Advertising information delivery method, device, equipment and storage medium capable of tracking orders

Abstract

The present invention discloses a method, device, equipment and storage medium for advertising information delivery that can track orders, which is applied to the server side. The method includes: according to the link address of the advertising delivery landing page sent by the client, obtaining the product data of the current advertising delivery landing page, and sending the product data to the client; receiving the page data sent by the client based on the product data, the page data includes user data, fingerprint data, and request time; receiving order data from a third-party server, matching and tracking the order data with the page data to obtain target matching data; determining the target delivery engine side according to the target matching data and the page data tracking, and returning the target matching data to the corresponding target delivery engine side. In the process of advertising delivery, the order data is returned to the delivery engine side to form a closed loop, which effectively improves the accuracy of the delivery engine side in establishing the advertising delivery model.

Description

Technical Field

[0001] The present invention relates to the field of information push technology, and in particular to an order-trackable advertising information delivery method, device, equipment and storage medium. Background Art

[0002] Currently, in the advertising industry, advertising data is stored in delivery engines such as Bytedance and Kuaishou, while order data is stored on e-commerce platforms such as Taobao, Tmall, Pinduoduo, and JD.com. The delivery data and order data are disconnected, and no closed loop is formed. After e-commerce advertisers place advertisements, they cannot use the completed order data to promptly send it back to the delivery engine to build a more accurate model. Summary of the invention

[0003] The embodiments of the present invention provide an advertising information delivery method, device, equipment and storage medium that can track orders, aiming to solve the problem in the prior art that data cannot form a closed loop during the advertising delivery process and cannot use the transaction order data to be promptly fed back to the delivery engine to establish an accurate advertising delivery model.

[0004] In order to solve the above problems, in a first aspect, an embodiment of the present application provides an advertising information delivery method capable of tracking orders, which is applied to the server side and includes:

[0005] According to the link address of the advertisement delivery landing page sent by the client, obtain the product data of the current advertisement delivery landing page, and send the product data to the client;

[0006] Receiving page data sent by the client based on the commodity data, the page data including user data, fingerprint data, and request time;

[0007] Receiving order data from a third-party server, and matching and tracking the order data with the page data to obtain target matching data;

[0008] The target delivery engine end is determined according to the target matching data and the page data tracking, and the target matching data is transmitted back to the corresponding target delivery engine end.

[0009] In a second aspect, an embodiment of the present application provides an advertising information delivery device capable of tracking orders, comprising:

[0010] A product data acquisition unit, configured to acquire product data of a current advertising landing page according to a link address of the advertising landing page sent by a client, and send the product data to the client;

[0011] A page data receiving unit, configured to receive page data sent by the client based on the commodity data, wherein the page data includes user data, fingerprint data, and request time;

[0012] A target matching data acquisition unit, configured to receive order data from a third-party server, and match and track the order data with the page data to obtain target matching data;

[0013] The target delivery engine end tracking and feedback unit is used to track and determine the target delivery engine end according to the target matching data and the page data, and feedback the target matching data to the corresponding target delivery engine end.

[0014] In a third aspect, an embodiment of the present application provides a computer device, comprising a memory and a processor connected to the memory; the memory is used to store a computer program, and the processor is used to run the computer program stored in the memory to execute the method described in the first aspect above.

[0015] In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, wherein the computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the method described in the first aspect above is implemented.

[0016] The embodiment of the present invention provides a method, device, equipment and storage medium for advertising information delivery that can track orders, which is applied to the server side. The method includes: according to the link address of the advertising delivery landing page sent by the client, obtaining the product data of the current advertising delivery landing page, and sending the product data to the client; receiving the page data sent by the client based on the product data, the page data includes user data, fingerprint data, and request time; receiving order data from a third-party server, matching and tracking the order data with the page data to obtain target matching data; determining the target delivery engine side according to the target matching data and the page data tracking, and returning the target matching data to the corresponding target delivery engine side. In the process of advertising delivery, the order data is returned to the delivery engine side to form a closed loop, which effectively improves the accuracy of the delivery engine side in establishing the advertising delivery model. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are some embodiments of the present invention. For ordinary technicians in this field, other accompanying drawings can be obtained based on these accompanying drawings without paying any creative work.

[0018] Figure 1 A schematic diagram of a flow chart of a method for delivering advertising information capable of tracking orders provided by an embodiment of the present invention;

[0019] Figure 2A schematic diagram of a sub-process of a method for delivering advertising information capable of tracking orders provided by an embodiment of the present invention;

[0020] Figure 3 A schematic block diagram of an advertising information delivery device capable of tracking orders provided by an embodiment of the present invention;

[0021] Figure 4 A schematic block diagram of a computer device provided in an embodiment of the present invention. DETAILED DESCRIPTION

[0022] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0023] The directional terms mentioned in the present invention, such as "upper", "lower", "front", "back", "left", "right", "inner", "outer", "side", etc., are only referenced to the directions of the attached drawings. Therefore, the directional terms used are used to illustrate and understand the present invention, but are not used to limit the present invention. In addition, in the drawings, structures with similar or identical structures are represented by the same reference numerals.

[0024] It should be understood that when used in this specification and the appended claims, the terms "include" and "comprises" indicate the presence of described features, integers, steps, operations, elements and / or components, but do not exclude the presence or addition of one or more other features, integers, steps, operations, elements, components and / or combinations thereof.

[0025] It should also be understood that the terms used in the present specification are only for the purpose of describing specific embodiments and are not intended to limit the present invention. As used in the present specification and the appended claims, unless the context clearly indicates otherwise, the singular forms "a", "an" and "the" are intended to include plural forms.

[0026] It should be further understood that the term "and / or" used in the present description and the appended claims refers to any and all possible combinations of one or more of the associated listed items, and includes these combinations.

[0027] See also Figure 1 , Figure 1 The following is a flow chart of a method for delivering advertising information capable of tracking orders provided by an embodiment of the present invention. Figure 1As shown, an embodiment of the present invention provides an advertisement information delivery method capable of tracking orders, which is applied to the server side. The method includes the following steps S110-S140.

