Cross-circulation type network marketing compensation system and compensation method using business accumulated points

Abstract

Disclosed is a cross-circulation type network marketing compensation system using business accumulated points. The compensation system according to the present invention may comprise: a business accumulated point calculation unit that calculates business accumulated points for each member by converting performance for each performance item into a score; an avatar code generation unit that generates an avatar code that is distinguished from the actual code of a member according to a set criterion; a matrix genealogy generation unit that generates a matrix genealogy by arranging some codes from among avatar codes generated by the avatar code generation unit in the form of an n-ary tree (where n is an integer greater than 2) up to a set number of generations in a spillover manner according to a set order; and a cross-circulation sponsorship genealogy generation unit that generates a cross-circulation sponsorship genealogy by arranging avatar codes excluded from the matrix genealogy in a manner of filling vacancies from the top. According to the present invention, it is possible to increase the average income of members and induce more active activities by paying more various allowances by using business accumulated points and the avatar code of each member. In addition, it is possible to expect accompanied growth and coexistence of the entire network marketing organization through an increase in the income of lower-level members.

Description

Cross-circulation network marketing compensation system and compensation method utilizing accumulated business points

[0001] The present invention relates to a compensation system for network marketing, and more specifically, to a cross-circulation compensation system and method that can expand the range of members receiving commissions and induce more active participation by utilizing each member's accumulated business points and avatar code to provide various additional commissions.

[0002] Network marketing is a marketing technique that continuously acquires new consumers and salespeople by reducing intermediate distribution and advertising costs, instead of allowing consumers who have used a product to introduce it to others. Consumers recognize the superior quality of the product and become both consumers and salespeople themselves.

[0003] Therefore, for network marketing to proceed smoothly, active sales and organizational activities by members are required, and network marketing companies must establish and operate appropriate compensation plans that actively encourage and support these activities.

[0004] However, in the past, there was a problem where lower-ranked members or those who joined late received no allowances at all or received too small an amount, leading to severe income inequality among members and making it difficult to maintain the organization or its performance.

[0005] To solve these problems, the applicant has developed and patented a cross-circulation compensation system that can significantly expand the range of members receiving allowances.

[0006] [Prior Art Literature]

[0007] [Patent Literature]

[0008] (Patent Document 1) Korean Registered Patent No. 10-2349373 (Published Jan. 10, 2022)

[0009] The present invention was devised against this background and aims to complement the cross-circulation network marketing compensation system developed by the applicant, thereby promoting mutual growth and co-prosperity through increased income for all members.

[0010] To achieve this purpose, one aspect of the present invention provides a network marketing compensation system comprising: a business cumulative point calculation unit that calculates business cumulative points for each member by converting performance by performance item into a score; an avatar code generation unit that generates an avatar code distinguished from the member's actual code according to a set standard; a matrix lineage generation unit that generates a matrix lineage by arranging a plurality of avatar codes generated by the avatar code generation unit in the form of an n-ary tree (n is an integer greater than 2) up to a set number of generations in a spillover manner according to a set rank, wherein the matrix lineage is generated using some of the avatar codes among all members' avatar codes; a cross-circulation sponsorship lineage generation unit that generates a cross-circulation sponsorship lineage by arranging avatar codes excluded from the matrix lineage from the top in a sponsorship lineage in the form of an m-ary tree (m is an integer greater than 2) containing the member's actual code; a matrix allowance calculation unit that calculates a matrix allowance based on the matrix lineage; and a cross-circulation sponsorship allowance calculation unit that calculates a cross-circulation sponsorship allowance based on the cross-circulation sponsorship lineage.

[0011] In a network marketing compensation system according to one aspect of the present invention, the performance items used in the business accumulation point calculation unit may include at least one of new member sales performance, referral performance, website visit performance, volunteer performance, and rank performance.

[0012] In addition, in a network marketing compensation system according to one aspect of the present invention, among the performance items, the score allocated to new members may be higher than the score allocated to the remaining items.

[0013] In addition, in a network marketing compensation system according to one aspect of the present invention, if the number of performance items used to calculate business accumulation points is k (k is an integer greater than 1), the matrix lineage generation unit can generate a matrix lineage by excluding every k-th avatar code from all members.

[0014] In addition, in a network marketing compensation system according to one aspect of the present invention, if the number of performance items used to calculate business accumulation points is one, the matrix lineage generation unit can generate a matrix lineage using the odd-numbered avatar codes among the avatar codes of all members, and the cross-circulation sponsorship lineage generation unit can generate a cross-circulation sponsorship lineage using the even-numbered avatar codes among the avatar codes of all members.

[0015] In addition, in the matrix lineage generation unit of the network marketing reward system according to one aspect of the present invention, a matrix lineage is generated using odd-numbered avatar codes among the avatar codes of all members, and in the cross-circulation sponsorship lineage generation unit, a cross-circulation sponsorship lineage is generated using even-numbered avatar codes among the avatar codes of all members.

[0016] In addition, the avatar code generation unit of a network marketing reward system according to one aspect of the present invention can determine the number of avatar codes for each member based on the commission accumulation amount or sales performance.

[0017] In addition, the avatar code generation unit of a network marketing reward system according to one aspect of the present invention may assign a set number of avatar codes to new members regardless of the amount of commission accumulated or sales performance.

[0018] In addition, the matrix lineage generation unit of a network marketing reward system according to one aspect of the present invention can generate a matrix lineage by first arranging the avatar codes of senior members based on business accumulated points, and then sequentially arranging the avatar codes of junior members.

[0019] In addition, the matrix lineage generation unit of a network marketing reward system according to one aspect of the present invention can generate a matrix lineage by repeatedly performing a process of extracting a set number of avatar codes from among the avatar codes assigned to each member and arranging them sequentially from the highest-ranking member based on business accumulated points to the lowest-ranking member.

[0020] In addition, a network marketing compensation system according to one aspect of the present invention may include: a recommendation lineage generation unit that generates a recommendation lineage representing a direct recommendation relationship between members; a cross-circulation recommendation lineage generation unit that generates a cross-circulation recommendation lineage by placing an avatar code excluded from the matrix lineage as a lower-level member of the recommendation lineage; and a cross-circulation recommendation commission calculation unit that calculates a cross-circulation recommendation commission based on the cross-circulation recommendation lineage.

[0021] In addition, the cross-circulating sponsorship lineage generation unit of a network marketing reward system according to one aspect of the present invention can continuously update the cross-circulating sponsorship lineage by sequentially arranging the actual codes of new members in the cross-circulating sponsorship lineage, and can continuously update the cross-circulating sponsorship lineage by filling the empty spaces in the cross-circulating sponsorship lineage with the avatar code when an avatar code is generated.

[0022] Another aspect of the present invention provides a network marketing compensation method comprising the steps of: calculating an allowance to be paid to each member; accumulating a set ratio from the calculated allowance; calculating business cumulative points for each member by converting performance by performance item into a score at a set period and generating an avatar code that is distinguished from the member's actual code according to a set standard; generating a matrix lineage in the form of an n-ary tree (n is an integer greater than 2) by arranging the avatar codes in a spillover manner up to a set number of generations according to a set rank, wherein the matrix lineage is generated using some of the avatar codes among all members' avatar codes; generating a cross-circulation sponsorship lineage in the form of an m-ary tree (m is an integer greater than 2) containing the member's actual code by filling in the avatar codes excluded from the matrix lineage from the top; calculating a matrix allowance based on the matrix lineage and calculating a cross-circulation sponsorship allowance based on the cross-circulation sponsorship lineage.

