

[0050] An electronic device can determine whether a product set is a first product set or a second product set based on at least one of the brand of the product, the category of the product, and the price of the product (S100). According to one embodiment of the present disclosure, a product set may include a plurality of products, and the plurality of products may consist of various products such as main products, sub-products, and free gifts. According to one embodiment of the present disclosure, a first product set may be a luxury product set. Luxury products may refer to premium products made through high-quality materials and meticulous manufacturing processes, such as high-end goods of a brand known to many people, so-called luxury goods. Such products may provide consumers with a high level of satisfaction and pride through unique design, limited production quantities, high price ranges, brand reputation, and exquisite finishes. Luxury products may appear mainly in fields such as fashion, jewelry, watches, automobiles, cosmetics, and furniture. According to one embodiment of the present disclosure, an electronic device may store a mapping table between the brand of the product and the luxury products, and can determine whether a product set is a first product set or a second product set using such a mapping table. According to another embodiment of the present disclosure, an electronic device can determine the average price of products in the same product category and determine whether the product set is a first product set or a second product set based on whether the price of the product set is greater than or equal to the determined average price. According to yet another embodiment of the present disclosure, an electronic device can determine a preset price based on the brand of the product, the average price of the product, the category of the product, the volume of the product, the capacity of the product, and the size of the product, etc. For example, if the brand of the product is brand "A" which is more well known than brand "B", the category is cosmetics, the capacity of the product is 30 ml, and the average price of the product is 50,000 won, the electronic device can determine the preset price to be 150,000 won, which is three times the average price.

[0051] According to one embodiment of the present disclosure, the second product set may be a general product set. A general product may refer to a product used for everyday purposes and provided at a relatively low price range. Such products generally target the mass market and do not require high-end packaging or special display strategies. General products may include products that consumers can easily access and purchase when needed. According to one embodiment of the present disclosure, an electronic device may determine that a product is a general product if its price falls within a certain range of the average price of products belonging to the same product category. Alternatively, all products excluding luxury products may be determined as general products.

[0052] While online platforms sometimes sell a single product, it is also common to sell sets of multiple items. These product sets may consist of items frequently used together or comprise a main product and a free gift (sub-product). In such cases, consumers may find it difficult to clearly identify which item is the main product and which is the sub-product based solely on the main image or thumbnail. For instance, when a consumer intends to purchase a specific skincare set, it might consist of a toner and an essence. In this scenario, the consumer may want to purchase a set with the toner as the primary component, but the main image simply displays the two products side by side, making it difficult to intuitively identify which is the main item. This issue can hinder the consumer's ability to select the desired product, thereby lowering the likelihood of purchase. Furthermore, in the case of product sets consisting of a main product and a sub-product, consumers may only need the main item; however, the fact that they are sold as a bundle can create a preconceived notion that the price is unreasonable.

[0053] Therefore, when products are sold as a set, technology is required to clearly distinguish each product according to its intended purpose, enabling consumers to intuitively recognize them.

[0054] Furthermore, products can be classified into general goods and high-end (luxury) goods. For example, high-end goods may be expensive items or products from luxury brands. Compared to general goods, high-end goods may also employ premium strategies in their display methods. For instance, while explicitly indicating the main product and free gifts does not significantly affect the overall atmosphere of general goods, it can have a major impact on the unique ambiance of high-end or luxury goods. Therefore, for high-end or luxury goods, technology is required to provide only minimal information, allowing consumers to clearly distinguish them while maintaining the product's unique atmosphere.

[0055] In response to the determination that the product set is the first product set, the electronic device may determine the first main product and the first sub product of the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set and product details entered by the product seller (S110). According to one embodiment of the present disclosure, the electronic device may determine the product with the largest size, volume, dimensions, price, or capacity of the product in the first product set as the first main product. According to one embodiment of the present disclosure, the electronic device may determine the weight of each product of the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set and product details entered by the product seller, and may determine the first main product and the first sub product of the first product set based on the weight of the product. For example, the electronic device may set the weight to 60% for the price of the product and the weight to 30% for the size, volume, dimensions, or capacity. At this time, the electronic device may determine the product with the lowest price as the first sub-product, even if it is the product with the largest size, volume, dimensions, or capacity among the products of the first product set.

[0056] The electronic device can expand the image of the first main product up to a first ratio value based on the width of the product set display area (S120). According to one embodiment of the present disclosure, the product set display area may include an area where a representative image of the product is displayed or a thumbnail. Since the product image may have various shapes, such as a square or a rectangle, the first ratio value for expanding the product image may vary depending on the shape of the product image. For example, in the case of a rectangular product image where the difference between the vertical and horizontal lengths is relatively large, if the product image is expanded based on the width of the product set display area, a problem arises in which the vertical length of the product image exceeds the product set display area. Accordingly, the electronic device can re-expand the image of the first main product in response to the determination that the expanded vertical length of the first main product exceeds the product set display area. At this time, the electronic device can ensure that the re-expanded image of the first main product is properly displayed without exceeding the product set display area by making the vertical length of the re-expanded image of the first main product equal to the vertical length of the product set display area.