[0028] S110. According to the link address of the advertisement delivery landing page sent by the client, obtain the product data of the current advertisement delivery landing page, and send the product data to the client.

[0029] In this embodiment, when the advertising information delivery device of any type of traceable order is set up, the user of the client is interested in the content of the advertising delivery landing page, triggering the advertising delivery landing page. At this time, according to the link address of the advertising delivery landing page sent by the client, the commodity data of the current advertising delivery landing page is obtained, and the commodity data is sent to the client. Based on the link address, the commodity data of the current commodity of the current advertising delivery landing page is obtained from the server, and the commodity data mainly includes commodity identification, commodity parameters and other data. The commodity identification is the unique identifier of the current commodity, which may include a string, a picture, a graphic or other identifying information. The current commodity is obtained by tracking the commodity identification; taking clothing products as an example, the commodity parameters mainly include brand, function, size, color classification, material, style, style details, applicable objects, item number, whether it is the same style in the mall, pictures and other data. The commodity data can be designed according to specific needs and is not limited to the above data. Among them, the link address may include a string, a picture, a graphic or other identifying information, and clicking it can trigger a jump to the corresponding commodity page. The link address obtains the product data of the current advertising landing page from the server, which effectively improves the accuracy of the advertising data.

[0030] Taking the current product of the advertising landing page as a dress type, the product identifier of the dress is CL001238975638923; the product parameters include: brand is xx, size is S, M, L, color classification is black background with white flowers, blue background with white flowers, material is 100% polyester fiber, pattern is floral, style is commuting, collar type is round neck, waist type is high waist, placket is pullover, sleeve type is regular, skirt type is suspender skirt, applicable season is summer, applicable objects are 18-24 years old, listing year is 2022, etc.

[0031] The advertising landing page can be in the form of pictures, texts, graphics, videos, etc. The advertising classification refers to the classification of advertisements into different types according to different purposes. The main classifications are: (1) According to different contents, it can be divided into product advertising, corporate advertising, service advertising and concept advertising, etc.; (2) According to different dissemination scopes, it can be divided into international advertising, national advertising, regional advertising and regional advertising, etc.; (3) According to different purposes, it can be divided into profitable advertising and non-profit advertising; (4) According to different objects, it can be divided into consumer advertising, industrial user advertising, commercial wholesale advertising and media advertising; (5) According to different appeal methods, it can be divided into rational appeal advertising and emotional appeal advertising; (6) According to the speed of generating benefits, it can be divided into quick-acting advertising and slow-acting advertising; (7) According to different stages of the product life cycle, it can be divided into pioneering advertising, competitive advertising and maintenance advertising. According to the different consumer psychology characteristics of users, choose the appropriate type of advertising to achieve the best publicity effect.

[0032] The client includes multiple media platforms such as video platforms, live broadcast platforms, audio platforms, social platforms, self-media platforms, question-and-answer platforms, etc., that is, the client can be several, and the target delivery engine end can deliver the advertising delivery landing page on multiple clients.

[0033] In one embodiment, obtaining product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and before sending the product data to the client, includes:

[0034] Configure the initial advertising landing page and the initial link address corresponding to the initial advertising landing page;

[0035] Acquire the configured commodity information to be put on the market, and form the commodity data with the commodity information; wherein the commodity information includes a commodity identifier and commodity parameters;

[0036] Acquire the configured media identifier and engine identifier, and use the media identifier, the engine identifier, and the product identifier to form fingerprint data;

[0037] The configured product poster image is obtained, and the fingerprint data and the product poster image are added to the initial advertising landing page to obtain the advertising landing page.

[0038] In this embodiment, an initial advertising landing page and an initial link address corresponding to the initial advertising landing page are configured; the configured product information to be delivered is obtained, and the product data is composed of the product information; wherein the product information includes a product identifier and product parameters; the configured media identifier and engine identifier are obtained, and the media identifier, the engine identifier and the product identifier constitute fingerprint data; the configured product poster image is obtained, and the fingerprint data and the product poster image are added to the initial advertising landing page to obtain the advertising landing page.

[0039] The initial link address may include a character string, a picture, a graphic or other identifying information, and clicking on the initial link address may trigger a jump to a corresponding page.

[0040] The product information is provided by e-commerce advertisers, who are e-commerce companies that have advertising needs for products. The product identifier is a unique identifier for the current product, which may include a string, image, graphic or other identifying information. The current product is tracked and obtained through the product identifier. Taking clothing products as an example, the product parameters mainly include brand, function, size, color classification, material, style, style, style details, applicable objects, item number, whether it is the same style in the mall, pictures, etc. The product data can be designed according to specific needs and is not limited to the above data.

[0041] The fingerprint data includes the product identifier, the media identifier and the engine identifier. The product identifier is a unique identifier of the product of the product data, which may include a string, a picture, a graphic or other identifying information; the media identifier is a unique identifier of the client, which may include a string, a picture, a graphic or other identifying information, and the client is tracked and obtained through the media identifier; the engine identifier is a unique identifier of the target delivery engine end, which may include a string, a picture, a graphic or other identifying information, and the target delivery engine end is tracked and obtained through the engine identifier. The target delivery engine end is a delivery engine platform that provides advertising design and subsequent advertising delivery for the e-commerce advertiser. The e-commerce advertiser can select multiple target delivery engine ends to deliver advertisements, that is, the target delivery engine ends can be several.

[0042] The product poster image includes various forms, which can be pictures, texts, graphics, videos and the like.

[0043] In one embodiment, obtaining product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and before sending the product data to the client, includes:

[0044] The initial link address and the fingerprint data are combined to generate the link address corresponding to the advertisement delivery landing page;

[0045] The advertisement landing page is sent to the client.