[0023] In a network marketing compensation method according to another aspect of the present invention, after the step of generating the matrix lineage, the method may include the step of generating a referral lineage representing a direct referral relationship between members, while placing an avatar code excluded from the matrix lineage into the lower tier of the member's referral lineage to generate a cross-circulation referral lineage, and the step of calculating a cross-circulation referral commission based on the cross-circulation referral lineage.

[0024] According to the present invention, by utilizing each member's accumulated business points and avatar code to provide a wider variety of allowances, the average income of members can be increased while encouraging more active participation. Furthermore, through the increase in income of lower-tier members, mutual growth and co-prosperity for the entire network marketing organization can be expected.

[0025] FIG. 1 is a schematic diagram of a network marketing compensation system according to an embodiment of the present invention.

[0026] FIG. 2 is a block diagram of a compensation plan operation server according to an embodiment of the present invention.

[0027] FIG. 3 is a block diagram of an allowance calculation unit according to an embodiment of the present invention.

[0028] FIG. 4 is a block diagram of a DB according to an embodiment of the present invention.

[0029] Figure 5 is a drawing showing various variations of performance items used to calculate business cumulative points.

[0030] Figure 6 is a diagram illustrating a method for generating a matrix genealogy.

[0031] FIGS. 7A and 7B are drawings illustrating a patronymic and a cross-circulation patronymic.

[0032] FIGS. 8 to 12 are drawings illustrating various methods of arranging avatars in a matrix genealogy and a cross-circulation genealogy.

[0033] FIG. 13a is a drawing illustrating a recommended genealogy chart.

[0034] FIGS. 13b and FIGS. 13c are drawings illustrating recommended cross-circulation genealogies, respectively.

[0035] Figure 14 is a configuration diagram showing the concept of a cross-circulation compensation system.

[0036] FIGS. 15 to 18 are drawings illustrating the payment standards for various allowances.

[0037] FIG. 19 is a flowchart illustrating a compensation method according to an embodiment of the present invention.

[0038] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.

[0039] For reference, in this specification, when one element is connected, coupled, or communicates with another element, it includes not only cases where it is directly connected, coupled, or communicates with the other element, but also cases where it is indirectly connected, coupled, or communicates with another element in between. Furthermore, when one element is directly connected or directly coupled with another element, it means that no other element is interposed in between. Also, when a part includes or is equipped with a certain element, unless specifically stated otherwise, it means that it may include or be equipped with additional elements rather than excluding other elements. Additionally, it should be noted in advance that the drawings attached to this specification are merely illustrative to facilitate understanding of the gist of the invention, and therefore the scope of the rights of the invention should not be limited by them.

[0040] A network marketing compensation system according to one embodiment of the present invention may include, as illustrated in FIG. 1, a member terminal (10), an offline store terminal (20), an online marketing server (30), a compensation plan operating server (hereinafter referred to as 'operating server' for convenience) (100) that communicates with the member terminal (10), the offline store terminal (20), and the online marketing server (30) through a communication network (50), and a DB (200) linked with the operating server (100).

[0041] The member terminal (10) is a terminal used by the member, and its type is not particularly limited. For example, desktop computers, laptop computers, tablets, smartphones, PDAs, handheld PCs, etc., can be used without restriction.

[0042] The offline store terminal (20) may be a POS (Point of Sale) terminal or computer terminal installed in an offline store that directly provides products or services to members.

[0043] The online marketing server (30) may be an operating server of an online shopping mall that provides products or services to members. The online marketing server (30) may be integrated with the operating server (100) or installed in the same location.

[0044] The communication network (50) is for data transmission and is not specifically limited in type. For example, it may include at least one of a mobile communication network, a wired / wireless internet network, and a short-range wireless network (Wi-Fi, Bluetooth, Zigbee, etc.).

[0045] The operating server (100) may include a processor (110), memory (120), input unit (130), output unit (140), communication unit (150), bus (190), etc., as illustrated in the block diagram of FIG. 2.

[0046] The input unit (130) is for an operating server administrator to input a predetermined command and may include at least one of various input means such as a keyboard, mouse, touchpad, touchscreen, or joystick. Additionally, the output unit (140) may include a display for visual output, a speaker for auditory output, etc. Additionally, the communication unit (150) may include wired or wireless communication means for communication with a communication network (50), or wired or wireless communication means for direct communication with the administrator's terminal.

[0047] The DB (200) linked to the compensation plan operation server (100) may include a member DB (210), a referral lineage DB (220), a cross-circulation referral lineage DB (230), a cross-circulation sponsorship lineage DB (240), a matrix lineage DB (250), etc., as exemplified in FIG. 4.

[0048] The member DB (210) can store information such as each member's name, contact information, code, avatar code, deposit account, referrer, members referred by the member, performance, rank, and allowance calculation details.

[0049] The recommendation lineage DB (220) can store recommendation lineages that represent the recommendation relationships of all members.

[0050] The cross-circulation recommendation lineage DB (230) can store a cross-circulation recommendation lineage in which a member's avatar code is additionally placed in the recommendation lineage diagram. The cross-circulation recommendation lineage can be reset at every setting cycle (e.g., settlement cycle).

[0051] The cross-circulation sponsorship lineage DB (240) stores a sponsorship lineage that represents all members in the relationship between sponsor and recipient, and can store a cross-circulation sponsorship lineage in which the member's avatar code is additionally placed according to the setting method at each setting cycle (e.g., settlement cycle).

[0052] The matrix lineage DB (250) can store matrix lineages created using avatar codes assigned to members who meet the setting conditions at each setting cycle (e.g., settlement cycle).

[0053] The processor (110) executes a computer program stored in memory (120) to perform a predetermined operation or data processing. The processor (110) and memory (120) may be integrated into a single module.

[0054] Memory (120) may include non-volatile memory (e.g., flash memory, etc.) and volatile memory (e.g., RAM (random access memory)). Memory (120) may store computer programs, various parameters, data, etc. for the operation of the operating server (100). A computer program is a set of instructions executed by a processor (110) and may include an operating system, middleware, an application, or an application programming interface (API). A computer program may be stored in non-volatile memory and loaded into volatile memory to be executed.

[0055] Referring to FIG. 2, the operating program installed on the operating server (100) may include, functionally, a business cumulative point calculation unit (121), an avatar code generation unit (122), a matrix lineage generation unit (123), a cross-circulation sponsorship lineage generation unit (124), a recommendation lineage generation unit (125), a cross-circulation recommendation lineage generation unit (126), a rank and promotion determination unit (127), an allowance calculation unit (128), etc.

[0056] The business cumulative point calculation unit (121) calculates business cumulative points by summing up various performance scores of each member generated during a set period (e.g., from the 1st to the last day of the previous month) using various performance items.

[0057] For example, as exemplified in Table 1 below, five performance categories such as new member sales performance, referral performance, website visit performance, volunteer performance, and silver rank performance can be set, and business cumulative points can be calculated by summing the corresponding performance for each member.

[0058] [Table 1]

[0059]

[0060] Meanwhile, in order to convert the performance of various performance items into scores and sum them up, it is advisable to assign a fixed score to each item and convert the actual performance score for each item based on the maximum score.

[0061] At this time, as exemplified in Table 1, the points for all performance items can be set equally, for example, to 30 points, or the points for each performance item can be differentiated according to importance.

[0062] While there are no specific limitations on the criteria for differentiating scores by performance category, it is desirable to assign higher scores than other categories to lower-level items, such as new member sales performance or Silver rank performance, in order to increase the income of lower-tier members and new members.

[0063] Meanwhile, among the performance items, 'new member's new sales performance' is an item set up to provide benefits to newly signed members, and, for example, it may be a score assigned based on sales performance generated in the first month of joining as a new member.