[0057] The electronic device can expand the image of the first sub-product up to a second ratio value based on the width of the product set display area (S130). According to one embodiment of the present disclosure, the first ratio value may be greater than the second ratio value. According to one embodiment of the present disclosure, the electronic device can expand the image of the first main product up to 61.75%, which is the first ratio value, based on the width of the product set display area, and can expand the image of the first sub-product up to 33.25%, which is the second ratio value. As such, since the electronic device displays the image of the first main product in more than half of the product set display area and displays the image of the first sub-product in a relatively narrow area, consumers can intuitively recognize which products are main products and which are sub-products solely from the images displayed in the product set display area. Furthermore, since consumers can clearly understand the composition of the product set even without explicitly displaying information explaining the composition of the product set, the unique atmosphere of the products can be maintained even in the case of high-end or luxury products. In addition, since product images can have various shapes such as squares or rectangles, the first ratio value or the second ratio value for expanding the product image may vary depending on the shape of the product image. However, if the first main product image is expanded only up to 61.75% based on the width of the product set display area and the first sub product image is expanded only up to 33.25%, the electronic device can display most of the products within the product set display area, even if the product images have various shapes such as squares or rectangles.

[0058] According to one embodiment of the present disclosure, an electronic device determines whether the vertical length of an extended first sub-product exceeds a preset ratio value with respect to the vertical length of a product set display area, and in response to the determination that the vertical length of the extended first sub-product exceeds the product set display area, may re-extend the image of the first sub-product. At this time, the vertical length of the re-extended image of the first sub-product may have a preset ratio value with respect to the vertical length of the product set display area. As previously described, the ratio value at which the product image can be expanded may vary depending on the shape of the product image. In particular, the image of the sub-product must be expanded by a smaller ratio value compared to the image of the main product so that consumers can intuitively recognize which product is the main product and which is the sub-product solely from the image displayed in the product set display area. Accordingly, the electronic device may expand the image of the sub-product to a preset ratio value with respect to the vertical length of the product set display area, rather than expanding it to the vertical length of the product set display area. According to one embodiment of the present disclosure, the preset ratio value may be 45%. As a result, consumers can intuitively recognize that an image of a product that expands to a value smaller than half the vertical length of the product set display area is an image of a sub-product.

[0059] According to one embodiment of the present disclosure, an electronic device may determine a first main product and a first sub-product among a first product set based on the weights of the products. For example, in response to a determination that the product weights are not equal, the electronic device may determine the product with the larger weight as the first main product and the product with the smaller weight as the first sub-product. In another example, in response to a determination that the product weights are equal, or a determination that the difference in product weights is less than a predetermined value, the electronic device may set a first ratio value and a second ratio value to be equal. Specifically, in the case of products such as "skin" and "lotion" as skin care products, they may all be similar in terms of size, volume, dimensions, capacity, price, etc. (wherein similarity includes being within a certain range). In such cases, consumers are highly likely to perceive each of the products in this product set as a main product. Therefore, the electronic device may arbitrarily determine a first main product or a first sub-product among the first product set and set a first ratio value and a second ratio value to be equal. As such, since the first main product and the first sub-product are expanded and displayed with the same ratio value in the product set display area, consumers can perceive both products as main products.

[0060] According to one embodiment of the present disclosure, an electronic device may determine a first ratio value and a second ratio value based on the shape, size, volume, and area of ​​a product. According to one embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on an image of the product. According to another embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on actual measurements. Thus, since the electronic device determines the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product, it may determine an optimal first ratio value and a second ratio value such that the image of the first main product and the image of the first sub-product are displayed without exceeding the product set display area.

[0061] The electronic device can display an expanded image of the first main product and an expanded image of the first sub-product in a product set display area (S140). According to one embodiment of the present disclosure, the product set display area includes a blank area having a third ratio value based on the width of the product set display area, and the blank area may be located between the expanded image of the first main product and the expanded image of the first sub-product. Generally, since the product image is obtained by removing the background of the product from the product image provided by the product seller, the product image itself does not include a blank area. Therefore, if the image of the first main product and the image of the first sub-product are displayed within the product set display area without a blank area, the products may be displayed without boundaries, that is, too close together; thus, the product set display area needs to include a blank area. According to one embodiment of the present disclosure, the blank area may have a value of 5% based on the width of the product set display area. Meanwhile, although the blank area is necessary in that it indicates the boundaries between products, it is also an area that cannot efficiently utilize the product set display area because it does not contain any information. Therefore, it is desirable to set it to 5%, which is the minimum ratio value that can represent the boundary between products.