[0046] In this embodiment, the initial link address and the fingerprint data are combined to generate the link address corresponding to the advertising landing page; the advertising landing page is sent to the client. The link address may include a string, a picture, a graphic or other identifying information, and clicking on it may trigger a jump to the corresponding product page. The user of the client is interested in the content of the advertising landing page, triggering the advertising landing page.

[0047] S120: Receive page data sent by the client based on the product data, where the page data includes user data, fingerprint data, and request time.

[0048] In this embodiment, the user of the client is interested in the content of the advertising landing page, triggering the advertising landing page. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, sends the product data to the client, and the client sends the page data to the server based on the product data. This effectively improves the accuracy of advertising data.

[0049] Wherein, the page data includes the user data, the fingerprint data and the request time. The user data includes user identification, device identification, device parameters and other data; the user identification is an automatically generated unique identifier of the user, which may include a string, a picture, a graphic or other identifying information, and the current user can be tracked and obtained according to the user identification; the device identification is a unique identifier of the user device, which may include a string, a picture, a graphic or other identifying information, and the current user device can be tracked and obtained through the device identification; the user device parameters include device model, status, IP address, running time and other data, the device model is the product model of the user device, the status is the activation status, running status, etc. of the user device, the IP (Internet Protocol, a protocol for interconnection between networks) address is the Internet Protocol address of the user device, and the running time is the boot-up running time of the user device.

[0050] The fingerprint data includes the product identifier, the media identifier and the engine identifier, the product identifier is the unique identifier of the product of the product data; the media identifier is the unique identifier of the client, and the client is tracked and obtained through the media identifier; the engine identifier is the unique identifier of the target delivery engine end, and the target delivery engine end is a delivery engine platform that provides advertising design and subsequent advertising delivery for the e-commerce advertiser.

[0051] The request time is the moment when the user of the client triggers the advertisement delivery landing page to obtain the current product.

[0052] S130: Receive order data from a third-party server, and match and track the order data with the page data to obtain target matching data.

[0053] In this embodiment, the user of the client obtains the current product page, browses the product data, is satisfied with the current product, selects the desired product parameters, triggers immediate purchase, jumps to the third-party server, generates the order data by the third-party server, and sends the order data to the server, which receives the order data, matches the order data with the page data, and tracks the target matching data. The page data is the data sent to the server when the user of the client triggers the advertising landing page.

[0054] Among them, the third-party server refers to the e-commerce platform where the e-commerce advertiser sells the current product. There may be multiple third-party servers, and the e-commerce advertiser can select multiple target delivery engine terminals to deliver advertisements; the order data includes order identification, order time, user data, and product data. The order identification is an automatically generated unique identifier of the current order, which may include a string, a picture, a graphic or other identifying information; the order time is the moment when the user of the client triggers an immediate purchase; the user data includes user identification, device identification, device parameters and other data, and the user identification is an automatically generated user-only identifier. An identifier may include a string, a picture, a graphic or other identifying information, and the current user may be tracked and obtained based on the user identifier; the device identifier is a unique identifier of the user device, and may include a string, a picture, a graphic or other identifying information, and the current user device may be tracked and obtained through the device identifier; the user device parameters include data such as device model, status, IP address, and running time, wherein the device model is the product model of the user device, the status is the activation status, running status, etc. of the user device, the IP address is the network address of the user device, and the running time is the length of time the user device is powered on and running.

[0055] There are two ways for the user of the client to obtain the current product page: the first is that the user of the client obtains the current product page through the advertising landing page, and the second is that the user of the client obtains the current product page through other methods.

[0056] In this embodiment, the first method is that the user of the client obtains the current product page through the advertising landing page: when the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, and sends the product data to the client. The client sends the page data to the server based on the product data. The user of the client is interested in the content of the advertising landing page, triggers the advertising landing page, enters the current product page, and browses the product data. At this time, after browsing the product data, the user of the client has two possibilities: he may be satisfied with the current product or he may not be satisfied with the current product. If he is satisfied with the current product, he selects the required product parameters, triggers immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server. The server receives the order data, matches the order data with the page data and tracks it to the target matching data; if he is not satisfied with the current product, he exits the current product page.

[0057] The second method is that the user of the client obtains the current product page through other methods, such as sharing by other users, active search by users, etc. The user of the client obtains the current product page, browses the product data, and if satisfied with the current product, selects the required product parameters, triggers immediate purchase, jumps to the third-party server, generates the order data, and the third-party server sends the order data to the server. The server receives the order data, matches the order data with the page data, and tracks the target matching data; if dissatisfied with the current product, exits the current product page. Wherein, when the user of the client obtains the current product page through other methods, the fingerprint data of the page data is an empty set.

[0058] It can be seen that the embodiment of the method realizes that during the advertisement delivery process, the order data is matched and tracked with the page data to determine the target matching data, which effectively improves the accuracy of the advertisement delivery data.

[0059] See also Figure 2 , Figure 2 The following is a schematic diagram of a sub-process of a method for delivering advertising information capable of tracking orders provided by an embodiment of the present invention. Figure 2 As shown, the receiving of order data from a third-party server and matching and tracking the order data with the page data to obtain target matching data includes the following steps S131-S134:

[0060] S131. Perform a first matching tracking on the order data and the request time to obtain first matching data.

[0061] In this embodiment, the user of the client obtains the current product page through the advertising landing page: when the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, sends the product data to the client, and the client sends the page data to the server based on the product data. The user of the client obtains the current product page through the advertising landing page or other means, browses the product data, and if satisfied with the current product, selects the required product parameters, triggers immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server, and the server receives the order data, matches the order data with the page data and tracks it to the target matching data: the order data is matched and tracked with the request time for the first time to obtain the first matching data.

[0062] In one embodiment, performing a first matching tracking on the order data and the request time to obtain first matching data includes:

[0063] If it is determined that the time interval between the order time in the order data and the request time is greater than 0, the first matching result of a non-null value is used as the first matching data.

[0064] In this embodiment, performing a first matching tracking on the order data and the request time to obtain first matching data further includes:

[0065] If it is determined that the time interval between the order time in the order data and the request time is less than 0, the current order data is obtained as non-advertising delivery data.