[0064] For example, points may be awarded if a new member's new sales performance is 600,000 PV or more, 30 points if it is 500,000 to 600,000 PV, 25 points if it is 400,000 to 500,000 PV, 20 points if it is 300,000 to 400,000 PV, 15 points if it is 200,000 to 300,000 PV, and 5 points if it is 100,000 to 2,000,000 PV. Of course, points for a new member's new sales performance may also be awarded by applying different criteria.

[0065] Meanwhile, it is also possible to assign the same score to any member who newly joined during a set period (e.g., from the 1st to the last day of the previous month) instead of the new sales performance of new members.

[0066] In addition, it is possible to differentiate the points provided to each new member based on the order of their registration.

[0067] For example, 30 points may be awarded to new members who joined between the 1st and 5th of the previous month, 28 points to those who joined between the 6th and 10th, 26 points to those who joined between the 11th and 15th, 24 points to those who joined between the 16th and 20th, 22 points to those who joined between the 21st and 25th, and 20 points to those who joined between the 26th and the end of the month. Of course, the scores for the new member category may also be differentiated by applying different criteria.

[0068] Among the performance items, 'recommendation performance' is a score representing the number of people listed in the lower 1st generation of the referral lineage by each member directly recommending other members during a set period (e.g., from the 1st to the last day of the previous month).

[0069] For example, if the maximum score for the recommendation performance item is 30 points, 30 points can be assigned if there are 5 or more recommendations, 25 points if there are 4 recommendations, 20 points if there are 3 recommendations, 15 points if there are 2 recommendations, 10 points if there is 1 recommendation, and 0 points if there are 0 recommendations. Of course, it is also possible to assign recommendation performance scores by applying different criteria.

[0070] Among the performance items, 'website visit performance' is a score representing the number of times each member visited the website of a network marketing company operating a compensation plan according to the present invention during a set period (e.g., from the 1st to the last day of the previous month).

[0071] At this time, points may be awarded based on the total number of homepage visits during the entire set period (e.g., from the 1st to the last day of the previous month), or points may be awarded based on the total number of homepage visits only to members who have visited at least the set number of times (e.g., once) per day during the set period in order to encourage members to visit the homepage every day.

[0072] For example, if the maximum score for the website visit performance item is 30 points, 30 points may be assigned if the number of visits is 90 or more, 25 points if it is 80 to 90, 20 points if it is 70 to 80, 15 points if it is 60 to 70, 10 points if it is 50 to 60, 5 points if it is 30 to 50, and 0 points if it is less than 30. Of course, website visit performance scores may also be assigned by applying different criteria.

[0073] Among the performance items, 'volunteer performance' is a score representing the time or number of times each member performs volunteer activities designated or recognized by the company during a set period (e.g., from the 1st to the last day of the previous month).

[0074] The types of volunteer activities designated by the company are not specifically limited, and participants may be recruited for designated activities such as center organization, meeting preparation, parking guidance, and store management as needed. Volunteer activities recognized by the company may be those officially acknowledged for volunteer points or hours by public institutions or local governments.

[0075] Meanwhile, for example, if the maximum score for the volunteer service record item is 30 points, 30 points may be awarded for 15 hours or more of volunteer service, 25 points for 12 to 15 hours, 20 points for 9 to 12 hours, 15 points for 6 to 9 hours, 10 points for 3 to 6 hours, 5 points for 2 to 3 hours, 3 points for 0 to 2 hours, and 0 points for 0 hours. Of course, it is also possible to award volunteer service record scores by applying different criteria.

[0076] Among the performance items, Silver rank performance is a score representing the performance (e.g., small volume sales (based on PV)) of members who maintained or achieved the Silver rank during a set period (e.g., from the 1st to the last day of the previous month).

[0077] For example, assuming the maximum score for the Silver rank performance category is 30 points, 30 points can be assigned if the small volume sales performance is 4.5 million PV or more, 25 points if it is 4 to 4.5 million PV, 20 points if it is 3.5 to 4 million PV, 15 points if it is 3 to 3.5 million PV, 10 points if it is 2.5 to 3 million PV, 5 points if it is 2 to 2.5 million PV, and 0 points if it is less than 2 million PV. Of course, it is also possible to assign Silver rank performance scores by applying different criteria.

[0078] In addition, you can set additional performance criteria for higher ranks such as Gold, Ruby, and Sapphire.

[0079] The various performance items described above can be aggregated in the manner exemplified in Tables 2 and 3.

[0080] [Table 2]

[0081]

[0082] Table 2 above is an example of the business accumulation points of a new member, and the new member's business accumulation points are 100 points, which is the sum of the new member's new sales performance score of 30 points, referral performance score of 20 points, website visit performance score of 20 points, and volunteer performance score of 30 points.

[0083] [Table 3]

[0084]

[0085] Table 3 above is an example of the accumulated business points of an existing member, and the member's accumulated business points are 90 points, which is the sum of 20 points for referral performance, 20 points for website visit performance, 30 points for volunteer performance, and 20 points for Silver rank performance.

[0086] When comparing Table 2 and Table 3, the referral performance, website visit performance, and volunteer performance of new members and existing members are all the same; however, unlike existing members, new members are assigned points for the new member sales item, so new members can receive more business accumulation points than existing members, and through this, the probability of being placed in a higher position in the matrix lineage described later increases.

[0087] If the scores for the five performance items are differentiated as exemplified in Table 1 and the highest score is allocated to the 'new sales of new members' item, the likelihood of new members rising to a higher rank in the business cumulative points ranking increases, thereby contributing significantly to the income growth and motivation of new members.

[0088] Meanwhile, although the above description explains the case where five items are scored and summed to calculate the business cumulative points, the number of items used to calculate the business cumulative points is not necessarily limited to five.

[0089] Therefore, business cumulative points can be calculated with 7, 6, 4, 3, 2, or 1 item as exemplified in Fig. 5, or more items can be added.

[0090] Meanwhile, even if the number of items used to calculate accumulated business points is adjusted, it is advisable to include the 'new member's new sales performance' item. This is because only by doing so can the effect of encouraging new member sign-ups be achieved.

[0091] Among the performance items exemplified in Fig. 5, 'repurchase performance' is a score representing the performance of existing members repurchasing products during a set period (e.g., from the 1st to the last day of the previous month) (e.g., based on PV).

[0092] For example, if the maximum score for the repurchase performance item is 30 points, 30 points may be assigned if the repurchase performance is 1 million PV or more, 25 points if it is 800,000 to 1 million PV, 20 points if it is 600,000 to 800,000 PV, 15 points if it is 400,000 to 600,000 PV, 10 points if it is 200,000 to 400,000 PV, 5 points if it is 0 to 200,000 PV, and 0 points if it is 0 PV. Of course, it is also possible to assign repurchase performance scores by applying different criteria.

[0093] In addition, among the performance items exemplified in Fig. 5, 'praise performance' is a score representing the number of times each member posted praise comments or praise tags on the company's website or social media accounts during a set period (e.g., from the 1st to the last day of the previous month).

[0094] For example, if the maximum score for the praise performance item is 30 points, 30 points may be awarded if the number of posts is 30 or more, 25 points if 25 to 30, 20 points if 20 to 25, 15 points if 15 to 20, 10 points if 10 to 15, 5 points if 5 to 10, 2 points if 1 to 5, and 0 points if 0. Of course, it is also possible to award praise performance scores by applying different criteria.

[0095] Again in FIG. 2, the avatar code generation unit (122) plays the role of generating a member's avatar code by applying a set method.

[0096] The avatar code is considered identical to the actual member code in the computer program, and the member's actual code and avatar code can be linked and managed as an integrated ID in the computer system.

