Information generation method and device

Abstract

The disclosed embodiment discloses an information generation method and device, including extracting attribute information for different types of historical creative material data after acquiring historical creative material data, and obtaining standard SKU information corresponding to different types of creative material data; extracting preset object information contained in the historical creative material data for each type of historical creative material data; establishing a mapping relationship between each standard SKU information and the preset object information; in response to acquiring the creative material to be priced, determining the corresponding target preset object information based on the mapping relationship, and determining the price of the creative material to be priced based on the price data in the target preset object information. The quantification of creative materials and the automated and standardized pricing of creative materials are realized, and the pricing efficiency of creative materials is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of data processing technology, and in particular to an information generation method and device. Background Art

[0002] Creative materials are non-standard products in the advertising industry, and the pricing of creative materials is still done manually. When there are a large number of creative materials that need to be priced, the pricing efficiency of manual pricing is very low, and the labor cost is also huge. At the same time, the pricing of creative materials is very difficult because it varies based on the experience of the creator of the material, the effect of the brand's delivery, and the customer's standards. Summary of the invention

[0003] The main purpose of the present disclosure is to provide an information generation method and device to solve the technical problem of being unable to perform standardized pricing on creative materials.

[0004] In order to achieve the above-mentioned purpose, according to the first aspect of the present disclosure, there is provided an information generation method, comprising: after acquiring historical creative material data, extracting attribute information for different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data; for each type of the historical creative material data, respectively extracting the preset object information contained in the historical creative material data; wherein the preset object information includes price data of the preset object; establishing a mapping relationship between each of the standard SKU information and the preset object information; in response to acquiring the creative material to be priced, determining the corresponding target preset object information based on the mapping relationship, so as to determine the price of the creative material to be priced based on the price data in the target preset object information.

[0005] Optionally, the method further comprises: detecting whether the preset object information is changed; if the preset object information is changed, adjusting the mapping relationship in real time.

[0006] Optionally, in response to obtaining the creative material to be priced, determining the corresponding target preset object information based on the mapping relationship includes: in response to obtaining the creative material to be priced, determining the type of the creative material to be priced; based on the type, determining the target standard SKU information corresponding to the creative material to be priced; based on the mapping relationship and the target standard SKU information, determining the preset object information mapped to the target standard SKU information.

[0007] Optionally, detecting whether the preset object information is changed, and if the preset object information is changed, adjusting the mapping relationship in real time includes: detecting whether the preset object information is added, merged, split, and / or deleted; if new preset object information is added, mapping the newly added preset object information with the existing standard SKU information; if the preset object information is merged, mapping the merged preset object information and the standard SKU information mapped to the preset object information before the merge; if the preset object information is split, mapping the split preset object information and the standard SKU information mapped to the preset object information before the split, respectively; if the preset object information is deleted, deleting the pre-established mapping relationship.

[0008] Optionally, the method further includes: constructing a SKU database based on the different types of creative material data and the corresponding standard SKU information; after respectively extracting the preset object information contained in the historical creative material data, the method further includes: establishing an information library of preset objects based on the preset object information.

[0009] Optionally, based on the price data in the target preset object information, determining the price of the creative material to be priced includes: calculating the cost price data in the target preset object information and the target price data in the target preset object information according to a preset calculation strategy to obtain the price of the creative material to be priced.

[0010] According to a second aspect of the present disclosure, there is provided an information generating device, comprising: a first extraction unit, configured to extract attribute information for different types of historical creative material data after acquiring historical creative material data, so as to obtain standard SKU information corresponding to the different types of creative material data; a second extraction unit, configured to extract preset object information contained in the historical creative material data for each type of the historical creative material data, respectively; wherein the preset object information comprises price data of the preset object; a mapping unit, configured to establish a mapping relationship between each of the standard SKU information and the preset object information; a determination unit, configured to determine the target preset object information corresponding to the creative material to be priced based on the mapping relationship in response to acquiring the creative material to be priced, so as to determine the price of the creative material to be priced based on the price data in the target preset object information.

[0011] Optionally, the device further includes: a detection unit configured to detect whether the preset object is changed; and an adjustment unit configured to adjust the mapping relationship in real time if the preset object information is changed.