[0062] In response to the determination that the product set is a second product set, the electronic device may determine a second main product and a second sub product in the second product set based on at least one of the size, volume, dimensions, price, capacity of each product in the second product set and product details entered by the product seller (S150). According to one embodiment of the present disclosure, the electronic device may determine the product with the largest size, volume, dimensions, price, or capacity among the products in the second product set as the second main product. According to one embodiment of the present disclosure, the electronic device may determine a weight for each product in the second product set based on at least one of the size, volume, dimensions, price, capacity of each product in the second product set and product details entered by the product seller, and may determine a second main product and a second sub product in the second product set based on the weight of the products. For example, the electronic device may set a weight of 60% for the price of the product and a weight of 30% for the size, volume, dimensions, or capacity. At this time, the electronic device may determine the product with the lowest price as the second sub-product, even if it is the product with the largest size, volume, dimensions, or capacity among the products of the second product set.

[0063] The electronic device can display an image of the second main product in the first area of ​​the product set display area (S160).

[0064] The electronic device may display an image of a second sub-product in a second area of ​​the product set display area (S170). According to one embodiment of the present disclosure, the first area is larger than the second area, and the second area may be visually distinguished from the first area. For example, the second area may be displayed at the upper right of the first area and may include a thick line surrounding the second area.

[0065] According to one embodiment of the present disclosure, a first sub-product or a second sub-product may include a plurality of products. When the first sub-product or the second sub-product includes a plurality of products, the electronic device may display the plurality of products in an overlapping manner. For example, the electronic device may display a plurality of first sub-products or second sub-products in an overlapping manner so that a user can swipe to view the plurality of first sub-products or second sub-products.

[0066] In this way, electronic devices can enable consumers to intuitively recognize the composition of a product set without separately displaying information explaining the composition of the set, so that the unique atmosphere of high-end or luxury products can be maintained. Additionally, for general products, electronic devices can display information explaining the composition of the general product set more clearly and intuitively, allowing consumers to clearly distinguish each product according to their intent. Through this, consumers can easily select the products they want, improving the overall purchasing experience and increasing the likelihood of purchase.

[0067] Figure 2 is a drawing for explaining a page that provides a product set display area of ​​a second product set.

[0068] The electronic device may display a page (200) that provides a product set display area (210). According to one embodiment of the present disclosure, the product set display area (210) may include an area where a representative image of a product is displayed or a thumbnail.

[0069] The main product (220) may be displayed in the first area (210) of the product set display area (210), and the sub-product (230) may be displayed in the second area (240). At this time, the first area (210) is larger than the second area (240), and the second area (240) may be displayed at the upper right of the first area (210). Additionally, the second area (240) may be visually distinguished from the first area (210). For example, as shown in FIG. 2, the second area (240) may be visually distinguished from the first area (210) by being surrounded by a thick line. Additionally, the product set display area (210) may include a plus sign (250) indicating that the displayed product is a sub-product. In this way, the electronic device displays information explaining the composition of the general product set more clearly and intuitively for general products, so that consumers can clearly distinguish each product according to their intention. For example, as illustrated in FIG. 2, consumers can intuitively recognize that a sub-product (230) is provided as a free gift for the main product (220).

[0070] Figure 3 is a drawing for illustrating a page that provides a product set display area of ​​the first product set.

[0071] The electronic device may display a page (300) that provides a product set display area (310). According to one embodiment of the present disclosure, the product set display area (310) may include an area where a representative image of a product is displayed or a thumbnail.

[0072] The image of the main product (320) can be enlarged by a larger proportion of the product display area (310) than the image of the sub-product (330). For example, an electronic device can display the image of the main product (320) in more than half of the product set display area (310) and display the image of the sub-product (330) in the remaining relatively narrow area. As a result, consumers can intuitively recognize which product is the main product (320) and which is the sub-product (330) based solely on the images displayed in the product set display area (310). Furthermore, since consumers can clearly understand the composition of the product set even without explicitly displaying information explaining the composition of the product set, the unique atmosphere of the product can be maintained even in the case of high-end or luxury products.

[0073] Figure 4 is a drawing for explaining the product set display area of ​​the first product set.

[0074] The electronic device can extend the image of the main product (410) up to a first ratio value based on the width of the product set display area (400).

[0075] The electronic device can extend the image of a sub-product (420) up to a second ratio value based on the width of the product set display area (400). According to one embodiment of the present disclosure, since the product image may have various shapes such as a square or a rectangle, the first ratio value to the second ratio value for which the product image can be extended may vary depending on the shape of the product image. According to one embodiment of the present disclosure, the electronic device can determine the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product. According to one embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on the product image. According to another embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on actual measurements. In this way, since the electronic device determines the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product, it can determine the optimal first ratio value and the second ratio value such that the image of the main product (410) and the image of the sub product (420) are displayed without exceeding the product set display area (400).