[0097] Furthermore, as described below, in the matrix genealogy, cross-circulation sponsorship genealogy, and cross-circulation referral genealogy, avatar codes are placed alongside actual member codes, and matrix allowances, cross-circulation sponsorship allowances, cross-circulation referral allowances, etc., are calculated based on the genealogy containing the avatar codes.

[0098] There is no limit to the number of avatar codes assigned per member, and multiple avatar codes may be assigned per member according to the set criteria.

[0099] Below, we will explain in detail the various methods for generating avatar codes.

[0100] The first method is to assign Avatar Codes in order of highest accumulated business points, but to determine the number of Avatar Codes based on each member's accumulated commission amount.

[0101] In the compensation system according to an embodiment of the present invention, instead of paying all of the various allowances calculated at each settlement cycle to each member, a certain percentage (e.g., a percentage selected within the range of 10% to 30%) of the allowance calculation amount is accumulated as an allowance reserve amount to be used as a resource for matrix allowances, matrix matching allowances, etc., and the remaining amount after deducting the allowance reserve amount is paid.

[0102] Therefore, if the number of Avatar Codes is determined based on the commission accumulation amount, indirect compensation for the deduction of commission accumulation becomes possible by providing more Avatar Codes to members who have contributed a large amount of commission.

[0103] For example, one avatar code can be generated based on an amount selected within the range of $100 to $2,000.

[0104] Table 4 below illustrates a method for generating and deploying avatar codes based on business accumulated points rankings, assuming that one avatar code is generated for every $1,000 of the allowance accumulated amount.

[0105] [Table 4]

[0106]

[0107] As exemplified in Table 4, the member with the highest business accumulation points has, for example, an allowance accumulation amount of $11,000, so 11 avatar codes (BR1 ~ BR11) can be assigned first, starting from 1st priority avatar code BR1.

[0108] For example, the member with the second-highest business accumulated points has an accumulated commission of $10,000, so 10 avatar codes (BR12 ~ BR21) starting from BR12, which are consecutive with the last avatar code of the member with the highest business accumulated points, may be assigned.

[0109] For example, the member ranked 3rd in business accumulation points has an accumulated commission of $9,000, so 9 avatar codes (BR22 ~ BR30) starting from BR22, which are consecutive with the last avatar code of the 2nd member, may be assigned.

[0110] For example, the member ranked 4th in business accumulation points has an accumulated commission of $8,000, so 8 avatar codes (BR31 ~ BR38) starting from BR31, which are consecutive with the last avatar code of the 3rd member, may be assigned.

[0111] For example, since the member ranked 5th in business accumulated points has an accumulated commission of $7,000, seven avatar codes (BR39 ~ BR45) starting from BR39, which are consecutive with the last avatar code of the 4th member, may be assigned.

[0112] For example, the member ranked 6th in business accumulation points has an accumulated commission of $6,000, so six avatar codes (BR46 ~ BR51) starting from BR46, which are consecutive with the last avatar code of the 5th member, may be assigned.

[0113] For example, since the member ranked 7th in business accumulated points has an allowance accumulation of $6,000, six avatar codes (BR52 ~ BR57) starting from BR52, which are consecutive with the last avatar code of the 6th member, may be assigned.

[0114] For example, the member ranked 8th in business accumulation points has an accumulated commission of $6,000, so six avatar codes (BR58 ~ BR63) starting from BR58, which are consecutive with the last avatar code of the 7th member, may be assigned.

[0115] For example, the member ranked 9th in business accumulation points has an accumulated commission of $6,000, so six avatar codes (BR64 ~ BR69) starting from BR64, which are consecutive with the last avatar code of the 8th member, may be assigned.

[0116] For example, since the member ranked 10th in business accumulation points has an accumulated commission of $5,000, five avatar codes (BR70 ~ BR74) starting from BR70, which are consecutive with the last avatar code of the 9th member, may be assigned.

[0117] For example, since the member ranked 11th in business accumulated points has an accumulated commission of $4,000, four avatar codes (BR75 ~ BR78) starting from BR75, which are consecutive with the last avatar code of the member ranked 10th, may be assigned.

[0118] For example, the member ranked 12th in business accumulation points has an accumulated commission of $3,000, so three avatar codes (BR79 ~ BR81) starting from BR79, which are consecutive with the last avatar code of the 11th member, may be assigned.

[0119] In this way, by generating Avatar Codes based on the accumulated amount received and arranging them according to the ranking of accumulated business points, it is possible to generate and place Avatar Codes in the Matrix lineage chart not only for the tens, hundreds, thousands, and tens of thousands of members but also in a theoretically infinite sequence; through this, it becomes possible to provide additional allowances, such as Matrix allowances, to numerous members.

[0120] Meanwhile, Table 4 shows that the person ranked 1st in business accumulated points has the highest amount of accumulated allowances, but since the ranking of business accumulated points does not necessarily correspond to the ranking of accumulated allowances, the amount of accumulated allowances for the person ranked 1st in business accumulated points may be much less than the amount of accumulated allowances for the person ranked 2nd or 3rd in business accumulated points.

[0121] In addition, although not shown in Table 4, if the accumulated allowance falls short of the threshold amount for generating an Avatar Code (e.g., $1,000), an Avatar Code is not generated in that settlement cycle, but the accumulated allowance for that settlement cycle may be carried over to the next settlement cycle (e.g., the next month) and combined with the accumulated allowance for the next settlement cycle.

[0122] By doing this, an Avatar Code can be generated based on the aggregated commission accumulation amount in the next settlement cycle; thus, even members with low commission accumulation amounts can receive Matrix Commissions, etc., as they are assigned an Avatar Code by combining commission accumulation amounts from multiple cycles.

[0123] The second method for generating avatar codes is to determine the number of avatar codes based on each member's sales performance (based on PV).

[0124] For example, one avatar code may be assigned to each member for every 1,000 PV of sales performance, and in this case as well, it is desirable to assign avatar codes in order of highest accumulated business points. Since the specific method for assigning avatar codes is similar to the first method, an explanation thereof is omitted.

[0125] The third method for generating Avatar Codes is to unconditionally assign a set number of Avatar Codes to new members, as new members inevitably have low commission accumulation or sales performance. For example, as explained earlier, Avatar Codes can be assigned to new members based on commission accumulation or sales performance, and at the same time, an additional set number (e.g., 1) of Avatar Codes can be unconditionally assigned.

[0126] By doing this, a set number of avatar codes are provided by default even to new members with low commission accumulation or sales performance, enabling them to receive matrix commissions, matrix matching commissions, cross-circulation sponsorship commissions, and cross-circulation referral commissions.

[0127] Meanwhile, even in this case, it is desirable to follow the ranking of accumulated business points in the order in which avatar codes are assigned.

[0128] The matrix lineage generation unit (123) generates a 'matrix lineage' to provide matrix allowances, stores it in the matrix lineage DB (250), and generates a matrix lineage at each set settlement cycle.

[0129] Matrix lineage refers to a lineage in which the avatar codes of each member generated by the avatar code generation unit (122) are arranged in a spillover manner in an n-ary tree (n is an integer greater than or equal to 2) according to a predetermined rank. Here, an n-ary tree is a tree in which each node has at most n child nodes, and the spillover method refers to a method of constructing a tree in which all nodes are filled sequentially so that no empty nodes occur from the upper level.

[0130] Figure 6 illustrates a matrix genealogy in a 2-leg (or binary) format by arranging the avatar codes for each member generated in Table 4 in order according to the business cumulative point ranking. However, the matrix genealogy is not necessarily limited to a 2-leg (or binary) format and may be written in other formats such as a 3-leg (or ternary tree) or a 4-leg (or quaternary tree).