[0012] According to a third aspect of the present disclosure, a computer-readable storage medium is provided, storing computer instructions, wherein the computer instructions are used to enable the computer to execute the information generating method described in any one of the embodiments of the first aspect.

[0013] According to a fourth aspect of the present disclosure, an electronic device is provided, comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor executes the information generation method described in any one of the first aspects.

[0014] The information generation method and device of the disclosed embodiment include, after acquiring historical creative material data, extracting attribute information for different types of historical creative material data, obtaining standard SKU information corresponding to different types of creative material data; extracting preset object information contained in the historical creative material data for each type of historical creative material data; wherein the preset object information includes price data of the preset object; establishing a mapping relationship between each standard SKU information and the preset object information; in response to acquiring the creative material to be priced, determining the corresponding target preset object information based on the mapping relationship, so as to determine the price of the creative material to be priced based on the price data in the target preset object information. By first determining the standard SKU information and the creative material preset object information for different types of creative materials, and then establishing a mapping relationship between the two, when determining the pricing of any creative material, the corresponding standard SKU information can be determined first, and then the corresponding target preset object information can be determined based on the mapping relationship, so as to finally determine the standard pricing of the creative material. The quantification of creative materials and the automatic and standardized pricing of creative materials are realized, the pricing efficiency of creative materials is improved, and the technical problems of the inability to automatically and standardizedly price creative materials and the low pricing efficiency of manual pricing in the related technology are solved. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] In order to more clearly illustrate the specific embodiments of the present disclosure or the technical solutions in the prior art, the drawings required for use in the specific embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0016] Figure 1 is a flow chart of an information generating method according to an embodiment of the present disclosure;

[0017] Figure 2is a structural diagram of an information generating device according to an embodiment of the present disclosure.

[0018] Figure 3 is a schematic diagram of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION

[0019] In order to enable those skilled in the art to better understand the scheme of the present disclosure, the technical scheme in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, not all of the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by ordinary technicians in the field without creative work should fall within the scope of protection of the present disclosure.

[0020] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so as to describe the embodiments of the present disclosure described herein. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device that includes a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0021] It should be noted that, in the absence of conflict, the embodiments and features in the embodiments of the present disclosure may be combined with each other. The present disclosure will be described in detail below with reference to the accompanying drawings and in combination with the embodiments.

[0022] According to an embodiment of the present disclosure, a method for generating information is provided, such as Figure 1 As shown, the method includes the following steps 101 to 104:

[0023] Step 101: after acquiring the historical creative material data, extracting attribute information of different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data.

[0024] In this embodiment, the types of creative materials may include but are not limited to graphic creative types, long image types, short video types, etc. After obtaining the historical creative material data, the type of the historical creative material data can be automatically determined first, and then the attribute information of the different types of historical creative material data can be extracted. The same type of creative material data can be extracted according to the same attributes to obtain attribute information, which is the standard SKU information. For example, for the creative material of the short video type, the SKU information finally extracted may include but is far from limited to the information corresponding to the name, the information corresponding to the simple description, the information corresponding to the example image, the creative type, complexity, platform, channel and other label information, the creation cycle information, the estimated price range information, etc. A standard SKU library can be established based on the determined SKU information, in which the same type of creative material can correspond to the same SKU; different types of creative materials can correspond to different SKUs.

[0025] Specifically, the type of creative material data can be marked in advance, and then the historical creative material data type can be automatically determined by tag recognition. At the same time, the creative material is marked in advance according to the preset attributes and attribute values. When extracting the attribute information of the historical material, the tag can be read and identified to obtain the attribute information under the preset attribute, so as to realize the extraction of the attribute information of the creative material.

[0026] Step 102: for each type of the historical creative material data, respectively extract the preset object information contained in the historical creative material data; wherein the preset object information includes price data of the preset object.

[0027] In this embodiment, different types of creative materials may include multiple identical or different preset object information. The preset object information cost includes but is not limited to the objects required to complete the creative materials and the cost information of each object (which may be collectively referred to as the standard minimum purchasing unit). The cost information of each object may correspond to multiple cost information based on the different attributes of the object.