[0076] According to one embodiment of the present disclosure, the first ratio value may be greater than the second ratio value. The center dividing line (430) refers to a line that divides the product set display area (400) into four equal parts. As illustrated in FIG. 4, since the electronic device displays an image of the main product (410) in more than half of the product set display area (400) and displays an image of the sub-product (420) in the other relatively narrow area, consumers can intuitively recognize which product is the main product (410) and which is the sub-product (420) based only on the images displayed in the product set display area (400). In addition, since consumers can clearly understand the composition of the product set even without explicitly displaying information explaining the composition of the product set, the unique atmosphere of the product can be maintained even in the case of high-end or luxury products.

[0077] Figure 5 is a drawing for explaining the product set display area of ​​the first product set.

[0078] The electronic device can extend the image of the main product (510) up to a first ratio value based on the width of the product set display area (500).

[0079] The electronic device can extend the image of a sub-product (520) up to a second ratio value based on the width of the product set display area (500). According to one embodiment of the present disclosure, since the product image may have various shapes such as a square or a rectangle, the first ratio value to the second ratio value for which the product image can be extended may vary depending on the shape of the product image. According to one embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on the product image. According to another embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on actual measurements. Thus, since the electronic device determines the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product, it can determine the optimal first ratio value and the second ratio value such that the image of the main product (510) and the image of the sub-product (520) are displayed without exceeding the product set display area (500).

[0080] According to one embodiment of the present disclosure, the first ratio value may be greater than the second ratio value. The center dividing line (530) refers to a line that divides the product set display area (500) into four equal parts.

[0081] Meanwhile, in the case of a rectangular product image with a relatively large difference between its vertical and horizontal lengths, if the image of the main product (510) is expanded based on the horizontal length of the product set display area (500), a problem arises in which the vertical length of the product image exceeds the product set display area (500). Therefore, the electronic device determines whether the vertical length of the expanded main product (510) exceeds the product set display area (500), and in response to the determination that the vertical length of the expanded main product (510) exceeds the product set display area (500), the image of the main product (510) can be re-expanded. At this time, the electronic device can make the vertical length of the re-expanded main product (510) image equal to the vertical length of the product set display area (500), so that the image of the re-expanded main product (510) is properly displayed without exceeding the product set display area (500).

[0082] Additionally, the product set display area (500) includes a blank area (540) having a third ratio value based on the width of the product set display area (500), and the blank area (540) may be located between the image of the expanded main product (510) and the image of the expanded sub-product (520). Generally, since the product image is obtained by removing the background of the product from the product image provided by the product seller, the product image itself does not include the blank area (540). Therefore, if the image of the main product (510) and the image of the sub-product (520) are displayed within the product set display area (500) without the blank area (540), the products may be displayed without boundaries, that is, too close together; thus, the product set display area (500) needs to include the blank area (540). According to one embodiment of the present disclosure, the blank area (500) may have a value of 5% based on the width of the product set display area (500). The blank area (540) is necessary in that it indicates the boundary between products, but it is also an area that does not contain any information and therefore cannot efficiently utilize the product set display area (500). Therefore, it is desirable to set it to 5%, which is the minimum ratio value that can indicate the boundary between products.

[0083] As illustrated in FIG. 5, the electronic device displays an image of the main product (510) in more than half of the product set display area (500) and displays an image of the sub-product (520) in a relatively narrow area, so the consumer can intuitively recognize which product is the main product (510) and which is the sub-product (520) based only on the images displayed in the product set display area (500). In addition, since the consumer can clearly understand the composition of the product set even without explicitly displaying information explaining the composition of the product set, the unique atmosphere of the product can be maintained even in the case of high-end or luxury products.

[0084] Figure 6 is a drawing for explaining the product set display area.

[0085] The electronic device can extend the image of the main product (610) up to a first ratio value based on the width of the product set display area (600).

[0086] The electronic device can extend the image of a sub-product (620) up to a second ratio value based on the width of the product set display area (600). According to one embodiment of the present disclosure, since the product image may have various shapes such as a square or a rectangle, the first ratio value to the second ratio value for which the product image can be extended may vary depending on the shape of the product image. According to one embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on the product image. According to another embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on actual measurements. Thus, since the electronic device determines the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product, it can determine the optimal first ratio value and second ratio value such that the image of the main product (610) and the image of the sub-product (620) are displayed without exceeding the product set display area (600).

[0087] According to one embodiment of the present disclosure, the first ratio value may be greater than the second ratio value. The center dividing line (630) refers to a line that divides the product set display area (600) into four equal parts.