[0131] Meanwhile, the order in which the matrix genealogy generation unit (123) places avatar codes in the matrix genealogy can be set in various ways.

[0132] In an embodiment of the present invention, when the business accumulation point calculation unit (121) calculates the business accumulation points of each member by applying k items, the matrix lineage generation unit (123) arranges the avatar codes of each member in order according to the business accumulation point ranking in a spillover manner on the matrix lineage diagram, wherein every k-th avatar code among all avatar codes is not placed on the matrix lineage diagram but is placed on the cross-circulation sponsorship lineage diagram.

[0133] For example, when calculating business cumulative points using five items, the generated avatar codes are placed sequentially in the spillover matrix genealogy chart according to the business cumulative point ranking, starting from the avatar code of the 1st-ranked member, but every 5th avatar code among all avatar codes is not placed in the matrix genealogy chart but is placed in the cross-circulation sponsorship genealogy chart.

[0134] Additionally, avatar codes placed in the cross-circulation sponsorship lineage can be arranged by filling the empty spaces from left to right, starting from the top of the cross-circulation sponsorship lineage.

[0135] To explain in detail with reference to Table 4, among the 11 avatar codes (BR1 ~ BR11) of the member with the highest business accumulation points, 2 avatar codes (BR5, BR10) are arranged in the cross-circulation sponsorship genealogy and cross-circulation recommendation genealogy, and the remaining 9 avatar codes are arranged in order from left to right in a spillover manner starting from the top of the matrix genealogy.

[0136] Among the 10 avatar codes (BR12 ~ BR21) of the member ranked 2nd in business cumulative points, 2 avatar codes (BR15, BR20) are placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining 8 avatar codes are placed sequentially in a spillover manner in the matrix lineage, consecutively to the last avatar code of the member ranked 1st.

[0137] Among the 9 avatar codes (BR22 ~ BR30) of the member ranked 3rd in business cumulative points, 2 avatar codes (BR25, BR30) are placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining 7 avatar codes are placed sequentially in a spillover manner in the matrix lineage, consecutively to the last avatar code of the member ranked 2nd.

[0138] Among the 8 avatar codes (BR31 ~ BR38) of the member ranked 4th in business cumulative points, one avatar code (BR35) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining 7 avatar codes, excluding this one, are placed sequentially in a spillover manner in succession to the last avatar code of the member ranked 3rd in the matrix lineage.

[0139] Among the 7 avatar codes (BR39 ~ BR45) of the member ranked 5th in business cumulative points, 2 avatar codes (BR40, BR45) are placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining 2 avatar codes are placed sequentially in a spillover manner in the matrix lineage, consecutively to the last avatar code of the member ranked 4th.

[0140] Among the six avatar codes (BR46 ~ BR51) of the member ranked 6th in business cumulative points, one avatar code (BR50) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining five avatar codes are placed sequentially in a spillover manner in the matrix lineage, consecutively to the last avatar code of the member ranked 5th.

[0141] Among the six avatar codes (BR52 ~ BR57) of the member ranked 7th in business cumulative points, one avatar code (BR55) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining five avatar codes are placed sequentially in a spillover manner in the matrix lineage, following the last avatar code of the member ranked 6th.

[0142] Among the six avatar codes (BR58 ~ BR63) of the member ranked 8th in business cumulative points, one avatar code (BR60) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining five avatar codes, excluding this one, are placed sequentially in a spillover manner in succession to the last avatar code of the member ranked 7th in the matrix lineage.

[0143] Among the six avatar codes (BR64 ~ BR69) of the member ranked 9th in business cumulative points, one avatar code (BR65) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining five avatar codes, excluding this one, are placed sequentially in a spillover manner in succession to the last avatar code of the member ranked 8th in the matrix lineage.

[0144] Among the 5 avatar codes (BR70 ~ BR74) of the member ranked 10th in business cumulative points, one avatar code (BR70) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining 4 avatar codes, excluding this one, are placed sequentially in a spillover manner in succession to the last avatar code of the member ranked 9th in the matrix lineage.

[0145] Among the four avatar codes (BR75 ~ BR78) of the member ranked 11th in business cumulative points, one avatar code (BR75) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining three avatar codes are placed sequentially in a spillover manner in the matrix lineage, consecutively to the last avatar code of the member ranked 10th.

[0146] Among the three avatar codes (BR79 ~ BR81) of the member ranked 12th in business cumulative points, one avatar code (BR80) is placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage, and the remaining two avatar codes are placed sequentially in a spillover manner in the matrix lineage, consecutively to the last avatar code of the member ranked 11th.

[0147] The above explanation assumes that business cumulative points are calculated using five items, but it is not necessarily limited to this. Therefore, if business cumulative points are calculated using, for example, 10 items, every 10th avatar code among all members' avatar codes may not be placed in the matrix lineage but may be placed in the cross-circulation sponsorship lineage and cross-circulation recommendation lineage.

[0148] Meanwhile, when business cumulative points are calculated using two or one performance item, the avatar codes of all members generated by the avatar code generation unit (122) can be alternately placed in a matrix lineage chart and a cross-circulation sponsorship lineage chart. For example, among the avatar codes of all members, odd-numbered avatar codes can be placed in a spillover manner in the matrix lineage chart, and even-numbered avatar codes can be placed in a spillover manner that fills empty spaces from left to right starting from the top of the cross-circulation sponsorship lineage chart.

[0149] Additionally, if necessary, avatar codes may be placed regardless of business accumulated points. In this case, among the avatar codes of all members generated by the avatar code generation unit (122), odd-numbered avatar codes may be placed in a spillover manner in the matrix genealogy, and even-numbered avatar codes may be placed in a spillover manner that fills empty spaces from left to right starting from the top of the cross-circulation sponsorship genealogy.

[0150] Meanwhile, it is desirable for the matrix lineage generation unit (123) to delete the matrix lineage generated in the previous cycle and generate a new matrix lineage at every settlement cycle.

[0151] For example, you can create a new matrix organizational chart every month and delete it on the 15th of the following month.

[0152] The cross-circulation sponsorship lineage generation unit (124) generates a 'cross-circulation sponsorship lineage' designed for cross-circulation compensation according to an embodiment of the present invention and stores it in the cross-circulation sponsorship lineage DB (240).

[0153] Generally, network marketing compensation systems generate a sponsorship lineage chart representing all members as sponsors and sponsored individuals, and update the lineage whenever a new member joins.

[0154] The patriarchal lineage diagram is a visualization of the patriarchal lineage in the form of a tree, as exemplified in Fig. 7a. For instance, a binary lineage diagram is used to limit the number of child nodes connected to a parent node to two, and any nodes exceeding this limit are connected to the lower generation using a spillover method.

[0155] As previously explained, the cross-circulation sponsorship lineage generation unit (124) generates a cross-circulation sponsorship lineage by sequentially filling in the empty spaces from left to right starting from the upper node of the sponsorship lineage with avatar codes that are not included in the matrix lineage among the avatar codes of each member.

[0156] Figure 7b illustrates a cross-circulation sponsorship genealogy diagram generated when business cumulative points are calculated using five items.

[0157] Specifically, a cross-circulation sponsorship lineage can be generated by sequentially filling in the empty spaces from left to right starting from the top of the existing sponsorship lineage (or existing cross-circulation sponsorship lineage) of FIG. 7b with the 2 avatar codes (BR5, BR10) of the 1st-rank member with business cumulative points not included in the matrix lineage in FIG. 6, the 2 avatar codes (BR15, BR20) of the 2nd-rank member, the 2 avatar codes (BR25, BR30) of the 3rd-rank member, the 1 avatar code (BR35) of the 4th-rank member, the 2 avatar codes (BR40, BR45) of the 5th-rank member, and the 1 avatar code (BR50) of the 6th-rank member.

