This disclosure provides a product retrieval method, apparatus, device, and medium based on permission configuration, comprising: receiving a
data query request from a user for preset product content; responding to the user's
data query request for preset product content by obtaining the user's identity permission field;
parsing the specific permission parameters included in the user's identity permission field to obtain user permission parameters; mapping the user permission parameters through a preset permission-filter mapping relationship to obtain
data filtering conditions for the product content in the product
database corresponding to the user; and determining the target product content to be displayed to the user from the product
database according to the
data filtering conditions corresponding to the user; the target product content includes: preset product content, or preset product content and other product content, or other product content. This effectively improves
data retrieval efficiency.