[0088] Meanwhile, in the case of a rectangular product image with a relatively large difference between its vertical and horizontal lengths, if the image of the sub-product (620) is expanded based on the horizontal length of the product set display area (600), the vertical length of the product image may exceed the product set display area (600), or the image of the sub-product (620) may be displayed relatively large, making it difficult for consumers to intuitively distinguish between the main product (610) and the sub-product (620). Accordingly, the electronic device may determine whether the vertical length of the expanded sub-product (620) exceeds a preset ratio value with respect to the vertical length of the product set display area (600), and in response to the determination that the vertical length of the expanded sub-product (620) exceeds the product set display area (600), the image of the sub-product (620) may be re-expanded. At this time, the vertical length of the re-expanded image of the sub-product (620) may have a preset ratio value with respect to the vertical length of the product set display area (600). As previously explained, the ratio value at which the product image can be expanded may vary depending on the shape of the product image. In particular, the image of the sub-product (620) must be expanded by a smaller ratio value compared to the image of the main product (610) so that consumers can intuitively recognize which product is the main product (610) and which is the sub-product (620) based solely on the images displayed in the product set display area (600). Accordingly, the electronic device may not expand the image of the sub-product to the vertical length of the product set display area (600), but may expand it only up to a preset ratio value relative to the vertical length of the product set display area (600). According to one embodiment of the present disclosure, the preset ratio value may be 45%. As a result, consumers can intuitively recognize that the image of the product expanded by a value smaller than half the vertical length of the product set display area is the image of the sub-product (620).

[0089] Additionally, the product set display area (600) includes a blank area (640) having a third ratio value based on the width of the product set display area (600), and the blank area (540) may be located between the image of the expanded main product (510) and the image of the expanded sub-product (520). Generally, since the product image is obtained by removing the background of the product from the product image provided by the product seller, the product image itself does not include the blank area (640). Therefore, if the image of the main product (610) and the image of the sub-product (620) are displayed within the product set display area (600) without the blank area (640), the products may be displayed without boundaries, that is, too close together; thus, the product set display area (600) needs to include the blank area (640). According to one embodiment of the present disclosure, the blank area (600) may have a value of 5% based on the width of the product set display area (600). The blank area (640) is necessary in that it indicates the boundary between products, but it is also an area that does not efficiently utilize the product set display area (600) because it does not contain any information. Therefore, it is desirable to set it to 5%, which is the minimum ratio value that can indicate the boundary between products.

[0090] As illustrated in FIG. 6, the electronic device displays an image of the main product (610) in more than half of the product set display area (600) and displays an image of the sub-product (620) in a relatively narrow area, so the consumer can intuitively recognize which product is the main product (610) and which is the sub-product (620) based only on the images displayed in the product set display area (600). In addition, since the consumer can clearly understand the composition of the product set even without separately displaying information that explicitly explains the composition of the product set, the unique atmosphere of the product can be maintained even in the case of high-end or luxury products.

[0091] Figure 7 is a drawing illustrating the product set display area.

[0092] The electronic device can extend the image of the main product (710) up to a first ratio value based on the width of the product set display area (700).

[0093] The electronic device can extend the image of a sub-product (720) up to a second ratio value based on the width of the product set display area (700). According to one embodiment of the present disclosure, since the product image may have various shapes such as a square or a rectangle, the first ratio value to the second ratio value for which the product image can be extended may vary depending on the shape of the product image. According to one embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on the product image. According to another embodiment of the present disclosure, the shape, size, volume, and area of ​​the product may be based on actual measurements. Thus, since the electronic device determines the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product, it can determine the optimal first ratio value and the second ratio value such that the image of the main product (710) and the image of the sub-product (720) are displayed without exceeding the product set display area (700).

[0094] According to one embodiment of the present disclosure, the first ratio value may be greater than the second ratio value. The center dividing line (730) refers to a line that divides the product set display area (700) into four equal parts.

[0095] Meanwhile, in the case of a rectangular product image with a relatively large difference between the vertical and horizontal lengths, if the image of the main product (710) is expanded based on the horizontal length of the product set display area (700), a problem may arise in which the vertical length of the product image exceeds the product set display area (700). Additionally, if the image of the sub-product (720) is expanded based on the horizontal length of the product set display area (700), a problem may arise in which the vertical length of the product image exceeds the product set display area (700), or the image of the sub-product (720) is displayed relatively large, making it difficult for consumers to intuitively distinguish between the main product (710) and the sub-product (720). The electronic device determines whether the vertical length of the expanded main product (710) exceeds the product set display area (700), and in response to the determination that the vertical length of the expanded main product (710) exceeds the product set display area (700), the image of the main product (710) may be expanded again. At this time, the electronic device can make the vertical length of the image of the re-expanded main product (710) equal to the vertical length of the product set display area (700), so that the image of the re-expanded main product (710) is properly displayed without exceeding the product set display area (700). Additionally, the electronic device can determine whether the vertical length of the expanded sub-product (720) exceeds a preset ratio value with respect to the vertical length of the product set display area (700), and in response to the determination that the vertical length of the expanded sub-product (720) exceeds the product set display area (700), the image of the sub-product (720) can be re-expanded. At this time, the vertical length of the image of the re-expanded sub-product (720) may have a preset ratio value with respect to the vertical length of the product set display area (700).In particular, the image of the sub-product (720) must be expanded by a smaller ratio value compared to the image of the main product (710) so that consumers can intuitively recognize which product is the main product (710) and which is the sub-product (720) based solely on the image displayed in the product set display area (700). Accordingly, the electronic device may not expand the image of the sub-product to the vertical length of the product set display area (700), but may expand it only to a preset ratio value relative to the vertical length of the product set display area (700). According to one embodiment of the present disclosure, the preset ratio value may be 45%. As a result, consumers can intuitively recognize that the image of the product expanded by a value smaller than half the vertical length of the product set display area (700) is the image of the sub-product (720).

