The application provides a preparation method and application of a high near-
infrared reflective red
pigment. 1‑x RE x O5; wherein RE is at least one selected from La, Ce, Pr, Nd, Sm, Eu, Gd, Dy, Y, Tm, Yb and Lu. The red
pigment is obtained by
doping with a
rare earth element RE and using a high-temperature
solid-
phase synthesis method, so that the a* range of the red
pigment is changed, and the redness and near-
infrared reflectivity of the red pigment are improved.