[0066] The non-advertising data refers to the order data of goods that are not purchased through the advertising landing page.

[0067] S132: If the first matching data is not an empty set, perform a second matching tracking on the first matching data and the fingerprint data to obtain second matching data.

[0068] In this embodiment, the user of the client obtains the current product page through the advertising landing page: when the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, sends the product data to the client, and at the same time, the client also sends the page data to the server. The user of the client obtains the current product page through the advertising landing page or other means, browses the product data, and if satisfied with the current product, selects the required product parameters, triggers immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server, and the server receives the order data, matches the order data with the page data and tracks it to the target matching data: the order data is matched and tracked with the request time for the first time to obtain the first matching data; if the first matching data is not an empty set, the first matching data is matched and tracked with the fingerprint data for the second time to obtain the second matching data.

[0069] In one embodiment, performing a second matching tracking on the first matching data and the fingerprint data to obtain second matching data includes:

[0070] If the product identifier in the first matching data is equal to the product identifier in the fingerprint data, the second matching result with a non-null value is used as the second matching data, and the media identifier and the engine identifier in the fingerprint data are spliced ​​into the second matching data.

[0071] In this embodiment, performing a second matching tracking on the first matching data and the fingerprint data to obtain second matching data further includes:

[0072] If the commodity identifier in the first matching data does not match the commodity identifier in the fingerprint data, the first matching data is obtained as the non-advertising delivery data.

[0073] S133: If the second matching data is not an empty set, perform a third matching tracking on the second matching data and the user data to obtain third matching data.

[0074] In this embodiment, the user of the client obtains the current product page through the advertising landing page: when the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, and sends the product data to the client. At the same time, the client also sends the page data to the server. The user of the client obtains the current product page through the advertising landing page or other means, browses the product data, and if satisfied with the current product, selects the required product parameters to trigger an immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server, and the server receives the order data, matches the order data with the page data and tracks it to the target matching data: the order data is matched and tracked with the request time for the first time to obtain the first matching data; if the first matching data is not an empty set, the first matching data is matched and tracked with the fingerprint data for the second time to obtain the second matching data; if the second matching data is not an empty set, the second matching data is matched and tracked with the user data for the third time to obtain the third matching data.

[0075] In one embodiment, performing a third matching tracking on the second matching data and the user data to obtain third matching data includes:

[0076] If the user identifier and the device identifier in the second matching data are equal to the user identifier and the device identifier in the user data, the third matching result of successful identifier matching is used as the third matching data.

[0077] In this embodiment, the user identifier and the device identifier in the second matching data are matched equally with the user identifier and the device identifier in the user data, which means that the user identifier in the second matching data is matched equally with the user identifier in the user data, and the device identifier in the second matching data is matched equally with the device identifier in the user data.

[0078] If the user identifier and device identifier in the second matching data are not equal to the user identifier and device identifier in the user data, the current second matching data is obtained as the non-advertising data; wherein, the user identifier and device identifier in the second matching data are not equal to the user identifier and device identifier in the user data, including: the user identifier in the second matching data is not equal to the user identifier in the user data, or the device identifier in the second matching data is not equal to the device identifier in the user data, or the user identifier in the second matching data is matched with the user identifier in the user data, and the device identifier in the second matching data is not equal to the device identifier in the user data.

[0079] S134: If the third matching data is not an empty set, use the third matching data as target matching data.

[0080] In this embodiment, the user of the client obtains the current product page through the advertising landing page: when the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, and sends the product data to the client. At the same time, the client also sends the page data to the server. The user of the client obtains the current product page through the advertising landing page or other means, browses the product data, and if satisfied with the current product, selects the required product parameters to trigger immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server, and the server receives the order data, matches the order data with the page data and tracks it to the target matching data: the order data is matched and tracked with the request time for the first time to obtain the first matching data; if the first matching data is not an empty set, the first matching data is matched and tracked with the fingerprint data for the second time to obtain the second matching data; if the second matching data is not an empty set, the second matching data is matched and tracked with the user data for the third time to obtain the third matching data; if the third matching data is not an empty set, the third matching data is used as the target matching data.

[0081] Among them, the target matching data is triggered by the advertising landing page, entering the current product page, browsing the product data, if you are satisfied with the current product, selecting the required product parameters, triggering immediate purchase, jumping to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server side, and the server side receives the order data, matches and tracks the order data with the page data to obtain the target matching data with the media identifier and the engine identifier.

[0082] It can be seen that the embodiment of the method realizes that during the advertisement delivery process, the order data is tracked by three matches with the page data to determine the target matching data, which effectively improves the accuracy of the advertisement delivery data.

[0083] S140, tracking and determining a target delivery engine end according to the target matching data and the page data, and returning the target matching data to the corresponding target delivery engine end.

[0084] In this embodiment, the target delivery engine end is determined based on the target matching data with the media identifier and the engine identifier obtained by matching and tracking the order data and the page data, and the target matching data is transmitted back to the corresponding target delivery engine end according to the engine identifier. The target delivery engine end classifies the target matching data according to the media identifier, that is, classifies the target matching data to the corresponding client to establish an advertising delivery model. Among them, the advertising delivery model is classified based on the client, that is, the client is used as the number axis, and the quotient of the number of orders generated by the users of the client through the advertising delivery landing page and the number of times the users of the client trigger the advertising delivery landing page is used as another number axis. Specifically, the advertising delivery model can also be other data analysis models, which are analyzed and designed according to specific needs.