[0096] Additionally, the product set display area (700) includes a blank area (740) having a third ratio value based on the width of the product set display area (700), and the blank area (740) may be located between the image of the expanded main product (710) and the image of the expanded sub product (720). Generally, since the product image is obtained by removing the background of the product from the product image provided by the product seller, the product image itself does not include the blank area (740). Therefore, if the image of the main product (710) and the image of the sub product (720) are displayed within the product set display area (700) without the blank area (740), the products may be displayed without boundaries, that is, too close together; thus, the product set display area (700) needs to include the blank area (740). According to one embodiment of the present disclosure, the blank area (740) may have a value of 5% based on the width of the product set display area (700). The blank area (740) is necessary in that it indicates the boundary between products, but it is also an area that does not efficiently utilize the product set display area (700) because it does not contain any information. Therefore, it is desirable to set it to 5%, which is the minimum ratio value that can indicate the boundary between products.

[0097] As illustrated in FIG. 7, since the electronic device displays an image of the main product (710) in more than half of the product set display area (700) and displays an image of the sub-product (720) in a relatively narrow area, consumers can intuitively recognize which product is the main product (710) and which is the sub-product (720) based only on the images displayed in the product set display area (700). In addition, since consumers can clearly understand the composition of the product set even without explicitly displaying information explaining the composition of the product set, the unique atmosphere of the product can be maintained even in the case of high-end or luxury products.

[0098] FIG. 8 is a block diagram illustrating an electronic device according to one embodiment of the present disclosure.

[0099] The electronic device (800) may include one or more processors (810), one or more memories (820), or a communication interface (830). In one embodiment, some components may be removed from the electronic device (800), or other components (e.g., a display, an input device, etc.) may be added to the electronic device (800). Additionally, some components may be implemented by being integrated or by being implemented as a single or multiple entities. In the present disclosure, one or more processors (810) may be referred to as processors (810). Unless the context clearly indicates otherwise, the term processors (810) may mean a set of one or more processors. Also, in the present disclosure, one or more memories (820) may be referred to as memories (820). Unless the context clearly indicates otherwise, the term memory (820) may mean a set of one or more memories.

[0100] Below, each component illustrated in FIG. 8 will be described in more detail.

[0101] The processor (810) can perform operations or information processing regarding the control or communication of each component of the electronic device (800). Specifically, the processor (810) can control at least one component of the electronic device (800) connected to the processor (810) by running software (or computer program) received from another component. As an example, the processor (810) can load instructions (e.g., instructions, code, code segments, etc.) or information into memory (820), process instructions or information stored in memory (820), and store result information resulting from the processing in memory (820). Additionally, the processor (810) can be operatively connected to the components of the electronic device (800) to perform various operations such as operations, processing, generation, or processing related to the present disclosure.

[0102] The memory (820) may store various information. The information stored in the memory (820) may include software, which is information acquired, processed, or used by at least one component of the electronic device (800). The software may include one or more instructions that cause the processor (810) to perform operations according to various embodiments of the present disclosure when loaded into the memory (820). That is, the processor (810) may perform operations according to various embodiments of the present disclosure by executing the one or more instructions described above. The memory (820) may include, for example, volatile or non-volatile memory. In one embodiment, the program may be software stored in the memory (820) and may include an operating system for controlling the resources of the electronic device (800), an application, or middleware that provides various functions to the application so that the application can utilize the resources of the electronic device (800).

[0103] A communication interface (830) can establish a wired or wireless communication channel with another device and transmit and receive various information with that other device. In one embodiment, the communication interface (830) may include at least one port for connecting to another device via a wired cable in order to communicate with another device via a wired connection. In this case, the communication interface (830) can perform communication with another device that is wired connected through at least one port. In one embodiment, the communication interface (830) may include a cellular communication module and be configured to be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, Wimax, etc.). In one embodiment, the communication interface (830) may include a short-range communication module and transmit and receive information with another device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB, etc.). In one embodiment, the communication interface (830) may include a contactless communication module for contactless communication. Contactless communication may include at least one contactless proximity communication technology, such as, for example, NFC (Near Field Communication) communication, RFID (Radio Frequency Identification) communication, or MST (Magnetic Secure Transmission) communication. In addition to the various examples described above, the electronic device (800) may be implemented in various known ways for communicating with other devices, and the scope of the present disclosure is not limited by the examples described above.

[0104] In one embodiment, the electronic device (800) may include a display. The display may display various screens (e.g., pages) based on the control of the processor (810). To display screens with various interfaces applied to the display, for example, a web browser or a dedicated application may be installed on the electronic device (800). Additionally, the display may be configured to interact with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) capable of recognizing contact or proximity of various external objects (e.g., a user's finger, stylus, etc.).