[0028] For example, taking the creation of short videos as an example, the objects required for the creation of short videos may include scenery, lighting equipment, directors, models, various props, etc.; and each object may correspond to different cost information, and each object may be extracted with different attribute information, as well as different costs corresponding to different attribute information. For example, if the object is a model, the corresponding attribute information may include but is not limited to "head", "first-line model", "shooting time", etc. Different attribute information may correspond to different cost information. The creative materials of the plane type may also include the same or different objects mentioned above, and each object may include the same or different attribute information. A library of preset object information may be established based on the preset object information.

[0029] For ease of understanding, taking a short video type creative material as an example, it should be understood that the preset object information in this embodiment is "standardized" information for the same type of creative material, that is, if the creative material belongs to the same type, then the corresponding SKU and SKU mapping preset object information are standardized. The following examples are only for the sake of understanding the meaning of the preset object information (i.e., what the preset object information can be).

[0030] For example, if you need to use short video creative materials to advertise a gas stove for kitchenware products, then in the video, the content of the material is "Star A" opening the prop "refrigerator" in the "kitchen" scene, taking out the prop "fish", and turning on the "gas stove" to steam the fish. In this creative material type, the preset objects may include "venue", "first-line star A", "double-door refrigerator", and for the preset objects, the preset object information may include corresponding price data, such as "rental fee for a 100 square meter venue", "rental fee for lighting for a 100 square meter venue", "venue usage time fee", "first-line model hourly fee", "kitchen prop usage fee".

[0031] Specifically, when extracting the preset object information, the preset object information may be marked in advance, and then the label is read and identified, and the corresponding information is collected.

[0032] Step 103: Establish a mapping relationship between each of the standard SKU information and the preset object information.

[0033] In this embodiment, after obtaining the standard SKU information and preset object information, a mapping relationship can be established. The mapping relationship can be a many-to-many association relationship, that is, one SKU can correspond to multiple preset object information, and one preset object information can correspond to multiple SKUs.

[0034] Step 104: In response to obtaining the creative material to be priced, determining the corresponding target preset object information based on the mapping relationship, so as to determine the price of the creative material to be priced based on the price data in the target preset object information.

[0035] In this embodiment, when pricing creative materials, after acquiring the material, all corresponding preset object information can be determined based on the mapping relationship. The combination of all preset object information is the target preset object information. Based on the price data in each preset object, the price data of the target preset object is determined.

[0036] As an optional implementation method of this embodiment, in response to obtaining the creative material to be priced, determining the corresponding target preset object information based on the mapping relationship includes: in response to obtaining the creative material to be priced, determining the type of the creative material to be priced; based on the type, determining the target standard SKU information corresponding to the creative material to be priced; based on the mapping relationship and the target standard SKU information, determining the preset object information mapped to the target standard SKU information.

[0037] In this optional implementation, the type of the creative material may be identified first, and then after the type is determined, the standard SKU information corresponding to the type may be extracted; finally, based on the mapping relationship, the preset object information may be determined.

[0038] Specifically, the technical means used for identifying the type of creative materials can adopt a variety of technical means, which may include automatically (or manually) marking a large number of creative materials to be priced to identify their types. When performing type identification, the type of the creative material to be priced is determined by identifying the label. The file format (data) type of the creative material can also be automatically identified to determine its corresponding type. Undisclosed technical means can also be used for type identification, which is not limited here.

[0039] When extracting the standard SKU information of the creative material to be priced, the publicly available information collection technology can be used to collect the corresponding standardized SKU information and the information of the standardized preset object. Information collection can also be performed using future undisclosed technical means. This is not limited here.

[0040] As an optional implementation manner of this embodiment, the method further includes: detecting whether the preset object information is changed; if the preset object information is changed, adjusting the mapping relationship in real time.

[0041] In this optional implementation, the checker can be used to detect whether the preset object information has been changed. If it has been changed, the mapping relationship with the standard SKU needs to be adjusted. For example, if "scenery" is changed to "lighting" and "background board", the mapping relationship between "scenery" and the corresponding initial standard SKU is changed to the mapping relationship between "lighting" and "background board" and the initial standard SKU under the adjustment of the adjuster.

[0042] Specifically, the checker may be a detection code block of the logic of internal preset data checking. When the checker is called, it will be triggered to query the historical data and historical mapping relationship of the preset object information in the database.