[0085] The user of the client obtains the current product page through the advertising landing page: When the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, and sends the product data to the client. At the same time, the client also sends the page data to the server. The user of the client obtains the current product page through the advertising landing page or other means. After browsing the product data, if he is satisfied with the current product, he selects the required product parameters, triggers immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server. The server receives the order data, matches the order data with the page data, and tracks it to the target matching data: If it is determined that the time interval between the order time in the order data and the request time is greater than 0, the first matching result with a non-null value is used as the first matching data; if the product identifier in the first matching data matches the product in the fingerprint data If the identifiers are equal, the second matching result with a non-empty value is used as the second matching data, and the media identifier and engine identifier in the fingerprint data are spliced ​​into the second matching data; if the user identifier and device identifier in the second matching data are equal to the user identifier and device identifier in the user data, the third matching result with successful identifier matching is used as the third matching data, and the target delivery engine end is determined according to the target matching data and the page data tracking, and the target matching data is transmitted back to the corresponding target delivery engine end according to the engine identifier, and the target delivery engine end classifies the target matching data according to the media identifier, that is, classifies the target matching data to the corresponding client to establish an advertising delivery model.

[0086] It can be seen that the embodiment of the present method realizes that during the advertising delivery process, the order data is tracked by three matches with the page data to obtain the target matching data and then determine the target delivery engine end, and the order data is returned to the target delivery engine end corresponding to the engine identifier to form a closed loop, which effectively improves the accuracy of the delivery engine end in establishing the advertising delivery model.

[0087] See also Figure 3 , Figure 3 Schematic block diagram of an advertising information delivery device 100 capable of tracking orders provided by an embodiment of the present invention. Figure 3As shown, an embodiment of the present invention provides an advertising information delivery device 100 capable of tracking orders for implementing the above-mentioned method. The advertising information delivery device 100 capable of tracking orders runs in terminals such as advertising delivery machines and advertising delivery platforms. The advertising information delivery device 100 capable of tracking orders includes a product data acquisition unit 110, a page data receiving unit 120, a target matching data acquisition unit 130, and a target delivery engine-side tracking return unit 140.

[0088] The product data acquisition unit 110 acquires product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and sends the product data to the client;

[0089] In this embodiment, when the advertising information delivery device 100 of any type of traceable order is set up, the user of the client is interested in the content of the advertising delivery landing page and triggers the advertising delivery landing page. At this time, according to the link address of the advertising delivery landing page sent by the client, the commodity data of the current advertising delivery landing page is obtained and the commodity data is sent to the client. Based on the link address, the commodity data of the current commodity of the current advertising delivery landing page is obtained from the server, and the commodity data mainly includes commodity identification, commodity parameters and other data. The commodity identification is the unique identifier of the current commodity, which may include a string, a picture, a graphic or other identifying information. The current commodity is obtained by tracking the commodity identification; taking clothing products as an example, the commodity parameters mainly include brand, function, size, color classification, material, style, style, style details, applicable objects, item number, whether it is the same style in the mall, pictures and other data. The commodity data can be designed according to specific needs and is not limited to the above data. Among them, the link address may include a string, a picture, a graphic or other identifying information, and clicking it can trigger a jump to the corresponding commodity page. The link address obtains the product data of the current advertising landing page from the server, which effectively improves the accuracy of the advertising data.

[0090] Taking the current product of the advertising landing page as a dress type, the product identifier of the dress is CL001238975638923; the product parameters include: brand is xx, size is S, M, L, color classification is black background with white flowers, blue background with white flowers, material is 100% polyester fiber, pattern is floral, style is commuting, collar type is round neck, waist type is high waist, placket is pullover, sleeve type is regular, skirt type is suspender skirt, applicable season is summer, applicable objects are 18-24 years old, listing year is 2022, etc.

[0091] The advertising landing page can be in the form of pictures, texts, graphics, videos, etc. The advertising classification refers to the classification of advertisements into different types according to different purposes. The main classifications are: (1) According to different contents, it can be divided into product advertising, corporate advertising, service advertising and concept advertising, etc.; (2) According to different dissemination scopes, it can be divided into international advertising, national advertising, regional advertising and regional advertising, etc.; (3) According to different purposes, it can be divided into profitable advertising and non-profit advertising; (4) According to different objects, it can be divided into consumer advertising, industrial user advertising, commercial wholesale advertising and media advertising; (5) According to different appeal methods, it can be divided into rational appeal advertising and emotional appeal advertising; (6) According to the speed of generating benefits, it can be divided into quick-acting advertising and slow-acting advertising; (7) According to different stages of the product life cycle, it can be divided into pioneering advertising, competitive advertising and maintenance advertising. According to the different consumer psychology characteristics of users, choose the appropriate type of advertising to achieve the best publicity effect.

[0092] In one embodiment, obtaining product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and before sending the product data to the client, includes:

[0093] Configure the initial advertising landing page and the initial link address corresponding to the initial advertising landing page;

[0094] Acquire the configured commodity information to be put on the market, and form the commodity data with the commodity information; wherein the commodity information includes a commodity identifier and commodity parameters;

[0095] Acquire the configured media identifier and engine identifier, and use the media identifier, the engine identifier, and the product identifier to form fingerprint data;

[0096] The configured product poster image is obtained, and the fingerprint data and the product poster image are added to the initial advertising landing page to obtain the advertising landing page.

[0097] In this embodiment, an initial advertising landing page and an initial link address corresponding to the initial advertising landing page are configured; the configured product information to be delivered is obtained, and the product data is composed of the product information; wherein the product information includes a product identifier and product parameters; the configured media identifier and engine identifier are obtained, and the media identifier, the engine identifier and the product identifier constitute fingerprint data; the configured product poster image is obtained, and the fingerprint data and the product poster image are added to the initial advertising landing page to obtain the advertising landing page.

[0098] The initial link address may include a character string, a picture, a graphic or other identifying information, and clicking on the initial link address may trigger a jump to a corresponding page.

[0099] The product information is provided by e-commerce advertisers, who are e-commerce companies that have advertising needs for products. The product identifier is a unique identifier for the current product, which may include a string, image, graphic or other identifying information. The current product is tracked and obtained through the product identifier. Taking clothing products as an example, the product parameters mainly include brand, function, size, color classification, material, style, style, style details, applicable objects, item number, whether it is the same style in the mall, pictures, etc. The product data can be designed according to specific needs and is not limited to the above data.