[0105] In one embodiment, the electronic device (800) may include an input device (e.g., a mouse, a keyboard, etc.). The input device may receive information to be used in a component of the electronic device (800) from outside the electronic device (800) (e.g., a user).

[0106] The processor (810), memory (820), and communication interface (830) illustrated in FIG. 8 are connected to each other via a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), etc., to give or receive information or signals.

[0107] FIG. 9 illustrates an environment in which an electronic device according to one embodiment of the present disclosure may be applied. A first electronic device (910) and a second electronic device (920) may be connected via a network and communicate with each other. For example, the first electronic device (910) may be a user terminal, and the second electronic device (920) may be a server or another user terminal distinct from the first electronic device (910).

[0108] The first electronic device (910) may be implemented as a terminal capable of transmitting and receiving various information to and from the second electronic device (920) via a network. For example, the first electronic device (910) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of the first electronic device (910) is not limited thereto, and the first electronic device (910) may be any device capable of receiving information from a user or outputting information to a user, and communicating with the second electronic device (920) or other devices via a network. The first electronic device (910) may provide information received from the second electronic device (920) to the user and may receive input from the user and transmit it to the second electronic device (920). Input obtained from the user may include various forms of input, such as a click using a mouse, a touch using a touchpad or touchscreen, voice recognition, and other electronic inputs.

[0109] The network can serve to connect the first electronic device (910) and the second electronic device (920) or other external devices. For example, the network can provide a connection path so that the first electronic device (910) can be connected to the second electronic device (920) and transmit and receive packet data with the second electronic device (920). The network can be implemented as any kind of wired or wireless network, such as, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wireless Broadband Internet (Wibro).

[0110] In the flowcharts of the present disclosure, the operations of the method or algorithm are described in a sequential order, but may be performed in any combination other than sequentially. The description of the flowcharts of the present disclosure does not exclude changes or modifications to the method or algorithm and does not imply that any operation is essential or desirable. In one embodiment, at least some operations may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some operations may be omitted or other operations may be added.

[0111] Various embodiments of the present disclosure may be implemented as software on a machine-readable storage medium (MRSM). The software may be software for implementing various embodiments of the present disclosure. The software may be inferred from the various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be a computer program containing instructions that can be read by an electronic device. An electronic device is a device capable of operating according to instructions called from a storage medium, and may be referred to interchangeably, for example, as an electronic device. In one embodiment, a processor of an electronic device may execute a called instruction to cause components of the electronic device to perform functions corresponding to this instruction. A storage medium may refer to any type of recording medium in which information is stored that can be read by a device. A storage medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, or optical information storage device. In one embodiment, the storage medium may be implemented in a distributed form in a networked computer system, etc. In this case, the software may be stored and executed in a distributed manner in a computer system, etc. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium refers to a medium that exists regardless of whether information is stored semi-permanently or temporarily, and does not include signals that are transmitted transitorily.

[0112] Although the technical concept according to the present disclosure has been described by various embodiments above, the technical concept according to the present disclosure includes various substitutions, modifications, and changes that can be made within the scope of understanding of a person skilled in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and changes may be included within the scope of the appended claims.

Claims

1. In a method performed by an electronic device, A step of determining whether a product set is a first product set or a second product set based on at least one of the brand of the product, the category of the product, and the price of the product; In response to the determination that the above product set is the above first product set: A step of determining a first main product and a first sub product among the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set and product details entered by the product seller; A step of expanding the image of the first main product to a first ratio value based on the width of the product set display area; A step of expanding the image of the first sub-product to a second ratio value based on the width of the product set display area; A step of displaying the image of the expanded first main product and the image of the expanded first sub-product in the product set display area - the product set display area includes a blank area having a third ratio value based on the width of the product set display area, and the blank area is located between the image of the expanded first main product and the image of the expanded first sub-product -; In response to the determination that the above product set is the above second product set: A step of determining a second main product and a second sub product among the second product set based on at least one of the size, volume, dimensions, price, capacity of each product of the second product set and product details entered by the product seller; A step of displaying an image of the second main product in a first area among the product set display areas; and A step of displaying an image of the second sub-product in the second area of ​​the product set display area - the first area is larger than the second area, and the second area is visually distinct from the first area - A method including 2. In Paragraph 1, The step of determining the first main product and the first sub product among the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set and the product details entered by the product seller, A step of determining the weight of each product in the first product set based on at least one of the size, volume, dimensions, price, capacity of each product in the first product set, and product details entered by the product seller; and A step of determining the first main product and the first sub product among the first product set based on the weight of the above products. A method including 3. In Paragraph 2, The step of determining the first main product and the first sub product among the first product set based on the weights of the above products is, In response to the determination that the weights of the above products are not equal, the step of determining the product with the larger weight as the first main product and the product with the smaller weight as the first sub product - the first ratio value is greater than the second ratio value -; and In response to the decision that the weights of the above products are identical, the step of setting the first ratio value and the second ratio value to be identical. A method including 4. In Paragraph 1, The above method is, A method further comprising the step of determining the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​the product.