[0158] Figure 8 shows a matrix genealogy and a cross-circulation sponsorship genealogy in a different way, with the avatar codes arranged step by step in the manner described above.

[0159] In this way, when avatar codes are placed to fill the empty spaces in the existing sponsorship lineage or cross-circulation sponsorship lineage, each member can receive six types of commissions (e.g., referral commission, referral matching commission, sponsorship commission, leadership bonus, leadership matching commission, global commission) calculated for each of the actual code and multiple avatar codes, integrated into a single ID.

[0160] In addition, as previously explained, when business cumulative points are calculated using two or one performance item, among the avatar codes of all members generated by the avatar code generation unit (122), the odd-numbered avatar codes can be placed in a spillover manner in the matrix genealogy, and the even-numbered avatar codes can be placed in a spillover manner that fills the empty spaces from left to right starting from the top of the cross-circulation sponsorship genealogy.

[0161] Referring to Fig. 9, in the matrix genealogy, odd-numbered avatar codes such as BR1, BR3, BR5, BR7, BR9, BR11, BR13, BR15, BR17, BR19, BR21, BR23, BR25, BR27, BR29, BR31, BR33, BR35, BR37, BR39, BR41, BR43, BR45, BR47, BR49, BR51, BR53, BR55,,,, can be arranged in order in a 2-leg format.

[0162] In addition, in the cross-circulation sponsorship lineage chart, even-numbered avatar codes such as BR2, BR4, BR6, BR8, BR10, BR12, BR14, BR16, BR18, BR20, BR22, BR24, BR26, BR28, BR30, BR32, BR34, BR36, BR38, BR40, BR42, BR44, BR46, BR48, BR50, BR52, BR54, BR56,,,, can be arranged in order from the top, filling in the empty spaces from left to right.

[0163] In this case as well, since the avatar code is placed to fill the empty spaces in the existing sponsorship lineage or cross-circulation sponsorship lineage, each member can receive six types of commissions (e.g., referral commission, referral matching commission, sponsorship commission, leadership bonus, leadership matching commission, global commission) calculated for each of the actual code and multiple avatar codes, integrated into a single ID.

[0164] Figure 10 illustrates an example of avatar codes distributed and arranged in a matrix lineage and a cross-circulation lineage when business cumulative points are calculated using two performance items.

[0165] Figure 11 illustrates an example of avatar codes distributed and arranged in a matrix lineage and a cross-circulation lineage when business cumulative points are calculated using one performance item.

[0166] Meanwhile, the above description explained that each member's avatar code is arranged sequentially according to the ranking of each member's accumulated business points.

[0167] However, it is not necessarily limited to this, and avatar codes can also be placed regardless of point performance.

[0168] In this case as well, multiple Avatar Codes may be generated based on commission accumulation amounts or sales performance. For example, one Avatar Code may be generated for every set commission accumulation amount (e.g., $1,000) within the range of $100 to $2,000.

[0169] In this case, as exemplified in FIG. 12, odd-numbered avatar codes such as BR1, BR3, BR5, BR7, BR9, BR11, BR13, BR15, BR17, BR19, BR21, BR23, BR25, BR27, BR29, BR31, BR33, BR35, BR37, BR39, BR41, BR43, BR45, BR47, BR49, BR51,,, can be arranged in order in a 2-leg format in the matrix genealogy.

[0170] In addition, in the cross-circulation sponsorship lineage chart, even-numbered avatar codes such as BR2, BR4, BR6, BR8, BR10, BR12, BR14, BR16, BR18, BR20, BR22, BR24, BR26, BR28, BR30, BR32, BR34, BR36, BR38, BR40, BR42, BR44, BR46, BR48, BR50, BR52, BR54, BR56,,,, can be arranged in order from the top, filling in the empty spaces from left to right.

[0171] In this case as well, since the avatar code is placed to fill the empty spaces in the existing sponsorship lineage or cross-circulation sponsorship lineage, each member can receive six types of commissions (e.g., referral commission, referral matching commission, sponsorship commission, leadership bonus, leadership matching commission, global commission) calculated for each of the actual code and multiple avatar codes, integrated into a single ID.

[0172] Meanwhile, it is desirable for the cross-circulation sponsorship lineage generation unit (123) to continuously update the cross-circulation sponsorship lineage generated in the previous cycle in the same manner as the existing sponsorship lineage at each settlement cycle without deleting it.

[0173] In other words, it is desirable to continuously update the cross-circulation sponsorship lineage by sequentially placing the new member's actual code into the lineage generated in the previous cycle when a new member joins, while simultaneously filling in the empty spaces in the lineage with the avatar code whenever an avatar code is generated.

[0174] The recommendation lineage generation unit (125) generates a recommendation lineage representing recommendation relationships for all members, stores it in the recommendation lineage DB (220), and updates the recommendation lineage whenever a new member joins.

[0175] The referral lineage can serve as a standard when calculating referral commissions, referral matching commissions, leadership bonuses, leadership matching bonuses, matrix matching commissions, etc.

[0176] The recommendation lineage diagram visualizes the recommendation lineage in the form of a tree, as exemplified in FIG. 13(a). There is no limit to the number of child nodes connected to a parent node, and the recommended node is directly connected to the first generation of the recommender node. The recommendation lineage diagram exemplified in FIG. 13(a) shows recommendation relationships such as ‘I’ directly recommended members 1, 2, 3, 4, and 7, member 2 directly recommended members 5, 6, and 9, and member 3 directly recommended member 8.

[0177] The cross-circulation recommendation lineage generation unit (126) generates a 'cross-circulation recommendation lineage' designed for cross-circulation compensation according to an embodiment of the present invention and stores it in the cross-circulation recommendation lineage DB (230).

[0178] The cross-circulation recommendation lineage generation unit (126) generates a cross-circulation recommendation lineage by placing avatar codes among each member's avatar codes that are not included in the matrix lineage as the lower 1st generation of the existing recommendation lineage (i.e., codes directly recommended by the member).

[0179] As exemplified in Fig. 13(b), if the five avatar codes (BR5, BR10, BR15, BR20, BR25) of the member with the highest business accumulation points are not included in the matrix lineage, the above five avatar codes can be placed in the first generation (direct recommendation) of the member ('me') in the existing recommendation lineage to generate a cross-circulation recommendation lineage.

[0180] In addition, as exemplified in FIG. 13(c), if the two avatar codes (BR30, BR35) of the member with the second-highest business accumulated points are not included in the matrix lineage, the two avatar codes can be placed in the first generation (direct recommendation) of the member ('me') in the existing recommendation lineage to create a cross-circulation recommendation lineage.

[0181] By generating a cross-circulation referral lineage chart in this manner, additional cross-circulation referral commissions and referral matching commissions can be calculated based on it, thereby enabling the payment of higher commissions to members.

[0182] Meanwhile, the cross-circulation recommendation lineage generation unit (126) preferably deletes the cross-circulation recommendation lineage generated in the previous cycle and generates a new cross-circulation recommendation lineage at every settlement cycle.

[0183] The rank and promotion decision department (127) determines whether to maintain or promote the rank by considering each member's performance, group performance, number of recommenders, etc.

[0184] For example, the ranks of members can be classified into Silver, Gold, Ruby, Sapphire, Emerald, Diamond, BR Top, etc.

[0185] As another example, membership ranks may be categorized into praise, service, donation, faith, hope, love, happiness, etc.

[0186] The allowance calculation unit (128) determines whether each member satisfies the conditions for receiving various allowances and calculates the amount of allowance to be paid to members who satisfy the conditions for receiving allowances.