[0043] As an optional implementation method of this embodiment, detecting whether the preset object information is changed, and if the preset object information is changed, adjusting the mapping relationship in real time includes: detecting whether the preset object information is added, merged, split, and / or deleted; if new preset object information is added, mapping the newly added preset object information with the existing standard SKU information; if the preset object information is merged, mapping the merged preset object information and the standard SKU information mapped to the preset object information before the merge; if the preset object information is split, mapping the split preset object information and the standard SKU information mapped to the preset object information before the split respectively; if the preset object information is deleted, deleting the pre-established mapping relationship.

[0044] In this optional implementation, the change of preset object information may include adding, splitting, merging, deleting, etc. If preset object information a1 is added, a1 is mapped with the existing standard SKU (the process of establishing the mapping relationship can be achieved by an automated method, for example, the model of the mapping relationship can be determined by a machine learning algorithm to decide which standard SKU to establish the mapping relationship with. It can also be determined by manual selection. Once the mapping object is determined, the mapping relationship is changed); when the preset object information is split from a into a1, a2, ...an (or more), the SKU mapped with a is checked, and a1, a2, ...an is mapped with the standard SKU mapped by a. When the preset object information is merged from a1, a2, ...an into a, the SKUs mapped with a1, a2, ...an are checked, and a is remapped with them. When the preset object information a is deleted, its mapping relationship with the standard SKU is deleted.

[0045] It can be understood that the change of the mapping relationship can be achieved by changing the association table in the two entity tables.

[0046] As an optional implementation method of this embodiment, a SKU database is constructed based on the different types of creative material data and the corresponding standard SKU information; after respectively extracting the preset object information contained in the historical creative material data, the method also includes: establishing an information library of preset objects based on the preset object information.

[0047] In this optional implementation, a standard SKU library can be established based on the determined SKU information, in which the same type of creative materials can correspond to the same SKU; different types of creative materials can correspond to different SKUs. This process is to structure the obtained standard SKU information, define the SKU database according to the attributes, and input the standard SKU information into the SKU database.

[0048] Based on the preset object information, a library of preset object information can be established. This process is to structure the obtained preset object information, define a database of preset objects according to attributes, and input the preset object information into the database of preset objects.

[0049] When establishing a mapping relationship, a many-to-many relationship between the standard SKU and the preset object information can establish an association table between the two entity tables to associate the two entity tables.

[0050] As an optional implementation method of this embodiment, determining the price of the creative material to be priced based on the price data in the target preset object information includes: calculating the cost price data in the target preset object information and the target price data in the target preset object information according to a preset calculation strategy to obtain the price of the creative material to be priced.

[0051] In this optional implementation, the price determination can be used in the scenario where the price data may include cost price data and sales price data. According to the standard SKU to which the creative material belongs, a combination of mapped standard minimum purchasing units (target preset object information) is determined. Each preset object information may correspond to cost data, and the cost price can be obtained by summing up the various cost data in the combination; similarly, the sales price can be obtained by summing up the various sales data in the combination. In this scenario, the target pricing can be determined, which can be determined by taking the summed average of the two.

[0052] It is understandable that the price type (eg, cost, sales) of the preset object information may be changed according to pricing requirements, so that when faced with different pricing requirements, different pricing may be determined based on the determined target preset object information.

[0053] In one application scenario, when creating creative materials, the creator determines the associated standard minimum purchase unit combination based on the standard SKU to which the creative materials belong, and then allows the material creator to use the standard minimum purchase unit combination to make a quotation. Similarly, the standard minimum purchase unit combination is used to quote brand customers.

[0054] The above embodiment realizes the quantification of creative materials, and realizes automated and standardized pricing based on the quantified materials, thereby improving the pricing efficiency of creative materials and reducing the difficulty of pricing creative materials. It solves the problem that different creative materials are difficult to quantify due to differences in the experience of the material creators, the brand delivery effects, customer standards, etc., and multiple creative materials are bundled together for a unified quotation, making it impossible to accurately distinguish and quantify the pricing of a single type of creative material.

[0055] It should be noted that the steps shown in the flowcharts of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and that, although a logical order is shown in the flowcharts, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0056] According to an embodiment of the present disclosure, a device for implementing the above information generation method is also provided, such as Figure 2 As shown, the device includes: a first extraction unit 201, which is configured to extract attribute information for different types of historical creative material data after acquiring historical creative material data, and obtain standard SKU information corresponding to the different types of creative material data; a second extraction unit 202, which is configured to extract preset object information contained in the historical creative material data for each type of historical creative material data; wherein the preset object information includes price data of the preset object; a mapping unit 203, which is configured to establish a mapping relationship between each of the standard SKU information and the preset object information; a determination unit 204, which is configured to determine the corresponding target preset object information based on the mapping relationship in response to acquiring the creative material to be priced, so as to determine the price of the creative material to be priced based on the price data in the target preset object information.