5. In Paragraph 1, The step of extending the image of the first main product to an area having a first ratio value based on the width of the product set display area is: A step of determining whether the vertical length of the extended first main product exceeds the product set display area; and A step of re-expanding the image of the first main product in response to a determination that the vertical length of the expanded first main product exceeds the product set display area - the vertical length of the re-expanded image of the first main product is equal to the vertical length of the product set display area - A method including 6. In Paragraph 1, The step of expanding the image of the first sub-product to a second ratio value based on the width of the product set display area is: A step of determining whether the vertical length of the extended first sub-product exceeds a preset ratio value for the vertical length of the product set display area; and A step of re-expanding the image of the first sub-product in response to a determination that the vertical length of the expanded first sub-product exceeds the product set display area - the vertical length of the re-expanded image of the first sub-product has the preset ratio value with respect to the vertical length of the product set display area - A method including 7. In Paragraph 1, A method in which the first ratio value is 61.75%, the second ratio value is 33.25%, and the third ratio value is 5%.

8. In Paragraph 6, A method in which the above preset ratio value is 45%.

9. In Paragraph 1, A method in which the first sub-product and the second sub-product include a plurality of products, and the plurality of products are displayed in an overlapping manner.

10. In an electronic device, processor; and It includes memory in which instructions to be executed by the above processor are stored, and When executing the above instructions, the processor Determining whether a product set is a first product set or a second product set based on at least one of the brand of the product, the category of the product, and the price of the product; In response to the determination that the above product set is the above first product set: Determining a first main product and a first sub product among the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set and product details entered by the product seller; Expand the image of the first main product up to a first ratio value based on the width of the product set display area; Expand the image of the first sub-product up to a second ratio value based on the width of the product set display area; The image of the expanded first main product and the image of the expanded first sub-product are displayed in the product set display area - the product set display area includes a blank area having a third ratio value based on the width of the product set display area, and the blank area is located between the image of the expanded first main product and the image of the expanded first sub-product -; In response to the determination that the above product set is the above second product set: Determining the second main product and the second sub product among the second product set based on at least one of the size, volume, dimensions, price, capacity of each product of the second product set and the product details entered by the product seller; Displaying an image of the second main product in the first area of ​​the above product set display area; and An electronic device that displays an image of the second sub-product in a second area among the product set display areas, wherein the first area is larger than the second area and the second area is visually distinct from the first area.

11. In Paragraph 10, Determining the first main product and the first sub product of the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set and the product details entered by the product seller, Determining the weight of each product of the first product set based on at least one of the size, volume, dimensions, price, capacity of each product of the first product set and product details entered by the product seller; and An electronic device comprising determining a first main product and a first sub product among the first product set based on the weights of the above products.

12. In Paragraph 11, Determining the first main product and the first sub product among the first product set based on the weights of the above products is, In response to the determination that the weights of the above products are not equal, the product with the larger weight is determined as the first main product, and the product with the smaller weight is determined as the first sub product - the first ratio value is greater than the second ratio value -; and An electronic device comprising setting the first ratio value and the second ratio value to be equal in response to a decision that the weights of the above products are equal.

13. In Paragraph 10, The above processor is, An electronic device that determines the first ratio value and the second ratio value based on the shape, size, volume, and area of ​​a product.

14. In Paragraph 10, Extending the image of the first main product to an area having a first ratio value based on the width of the product set display area is, Determining whether the vertical length of the above-mentioned extended first main product exceeds the above-mentioned product set display area; and An electronic device comprising: re-expanding an image of the first main product in response to a determination that the vertical length of the expanded first main product exceeds the product set display area—the vertical length of the re-expanded image of the first main product being equal to the vertical length of the product set display area.

15. In Paragraph 10, Extending the image of the first sub-product up to a second ratio value based on the width of the product set display area is, Determining whether the vertical length of the extended first sub-product exceeds a preset ratio value for the vertical length of the product set display area; and An electronic device comprising: re-expanding an image of the first sub-product in response to a determination that the vertical length of the expanded first sub-product exceeds the product set display area—the vertical length of the re-expanded image of the first sub-product having the preset ratio value with respect to the vertical length of the product set display area.

16. In Paragraph 10, An electronic device in which the first ratio value is 61.75%, the second ratio value is 33.25%, and the third ratio value is 5%.

17. In Paragraph 15, An electronic device in which the above preset ratio value is 45%.

18. In Paragraph 10, An electronic device in which the first sub-product and the second sub-product include a plurality of products, and the plurality of products are displayed in an overlapping manner.

19. A non-transient computer-readable storage medium for storing one or more computer-readable instructions configured to be executed by one or more processors, A non-transient computer-readable storage medium in which, when the above computer-readable instructions are executed by the above one or more processors, the above one or more processors perform the method of any one of claims 1 to 9.

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