[0187] The allowance calculation unit (126) may include, as illustrated in the block diagram of FIG. 3, a referral allowance calculation unit (1281), a cross-circulation referral allowance calculation unit (1282), a referral matching allowance calculation unit (1283), a cross-circulation sponsorship allowance calculation unit (1284), a matrix allowance calculation unit (1285), a matrix matching allowance calculation unit (1286), a leadership bonus calculation unit (1287), a leadership matching bonus calculation unit (1288), a global allowance calculation unit (1289), etc.

[0188] The recommendation allowance calculation unit (1281) calculates the recommendation allowance by applying a setting method based on the recommendation lineage chart. For example, the recommendation allowance may be calculated using the PV performance of the lower generation on the recommendation lineage chart, or it may be calculated in a different way.

[0189] The cross-circulation referral allowance calculation unit (1282) calculates the cross-circulation referral allowance by applying a setting method based on the cross-circulation referral lineage chart. For example, it can be calculated using the PV performance of the lower generation on the cross-circulation referral lineage chart. At this time, the PV performance of the avatar code placed on the cross-circulation referral lineage chart can be set to a certain amount (e.g., 100,000 PV).

[0190] The recommendation matching allowance calculation unit (1283) calculates the recommendation matching allowance by applying a setting method based on the recommendation lineage chart. For example, the recommendation matching allowance may be calculated at a predetermined ratio to the recommendation allowance of the lower generation on the recommendation lineage chart, or it may be calculated in a different way.

[0191] Additionally, the recommendation matching allowance calculation unit (1283) may calculate the recommendation matching allowance based on the cross-circulation recommendation lineage chart. For example, the recommendation matching allowance may be calculated at a predetermined ratio to the recommendation allowance of the lower generation on the cross-circulation recommendation lineage chart, or it may be calculated in a different way.

[0192] The cross-circulation sponsorship allowance calculation unit (1284) calculates the cross-circulation sponsorship allowance by applying a setting method based on the cross-circulation sponsorship lineage chart. For example, the cross-circulation sponsorship allowance can be calculated based on the cross-circulation sponsorship lineage chart and the PV performance of the lower group. In this case, the PV performance of the avatar code placed in the cross-circulation sponsorship lineage chart can also be set to a certain amount (e.g., 100,000 PV).

[0193] The matrix allowance calculation unit (1285) calculates the matrix allowance by applying a setting method based on the matrix lineage chart. For example, the matrix allowance may be calculated as an amount proportional to the number of personnel in the lower class based on the matrix lineage chart, or it may be calculated in a different way.

[0194] The matrix matching allowance calculation unit (1286) calculates the matrix matching allowance by applying a setting method based on the recommended genealogy chart. For example, the matrix matching allowance may be calculated at a predetermined ratio to the matrix allowance of the lower generation on the recommended genealogy chart, or it may be calculated in a different way.

[0195] The leadership bonus calculation unit (1287) calculates the leadership bonus to be paid to Silver or higher rank holders based on the recommendation lineage chart.

[0196] The leadership matching bonus calculation unit (1288) calculates a leadership matching bonus based on a recommendation lineage chart at a certain ratio to the leadership bonus of the lower generation.

[0197] The global bonus calculation unit (1289) calculates a global bonus that distributes a certain percentage (e.g., 10%) of the worldwide sales PV to the rank holders.

[0198] Each of the above allowance calculation units of the allowance calculation unit (128) may set payment conditions for various allowances (e.g., achieving standard PV performance, recommending one or more people, etc.) and calculate and pay allowances only to members who have achieved the payment conditions.

[0199] In addition, the allowance calculation unit (128) can pay the remaining amount to each member after deducting a certain percentage from the various allowances calculated.

[0200] Meanwhile, the compensation system according to an embodiment of the present invention can provide a logistics allowance calculated from offline logistics activities, a content allowance calculated from online activities, and a matrix allowance calculated using an avatar code, as shown in the conceptual diagram of FIG. 14.

[0201] Figures 15 and 16 illustrate the standard tables for calculating referral allowances and referral matching allowances, respectively, and the cross-circulation referral allowance and the referral matching allowance based thereon can also be calculated by applying these standard tables.

[0202] Figure 17 illustrates a standard table for calculating cross-circulation sponsorship allowances, and Figure 18 illustrates a standard table for calculating matrix allowances and matrix matching allowances.

[0203] Hereinafter, a compensation method according to an embodiment of the present invention will be described with reference to the flowchart of FIG. 19.

[0204] First, when a set settlement cycle (e.g., weekly, monthly, etc.) arrives, the allowance calculation unit (128) of the operation server (100) calculates various logistics allowances such as referral allowance, cross-circulation referral allowance, referral matching allowance, cross-circulation sponsorship allowance, leadership bonus, leadership matching bonus, and global bonus, as well as matrix allowance and online content allowance, according to the set criteria, and accumulates an amount of a certain percentage (e.g., a fixed percentage between 10% and 30%) of the calculated allowances. The amount accumulated in this way can be used as a source for various allowances such as matrix allowance, matrix matching allowance, cross-circulation sponsorship allowance, and cross-circulation referral allowance in the next settlement cycle. (ST11)

[0205] Next, when the set settlement cycle arrives, the operating server (100) calculates the business accumulation points for each member during the set period and determines the member ranking based on this.

[0206] In this case, if the accumulated business points are the same, priority should be assigned to new members, and among new members with the same accumulated business points, it is advisable to determine priority by applying different performance criteria. (ST12)

[0207] Next, calculate the commission accumulation amount or sales PV performance for each member during the set period, and generate each member's avatar code based on this. (ST13)

[0208] Next, the matrix genealogy, cross-circulation sponsorship genealogy, cross-circulation recommendation genealogy, etc. are generated using the avatar code.

[0209] A matrix lineage diagram can be generated by sequentially arranging the avatar codes of the 1st-ranked member with business accumulated points, the 2nd-ranked member, and the 3rd-ranked member starting from the top node, as exemplified in Fig. 6, while excluding every k-th avatar code of each member from the matrix lineage.

[0210] The cross-circulation sponsorship lineage diagram is generated by filling in the empty spaces in order from the upper node of the sponsorship lineage diagram with avatar codes that are not included in the matrix lineage diagram among each member's avatar codes, as exemplified in Fig. 7b.

[0211] Meanwhile, as explained earlier, the avatar codes of all members can be distributed alternately one by one across the matrix lineage and the cross-circulation sponsorship lineage without considering business accumulation points (performance points).

[0212] A cross-circulation recommendation pedigree is generated by placing avatar codes from each member's avatar codes that are not included in the matrix pedigree, as exemplified in FIG. 13b, as the first generation of the existing recommendation pedigree (i.e., codes directly recommended by the member). (ST14)

[0213] Next, the operation server (100) calculates various allowance amounts for each member according to a pre-set method. In particular, the operation server (100) calculates matrix allowances based on a matrix lineage and calculates matrix matching allowances based on a recommendation lineage chart. Additionally, the operation server (100) calculates cross-circulation sponsorship allowances using a cross-circulation sponsorship lineage chart containing avatar codes, while also calculating cross-circulation recommendation allowances using a cross-circulation recommendation lineage chart containing avatar codes. (ST15)

[0214] Next, when the allowance payment date arrives, the operating server (100) deducts a certain percentage (e.g., a fixed percentage between 10% and 30%) from all calculated allowance amounts to accumulate the allowance, and pays the remainder to each member's account. (ST16)

[0215] Although preferred embodiments of the present invention have been described above, the present invention is not limited thereto and may be implemented with various modifications or alterations during the specific application process.