[0057] As an optional implementation of this embodiment, the device further includes: a detection unit configured to detect whether the preset object is changed; and an adjustment unit configured to adjust the mapping relationship in real time if the preset object information is changed.

[0058] The present disclosure provides an electronic device, such as Figure 3 As shown, the electronic device includes one or more processors 31 and a memory 32. Figure 3 A processor 31 is taken as an example.

[0059] The controller may further include: an input device 33 and an output device 34 .

[0060] The processor 31, the memory 32, the input device 33 and the output device 34 may be connected via a bus or other means. Figure 3 The example of connecting through bus is taken in the following.

[0061] The processor 31 may be a central processing unit (CPU). The processor 31 may also be other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or a combination of the above chips. A general-purpose processor may be a microprocessor or the processor may be any conventional processor.

[0062] The memory 32 is a non-transitory computer-readable storage medium that can be used to store non-transitory software programs, non-transitory computer executable programs and modules, such as program instructions / modules corresponding to the control method in the embodiment of the present disclosure. The processor 31 executes various functional applications and data processing of the server by running the non-transitory software programs, instructions and modules stored in the memory 32, that is, the information generation method of the above method embodiment is realized.

[0063] The memory 32 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application required for at least one function; the data storage area may store data created according to the use of a processing device operated by the server, etc. In addition, the memory 32 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other non-volatile solid-state storage device. In some embodiments, the memory 32 may optionally include a memory remotely arranged relative to the processor 31, and these remote memories may be connected to a network connection device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0064] The input device 33 can receive input digital or character information, and generate key signal input related to user settings and function control of the processing device of the server. The output device 34 can include display devices such as a display screen.

[0065] One or more modules are stored in the memory 32, and when executed by one or more processors 31, the execution is as follows: Figure 1 The method shown.

[0066] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment method can be implemented by instructing the relevant hardware through a computer program, and the program can be stored in a computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned motor control methods. Among them, the storage medium can be a disk, an optical disk, a read-only memory (ROM), a random access memory (RAM), a flash memory, a hard disk (HDD) or a solid-state drive (SSD), etc.; the storage medium can also include a combination of the above-mentioned types of memory.

[0067] Although the embodiments of the present disclosure have been described in conjunction with the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. A method for generating information, characterized in that: include: After acquiring the historical creative material data, extracting attribute information of different types of historical creative material data to obtain standard SKU information corresponding to the different types of creative material data. The types of creative materials include graphic creative type, long image type, and short video type. Creative materials of the same type correspond to the same SKU. For each type of the historical creative material data, the preset object information contained in the historical creative material data is extracted respectively; wherein the preset object information includes price data of the preset object, the preset object is an object required to complete the creative material, and different attributes of each object correspond to multiple cost information, wherein the type of the creative material data is marked in advance, and then the historical creative material data type is automatically determined by label recognition, the creative material is marked in advance according to the preset attributes and attribute values, and when extracting the attribute information of the historical material, the label is read and identified to obtain the attribute information under the preset attribute, so as to realize the extraction of the attribute information of the creative material; Establish a mapping relationship between each of the standard SKU information and the preset object information, wherein one SKU corresponds to one or more preset object information; when establishing the mapping relationship, a many-to-many relationship between the standard SKU and the preset object information is established, and an association table is established between the two entity tables to associate the two entity tables; In response to obtaining the creative material to be priced, determining the target preset object information corresponding to the creative material to be priced based on the mapping relationship, so as to determine the price of the creative material to be priced based on the price data in the target preset object information, including: in response to obtaining the creative material to be priced, determining the type of the creative material to be priced; based on the type, determining the target standard SKU information corresponding to the creative material to be priced; based on the mapping relationship and the target standard SKU information, determining the preset object information mapped by the target standard SKU information; The method further includes: detecting whether the preset object information is changed; if the preset object information is changed, adjusting the mapping relationship in real time, wherein detecting whether the preset object information is added, merged, split, and / or deleted; if the preset object information is added, mapping the added preset object information with the existing standard SKU information; if the preset object information is merged, mapping the merged preset object information and the standard SKU information mapped to the preset object information before the merge; if the preset object information is split, mapping the split preset object information and the standard SKU information mapped to the preset object information before the split respectively; if the preset object information is deleted, deleting the pre-established mapping relationship, wherein when the preset object information is split from a into a1, a2, ... an, checking the SKU mapped with a, and establishing a mapping relationship between a1, a2, ... an and the standard SKU mapped with a; when the preset object information is merged from a1, a2, ... an into a, checking the SKUs respectively mapped with a1, a2, ... an, and re-mapping a with it; when the preset object information a is deleted, deleting its mapping relationship with the standard SKU.

