Media information push method and device

Abstract

The embodiment of the invention discloses a media information pushing method and device. The media information pushing method can comprise the following steps: receiving an information pushing request sent from a client side, and obtaining the characteristic information of a user according to user identification contained in the pushing request; comparing the attribute of each piece of media information with the characteristic information of the user to calculate the first matching value of each piece of media information, and confirming the media information of which the first matching value is greater than a preset value as media information to be analyzed; comparing the historical interaction data of the media information to be analyzed with the characteristic information of the user to calculate the second matching value of the media information to be analyzed, and confirming the media information of which the sum of the first matching value and the second matching value is highest as media information to be pushed; and pushing the media information to be pushed to the client side. By use of the media information pushing method and device, information pushing accuracy and information popularization effectiveness can be improved.

Description

Technical field

[0001] The present invention relates to the field of Internet technology, and more particularly to a media information push method and apparatus.Background technique

[0002] Network video has been used in high-definition, on-demand, with the characteristics of the stop, which has been used for most netizens, which is not only applied to usual recreation, but also has been widely used in the work. At the same time, more and more information push services have also been provided during network video playback, including online advertising push, etc.

[0003] In the case of push advertising, there are two main ways to push advertisements: the first is the basic advertising method, that is, when you need to play an advertisement, the server is played to the client according to the previously arranged fixed playlist. Push advertising information in the video. The other is that the server is embedded in the client's network video by simply analyzing the content tag of the video play...

Examples

no. 1 example

[0040]figure 1 It is a flow chart of the media information push method provided by the first embodiment of the present invention. The embodiment of the present invention is applied to the following scenarios: When the network video client opens a video or when a video is being viewed, it is playing network video, the network video server will send media information according to the acquired user feature information (such as advertisements. Push to the client, if the push media information is media information that is more interested, the user will click on the media information. If the user is more satisfied with the goods in the media information, the user can choose to purchase this product, so that Improve the accuracy of information push and the effectiveness of information promotion.

[0041]Based on the above application scenarios, please refer tofigure 1 The media information push method of this embodiment can include steps 11-14 below.

[0042]Step 11, receive the information push...

no. 2 example

[0078]Figure 4 It is a flow chart of the media information push method according to the second embodiment of the present invention. PleaseFigure 4 The primary difference from the second embodiment and the first embodiment is that it includes:

[0079]Step 41 gets the personal information contained in the user's login account and saves.

[0080]The above personal information is the user's feature information, and personal information can provide basic information such as user's age, gender, education, location, birthplace, hobby, etc. based on third-party software. The personal basic information included in the social account can be logged in to the network video website for a social account of QQ or WeChat. The server obtains the user's personal information at a timely log in to the client and scheduled the update. Further, you can set the personal information type acquisition of the server as needed, such as at least the age, gender and academic qualifications of the user.

[0081]Step 42: ...

no. 3 example

[0086]Figure 5 It is a flow chart of the media information push method provided by the third embodiment of the present invention. PleaseFigure 5 The main difference from the third embodiment and the first embodiment is that step 14 includes:

[0087]Step 51, if the user clicks on the pushed media information, the feature information of the user is saved as interactive data of the pushed media information.

[0088]When the media information is pushed to the client, the user can see the media information in the play interface of the video, and click on the media information as needed. At this time, if the user clicks on the pushed media information, the user will The feature information is saved as interactive data for the pushed media information.

[0089]Step 52: Analysis of all interactive data of the media information to generate historical interactive data of the media information.

[0090]The same media information can be pushed to different users, and therefore, a media information can hav...

Technical field

[0001] The present invention relates to the field of Internet technology, and more particularly to a media information push method and apparatus.Background technique

[0002] Network video has been used in high-definition, on-demand, with the characteristics of the stop, which has been used for most netizens, which is not only applied to usual recreation, but also has been widely used in the work. At the same time, more and more information push services have also been provided during network video playback, including online advertising push, etc.

[0003] In the case of push advertising, there are two main ways to push advertisements: the first is the basic advertising method, that is, when you need to play an advertisement, the server is played to the client according to the previously arranged fixed playlist. Push advertising information in the video. The other is that the server is embedded in the client's network video by simply analyzing the content tag of the video play...

Examples

no. 1 example

[0040]figure 1 It is a flow chart of the media information push method provided by the first embodiment of the present invention. The embodiment of the present invention is applied to the following scenarios: When the network video client opens a video or when a video is being viewed, it is playing network video, the network video server will send media information according to the acquired user feature information (such as advertisements. Push to the client, if the push media information is media information that is more interested, the user will click on the media information. If the user is more satisfied with the goods in the media information, the user can choose to purchase this product, so that Improve the accuracy of information push and the effectiveness of information promotion.

[0041]Based on the above application scenarios, please refer tofigure 1 The media information push method of this embodiment can include steps 11-14 below.

[0042]Step 11, receive the information push...

no. 2 example

[0078]Figure 4 It is a flow chart of the media information push method according to the second embodiment of the present invention. PleaseFigure 4 The primary difference from the second embodiment and the first embodiment is that it includes:

[0079]Step 41 gets the personal information contained in the user's login account and saves.

[0080]The above personal information is the user's feature information, and personal information can provide basic information such as user's age, gender, education, location, birthplace, hobby, etc. based on third-party software. The personal basic information included in the social account can be logged in to the network video website for a social account of QQ or WeChat. The server obtains the user's personal information at a timely log in to the client and scheduled the update. Further, you can set the personal information type acquisition of the server as needed, such as at least the age, gender and academic qualifications of the user.

[0081]Step 42: ...

no. 3 example

[0086]Figure 5 It is a flow chart of the media information push method provided by the third embodiment of the present invention. PleaseFigure 5 The main difference from the third embodiment and the first embodiment is that step 14 includes:

[0087]Step 51, if the user clicks on the pushed media information, the feature information of the user is saved as interactive data of the pushed media information.

[0088]When the media information is pushed to the client, the user can see the media information in the play interface of the video, and click on the media information as needed. At this time, if the user clicks on the pushed media information, the user will The feature information is saved as interactive data for the pushed media information.

[0089]Step 52: Analysis of all interactive data of the media information to generate historical interactive data of the media information.

[0090]The same media information can be pushed to different users, and therefore, a media information can hav...

Images