[0216] For example, Figure 6 shows that when arranging avatar codes in a matrix lineage chart, all avatar codes of the first-ranked member with business accumulated points, all avatar codes of the second-ranked member, and all avatar codes of the third-ranked member are arranged sequentially, but the method of arranging avatar codes is not necessarily limited to this.

[0217] For example, a set number (e.g., 2) of avatar codes can be extracted from the avatar codes assigned to each member and sequentially placed into a matrix lineage chart from the member with the highest business accumulated points to the member with the lowest. This process can be repeated until all avatar codes generated during the cycle are placed into the matrix lineage chart. By generating a matrix lineage chart in this manner, even members with relatively low business accumulated points can have their avatar codes placed in the upper ranks of the matrix lineage chart, thereby increasing the likelihood of receiving more matrix allowances.

[0218] As such, the present invention may be implemented by modifying or altering it in various ways, and it is natural to assume that modified or altered embodiments fall within the scope of the rights of the present invention if they include the technical concept of the present invention disclosed in the claims set forth below.

[0219] [Explanation of the symbol]

[0220] 10: Member terminal 20: Offline store terminal

[0221] 30: Online marketing server 50: Communication network

[0222] 100: Compensation Plan Operation Server 110: Processor

[0223] 120: Memory 121: Business Accumulated Points Calculation Unit

[0224] 122: Avatar Code Generation Section 123: Matrix Genealogy Generation Section

[0225] 124: Cross-circulation Sponsorship Genealogy Generator 125: Recommendation Genealogy Generator

[0226] 126: Cross-Circulation Recommended Lineage Generation Section 127: Rank and Promotion Determination Section

[0227] 128: Allowance Calculation Sheet 1281: Recommendation Allowance Calculation Sheet

[0228] 1282: Cross-Circulation Referral Allowance Calculation Sheet 1283: Referral Matching Allowance Calculation Sheet

[0229] 1284: Cross-Circulation Sponsorship Allowance Calculator 1285: Matrix Allowance Calculator

[0230] 1286: Matrix Matching Allowance Calculator 1287: Leadership Bonus Calculator

[0231] 1288: Leadership Matching Bonus Calculator 1289: Global Bonus Calculator

[0232] 130: Input section 140: Output section 150: Communication section

[0233] 200: DB 210: Member DB 220: Referral Lineage DB

[0234] 230: Cross-circulation Recommendation Genealogy DB 240: Cross-circulation Sponsorship Genealogy DB

[0235] 250: Matrix Genealogy DB

Claims

1. A business cumulative point calculation unit that calculates business cumulative points per member by converting performance by performance item into a score; An avatar code generation unit that generates an avatar code distinguished from the member's actual code according to set criteria; A matrix lineage generation unit that generates a matrix lineage by arranging multiple avatar codes generated by an avatar code generation unit in the form of an n-ary tree (where n is an integer greater than 2) up to a set number of generations using a spillover method according to a set rank, wherein the matrix lineage is generated using some of the avatar codes among all members' avatar codes; A cross-circular sponsorship lineage generation unit that generates a cross-circular sponsorship lineage in which avatar codes excluded from the matrix lineage are filled from the top in a sponsorship lineage in the form of an m-ary tree (m is an integer greater than 2) containing the member's actual code; Matrix allowance calculation unit that calculates matrix allowance based on matrix lineage; A cross-circulation sponsorship allowance calculation unit that calculates cross-circulation sponsorship allowances based on the cross-circulation sponsorship lineage. A network marketing compensation system including 2. In Paragraph 1, A network marketing compensation system characterized in that the performance items used in the business cumulative point calculation unit include at least one of new member sales performance, referral performance, website visit performance, volunteer performance, and rank performance.

3. In Paragraph 2, A network marketing compensation system characterized in that, among the above performance items, the points allocated to new members are higher than the points allocated to the remaining items.

4. In Paragraph 1, A network marketing compensation system characterized in that, if the number of performance items used to calculate business cumulative points is k (where k is an integer greater than 1), the matrix lineage generation unit generates a matrix lineage by excluding every k-th avatar code from the total members' avatar codes.

5. In Paragraph 1, A network marketing compensation system characterized by the fact that if the number of performance items used to calculate business accumulated points is one, the matrix lineage generation unit generates a matrix lineage using odd-numbered avatar codes among all members' avatar codes, and the cross-circulation sponsorship lineage generation unit generates a cross-circulation sponsorship lineage using even-numbered avatar codes among all members' avatar codes.

6. In Paragraph 1, A network marketing compensation system characterized by the matrix lineage generation unit generating a matrix lineage using odd-numbered avatar codes among all members' avatar codes, and the cross-circulation sponsorship lineage generation unit generating a cross-circulation sponsorship lineage using even-numbered avatar codes among all members' avatar codes.

7. In Paragraph 1, A network marketing compensation system characterized by an avatar code generation unit determining the number of avatar codes for each member based on accumulated commissions or sales performance.

8. In Paragraph 1, A network marketing compensation system characterized by an avatar code generation unit assigning a set number of avatar codes to new members regardless of commission accumulation or sales performance.

9. In Paragraph 1, A network marketing system characterized by a matrix lineage generation unit that generates a matrix lineage by first placing the avatar codes of senior members based on accumulated business points, and then sequentially placing the avatar codes of junior members.

10. In Paragraph 1, A network marketing system characterized by a matrix lineage generation unit that generates a matrix lineage by repeatedly performing a process of extracting a set number of avatar codes from among the avatar codes assigned to each member and arranging them sequentially from the highest-ranking member based on accumulated business points to the lowest-ranking member.

11. In Paragraph 1, A recommendation lineage generation unit that generates a recommendation lineage representing direct recommendation relationships between members; A cross-circulation recommendation lineage generation unit that generates a cross-circulation recommendation lineage by placing an avatar code excluded from the matrix lineage into the first subordinate level of the corresponding member's recommendation lineage; Cross-circulation referral commission calculation unit that calculates cross-circulation referral commissions based on the cross-circulation referral lineage A network marketing compensation system including 12. In Paragraph 1, A network marketing compensation system characterized by a cross-circulating sponsorship lineage generation unit that continuously updates the cross-circulating sponsorship lineage by sequentially placing the actual codes of new members in the cross-circulating sponsorship lineage, while continuously updating the cross-circulating sponsorship lineage by filling in the empty spaces of the cross-circulating sponsorship lineage with avatar codes when an avatar code is generated.

13. Step of calculating the allowance to be paid to each member; Step of accumulating a set percentage from the calculated allowance; A step of calculating business accumulation points for each member by converting performance by performance item into a score at set intervals, and generating an avatar code that is distinguished from the member's actual code according to set criteria; A step of generating a matrix lineage by arranging avatar codes in the form of an n-ary tree (where n is an integer greater than 2) according to a set rank using a spillover method up to a set number of generations, wherein the matrix lineage is generated using some of the avatar codes from the total members' avatar codes; A step of generating a cross-circular sponsorship lineage in which avatar codes excluded from the matrix lineage are filled from the top in a sponsorship lineage in the form of an m-ary tree (m is an integer greater than 2) containing the member's actual code; The step of calculating matrix allowances based on the matrix lineage and calculating cross-circulation sponsorship allowances based on the cross-circulation sponsorship lineage. Network marketing compensation methods including 14. In Paragraph 13, After the step of generating the above matrix lineage, A step of generating a recommendation lineage representing direct recommendation relationships between members, while generating a cross-circulating recommendation lineage by placing avatar codes excluded from the matrix lineage as the first subordinate to the member's recommendation lineage, and The step of calculating cross-circulation referral commissions based on the cross-circulation referral lineage. A network marketing compensation method characterized by including

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