[0100] The fingerprint data includes the product identifier, the media identifier and the engine identifier. The product identifier is a unique identifier of the product of the product data, which may include a string, a picture, a graphic or other identifying information; the media identifier is a unique identifier of the client, which may include a string, a picture, a graphic or other identifying information, and the client is tracked and obtained through the media identifier; the engine identifier is a unique identifier of the target delivery engine end, which may include a string, a picture, a graphic or other identifying information, and the target delivery engine end is tracked and obtained through the engine identifier. The target delivery engine end is a delivery engine platform that provides advertising design and subsequent advertising delivery for the e-commerce advertiser. The e-commerce advertiser can select multiple target delivery engine ends to deliver advertisements, that is, the target delivery engine ends can be several.

[0101] In one embodiment, obtaining product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and before sending the product data to the client, includes:

[0102] The initial link address and the fingerprint data are combined to generate the link address corresponding to the advertisement delivery landing page;

[0103] The advertisement landing page is sent to the client.

[0104] In this embodiment, the initial link address and the fingerprint data are combined to generate the link address corresponding to the advertising landing page; and the advertising landing page is sent to the client.

[0105] A page data receiving unit 120 receives page data sent by the client based on the commodity data, wherein the page data includes user data, fingerprint data, and request time;

[0106] In this embodiment, the user of the client is interested in the content of the advertising landing page, triggering the advertising landing page. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, sends the product data to the client, and the client sends the page data to the server based on the product data. This effectively improves the accuracy of advertising data.

[0107] Wherein, the page data includes the user data, the fingerprint data and the request time. The user data includes user identification, device identification, device parameters and other data. The user identification is an automatically generated unique identifier of the user, which may include a string, a picture, a graphic or other identifying information. The current user can be tracked and obtained according to the user identification; the device identification is a unique identifier of the user device, which may include a string, a picture, a graphic or other identifying information. The current user device can be tracked and obtained through the device identification; the user device parameters include device model, status, IP address, running time and other data. The device model is the product model of the user device, the status is the activation status, running status, etc. of the user device, the IP address is the network address of the user device, and the running time is the boot-up running time of the user device.

[0108] The fingerprint data includes the product identifier, the media identifier and the engine identifier. The product identifier is a unique identifier of the product of the product data, which may include a string, a picture, a graphic or other identifying information; the media identifier is a unique identifier of the client, which may include a string, a picture, a graphic or other identifying information, and the client is tracked and obtained through the media identifier; the engine identifier is a unique identifier of the target delivery engine end, which may include a string, a picture, a graphic or other identifying information, and the target delivery engine end is tracked and obtained through the engine identifier. The target delivery engine end is a delivery engine platform that provides advertising design and subsequent advertising delivery for the e-commerce advertiser.

[0109] The request time is the moment when the user of the client triggers the advertisement delivery landing page to obtain the current product.

[0110] The target matching data acquisition unit 130 receives the order data from the third-party server, matches and tracks the order data with the page data to obtain the target matching data;

[0111] In this embodiment, the user of the client obtains the current product page, browses the product data, is satisfied with the current product, selects the desired product parameters, triggers immediate purchase, jumps to the third-party server, generates the order data by the third-party server, and sends the order data to the server, which receives the order data, matches the order data with the page data, and tracks the target matching data. The page data is the data sent to the server when the user of the client triggers the advertising landing page.

[0112] The third-party server refers to the e-commerce platform where the e-commerce advertiser sells the current product. There may be multiple third-party servers, and the e-commerce advertiser may select multiple target delivery engine terminals to deliver advertisements. The order data includes order identification, order time, user data, and product data. The order identification is an automatically generated unique identifier of the current order, which may include a string, a picture, a graphic or other identifying information. The order time is the moment when the user of the client triggers the immediate purchase. The user data includes user identification, device identification, device parameters and other data. The user identification is an automatically generated user unique identifier, which may include a string, a picture, a graphic or other identifying information. The current user can be traced and obtained according to the user identification. The device identification is a unique identifier of the user device, which may include a string, a picture, a graphic or other identifying information. The current user device can be traced and obtained through the device identification. The user device parameters include device model, status, IP address, running time and other data. The device model is the product model of the user device, the status is the activation status, running status, etc. of the user device, the IP address is the network address of the user device, and the running time is the boot-up running time of the user device.

[0113] There are two ways for the user of the client to obtain the current product page: the first is that the user of the client obtains the current product page through the advertising landing page, and the second is that the user of the client obtains the current product page through other methods.

[0114] In this embodiment, the first method is that the user of the client obtains the current product page through the advertising landing page: when the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, and sends the product data to the client. The client sends the page data to the server based on the product data. The user of the client is interested in the content of the advertising landing page, triggers the advertising landing page, enters the current product page, and browses the product data. At this time, after browsing the product data, the user of the client has two possibilities: he may be satisfied with the current product or he may not be satisfied with the current product. If he is satisfied with the current product, he selects the required product parameters, triggers immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server. The server receives the order data, matches the order data with the page data and tracks it to the target matching data; if he is not satisfied with the current product, he exits the current product page.

[0115] The second method is that the user of the client obtains the current product page through other means, including sharing by other users. After the user of the client obtains the current product page, browses the product data, and if satisfied with the current product, selects the required product parameters, triggers immediate purchase, jumps to the third-party server, generates the order data, and the third-party server sends the order data to the server. The server receives the order data, matches the order data with the page data, and tracks the target matching data; if dissatisfied with the current product, exits the current product page. Wherein, when the user of the client obtains the current product page through other means, the fingerprint data of the page data is an empty set.

[0116] It can be seen that the embodiment of the method realizes that during the advertisement delivery process, the order data is matched and tracked with the page data to determine the target matching data, which effectively improves the accuracy of the advertisement delivery data.