2. The information generation method according to claim 1, characterized in that: After obtaining the standard SKU information corresponding to the different types of creative material data, the method further includes: Building a SKU database based on the different types of creative material data and the corresponding standard SKU information; After respectively extracting the preset object information contained in the historical creative material data, the method further includes: establishing an information library of preset objects based on the preset object information.

3. The information generation method according to claim 2, characterized in that: The determining the price of the to-be-priced creative material based on the price data in the target preset object information includes: The cost price data in the target preset object information and the target price data in the target preset object information are calculated according to a preset calculation strategy to obtain the price of the creative material to be priced.

4. An information generating device, characterized in that: include: The first extraction unit is configured to extract attribute information of different types of historical creative material data after acquiring the historical creative material data, and obtain standard SKU information corresponding to the different types of creative material data, where the types of creative materials include graphic creative types, long image types, and short video types, and the same type of creative materials corresponds to the same SKU; The second extraction unit is configured to extract the preset object information contained in the historical creative material data for each type of the historical creative material data; wherein the preset object information includes price data of the preset object, the preset object is an object required to complete the creative material, and different attributes of each object correspond to multiple cost information, wherein the type of the creative material data is pre-labeled, and then the type of the historical creative material data is automatically determined by label recognition, the creative material is pre-labeled according to the preset attributes and attribute values, and when extracting the attribute information of the historical material, the label is read and identified to obtain the attribute information under the preset attribute, so as to realize the extraction of the attribute information of the creative material A mapping unit is configured to establish a mapping relationship between each of the standard SKU information and the preset object information, wherein one SKU corresponds to one or more preset object information; when establishing the mapping relationship, a many-to-many relationship between the standard SKU and the preset object information is established, and an association table is established between the two entity tables to associate the two entity tables; The determining unit is configured to, in response to obtaining the creative material to be priced, determine the target preset object information corresponding thereto based on the mapping relationship, so as to determine the price of the creative material to be priced based on the price data in the target preset object information, including: in response to obtaining the creative material to be priced, determining the type of the creative material to be priced; determining the target standard SKU information corresponding to the creative material to be priced based on the type; determining the preset object information mapped to the target standard SKU information based on the mapping relationship and the target standard SKU information; The device further comprises: a detection unit configured to detect whether the preset object is changed; an adjustment unit configured to adjust the mapping relationship in real time if the preset object information is changed, wherein it is detected whether the preset object information is added, merged, split, and / or deleted; if the preset object information is added, the added preset object information is mapped with the existing standard SKU information; if the preset object information is merged, the merged preset object information and the standard SKU information mapped to the preset object information before the merge are mapped; if the preset object information is split, the split preset object information is respectively mapped with the existing standard SKU information; The information of the preset object is mapped to the standard SKU information mapped to the preset object information before the split; if the preset object information is deleted, the pre-established mapping relationship is deleted, wherein, when the preset object information is split from a into a1, a2, ...an, the SKU mapped with a is checked, and a mapping relationship is established between a1, a2, ...an and the standard SKU mapped with a; when the information of the preset object is merged from a1, a2, ...an into a, the SKUs mapped with a1, a2, ...an are checked, and a is re-mapped with it; when the preset object information a is deleted, its mapping relationship with the standard SKU is deleted.

5. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable the computer to execute the information generation method according to any one of claims 1 to 3.

6. An electronic device, characterized in that: include: at least one processor; And a memory communicatively connected to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor executes the information generation method described in any one of claims 1-3.

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