[0117] The target delivery engine end tracking and returning unit 140 tracks and determines the target delivery engine end according to the target matching data and the page data, and returns the target matching data to the corresponding target delivery engine end.

[0118] In this embodiment, the target delivery engine end is determined based on the target matching data with the media identifier and the engine identifier obtained by matching and tracking the order data and the page data, and the target matching data and the engine identifier are transmitted back to the corresponding target delivery engine end, and the target delivery engine end classifies the target matching data according to the media identifier, that is, classifies the target matching data to the corresponding client to establish an advertising delivery model. Among them, the advertising delivery model is classified based on the client, that is, the client is used as the number axis, and the quotient of the number of orders generated by the users of the client through the advertising delivery landing page and the number of times the users of the client trigger the advertising delivery landing page is used as another number axis. Specifically, the advertising delivery model can also be other data analysis models, which are analyzed and designed according to specific needs.

[0119] The user of the client obtains the current product page through the advertising landing page: When the user of the client is interested in the content of the advertising landing page, the advertising landing page is triggered. At this time, the client sends the link address of the advertising landing page to the server, obtains the product data of the current advertising landing page, and sends the product data to the client. At the same time, the client also sends the page data to the server. The user of the client obtains the current product page through the advertising landing page or other means. After browsing the product data, if he is satisfied with the current product, he selects the required product parameters, triggers immediate purchase, jumps to the third-party server, and the third-party server generates the order data. The third-party server sends the order data to the server. The server receives the order data, matches the order data with the page data, and tracks it to the target matching data: If it is determined that the time interval between the order time in the order data and the request time is greater than 0, the first matching result with a non-null value is used as the first matching data; if the product identifier in the first matching data matches the product in the fingerprint data If the identifiers are equal, the second matching result with a non-empty value is used as the second matching data, and the media identifier and engine identifier in the fingerprint data are spliced ​​into the second matching data; if the user identifier and device identifier in the second matching data are equal to the user identifier and device identifier in the user data, the third matching result with successful identifier matching is used as the third matching data, and the target delivery engine end is determined according to the target matching data and the page data tracking, and the target matching data is transmitted back to the corresponding target delivery engine end according to the engine identifier, and the target delivery engine end classifies the target matching data according to the media identifier, that is, classifies the target matching data to the corresponding client to establish an advertising delivery model.

[0120] It can be seen that the embodiment of the present method realizes that during the advertising delivery process, the order data is tracked by three matches with the page data to obtain the target matching data and then determine the target delivery engine end, and the order data is returned to the target delivery engine end corresponding to the engine identifier to form a closed loop, which effectively improves the accuracy of the delivery engine end in establishing the advertising delivery model.

[0121] It should be noted that those skilled in the art can clearly understand that the specific implementation process of the above-mentioned device and each unit can refer to the corresponding description in the aforementioned method embodiment, and for the convenience and brevity of description, it will not be repeated here.

[0122] The above device can be implemented in the form of a computer program. The computer program can be Figure 4 Runs on the computer device shown.

[0123] See also Figure 4 , Figure 4 1 is a schematic block diagram of a computer device 500 provided in an embodiment of the present application. The computer device 500 includes terminal devices such as computers and servers. Figure 4 As shown, the device 500 includes a processor 502 , a memory, and a network interface 503 connected via a system bus 501 , wherein the memory may include a non-volatile storage medium 504 and an internal memory 505 .

[0124] The non-volatile storage medium 504 can store an operating system 5041 and a computer program 5042. When the computer program 5042 stored in the non-volatile storage medium is executed by the processor 502, the above-mentioned method for delivering advertising information of traceable orders can be implemented. The processor 502 is used to provide computing and control capabilities to support the operation of the entire device 500. The internal memory 505 provides an environment for the operation of the computer program in the non-volatile storage medium. When the computer program is executed by the processor 502, the processor 502 can execute the above-mentioned method for delivering advertising information of traceable orders. The network interface 503 is used for network communication. It can be understood by those skilled in the art that the structure shown in the figure is only a block diagram of a part of the structure related to the scheme of the present invention, and does not constitute a limitation on the device to which the scheme of the present invention is applied. The specific device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0125] The processor 502 is used to run the computer program stored in the memory to implement the following steps:

[0126] According to the link address of the advertising landing page sent by the client, the product data of the current advertising landing page is obtained, and the product data is sent to the client; the page data sent by the client based on the product data is received, and the page data includes user data, fingerprint data, and request time; the order data of the third-party server is received, and the order data is matched and tracked with the page data to obtain target matching data; the target delivery engine end is determined according to the target matching data and the page data tracking, and the target matching data is transmitted back to the corresponding target delivery engine end.

[0127] It should be understood that in the embodiment of the present application, the processor 502 may be a central processing unit (CPU), and the processor may also be other general-purpose processors, digital signal processors (DSP), application-specific integrated circuits (ASIC), field-programmable gate arrays (FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, etc. A general-purpose processor may be a microprocessor or the processor may also be any conventional processor, etc.

[0128] It can be understood by those skilled in the art that all or part of the processes in the method for implementing the above embodiment can be completed by instructing the relevant hardware through a computer program. The computer program can be stored in a storage medium, which can be a computer-readable storage medium. The computer program is executed by at least one processor in the computer system to implement the process steps of the embodiment of the above method.

[0129] Therefore, an embodiment of the present application further provides a storage medium. The storage medium may be a computer-readable storage medium, and the computer-readable storage medium includes a non-volatile computer-readable storage medium. The storage medium stores a computer program, and when the computer program is executed by a processor, the following steps are implemented:

[0130] According to the link address of the advertising landing page sent by the client, the product data of the current advertising landing page is obtained, and the product data is sent to the client; the page data sent by the client based on the product data is received, and the page data includes user data, fingerprint data, and request time; the order data of the third-party server is received, and the order data is matched and tracked with the page data to obtain target matching data; the target delivery engine end is determined according to the target matching data and the page data tracking, and the target matching data is transmitted back to the corresponding target delivery engine end.

[0131] The storage medium may be a USB flash drive, a mobile hard disk, a read-only memory (ROM), a magnetic disk, or an optical disk, etc., which are computer-readable storage media that can store program codes.

[0132] In the several embodiments provided in this application, it should be understood that the disclosed devices, equipment and methods can be implemented in other ways. For example, the device embodiments described above are only schematic, and the division of the units is only a logical function division, and there may be other division methods in actual implementation. Those skilled in the art can clearly understand that for the convenience and simplicity of description, the specific working processes of the devices, equipment and units described above can refer to the corresponding processes in the aforementioned method embodiments, and will not be repeated here.

[0133] The above is only a specific embodiment of the present invention, but the protection scope of the present invention is not limited thereto. Any technician familiar with the technical field can easily think of various equivalent modifications or replacements within the technical scope disclosed by the present invention, and these modifications or replacements should be included in the protection scope of the present invention. Therefore, the protection scope of the present invention shall be based on the protection scope of the claims.

Claims

1. A method for placing advertising information capable of tracking orders, applied to a server, characterized in that: include: According to the link address of the advertisement delivery landing page sent by the client, obtain the product data of the current advertisement delivery landing page, and send the product data to the client; Receiving page data sent by the client based on the commodity data, the page data including user data, fingerprint data, and request time; Receiving order data from a third-party server, and matching and tracking the order data with the page data to obtain target matching data; Tracking and determining a target delivery engine end according to the target matching data and the page data, and returning the target matching data to the corresponding target delivery engine end; The matching and tracking of the order data and the page data to obtain target matching data includes: Perform a first matching and tracing operation on the order data and the request time to obtain first matching data; if the first matching data is not an empty set, perform a second matching and tracing operation on the first matching data and the fingerprint data to obtain second matching data; if the second matching data is not an empty set, perform a third matching and tracing operation on the second matching data and the user data to obtain third matching data; if the third matching data is not an empty set, use the third matching data as target matching data; The first matching tracking of the order data and the request time to obtain first matching data includes: If it is determined that the time interval between the order time in the order data and the request time is greater than 0, taking the first matching result of a non-null value as the first matching data; The performing a second matching tracking on the first matching data and the fingerprint data to obtain second matching data includes: If the product identifier in the first matching data is equal to the product identifier in the fingerprint data, the second matching result with a non-null value is used as the second matching data, and the media identifier and the engine identifier in the fingerprint data are spliced ​​into the second matching data; The performing a third matching tracking on the second matching data and the user data to obtain third matching data includes: If the user identifier and the device identifier in the second matching data are matched and equal to the user identifier and the device identifier in the user data, the third matching result of successful identifier matching is used as the third matching data; The method of obtaining product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and before sending the product data to the client, includes: Configure an initial advertising landing page and an initial link address corresponding to the initial advertising landing page; obtain the configured product information to be delivered, and use the product information to form the product data; wherein the product information includes a product identifier and product parameters; obtain the configured media identifier and engine identifier, and use the media identifier, the engine identifier and the product identifier to form fingerprint data; obtain the configured product poster image, and add the fingerprint data and the product poster image to the initial advertising landing page to obtain the advertising landing page.

2. The method according to claim 1, characterized in that The step of obtaining product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and before sending the product data to the client, further includes: The initial link address and the fingerprint data are combined to generate the link address corresponding to the advertisement delivery landing page; The advertisement landing page is sent to the client.

3. An advertising information delivery device capable of tracking orders, characterized in that: include: A product data acquisition unit, configured to acquire product data of a current advertising landing page according to a link address of the advertising landing page sent by a client, and send the product data to the client; A page data receiving unit, configured to receive page data sent by the client based on the commodity data, wherein the page data includes user data, fingerprint data, and request time; A target matching data acquisition unit, configured to receive order data from a third-party server, and match and track the order data with the page data to obtain target matching data; A target delivery engine end tracking and feedback unit is used to track and determine the target delivery engine end according to the target matching data and the page data, and return the target matching data to the corresponding target delivery engine end; The matching and tracking of the order data and the page data to obtain target matching data includes: Perform a first matching and tracing operation on the order data and the request time to obtain first matching data; if the first matching data is not an empty set, perform a second matching and tracing operation on the first matching data and the fingerprint data to obtain second matching data; if the second matching data is not an empty set, perform a third matching and tracing operation on the second matching data and the user data to obtain third matching data; if the third matching data is not an empty set, use the third matching data as target matching data; The first matching tracking of the order data and the request time to obtain first matching data includes: If it is determined that the time interval between the order time in the order data and the request time is greater than 0, taking the first matching result of a non-null value as the first matching data; The performing a second matching tracking on the first matching data and the fingerprint data to obtain second matching data includes: If the product identifier in the first matching data is equal to the product identifier in the fingerprint data, the second matching result with a non-null value is used as the second matching data, and the media identifier and the engine identifier in the fingerprint data are spliced ​​into the second matching data; The performing a third matching tracking on the second matching data and the user data to obtain third matching data includes: If the user identifier and the device identifier in the second matching data are matched and equal to the user identifier and the device identifier in the user data, the third matching result of successful identifier matching is used as the third matching data; The method of obtaining product data of the current advertising landing page according to the link address of the advertising landing page sent by the client, and before sending the product data to the client, includes: Configure an initial advertising landing page and an initial link address corresponding to the initial advertising landing page; obtain the configured product information to be delivered, and use the product information to form the product data; wherein the product information includes a product identifier and product parameters; obtain the configured media identifier and engine identifier, and use the media identifier, the engine identifier and the product identifier to form fingerprint data; obtain the configured product poster image, and add the fingerprint data and the product poster image to the initial advertising landing page to obtain the advertising landing page.

4. A computer device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that: When the processor executes the computer program, the method for delivering advertising information capable of tracking orders according to any one of claims 1 to 2 is implemented.

5. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, which, when executed by a processor, causes the processor to execute the order-traceable advertising information delivery method according to any one of claims 1 to 2.

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